CITY OF
HERCULES
City Signage Options &
Recommendations
October 14, 2025
BACKGROUND
$100,000 allocated in FY
2024–2025 Capital Budget
Clock tower at Creekside
Shopping Center
demolished due to safety
concerns
Opportunity to reimagine
the space with new
signage that reflects the
city's identity
Council requested
signage options and
location analysis
PURPOSE OF MONUMENT SIGNS
ENHANCE CITY
IDENTITY AND
VISUAL APPEAL
01 SERVE AS
WELCOMING
LANDMARKS
02 REINFORCE
BRANDING
AND CIVIC
PRIDE
03 SUPPORT
ECONOMIC
DEVELOPMENT
04 LOCATION
OPTIONS
Sites Evaluated
• Sycamore Ave./Creekside
Shopping Center
• Sycamore Ave./Refugio Valley
Road
• San Pablo Blvd Mid-block Median
• San Pablo Blvd/John Muir Parkway
Sycamore Ave./Creekside Shopping Center
(former clock tower)
Sycamore Ave./Refugio Valley Road
(Current banner program location)
San Pablo Blvd Mid-block Median
(near Peet’s Coffee)
San Pablo Blvd/John Muir Parkway
(SW Corner)
SIGN TYPES
TYPE DESCRIPTION ESTIMATED COST
Small-Scale
Wayfinding Signs 4–7 ft tall, basic navigation <$25K
Medium-Scale
Monument Signs
Ground-mounted, visible
from 200–300 ft $25K–$150K
Large-Scale Gateway
Signs
High-profile, architecturally
integrated $150K+
SMALL-SCALE WAYFINDING SIGNS
MEDIUM-SCALE
WAYFINDING SIGNS
LARGE-SCALE
GATEWAY
MONUMENT
SIGNS
LIGHTING OPTIONS
TYPE DESCRIPTION COST IMPACT
Non-illuminated Low cost, limited night
visibility
Low
Externally lit Wired or solar uplighting
Medium
Internally lit Sleek, modern, highest
cost
High
POLICY QUESTIONS
What is the
preferred
location(s) for
signage?
What signage
design types
should be
considered?
Should sign(s)
include a digital
reader board?
Specific lighting
type?
FISCAL IMPACT
Remaining budget: $91,800
The costs are influenced by
several factors, including the
materials used, the project’s
size and complexity, as well
as the type of lighting and
landscaping involved.
RECOMMENDED NEXT STEPS
Provide direction on:
Location
Design type
Additional feature
Staff to develop scope
of work for sign design
Future Council
approval for design
contract and budget