“Shop Hercules”
Yiftee Gift Card
Program City Council 1/27/2026
Yiftee Digital Gift Cards
Business Retention/Support Initiative
• “Buy One/Get One” program funded in
2022-23 to assist in Covid recovery
• Cost to City ~$166,500
• Gift Card Value ~$154,289
• Pinole and Rodeo have active programs
2 Neighboring Cities’ Programs
Pinole Perks
• 25% bonus
• $25,000 funding for FY 25-26
• City-funded
Rodeo Rewards
• 50% bonus
• $25,000 funding
• Funded by Phillips 66 Rodeo Renewed
Community Benefits Fund
3 Yiftee Funding and Redemptions
4 Yiftee Cards Purchased by Value
5 -
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
$- $50 $100 $150 $200 $250 $300
Subsidized Cards Purchased by Card Value
Yiftee Redemptions by Category
6 Restaurant Sales Tax Receipts, 2021-25
7 Yiftee Program Initiated
Questions/
Discussion City Council 1/27/2026