CITY OF HERMOSA BEACH
CITY COUNCIL
SPECIAL MEETING—COMMISSION INTERVIEWS
Call and Notice of Special Meeting:
INTERVIEWS FOR THE PLANNING COMMISSION
Tuesday, February 25, 2025, 3:30 PM
Council Chambers
1315 Valley Drive
Hermosa Beach, CA 90254
CITY COUNCIL
Dean Francois, Mayor
Rob Saemann, Mayor Pro Tem
Mike Detoy, Councilmember
Ray Jackson, Councilmember
Michael D. Keegan, Councilmember
David Pedersen, City Treasurer
APPOINTED OFFICIALS
Suja Lowenthal, City Manager
Patrick Donegan, City Attorney
EXECUTIVE TEAM
Brandon Walker, Administrative Services Director
Myra Maravilla, City Clerk
Lisa Nichols, Community Resources Director
Angela Crespi, Deputy City Manager
Paul LeBaron, Police Chief
Joe SanClemente, Public Works Director
AMERICANS WITH DISABILITIES ACT OF 1990
To comply with the Americans with Disabilities Act of 1990, Assistive Listening Devices (ALD) are available for check out at the meeting. If you require special assistance to participate in this meeting, you must call or submit your request in writing to the Office of the City Clerk at (310) 318-0204 or at [email protected] at least 48 hours before the meeting.
PARTICIPATION AND VIEWING OPTIONS
Hermosa Beach City Council meetings are open to the public and are being held in person in the City Hall Council Chambers located at 1315 Valley Drive, Hermosa Beach, CA 90254. Public comment is only guaranteed to be taken in person at City Hall during the meeting or prior to the meeting by submitting an eComment for an item on the agenda. As a courtesy only, the public may view and participate on action items listed on the agenda via the following:
Zoom: https://us02web.zoom.us/j/89968207828?
pwd=bXZmWS83dmxHWDZLbWRTK2RVaUxaUT092
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• Phone: Toll Free: (833) 548 0276; Meeting ID: 899 6820 7828, then #; Passcode: 472825 • eComment: Submit an eComment no later than three (3) hours before the meeting start time.
Supplemental Email: Supplemental emails are available for agenda items only and must be sent to [email protected]. Supplemental emails should indicate the agenda item and meeting date in the subject line and must be received no later than three (3) hours before the meeting start time. Emails received after the deadline but before the meeting ends will be posted to the agenda the next business day.
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Please be advised that while the City will endeavor to ensure these remote participation methods are available, the City does not guarantee that they will be technically feasible or work all the time.
Further, the City reserves the right to terminate these remote participation methods (subject to Brown Act restrictions) at any time and for whatever reason. Please attend in person or by submitting an eComment to ensure your public participation.
Similarly, as a courtesy, the City will also plan to broadcast the meeting via the following listed mediums. However, these are done as a courtesy only and not guaranteed to be technically feasible.
Thus, in order to guarantee live time viewing and/or public participation, members of the public shall attend in Council Chambers.
• Cable TV: Spectrum Channel 8 and Frontier Channel 31 in Hermosa Beach • YouTube: https://www.youtube.com/c/CityofHermosaBeach90254 • Live Stream: www.hermosabeach.gov/agenda
If you experience technical difficulties while viewing a meeting on any of our digital platforms, please try another viewing option. View City Council staff reports and attachments at www.hermosabeach.gov/agenda.
Pages
PLEASE TAKE NOTICE that the Mayor of the City of Hermosa Beach has called a Special Meeting of the City Council to take place at 3:30 p.m. on Tuesday, February 25, 2025, to consider and take action on only those matters set forth on the agenda below.
1. CALL TO ORDER
2. ROLL CALL
3. PUBLIC COMMENT
This is the time for members of the public to address the City Council on item(s) listed on the special meeting agenda only. Public comments are limited to 3 minutes per speaker. This will be the only public comment taken.
4. INTERVIEWS
4.a INTERVIEWS TO FILL ONE TERM ENDING JUNE 30, 2028 ON THE PLANNING COMMISSION - 25-CCO-012
4 (City Clerk Myra Maravilla)
Recommendation:
Staff recommends City Council conduct interviews of the following applicants (listed alphabetically):
1. Andrea N. Giancoli
2. Eric Horne
3. Josh Krasnegor
4. Andrienne Lindgren
5. Greg McNally
6. Nathaniel Tribble
7. Matthew Walden
5. APPOINTMENT WILL BE MADE DURING THE REGULAR CITY COUNCIL MEETING OF FEBRUARY 25, 2025
6. ADJOURNMENT
City of Hermosa Beach | Page 1 of 1
Meeting Date: February 25, 2025
Staff Report No. 25-CCO-012
Honorable Mayor and Members of the Hermosa Beach City Council INTERVIEWS TO FILL ONE TERM ENDING JUNE 30, 2028 ON THE PLANNING
COMMISSION
(City Clerk Myra Maravilla)
Recommended Action:
Staff recommends City Council conduct interviews of the following applicants (listed alphabetically):
1. Andrea N. Giancoli
2. Eric Horne
3. Josh Krasnegor
4. Andrienne Lindgren
5. Greg McNally
6. Nathaniel Tribble
7. Matthew Walden
Executive Summary:
The seven applicants who applied for one advertised position on the Planning Commission were notified of the date, time, and place of their scheduled interview.
Attachments:
1. Andrea N. Giancoli – Application
2. Eric Horne – Application
3. Josh Krasnegor – Application
4. Andrienne Lindgren – Application
5. Greg McNally – Application
6. Nathaniel Tribble – Application
7. Matthew Walden – Application
Respectfully Submitted by: Myra Maravilla, City Clerk
Reviewed by: Angela Crespi, Deputy City Manager
Approved: Suja Lowenthal, City Manager
Do you have any current or past obligations or responsibilities, which could be construed as a conflict of interest with the position you are applying for? NO If yes, please explain below:
Please add your education, employment, memberships, past activities, or other experience you feel qualifies you to serve on the Board/Commission.
Please see attached
Andrea N. Giancoli, MPH, RD
1 Registered Dietitian
EDUCATION
University of California Los Angeles
• Master of Public Health - Community Nutrition
• Bachelor of Arts - Psychology
Veterans’ Affairs Greater Los Angeles Healthcare System • Dietetic Internship completion
California State University Northridge
• Post Baccalaureate - Didactic Program in Dietetics
EXPERIENCE
Nutrition Advisor, Research & Communications
Current client: California Prune Board
Past clients include Golin, California Avocado Commission, Think! November 2014 - Present
• Strategically develop, plan and execute nutrition marketing programming highlighting nutrition and health attributes of client products and brand. Provided expertise includes:
o craft original nutrition and health content, messaging, and communications e.g., articles, blogs, social media messaging, press materials for media outlets, consumers, industry, health professionals.
o oversee development of and copyedit all internal and third-party nutrition content to ensure scientific accuracy and brand conformity.
o serve as nutrition advocate and spokesperson for various nutrition communications activities. o advise, implement and oversee consumer and professional campaigns, and on-the-ground promotional-educational events.
o provide nutrition and health expert thought leadership and point-of-views on topics and opportunities relevant to client as needed.
o manage health professional ambassador-influencer outreach program (research and recruit prospective ambassadors, negotiate contracts, train new ambassadors, oversee collateral development, etc.).
o continually identify and assess ROI of opportunistic nutrition communications and potential partnerships with third party organizations.
o proactively respond to real-time nutrition trends, news and opportunities, and advise on potential actions to execute.
o interpret and apply relevant federal regulatory nutrition guidelines to ensure compliance of consumer-facing materials and content.
• Coordinate nutrition research program and manage relationships with scientific investigators. • Manage nutrition research and grant program budgets.
• Lead strategic planning process for the development of a 10-year nutrition research roadmap designed to investigate health attributes of client product.
• Identify opportunities for future research to strategically navigate successful implementation of client’s nutrition research roadmap and programs.
• Prepare calls for Letters of Interest and Requests for Proposals detailing client’s nutrition research project needs; subsequently critically evaluate submissions for sound science and whether worthy of pursuit. • Critically evaluate, interpret and translate scientific research as related to products’ nutrition and health benefits and subsequently provide communications and messaging recommendations. • Conduct scientific literature searches and evaluate the evidence in order to substantiate product and program claims, and to inform external communications.
Andrea N. Giancoli, MPH, RD
2 EXPERIENCE cont…
"Best Diets Rankings" Nutrition & Diet Expert Panelist
US News & World Report
October 2011 - Present
• Serve as a panelist along with nationally recognized experts in diet, nutrition, obesity, food psychology, diabetes and heart disease to thoroughly review, evaluate and rank popular diets in seven categories:
o 1) how easy it is to follow, 2) its ability to produce short-term and 3) long-term weight loss, 4) its nutritional completeness, 5) its safety, 6) its potential for preventing and managing diabetes and 7) heart disease.
• Serve as media nutrition expert each year when US News & World Report releases the "Best Diet Rankings".
Nutrition Consultant
Clients included: Kaloric, Pearson Education, NEW Health, Fit4School, Kaiser Permanente
August 2004 – April 2021
• Developed nutrition, diet and fitness tracking mobile-based apps in collaboration with design team. • Provided expert editorial analysis of nutrition content and organization for chapters in university level nutrition texts.
• Created new and updated evidence-based content, and copyedited materials for university level nutrition texts.
• Created health and nutrition education evidence-based materials employing a variety of methods including web-based content.
• Developed and tested recipes along with targeted meal plans conforming to various therapeutic diets e.g., • vegetarian, reduced sodium, diabetic, gluten-free.
• Determined nutrient content of recipes and meal plans utilizing nutrient analysis software, and subsequently modifying ingredients as needed to conform to nutrients standards and taste acceptance. • Conducted behavioral change studies designed to prevent or improve management of type 2 diabetes via lifestyle changes.
• Conduct nutrition counseling, consultations and seminars addressing weight management, sports nutrition, diabetes management, high blood pressure, high cholesterol etc. and provided evidence-based recommendations.
• Managed and implemented LA County Nutrition Education Program “Ask-the-Dietitian at Farmers’ Market” promoting consumption of locally grown fruits and vegetables. • Facilitated school district wide wellness environment assessments with pertinent district and community stakeholders in order to create Federal School Wellness policies.
Freelance Health and Nutrition Writer
September 2005 – January 2021
• Wrote and developed nutrition content (e.g., articles, blogs, etc.) for various print and web-based publications including: Food & Nutrition, Environmental Nutrition, Chicago Tribune, Today's Dietitian, Quick & Simple, RDsWeighIn.com, Healthline.com, My Nutrition Insight, Kids Eat Right, Eatright.org, RD Boot Camp.
• Authored policy and research briefs including "Taking the First Step with a Healthy Breakfast" for the Los Angeles Collaborative for Healthy Active Children.
• Authored "The Media, The Message & You" media how-to manual for Health Professionals. • Conceived, wrote and produced broadcast news stories as a Segment Producer.
Andrea N. Giancoli, MPH, RD
3 EXPERIENCE cont…
Nutrition Manager
Beachbody
June 2018 - December 2019
• Ensured brand and regulatory guidelines met for all consumer facing nutrition content e.g., social media posts, blogs, videos, nutrition guides.
• Created online nutrition and diet programs paired with branded sports/fitness programs designed for large client base.
• Developed nutrition and physical activity tracking apps integrating relevant external software. • Provided in person and online nutrition education and counseling to product test group participants of various fitness nutrition programs.
• Developed meal plans conforming to various branded nutrition programs. • Utilized nutrition software to analyze nutrient content of recipes and meal plans; adjusted ingredients as needed for desired nutrient and taste profiles.
• Managed and monitored social media forums for ongoing test groups ensuring engagement and provided additional nutrition communications.
• Monitored social media live events featuring super trainers for nutrition content accuracy and subsequently provided recommendations.
• Copyedited third party content contributions ensuring brand and nutrition science accuracy and provided scientific substantiation.
• Analyzed recipes for nutrient content breakdown utilizing nutrient analysis software. • Served as the nutrition expert media source for blog articles. • Managed tasks and workload of culinary specialist and recipe specialist. • Ensured accuracy of and proofread nutrition program guides utilizing ProofHQ software.
Health Policy Analyst
Blue Zones Project - Beach Cities Health District
November 2013 - February 2015
• Analyzed and facilitated implementation of evidenced based nutrition, active living and health policies and plans in the South Bay Beach Cities in collaboration with elected officials and community stakeholders.
Policies included:
o Living-Complete Streets policies
o Beach Cities Livability Plan designed to foster active transportation (i.e., walking, biking). o South Bay Master Bicycle Plan interconnecting bicycle infrastructure in South Bay cities. • Monitored local, state and federal nutrition/health/active living policies, regulations and legislative updates applying guidelines as appropriate.
National Media Spokesperson
Academy of Nutrition and Dietetics
June 2005 - May 2014
• TV and Radio – Featured as on air talent and co-producer in national and local stories e.g., NBC The Today Show; Access Hollywood Live!, The Doctors, E! Entertainment, Top Chef, Extra!, Discovery Health, “Soaptalk”-Soapnet, Speaking of Women’s Health-Lifetime, KNBC, KABC, KTLA, KTTV, KCET, Adelphia, Comcast, Money 101, ABC radio, CBS radio, NPR. • Developed nutritious recipes and conducted on-camera food demonstrations and presentations for various media outlets.
• Principal talent and/or producer in nutrition and food demo videos e.g., Enjoy Your Food with Less, Get Your Plate in Shape, The Healthy Pantry.
• Print and Internet – featured expert in national and local publications e.g., Self, Shape, Fitness, Health, Newsweek, Washington Post, US News and World Report, ADA Times, Wall Street Journal, Los Angeles Times, Chicago Tribune, Quick & Simple, Oxygen, Healthline.com, AOLHealth, WebMD, EatRight.org.
Andrea N. Giancoli, MPH, RD
4 EXPERIENCE cont…
Nutrition and Active Living Policy Consultant
Public Health Advocates
March 2011 - August 2013
• Wrote, analyzed and facilitated implementation of evidenced based nutrition, food, active living and health policies in cities in collaboration with elected officials and community stakeholders • Monitored local, state and federal nutrition/health/active living policies, regulations and legislative updates applying guidelines as appropriate.
• Authored policy fact sheets and briefs e.g., "Sugary Drinks: A Big Problem for Little Kids" for First5LA. • Analyzed strengths and weaknesses of nutrition-health policies and programs; subsequently provided best practices recommendations.
• Developed and presented policy and advocacy webinars.
Nutrition and Health Policy Specialist
Los Angeles Unified School District (LAUSD) – Board of Education April 2007 - June 2010
• Facilitated implementation of nutrition and wellness policies and standards designed to improve school food environments in collaboration with elected officials, school district staff, and community stakeholders. • Developed large scale recipes and meal plans (serving 600K+ meals a day) conforming to nutrition and nutrient standards and guidelines in conjunction with School Food Services chef and staff. • Conducted taste panels to assess student acceptance of new menu items. • Developed grant program Scopes of Work with metrics and subsequently implemented. • Developed and managed program budgets from three unique grantors. • Fostered relationships with elected officials, district staff and community stakeholders to gain support for policy implementation.
• Wrote and submitted quarterly progress reports to grantors detailing program progress and metrics achieved.
Instructor - Human Nutrition
University of California Los Angeles Extension
September 2001 - December 2008
• Served as instructor of human nutrition courses for university level students. • Developed nutrition curriculum and lesson plans covering the basics of nutrition emphasizing links between eating behaviors with health and disease. Topics included: macro and micro nutrients, eating disorders, weight management, food labeling, exercise/sports nutrition, diabetes, heart disease, fad diets, nutrition quackery, etc.
Nutrition Education Consultant
Bellflower Unified School District (BUSD)
July 2004 - July 2005
• Developed and implemented nutrition and physical activity education campaigns and curricula for Network for a Healthy California in the BUSD.
• Created health and nutrition education evidence-based materials and collateral for students, parents and teachers.
• Developed Scope of Work with achievable metrics for annual nutrition education programming. • Managed and stayed within program budgets.
• Prepared progress reports on grant scope of work with metrics for funders.
Andrea N. Giancoli, MPH, RD
5 EXPERIENCE cont…
Public Health Nutritionist
Los Angeles County Department of Public Health
July 2001 - July 2004
• Wrote, analyzed and advocated for passage of evidenced-based nutrition and physical activity policies for school districts in collaboration with elected officials and community stakeholders. Policies passed included:
o Federal school wellness policies for Santa Monica Malibu Unified School District, Las Virgenes Unified School District, Wiseburn School District and LAUSD o Healthy Beverage Resolution (LAUSD)
o Obesity Prevention Motion (LAUSD),
o Federal School Meal Plan Nutrition Standards (LAUSD)
• Monitored local, state and federal nutrition/health/active living policies, regulations and legislative updates applying guidelines as appropriate.
• Authored policy fact sheets and briefs e.g., "Taking the First Step with a Healthy Breakfast" for Los Angeles Collaborative for Healthy Active Children.
• Coordinated, planned and implemented community outreach nutrition programs and events, including social marketing campaigns and wellness fairs.
• Implemented Los Angeles County Nutrition Education Program "Ask-the-Dietitian" at Farmers' Markets designed to increase consumption of fruits and vegetables amongst Angelenos. • Created seasonal recipes featuring the vegetable or fruit of month • Created health and nutrition education materials for public outreach. • Managed and stayed within program budgets.
• Prepared progress reports on grant scope of work with metrics for funders.
LEADERSHIP & PUBLIC SERVICE
Leadership Hermosa Beach
• Board of Directors
• Curricula Developer and Class Instructor
• Class Mentor
• Event Planning and Fundraising
City of Hermosa Beach
• Commissioner, Public Works
• General Plan Advisory Committee
• Access Hermosa Working Group
Beach Cities Health District
• Blue Zones Project
Academy of Nutrition and Dietetics
• Emerging Dietetic Leader Award
• State Media Representative
• Public Policy Chair, Los Angeles District
• District Representative, Los Angeles District
Network for a Healthy California
• Champion for Change
Do you have any current or past obligations or responsibilities, which could be construed as a conflict of interest with the position you are applying for? NO If yes, please explain below:
Please add your education, employment, memberships, past activities, or other experience you feel qualifies you to serve on the Board/Commission.
Hermosa Beach Civic Facilities Community Advisory Group — Member (current) —As a member of the Civic Facilities Advisory Group, I am immersed in the zoning code, economic development plans, and facilities condition assessments as I work with my colleagues to advise the City Manager on options to address our decaying facilities. —Relevance to the Planning Commission: I evaluated redevelopment options for downtown Hermosa while balancing zoning restrictions, financing, and community needs. Engaging with city staff, consultants, and residents on the trade-offs of potential decisions has been excellent preparation for the Planning Commission.
Megafire Action — National Policy Director (current)
— I lead policy strategy for a non-profit dedicated to ending the wildfire crisis. — Relevance to the Planning Commission: Many of the policy topics I work on, such as CEQA, public land use, and zoning standards for high fire risk areas are relevant to the Planning Commission’s land use and zoning responsibilities. My work on building/zoning policies that balance growth with wildfire protection has deepened since the Palisades/Eaton Fires and given me familiarity with topics facing the Commission.
United States Food and Drug Administration — Congressional Affairs Specialist (2020-2022) — In this role, I led FDA’s engagement with Congress on COVID-19 vaccine development and regulation, emergency appropriations needs for COVID-19, drug manufacturing inspections, and other high-profile public health issues.
— Relevance to the Planning Commission: I balanced competing priorities from the House, Senate, and Trump/Biden Administrations on serious public policy decisions. These skills in intergovernmental relations will be useful in balancing the interests of residents, business owners, state housing authorities, and the City Council and staff.
Harvard Business School — Masters in Business Administration (2024) — In my MBA I received training in financial analysis, budgeting, and data-driven decision-making. — Relevance to the Planning Commission: Zoning, development, and permitting decisions require a clear understanding of economic feasibility, resource allocation, and long-term investment impacts. My education has prepared me to understand the needs of businesses and make informed, balanced decisions for Hermosa.
Education
ERIC HORNE
2022 - 2024 HARVARD BUSINESS SCHOOL BOSTON, MA
Master’sin Business Administration, graduating May 2024. • Energy Policy researcher at Defense Innovation Unit's Cambridge Project: paper published at MIT. 2017 - 2019 UNIVERSITY OF CALIFORNIA, LOS ANGELES LOS ANGELES, CA Bachelor of Arts degree, summa cum laude, in Political Science with a concentration in International Relations. • Awarded highest departmental honorsfor thesis on US–China strategic competition and the Pivot to Asia. 2014 - 2017 EL CAMINO COLLEGE TORRANCE, CA
Associate of Arts degree, summa cum laude, in Arts and Humanities. • Supplemental Instruction Coach for accounting and statistics courses.
Experience
2024 - Present MEGAFIRE ACTION CALABASAS, CA
National Policy Director
Executive policy strategist for non-profit dedicated to ending the megafire crisis • Led legislative strategy for the bipartisan Fix Our Forests Act, which passed in the House on 9/24/24. • Developing and executing a comprehensive advocacy strategy to create more wildfire resilient communities and wildlands across the United States through science-informed policy. • Leading policy research and development, legislative drafting, advocacy, media and strategic communications, stakeholder engagement, and coalition building in support of prioritized policy actions. 2023 - 2024 VIBRANT PLANET LOS ALTOS, CA
Policy and Partnerships Associate
Led growth strategy and policy outreach promoting forest/wildfire resilience across CA and western US. • Built CA and national legislative outreach programs from scratch to pursue change toward data-informed, collaborative, accountable restorative forest treatments to enhance wildfire resiliency. • Developed expansion strategiesfor wildfire insurance, utilities, and Community Wildfire Protection Plans.
Summer 2022 ANDURIL INDUSTRIES WASHINGTON, DC
Pre-MBA Government RelationsIntern
Supported strategic engagement with Congress and DoD promoting smarter defense capabilities. • Produced a comprehensive appropriations/budget map for growth and government relationsteams. • Developed white papersfor DoD and Congress on counter-intrusion and counter-UAS. • Tracked appropriationsfrom hearingsto floor action, highlighting new opportunitiesfor the growth team. 2020 - 2022 FOOD AND DRUG ADMINISTRATION (FDA) SILVER SPRING, MD Congressional Affairs Specialist, Office of Congressional Appropriations Politicalstrategy lead for engaging Congress on COVID-19 appropriations and high-profile public health issues. • Led strategy meetings to prepare senior FDA leadership for 15+ appearances before Congress, anticipating areas of confrontation and identifying opportunities to collaborate on the COVID–19 response. • Managed direct relationships with 14 congressional offices; led high-profile COVID-19 briefings and managed the FDA’s response to 30+ congressional inquiries involving contentious policy issues. • Project–managed cross–functional teams of 10+ to prepare 40+ congressionally mandated reports and briefings, including the COVID–19 After Action Review evaluating pandemic response improvements, changes to FDA’s physical laboratory facilities footprint, and inspections program. 2019 - 2020 UNITED STATES PEACE CORPS CHENGDU, CHINA
Peace Corps Volunteer, University English Instructor
Represented the US as a cultural ambassador during a period of heightening US-China tensions. • Designed experiential curriculum to build the public speaking and teaching skills of 250+ students.
Do you have any current or past obligations or responsibilities, which could be construed as a conflict of interest with the position you are applying for? NO If yes, please explain below:
Please add your education, employment, memberships, past activities, or other experience you feel qualifies you to serve on the Board/Commission.
I hold a Bachelor of Arts & Science, with a major in Politics and a minor in Philosophy, providing me with a strong foundation in governance, policy analysis, and ethical decision-making. Over the course of my career, I have risen to executive leadership positions in companies that have successfully navigated acquisitions by larger organizations. This experience has given me a deep understanding of organizational strategy, operations, and stakeholder management, allowing me to work effectively with diverse teams and decision-makers across various industries and businesses.
Beyond my professional background, I have been actively engaged in civic affairs, particularly in Hermosa Beach. I have successfully led and volunteered for grassroots campaigns that have enhanced public safety, increased government transparency, and championed causes that benefit residents, businesses, and the city as a whole. My ability to organize, mobilize, and advocate for meaningful change demonstrates a commitment to community service and effective policy implementation.
Additionally, I have substantial experience interacting with both the Planning Commission and the City Council, where I have been involved in deliberations that contributed to well-informed and responsible decision-making. My engagement in these processes has reinforced my understanding of zoning laws, land use policies, and municipal planning principles. Through these experiences, I have developed the ability to analyze complex proposals, balance competing interests, and ensure that development aligns with Plan Hermosa and the broader vision for the city's future. My blend of professional expertise, civic engagement, and firsthand experience with municipal governance uniquely qualifies me to serve on the Hermosa Beach Planning Commission with dedication and insight.
JOS H KRASN EGO R
CHIE F MA RKE T ING OFFICE R
BRAND I LEADERSHIP I GROWTH
EDUCATION & TRAIN ING
THE UNIVERSITY OF MIAMI, BACHELOR OF ARTS, POLITICAL SCIENCE
FRANK LEE ASSOCIATES, LEADERSHIP STYLE & MANAGEMENT DEVELOPMENT (LSMD) TRA NING I
PUB L ICATIONS
CURRENT MARKETING PUBLICATIONS FEATURED ON LINKEDIN
RE SEARCH PUBLICAT IONS WITH THE UNIVE RSITY OF MIAMI SCHOOL OF MEDIC INE
acquisitions systems, garnering up to 65% increase operational efficiency for capital projects. o Program Manager, FHWA - Every Day Counts Initiative (EDC). Managed 18 technical staff on the $4M+ multi-year EDC program that identifies and rapidly deploys proven yet underutilized innovations to enhance operational and asset management efficiency for state, local, and tribal entities, and designed to provide cost savings and ensure infrastructure is built better and faster.
Managed program design, development, tracking, and administration to facilitate best practices exchange and integration of unmanned aircraft systems and automated data acquisition systems into government work processes.
o Program Manager, DFW International Airport- Digital Twin for Asset and Infrastructure Management. Led an eight-member team as a report to DFW’s Executive Infrastructure Director for the airport’s efforts to centralize 13 asset management systems to a single platform, produce proactive infrastructure management and maintenance, and inform dynamic traffic operations.
Developed scope and schedule, milestones, and led development.
Manager, Economic & Business Policy, Office of LA Mayor Eric Garcetti - Los Angeles, CA Feb 2016 - June 2018
· Served as core Project Manager for implementation of >$1B in program investment provided through federal grants and private institutions, with responsibility for advising on economic policy, industry attraction strategy, business development, and development services for the City's aerospace, manufacturing, logistics, and transportation technology sectors. · Spearheaded development as lead project manager for multiple unique public private partnerships funded by competitive federal grants and private entities, with the City serving as the local execution arm. Partners included USDOT/FAA UAS Integration Pilot Program, the Advanced Manufacturing Partnership for Southern California (US Dept of Commerce, US Dept of Defense), the Clean Energy Smart Manufacturing Innovation Institute (US Dept of Energy). · Manage business assistance/attraction/retention efforts (facilitated >$72M in investment via concierge business assistance services to companies) through the execution of cross-departmental and interagency case management, including the coordination of incentive programs at a state/local level and streamlining of development services.
Regional Program Implementation Manager, Goldman Sachs - LA/Long Beach, CA Aug 2014 - Feb 2016 · Hired to manage the Southern California region for Goldman’s Economic Development Program, a $500M public-private national initiative that provided formal business education and financing to SMBs as part of the 2008 bailout stipulations.
· Managed development and implementation of regional outreach and recruitment strategies for local and national stakeholders. Generated client leads, served as primary point of contact, and managed a team of eight full-time staff and 20+ contractors in executing program. · Led turnaround of an underperforming program and drove 40% growth in KPIs through efforts that included revamping the client identification system, CRM implementation, increased staffing levels, and a new relationship management system that boosted conversion rate. · Collaborated with national partners at the Initiative for a Competitive Inner City and over 1,000 business clients annually with a combined $700M in revenues, as well as over 250 external community, institutional, governmental and financial partners.
· Developed and oversaw tracking and reporting for lead generation and client management success systems, and introduced robust print and digital marketing platforms.
Project Manager & Executive Assistant, Allan D. Kotin & Associates - Los Angeles, CA Dec 2012 - May 2014
· Kotin & Associates is a real estate economics consulting firm specializing in B2G and B2B consulting services. Monitored progress of over 60 public-private real estate projects, provided analytics support for projects, and managed administration to include accounting, payables, and receivables. Developed and managed master schedules for projects and developed pro formas and operating models.
Other professional experience includes research roles with startups, universities.
PROFESSIONAL AFFILIATIONS
· Civic Facilities Advisory Group, City of Hermosa Beach · Past Member, Federal Aviation Administration, Drone Advisory Committee, State and Local Subcommittee (2015 - 2018)
· Member, International Economic Development Council (2014 - present) · Member, Urban Land Institute (2014 – present)
EDUCATION
· Executive Programme, Project & Infrastructure Finance, London Business School · MA Urban Planning and Development (Concentrations: Economic Development, Industrial Dev.
Planning). University of Southern California
· BA Politics & International Relations, Scripps College - Claremont, CA
CITY OF HERMOSA BEACH
BOARD/COMMISSION APPLICATION
Name of Board/Commission PLANNING COMMISSION
Name IRoy Gregory McNally, Jr. Phone Number _________ ___, Address ------· H_e_rm__o_sa__
Bea_c_h__,_ca_9__0_2_5_4 ______________ _
Email iiiiiiiii
Occupation/Profession !consultant / Small Business Owner Employer Name & Address !Proudly Serving
REFERENCES (Please List Three References)
Personal:
Professional:
Other:
ney - Civic Leader I Past School Board / i
ylvia Gluck - Hermosa School Principal -
Chris Dey - Senior Director Brookfield Development -
Pat Escalante - Past He o I Superintendent -
Julie Oaks - Neighbor -
COMMUNITY PARTICIPATION AND SERVICE (Past and Present)
Why do you wish to serve on the Board/Commission?
I moved here with my family in 1979 and knew early on that I wanted to spend my whole life here.
I've built my life to be able to do that by buying property here, building my family here, opening businesses in Hermosa and giving back via my work at the Hermosa Beach Museum.
I want to support the city by helping it plan for future civic success.
Which duties and responsibilities of the Board/Commission are important to you and why? Here are the three most important areas of work I'd like to support:
1. Land Use Controls: our small city has precious, yet few resources. These resources are what make our city beautiful, appealing to residents and visitors, and leave our city at risk if we don't manage them carefully. At the same time, our land and resources need to be used to support city revenue growth (civic, commercial, residential infrastructure maintenance, and overall safety. I believe this is area of work in the important.
2. Near Term Planning: this is where so much discord can arise between residents, businesses, and other interested parties. I've learned over the years how to weigh and prioritize conflicting needs as well as liaise between disputing parties to successful outcomes. I'd like to bring this skill set to some of our city's daily/weekly/monthly pressing concerns.
3. Long Range Planning: I've worked on long range growth strategies for many businesses. I'd like to participate in this for our city to help us align the long term vision for Hermosa, with broadly appealing programs and opportunities that will become platforms for sustained civic health.
Last Updated 03/22/2023 Page 29 of 43 Page 1 of3
Do you have any current or past obligations or responsibilities, which could be construed as a conflict of interest with the position you are applying for? NO If yes, please explain below:
Please add your education, employment, memberships, past activities, or other experience you feel qualifies you to serve on the Board/Commission.
Greg McNally is a Hermosa Beach homeowner, small business owner, and retail consultant. Greg works with business owners, operators and investors to solve complex challenges in a variety of settings. His experience spans from retail and hospitality operations to contract amenities services for large property owners, to public policy and licensing and certification processes - all experiences that support understanding long-term planning, zoning, permitting and compliance for a city.
For the past 7 years Greg acted as the owner’s representative of one of the United States' largest land companies with office, retail, resort and residential assets. Work included leading in-depth audits of operations and guest experience, as well as financial performance. Additional work included program development, staffing strategies, and concept “fit assessments" for new businesses. Greg has utilized these experiences and expertise to open a successful small business in Hermosa Beach.
After moving to Hermosa Beach in 1979 Greg knew it was his home. He was a member of the 2nd Leadership Hermosa Class of 2006 and has closely followed Hermosa Beach's growth and success ever since. Greg gives back to the community today as Board Member and President of the Hermosa Beach Museum, and by supporting the Hermosa Beach Sister City Association, the Chamber of Commerce and supporting many other organizations.
Associations:
California Restaurant Association, Member, Board of Directors Los Angeles Chapter Leadership Hermosa, The Community Leadership Council
Hermosa Beach Museum, President
Industry Speaker and Educator:
SCORE – Restaurant Workshop Instructor, Long Beach, South Bay, Los Angeles, Orange County Culinary Management Instructor – Art Institute of California at Los Angeles (former) Professional Certifications:
Foodservice Management Professional (FMP) – National Restaurant Association ServSafe, Certified Instructor and Exam Proctor and Food Handler California Culinary Academy, Professional Cooking Certification Court of Master Sommeliers, Lv 1 Certification
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> Greg McNally, FMP
Based in Los Angeles
Summary: Restaurant and Food Service Strategist and Operations Expert 20+ years of successful experience working with owners, operators, and investors to develop, operate, and grow profitable food-service businesses.
Skills: Business Development - developing a strong client roster through networking and referrals with many multi-year contract engagements in the southern California.
Performance Optimization - advise clients on how to manage operators to maximize financial and service performance.
Operations SME - optimizing operations to support profitability, regulatory controls, sales goals, and subsidy costs. Especially skilled at food service financials: analysis, forecasting, and proformas, and permitting and licensing.
Competitive Intelligence - well connected and networked in the industry to provide competitive insights and intelligence into client programs.
Interpersonal Relationships/Communications- reporting, presenting, and negotiating at the executive level.
Experience: Food Service Consultant Jan 2006 to present FoodPower and The McNally Group
Restaurant business advisor providing concept development, growth and profitability strategies and programming, and a Center-of-Excellence approach to food service operations. 100% referral business. Client/Project examples include:
Irvine Company Office Properties (7+ years): client liaison for managed amenity properties reporting to VP of Operations & Portfolio Initiatives, to provide strategic recommendations on subsidy management, partner selection and replacement, and operational review including quality assurance and performance enhancement.
Regional multi-unit operator: growth strategy and implementation to expand into higher-education contract dining.
Boutique Hotel: negotiated city zoning change and coastal commission approvals for new food service operation.
Winery Restaurant: strategy, concept development, and business plan guidance for ground-up development of a mixed-use property.
Consultant
COO I Partner
Proudly Serving Regional Smash Burger Chain
Mar 2022 to Mar 2023
May 2023 to Present
Responsible for all operational infrastructure including organizational structure, licenses, permits, systems, and financials (accounting, investment, P&L). Negotiated two partnership agreements with existing business to operate kitchens in craft breweries (embedded).
Structured and negotiated deal on first stand-alone location. Responsible for all day-to-day business functions.
General Manager Apr 2002 to Dec 2005
Grill Concepts, Inc.
Operations and Leadership in a publicly traded restaurant group. Achieved guest satisfaction rates exceeding 90%. Created company leadership development program and learning seminar for regional managers nationwide.
Founder & Operating Partner Jul 1998 to Mar 2002
Anacapa Restaurant
Developed concept, business plan, and partnership agreement, and raised capital to fund launch of operation, then ran the business for 5 years. Found buyer and negotiated sale in early 2002.
Founder, Co-President & COO Jun 1989 to Aug2000
General Partner WA-HA-KA and Baton Rouge Restaurants,
Developed concept, business plan, and partnership agreement, and raised capital to fund launch of first location. Over 11 years expanded to 4 locations. Concept was featured on CNN News as one of the first of its kind and is now a visible restaurant concept in every major U.S. market. Negotiated sale to a competing restaurant group.
Associations:
Industry Speaker:
Certifications:
California Restaurant Association, Board Member, Los Angeles Chapter Hermosa Beach Museum, President, Board of Directors
Trustee, Neighborhood Church of Palos Verdes
SCORE Mentor and Featured Speaker, Restaurant Expert
Pro-Start Mentor - California Restaurant Association
Food Service Management Professional, (FMP), National Restaurant Association Court of Master Sommeliers, Level 1
ServSafe, Certified Instructor
Culinary Management Instructor {2007 to 2016) International Culinary School, The Art Institute of California-Los Angeles
Education: Attended: University of Arizona, studied Public Administration
Do you have any current or past obligations or responsibilities, which could be construed as a conflict of interest with the position you are applying for? NO If yes, please explain below:
Please add your education, employment, memberships, past activities, or other experience you feel qualifies you to serve on the Board/Commission.
EDUCATION
Brigham Young University, Provo UT — International Relations (Major)/Business Strategy (Minor) AUGUST 2011 - DECEMBER 2017
Vice President of the Political Affairs Society. Full-tuition scholarship. Pi Sigma Alpha Honor Society. One of 50 students admitted, out of 500+ applicants, to the 2017 Business Strategy Class. Student employment as Italian teacher and Model UN teaching assistant
WORK EXPERIENCE
The Walt Disney Company (formerly Hulu), Santa Monica CA — Group Product Manager AUGUST 2021 - PRESENT
Group Product Manager and GM for the companys self-service advertising platform, Disney Campaign Manager (formerly known as Hulu Ad Manager). Direct manager for 5 technical PM's with subdomain expertise (reporting, billing, account management, forecasting, and campaign management). Promoted twice within three years of joining. Responsible for building the team and expanding platform usage beyond forecasted growth, contributing to the companys achievement of 75% advertising automation.
Google, Mountain View CA — Global Product Lead, Mobile App Monetization Partnerships JANUARY 2018 -AUGUST 2021
New product incubation, evaluation, prioritization and growth of mobile gaming monetization platforms (Google Play and Google AdMob), managing all feature releases and prioritization between cross-functional teams. Operated as a key decision-maker and “voice of the customer” in discussions between other Product Managers, Engineering, Legal, Sales, Services, and Finance.
Welcome Mat/Talk Tolerance, Washington DC — Co-Founder
OCTOBER 2016 - JUNE 2017
Social mentorship app for new immigrants and refugee populations. Recognized as one of the top 3 global student initiatives against violent extremism. Product was featured to a bipartisan cohort of Senators on Capitol Hill.
Matthew Walden
WORK EXPERIENCE
The Walt Disney Company (formerly Hulu), Santa Monica CA — Manager, Product Management AUGUST 2021 - PRESENT
Group Product Manager and GM for the company’s self-service advertising platform, Disney Campaign Manager (formerly known as Hulu Ad Manager). Direct manager for 5 technical PM’s with subdomain expertise (reporting, billing, account management, forecasting, and campaign management). Promoted twice within three years of joining. Responsible for building the team and expanding platform usage beyond forecasted growth, contributing to the company’s achievement of 75% advertising automation. Notable Achievements Include:
● Full end-to-end requirements gathering, scope management, and technical delivery of user, campaign, and brand management services. Increased the number of CTV-purchasing brands by 20,000+ by providing essential features for direct booking of in-stream premium video campaigns.
● Complete launch (from inception to results) of the Performance Marketing Suite, an end-to-end full-funnel campaign management and measurement module for mid-market agencies. This feature set enabled nearly $1B of new business to Disney Advertising (inclusive of Disney+, Hulu, and ESPN). ● Led expansion of Disney Streaming’s ad product offering into the political category, building a new suite of features for political campaign booking, creative evaluation, and special restricted targeting. Launched campaign management and regulatory features to drive $200M in new business during the 2022 and 2024 election cycles.
Google, Mountain View CA — Global Product Lead, Mobile App Monetization JANUARY 2018 -AUGUST 2021
New product incubation, evaluation, prioritization and growth of mobile gaming monetization platforms (Google Play and Google AdMob), managing all feature releases and prioritization between cross-functional teams. Operated as a key decision-maker and “voice of the customer” in discussions between other Product Managers, Engineering, Legal, Sales, Services, and Finance. Notable achievements include:
● 2 promotions on accelerated timelines due to consistent “Superb” and “Strongly Exceeds Expectations” ratings. 25 Google Peer Bonuses- awarded for excellence in cross-functional collaboration; 10 Google Spot Bonuses - recognizing global achievement as the top contributor to product objectives. ● Co-Authored 2020 Rewarded Video and Native Advertising strategy for AdMob. Incorporated 27 proposed feature launches (from 5 PMs) into a broader go-to-market narrative that included analysis of current performance, thematic product strategies, and a detailing of Google's competitive advantages in the space. Implemented solutions from this strategy accounted for over $450M in product-driven annual incremental revenue ● Led the creation of a COVID-19 response plan for the Ad Manager and AdMob platforms, leading to a 10% year-over-year revenue growth in 2020 on an $8B business (despite significant macroeconomic headwinds).
Welcome Mat/Talk Tolerance, Washington DC — Co-Founder
OCTOBER 2016 - JUNE 2017
Social mentorship app for new immigrants and refugee populations. Recognized as one of the top 3 global student initiatives against violent extremism. Product was featured to a bipartisan cohort of Senators on Capitol Hill.
VOLUNTEER EXPERIENCE
Columbia Business School, New York City — Course Advisor: Product Management Lab JUNE 2022 - PRESENT
Sponsor and Mentor for a nascent MBA course where over 300 students work with real companies on a “Problem to be Solved”, culminating in a formal product recommendation complete with a prototype and commercialization thesis.
EDUCATION
Brigham Young University, Provo UT — International Relations (Major)/Business Strategy (Minor) AUGUST 2011 - DECEMBER 2017
Vice President of the Political Affairs Society. Full-tuition scholarship. Pi Sigma Alpha Honor Society. One of 50 students admitted, out of 500+ applicants, to the 2017 Business Strategy Class. Student employment as Italian teacher and Model UN teaching assistant