Hermosa Beach City Council
October 13, 2026

FORM NUMBER:

EFFECTIVE DATE:

The ACORD name and logo are registered marks of ACORD

ADDITIONAL REMARKS

ADDITIONAL REMARKS SCHEDULE
FORM TITLE:

Page of

THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, ACORD 101 (2008/01)
AGENCY CUSTOMER ID:

LOC #:

AGENCY NAMED INSURED

POLICY NUMBER

CARRIER NAIC CODE
© 2008 ACORD CORPORATION. All rights reserved.

New York-Alliant Ins Svc Inc
AMATATH-01
SEE PAGE 1
1 SEE PAGE 1
ACORD 25 Certificate of Liability Insurance
1 SEE P 1
Amateur Athletic Union of the United States, Inc. (AAU) P.O. Box 22409
Lake Buena Vista, FL 32830
SEE PAGE 1

SCHIARELLA
1 Description of Operations/Locations/Vehicles:

The City of Hermosa Beach, its officers, agents, volunteers and employees are included as Additional Insureds with respect to General Liability as required by contract. Primary and non-contributory wording and waiver of subrogation applies with respect to general liability as required by contract.

Docusign Envelope ID: 440752B4-926C-43E4-9F8A-5628CF651852

Junior National
Championships
2027 Hermosa Beach Proposal
+ The Pro League

EVENT - SCHEDULE
● July 21, Tuesday
○ AVP Load-in & Venue
reset in coordination with
AAU finishing their
programming
● July 22-26, Wed.- Sun.
○ AVP Junior National
Championships
● July 26-27, Sun.- Mon.
○ AVP Load-out
● July 19, Monday
○ AVP Juniors Load-in, North Side of
Pier in coordination with AAU
finishing their event
● July 20-25, Tues.- Sun.
○ AVP Junior National Championships
● July 21-23, Wed.- Fri
○ AVP Pro Load-in, South side of pier
● July 24-25, Sat.- Sun
○ AVP Pro League Competition
● July 26-27, Sun.- Mon.
○ AVP Load-out
2026 Juniors 2027 Juniors + Pros

AVP 2026 JUNIOR EVENT - SITE MAP
**Note parking and operations was designated with reserved spots in Lot B** Page 303 of 602 AVP 2027 JUNIOR / PRO EVENT - SITE MAP
**Note parking and operations proposal is partial usage of Lot A, instead of Lot B** Page 304 of 602 AVP Junior National Championships
● 430 teams (800 athletes) 200/day
● Courts 1-40 North of Pier
● 8am - 5pm each day
● 250 Spectators/day

AVP Pro League
● 8 City Franchises, 16 pairs (32 athletes)
● 2 Courts (South of Pier Stadium)
● 9am - 5pm each day
● 2,000 Spectators/day
● Free General Admission bleachers +
paid premium seating options

AVP CONTACT INFO
Jeff Conover
● Email - [email protected]
● Phone - (619) 929-1485
● Head of Junior Programs
Josh Glazebrook
● Email - [email protected]
● Phone - (559) 303-2252
● Director of Events
Andrew Young
● Email - [email protected]
● Phone - (772) 473-9824
● Director of Operations

Thank you for your consideration
Hermosa Beach!

65270.00001\44503598.1
AVP 2026 – 2028 1

AGREEMENT BETWEEN THE CITY OF HERMOSA BEACH AND

ASSOCIATION OF VOLLEYBALL PROFESSIONALS, LLC TO

PROVIDE JUNIOR AND ADULT YOUTH VOLLEYBALL

TOURNAMENTS
THIS AGREEMENT is made this 13th day of January, 2026 (hereinafter titled the “Effective Date”), by and between the City of Hermosa Beach, a California municipal corporation (hereinafter called “CITY”) and Association of Volleyball Professionals, LLC, a Delaware limited liability company (hereinafter called “AVP”). CITY and AVP are sometimes individually referred to herein as “Party” and collectively referred to as “Parties.”

RECITALS
A. AVP desires to organize, coordinate, produce, and oversee a junior youth volleyball tournament, titled the AVP Junior National Championships (“Event”) in the City on City-owned property for the term of this Agreement.

B. AVP represents that it is qualified and able to do so in a manner that benefits CITY and its community.

C. The CITY is willing to make its property (“City Property”) available for the Event due to the benefit it provides to the community.

NOW, THEREFORE, the parties agree as follows:

Section 1. Term of Agreement. The term of this Agreement shall commence on the Effective Date and terminate on January 31, 2028, unless earlier terminated as provided herein. Further, the City Manager, in the City Manager’s sole discretion, may have the option to extend this Agreement for one (1) additional one (1) year term on dates to be determined and contingent upon scheduling considerations related to the 2028 Olympic and Paralympic training and/or games.

Section 2. AVP’s Duties:
a. Events, Dates, and Locations. Subject to the terms of this Agreement, AVP may organize, coordinate, produce, conduct, and oversee the Event, which consists of a youth volleyball tournament on the dates below. Event activities may take place on the Beach north and south of the Pier within the commercial zone between 10th to 15th street. The Event must remain open to the Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 2
public. Event dates, including set-up and tear-down, included as part of this Agreement shall be:
• July 21, 2026 – July 27, 2026; and
• July 19, 2027 – July 27, 2027.
b. Annual Event Confirmation, Changes, and Cancellations. AVP must annually inform the CITY of its intent to produce the Event, including confirmation of event dates and event times, no later than three (3) months prior to the event. The City shall notify AVP of its intention to exercise the additional one (1) year option and for which dates no later than January 31, 2028. Should AVP desire to reschedule an event date(s) or change Event location(s) from the dates outlined in this Agreement, it must do so in writing no later than three (3) months prior to the Event. CITY will review the request against other activities and events booked within the City. While approval of a date change will not be unreasonably withheld, already scheduled activities or events will have priority. Use of additional location(s) may be approved as mutually agreed upon between the CITY and AVP provided AVP informs the CITY of this request at least three (3) months prior to the Event.

CITY reserves the right in its sole discretion at any time or times to cancel the Event and/or suspend the use of Event location(s) subject to this Agreement, for any duration to protect public health and safety. Any such closure will not constitute a breach or a default of this Agreement. CITY shall have no liability whatever to AVP for the effect of such suspension and closure on any Event, nor shall CITY have any responsibility to provide AVP with substitute Event dates or locations. AVP’s rights under this Agreement are subject and subordinate to CITY’s police and emergency powers in addition to CITY’s rights to manage its municipal facilities, including outdoor public spaces and its contractual rights as described in this Agreement.
c. Events Permits and Agreements. AVP shall obtain permits from CITY for Event and shall enter into and comply with all agreements for such permits as required by CITY, including but not limited to the following:
• Any required permits from the Community Development
Department pertaining to building and safety review.
• Any required permits from the Los Angeles County Fire Department.
• Any required permits from the California Coastal
Commission.

Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 3
d. Fee to CITY. AVP shall pay CITY direct and indirect costs, including but not limited to the provision of CITY staff time dedicated to the Event, Amplified Sound Permit fees, parking fees, daily special event category fees, daily set-up/tear-down fees, and co-sponsor fees as per the Special Events Policy Guide.
e. Annual Review. Within sixty (60) days prior to and after each Event, AVP shall provide an annual overview to the Parks, Recreation, and Community Resources Advisory Commission in the form of an agendized presentation. The pre-event presentation shall highlight:
a general event overview, including the anticipated number of attendees; an overview of the event footprint and individualized setup; and anticipated impacts to the community as a result of the event. The post-event presentation shall include: a general overview including the actual number of attendees; actual impact(s) to the community as a result of the event; and any event struggle(s) and success(es).
f. Environmental Sustainable Measures. AVP shall implement the CITY’s environmental sustainability measures, including but not limited to:
• AVP shall only use electric generators or generators
operated with a 50% blend of bio-diesel fuel, or
equivalent or lower emissions sources.
• AVP shall incorporate sustainability requirements into vendor agreements.
• AVP shall advertise green measures and rules in event advertising.
• AVP shall limit single-use paper, packaging, and décor items.
• AVP shall limit use of handouts, flyers, and giveaways. • AVP shall enact a no-idling requirement for vehicles. • AVP shall provide on-site personnel to ensure that litter and trash are minimized, and recycling is maximized.
• AVP shall encourage vehicles used in connection with
the event, are hybrid, electric, or CNG vehicles.
• AVP shall participate in pre-event and post-event
reviews of compliance with sustainability measures.
g. Parking Spaces. AVP may request dedicated use of public parking spaces as needed for Event activities including parking of Eventrelated vehicles; storage of essential Event-related equipment and Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 4
supplies; and other Event-related structures for each Event. Use of these spaces must be mutually agreed upon between the CITY and AVP following submittal of a site plan by AVP outlining the use of the parking space(s) at least ten (10) working days prior to each Event.

While approval of parking request(s) will not be unreasonably withheld, already scheduled activities or events will have priority.

The CITY will consider approval based on the location, seasonal needs for parking, and the overall impacts to the loss of parking spaces to the area. AVP shall ensure the spaces are clean from debris, and other materials that were collected as a result of Event activities.
h. Logistical Meetings. AVP is required to participate in logistical and planning meetings with relevant CITY departments as reasonably requested by the City, subject to AVP’s reasonable availability. i. Restroom, Recycling, and Trash Facilities. AVP shall provide an acceptable number of portable toilet facilities for each Event as determined by the CITY. AVP shall provide trash and recycling receptacles for each Event as required by the CITY. Recyclable items shall be separated from refuse/trash. AVP shall coordinate with CITY’s franchisee refuser hauler to add recycling containers in convenient locations to ensure capacity and reduce litter. The location, delivery, and pick-up of these items must be mutually agreed upon between AVP and the CITY prior to each Event. j. Sponsorships; Tickets; Merchandise; and Broadcasting. CITY acknowledges and agrees that AVP (i) may (and has the exclusive right to) promote and market the Events in its sole discretion, (ii) may (and has the exclusive right to) sell sponsorships, food and nonalcoholic beverages at Event in its sole discretion; provided that no Events sponsor will be promoting or marketing gambling, political, or religious viewpoints. Donating persons or entities must be consistent with the core values, mission, and vision of the City. CITY hereby grants to AVP and each Event sponsor, at no charge to AVP or such Event sponsor, the right to use and display the City of Hermosa Beach name in advertisements, publicity, and promotions for Events. AVP has the exclusive right to broadcast the Events in its sole discretion and AVP is entitled to retain all revenues from such sales and broadcasts.
k. Insurance. AVP shall provide comprehensive general liability insurance in the form of a certificate naming "the City of Hermosa Beach, its officers, agents, volunteers, and employees as additional Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 5
insureds." AVP shall maintain insurance coverage meeting the standards outlined in this Section at all times during the term of the Events permitted by this Agreement. All certificates are subject to approval of the City’s Risk Manager. Coverage shall be at least as broad as Insurance Services Form CG 00 01 covering commercial general liability on an "occurrence" basis, including property damage, bodily injury, death, and personal and advertising injury with limits no less than $2,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this Agreement, or the general aggregate limit shall be twice the required occurrence limit. The City reserves the right to request greater or lesser amounts of insurance coverage.

AVP shall provide evidence that the commercial general liability insurance includes coverage for injuries to athletic participants and participant accident insurance. If AVP maintains broader coverage and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverage and/or the higher limits maintained. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City. AVP shall furnish properly executed certificates of insurance to City, which certificates shall clearly evidence all coverage required above and provide that such insurance shall not be materially changed, terminated or allowed to expire except on thirty (30) days prior written notice to City; and further, shall provide that if AVP fails to pay any required deductible or self-insured retention, City may do so at AVP’s expense. l. Indemnification. AVP shall indemnify and hold harmless the CITY, its officers, employees and agents from and against any and all claims, demands, losses, damages, costs and expenses (including but not limited to court costs, penalties, expert fees and reasonable attorneys’ fees), judgments, liabilities and causes of action of any nature whatsoever and damages for injuries to persons and property arising from AVP‘s use of City Property pursuant to this Agreement, including but not limited to AVP‘s negligent or wrongful acts, errors or omissions in the set-up, operation and tear-down of its improvements and use of City Property by AVP’s guests, patrons, invitees, customers, employees, officers, and contractors hired in connection with this Agreement. AVP shall promptly pay the amount of any final and non-appealable judgment rendered against CITY, its officers, employees and agents for any such indemnified claims, and reasonable costs, and reasonable expert and attorney fees incurred by CITY in the defense of such claims.

Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 6
AVP’s obligations under this Section shall survive any termination of this Agreement.

Section 3. CITY’s Duties.
a. Event Permits. CITY shall provide event permits to AVP for each Event unless CITY determines in its sole discretion that it would not be in the public interest or that it would be averse to the public health, safety, or welfare.

Section 4. Assignment. This Agreement may not be assigned in whole or in part by either party, without the prior written consent of the other party. This Agreement is binding upon, and will inure to the benefit of, the successors and permitted assigns of each party.

Section 5. Independent Contractor. AVP will act hereunder as an independent contractor. This Agreement shall not and is not intended to constitute either party as an agent, servant, or employee of the other party and shall not and is not intended to create the relationship of partnership, joint venture or association between CITY and AVP.

Section 6. Termination. CITY may terminate this Agreement upon thirty (30) days written notice to AVP if CITY determines in its sole discretion that continuation of this Agreement would not be in the public interest, that it would be adverse to the public health, safety, or welfare, or that a substantial portion of CITY’s property is unavailable due to construction activity. Prior to termination on the ground that a substantial portion of CITY’s property is unavailable due to construction activity, CITY shall provide AVP an opportunity to propose adjustments to the venue or an alternative location for the event. AVP’s proposed adjustments or alternative shall be provided within thirty (30) days of written notice from CITY and is subject to approval of the City Council, in its sole discretion, in a public meeting. AVP may terminate this Agreement upon written notice if any casualty or other cause beyond the reasonable control of AVP prohibits or materially impedes AVP from conducting any Event in the manner required by the CITY. Upon termination of the Agreement, any events subsequent to the termination will no longer be the responsibility of AVP.

Section 7. Notice. Any notice, demand, request, approval or communication required to be made or given pursuant to this Agreement may either be personally served upon the other Party or deposited in the United States mail, postage prepaid as follows:

For AVP: Association of Volleyball Professionals, LLC
1688 Meridian Ave, Suite 700
Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 7
Miami Beach, FL 33139
Attn: Robert Corvino, Chief Operating Officer
For CITY: City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, California 90254
(310) 318-0216
Attention: Steve Napolitano
Any notices so given pursuant to the provision of this paragraph will be deemed served twenty-four (24) hours after the deposit thereof in the United States mail.

Section 8. Entire Agreement. This Agreement represents the entire integrated agreement between CITY and AVP, and supersedes all prior negotiations, representations or agreements, either written or oral, with respect to the subject matter of this Agreement. This Agreement may be amended only by a written instrument signed by both parties. The parties anticipate that, in addition to this Agreement, they will enter into a mutually acceptable event agreement for each Event setting forth precise terms and conditions applicable to that Event.

This Agreement may be executed in counterparts, each of which is deemed an original, but all of which together are deemed to be one and the same agreement. A signed copy of this Agreement delivered by email or other means of electronic transmission is deemed to have the same legal effect as delivery of an original signed copy of this Agreement.

Section 9. Representations and Warranties. Each party hereby represents and warrants to the other party as of the date of this Agreement as follows:
a. It has the full power and authority to enter into this Agreement and perform each of its obligations hereunder;
b. This Agreement constitutes a legal, valid, and binding obligation of such party, enforceable against it in accordance with the terms of this Agreement, subject to creditors’ rights and general principles of equity; c. Such party’s execution and delivery of this Agreement, and its performance hereunder, will not violate or conflict with any other contract or agreement to which it is a party, any applicable law, or any court order or decree to which it is subject;
d. It is legally authorized and has obtained all necessary regulatory approvals for the execution, delivery, and performance of this Agreement;
Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 8
e. No litigation or pending or threatened (in writing) claims of litigation exist which would reasonably be likely to adversely affect its ability to fully perform its obligations hereunder or the rights granted by it to the other party under this Agreement;
f. Such party’s employees (and employes of its subsidiaries, affiliates, assigns, representatives, licensees, or others contracting with such party to work at any Event) are, to the extent such position is covered by any collective bargaining agreement or to the extent there is any agreement obligating such function to be performed by union members, members of the appropriate union.

Section 10. Choice of Law. This Agreement shall be deemed to be made, governed by, and construed in accordance with the laws of the State of California without giving effect to the conflict of law principles thereof.

Section 11. Severability. If any provision or a portion of any provision of this Agreement is held to be unenforceable or invalid by a court of competent jurisdiction, the validity and enforceability of the enforceable portion of any such provision and/or the remaining provisions shall not be affected thereby.

Section 12. Waiver. The failure of any Party to enforce any of the provisions of this Agreement, or any rights with respect hereto, or the failure to exercise any election provided for herein, will in no way be considered a waiver of such provisions, rights, or elections, or in any way affect the validity of this Agreement.

The failure of any Party to enforce any of such provisions, rights, or elections will not prejudice such Party from later enforcing or exercising the same or any other provisions, rights, or elections which it may have under this Agreement.

EXECUTED as of the Effective Date.

Association of Volleyball Professionals, LLC
By: ____________________________________
Robert Corvino, Chief Operating Officer

CITY OF HERMOSA BEACH
By:___________________________________
Steve Napolitano, City Manager
Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

65270.00001\44503598.1
AVP 2026 – 2028 9

APPROVED AS TO FORM ATTEST
By:_________________________________
Jason Baltimore, Interim City Attorney
By: _________________________________
Reanna Guzman, Interim City Clerk
Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED?

INSR ADDL SUBR

LTR INSD WVD
PRODUCER CONTACT NAME: PHONE FAX
(A/C, No, Ext): (A/C, No): E-MAIL ADDRESS:

INSURER A :

INSURED INSURER B :

INSURER C :

INSURER D :

INSURER E :

INSURER F :

POLICY NUMBER POLICY EFF POLICY EXP TYPE OF INSURANCE (MM/DD/YYYY) (MM/DD/YYYY) LIMITS

AUTOMOBILE LIABILITY

UMBRELLA LIAB

EXCESS LIAB WORKERS COMPENSATION

AND EMPLOYERS' LIABILITY
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)

AUTHORIZED REPRESENTATIVE
EACH OCCURRENCE $ DAMAGE TO RENTED CLAIMS-MADE OCCUR PREMISES (Ea occurrence) $ MED EXP (Any one person) $ PERSONAL & ADV INJURY $ GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ PRO- POLICY JECT LOC PRODUCTS - COMP/OP AGG OTHER: $ COMBINED SINGLE LIMIT
(Ea accident) $ ANY AUTO BODILY INJURY (Per person) $ OWNED SCHEDULED AUTOS ONLY AUTOS BODILY INJURY (Per accident) $ HIRED NON-OWNED PROPERTY DAMAGE AUTOS ONLY AUTOS ONLY (Per accident) $
$ OCCUR EACH OCCURRENCE CLAIMS-MADE AGGREGATE $ DED RETENTION $ PER OTH- STATUTE ER E.L. EACH ACCIDENT E.L. DISEASE - EA EMPLOYEE $
If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT INSURER(S) AFFORDING COVERAGE NAIC #

COMMERCIAL GENERAL LIABILITY
Y / N
N / A
(Mandatory in NH)

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE

THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.

THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS

CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.

THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS

CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.

IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.

If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).

COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:

CERTIFICATE HOLDER CANCELLATION
ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved.

CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY)
$
$
$
$
$
The ACORD name and logo are registered marks of ACORD
1/20/2026
(914) 412-0556
10120
Association Of Volleyball Professionals, LLC
1688 Meridian Ave, Suite 700
Miami Beach, FL 33139
A 1,000,000
X X GCN0010752-261 1/16/2026 1/16/2027 1,000,000
0 1,000,000
3,000,000
1,000,000
A 1,000,000
X X GCN0010752-261 1/16/2026 1/16/2027
A 4,000,000
X X GCN0010753-261 1/16/2026 1/16/2027 4,000,000
Participant Accident - Amateur
EVEREST REINSURANCE COMPANY, Policy # AHP0000008-251
January 1, 2026 -January 1, 2027
Limit: $5,000
Participant Accident - Pro
EVEREST REINSURANCE COMPANY, Policy # AHP0000008-251
SEE ATTACHED ACORD 101
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
ASSOOFV-01 LDEGENNARO
Acrisure Insurance Partners Services of NY, LLC
90 S. Ridge Street
Rye Brook, NY 10573
Rachel Bianco
[email protected]
Everest National Insurance Company
X
X
X X
X
X
X
Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

FORM NUMBER:

EFFECTIVE DATE:

The ACORD name and logo are registered marks of ACORD

ADDITIONAL REMARKS

ADDITIONAL REMARKS SCHEDULE
FORM TITLE:

Page of

THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, ACORD 101 (2008/01)
AGENCY CUSTOMER ID:

LOC #:

AGENCY NAMED INSURED

POLICY NUMBER

CARRIER NAIC CODE
© 2008 ACORD CORPORATION. All rights reserved.

Acrisure Insurance Partners Services of NY, LLC
ASSOOFV-01
SEE PAGE 1
1 SEE PAGE 1
ACORD 25 Certificate of Liability Insurance
1 SEE P 1
Association Of Volleyball Professionals, LLC
1688 Meridian Ave, Suite 700
Miami Beach, FL 33139
Providence
SEE PAGE 1

LDEGENNARO
1 Description of Operations/Locations/Vehicles:

January 1, 2026 -January 1, 2027
Limit: $5,000
Event Name: AVP Juniors National Championships
Event Promoter/Organizer: AVP Beach Volleyball Tournament Event Date: July 21-27, 2026
Event Location: Hermosa Beach Pier, Hermosa Beach, CA 90254 The City of Hermosa Beach, its officers, agents, volunteers, and employees are included as additional insured with respects to the General Liability when required by written contract. Primary and non-contributory basis applies with respects to the General Liability, Auto Liability and Umbrella Liability when required by a written contract. Waiver of subrogation applies with respects to the General Liability, Auto Liability and Umbrella Liability when required by a written contract.

Docusign Envelope ID: 9828AED7-6484-4C08-A7E2-5A3FDA5AF90B

TENTATIVE
2027 SPECIAL EVENTS

CALENDAR
City of Hermosa Beach
Parks and Recreation Department
710 Pier Avenue, Hermosa Beach, CA 90254
(310) 318-0280
[email protected]

Sun Mon Tue Wed Thu Fri Sat
1 2 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
3 4 5 6 7 8 9
10 IBVL Tournament Series
North Volleyball Courts
11 12 13 14 15 16
17 18 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
19 20 21 22 23
IBVL Tournament Series
North Volleyball Courts
Sidewalk Sale
Hermosa Avenue,
Pier Avenue & Pier Plaza
Impact Level II

TENTATIVE
24 Sidewalk Sale
Hermosa Avenue &
Pier Avenue
Impact Level II

TENTATIVE
IBVL Tournament Series
North Volleyball Courts
25 26 27 28 29 30
31 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
January 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5Winter Challenge
North Volleyball Courts
(Setup)
6 Winter Challenge
North Volleyball Courts
7 IBVL Tournament Series
North Volleyball Courts
8 9 10 11 12 13 SoCal
Beach Foundation
North Volleyball Courts

TENTATIVE
St. Patrick’s Day Parade
Valley Drive, Pier Avenue,
Hermosa Avenue,
Schumacher Plaza, & Pier
Plaza
Impact Level III

TENTATIVE
14 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
15 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
16 17 18 19 20
21 22 23 24 25 26 27 HBLL Opening Day
Clark Field
Impact Level II
28 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
February 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 Sandy Sauté
North of Pier
7 IBVL Tournament Series
North Volleyball Courts
8 9 10 11 12 13 St. Patrick’s Day Parade
Valley Drive, Pier Avenue,
Hermosa Avenue,
Schumacher Plaza, & Pier Plaza
Impact Level III

TENTATIVE
AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
14 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
15 16 17 18 19 20 SoCal
Beach Foundation
North Volleyball Courts

TENTATIVE
Spring Egg Hunt
Valley Park
Impact Level I

TENTATIVE
21 CBVA
North Volleyball Courts
22 23 24 25 26 27 Beach Tennis Tournament
Beach Tennis Courts
28 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
Easter Sunrise Mass
South of Pier
29 30 31
March 2027
Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
4 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
5 6 7 8 9 10
CBVA
North Volleyball Courts
11 12 13 14 15 16 17
Sidewalk Sale
Hermosa Avenue,
Pier Avenue & Pier Plaza
Impact Level II

TENTATIVE
18 Sidewalk Sale
Hermosa Avenue,
Pier Avenue & Pier Plaza
Impact Level II

TENTATIVE
IBVL Tournament Series
North Volleyball Courts
19 20 21 22 23
Surfers Walk of Fame
Kick-off Event
Community Theatre
Impact Level II
24 Surfers Walk of Fame
Impact Level III
Spyder Surf Fest
Pier Plaza
Impact Level III

PENDING

TENTATIVE
25 Spyder Surf Fest
Pier Plaza
Impact Level III

TENTATIVE
Tower 12 South Bay
Surf Series
South of the Pier
26 27 28 29 30
April 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 Classic Car Show
Schumacher Plaza & Pier Plaza
Impact Level II

TENTATIVE
Pets in the Park
Valley Park
Impact Level II

TENTATIVE
2 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
3 4 5 6 7 8 CBVA
North Volleyball Courts
HBLL Night at the Ballpark
Clark Field
9 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
10 11 12 13 14 15 State of the Art
Cypress Avenue & 6th St.
16 17 18 19 20 21 22
You Are Enough 5k
Schumacher Plaza & Strand North of
Pier
23 24 25 26 27 Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot A
(Setup)
Impact Level III

TENTATIVE
28 Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot A
(Setup)
Impact Level III

TENTATIVE
29 CBVA
North Volleyball Courts
Fiesta Hermosa
Pier Avenue, Hermosa Avenue, Pier
Plaza, Schumacher Plaza, Lot A
Impact Level III

TENTATIVE
30 CBVA
North Volleyball Courts
Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot A
Impact Level III

TENTATIVE
31 CBVA
North Volleyball Courts
Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot A
Impact Level III

TENTATIVE
May 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot A
(Teardown)
Impact Level III

TENTATIVE
2 3 4 5 SoCal
Beach Foundation
North Volleyball Courts

TENTATIVE
6 7 8 9 10 11 Fine Arts Festival
Community Center
Lawn
(Load-in)
Impact Level III

TENTATIVE
12 Fine Arts Festival
Community Center Lawn
Impact Level III

TENTATIVE
Out of System 4 Eyes Tournament
North Volleyball Courts
13 Fine Arts Festival
Community Center Lawn
Impact Level III

TENTATIVE
14 15 Beach Collegiate National
Team Training Block
North Volleyball Courts
16 Beach Collegiate National Team Training Block
North Volleyball Courts
17 Beach Collegiate National
Team Training Block
North Volleyball Courts
18 Beach Collegiate
National Team Training
Block
North Volleyball Courts
19 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
South Bay Paddle
South of Pier
20 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
21 World Championship
Trials
North Volleyball Courts
22 World Championship Trials
North Volleyball Courts
23 World Championship
Trials
North Volleyball Courts
24 World Championship Trials
North Volleyball Courts
25 26
Smackfest Co-ed 4’s
Volleyball Tournament
North Volleyball Courts
Beach Tennis Courts
27 Beach Tennis Tournament
Beach Tennis Courts
28 29 30
June 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5 6 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
7 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
Shakespeare by the Sea
Valley Park
Impact Level I

TENTATIVE
8 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
Shakespeare by the Sea
Valley Park
Impact Level I

TENTATIVE
9 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
10 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
11 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
12 JVA/BVCA
National Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
AAU
Hermosa Beach
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
13 AAU
Hermosa Beach
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
14 AAU
Hermosa Beach
Championships and Pro

TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
15 AAU
Hermosa Beach
Championships , Pro, and
Concert TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
16 AAU
Hermosa Beach
Championships, Pro, and
Concert TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
17 AAU
Hermosa Beach
Championships, Pro, and Concert

TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
18 AAU
Hermosa Beach
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
19 AAU
Hermosa Beach
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level II
AVP Junior National
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
20 AVP Junior National
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
21 AVP Junior National
Championships and Pro
League TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
22 AVP Junior National
Championships and Pro
League TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
23 AVP Junior National
Championships and Pro
League TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
24 AVP Junior National
Championships and Pro League

TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
25 AVP Junior National
Championships and Pro
League TENTATIVE
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
26 AVP Junior National
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
27 AVP Junior National
Championships
North & South
Volleyball Courts &
Beach Tennis Courts
Impact Level III
28 International
Surf Festival
North & South of Pier &
North Volleyball Courts
(Setup)
Impact Level III

PENDING
29 International
Surf Festival
North & South of Pier &
North Volleyball Courts
(Setup)
Impact Level III

PENDING
30 International
Surf Festival
North & South of Pier &
North Volleyball Courts
Impact Level III

PENDING
31 International
Surf Festival
North & South of Pier &
North Volleyball Courts
Impact Level III

PENDING
July 2027
Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 International
Surf Festival
North & South of Pier &
North Volleyball Courts (CBVA)
Impact Level III

PENDING
2 International
Surf Festival
North & South of Pier
(Load-out)
Impact Level III

PENDING
3 4 5 6
Triathlon
Downtown
(Load-in)
Impact Level III

PENDING
7 Triathlon
Downtown
(Load-in)
Impact Level III

PENDING
CBVA
North Volleyball Courts
8 Triathlon
Downtown
Impact Level III

PENDING
CBVA
North Volleyball Courts
9 10 11 12 13 14 Sidewalk Sale
Hermosa Avenue,
Pier Avenue & Pier Plaza
Impact Level II

TENTATIVE
15 Sidewalk Sale
Hermosa Avenue,
Pier Avenue & Pier Plaza
Impact Level II

TENTATIVE
16 17 18 19 20 21 NOTHING WEEKEND
22 NOTHING WEEKEND 23 24 25 26 27 28 AAU High School Boys Beach Volleyball League Matches
North Volleyball Courts
Impact Level II
29 30 31
August 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 CBVA
North Volleyball Courts
(Set-up)
Fiesta Hermosa
Pier Avenue, Hermosa Avenue, Pier Plaza,
Schumacher Plaza, Lot A
(Setup)
Impact Level III

TENTATIVE
4 CBVA
North Volleyball Courts
Fiesta Hermosa
Pier Avenue, Hermosa Avenue, Pier
Plaza,
Schumacher Plaza, Lot A
Impact Level III

TENTATIVE
5 CBVA
North Volleyball Courts
Fiesta Hermosa
Pier Avenue, Hermosa Avenue, Pier
Plaza,
Schumacher Plaza, Lot A
(Setup)
Impact Level III

TENTATIVE
6 Fiesta Hermosa
Pier Avenue, Hermosa
Avenue, Pier Plaza,
Schumacher Plaza, Lot
A
Impact Level III

TENTATIVE
7 Hermosa Beach Open
North Volleyball Courts
(Set-up)
Impact Level III
8 Hermosa Beach
Open
North Volleyball
Courts
(Set-up)
Impact Level III
9 Hermosa Beach Open
North Volleyball Courts
Impact Level III
Hermosa Beach Concert
Series
South of Pier
(Event Infrastructure Only)
Impact Level III

TENTATIVE
10 Hermosa Beach Open
North Volleyball Courts
Impact Level III
Hermosa Beach Concert Series
South of Pier
(Event Infrastructure Only)
Impact Level III

TENTATIVE
11 Movies at the Beach
South of Pier
(Utilizing Hermosa Beach Concert
Series
Infrastructure)
Impact Level III

PENDING
Hermosa Beach Open
North Volleyball Courts
Impact Level III
12 Hermosa Beach Open
North Volleyball Courts
Impact Level III
Hermosa Beach Concert Series
South of Pier
Impact Level III

TENTATIVE
13 Hermosa Beach Concert Series
South of Pier
(Event Infrastructure
Only)
Impact Level III

TENTATIVE
14 Hermosa Beach Concert
Series
South of Pier
(Event Infrastructure
Only)
Impact Level III

TENTATIVE
15 Hermosa Beach
Concert Series
South of Pier
(Event Infrastructure
Only)
Impact Level III

TENTATIVE
16 Hermosa Beach Concert
Series
South of Pier
(Event Infrastructure Only)
Impact Level III

TENTATIVE
17 Hermosa Beach Concert Series
South of Pier
(Event Infrastructure Only)
Impact Level III

TENTATIVE
18 Movies at the Beach
South of Pier
(Utilizing Hermosa Beach Concert
Series
Infrastructure)
Impact Level III

PENDING
Coastal Cleanup Day
Schumacher Plaza,
North & South of Pier
Impact Level I
19 Hermosa Beach Concert Series
South of Pier
Impact Level III

TENTATIVE
AAU High School Boys
Beach Volleyball League Matches
North Volleyball Courts
Impact Level II
20 Hermosa Beach Concert Series
South of Pier
(Event Infrastructure
Only)
Impact Level III

TENTATIVE
21 22 23 24 25 SoCal
Beach Foundation
North Volleyball Courts

TENTATIVE
26 Hope Chapel Picnic
Valley Park
Impact Level II
Beach Tennis Tournament
Beach Tennis Courts
27 28 29 30
September 2027
Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 AAU High School Boys
Beach Volleyball League Matches
North Volleyball Courts
Impact Level II
Glow Ride for Cystic Fibrosis
Schumacher Plaza and the Strand
3 4 5 6 7 8 Community Movie Night
Community Center Theatre
Impact Level I
Walk to End Alzheimer’s
Pier Plaza and Strand North of Pier
(Set-up)

TENTATIVE
9 AAU High School Boys
Beach Volleyball League Matches
North Volleyball Courts
Impact Level II
Walk to End Alzheimer’s
Pier Plaza and Strand North of Pier

TENTATIVE
10 11 12 13 14 15 16
Pumpkins in the Park
Edith Rodaway
Impact Level II

TENTATIVE
17 18 19 20 21 22 23 Volley4Sound
North Volleyball Courts
24 Skechers Pier to Pier
Friendship Walk
Strand (North of Pier) &
Pier Plaza
Impact Level III

PENDING
Beach Tennis Tournament
Beach Tennis Courts
25 26 27 28 29 30
31 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
October 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
7 8 9 10 11 Veterans Day
Ceremony
Community Center
East Lawn
Impact Level II
12 13 SoCal
Beach Foundation
North Volleyball Courts

TENTATIVE
14 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
15 16 17 18 19 20 Hermosa for the Holidays
Pier Ave, Schumacher Plaza,
& Pier Plaza
Impact Level III

TENTATIVE
21 IBVL Tournament Series
North Volleyball Courts
Hermosa for the Holidays
Pier Ave, Schumacher Plaza,
& Pier Plaza
(Setup)
Impact Level III

TENTATIVE
22 Hermosa for the Holidays
Pier Ave, Schumacher Plaza,
& Pier Plaza
(Teardown)
Impact Level III

TENTATIVE
23 24 25 26 27 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
28 29 30
November 2027 Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 Sand Snowman
Contest
North of Pier
Impact Level I
AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
5 6 7 8 9 10 Community Movie Night
Community Center Theatre
Impact Level I
11 California Great Santa
Stroll
Strand North of Pier & Pier
Plaza
Impact Level III

TENTATIVE
12 IBVL Tournament Series
North Volleyball Courts
13 14 15 16 17 18 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
19 IBVL Tournament Series
North Volleyball Courts
20 21 22 23 24 25
26 AAU Southern Pacific
Grand Prix Series
North Volleyball Courts
Impact Level II
Community Chanukah
Celebration*
Pier Plaza &
Greenwood Park
Impact Level II

TENTATIVE
27 28 29 30 31
December 2027
Impact Level I
Impact Level II
Impact Level III
Long-term Agreement
City Hosted
City Contracted Event

Off-Season Monthly Events
(Labor Day – Saturday prior to Memorial Day) # of Special Event Days # of Days Available(out of 15) January 6 9
February 8 7
March 8 7
April 8 7
May (through May 28) 8 7
September (from September 7) 16 -1
October 7 8
November 8 7
December 6 9
Peak Season (Saturday prior to Memorial Day through Labor Day) # of Special Event Days Level I & II Event Days
(not on Level III Event Days)
& City Sponsored/Contracted
(not on Level III, II or I Event Days)
(Maximum of 25)
Level III Event Days
(Maximum of 50)
Total # of Event Days
(out of 70 total)
15 43 58
Peak Season Event Limits:

Events will be limited to the following number of events during the peak summer season (between the Saturday preceding Memorial Day and Labor Day):
o Maximum of 50 days used by Level III Events
o Maximum of 25 days used by Level I & II Events, & City Sponsored/Contracted Events (on days not used by Level III Events) City Sponsored or City Contracted Events, & Long-term Agreement Events are categorized by their Impact Level

Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885

FIRST AMENDMENT
TO

LONG-TERM AGREEMENT

BETWEEN

THE CITY OF HERMOSA BEACH
AND

ASSOCIATION OF VOLLEYBALL PROFESSIONALS, LLC
TO

PROVIDE THE AVP JUNIOR NATIONAL CHAMPIONSHIPS
This First Amendment to the Long-Term Agreement is made and entered into as of October 13, 2026 (“Effective Date”), by and between the City of Hermosa Beach (a municipal corporation organized and operating under the laws of the State of California with its principal place of business at 1315 Valley Drive, Hermosa Beach, California 90254) (“City”) and Association of Volleyball Professionals, LLC (a limited liability company organized under Delaware law with its principal place of business at 1688 Meridian Ave, Suite 700, Miami Beach, Florida 33139) (“Event Producer”). City and Event Producer are hereinafter sometimes referred to individually as “Party” and collectively as the “Parties”.

RECITALS
A. The Parties entered an agreement dated January 13, 2026 (“Agreement”), for Event Producer to provide the Junior National Championships (“Events”); and B. The Parties desire to amend the Agreement to expand programming for the Event Producer’s Junior National Championships in 2027 to include a professional adult volleyball league component.

NOW, THEREFORE, the Parties mutually agree as follows:

AGREEMENT

1. Incorporation of Recitals. The recitals listed above are true and correct, and are hereby incorporated herein by this reference.

2. Amendment. Section 2.a of the Agreement is hereby amended to provide the Event Producer’s Junior National Championships which will include youth volleyball

BBK (2026) Page 2 of 3 FIRST AMENDMENT
tournaments and a professional adult volleyball league component (including generaladmission bleachers and ticketed very important person areas).

3. Continuing Effect of Agreement. Except as amended by this First Amendment, all provisions of the Agreement shall remain in full force and effect; and shall govern the actions of the Parties under this First Amendment. Whenever the term “Agreement” appears in the original Agreement from and after the date of this First Amendment, it shall mean the Agreement as amended by this First Amendment.

4. Electronic Transmission. A manually signed copy of this First Amendment which is transmitted by facsimile, electronic mail, or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original executed copy of this First Amendment for all purposes. This First Amendment may be signed using an electronic signature.

5. Counterparts. This First Amendment may be signed in counterparts, each of which shall constitute an original.

IN WITNESS WHEREOF, the Parties hereto have executed this Amendment on the Effective Date.

BBK (2026) Page 3 of 3 FIRST AMENDMENT

CITY OF HERMOSA BEACH
APPROVED BY:

Steve Napolitano
City Manager
ATTESTED BY:

Martha Alvarez
City Clerk
APPROVED AS TO FORM:

Jason Baltimore
Interim City Attorney

ASSOCIATION OF VOLLEYBALL

PROFESSIONALS, LLC

Jeff Conover
Head of Junior Programs

Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885

FIRST AMENDMENT
TO

LONG-TERM AGREEMENT

BETWEEN

THE CITY OF HERMOSA BEACH
AND

AMATEUR ATHLETIC UNION
TO

PROVIDE THE AAU HERMOSA BEACH CHAMPIONSHIPS
This First Amendment to the Long-Term Agreement is made and entered into as of October 13, 2026 (“Effective Date”), by and between the City of Hermosa Beach (a municipal corporation organized and operating under the laws of the State of California with its principal place of business at 1315 Valley Drive, Hermosa Beach, California 90254) (“City”) and Amateur Athletic Union (an amateur sports club/league with its principal place of business at 2001 Pacific Coast Highway, Apartment 108, Hermosa Beach, California 90254) (“Event Producer”). City and Event Producer are hereinafter sometimes referred to individually as “Party” and collectively as the “Parties”.

RECITALS
A. The Parties entered an agreement dated January 13, 2026 (“Agreement”), for Event Producer to provide the City’s Championships, High School Boys Beach Volleyball League Matches, and Southern Grand Prix Series (“Events”); and
B. The Parties desire to amend the Agreement to expand programming for the Event Producer’s Championships in 2027 to include a professional adult volleyball tournament and concerts during the existing July 13 through July 19, 2027, event period.

NOW, THEREFORE, the Parties mutually agree as follows:

AGREEMENT

1. Incorporation of Recitals. The recitals listed above are true and correct, and are hereby incorporated herein by this reference.

2. Amendment. Section 2.a of the Agreement is hereby amended to provide that the Event Producer’s Championships will include a youth volleyball

BBK (2026) Page 2 of 3 FIRST AMENDMENT
tournament, a professional adult volleyball tournament, and concerts from July 13 through July 19, 2027.

3. Continuing Effect of Agreement. Except as amended by this First Amendment, all provisions of the Agreement shall remain in full force and effect; and shall govern the actions of the Parties under this First Amendment. Whenever the term “Agreement” appears in the original Agreement from and after the date of this First Amendment, it shall mean the Agreement as amended by this First Amendment.

4. Electronic Transmission. A manually signed copy of this First Amendment which is transmitted by facsimile, electronic mail, or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original executed copy of this First Amendment for all purposes. This First Amendment may be signed using an electronic signature.

5. Counterparts. This First Amendment may be signed in counterparts, each of which shall constitute an original.

IN WITNESS WHEREOF, the Parties hereto have executed this Amendment on the Effective Date.

CITY OF HERMOSA BEACH
APPROVED BY:

Steve Napolitano
City Manager
ATTESTED BY:

Martha Alvarez
City Clerk
APPROVED AS TO FORM:

Jason Baltimore
Interim City Attorney

AMATEUR ATHLETIC UNION

Denny Lennon
AAU Beach Volleyball Director

CONSIDERATION OF

AMENDMENTS TO LONG-TERM

AGREEMENTS WITH AAU AND

AVP TO EXPAND EVENT

PROGRAMMING

PURPOSE OF ITEM
• Consider proposed amendments to AAU and AVP
long-term agreements
• Review expanded programming requests for 2027
events
• Provide CEQA determination
• If approved, authorize City Manager to execute
and City Clerk to attest to each amendment,
subject to City Attorney approval

AAU AMENDMENT REQUEST
• Maintain youth tournaments
o July 12, 13, 18, and 19
• Add professional adult volleyball tournament
o July 14, 15, 16, and 17
• Add concerts following tournament dates:
o July 15, 16, and 17

AVP AMENDMENT REQUEST
• Maintain AVP Junior National Championships
o July 20-25
• Add professional adult volleyball league
component
o July 24-25
• Includes bleachers (GA) and VIP ticketed areas

EVENT DATES SUMMARY (2027)
• AAU Approved: July 12–19
• AAU Request: July 12–19 + expanded
programming
• AVP Approved: July 19–27
• AVP Request: Same dates + adult league
programming
*July 19 is an approved shared transition day between
the organizations

FISCAL IMPACT
• 2026 indirect revenue:
• AAU: $4,736.25
• AVP: $3,310
• 2027 revenue dependent on expanded
programming, locations, attendance
• Each organization covers all direct City costs

OPTIONS FOR COUNCIL CONSIDERATION

1. Approve AAU and AVP amendments

2. Approve with modifications

3. Disapprove both amendments

City of Hermosa Beach | Page 1 of 3
Meeting Date: October 13, 2026
Staff Report No. 26-PR-074
Honorable Mayor and Members of the Hermosa Beach City Council

CONSIDERATION OF A MAXIMUM AMOUNT OF FEE WAIVER GRANTS FOR SPECIAL EVENTS HELD IN 2027
(Recreation Coordinator I Austin Deweese and Recreation Coordinator II Kalyn Kaemerle)
Recommended Action:

Staff recommends City Council:

1. Consider designating a maximum of $5,000 in Fee Waiver Grant Program funding for special events to be held in 2027; or

2. Consider eliminating the Fee Waiver Grant Program.

Executive Summary:

Per the City’s Special Events Policy Guide, available on the City’s website, City Council shall annually designate the maximum amount of fee waiver grant funding available for special events. Staff recommends that City Council consider designating a maximum of $5,000 in fee waiver grant funding for special events to be held in 2027 or eliminating the Fee Waiver Grant Program in its entirety.

Background:

The Parks and Recreation Department (department) oversees special events on public property. The Special Events Policy Guide serves as a comprehensive document for event producers, providing information on the review and approval process, applicable fees, policies, and Hermosa Beach Municipal Code chapters and sections pertaining to special events.

The Fee Waiver Grant Program allows event producers who meet the eligibility requirements to apply for a fee waiver of up to $2,500 per event or a 50 percent reduction of indirect costs, whichever is less. Fee waiver grants are not applied to direct costs. A listing of direct costs can be found on page 7 of the Special Events Policy Guide. All costs not designated as direct costs are considered indirect costs.

Once City Council designates the annual fee waiver grant funding available, fee waiver grants are awarded at the discretion of the Parks and Recreation Advisory Commission.

Attachment 1 includes a table of the fee waiver grants issued since the implementation of the program in 2021 through 2026.

An alternate way for City Council to provide fee waivers is through the Long-term Agreement (LTA) Program through the Special Events Policy. LTAs allow event dates to be solidified for up to three years and provide an opportunity for event fees (direct or

City of Hermosa Beach | Page 2 of 3
indirect costs) to be waived as part of the negotiation process between the City and the event producer. Attachment 2 includes a table of the LTAs in place through the 2026 calendar year and the fees waived for each event in 2026. Additionally, Attachment 2 includes a table of the fees waived in 2026 for events produced by the Chamber of Commerce and Visitors Bureau (Chamber) pursuant to the agreement between the City of Hermosa Beach and the Chamber to provide the St. Patrick’s Day Parade, Memorial Day and Labor Day Fiesta Hermosas, Hermosa for the Holidays, and Sidewalk Sale events.

The amount of fee waivers provided in 2026 at the time of this report totals approximately $462,475.50 consisting of $3,139 in Fee Waiver Grant Program funds, $140,005 through LTAs, and $319,331.50 through the Chamber’s events agreement.

Discussion:

Qualified organizations can apply for and receive fee waivers up $2,500 per event, with a total maximum fee waiver up to $5,000 per organization, per year, or 50% of eligible indirect City event fees, whichever is less. Fee Waiver Grants may only be applied toward indirect costs charged by the City.

Upon review of the fee waiver grants issued in previous years and consideration of the fees waived through LTAs in 2026, staff recommends that City Council continue to designate a maximum of $5,000 in fee waiver grants per organization, per year, for special events to be held in 2027.

The recommended maximum amount of $2,500 per event is consistent with the amount designated for special events held in 2026 and is expected to provide sufficient funding to accommodate applications from returning events that have received grants in recent years and are not currently approved through an LTA. In addition, this amount would allow for consideration of applications from returning events that have not previously applied for a fee waiver grant.

Alternatively, City Council could consider eliminating the Fee Waiver Grant Program in its entirety given the amount of event fees currently being waived through the LTA Program and other City agreements.

Options for Council Consideration:

1. Approve the designation of $5,000 in fee waiver grants to the special events held in 2027; or

2. Eliminate the Fee Waiver Grant Program; or

3. Provide alternative direction to staff.

Fiscal Impact:

The maximum fiscal impact of designating fee waiver grant funding for 2027 is $5,000.

The cumulative fiscal impact will depend on the number and amount of fee waiver grants awarded by the Commission.

Attachments:

City of Hermosa Beach | Page 3 of 3

1. Fee Waiver Grants Issued since April 2021

2. Fee Waivers provided through LTAs and Chamber Events Agreement in 2026 Respectfully Submitted by: Austin DeWeese, Recreation Coordinator I and Kalyn Kaemerle, Recreation Coordinator II
Reviewed by: Brian Sousa, Parks and Recreation Manager
Concur: Lisa Nichols, Parks and Recreation Director
Noted for Fiscal Impact: Henry Chao, Finance Manager
Concur: Brandon Walker, Administrative Services Director Approved: Steve Napolitano, City Manager

Awarded Fee Waiver Grants from April 2021 through 2026
April – December 2021
Organization Event Fee Waiver Grant
Amount
The Alzheimer’s Association Walk to End Alzheimer’s $2,500 Mychal’s Learning Place California Great Santa Stroll $2,500 The Skechers Foundation Skechers Pier to Pier
Friendship Walk
$1,976.50
Total Fee Waiver Grants: $6,976.50
2022
Organization Event Fee Waiver Grant
Amount
Mychal’s Learning Place California Great Santa Stroll $2,500 Claire’s Place Foundation,
Inc.

Glow Ride for
Cystic Fibrosis
$927.50
Hermosa View Vista Valley
Parent Teacher Organization
(HVPTO)
Dolphin Dash $1,740
Indivisible Arts State of the Art $300
Our Lady of Guadalupe
Church
Easter Sunrise Mass $1,740
USAV U19 World Championship
Trials and World University
Championship Trials
$170
Skechers Foundation Skechers Pier to Pier
Friendship Walk
$2,500
Total Fee Waiver Grants: $9,877.50
2023
Organization Event Fee Waiver Grant
Amount
Hermosa View Vista Valley
Parent Teacher Organization
(HVPTO)
Dolphin Dash $1,609
Mychal’s Learning Place California Great Santa Stroll $2,500 Our Lady of Guadalupe
Church
Easter Sunrise Mass $1,470
Total Fee Waiver Grants: $5,579

2024
Organization Event Fee Waiver Grant
Amount
Indivisible Arts State of the Art $667.50
Giving Purpose Organization You Are Enough 5K $1,840
Our Lady of Guadalupe
Church
Easter Sunrise Mass $1,584.50
Claire’s Place Foundation Glow Ride for Cystic Fibrosis $367.50 Total Fee Waiver Grants: $4,459.50
2025
Organization Event
Fee Waiver Grant
Amount Approved
Fee Waiver
Grant Amount
Waived
SoCal Beach Foundation SoCal Beach
Foundation
$288 $288
Hope Chapel Hope Chapel
Picnic
$1,681 $1,681
Total Fee
Waiver Grants:
$1,969 $1,969
2026
Organization Event
Fee Waiver Grant
Amount Approved
Fee Waiver
Grant Amount
Waived
SoCal Beach Foundation SoCal Beach
Foundation
$1,399 $1,399
Our Lady of Guadalupe
Church
Easter Sunrise
Mass
$1,740 $1,740
Total Fee
Waiver Grants:
$3,139 $3,139

Fees Waived in 2026 through
Long-Term Agreements and Chamber Events Agreement
Long-Term Agreements
Organization Event Fees Waived in 2026
Amateur Athletic Union
(AAU)
AAU Hermosa Beach
Championships,
Southern Pacific
Grand Prix Series,
High School Boys
Beach Volleyball
League Matches
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: No Fee Waiver
Association of Volleyball
Professionals (AVP)
AVP Junior National
Championships
Direct Costs: $1,094 (Annual Application Fee)
Indirect Costs: No Fee Waiver
Mychal’s Learning Place California Great Santa
Stroll*
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: $9,076 (Nonprofit Pier Plaza
Use Fee)
Great Autos of Yesteryear Classic Car Show Direct Costs: $729 (Annual Application Fee) Indirect Costs: $14,574 (Pier Plaza Use Fee)
The Jewish Community
Center
Chanukah Community
Celebration*
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: $10,396 (Nonprofit Pier Plaza
Use Fee and Event Setup/Teardown Fee)
Fine Arts Group of
Hermosa Beach
Fine Arts Festival Direct Costs: $729 (Annual Application Fee) Indirect Costs: $1,374 (Setup/Teardown Fee
and Daily Event Fee)
Day at the Beach Events Hermosa Beach Open Direct Costs: $1,094 (Annual Application Fee) Indirect Costs: $40,930 (Event
Setup/Teardown, Event Vendor, and Daily
Location Fee + Film Permit Daily Location Fee)
International Surf Festival Direct Costs: $729 (Annual Application Fee) Indirect Costs: $12,480 (Daily Location Fee,
75% of Parking Fees, Setup/Teardown Fees,
Junior Volleyball
Association (JVA)/Beach
Volleyball Clubs of America
(BVCA)
JVA/BVCA National
Championships
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: No Fee Waiver
Friends of the Parks Pets in the Park Direct Costs: $729 (Annual Application Fee) Indirect Costs: $250 (Daily Location Fee)
Friends of the Parks Pumpkins in the Park Direct Costs: $729 Indirect Costs: $250 (Daily Location Fee)
Friends of the Parks Movies at the Beach Direct Costs: $729 (Annual Application Fee) Indirect Costs: $6,960 (Daily Location Fee)
Shakespeare by the Sea Shakespeare by the
Sea
Direct Costs: $943 (Annual Application Fee &
Amplified Sound Permit)
Indirect Costs: $500 (Daily Location Fee)

Fees Waived in 2026 through
Long-Term Agreements and Chamber Events Agreement
* Fees based on 2025 event costs with the inclusion of updated Special Event Policy Guide Fees.

The 2026 event has not taken place at the time of this report.

Chamber Events Agreement
(City served as leading Sponsor)
*Fees based on 2025 event costs with the inclusion of updated Special Event Policy Guide Fees. The 2026 event has not taken place at the time of this report.

Skechers Foundation Skechers Pier to Pier
Friendship Walk
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: No Fee Waiver
Spyder Surf Shops Spyder Surf Fest Direct Costs: $1,094 (Annual Application Fee) Indirect Costs: $14,574 (Pier Plaza Use Fee)
Indivisible Arts State of the Art Direct Costs: $729 (Annual Application Fee) Indirect Costs: No Fee Waiver
MESP Inc. Triathlon Direct Costs: $1,094 (Annual Application Fee) Indirect Costs: $14,574 (Pier Plaza Use Fee)
Total Fees Waived: Direct Costs: $14,067
Indirect Costs: $125,938
Total Fees Waived: $140,005
Event Fees Waived in 2026
January, April, and August
Sidewalk Sales
Direct Costs: $729 (Annual Application Fee)
Indirect Costs: $54,456 (Nonprofit Pier Plaza Use Fee)
St. Patrick’s Day Parade Direct Costs: $3,748 (Annual Application Fee, Parking Meters, and Amplified Sound Permit)
Indirect Costs: $21,536 (Daily Location Fee and Pier Plaza Use Fee) Memorial Day
Fiesta Hermosa
Direct Costs: $25,892 (Annual Application Fee & 50% Parking Discount) Indirect Costs: $86,484 (Set-up/Teardown fee, Daily Location Fee, Pier Plaza Use Fee)
Labor Day Fiesta
Hermosa
Direct Costs: $20,820.50 (Annual Application Fee & 50% Parking Discount) Indirect Costs: $69,660 (Nonprofit Pier Plaza Use Fee, Set-up/Teardown and Daily Location Fee)
Hermosa for the Holidays* Direct Costs: $2,231(Annual Application Fee & 50% Parking Discount) Indirect Costs: $33,775 (Daily Location Fee and Pier Plaza Use Fee) Total Fees Waived: Total Direct Costs: $53,420.50
Total Indirect Costs: $265,911
Total Fees Waived: $319,331.50

CONSIDERATION OF THE

FEE WAIVER GRANT PROGRAM

FOR SPECIAL EVENTS HELD IN
2027

Recommended Action
Staff recommends City Council:

1. Consider designating a maximum of $5,000 in Fee
Waiver Grant Program funding for special events to
be held in 2027; or

2. Consider eliminating the Fee Waiver Grant Program.

Summary
Per the City’s Special Events Policy Guide, City Council shall annually designate the maximum amount of fee waiver grant funding available for special events.

The Fee Waiver Grant Program allows event producers who meet the eligibility requirements to apply for a fee waiver of up to $2,500 per event or a 50% reduction of indirect costs (only), whichever is less.

Grants are awarded at the discretion of the Parks and
Recreation Advisory Commission.

Background
Attachment 1 includes a table of the fee waiver grants issued since the implementation of the program in 2021 through 2026 Attachment 2 includes a table of the LTAs in place through the 2026 calendar year, and the fees waived for each event in 2026.

Recommendation
Staff recommends that City Council consider
continuing the program and grant allotment or
eliminating the Fee Waiver Grant Program in its entirety as the Long-Term Agreement program is also
designated as a fee waiver option for special events.

City of Hermosa Beach | Page 1 of 3
Meeting Date: October 13, 2026
Staff Report No. 26-CMO-054
Honorable Mayor and Members of the Hermosa Beach City Council

CONSIDERATION OF A COMPLIMENTARY HOLIDAY PARKING PROGRAM (Senior Management Analyst Ken Bales)
Recommended Action:

Staff recommends City Council discuss and provide direction on a complimentary holiday parking program at citywide commercial zone silver-post meters.

Executive Summary:

The City has offered a complimentary holiday parking program since 2013 in various forms, including 2-, 3-, and 4-week programs. In recent years, City Council extended the program to align with Manhattan Beach and Redondo Beach by offering a 3-week program in 2017 and 2025 and a 4-week program from 2018–2024.

Background:

The last complimentary holiday parking program approved by Council was in October 2025 for a 3-week Holiday Season from December 3rd – December 25th. Between lost parking meter revenue and citation issuance reductions, the City's total opportunity cost during the 2025 complimentary holiday parking was estimated at approximately $200,000.

At the time this staff report was written, Redondo Beach was discussing a 1-week program during the week of Christmas, and Manhattan Beach had authorized a 4-week program from Thanksgiving through Christmas Day.

Past Council Actions
Meeting Date Description
October 22, 2019 City Council approved a 4-week holiday parking program for 2019.

October 27, 2020 City Council approved a 4-week holiday parking program for 2020 and 2021.

October 11, 2022 City Council approved a 4-week holiday parking program for 2022.

October 24, 2023 City Council approved a 4-week holiday parking program for 2023 and 2024.

City of Hermosa Beach | Page 2 of 3
Meeting Date Description
October 14, 2025 City Council approved a 3-week holiday parking program for 2025.

Analysis:

The City of Hermosa Beach has 388 silver-post meters (Attachment 1) primarily located on Hermosa Ave and Pier Ave.

Enforcement of silver-post meters runs from 10:00 a.m. to 2:00 a.m., seven days a week.

The silver-post meters also have a two- or three-hour time limit to allow vehicles to turn over. A holiday parking program would not affect the two- or three-hour time limit, as complimentary parking would be offered in accordance with existing posted meter time limits. Vehicles exceeding the posted times, or found in violation of other regulations, would be cited as normal. If approved, we would place red meter covers over all silverpost meters for the duration of the complimentary holiday parking program.

Since January 2024, monthly parking transactions have stayed relatively flat at approximately 60,000 transactions per month. Transaction volume fluctuates heavily only during the summer months (May–August) and in December, when the complimentary holiday parking program is in effect. This indicates demand for parking in the commercial silver-post meter zones is robust and consistent throughout the year:

The complimentary holiday parking program, when broken out weekly, has an opportunity cost of $52,967 in estimated lost parking meter revenue and $13,828 in estimated lost citation revenue, for a weekly total of $66,795.

Fiscal Impact:

If the City Council wants to continue a 3-week complimentary holiday parking program, the 2026 program would begin on December 3
rd and extend through December 25th
unless directed otherwise. The estimated fiscal impact in total lost meter revenue during the 30-day period is $158,900 (Attachment 2). The estimated fiscal impact in lost citation revenue during the 3-week period is $41,500 (Attachment 3). The total estimated revenue loss for the 2026 complimentary holiday parking program is $200,400.

City of Hermosa Beach | Page 3 of 3
Attachments:

1. Hermosa Beach – Silver Meter Locations

2. 2026 Holiday Parking Metered Revenue Analysis

3. 2026 Holiday Parking Citation Analysis
Respectfully Submitted by: Ken Bales, Senior Management Analyst Concur: Mick Gaglia, Police Lieutenant
Noted for Fiscal Impact: Brandon Walker, Administrative Services Director Legal Review: Jason Baltimore, Interim City Attorney
Approved: Steve Napolitano, City Manager

A
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more
Ave
Pa
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i
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i
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C
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s
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H
w
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Prospect Ave
Monterey
Blvd
1st St
27th St
8th St
Hermosa
Ave
Longfellow Ave
Aviation Blvd
2nd St
Ardmore
Ave
Hermosa
Ave
2nd St
Manhattan
Ave
Gould Ave
Longfellow Ave
Valley
Dr
Artesia Blvd
Silver Parking Meter Locations
¯
Pier Ave

Power BI Desktop Holiday Parking Analysis
Silver Meters
1/1/2024  1/31/2026 
Total Metered Parking Revenue
$0.0M
$0.1M
$0.2M
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
2024 2025 2026
$150K $139K
$162K $159K $158K
$185K $195K $192K
$162K $154K
$134K
$30K
$150K $138K
$156K $153K $165K $182K $197K $192K
$160K $160K
$183K
$59K
$241K
$150K $139K $162K $159K $158K $185K $195K $192K $162K $154K $134K $30K
$150K $138K $156K $153K $165K $182K $191K $175K $145K $145K $161K $50K
$203K
$37K
IPS Revenue ParkMobile Revenue
Total Metered Parking Transactions
0K
20K
40K
60K
80K
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
2024 2025 2026
58,747 53,981
63,194 61,177 60,799
69,534 71,274 71,482
63,527 62,774
55,727
12,650
62,329
56,190
63,046 61,866 65,496
70,996 74,653 72,159
60,702 60,912 57,570
16,224
65,748
59K 54K 63K 61K 61K 70K 71K 71K 64K 63K 56K
13K
62K 56K 63K 62K 65K 71K 73K 68K
57K 57K 52K
14K
58K
IPS Transactions ParkMobile Transactions
4-Week Holiday Parking Cost
$211,865.54
Weekly Holiday Parking Cost
$52,966.38

Power BI Desktop 1/1/2023  1/31/2026 
Citations Issued
0 500
1,000
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
2023 2024 2025 2026
721
772
709
863
732 715
452
258
386
764 774
481
139
752 776
724 682 688
875
778
702 673
792 808
276
1,161 1,124
1,188
909
1,009
1,112
853
641
505
874
706
249
769
Complimentary Holiday Parking - Expired Meter Citations Issued (Silver Meters) Total Time Expiration Citations Issued
26,671
Average 2024/2025 Citations (Nov/Jan)
989
Average 2025/2026 (Nov/Jan)
738
Total Time Expiration Citations Issued
26,671
2024/2025 Revenue Loss
$52,391
2025/2026 Revenue Loss
$55,313

CONSIDERATION OF A

COMPLIMENTARY HOLIDAY

PARKING PROGRAM
26-CMO-054

Overview
• Background
• Program Details
• Silver Meter Transaction Data
• Neighboring Beach Cities
• Sales Tax Impact
• Fiscal Impact
• Recommended Action

Background
Date Description
October 27, 2020 City Council approved a 4-week holiday parking program for 2020 and 2021.

October 11, 2022 City Council approved a 4-week holiday parking program for 2022.

October 24, 2023 City Council approved a 4-week holiday parking program in 2023 and 2024
October 14, 2025 City Council approved a 3-week holiday parking program for 2025.

Program Details
• Previous Complimentary Holiday Parking
Programs
o 388 silver post meters located primarily on Hermosa
Ave and Pier Ave from December 3rd – December
25th
o Silver post meters are either 2- or 3-hour parking zones o Enforcement of time limit parking still applies

Silver Post Meter Transaction Data
*Average Monthly Transaction Volume = 60,000

Neighboring Beach Cities
• City of Redondo Beach
o Expected to bring forward item to City Council for
one week of free parking during week of Christmas
• City of Manhattan Beach
o Offering four weeks free holiday parking from
November 25th – December 25th

Sales Tax Impact
• Difficult to Measure Impact: It is challenging to directly attribute increased sales tax revenues to a City-subsidized holiday parking program, given the many factors influencing consumer spending. • Lower Holiday Sales Tax Performance: Q4 sales tax revenues in Hermosa Beach's downtown commercial areas generally
underperform the stronger spring and summer quarters by approximately 10%–20%, based on 2024 and 2025 data.
• Cost-Benefit Consideration: While free holiday parking may benefit businesses and visitors, there is limited evidence demonstrating that the resulting economic activity offsets the City's subsidy costs.

Fiscal Impact
• 2026 Estimated Revenue Loss = $200,385
o Based on historical parking meter and parking citation data
o 3-Week Program from December 3rd – December 25th
o Estimated cost per week $66,795

Recommended Action
• Staff recommends City Council:
o Discuss and provide direction on a complimentary
holiday parking program at citywide commercial
zone silver-post meters.










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City of Hermosa Beach | Page 1 of 3
Meeting Date: October 13, 2026
Staff Report No. 26-CMO-052
Honorable Mayor and Members of the Hermosa Beach City Council PROPOSAL TO UPDATE COMMERCIAL METER TIME LIMITS FROM 2 HOURS TO 3 HOURS
(Senior Management Analyst Ken Bales)
Recommended Action:

Staff recommends City Council:

1. Receive presentation from staff;

2. Provide direction to staff on proposed updates to commercial meters citywide from 2-hour to 3-hour time limits after 6:00 p.m.; and

3. Provide direction to staff on proposed updates to meters that serve as Green Meters from 10:00 a.m. – 8:00 p.m. with 2-hour time limits to 3-hour time limits from 6:00 p.m. – 2:00 a.m.

Executive Summary:

At the August 25, 2026, Council meeting, Councilmember Jackson proposed a future agenda item to discuss updating all commercial meters (“Silver Meters”) from 2-hour to 3-hour time limits after 6:00 p.m. Mayor Pro Tem Keegan and Mayor Detoy seconded the motion to add this as a future agenda item.

Background:

There are currently 412 commercial short-term parking meters with varying business rules (Attachment 1), including:
 Silver Meters: Time limits between 2-3 hours.
o 3-hour meters: 182
o 2-hour meters: 201
 Green Meters: Time limit of 24 minutes, transition to 2-3 hours after 8:00 p.m. o 24-minute 10:00 a.m. – 8:00 p.m. /2-hour 8:00 p.m.- 2:00 a.m.: 15 o 24-minute 10:00 a.m. – 8:00 p.m. /3-hour 8:00 p.m.- 2:00 a.m.: 14 Analysis:

The City has a Coastal Development Permit (Attachment 2) that regulates the residential parking program and time-limit space allocations for short- and long-term parking. The short-term parking regulations within the Coastal Development Permit state that the City must maintain a certain number of spaces for short-term parking between 2-3 hours.

City of Hermosa Beach | Page 2 of 3
Converting 2-hour spaces to 3-hour spaces maximizes the time limits in these shortterm Silver Meter parking spaces, giving visitors, residents, and business patrons more time to enjoy Hermosa Beach, while continuing to meet the requirements of the City’s Coastal Development Permit.

Options for Council Consideration:

Option #1 – Citywide 3-hour Time Limits for Silver Meters after 6:00 p.m. & Green Meters after 6:00 p.m.
 Pro:
o Provides additional time for visitors, residents, and business patrons to spend time in Hermosa Beach after 6:00 p.m.
o Provides opportunity for additional revenue generation by allowing an extra hour of parking.
o Increase efficiency of parking meter asset management due to all Silver Meters having the same business rules.
 Con:
o May reduce parking space turnover due to longer time limit maximums.

Option #2 – Citywide 3-hour Time Limits for Silver Meters 10:00 a.m. – 2:00 a.m. & Green Meters after 6:00 p.m.
 Pro:
o Provides additional time for visitors, residents, and business patrons to spend time in Hermosa Beach all day.
o Provides opportunity for additional revenue generation by allowing an extra hour of parking.
o Increase efficiency of parking meter asset management due to all Silver Meters having the same business rules.
 Con:
o May reduce parking space turnover due to longer time limit maximums.

Option #3 – Make No Updates to Silver Meters & Green Meters  Pro:
o May provide greater parking space turnover due to shorter time limit maximums
 Con:
o Provides less time for visitors, residents, and business patrons to spend time in Hermosa Beach.
o Decreased efficiency of parking meter asset management due to all Silver Meters having different business rules.

Fiscal Impact:

Staff estimates additional revenue from expanding parking time limits from 2 hours to 3 hours. However, this depends on consumer behavior and how much additional time

City of Hermosa Beach | Page 3 of 3
meter users purchase. The cost to implement the changes to meters, produce signage overlays, and install the new signage is estimated at approximately 40 labor hours and $500 in direct material costs.

Attachments:

1. Parking Meter Time Limit Map

2. Residential Permit Parking Program CDP 5-84-236-A2
Respectfully Submitted by: Ken Bales, Senior Management Analyst Concur: Alex Hildebrand, GIS/IT Analyst
Concur: Mick Gaglia, Police Lieutenant
Noted for Fiscal Impact: Henry Chao, Finance Manager
Reviewed by: Brandon Walker, Administrative Services Director Legal Review: Jason Baltimore, Interim City Attorney
Approved: Steve Napolitano, City Manager

A
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more
Ave
Pa
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C
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a
s
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H
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Prospect Ave
Monterey
Blvd
1st St
27th St
8th St
Hermosa
Ave
Longfellow Ave
Aviation Blvd
2nd St
Ard
m
o
re
Ave
Hermosa
Ave
2nd St
Manhattan
Ave
Gould Ave
Longfellow Ave
Valley Dr
Artesia Blvd
¯
Short Term Metered Parking Time Limits
2 hrs
3 hrs
24 mins until 8 PM

, t
~<;TATE OF CALIFORNIA · THE RESOURCES AGENCY ARNOLD SCHWARZENEGGER, Governor d .CALIFORNIA COASTAL 'COMMISSION
South Coast Area Office
200 Oceangate, Suite 1000
Long Beach, CA 90802-430~
(562) 590-5071
Th24a
Filed: 5/3/2004
49th Day: 6/21/2004
. 180th Day: 9/30/2004
Staff: . PE-LB .

Staff Report: 7/22/2004
Hearing Date: 8/11-13/2004
Commission Action:

STAFF REPORT: MATERIAL AMENDMENT ,. ·~·. ., '.. ,. ·-- ·. r ~ ... :. .. _."" ___ : . , APPLICATION NUMBER: 5-84-236-A2 mmce1vmo
AUG O 4 ?.004
APPLICANT: City of Hermosa ~each COMMUNllY DEY. o·EPT.

AGENT: Sol Blumenfeld; Planning Director
PROJECT LOCATION: Pier Avenue, between Valley Drive and Monterey Boulevard; the area bounded by The Strand, Morningside Drive (north of Pier Avenue) and Loma Drive (south of Pier Avenue) to the east, and t~e City limits to the north and south, City of .Hermosa Bea~h. Los Angeles County. : . , _ ·
DESCRIPTION OF PROJEcr ORIGINALLY APPROVED (7/11/84): Implementation of preferential parking and remote beach park and ride system.1 · · · · ;:

DESCRIPTION OF PREVIOUS AMENDMENT 5-84-236-A1, (4/7/98): Amend preferential parking program to change the permit-restricted parking area hours from present hours (8 am to 5 pm) to extended hours (10 am to 10 pm); eliminate parking prohibition without a · permit from 2 am to 6 am; enforce parking restrictions for "yellow" (12-24 hour) and "silver.' (2 hour) meters from 10 am to -12 midnight; and install two-hour maximum parking meters along upper Pier Avenue which is currently subject to two hour parking limits.

PROPOSED AMENDMENT 5-84-236-A2: Ex and referential parkin district to restrict 13 . spaces on west side of Cypress Avenue between Pier Avenue an h Street to·residents · . and to add 15 spaces along Valley Drive.near Second StreetJo 12-hour public parking inventory; also, the request includes updating the parking district management (See Pages -5, 6 and 16).

SUMMARY OF STAFF RECOMMENDATION:

Staff recommends that the Commission determine that the proposed development, with the proposed amendment, subject to the conditions below, is consistent with the public access requirements of the Coastal Act. . The special conditions are designed to assure that most ·spaces previously proposed for free long-term remote public parking continue· to be available to the public, but allow the City to reduce the number of free remote spaces on weekdays other than summer holidays. Further, the 1,100 long-term metered begch parking spaces along Hermosa Avenue (and portions ofHerondo Avenue) must remain long-term (6 hour minimum) in order to continue to provide ·beach access parking. Finally 1 Th~se are the descriptions as they appeared on the front page of the staff report and on the coastal development permits. For a more detailed description, see Exhibits and pages 7-11 of th_is staff report.

5-84-236A2 (City of Hermosa Beach)

'> .. the staff recommends that the City update its signage system, advising the public both of the locations of the long-term spaces and of the availability .of day passes.

SUBSTANTIVE FILE DOCUMENTS:

1. 5-86-834 (City of Hermosa Beach; Strand bicycle rest area);

2. 5-92-177 (City of Hermosa Beach, Removal of Parking from Greenbelt);

3.~ 5-97-011. (City of Hermosa Beach, downtown parking structure); 4; __ · 5-82-251.(City of Hermosa Beach Limited Term Preferential Parking.) LOCAL APPROVALS RECEIVED:

Hermosa Beach City Council resolution to approved the inc9rporation of Cypress Avenue in the Preferential Parking District, June 25, 2002.

PROCEDURAL NOTE: The Commission's regulations provide for referral of permit amendment requests to the Commission if: . .
(1) The Executive Director determines that the proposed amendment is a material chang·e, ·
(2) Objection.is made to the Executive Director's determination of immateriality, (3) Or, the proposed amendment affects conditions required _in order to protect a coastal resource or coastal access.

In this proposed amendment to a conditionally approved permit, the proposed revision is a material change that affects conditions required fqr the purposes of protecting public coastal access. Therefore, the Executive Director has determined that the. change must be reported to the Commission and noticed to the public.

STAFF RECOMMENDATION:

MOTION: I move that the Commission approve amended Coastal Development Permit Nq. 5-84-236-A2 pursuant to the staff recommendation.

STAFF RECOMMENDATION OF APPROVAL:

1. Staff recommends a YES vote. Passage of this motion· will result in approval of the permit as conditioned and adoption of the following resolution and findings. The · motion passes only bi affirmative vote of a majority of the Commissioners p~esent.

5-84-236A2 (City of Hermosa Beach)

I. RESOLUTION TO APPROVE A PERMIT AMENDMENT:

The Commission hereby approves the coastal development permit amendment on the ground that the development as amended and subject to conditions, will be in conformity with the policies of Chapter 3 of the Co"astal Act and will not prejudice the ability of the · local government having jurisdict!on over the area to prepare a Local Coastal Program conforming to the provisions of Chapter 3. Approval of the permit amendment complies with the California Environmental Quality Act because either 1) feasible mitigation measures and/or alternatives have been incorporated to substantially lessen any _ · signific~nt adverse effects of the amended development on the environment,· or 2) there are no feasible mitigation measures or alternatives that would substantially lessen any significant adverse impacts of the amended developrnent on the environment.

II. STANDARD CONDITIONS

1. 2.

Notice of Receipt and Acknowledgment. The permit is not valid and development shall not commence until a copy of the permit, signed by the permittee or authorized . ·agent, acknowledging receipt of the permit and acceptance of the terms and conditions, is returned to the Commission office.

Expiration. If development has not commenced, the permit will expire two years from the date this permit is reported to the Commission. Development shall be. ·pursued in a diligent manner and completed in a reasonable period of time.

Application for extension of the permit must be made prior to the expiration date. ·

3. Interpretation. Any questions of intent or interpretation _of any condition will be resolved by the Executive Director or the Commission.

4. Assignment. The permit may be assigned -to any qualified person, provided assignee files with the Commission an·. affidavit accepting an terms and conditions of the permit.

5. Terms and Conditions Run with the Land. These terms and conditions shall be • perpetual, and it is the intention of the Commission and the permittee to bind all future owners and possessors of the subject property to the te~ms and conditions.

Ill. SPECIAL CONDITIONS . .

1. PROVISION OF LONG TERM PUBLIC PARKING.

A. Prior to issuance of the amended permit, the applicant shall agree in writing to the following: · ·

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5-84-236A2 (City of Hermosa Beach)
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1) The applicant shall provide no fewer than 1,100 metered parking spaces within two blocks of the beach (yellow meters), that allow parking for no less than six hours and that accept coins for up to six hours for each visit. . .
2) The applicant shall maintain no fewer than 440 short-term, 2-3 hour, public, metered, commercial spaces on streets and public lots. 3) · The applicant shall provide an. accessible supply of free, long-term, remote public parking spaces in the numbers and in the locations and on the days of the week indicated below.- The· parking spaces shall be identified with legible signs. A remote space is generally a public space that is located from five to eight blocks walking distance of the beach. Pursuant to this requirement:
(a) Weekends- Free Remote spaces. The applicant shall continue to provide no fewer than 396 free long-term (6-12 hour) remote public · parking spaces on weekends and holidays during the hours of enforcement of the preferential parking (1 O am to 10 pm), on City streets and in City owned lots located within eight blocks of the beach. Spaces shall be provided in the following numbers in follo~ing locations:
i. Clark Building lots2 · 51
ii.· Hermosa Greenbelt . 78
iii. City Hall front lot3 29
iv. City Hall self-storage 32
v . Community center 107 . .

VI. Ardmore .& Pier 34
vii. Kiwanis Club/valley park ~5
viii. Valley Drive West Side 15
ix. City Yard 15
• (b) Weekdays- Free Remote spaces: The applicant shall continue to provide no fewer than 320 free long- term (6-12 hour) remote public parking· spaces during weekdays, on City lots and on City streets located within eight blocks of the beach, during the hours of enforcement of the preferential parking program (10am to 10 pm.) . ·such spaces, with the concurrence of the Executive Director, may be reasonably restricted for street cleaning and for a Farmer's Market. Spaces shall be provided in the following numbers in following locations:
i.
ii.
iii.

Clark Building lots
Hermosa Greenbelt
Community Center
2 The Clark building lots are used for the Farmer's market on Fridays 3 These two City facilities are available on Fridays. · ·51
78 107

·5-84-236A2 (City of Hermosa Beach)

iv. Ardmore & Pier 34
v. · Kiwanis ClubNalley Park 35
vi. Valley Drive West Side 15
B. The permittee shall undertake development in accordance with the measures listed above. Any proposed changes to the final measures agreed upon shall be reported to the Executive Director. No changes to the approved remote long term parking measures shall occur without a Commission amendment to this coastal_ development permit unless the Executive Director determines that no amendment is required .

2. CHANGES IN PREFERENTIAL PARKING PROGRAM.
· The Commission has approved the preferential program as described in its permit 5-84-236 as amended. Any change, including, but not limited to, changes in the location of the remote parking spaces, the duration of the free parking, the amounts of fees for on-street parking or day passes, or any other feature of the program shall be reported to the Executive Director to determine whether an amendment to the permit is necessary. ·

3., UPDATED SIGNAGE/PUBLIC INFORMATION PROGRAM
PRIOR TO ISSUANCE OF THE AMENDED PERMIT, the applicant shall provide for the review and approval of the Executive Director an updated signage/public information program that explains the location of the free remote parking lots, the absence of time limits on holidays and summer weekends on the City lots, and the availability of the day-pass program. The program ·shall include a schedule of installation of the signs; such that new signs .shall be installed prior to the 2005 beach season.

Ill. FINDINGS AND DECLARATIONS:

The Commission hereby finds and declares:

A. PROJECT DESCRIPTION AND LOCATION
In this present amendment, the City proposes to add 13 public on-street parking spaces that are located on one side of a small residential street, Cypress Avenu~. to the restricted portion of an existing preferential parking program. This change would limit parking without a "resident" pass to one hour from 1 0 am to 1 0pm along this side of the street. As part of the proposal, the City will provide 15 new long-term public spaces along Valley Drive at the southern end of the City. These spaces would provide beach and recreation parking that is not available in the southern end of the City and wo"uld increase public

5-84-236A2 (City ·of Hermosa Beach)

access. The underlying preferential parking program was approved in 1984 and was intended to discourage parking in the downtown commercial lot by increasing its price, and to provide long-term parking in inland locations. The program also restricts non-resident parking on residential streets inland of the seaward-most arterial, Hermosa Avenue and west of Loma and .Morningside Drives to one hour except for residents. As a result of this amendment, Cypress Avenue wo_uld be a~ded to the restricted area of the City. In addition to imposing restrictions on visitor parking, the program, as approved, provides no less than 400 long-term free six-hour parking spaces a quarter of a mile inland of the beach, 200 short-term commercial spaces (marked by silver two-hour and three-hour meters) in the downtown Pier Avenue commercial district, and 1,100 metered twelve and twenty four-hour spaces along the first street inland of the beach, Hermosa Avenue (yellow meters)4. Residents with passes can.park at yellow meters for an unlimited time ..

The street being added to the restricted area, Cypress Avenue, is a residential street located just inland of City Hall, six blocks from the beach, extending between Pier Avenue, a commercial street, and 11 th Street, a residential street. For detailed information submitted by the City, see Exhibits 7, 8a, 8 and pages 2, 3, 4, and 9.

In addition, the amendment would reflect operational changes to the system that have · occurred since the Commission initially approved the program. The principal clarification that the City seeks in this amendment is that due to the loss of 165 public parking spaces in a commercial parking structure just outside the coastal zone, (Plaza Hermosa), the City . ca,n provide close to 400 free remote spaces only on weekends. This is because some of the weekend long-term spaces do double duty serving City Hall and the one-day:Farmer's Market during the week. In addition, the location of some long-term parking has changed since the City last contacted the staff. Some spaces have been designated for City vehicle or police use, or restricted to two hours, and are no longer available for long-term use by the general public. :Restriping to accommodate' handicapped spaces or traffic needs has also reduced the number of spaces available. The City has opted to sponsor a Farmer's Market at the Clark Building on Fridays. This event has resulted in a reduction of remote spaces available to serve beach goers on that day, although some City employee spaces have been used to fill the gap. While the long-term spaces were clearly labeled as providing 12 hours of free park_ing, _there were few signs at community entrances directing visitors to the long-term parking.

Permit History/Area Description
Hermosa Beach is a developed city in the South Bay area of Los Angeles County. The Hermosa Beach Coastal Zone extends approximately eight blocks inland, marked by Ardmore Avenue, a street that is inland of an abandoned light rail right-of-way. The beach is public. Inland of the beach, there is a paved public walkway known as ''The Strand." Inland of The Strand, there is a row of houses, backed by an alley (Beach Drive), and then 4 Earlier staff reports on this permit and the first amendment, 5-84-236 and 5-84-236A describe these spaces as twenty-four or twelve-hour spaces. City staff has now confirmed that 1,213 of these long-term meters are available on Hermosa Avenue and Herondo Street. They continue to allow 12-24 hour parking. Residents can park at these meters without paying for an unlimited time. They were Initially approved at 12 hours. ·

· 5-84-236A2 (City of Hermosa Beach)

developed 3,000 sq. ft. lots, t'hat ;J,~i'~nd inland on~ 'b1odk' deep. Inland of this, a four-lane collector street, Hermosa Avenue, provides public parking. Most of the coastal zone is developed with duplexes and triplexes on small lots that are served by both walk streets and vehicular streets that run at right angles to the beach. Other collector streets run parallel to Hermosa Avenue, extending from Manhattan Beach on the north to Redondo Beach on the south. These streets each support two lanes of parking. Valley Drive parallels an abandoned railroad right-of-way, "the Greenbelt", on it~ seaward side.

Ardmore Drive, which is the coastal zone boundary, parallels the right-of-way on its inland side. Outside the coastal zone, ·and one long block inland of Ardmore, highway-oriented commercial properties front Pacific Coast Highway. In the middle of town, Pier Avenue extends from-Pacific Coast Highway to the beach, ending at the City Pier. · In 1984, the Commission approved a preferential parking system for the City of Hermosa Beach (5-84-236). The initial program was a continuation of a two-year "trial preferential parking prog_ram" in which the Commission allowed the City to create areas where public parking was discouraged and areas where, because of the absence of fees· and generous time limits, visitor parking was encouraged (5-82-251 ). The.following is a summary of the terms of each iteration of the preferential parking permit and related permits: . . 1982: Trial .preferential parking program 5..S2-251 ..

Detailed Project description:
"Project includes two major features: a disincentive system to make it hard to pa'rk in the 43 ·acre area near the beach and free remote parking system to replace both the spaces in the residential areas (from one to four blocks from the beach) where visitors would ·be limited to one-hour parking and areas ne_ar the beach where the City plans to ·. place 130~ meters. · ... · ·
"The metered areas include the downtown commercial district (200 silver meters restricted to two hours without a permit) and Hermosa Avenue, the first colle_ctor inland of the beach, where the City planned to place 1,100 yellow meters. Yellow meters provided 12 hours parking, but nearby residents and employees of beach front businesses could purchase permits to park at those meters. The area from one to four blocks from the beach would be limited to one-hour parking, without a resident permit. Annual permits cost 15 dollars, are available to residents and certified employees. They allow a car to be parked in any zone with no time limit. Visitors could purchase_day use permits to allow them to park anywhere." Exhibits indicated that the project in'cluded:

1. 200 remote free spaces --use the free parking lots located at City Hall (50 spaces) and on the Railroad Right of.Way (150 spaces) and take the shuttle to the beach.

5-84-236A2 (City of Hermosa Beach)

2. Purchase of a day permit for $2.00 to allow a visitor to park at any meter or in any zone for no additional fee. . .

3. Pay at one of the 1,100 yellow meters at $.50 an hour up to 12 hours (yellow meters were located along Hermosa Avenue, where either day permits or residential permits could be used.) · . .

4. Use the commercial lots at $0.25 per hour [City had two down town lots totaling about 270 spaces about half a bldck from the beach] ·

5. Pay at one of the 200 silver meters; two hour limit $.0.50 per hour

6. Park where there are no restrictions east of Loma Drive, approximately five blocks from the beach (in residential areas). (Exhibit 16) Special conditions: ·

1. Permit would expire in two years from date of approval.

2. City shall submit a sign and public information plan.

3. Demonstrate that the shuttle would be available when the restrictions are enforced.

4. Within thirty days of Commission action, the City shall designate the location of a reservoir of one hundred (100) additional spaces which shall be made .available to the satellite parking program by the middle of June 1982.

Furthermore, by March 1, 1983, the City shall identify.an additional one hundred (100) such spaces which shall·be available for the parking program by mid June (June 19) of 1983.
(1984) 5-84-236. "Implementation of preferential parking and remote beach park and ride system."
. Findings state: The proposed development is to continue the [1982) program with the · same mitigation measures regarding fees, posting of signs, enforcement and remote parking facilities to accommodate an additional 100 cars over and above the previous permit that provided 300 spaces. . . . City would raise the day permits to $5.00, charge a 25 cent fee for the shuttle, the proposed parking program will affect 1300 metered onstreet parking spaces and will provide 400 remote parking spaces at seven locations. The meters included 1,100 yellow meters along Hermosa Avenue and 200 silver meters in the downt<?wn. (See Exhibits 5 and 17.) . .

A letter from the _City described the program (Gregory Meyer March 29, 1984 ):

1. Purchase a day permit

2. Pay the yeUow meter at $ .50/hr (12 hour maximum)

3. Use the commercial lots at $ .25 /hr.

4. Park where there are no restrictions east of Loma Drive (approximately five . blocks from the beach). ·

5. Use the free parking lots located at City Hall and on the Railroad Right Of Way and take the shuttle to the beach. ·

5-84-236A2 (City of Hermosa Beach)

The staff report refers to Exhibit B (see the current Exhibit 5) for a description of the locations and numbers of remote parking spaces. Based on the exhibit, in. 1984, the remote spaces were the following:

Location . Number of Spaces
Rotary Club and Valley Park, 2515 Valley Drive 26
Valley Middle School . 125
Old recreation building 1035 Valley Drive 22
City Hall front lot 4 7
City Hall back lot 25
City Hall side lot 25
Railroad right of way (Greenbelt) 119
Clark building 12
1984 Total 401
In 1986, citing the cessation of federal funding, the City asked to remove the jitney bus from the system and the Commission approved the request. (5-82-251A). ..•,.

In 1989; following a compliance investigation, the City resubmitted their list of available remote spaces to staff. (Exhibits 6, 13) ·::·
Location Number of Spaces
Kiwanis_ Club and Valley Park, 2515 Valley Drive 26
Old recreation building 1035 Valley Drive 22
Railroad.right of way (Greenbelt) 119
Clark building 861 Valley Drive 12
Vons shopping center (Plaza Hermosa lower level) 168
Community center 125
1989 Total spaces 472
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(1992) Coastal Development Permit 5-92-177. In this related permit, the City requested:

Removal of 59 parking spaces on the Greenbelt, formerly-the railroad right of way, reducing parking from 119 spaces to 60; landscape with pocket park and jogging trail. Restripe Bard Street and other City lots to create 53 new parking spaces.

After an initial recommendation requiring replacement of 60 spaces on site, the City returned with an inventory of remote spaces that would more than replace the missing spaces. While some spaces were outside the coastal zone, and some of them supported other recreational uses, the Commission accepted them. In August of 1992, the Commission approved the construction of the park, the removal of the parking spaces and the following inventory: ·

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5-84-236A2 (City of Hermosa Beach)

Location Number of Spaces
Vons shopping center (Plaza Hermosa lower level) 168
Clark Building 861 Valley Drive, (two lots) , 57
Railroad right of way (Hermosa Greenbelt) · 78
City Hall front lot 43
Community center 125
Kiwanis Club and Valley Park, 2515 Valley Drive 26
Ardmore and Pier 36
Total 1992 spaces 533
In addition, the City proposed 30 weekend spaces at the City employee parking lot (Ministorage lot.) No changes to the meter operation were proposed or approved, although the Commission changed the definition of "long term parking" to 6 hours or more to reflect limitations of the City's contract with the owner of the Plaza Hermosa. This change allowed the City to consider the Plaza Hermosa spaces as long-term remote parking spaces. The Commission also added a special condition that stated that if the City were found out of compliance, the preferential parking program would terminate. (1998) 5-84-236-A-1. In April 1998, in the first amendment to the preferential parking permit, 5-84-236A 1, the Commission approved an amendment to the underlying permit.

The amendment explicitly addressed two issues: 1) the hours of enforcement of the district, and 2) the .installation of meters on upper Pier Avenue. The Commission approved the changes with no special conditions. The following was the request that the City submitted.

Amend preferential parking program to change the permit-restricted parking area hours from present hours (8-am to 5 pm) to extended hours (1 O am to 1 O pm); eliminate parking prohibition without a permit from 2 am to 6 am; enforce parking restriction for "yellow" and "silver'' meters from 1 O am to 12 midnight; and install two-hour maximum parking meters along upper Pier Avenue which is currently subject to two hour parking limits. ·
While the project description did not state how long a person could park at either the yellow or silver meters, both the staff report and exhibits prepared by the applicant indicated that the 1,100 spaces along Hermosa Avenue would allow 12 hour parking, and that some spaces adjacent to Hermosa Avenue would allow 24 hour parking. The City submitted the 1989 map of remote spaces that showed 4 72 remote spaces and a list of parking provided. The City also provided a map of metered spaces. (See Exhibits 2, 3 12 and 14)
As indicated above, given the somewhat confusing record, the Commission concludes the following: ·

5-84-236A2 (City of Hermosa Beach)

1. The remote spaces need to be free and open for at least six hours to allow adequate time to walk the 5-6 blocks to and from the beach and enjoy the beach while there. . · ·

2. The City is obliged to provide at least 400-remote spaces every day:

3. Hermosa Avenue is supposed to provide 1,100 long-term (6-12hour) meters.

4. As part of the program, residents of the immediate neighborhood ·could buy a pass that allowed the unlimited parking on these "yellow (long term) meters," and in the residential areas where parking was otherwise limited to one hour.

The Commission required that the City also sell day-passes to the·public that allowed them to park in restricted areas. The City still sells these passes at the Department of Public Works, although staff observed ho signs indicating that the permits exist. City officials state that out-of-town beach visitors park at the yellow meters on Hermosa .

Avenue, and now that the parking structure near the beach is complete, in the parking structure. · ·
In an earlier report, staff indicated that some Hermosa Avenue meters were limited to two or three hours. City staff has now re-surveyed its long-term pay spaces. While about 195 spaces along Hermosa Avenue are limited to serve commercial uses,5 there are still over 1200 long-term pay spaces located about a· block from the beach (Exhibit 18). Staff .. , . corroborated that the long-term meters exist.

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PUBLIC SHORELINE ACCESS • 1,,;
The Coastal Act requires the Commission to protect existing public access and to protect uses that support public beach access and recreation.
. Section 30210 Access; recreatio_nal opportunities; posting In carrying out the requirement of Section 4 of Article X of the California Constitution, maximum access, which shall be conspicuously posted, and · recreational opportunities shall be provided for all the people consistent with public safety needs and the need to protect public rights, rights of private property owners, and natural resource areas from overuse.
(Amended by Ch. 1075, Stats. 1978.)
Section 30211 Development not to interfere with access
Development shall not interfere with the public's right of access to the sea where acquired through use or legislative authorization, including, but not limited to, the use of dry sand and rocky coastal beaches to the first line of terrestrial vegetation. -Section 30212.5 Public facilities; distribution
5 Other short-term pay spaces are located in downtown pay lots and along Pier Avenue and other streets immediately adjacent to the downtown Pier Avenue district. .. ...

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5-84-236A2 (City of Hermosa Beach)

Wherever appropriate and feasible, public facilities, including parking areas or facilities, shall be distributed throughout an area so as to mitigate the impacts, social and otherwise, of overcrowding or overuse by the public of any single area.

Section 30223 Upland areas; recreation: .

Upland areas necessary to support coastal recreational uses shall be reserved for sucli uses, where feasible.

The amount of public beach parking is directly related to the amount of public access to beaches in Los Angeles County, and the amount of public use of these beaches. A State Park study published in 1965 identified on-street parking as the principal limitation on public access to publicly owned beaches throughout the County. Since the time the survey was completed, there has been no significant change in the transportation system serving Los Angeles County beach areas.

Beach users from other parts of the City or from cities that are located farther east in the metropolitan area cannot walk to the beach, and generally must rely on automobiles to get to the beach. However, parking for visitors' cars is limited. Hermosa Beach, like other South Bay cities, was subdivided in the early years of the century. The result of the subdivision pattern is de_nse development with limited on .. street parking, and high demand from local residents and businesses for the parking that is available. Older structures are deficient in parking, and new development, typically a duplex on a 30' x 90' lot, provides little or no guest parking. Side streets are cut with driveways. In some cases,• side streets do not provide parking because they are landscaped as walk. streets, providing a pedestrian amenity, but no parking. In the late 1960's, in response to a declining down town retail center, the'City developed three public parking lots about a block from the . beach in the "old downtown".

In response to the competition for parking between residents, small business and beachgoers, He'rmosa Beach instituted the preferential parking district. The Commission approved the installation of the meters, the imposition of the other·restrictions and the creation of this district as a two-year experiment in 1982 (5-82-251 ). The restrictions were coupled with mitigation that provided an attractive alternative to beach visitors: 1,100 metered long-term beach parking spaces on Hermosa Avenue; and no less than 400 free long-term spaces ·six to seven blocks from the beach along the railroad right of way. In 1984, the Commission approved a permanent program that incorporated all of the Commission's conditions on the prior action into the project description (5-84-236) - except for the two-year time limit. In 1986, one feature was eliminated from the original program, 1 a shuttle bus that had proved infeasible.

Obiectives of the Commission~approved system
As noted above, the preferential/remote system approved by the Commission is not aimed at reducing public parking. Instead, it is intended to redirect the location of public beach . parking with a combination of fees, time limits and free parking. The program allows

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5-84-236A2 (City of Hermosa Beach)

', · .·,i·: ... i.· · . •·I··· ·
preferential parking by permit for"residents who live within four blocks of the beach, but is also designed to _mitigate the exclusionary effects of the system. This system differs from other systems the Commission has denied because the City provides long-term parking meters for.beach access near the beach, and free remote parking and because nonresidents. can park on all streets available to the residents by purchasing day permits.

Additionally, 1,100 metered parking spaces located one block inland of the beach allowed · ample time ( 12 hours) to enjoy the beach. The creation of the remote lots was crucial in persuading the Commission to approve the preferential/remote parking system in Coastal Development Permits 5-82-251 and 5-84-236 (City of Hermosa Beach). In addition to no fewer than 400 free, long-term spaces in 11 remote" lots, the system was described as including "unlimited parking" on the City streets east of Loma Drive. Cypress Avenue is · east of Loma Drive.

In making its findings of approval in 5-82-251, tti~ Commission noted, "the cumulative impacts of such restrictions could be the closing of such County-owned public beaches to all but residents." The Commission noted a cumulative parking deficit of 33,340 beach parking spaces in Los Angeles County in 1964, before the seventies building boom replaced .many vacant lots with more intensive uses; and it found that without parking available to the general public, it would be theoretically possible to close off the beach to • · non-residents. The Commission found that the Hermosa Beach plan, as approved ·and conditioned, was not exclusionary; rather, it redirected tourist parking· to several lots which by.their location on major beach routes Were easy for beach visitors.to find. The'system relied on financial disincentives to park near the beach, where long-term parking was allowed but could cost two dollars for four hours. At the same time parking in the·-:remote . lots was free. Presently, parking prices in ttie dow.ntown commercial lot or structure, immediately adjacent to the beach, and on the 1,100 yellow meters are set at one·dollar an hour. At the time of the initial approval, the City contemplated charging up to 12 dollars a day for· use of its downtown lots.
. .

The system relies on easy availability of free parking and clear signage to maintain the . level of beach access while restricting certain areas. Signs indicating the location of public parking are posted where Valley Drive, the location of much of the·parking, crosses arterials leading from the.freeway. The system has not reduced public use of the beach.

Recent beach visitor information from the County Department of Beaches and Harbors indicates that two and a half milli9n visitors used the beach at Hermosa Beach last year.

While thes~ figures are estimates and do not distinguish between-local citizens and visitors from other communities, they suggest that the beach remains heavily used and attracts tourists.• ·
Site visits conducted by staff revealed that a significant number of the parking spaces identified for remote parking were available for shorter.intervals than originally proposed, or were reserved for other public purposes and not available as public long-term beach parki'ng. The program was reviewed by the Commission as an integrated system, comprised of a delineation of restricted areas .and mitigating free parking areas and a detailed description of the restrictions and prices that would apply. The applicant has requested only one small change to the system, but this change triggered a survey to .• ii
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5-84-236A2 (City of Hermosa Beach)

determine whether the Coastal Commission approved system continues to operate.

Changes identified included a private developer's posting of 168 spaces in one lot for· "customer use only," the redirection of 51 spaces for a Farmers' Market on Friday afternoons, conversion of some parking spaces identified in the 1992 related permit (5-92- 177) to a recreation facility, reduction in space counts due to identification of handicapped spaces and several other changes that have occurred since the program was initially approved in 1984.

While some parking has been lost, other parking has become available. Since the initial approval of the program, the City has constructed a new 300-space downtown parking structure that presently allows all day parking for one dollar an hour and is located one • block from the beach. However, at the time of the construction of the structure, the City characterized its primary purpose as providing parking for downtown visitor".serving development, including bars and restaurants that have been developing near the pier. - 100 spaces of the lot are reserved for a hotel, and others have been committed to providing spaces for downtown businesses that lost on-street parking when the City turned lower Pier Avenue into a plaza. Since many of the restaurants operate in the evenings, the downtown facility continues to provide some beach parking. H~wever, in an analogous situation in Santa Monica, increased commercial use of the downtown parking lead to shortening the hours that spaces in the shopping center structure were availab_le, reducing the effec~iveness of the structure for beach visitor parking.

As described above, in this present amendment, the City proposes to add the west side, of one (·one-block long)-residential street, Cypress Avenue, to the preferential parking area and to create 15 new long-term spaces on the Greenbelt, adjacent to Valley Drive near the southern edge of the City.· The spaces on Cypress Avenue would be limited to one hour except for residents. The street is six blocks inland of the beach; driveways break up the available parking. The street is not visible from major arterials and .is located close to commercial establishments, not the beach. Cypress Avenue is one block from some specialty food stores and a block and a half from· City Hall. It is more likely that motorists from outside the neighborhood who park there are drawn to attractions that are closest, which are the commercial establishments and City Hall. Even though the number of beach visitors who park on the block is likely to be sm·a11, the City is proposing to amend the system. All parts of the system must function in order for the preferential parking system not to impede public access to the beach. Commercial customers who had been . parking on this street could move west or toward the bigger lots on Valley Drive, and displace beach visitors. ' ·
The Commission finds that the remote parking system as designed, as conditioned in 1982, and resubmitted by the City as a complete system "incorporating the conditions" and approved by the Commission is consistent with public access to and use of the beach." The Commission has consistently found that if the free remote lots, long term parking on the first road and adequate signage are provided, restriction of public parking in the residential neighborhoods closer to the beach is consistent with Sections 30210, 30211, 30212.5, and 30223 of the Coastal Act that require public access to the beach. Moreover

5-84-236A2 (City of Hermosa Beach)

consistent with Section 30213, the remote parking is provided at an affordable price - free.

As long as the system is functioning as designed, and the proposed mitigation is provided, the proposed changes to the restricted area will n(?t reduce access to the beach. · The reduction of the number of free remote spaces during the workweek is the first material change. In the Los Angeles region, with the exception of an anomalous hot day, beach attendance is much higher on holidays and weekends than during the workweek.

Earlier efforts to use the City Hall lot had to be abandoned •in the 1992 action because the .

City Hall parking lot is heavily used during the week for City business. The City initially proposed to replace these spaces with spaces in the lower level of the Plaza Hermosa shopping center, but can no longer use that lot. It can however provide 396 spaces on , weekends and holidays. The loss of four.spaces to re-striping is not significant number.

The conversion of Cypress Avenue to preferential ·spaces will not reqlice beach access because the existing spaces are difficult to find and because the mitigation spaces provide better coastal access parking spaces than the spaces on Cypress Avenue that the City is proposing to restrict. The new spaces along Valley Drive are located closer to the beach than the newly restricted spaces; and, more importantly, they are located on a major arterial. Therefore, the change is consistent with Sections 30210-30223 of the Coastal Act. . ·
C. COMPLIANCENIOLATIONS .... . . • ,•.!
The materials submitted as part of the application indicate that the City has not continued . to provide the number of long-term free remote spaces that it proposed in· the past; inconsistent with the permit. When the City and Commission staffs inventoried parking spaces in May and June 2004, the City staff identified 598 public parking spaces that were avallable to the public for varying lengths of time. The total number of seven-day remote spaces is lower than the City's initial offer, and much low~r that the offer made when moving some of the parking lots eastward. While ~he City had previously identified 472 parking spaces that were available for public use for long-term free parking f<;>r seven days a week, as required in the permit, ii:, 2004, City staff could only identify 269 free long term spaces available for no less than 6 hours for 7 days a week and a total of 320 long term spaces available on at least six days a week (including the 269 that are available 7 days per week)) (Exhibit 11 ); 76 spaces were available only on weekends. This is inconsistent with both CDP 5-84-236 as amended.and in the Commission's approval of the related CDP 5-92-177 in which "long term" was defined to mean at least 6 hours. (Exhibits 12-and 15). · .

Following are the changes to the originally approved system:

1. -The 168 spaces in Plaza Hermosa. identified as long term spaces in 1989, 1992 and 1996 were not availabl~;
,.
,,

5-84-236A2 (City of Hermosa Beach)

2. Seventeen spaces on Eleventh Place near the Community Center had been metered to 2-hour spaces, as had Pier Avenue near the Community Center.

3. Part of the 125-space Community Center lot that had been identified as a major source of remote parking in 1992 and 1998 was developed for other uses. .

4. Some spaces at City Hall and in the Greenbelt were reserved for City vehicle . storage.

5. Fifty-one spaces along Valley Drive (the Clark Building lots) were used for a Friday farmers' market. .

6. Re-striping for safety and handicapped use had slightly reduced the number of parking spaces in several lots, including the Plaza Hermosa lot. See next page} ·
As the chart below will show, the number of free remote spaces available in the system has dropped to 269 and (396 on the weekends). Except during unusually hofweather, most visitors·come on weekends, when the remote system is four spaces short. The Commission can, on the other hand, require changes to the system so that adequate parking remains for the public. (See chart on next page.}

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day; 6-12
hours
Free
78 107
34 35
-15
269
Seven day
5~84-236A2 (City of Hermosa Beach)

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Six day;
6-12
hours·
51 Weekend
only, 6-12
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29 32
.
15 51. 76
Six day .Fri-Sat-SU
Weekends
Total
available
free long
term
51 78
29 32
107
34 35
15 15
396
Total
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free parking
Seven day
long term
_pay
1,213
1,213
Lo_ng -term
meters
2-3-
hour
meters
446
446
2-3 hour
meters
The use of Plaza Hermosa has long been essential in maintaining the adequate number of remote spaces. In 1989, the City offered to incorporate the 168-space Plaza Hermosa parkiryg lot into the system. The City again offered the lot when they proposed to construct park facilities on the former right-of-way (Hermosa Greenbelt) (CDP 5-92-177). In CDP 5- 92-177, the Commission agreed to redefine the minimum parking interval for "long term parking" to six hours because the City's agreement with the Plaza _Hermosa limited parking to 6-hour periods. However, the City now indicates that the owner does not want to offerpa_rking to the public.

5-84-236A2 (City of Hermosa Beach)

A second, vital part of the beach parking program, were the 1,100 12-24 hour meters along Hermosa Avenue, which stretches from one city boundary to the other. The Commission approved the initial installation of these ·meters and accepted that a resident with a tag or a visitor with a day-pass could park along Hermosa Avenue without paying as part of the preferential parking .system. The City agrees that these spaces are an important component of its beach access _system. The City asserts that a field count. indicates that 1,213 of these spaces are presently available to the public.

The applicant indicates that it continues to provide ~ 396 long-term free public parking spaces on weekends, .fewer than the number of sp~that it previously proposed (400, 533 and 4 72). It indicates that these spaces are available when the demand is the - highest. By approval of this amendment, the Commission concurs with the reduction of the number of remote spaces, and the provision of fewer than 400 spaces during the work we·ek. /Day passes re still available at the Police Department; an initial attempt to sell therri at booths in Valley Park did not result in the. sale of many passes. The price is still five dollars. -' · · ·
. ' •'
To assure that the City continues in compliance after the reduction, Special Condition 2 provides that if the City wishes to change the location, cost or hours of any remote or - metered spaces, the change must be reported to the Executive Director to determine where an amendment to the permit is necessary. To assure that.the.public-is informed of alternative parking, staff _is recommending in Special Condition 3, that the City prepare an· updated signage and public information program. As conditioned, to assure that the • underlying project is operating as originally proposed, the project, with the proposed minor change, will be consistent with the Coastal Act. -As conditioned, the project will be consistent with the public access sections of the Coast~I Act.

Although development has taken place prior to submission· of this permit application, consideration of the application by the Commission has been based solely upon the · Chapter 3 policies of the Coastal Act. Approval of this permit does ·not constitute a waiver of any legal actic;m with regard to any alleged violatiqns nor does it constitute an admission as to the legality of any development undertaken on the subject site without a coastal development permit.

While compliance with the suggested special conditions should achieve.the.Commission's intent in approving the original permit, the amendment, and the related permit, the Commission's enforcement division will evaluate whether further actions to address this matter are necessary. ·
D. Local Coastal Program
Section 30604 (a) of the Coastal Act states that:

5-84..:236A2 (City of Hermosa Beach)

~ :

Prior to certification of the Local Coastal Program, a Coastal Development Permit shall be issued if the issuing agency, or the Commission on appeal, finds that the proposed development is in conformity with the provisions of Chapter 3 •(commencing with Section 30200) of this division and that the permitted development will not prejudice the ability of the local government to prepare a local coastal program that is in conformity with the provisions of Chapter 3 (commencing with Section 3q200). ·
In 1981, the Commission approved a coastal Land Use Plan for the City of Hermosa Beach. The Land Use Plan included conceptual discussion of a preferential parking program that, similar to the one _that was approved, incll:Jded free long term remote parking as an incentive to avoid parking near .in residential neighborhoods, fees for parking nearer the beach, and a ·preferential system in neighborhoods located from one to four blocks from the beach. The implementation ordinances are not yet certified. The Commission approved the permit for the preferential parking program before certifying the LCP, and will continue to have jurisdiction over the permit. As conditioned, to assure that the proposed development will be carried out as proposed .in 1984 and in 1998, and as conditioned in this action to assure that the development will be consistent with the public access policies of the Coastal Act, approval of the amendment to the proposed development will not prejudice the City's ability to prepare a certifiable Lo9al Coastal Program. The " .. ··· .

Commission, therefore, finds that the proposed project is consistent with the provisions of Section·.30504 (a) of the Coastal Act. · : ..·
E. CALIFORNIA ENVIRONMENTAL QUALITY ACT
Section 13096 of the California Code of Regulations requires Commission approval of a Coastal Development Permit application to be supported by a finding ·showing the application, as conditioned by any conditions of approval, to· be consistent with any applicable requirements of the California Environmental Quality Act (CEQA). Section 21080.5(d)(2)(i) of CEQA prohibits a proposed development from being approved if there are feasible alternatives or fea·sible mitigation measures available which would substantially lessen any significant adverse impact which the activity may have on the environment.

The Commission considered denying the inclusion of Cypress Avenue into the preferential parking program because the City had changed the administration of its project, and had reduced the number of weekday remote spaces. The Commission concludes. that this would leave 13 spaces open to the public. Those thirteen spaces are already heavily used by nearby residents, by visitors to City Hall and to nearby commercial establishments and provide relatively little beach parking. In addition, the City is proposing to provide 15 new spaces along Valley Drive at the southern end of the City. These spaces would provide beach and recreation parking that is not available in the southern end of the City and would increase public access consistent with the public access policies of the Coastal Act.

Denying the amendment would result in fewer public parking spaces. --• M

5-84-236A2 (City of Hermosa Beach)

The Commission considered approving this amendment without addressing the inconsistencies of the current operation of the preferential parking system with the project that the Commission approved. Without the 'mitigation measures and features that brought the project into consistency with the Coastal Act, the underlying project is not consistent with the Coastal Act. Even thirteen _spaces cannot operate separately from the project as a whole and the mitigation measures devised to bring the project into consistency with the Coastal Act. Moreover, approval without resolving issues that affe'ct 'the integrity of the system as a whole would result in confusion as to whether the Commission's original conditions and the features of the City's original project were necessary to achieve a balanced system of parking control and provision of public access. Approval of a system with9ut access 'features would result in an exclusionary system. A preferential parking system that did not replace restricted parking and did not reserve some parking near the beach for the public could reduce the availability of the beach and other day-use facilities t6 the public. The proposed project as conditioned includes mitigation measures that guarantee that long-term paid parking will be available to the public near the beach .and long term free parking will be available in locations that are a reasonable walking distance from the beach.

As conditioned, the proposed permit amendment will not cause any-significant adverse impacts on the environment. Therefore, the Commission finds that there are no feasible alternatives or additional mitigation meas·ures available which would substantially .lessen any significant adverse impact which the activity would have on the environment, and that the project can be found consistent with the requirements of the Coastal Act to conform to CEQ~ . .

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PROPOSAL TO UPDATE

COMMERCIAL METER TIME
LIMITS FROM 2 HOURS TO 3
HOURS
26-CMO-052

Overview
• Background
• Commercial Meter Time Limits
• Options
• Fiscal Impact
• Recommended Action

Background
• On August 25, 2026 Council meeting,
Councilmember Jackson supported by Mayor
Pro Tem Keegan and Mayor Detoy supported
a future agenda item to discuss increasing
commercial meter parking time limits to 3
hours after 6:00pm.

• Current Infrastructure
o Silver Meters
 3-Hour Meters: 182
 2-Hour Meters: 201
o Green Meters
 24-Minute 10:00am-8:00pm
• 2-Hour After 8pm: 15
• 3-Hour After 8pm: 14
• Convert to Silver Meters
after 8pm

COMMERCIAL METER TIME
LIMITS

Option #1
Citywide 3-hour Time Limits for Silver Meters after 6:00pm & Green Meters after 6:00 pm • Pro:
o Provides additional time for visitors, residents, and business patrons to spend time in Hermosa Beach after 6:00pm
o Provides opportunity for additional revenue generation by allowing an extra hour of parking.
o Increase efficiency of parking meter asset management due to all Silver Meters having the same business rules.
• Con:
o May reduce parking space turnover due to longer time limit maximums.

Option #2
Citywide 3-hour Time Limits for Silver Meters 10:00am – 2:00am & Green Meters after 6:00 pm • Pro:
o Provides additional time for visitors, residents, and business patrons to spend time in Hermosa Beach all day.
o Provides opportunity for additional revenue generation by allowing an extra hour of parking.
o Increase efficiency of parking meter asset management due to all Silver Meters having the same business rules.
• Con:
o May reduce parking space turnover due to longer time limit maximums.

Option #3
Make No Updates to Silver & Green Meters
• Pro:
o May provide greater parking space turnover due to shorter time limit maximums
• Con:
o Provides less time for visitors, residents, and business patrons to spend time in Hermosa Beach.
o Decrease efficiency of parking meter asset management due to all Silver Meters having different business rules.

Fiscal Impact
• Staff estimate there will be additional revenue
generated from increasing maximum parking
time limits. However, this will depend heavily on
consumer behavior.
• Direct costs to create signage overlays, install,
etc. is estimated at 40 labor hours and $500 in
direct material costs.

Recommended Action
Staff recommends City Council:

1. Receive presentation from staff;

2. Provide direction to staff on proposed updates to
commercial meters citywide from 2-hour to 3-hour
time limits after 6:00pm; and

3. Provide direction to staff on proposed updates to
meters that serve as Green Meters from 10:00 am –
8:00 pm with 2-hour time limits to 3-hour time limits
from 6:00 pm – 2:00 am.

City of Hermosa Beach | Page 1 of 8
Meeting Date: October 13, 2026
Staff Report No. 26-PW-060
Honorable Mayor and Members of the Hermosa Beach City Council

APPROVE DIGITAL MONUMENT AND GATEWAY SIGNAGE CONCEPTUAL DESIGN
(Public Works Director Joe SanClemente)
Recommended Action:

Staff recommends City Council:

1. Approve the conceptual design of the proposed digital monument sign near the Community Center;

2. Approve the proposed gateway signage locations, priority levels, and conceptual designs;

3. Direct staff to advance the final design of the digital monument and gateway signage and advertise the project for construction;

4. Authorize staff to formally separate the existing Capital Improvement Program (CIP) 111 (111 Primary / 112 Secondary) Digital Monument Gateway and Downtown Wayfinding Signage Project into two separate projects: CIP 111 - Digital Monument and Gateway Signage and CIP 112 - Downtown Wayfinding Signage; and

5. Rename and reappropriate $50,000 of CIP 112 to Downtown Wayfinding Signage.

Executive Summary:

Capital Improvement Program (CIP) Project 111 (Project) proposes installing a digital monument sign at the Community Center, gateway signage, and downtown wayfinding signage. Staff prepared conceptual designs for the digital and gateway signage, which the Public Works Commission recommended for approval. The Planning Commission also approved the digital sign for a Precise Development Plan (PDP 26-06). Staff seeks direction from City Council on the digital and gateway signage and recommends that the downtown wayfinding formally proceed as a separate CIP project, with staff returning to City Council with more details at a later date.

Background:

CIP Project 111 – Digital Monument, Gateway, and Downtown Wayfinding signage was initially created as part of the Fiscal Year 2022-23 budget and includes the design and potential installation of a family of signage using consistent styling, colors, and materials, aligned with the City’s updated branding, to guide, inform, and welcome residents and visitors.

City of Hermosa Beach | Page 2 of 8
The project has 3 primary elements:

1. Digital Monument Sign – installation of a new digital monument sign on the Community Center lawn at the southwest corner of the intersection of Pacific Coast Highway (PCH) and Pier Avenue. The proposed sign would be located in the same location as the former static sign that was removed in May 2019 for safety due to deterioration of the signpost structure (Attachment 1). The new sign would inform the community about events, activities, and programs in the City.

2. Gateway Signage – replacement of existing gateway signage and/or installation of new gateway signage at other prominent entry points to the City (Attachment 2).

3. Downtown Wayfinding Signage – consideration of pedestrian and/or vehicleoriented wayfinding in the Downtown (i.e., Pier Avenue from PCH to Hermosa Avenue and Hermosa Avenue from 10th Street to 14th Street). This component of the project would consider removing, consolidating, or replacing existing signage and installing new signage. Staff will return to City Council later with more details on the downtown wayfinding component of the project.

The City currently has a variety of existing signs installed at different times over several decades that do not present a consistent visual identity, coordinated messaging strategy, or alignment with current City branding. CIP 111 was created as part of the Fiscal Year (FY) 2022-23 budget process in response to strategic actions outlined in the Economic Development Strategy (2022) (Attachment 3), including recommendations for wayfinding signage to inform and direct visitors from PCH, Aviation and Artesia to the beach, pier, parking, business districts, and to add to sense of place and beautification to the City’s gateways to improve community quality of life, sense of pride and City image. Until recently, the project has remained largely underfunded, with only sufficient funding to advance conceptual design.

On December 9, 2025, City Council accepted a generous donation of $500,000 from former Mayor Chuck Sheldon and his wife Missy to fund the design, installation, construction, and maintenance of a new electronic monument sign. The funds will primarily support the new digital monument sign at the Community Center near Pier Avenue and PCH; any remaining funds may be directed toward gateway signage at other locations in the City. The City previously received a $50,000 donation for the electronic sign from the Chamber of Commerce in 2014. In April 2026, the Chamber’s Board of Directors approved redirecting the Chamber’s donation toward the downtown wayfinding signage component of the Project to enhance navigation, support local businesses, and improve the overall visitor experience in Hermosa Beach.

The FY 2026-27 budget for CIP 111 is $592,177, including $550,000 in donated funds and $42,177 from the 301 Capital Improvement Fund. The project includes preliminary and final design and permitting, and, subject to Council approval, possible fabrication

City of Hermosa Beach | Page 3 of 8
and installation of signage. The current funding is expected to cover only a portion of the project; however, staff recommends working within the existing budget and using the recommendations to guide future signage replacement and/or installations as funding becomes available.

In December 2025, staff engaged a design firm MIG Inc. (MIG), evaluated the existing signage inventory, and developed conceptual designs for the project.

Staff presented the project to the Public Works Commission on July 15, 2026.

Commission feedback on the design was positive overall and included some comments, including, but not limited to, design considerations to protect against potential vandalism of the digital sign; whether gateway signage should have a “thank you for visiting” message on the reverse side; and potential for fewer sign types in the family of signs; however, there was no consensus among the Commissioners on any proposed changes to the conceptual design as presented. The Commission unanimously approved a recommendation to City Council to approve the conceptual design of the digital monument sign and then approve proposed gateway signage locations, priority levels, and conceptual designs, and to have staff consider the feedback provided.

The Public Works Commission also reviewed and provided recommendations for the desired goals of the downtown wayfinding signage program, including eliminating sign clutter, considering the target audience (vehicles, pedestrians, and bicyclists), and considering the effectiveness of any proposed signage versus modern technology (e.g., GPS, smartphones).

On August 18, 2026, the Planning Commission reviewed a proposal for a Precise Development Plan (PDP) to allow a digital monument sign on the corner portion of the lawn at 710 Pier Avenue, adjacent to the Community Center. The PDP aimed to ensure the proposed digital sign was consistent with the zoning code, compatible with the surrounding neighborhood, promoted orderly development, and aligned with the General Plan. Commission determined that the digital sign was exempt from CEQA and adopted a resolution approving the PDP (Attachment 4).

Past Board, Commission, and Council Actions
Meeting Date Description
City Council:

July 12, 2022
Council adopted the Economic Development Strategy.

City Council:

December 9, 2025
Council approved acceptance of a donation of $500,000 for the design and installation of monument signage.

Public Works
Commission:

July 15, 2026
Commission approved a recommendation to City Council to approve the conceptual design of the digital monument sign and

City of Hermosa Beach | Page 4 of 8
Meeting Date Description
the proposed gateway signage locations, priority levels, and conceptual designs.

Planning
Commission:

August 18, 2026
Commission determined the digital monument sign is exempt from CEQA pursuant to Section 15311, Class 11 and adopted a resolution approving the Precise Development Plan (PDP26-06) for the digital sign subject to Conditions of Approval.

Analysis:

Digital Monument Sign
Design Approach
The proposed digital monument sign (Attachment 5) would be located on the Community Center Lawn at the corner of PCH and Pier Avenue in roughly the same location as the former static sign (Attachment 6). The location was selected due to its high visibility at the intersection to inform residents and visitors traveling along PCH and entering or exiting downtown.

The sign was designed with current City branding and to align with the Art Deco style of the adjacent Community Center, which is locally designated as a historic resource. The proposed dual-sided electronic sign would be 8.5 feet high by 12 feet wide and would have a digital display approximately 4.67 feet high by 7.75 feet wide. The electronic displays would have dynamic messaging capabilities, allowing the City to display community announcements, special events, emergency information, public meetings, and other civic information in real time. The sign would be fully adjustable both manually and automatically through an ambient light sensor, which is standard for these types of digital signs; this allows the sign to increase brightness during the day to remain visible in direct sunlight and reduce brightness at night to avoid over-illumination. Staff is also proposing illuminated lettering for “Welcome to Hermosa Beach” at the top of the sign and uplighting along the front and two sides of the sign frame.

Final sign materials are still to be determined but are intended to be precast concrete with a similar look to the Community Center and acrylic lettering.

In response to concerns about potential vandalism of the digital sign discussed during the Public Works Commission meeting, staff is proposing a vandal-resistant protective screen cover and an anti-graffiti coating. Staff is also proposing a small, landscaped planter surrounding the sign with low-lying plants or groundcover to provide a buffer.

Digital Display Sizing

City of Hermosa Beach | Page 5 of 8
The designer worked closely with a sign fabricator on digital display sizing to ensure readability across the wide intersection approach. To better illustrate the scale and appropriateness of the size, staff prepared a comparison of other digital signs showing that the proposed sign is consistent with similar signs (Attachment 7).

Caltrans Review
Because the proposed digital sign display would be located near a signalized intersection along PCH, which is under the California Department of Transportation (Caltrans) jurisdiction, Caltrans required the City to perform a viewshed analysis (Attachment 8) to evaluate any potential impacts on the visibility of the traffic signal indications that may be obscured by the digital display. The proposed sign design is ground-mounted to reduce potential conflicts with the overhead traffic signal indications, which were anticipated to be a greater issue with a taller, post-mounted electronic sign. Staff also understands that residents along the eastern side of PCH expressed prior concerns about an attempt to install a larger (6-foot by 9-foot digital display) and taller (29-foot tall) post-mounted sign around 2008 due to concerns about brightness and overall visibility. Therefore, the proposed sign design is shorter and smaller than those considered previously to potentially address these concerns.

To physically demonstrate that the digital sign would not interfere with the visibility of the traffic signal indications, the City constructed a simple wood frame outlining the outer perimeter of the proposed marquee sign and inner digital screen. The City brought the wood frame into the field on April 2, 2026, and staged it at the proposed sign location.

City staff, in coordination with the City’s traffic engineer, then took pictures along PCH and Pier Avenue at pre-marked 100-foot intervals and at the minimum signal head visibility requirement based on the road speed limit. Staff then scaled and superimposed the digital sign image over the wood frame to simulate the driver’s perspective of the digital sign relative to the traffic signal. As shown in the viewshed analytics, the digital sign at this location would not interfere with the visibility of the traffic signal indications. After a detailed review by Caltrans traffic safety staff, Caltrans determined on June 3, 2026, that there were no concerns related to traffic signal operations at the proposed location and that the proposed digital sign is clear to proceed without further approvals.

At this time, the sign is not intended for advertisement; any future decision to allow advertising would require separate review and approval by Caltrans who is responsible for regulating the placement of outdoor advertising (ODA) displays visible from California highways. The Planning Commission would also need to review and approve it.

Budget and Cost
The cost estimate for the digital sign was developed in coordination with MIG design staff and a local sign fabricator (Attachment 5). The digital sign is estimated to cost approximately $150,000 for fabrication and installation and could exceed $250,000 when

City of Hermosa Beach | Page 6 of 8
considering all costs for conceptual and final design, permitting, landscape and irrigation adjustments, and electrical connections and lighting.

Gateway Signage
Design Approach
Gateway signage serves as a visual landmark that identifies entry points into the City and welcomes residents and visitors. The City currently has 5 existing signs, installed at different times and constructed with varying materials and branding elements. Some of the existing signs have received various refurbishments by City crews over the years including the one on Hermosa Avenue in 2022, the one on Herondo Street in 2023, the sign on Prospect Avenue in June 2026, and the sign on Valley Drive June/July 2026.

Meanwhile, Sketchers installed the sign on PCH in 2024 using the latest City branding.

Working closely with the City’s designer, staff developed a series of sign types consistent to that of the digital sign to provide a “family” of signs with uniform design elements (Attachment 5). These sign types include precast concrete monument signage and fabricated aluminum signage. The development of the conceptual design considered the following, which were reviewed by the Public Works Commission:
 Overall sign designs;
 Proposed sign locations;
 Designation of each sign type by location (signs have been sized for available space at each location);
 Priority levels (i.e., high, medium, low). Priorities will assist staff in potential phasing should insufficient funds be available to construct all signage; and  Appropriateness of uplighting. Staff has recommended uplighting at all median locations; in some cases, electrical service is available nearby but may require adjustments, or it may require new solar light installation where no electrical service connection is readily available.

Staff identified key entry points into the City and inventoried locations where gateway signs currently exist, as well as locations where new gateway signs may be considered.

Staff has made recommendations for each sign type by location and potential for uplighting.

Caltrans Review
Two of the proposed locations are within medians along PCH and would require Caltrans review and approval; one of those locations is also on a future median to be constructed between 1st Place and 2nd Street as part of the planned Caltrans resurfacing project, which is anticipated to begin construction around January 2027. The Caltrans review process could be lengthy as it requires engineered drawings, an encroachment permit, and an updated maintenance agreement.

City of Hermosa Beach | Page 7 of 8
Budget and Cost
Due to the limited available budget, staff recommends assigning a priority level to each sign (i.e., high, medium, and low) if insufficient funds are available to install all gateway signage. The CIP only has approximately $542,177 dedicated for signage, of which $150,000 to $250,000 will need to be reserved for the digital sign, which was the primary designation for these donated funds; any remaining funds could then be used for design and installation of gateway signage. With final design and permitting for the digital and gateway signage components anticipated to cost approximately $100,000 to $133,000, staff anticipates the projected remaining available funds (approximately $400,000) are likely to only cover the cost of the signage designated high priority and the ability to install the remaining medium- and low-priority signage will be further evaluated through the design process as cost estimates are refined and ultimately will depend on actual construction bids and availability of funds at that time.

Next Steps
If Council approves the conceptual designs for the digital and gateway signage, staff will engage the designer to begin final design for all sign locations and assist staff in preparing the bid package for advertisement for construction. Staff will advance Caltrans permitting requirements for the PCH median gateway sign locations concurrent with final design; those two locations may need to be removed depending on Caltrans feedback and permit processing time.

During design development, staff will refine cost estimates and determine what can be advertised in the full package, including potential bidding alternates for lower-priority signage, or whether it will need to be advertised with only the higher-priority components to align with current funding.

The final design is expected to take approximately 4 to 6 months to complete, with advertisement and contract award taking approximately 4 months, putting a potential construction start tentatively in Summer or Fall of 2027. City Council approval is required to award a construction contract, at which time staff will also return with the completed environmental analysis for the project.

Options for Council Consideration:
 Option 1: Approve the conceptual designs of the proposed digital monument sign and gateway signage, including the proposed gateway signage locations, priority levels, and conceptual designs, and direct staff to advance final designs and advertise the project for construction. Staff would design all elements of the digital and gateway signage, but construction may be limited to high-priority components depending on actual costs following competitive bidding.

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 Option 2: Approve the conceptual designs with modifications before staff advance final design and advertisement for construction
 Option 3: Do not approve the conceptual design. This option would prevent staff from using the donated funds for their intended purpose, and the CIP would not be able to continue.
 Option 4: Provide alternative direction to staff.

Fiscal Impact:

The approved FY 2026-27 amended budget for CIP 111&112 Digital Monument Gateway and Downtown Wayfinding Signage Project is $592,177. This includes $550,000 in donated funds and $42,177 from the 301 Capital Improvement Fund. $50,000 of the donated funds (Chamber Donation) is dedicated to Downtown Wayfinding only. Staff is recommending formally segregating, renaming, and reappropriating the $50,000 Chamber Donation to CIP 112 – Downtown Wayfinding Signage and leaving the remaining $542,177 project funding balance in CIP 111 – Digital Monument and Gateway Signage.

The conceptual design, permitting, final design, and installation of the new signage for CIP 111 is estimated to cost approximately $774,000 and exceeds the current budget.

Staff is working to advance a project within the approved CIP budget and has recommended a priority level for each sign type to allow staff to advance the project in a phased manner if insufficient funds are available to construct all signage as part of the current CIP.

Attachments:

1. Location of Prior Sign at Community Center

2. Existing Gateway Signage Inventory

3. Economic Development Strategy (2022)

4. Precise Development Plan Resolution

5. Digital Monument and Gateway Signage Conceptual Designs

6. Digital Monument Site Plan and Elevations

7. Digital Sign Sizing Comparisons

8. Caltrans Viewshed Analysis
Respectfully Submitted by: Joe SanClemente, Public Works Director Noted for Fiscal Impact: Henry Chao, Finance Manager
Reviewed by: Brandon Walker, Administrative Services Director Legal Review: Jason Baltimore, Interim City Attorney
Approved: Steve Napolitano, City Manager

Exhibit A - Electronic Monument Sign Location Approximate location of prior sign
Highway (PCH)
Pacific Coast
Attachment 1 - Location of Prior Sign at
Community Center

Located on the east side of Valley Dr at 32nd
Pl, facing southbound traffic on Valley Dr.

Located on the west side of Sepulveda
Blvd and Longfellow Ave, facing
southbound traffic on Sepulveda Blvd.

Located on the median on Hermosa Ave at
Lyndon St, facing northbound traffic on
Hermosa Ave.

Located on the north side of Herondo St
at Valley Dr, facing westbound traffic on
Herondo St.

Located on the east side of Prospect Ave
at Ripley Ave, facing northbound traffic
on Prospect Ave.

ATTACHMENT 2 -

EXISTING GATEWAY SIGN INVENTORY

Hermosa Beach Economic Development Strategy
Introduction
Economic Development is different in each city according to its unique needs and opportunities. This Hermosa Beach Economic Development Strategy identifies a path forward as we emerge from the pandemic and post-pandemic recovery poised to facilitate business success, strengthen the local economy and improve quality of life for residents.

The Economic Development Committee directed development of a long-term Economic Development Strategy, as stated in PLAN Hermosa under Governance Goal 6: A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

This plan will be implemented by City departments in collaboration with the Hermosa Beach Chamber of Commerce, input from the community and, in some cases, with the help of professional consultants.

Regular review with the City Council will monitor progress and provide a system to update priorities and identify new Economic Development opportunities.

Some business-friendly initiatives put in place to serve the business community are included under the category of “City Economic Development Work Program” to ensure they are continued.

Preparation of the Economic Development Strategy
The Economic Development Strategy is the result of more than a year of work with the Economic Development Committee and Stakeholders Advisory Working Group to identify Economic Development Strategy objectives and actions, supported by the City Manager’s Office and Community Development Department staff. Monthly Economic Development Committee meetings and twicemonthly Stakeholders Advisory Working Group explored and discussed relevant Hermosa Beach topics, including Gateways and Corridors, Downtown issues, Tourism, Special Events, Arts and Culture, Music and Entertainment, and Placemaking.

The Economic Development Strategy includes strategic actions; steps the City can take to enhance Hermosa Beach and strengthen the local economy through beautification, code changes, and other pro-active steps to build relationships through listening to property owners and businesses to encourage investment, business expansion and success.

The strategic actions are divided into five categories: Citywide Beautification, Downtown, Municipal Code Amendments, Business Outreach, and City Economic Development Work Program.

Economic and Demographic Conditions
Hermosa Beach Demographics
2010 2020

Hermosa Beach Employment
Hermosa Beach has more than 1,000 businesses in commercial spaces and home-based, large and small. Hermosa Beach has 12,290 workers living within its borders who work across 13 major industrial sectors. The table below shows the types of jobs they hold. The most prevalent occupational category in Hermosa Beach is Management, in which 7,580 (61.7% of total) employees work. The second-most prevalent type of work is in Sales, which employs 2,966 (24.1% of total) in Hermosa Beach.

Employment by Occupation – Hermosa Beach
Hermosa Beach as Bedroom Community
Hermosa Beach is considered a “bedroom community,” since more residents travel outside the city for work than individuals who travel to Hermosa Beach to work, with a daily net outflow of 2,475, as shown in the below table. This contributes to a smaller daytime population, especially in comparison to the adjacent Manhattan Beach, which has a daily net gain of 4,377.

However, work-from-home trends may reduce employee outflow and allow more of the community to support local businesses during the day, including for in-person meetings for coffee or lunch.

Additionally, when the Skechers North American headquarters is completed in 2023 – located at the expanded campus in Manhattan Beach and Hermosa Beach – an addition 700 employees will be in the area to support businesses with lunch and shopping during the day. These encouraging factors promise to add business and foot traffic during the daytime.

Hermosa Beach Daytime Population
Hermosa Beach Tourism
Visitors support local businesses and help to attract the types of businesses that residents also enjoy.

Overnight visitors pay a 14% Transient Occupancy Tax (TOT) to support city services such as the pier, beaches, parks, police and fire services, and reduce cost impacts to residents.

During the most recent City Council budget review held March 22, 2022, it is expected that 2021-2022 TOT revenues will recover to pre-pandemic levels to approximately $3.5 million.

The Hermosa Beach Chamber of Commerce and Visitors Bureau has plans to focus on attracting new overnight visitors to further support local businesses and increase awareness of Hermosa Beach as an overnight visitor destination.

Hermosa Beach Transient Occupancy Tax (TOT)

Two small hotels are under construction at 70 10th Street with 6 rooms and 66 11th Street with 9 rooms, which will expand visitor hotel choice and add to the Hermosa Beach hotel room inventory, currently from 480 to 495 rooms.

Hermosa Beach Hotels
Name Year Built Category Rooms
Beach House 1998 Luxury 96
Grandview Inn 1973 Economy 17
H2O Hermosa 2020 Mid-Range 30
Hampton Inn 2002 Economy 70
Holiday Inn Express 2001 Economy 80
Hotel Hermosa 1990 Mid-Range 80
Quality Inn 1986 Economy 39
Sea Sprite Ocean Front Hotel 1957 Mid-Range 39
480
Economic Development Strategic Actions
Strategic Actions have been sorted into five broad categories to ensure regular progress in each area.

Citywide Beautification
1 Wayfinding Signs
Objective: Inform and direct visitors from PCH, Aviation and Artesia to beach, pier, parking, business districts and add to sense of place.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Implement wayfinding sign program along corridors and in Downtown with sidewalk details, QR codes or other pedestrian-level signs, including City branding, Responsible Staff: Public Works, City Manager’s Office, Chamber of Commerce 2 Façade Improvement Program for commercial districts
Objective: Private property investment to improve appearance of older buildings in need of refreshed exteriors.

Difficulty: Easy
Priority Timeline: Within 2-3 Years

Performance Measures: Proactive outreach to property owners, Identify funding source (CDBG, Grants), Establish program with architect assistance. Program to be catalyst for improvements, encouraging new investment reducing vacancy rates, increasing property values and providing a more welcoming atmosphere.

Responsible Staff: Community Development
3 Beautification Program, including gateway entries and corridors. Seek funding sources for improvements.

Objective: Improve community quality of life, sense of pride and City image, improve appearance of all areas of Hermosa Beach.

Difficulty: Medium
Priority Timeline: Within 2-3 Years
Performance Measures: Seek street view enhancements at every opportunity, Identify and incorporate beautification projects in annual CIP budget. Seek quality private developments.

Beautification is an investment in the City to add sales tax, increase hotel occupancy rates and TOT collections, reduce vacancy rates and increase property values.

Responsible Staff: Public Works, Community Development, City Manager’s Office 4 Beautification Awards
Objective: Celebrate and encourage improvements.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Annual recognition of new or improved private and public spaces.

Responsible Staff: Mayor’s Award or Chamber of Commerce 5 Consider Arts in Public Places Program
Objective: Arts in Public Places ordinance to add public art as part of private development to increase beautification with new projects.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Arts in Public Places ordinance to add public art as part of private development to increase beautification with new projects.

Responsible Staff: Community Development, Community Resources, Chamber of Commerce.

6 Placemaking Community Forum, including City Council, Planning Commission and Parks, Recreation and Community Resources Advisory Commission.

Objective: Consider Placemaking principles as decision making tool for staff and commissions.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Placemaking includes activating underutilized spaces and gathering places, improving area attractiveness for all ages and abilities, and including community in decision making. BIDs can also be considered in other areas of the City.

Responsible Staff: Community Development, City Manager’s Office, Public Works, Community Resources
7 Placemaking Project Design. The City to include community through public engagement.

Objective: Community involvement in design ensures area will be enjoyed, promotes local pride and quality of life.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Training and citywide approach to seek opportunities to include community input and neighborhood enhancement opportunities.

Responsible Staff: Community Development, City Manager’s Office, Public Works, Community Resources
8 Include Beautification-related projects in the City budget and CIP to add value and for residents and visitors to enjoy. Investment in the public realm improves community quality of life and welcomes visitors.

Objective: Improve public areas appearance to enhance community quality of life and City image
and attract visitors.

Difficulty: Medium or Difficult depending on projects
Priority Timeline: Within 2-3 Years or More than 3 years depending on projects Performance Measures: Results in increased commercial and residential property values and community pride, Increased hotel occupancies, City transient occupancy tax and sales tax collection
Responsible Staff: Public Works, Finance

Downtown
9 Work with Business Community to Explore Formation of a Business Improvement District (BID).

Objective: Facilitate BID if desired by Downtown property owners and/or businesses. A BID can fund activities beyond City services identified by property owners and/or businesses.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: Initial information meeting, determine which type of BID to establish, form advisory committee to identify activities needed and associated costs to determine assessments.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 10 Focused Update of Downtown Revitalization Strategy, including Preservation of Downtown Retail and Restaurants and other active uses on 1st floor.

Objective: Review document to determine what needs to be completed or added. Economic market study completed in 2021 can inform updated Downtown Revitalization Strategy.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: An updated strategy that aligns with emerging trends that sets the stage for a sustainable and vibrant economic future. Add incentives for active uses on 1st floor in Downtown with new Zoning Code. Will need consultant assistance after RFP and selection.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Consultant 11 Develop Identity/Vision for the Downtown
Objective: Incorporate City brand with marketing and future improvements.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: Consistent with PLAN Hermosa and Downtown Revitalization Strategy.

May be considered concurrent with Update of Downtown Revitalization Strategy. Would require RFP and consultant contract with public outreach.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Consultant, Chamber of Commerce

12 Comprehensive Downtown lighting evaluation with complete photometric study, design and installation. This requires a new CIP request for funding, community input for desired lighting, and public review.

Objective: Lighting plan for Downtown with overall vision to create safe and welcoming atmosphere.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Include in CIP budget, RFP, include public input process in contract.

This could be an example for other areas of the City in future.

Responsible Staff: Public Works, Consultant
13 Introduce and Facilitate Downtown Experiences (activate public spaces, add interest for residents and visitors)
Objective: Enhance the special sense of place Downtown to add vibrancy and attract new business interest and investment
Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Seek opportunities for art, music and special experiences in identified Downtown locations. Added foot traffic to add customers and increase sales tax, increase hotel occupancy rates and TOT collections, reduce vacancy rates and increase property values.

Responsible Staff: Community Development, Public Works, City Manager’s Office, Community Resources, Chamber of Commerce
Municipal Code Amendments
14 Permanently Allow Outdoor Dining Areas and Lane Reconfigurations Objective: To add vibrancy of public and private outdoor spaces, enhance sense of place and continue to offer outdoor options safely and comfortably. To move traffic at safer speeds and encourage all mobility options.

Difficulty: Medium
Priority Timeline: 1st Year
Performance Measures: City Council ordinance to change codes, CEQA analysis, CA Coastal Commission approval. Require encroachment rental fees and standards, including appearance, and to allow commercial use if not in use by business.

Responsible Staff: Public Works, Community Development, City Manager’s Office 15 Long Term Allowance of Outdoor Music in Business Locations Objective: Allow temporary outdoor music to become permanent to attract customers, add vitality and provide unique Hermosa Beach atmosphere.

Difficulty: 2-Medium
Priority Timeline: 1st Year
Performance Measures: Amend Title 17 (Zoning). Include with permanently allowed Outdoor Dining.

Responsible Staff: Community Development, Public Works
16 Program to Allow Outdoor Music in Public Spaces
Objective: Add vibrancy and sense of place to enhance Downtown Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Develop program with designated spaces and hours for scheduled musicians. Municipal code amendments (Title 12 Streets, Sidewalks and Public Places).

Responsible Staff: Community Resources, Public Works, Community Development, Police Department, Chamber of Commerce
Business Outreach
17 Regular Communication with Key Property Owners to Encourage Reinvestment and Provide Support as Needed
Objective: Meet with property owners of prime commercial sites to discuss status and opportunities.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: 4 meetings per year. Work with property owners to overcome obstacles to property improvements and investment.

Responsible Staff: Community Development, City Manager’s Office, City Council Representative, Chamber of Commerce
18 Develop Business Visitation Program
Objective: Build relationships with businesses, understand and better meet needs.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Schedule regular visits to a variety of businesses such as large employers, sales tax generators, high-visibility businesses. LAEDC can supplement City efforts with business check-in calls.6-10 visits per year
Responsible Staff: Community Development, City Manager’s Office, City Council Representative, Chamber of Commerce
19 Annual Commercial Property Owner and Brokers Forum
Objective: Create opportunity to communicate with property owners and brokers to share project updates, City updates and real estate trends.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Recognize roles of property owners, brokers and City to strengthen communications and relationships through annual meeting.

Responsible Staff: Community Development, City Manager’s Office, City Council, Chamber of Commerce
City Economic Development Work Program
20 Shop Local Program
Objective: Encourage residents to support local businesses year-round to retain and grow businesses and strengthen local economy.

Difficulty: Easy
Priority Timeline: 1st Year
Performance Measures: Work with Chamber to promote local businesses through social media and other communications at holiday season, ‘Small Business Saturday” and at every opportunity year-round.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 21 Provide Hermosa Beach business information to event promoters to encourage use of local vendors and distribution to participants.

Objective: Gain additional business support from day visitors attending events.

Difficulty: Easy

Priority Timeline: 1st Year
Performance Measures: Develop virtual business map with services provided and hours of operation to event promoters to encourage year-round patronage of local businesses.

Responsible Staff: Community Resources, Community Development, GIS, Chamber of Commerce
22 Retail Attraction Program for Competitive, Strengthened Retail Objective: Help recruit new businesses to reduce vacancies, increase foot traffic and strengthen local economy.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Identify vacancies, communicate with property owners, help recruit businesses to reduce vacancies, increase property values and maintain and increase sales tax revenue.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 23 Partnership with Chamber of Commerce to enhance Visitors Bureau to develop and promote the Hermosa Beach brand and provide visitor resources.

Objective: Promote Hermosa Beach as an overnight destination.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Increase overnight visitors to support businesses year-round, increase hotel occupancy and City transient occupancy taxes. Visitors support local businesses that residents also enjoy and strengthen the local economy.

Responsible Staff: City Manager’s Office, Chamber of Commerce 24 Periodic Community Survey to Determine What Types of Shops or Goods are Desired and Residents Drive Out of Town to Patronize
Objective: Survey information to identify gaps in services or goods provided for business attraction. Survey information is a helpful tool in business recruitment since community seeks certain types of business and shows market demand.

Difficulty: Easy
Priority Timeline: Within 2-3 Years

Performance Measures: Biennial survey to inform existing businesses of market needs and to help attract new businesses to reduce vacancies.

Responsible Staff: Community Development, City Manager’s Office, Chamber of Commerce 25 Explore Music Events and Activities to Celebrate Hermosa Beach Music History and Provide Musical Experiences for Community and Visitors
Objective: Celebrate unique local musical heritage for community pride and to distinguish Hermosa Beach to visitors.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Incorporate musical history into events and create new events. Events in non-summer season could attract visitors in the non-peak summer season and increase sales tax, increase hotel occupancy rates and TOT collections and strengthen local economy and Hermosa Beach brand.

Responsible Staff: Community Resources, Historical Society and Museum, Chamber of Commerce
26 Development Assistance Committee/Development Review Committee Objective: Provide early feedback and information to developers.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Formalize and promote pre-development meeting process. Early information establishes relationships and reduces development processing time.

Responsible Staff: Community Development, Public Works, Police, LA Fire as needed 27 Provide customer service training to all City staff to build a culture of excellent customer service.

Objective: Provide highest quality service to residents and businesses.

Difficulty: Easy
Priority Timeline: Within 2-3 Years
Performance Measures: Provide comprehensive customer service training with periodic updates. Include customer service consideration for job candidates. Build on shared City culture of excellent customer service by all employees.

Responsible Staff: City Manager’s Office, Human Resources

28 Continuous improvements to streamline processes and reduce approval times for permit processes.

Objective: Provide certainty and reduce approval times through efficiencies.

Difficulty: Easy
Priority Timeline: In Process
Performance Measures: Seek continuous staff efficiencies, Periodic Process Improvements Workshops, 1-2 per year
Responsible Staff: Community Development, Public Works, City Manager’s Office 29 Continue staff member assigned as Business Liaison
Objective: Point of contact to assist new and expanding businesses.

Difficulty: Easy
Priority Timeline: In Process
Performance Measures: Timely response to inquiries, referrals, maintain email business@ hermosabeach.gov
Responsible Staff: Community Development
30 Regular City Council Review
Objective: Continue citywide Economic Development program.

Difficulty: Easy
Priority Timeline: Continuous
Performance Measures: City Council review with identification of priorities and workplan in January and July each year to ensure progress on Economic Development Strategy Responsible Staff: Community Development, City Manager’s Office Economic Development Strategy Implementation
Implementation
The matrix below shows the Economic Development actions and ease to implement in five categories:

Citywide Beautification, Downtown, Municipal Code Amendments, Business Outreach and City Economic Development Work Program. These are rated at 1-Easy, 2-Medium and 3-Difficult. These ratings are based on factors such as budget costs, time required to complete, and level of complication including if the City will need to work with consultants or other agencies such as Coastal Commission

and CalTrans. This does not consider staff capacity; for example, all of the easy-rated actions could not be included in the staff work plan and completed at the same time.

Priority/Timeline
Actions’ priority and work plan determine which actions should be completed first. These are rated AWithin 1 Year, B-Within 2-3 Years, C-More than 3Years. An example of an action that is a priority but not rated as easy to implement is the “Permanently Allow Outdoor Dining” since the action requires ordinances to amend the municipal code, environmental analysis, and Coastal Commission. It is not easy to implement but has been identified as a priority. This is a working document and priorities may change as needed with periodic review.

Staff Assigned
The matrix below identifies who will be implementing the actions, including: CMO-City Manager’s Office, CD-Community Development, PW- Public Works, CR-Community Resources, PD-Police Department, and HR-Human Resources. The Chamber of Commerce and professional consultants are listed here to also work on strategic actions.

Continue Programs in Place
The Economic Development Strategy does not address or recommend changes to sustainability actions in place, including the successful Green Business Program and actions recognized as Blue City activities to continue protecting healthy waterways and oceans.

Regular City Council Review
For an Economic Development program to be successful, it needs to be a citywide priority and include multiple departments. A regular review of the Economic Development Strategy and prioritization of the work plan early in the year and mid-year ensures that the plan will continue, and Economic Development will be maintained as a City priority as intended in PLAN Hermosa.

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS

CITYWIDE

BEAUTIFICATION
1 Wayfinding Signs Inform and direct
visitors from PCH,
Aviation and Artesia to
beach, pier, parking,
business districts and
add to sense of place.

PW,
CMO,
Chamber
1 A
Timing
will need
to include
public
input
Implement wayfinding
sign program along
corridors and in
Downtown with
sidewalk details, QR
codes or other
pedestrian-level signs,
including City branding,
Include in CIP budget.

This may be two
different projects.
2 Beautification Program,
including gateway entries
and corridors. Seek
funding sources for
improvements.

Improve community
quality of life, sense of
pride and City image,
improve appearance of
all areas of Hermosa
Beach.

PW, CD,
CMO
2 3 for major
projects such
as sidewalks,
streets or
underground
utilities
B
B
for these
items
beyond
initial
funding
Seek street view
enhancements at every
opportunity, Identify
and incorporate
beautification projects
in annual CIP budget,
Seek quality private
developments.

Beautification is an
investment in the City
to add sales tax,
increase hotel
occupancy rates and
TOT collections, reduce
vacancy rates and

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
3 increase property
values.
3 Façade Improvement
Program for commercial
districts.

Private property
investment to improve
appearance of older
buildings in need of
refreshed exteriors.

CD 1 B Proactive outreach to
property owners,
Identify funding source
(CDBG, CIP, Grants)
Establish program
(architect assistance?).

Program to be catalyst
for improvements,
encouraging new
investment reducing
vacancy rates,
increasing property
values and providing a
more welcoming
atmosphere.
4 Beautification Awards Celebrate and
encourage
improvements.

Mayor’s
Award or
Chamber
1 B Annual recognition of
new or improved
private and public
spaces.
5 Consider Arts in Public
Places Program
AIPP would require
public art as part of
major commercial
developments as part
of citywide
beautification.

CD, CR,
Chamber
1 B Arts in Public Places
ordinance to add public
art as part of private
development to
increase beautification
with new projects.

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
4 6 Include beautificationrelated projects in the
City budget and CIP to
add value and for
residents and visitors to
enjoy. Investment in the
public realm improves
community quality of life
and welcomes visitors.

Improve public areas
appearance to enhance
community quality of
life and City image
and attract visitors.

PW,
Finance
1 2-3
depending
on projects
B
B-C
depending
on
projects
Results in increased
commercial and
residential property
values and community
pride, Increased hotel
occupancies, City
Transient Occupancy
Taxes and sales tax
collection
7 Placemaking Community
Forum, including City
Council, Planning
Commission and Parks,
Recreation and
Community Resources
Advisory Commission.

Consider Placemaking
principles as decision
making tool for staff
and commissions.

CD, CMO,
PW, CR
1 B Placemaking includes
activating underutilized
spaces and gathering
places, improving area
attractiveness for all
ages and abilities, and
including community in
decision making.
8 Placemaking Projects
Design. The City to
include community
through public
engagement.

Community
involvement in design
ensures area will be
enjoyed, promotes
local pride and quality
of life.

CD, CMO,
PW, CR
1 B Training and citywide
approach to seek
opportunities to
include community
input and
neighborhood
enhancement
opportunities.

DOWNTOWN
9 Work with Business
Community to Explore
Facilitate BID if desired
by Downtown property

CD, CMO
Chamber
2 A Initial information
meeting, determine

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
5 Formation of Business
Improvement District
(BID)
owners and businesses.

A BID can fund
activities beyond City
services identified by
property owners
and/or businesses.
which type of BID to
establish, form
advisory committee to
identify activities
needed and associated
costs to determine
assessments. BIDs can
also be considered in
other areas of the City.
10 Focused Update of
Downtown Revitalization
Strategy, including
Preservation of
Downtown Retail and
Restaurants and other
active uses on 1st floor
Review document to
determine what needs
to be completed or
added. Economic
market study
completed in 2021 can
inform updated
Downtown
Revitalization Strategy.

CD, PW,
CMO,
Consultant
2 A An updated strategy
that aligns with
emerging trends that
sets the stage for a
sustainable and vibrant
economic future.

Add incentives for
active uses on 1st floor
in Downtown with new
Zoning Code. Will need
consultant assistance
after RFP and selection.
11 Develop Identity/Vision
for the Downtown
Incorporate City brand
with marketing and
future improvements.

CMO, CD
PW,
Chamber,
Consultant
2 A Consistent with PLAN
Hermosa and
Downtown
Revitalization Strategy.

May be considered
concurrent with
Update of Downtown

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
6 Revitalization Strategy.

Would require RFP and
consultant contract
with public outreach.
12 Comprehensive
Downtown lighting
evaluation with complete
photometric study,
design and installation.

This requires a new CIP
request for funding,
community input for
desired lighting, and
public review.

Lighting plan for
Downtown with overall
vision to create safe
and welcoming
atmosphere.

PW,
Consultant
1 A Include in CIP budget,
RFP, include public
input process in
contract.

This could be an
example for other
areas of the City in
future.
13 Introduce and Facilitate
Downtown Experiences
(activate public spaces,
add interest for residents
and visitors)
Enhance the special
sense of place
Downtown to add
vibrancy and attract
new business interest
and investment.

CD, PW,

CMO, CR,
Chamber
1 B Seek opportunities for
art, music and special
experiences in
identified Downtown
locations. Added foot
traffic to add
customers and increase
sales tax, increase
hotel occupancy rates
and TOT collections,
reduce vacancy rates
and increase property
values.

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
7 14 Permanently Allow
Outdoor Dining Areas
and Lane
Reconfigurations
To add vibrancy of
public and private
outdoor spaces,
enhance sense of place
and continue to offer
outdoor options safely
and comfortably. To
move traffic at safer
speeds and encourage
all mobility options.

CD, PW,
CMO
2 A City Council ordinance
to change codes, CEQA
analysis, CA Coastal
Commission approval.

Require encroachment
rental fees and
standards, including
appearance, and to
allow commercial use if
not in use by business.

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS

MUNICIPAL CODE

AMENDMENTS
15 Long Term Allowance of
Outdoor Music in
Business Locations
Allow temporary
outdoor music to
become permanent to
attract customers, add
vitality and provide
unique Hermosa Beach
atmosphere.

CD,
PW
2 A Amend Title 17
(Zoning). Include with
permanently allowed
Outdoor Dining.
16 Program to Allow
Outdoor Music in Public
Spaces
Add vibrancy and sense
of place to enhance
Downtown.

CR, PW,

CD, PD,
Chamber
1 B Develop program with
designated spaces and
hours for scheduled
musicians. Municipal
code amendments
(Title 12 Streets,
Sidewalks and Public
Places).

BUSINESS OUTREACH
17 Regular Communication
with Key Property
Owners to Encourage
Reinvestment and
Provide Support as
Needed
Meet with property
owners of prime
commercial sites to
discuss status and
opportunities.

CD, CMO,
CC rep.,
Chamber
1 A 4 meetings per year
Work with property
owners to overcome
obstacles to property
improvements and
investment.
18 Develop Business
Visitation Program
Build relationships with
businesses, understand
and better meet needs.

CD, CMO,
CC rep.,
Chamber
1 B Schedule regular visits
to a variety of
businesses such as
large employers, sales
tax generators, highPage 445 of 602

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
9 visibility businesses.

LAEDC can supplement
City efforts with
business check-in
calls.6-10 visits per year
19 Annual Commercial
Property Owner and
Brokers Forum
Create opportunity to
communicate with
property owners and
brokers to share project
updates, City updates
and real estate trends.

CD, CMO,
CC,
Chamber
1 B Recognize roles of
property owners,
brokers and City to
strengthen
communications and
relationships through
annual meeting.

CITY ECONOMIC

DEVELOPMENT WORK

PROGRAM
20 Shop Local Program Encourage residents to
support local businesses
year-round to retain and
grow businesses and
strengthen local
economy.

CD, CMO,
Chamber
1 A Work with Chamber to
promote local
businesses through
social media and other
communications at
holiday season, ‘Small
Business Saturday” and
at every opportunity
year-round.
21 Provide Hermosa Beach
business information to
event promoters to
encourage use of local
Gain additional business
support from day
visitors attending
events.

CR, CD
GIS,
Chamber
1 A Develop virtual
business map with
services provided and
hours of operation to

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
10 vendors and distribution
to participants.
event promoters to
encourage year-round
patronage of local
businesses.
22 Retail Attraction Program
for Competitive,
Strengthened Retail
Help recruit new
businesses to reduce
vacancies, increase foot
traffic and strengthen
local economy.

CD, CMO
Chamber
1 B Identify vacancies,
communicate with
property owners, help
recruit businesses.
to reduce vacancies,
increase property
values and maintain
and increase sales tax
revenue.
23 Partnership with
Chamber of Commerce
to enhance Visitors
Bureau to develop and
promote the Hermosa
Beach brand and provide
visitor resources.

Promote Hermosa
Beach as an overnight
destination.

CMO,
Chamber
1 B Increase overnight
visitors to support
businesses year-round
, increase hotel
occupancy and City
transient occupancy
taxes. Visitors support
local businesses that
residents also enjoy
and strengthen the
local economy.
24 Periodic Community
Survey to Determine
What Types of Shops or
Goods are Desired and
Survey information to
identify gaps in services
or goods provided for
business attraction.

CD, CMO,
Chamber
1 B Biennial survey to
inform existing
businesses of market
needs and to help

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
11 Residents Drive Out of
Town to Patronize
Survey information is
helpful tool in business
recruitment since
community seeks
certain types of business
and shows market
demand.
attract new businesses
to reduce vacancies.
25 Explore Music Events and
Activities to Celebrate
Hermosa Beach Music
History and Provide
Musical Experiences for
Community and Visitors
Celebrate unique local
musical heritage for
community pride and to
distinguish Hermosa
Beach
to visitors.

CR,
Historical
Society
and
Museum,
Chamber
1 B Incorporate musical
history into events and
create new events.

Events in non-summer
season could attract
visitors in the non-peak
summer season and
increase sales tax,
increase hotel
occupancy rates and
TOT collections and
strengthen local
economy and Hermosa
Beach brand.
26 Development Assistance
Committee/Development
Review Committee
Provide early
feedback/info to
developers

CD, PW,
PD, Fire as
needed
1 B Formalize and promote
pre-development
meeting process. Early
information establishes
relationships and

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
12 reduces development
processing time.
27 Provide customer service
training to all City staff to
build on culture of
excellent customer
service.

Provide highest quality
service to residents and
businesses.

CMO, HR, 1 A Provide comprehensive
customer service
training with periodic
updates. Include
customer service
consideration for job
candidates. Build on
shared City culture of
excellent customer
service by all
employees.
28 Continuous
improvements to
streamline processes and
reduce approval times
for permit processes.

Provide certainty and
reduce approval times
through efficiencies.

CD, PW,
CMO
1 In Process Seek continuous staff
efficiencies, Periodic
Process Improvements
Workshops
1-2 per year
29 Continue staff member
assigned as Business
Liaison
Point of contact to assist
new and expanding
businesses.

CD 1 In Process Timely response to
inquiries, referrals,
maintain email
business@
hermosabeach.gov
30 Regular City Council
Review
Continue citywide
Economic Development
program.

CMO, CD,
PW
1 Continuous City Council review
with identification of
priorities and workplan
in January and July
each year to ensure

STRATEGIC ACTION OBJECTIVE STAFF EASE TO

IMPLEMENT/

DIFFICULTY
1-Easy
2-Medium
3-Difficult

PRIORITY/

TIMELINE
A-1st Year
B-2-3 Years
C-3 Years+

PERFORMANCE

MEASURES
STATUS
13 progress on Economic
Development Strategy
*CMO-City Manager’s Office, CD-Community Development, PW- Public Works, CR-Community Resources, CC – City Council representative, PDPolice Department, and HR-Human Resources. The Chamber of Commerce and professional consultants are listed here.

Economic Development Strategy as Implementation of PLAN Hermosa PLAN Hermosa, the City’s General Plan, was adopted by the City Council in August 2017. The Economic Development Strategy supports several PLAN Hermosa goals and policies that are listed below.

Governance Element
Goal 6. A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

Policies:
• 6.1 Long-term economic development. Support the development and implementation of longterm economic development strategies that seek to establish and keep new businesses and a strong middle class in Hermosa Beach over the decades to come. • 6.2 Regional presence. Encourage economic development strategies that will make Hermosa Beach a driving force and jobs center behind the regional economy of the South Bay region. • 6.3 Diversified Economy. Encourage economic development strategies that allow the city to move beyond reliance on its two main industries – accommodation and food service and retail trade – and transform itself to a mature mix of economic activity and job opportunities. • 6.4 Business support. Support the Chamber of Commerce, retailers, tourist service businesses, artists, and other agencies to develop an aggressive marketing strategy with implementation procedures.
• 6.5 Creative economy. Prioritize strategies that will create an economy full of diverse talents, trades and goods for the city. For long lasting economic success, a range of services, arts, entertainment and retail should be supported on all scales of the city’s economy. • 6.6 Pop-up shops. Develop plans and programs for underutilized spaces, such as vacant buildings, utility corridors, parkways, etc., for temporary retail, restaurant, and community promoting uses. • 6.7 Retail base. Encourage economic development reflective of the character of Hermosa Beach with small and medium scale retail development within Hermosa Beach in order to create a stronger tax base and increase the City’s tax revenue.

Land Use Element
Goal 1. Create a sustainable urban form and land use patterns that support a robust economy and high quality of life for residents.

Policies:

• 1.1 Diverse and distributed land use patterns. Strive to maintain the fundamental pattern of existing land uses, preserving residential neighborhoods, while providing for enhancement of corridors and districts in order to improve community activity and identity. • 1.4 Diverse commercial areas. Promote the development of diversified and unique commercial districts with locally owned businesses and job- or revenue-generating uses. • 1.5 Balance resident and visitor needs. Ensure land uses and businesses provide for the needs of residents as well as visitors.
• 1.8 Respond to unique characteristics. Enhance the unique character and identity of the city’s neighborhoods, districts and corridors through land use and design decisions. Allow policies and programs to be focused on each unique character area of the city.

Goal 3. A series of unique, destination-oriented districts throughout Hermosa Beach. • 3.1 Unique districts. Encourage the development of local and city-wide districts and centers that address different community needs and market sectors and complement surrounding neighborhoods.
• 3.3 Diverse retail and office centers. Provide incentives to transform existing single-use commercial properties that are accessible into retail destinations by adding a diversity of uses, providing new pedestrian connections to adjacent residential areas, reducing the visual prominence of parking lots, making the centers more pedestrian-friendly and enhancing the definitions and character of street frontage and associated streetscapes. • 3.4 Diverse employment sectors. Strive to create districts that support increased employment activity, particularly for growing or emerging economic sectors. • 3.5 Compact office formats. New employment uses should be designed in a compact format with minimal front setbacks from the street, typical lease spans of 40 feet or less, and where feasible, combined with other commercial uses.

Thank You to All Who Contributed to This Economic Development Strategy Economic Development Committee
Councilmember Mary Campbell, Chair
Planning Commissioner Peter Hoffman, Vice Chair
Mayor Michael Detoy, Committee Member
Planning Commissioner David Pedersen, Committee Member
Economic Development Stakeholders Advisory Group
Jessica Accamando
Frank Buckley
Colin Cooley
Tony Cordi
Jon David
Dave Davis
Brian M. Dunne
Lori Ford
Bob Jones
Bob Lombardo
Anthony Morrison
Ron Newman
Peter Nolan
Laura Pena
Josh Royal
Bill Sigler
Stacy Straus
Jonathan M. Wicks
City Staff Economic Development Team
Suja Lowenthal
Ken Robertson
Angela Crespi
Melanie Hall
Doug Krauss
Carlos Luis
Sirinya Matute
Joe Sanclemente
Christy Teague

CITY OF HERMOSA BEACH
PC RESOLUTION NO. 26-14

A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF

HERMOSA BEACH, CALIFORNIA, APPROVING PRECISE DEVELOPMENT PLAN (PDP26-06) FOR NEW ELECTRONIC MONUMENT SIGN AT 710 PIER

AVENUE IN THE PUBLIC FACILITY (P-F) ZONE, ADOPTING EXHIBIT A-B

CONTAINING FINDINGS, DETERMINATIONS AND CONDITIONS OF
APPROVAL; AND DETERMINING THAT THE PROJECT IS CATEGORICALLY

EXEMPT FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT
(CEQA).

WHEREAS, on July 16, 2026, applicant Kristian Alarcon on behalf of the City of Hermosa Beach Public Works Department (“applicant”), filed a development application seeking approval Precise Development Plan (PDP26-06) (the “project”) for the construction of an electric monument sign at 710 Pier Avenue in Hermosa Beach (“project site”); and
WHEREAS, the Planning Commission conducted a duly noticed public hearing to consider the subject application on August 18, 2026, at which time testimony and evidence, both written and oral, was presented to and considered by the Planning Commission; and
WHEREAS, the proposed project is Categorically Exempt from the California Environmental Quality Act as defined in Section 15311(a), Class 11 Exemption, Accessory Structures, as the project consists of placement of a digital sign on an existing institutional facility. Section 15300.2 of the CEQA Guidelines list the exceptions to the exemption and these exceptions to the exemptions define circumstances that override or negate the City’s ability to use a categorical exemption. Specifically, these exceptions to the exemptions are:
• The project is located in a sensitive environment such that the project may impact an officially mapped and designated environmental resource of hazardous or critical concern;
• The cumulative effect of successive projects of the same type in the same place, over time, is significant;
• The project may have a significant environmental impact due to unusual circumstances;
• The project may damage scenic resources (i.e. trees, historic buildings, or rock outcroppings) within an official state scenic highway; • The project is located on a listed hazardous waste site; or None of the exceptions to the Categorical Exemptions apply, nor will the Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

location of the project impact an environmental resource of hazardous or critical concern. The project will not result in a significant cumulative impact of successive projects of the same type in the same place over time or have a significant effect on the environment due to unusual circumstances or damage a scenic highway or scenic resources within a state scenic highway. The site is not located on a hazardous waste site and will not cause a substantial adverse change in the significance of a historical resource. The project is not considered a historic resource.

NOW, THEREFORE, THE PLANNING COMMISSION OF THE CITY OF HERMOSA BEACH, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1. Incorporation of Recitals. The recitals above are true and correct, and are hereby incorporated herein by this reference.

SECTION 2. Approval. The Planning Commission hereby approves the PDP for the Project, subject to and in accordance with the “Findings and Determinations” as set forth in Exhibit A and “Conditions of Approval” as set forth in Exhibit B.

SECTION 3. Adoption of Exhibits. The Planning Commission hereby adopts Exhibit A (Findings and Determinations and Exhibit B(Conditions of Approval), attached hereto and incorporated herein by reference.

SECTION 4. California Environmental Quality Act (“CEQA”). The Planning Commission finds that the project is exempt from CEQA pursuant to CEQA Guidelines section 15311(a) because the amendments relate to administrative procedures and do not authorize additional development or intensification of land use.

SECTION 5. Severability. If any section or provision of this Resolution is for any reason held invalid or unconstitutional by a court of competent jurisdiction, or is preempted by subsequent legislation, the remaining provisions shall remain in full force and effect. The Planning Commission hereby declares that it would have adopted this Resolution and each provision thereof irrespective of the invalidity of any one or more provisions
SECTION 6. Effective Date. Pursuant to the Code of Civil Procedure Section 1094.6, any legal challenge to the decision of the Planning Commission, after a formal appeal to the City Council, must be made within 90 days after the final decision by the City Council.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

______________________________________________________________________________ PASSED, APPROVED, and ADOPTED on this 18th day of August 2026.

AYES: CHAIRPERSON IZANT, VICE CHAIRPERSON FLAHERTY, and COMMISSIONERS HIRSH and HOFFMAN
NOES:

ABSTAIN:

ABSENT: COMMISSIONER MCNALLY

CERTIFICATION
I hereby certify the foregoing PC Resolution 26-14 is a true and complete record of the action taken by the Planning Commission of the City of Hermosa Beach, California, at its regular meeting of August 18, 2026.

Stephen Izant Alison Becker
Chairperson Secretary
_________________________________
Date
Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF 8/27/2026

Exhibit A

EXHIBIT A

FINDINGS AND DETERMINATIONS
Precise Development Plan No. PDP26-06
710 Pier Avenue, Hermosa Beach, California (“Property”) The following Findings, Determinations, and Conditions of Approval (“COA”) are incorporated into and made a part of Resolution No. 26-14.

I. Precise Development PLAN No. 26-06 (“PDP”) Findings. The Planning Commission finds as follows:

A. The Property is zoned Public Facility. Hermosa Beach Municipal Code (HBMC) Section 17.29.030 establishes that all development regulations, except for building height, be specified through the approval of a Precise Development Plan (PDP).

B. The proposed Project consists of an electronic monument sign to be located on the corner portion of the lawn of the Community Service’s building. The City’s Sign Ordinance, HBMC Chapter 17.50, is silent as to the regulation of signs in the PF zone,
II. Precise Development Plan No. PDP26-06 (“PDP”) Findings. The City Council Planning Commission finds as follows pursuant to HBMC Section 17.74.050:

A. The design, layout, and other physical features of the Project comply with all applicable provisions of Title 17 and all other applicable provisions of the HBMC.

The design, layout, and physical features of the project do comply with all applicable provisions of the Hermosa Beach zoning code and all other titles of the Hermosa Beach Municipal Code, subject to the conditions of approval. The City’s Sign Ordinance, HBMC Chapter 17.50, is silent as to the regulation of signs in the PF zone; pursuant to the PF Zone development regulations, development standards are established through an approved Precise
Development Plan (PDP) in accordance with Chapter 17.74.

Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885 Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit A
The project consists of an electric monument sign at the southwestern corner of Pier Avenue and Pacific Coast Highway on the lawn of the Community Center. The proposed dual-sided electric sign is ground mounted 8.5 feet high by 12 feet wide with the display measuring approximately 4.72 feet high by 8.875 feet wide. The sign has been designed to complement the Art Deco style of the Community Center.

The digital display will adjust its brightness using an ambient light sensor. This feature allows the display to increase brightness during daylight hours for visibility in direct sunlight and reduce brightness at night to avoid over-illumination. The sign fabricator ensured readability of the digital display across the wide intersection approach.

B. The design, layout, and other physical features of the project are consistent with the General Plan, and any applicable specific plan or design guidelines; and
The Project advances General Plan goals promoting high-quality architecture, entryway enhancements and pedestrian-oriented design.

Further analysis of the projects consistency is summarized in the table below:

General Plan Consistency
Land Use Element Findings
Goal 4. A variety of corridors
throughout the city provide
opportunities for shopping,
recreation, commerce,
employment and circulation.

The proposed project is consistent
with Policy 4.4 because it is
located at prominent intersections
at Pacific Coast Highway and Pier
Avenue in the Civic Center District
abutting Gateway Commercial.

The sign helps to accentuate the
prominence of the gateway
reinforcing arrival to this gateway
while providing information
regarding city services, community
Policy 4.4 Unique architectural
design. Encourage the use of
unique architectural features,
facades, and outdoor spaces
within Gateway Commercial
developments to signify arrival
to Hermosa Beach
Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit A
General Plan Consistency
Land Use Element Findings
Policy 4.6 High Quality signage.

Businesses are required to
provide signage made of highquality materials and design, consistent with City sign codes.

Policy 4.9 Streetscape
enhancements. Facilitate
streetscape improvements, add
pedestrian amenities that
attract new uses, and revitalize
the corridors
events, public meetings and other
civic announcements.

The signs design complements the
Community Center's Art Deco
architecture.

The monument sign enhances the
streetscape through the
installation of a pedestrian-scaled
monument that serves as both a
functional communication feature
and gateway element. It supports
placemaking by reinforcing the
identity of the Community Center
as a civic destination and
strengthening the sense of arrival
at one of Hermosa Beach's
primary gateways.

Goal 5. Quality and authenticity
in architecture and site design in
all construction and renovation
of buildings.

The proposal put forth is consistent
with Policy 5.1 as the project is
thoughtful in its use of scale and
massing to avoid interfering with
the visibility of the traffic signal
indications. The design will be fit
the esthetics of the Community
Center’s Art Deco architecture.

The digital monument sign aligns
with Policy 5.4 as a key entrance
that displays the City’s name.

Policy 5.1 Scale and MassingConsider the scale of new
development within its urban
context to avoid abrupt changes
in scale and massing
Policy 5.4 Unique brand and
identity. Promote city-wide
identity with the addition of
gateway signs, monuments, or
other features to key entrances
(especially to the east and
north) that display the City’s
name and identifies the area as
a distinct place.

Public Safety Element Finding
Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit A
General Plan Consistency
Land Use Element Findings
Goal 4. The community has the
capacity and is prepared for
unavoidable hazards.

The community’s ability to react
and respond during hazardous
events is predicated on both an
awareness of the potential risks,
and an understanding of how to
respond to hazardous events.

The signs digital display aligns with
Policy 4.1 to display community
announcements and emergency
information in real time.

Policy 4.1 Public awareness.

Increase public awareness of
hazards, emergency response,
and recovery through updated
evacuation routes and
informational signage.

C. The design, layout, and other physical features of the project comply with any design or development standards applicable to the zone, unless waived or modified pursuant to the provisions of Title 17.

The design, layout, and physical features of the project do comply with the applicable design and development standards of the Public Facility (PF) Zone. Pursuant to the PF Zone development regulations, development standards are established through an approved Precise Development Plan (PDP) in accordance with Chapter 17.74.

The proposed digital monument sign is intended to communicate City programs events, public notices, and other community information.

Although the PF Zone does not establish specific sign
development standards, the adjacent General Commercial (C3) Zone permits ground signs not exceeding 10 feet in height. At approximately 8.5 feet in height, the proposed monument sign is below that standard and maintains a pedestrian-scaled design that is compatible with eh surrounding streetscape.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B

EXHIBIT B
Conditions of Approval
Precise Development Plan No. PDP26-06
710 Pier Avenue, Hermosa Beach, California (“Property”) The following Conditions of Approval (“COA”) are incorporated into and made a part of Resolution No. RES-26-XX.

I. Conditions of Approval (“COA”). The Planning Commission finds as follows:

1. The development and continued use of the property shall be in conformance with submitted plans received and reviewed by the Planning Commission at its meeting of August 18, 2026. The Community Development Director may approve minor modifications that do not otherwise conflict with the HBMC or requirements of this approval.

2. The monument sign shall be equipped with an automatic ambient light sensor that continuously adjusts the display brightness based on surrounding light conditions to minimize glare, avoid creating a traffic safety hazard, and reduce light pollution. The specifications shall be included in the plans submitted for building permits.

3. The electric display shall not flash, blink, rotate, scroll, animate, or otherwise display moving text or images. Messages and images shall transition only by a gradual fade or dissolve effect. Emergency alerts may temporarily override standard message requirements when issued by authorized public agencies.

4. The electric display shall be limited to the following:
a) On-site information and announcements;
b) Emergency alerts;
c) Community events; and
d) Information regarding city programs, activities, and services.

5. The electric display shall not be used to advertise
a) Commercial businesses, products, services, or commodities; and Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885 Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B
b) Political campaigns, candidates, ballot measures, or political messages.

6. Prior to issuance of a sign permit, the applicant shall provide documentation demonstrating that the proposed electric monument sign has received all required approvals from, or a determination that no approval is required by, the California Department of Transportation (Caltrans).

7. The project shall fully comply with all requirements of Chapter 17.50.140 of the Hermosa Beach Municipal Code (HBMC), including but not limited to:
a) The construction of the sign shall conform to applicable standards and shall be shown on structural plans and reviewed at the time of Building Division Plan Check.
b) The sign is not intended for advertisement and any future decision to allow advertising would require separate review and approval by Caltrans.

8. The project shall comply with all requirements of the Building Division, Public Works Department, Fire Department, and HBMC.

9. The applicant shall comply with all applicable mitigation measures of the General Plan Program EIR (SCH No. 201581009) as adopted by the City Council including:
a) Construction projects within the city shall demonstrate compliance with all applicable standards of the Southern California Air Quality Management District, including the following provisions of District Rule 403:
i. All unpaved demolition and construction areas shall be wetted at least twice daily during excavation and construction, and temporary dust covers shall be used to reduce dust emissions and meet SCAQMD Rule 403. Wetting could reduce fugitive dust by as much as 50
percent.
ii. The construction area shall be kept sufficiently dampened to control dust caused by grading and hauling, and at all times provide reasonable control of dust caused by wind.
iii. All clearing, earth moving, or excavation activities shall be discontinued during periods of high winds (i.e., greater than 15 mph), so as to prevent excessive amounts of dust.
iv. All dirt/soil loads shall be secured by trimming, watering, or other appropriate means to prevent spillage and dust.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B
v. All dirt/soil materials transported off-site shall be required to cover their loads as required by California Vehicle Code Section 23114 to prevent excessive amount of dust.
vi. General contractors shall maintain and operate construction equipment so as to minimize exhaust emissions.
vii. Trucks having no current hauling activity shall not idle but shall be turned off (MM 4.2-2A).
b) In accordance with Section 2485 in Title 13 of the California Code of Regulations, the idling of all diesel-fueled commercial vehicles (weighing over 10,000 pounds) during construction shall be limited to 5 minutes at any location (MM 4.2-2b).
c) Construction projects within the city shall comply with South Coast Air Quality Management District Rule 1113 limiting the volatile organic compound content of architectural coatings (MM 4.2-2c).

For any project where earthmoving or ground disturbance activities are proposed at depths that encounter older Quaternary terrace deposits (depths between 15 and 35 feet), a qualified paleontologist shall be present during excavation or earthmoving activities (MM

4.4- 3).
d) If paleontological resources are discovered during earthmoving activities, the construction crew shall immediately cease work in the vicinity of the find and notify the City. The project applicant(s) shall retain a qualified paleontologist to evaluate the resource and prepare a recovery plan in accordance with Society of Vertebrate Paleontology guidelines (1996). The recovery plan may include, but is not limited to, a field survey, construction monitoring, sampling and data recovery procedures, museum storage coordination for any specimen recovered, and a report of findings. Recommendations in the recovery plan that are determined by the lead agency to be necessary and feasible shall be implemented before
construction activities can resume at the site where the paleontological resources were discovered (MM 4.4-3).
e) For development located at a distance within which acceptable vibration standards pursuant to the Table 4.11-10 of the General Plan Program EIR, included below, the applicant at the time of plan check submittal shall submit a report prepared by a qualified structural engineer demonstrating the following:
i. Vibration level limits based on building conditions, soil conditions, and planned demolition and construction methods to ensure vibration levels would not exceed acceptable levels where damage to structures using vibration levels in Draft EIR Table 4.11-4 as standards.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B
ii. Specific measures to be taken during construction to ensure the specified vibration level limits are not exceeded.
iii. A monitoring plan to be implemented during demolition and construction that includes post- construction and postdemolition surveys of existing structures that would be impacted. Examples of measures that may be specified for implementation during demolition or construction include but are not limited to:

1. Prohibition of certain types of impact equipment.

2. Requirement for lighter tracked or wheeled equipment.

3. Specifying demolition by non-impact methods, such as sawing concrete.

4. Phasing operations to avoid simultaneous vibration sources.

5. Installation of vibration measuring devices to guide decision- making for subsequent activities (MM 4.11-2).

General Plan Program EIR TABLE 4.22-10
Typical Vibration Source Levels for Construction
Equipment
Equipment Vibration Velocity
Level at 25 Feet, in/sec
Distance from
Equipment Within
Which Standard is
Exceeded
Pile driver (impact) 0.158 158 feet
Equipment Vibration Velocity
Level at 25 Feet, in/sec
Distance from
Equipment Within
Which Standard is
Exceeded
Pile driver (sonic) 0.045 68 feet
Clam shovel drop
(slurry wall) 0.050 74 feet
Hydro mill (slurry wall) 0.002-0.006 9-17 feet
Vibratory roller 0.050 74 feet
Hoe ram 0.022 43 feet
Large bulldozer 0.022 43 feet
Caisson drilling 0.022 43 feet
Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B
Loaded trucks 0.020 40 feet
Jackhammer 0.009 24 feet
Small bulldozer 0.001 5 feet
Building Plans:

10. Two copies of a Final Landscape Plan, consistent with landscape plans approved by the Planning Commission, indicating size, type, quantity, and characteristics of landscape materials shall be submitted to the Community Development Department for review and approval prior to the issuance of Building Permits.

11. Contractor to revise existing irrigation affected by new work, as needed, to continue to provide water to existing landscape

12. Contractor to add lateral lines, spray heads, or other irrigation equipment and cap existing lines, as needed for proper function of existing system and distribution of water to existing landscape.

13. New low-lying plants shall be provided around the base of the sign.

14. The plans and construction shall comply with all requirements of the Building Code in Title 15 and Green Building Standards in HBMC Chapter 15.48. Water conservation practices set forth in HBMC Section 8.56.070 shall be complied with and noted on construction plans.

15. Contractor to provide low water volume drip irrigation and all necessary components, programming and data input for immediate ETO based scheduling by the irrigation controller, temporary manual programming is allowed for a maximum 3 month for plant establishment period, shrub/groundcover planting and turf areas are to be on separate valves.

16. Adjust irrigation heads to provide optimal coverage and reduce overspray onto sign.

17. The plans and construction shall comply with all requirements of the Building Code in Title 15 and Green Building Standards in HBMC Chapter 15.48. Water conservation practices set forth in HBMC Section 8.56.070 shall be complied with and noted on construction plans.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B

18. Two copies of final construction plans, including site, elevation, and floor plans, which are consistent with the conditions of approval of this conditional use permit, shall be reviewed and approved by the Planning Division for consistency with Planning Commission approved plans and this Resolution prior to the submittal to the Building Division for Plan Check.

19. The applicant shall submit all required plans and reports to comply with the City’s construction debris recycling program including manifests from both the recycler and County landfill at least 65% of demolition debris associated with demolition of the existing improvements and new construction shall be recycled.

Public Works

20. Contractor to apply anti-graffiti coating or vandal resistant protective screen cover where applicable.

Construction

21. Prior to issuance of a Building Permit, abutting property owners and residents within 100 feet of the project site shall be notified of the anticipated date for commencement of construction.
a) The procedures for notification shall be provided by the Building and Safey Division of the Community Development Department. b) Building permits will not be issued until the applicant provides an affidavit certifying mailing of the notice.

22. Project construction shall conform to the Noise Control Ordinance requirements in HBMC Section 8.24.050. Allowed hours of construction shall be printed on the building plans and posted at construction site.

23. Traffic control measures, including flagmen, shall be utilized to preserve public health, safety, and welfare.

24. A construction sign shall be posted conspicuously during the course of construction at the project site.

Other:

25. This approval shall not be effective for any purposes until the permittee and the owners of the property involved have filed at the office of the Planning Division of the Community Development Department their affidavits stating that they are aware of, and agree to accept, all of the conditions of this grant. The Precise Development Plans shall be recorded, and proof of recordation shall be Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

Exhibit B
submitted to the Community Development Department prior to the issuance of a building permit.

26. A verbatim copy of the conditions of approval, along with the applicant and property owners' signatures of acceptance, shall be incorporated into the construction documents before building permit issuance.

27. The Planning Commission may review these Precise Development Plans and may amend the subject conditions or impose any new conditions if deemed necessary to mitigate detrimental effects on the neighborhood resulting from the subject use.

28. The subject property shall be developed, maintained, and operated in full compliance with the conditions of this grant and any law, statute, ordinance, or other regulation applicable to any development or activity on the subject property. Failure of the permittee to cease any development or activity not in full compliance shall be a violation of these conditions.

29. To the extent permitted by law, Permittee shall defend, indemnify and hold harmless the City of Hermosa Beach, its City Council, its officers, employees and agents (the “indemnified parties”) from and against any claim, action, or proceeding brought by a third party against the indemnified parties and the applicant to attack, set aside, or void any permit or approval for this project authorized by the City, including (without limitation) reimbursing the City its actual attorney’s fees and costs in defense of the litigation. The City may, in its sole discretion, elect to defend any such action with attorneys of its choice. The permittee shall reimburse the City for any court and attorney's fees which the City may be required to pay as a result of any claim or action brought against the City because of this permit. Although the permittee is the real party in interest in an action, the City may, at its sole discretion, participate at its own expense in the defense of the action, but such participation shall not relieve the permittee of any obligation under this condition.

Docusign Envelope ID: 844199A1-18B0-84A7-83E4-CECCAD8609FF

City of Hermosa Beach
Digital Monument
and Gateway Signage
Design Concepts 6/29/26

Existing
Signage to
Remain

WELCOME TO
Future median pending
Caltrans approval
A
C
C
B
G
D
F
F
MEDIUM
MEDIUM
HIGH
HIGH
HIGH
HIGH
LOW
E
E
C
E
Solar uplights
Solar uplights
Solar uplights
Solar uplights
Uplights
Uplights
Uplights and
Illuminated lettering
MEDIUM
LOW
MEDIUM
MEDIUM
MEDIUM
Hermosa Beach Digital Monument and Gateway Signage Map Locations Priority level shown as HIGH, MEDIUM, or LOW
Manhattan Ave at Neptune Ave, S/W Corner
Hermosa Ave at 35th St
Valley Dr at Longfellow Ave on the Greenbelt
Longfellow Ave and PCH
Artesia Blvd & Harper Ave
Gould Ave, West of PCH
Prospect Ave at 1st St
Herondo St at Valley Dr
Aviation Blvd East of Prospect
PCH at 24th St in the SB Center Median

PENDING CALTRANS APPROVAL
PCH at Pier Ave
Hermosa Ave at Lyndon St
PCH between 1st Pl and 2nd St
NOTE: PRIORITY LEVEL SHOWN AS HIGH, MEDIUM , OR LOW Page 469 of 602

WELCOME TO
A B C

D E F G
8’
9’
12’
4'-6"
12’
7’
3’-2”
2'-6" 4'-6" 1'-6"
1'-6"
2' 12’
8'-6" 8'
Double-Sided
Electronic Sign Acrylic with
internal
illumination
Precast
Concrete Precast
Concrete
Fabricated
Aluminum
Fabricated
Aluminum
Acrylic
Letters
Acrylic
Plaque
Precast
Concrete
Acrylic
Letters
Acrylic
Plaque
Precast
Concrete
Acrylic
Plaque
Acrylic
Letters
Acrylic
Letters
Precast
Concrete
Acrylic
Plaque
Hermosa Beach Digital Monument and Gateway Signage Concepts

Hermosa Beach Digital Monument and Gateway Signage Concepts

Hermosa Beach Digital Monument and Gateway Materials Examples Imagery Acrylic Plaques Precast Concrete
Acrylic Letters Brick / Stone Veneer

1 Job Name:

Job Number:

Date:

BID ITEM DESCRIPTION

ESTIMATED

QUANTITY UNIT UNIT COST ITEM COST SUBTOTAL MAP LOCATION 1 Construction Surveying 1 Allow $5,000.00 $5,000.00
2 Clear and Grub 1 Allow $8,000.00 $8,000.00
3 Misc. Demo 1 Allow $15,000.00 $15,000.00
Sub-total $28,000.00 $28,000.00
4 Precast Digital Monument Sign with Double Sided
Digital Screen (12'x8'-6") 1 EA $150,000.00 $150,000.00 A
5 Precast Gateway Sign, Single Sided (8'x4'-6") 1 EA $40,000.00 $40,000.00 B
6 Precast Gateway Sign, Single Sided (4'-6''x8') 3 EA $40,000.00 $120,000.00 C
7 Precast Gateway Sign, Single Sided (3'-2''x9') 1 EA $20,000.00 $20,000.00 D
8 Fabricated Aluminum Gateway Sign, Single Sided (12')
(Option for City Fabrication) 3 EA $8,000.00 $24,000.00 E
9 Fabricated Aluminum Gateway Sign Fin, Single Sided
(12') (Option for City Fabrication) 2 EA $8,000.00 $16,000.00 F
10 Fabricated Aluminum Plaque and Lettering at Existing Block Wall on Valley Drive 1 EA $13,500.00 $13,500.00
G
Sub-Total $383,500.00 $383,500.00
11 Soil preparation and fine grading 1 LS $1,000.00 $1,000.00 12 Shrub Planting - 1 Gal. @ Digital Monument Sign 1 LS $1,500.00 $1,500.00 13 Boulders @ Digital Monument Sign 1 LS $1,500.00 $1,500.00 14 2" Wood Mulch at Planting Areas @ Digital Monument
Sign 1 LS $500.00 $500.00
15 90 Day Landscape Maintenance - By City 1 LS $600.00 $600.00 Sub-Total $5,100.00 $5,100.00
MIG
109 W. Union
Fullerton, CA 92832
Tel. (714) 871-3638
Hermosa Beach Signage: Digital Monument & Gateway Signage 5500
June 24, 2026

SIGNAGE

OPINION OF PROBABLE CONSTRUCTION COST

SURVEY, DEMOLITION AND SITE PREP
LANDSCAPE @ DIGITAL MONUMENT SIGN

2 16 Irrigation System Adjustments 1 Allow $2,000.00 $2,000.00 Sub-Total $2,000.00 $2,000.00
17 Electrical Conduits, Trenching, Wiring and Pull boxes 1 Allow $30,000.00 $30,000.00 18 Pedestal Mounted Meter/Panel, Feeders & Lighting
Controls 1 Allow $14,000.00 $14,000.00
19 Digital Monument Up-Lighting 1 Allow $8,500.00 $8,500.00 20 Gateway Sign Up-Lighting 4 EA $3,500.00 $14,000.00
21 Solar Up-Lighting 7 EA $1,200.00 $8,400.00
Sub-Total $74,900.00 $74,900.00
$493,500.00
$24,675.00
$98,700.00
$24,675.00
$641,550.00
Mobilization (5%)
Escalation (5%)

SUB TOTAL

IRRIGATION

ELECTRICAL

SUBTOTAL
Construction Contingency (20%)
MIG has no control over the cost of labor, materials, equipment or the contractor's methods of determining costs. These opinions of probable costs represent our best judgement as design professionals familiar with the construction industry and public works contracts. MIG cannot and does not guarantee that proposals, bids or construction costs will not vary from our opinion of probable construction costs. Opinion of Probable Cost shall not be used as a bid form or for any bidding purposes.

Final Design & Permitting (estimated)
$100,000 - 133,000 TOTAL $641,550 - 744,550

PIER AVE. PACIFIC COAST HWY

COMMUNITY
CENTER
NEW

DIGITAL

MONUMENT

LOW LYING PLANTS

OR GROUNDCOVER

NEW IRRIGATION

REFER TO NOTES
NOTES:

1. CONTRACTOR TO INSTALL VANDAL RESISTANT PROTECTIVE SCREEN COVER AND NON-SACRIFICIAL MATTE FINISH ANTI-GRAFFITI COATING AS APPROPRIATE.

2. CONTRACTOR TO REVISE EXISTING IRRIGATION AFFECTED BY NEW WORK, AS NEEDED, TO CONTINUE TO PROVIDE WATER TO EXISTING LANDSCAPE. ADD LATERAL LINES, SPRAY HEADS OR OTHER IRRIGATION EQUIPMENT AND

CAP EXISTING LINES, AS NEEDED FOR PROPER FUNCTION OF EXISTING SYSTEM AND DISTRIBUTION OF WATER TO EXISTING LANDSCAPE.

3. FOR NEW PLANTING (LOW LYING PLANTS OR GROUNDCOVER ONLY) AREAS; CONTRACTOR TO PROVIDE LOW

WATER VOLUME DRIP IRRIGATION AND ALL NECESSARY COMPONENTS (INCLUDING PRESSURE REGULATOR, FILTRATION, ETC.) , PROGRAMMING AND DATA INPUT FOR IMMEDIATE ETO BASED SCHEDULING BY THE IRRIGATION CONTROLLER. TEMPORARY MANUAL PROGRAMMING IS ALLOWED FOR A MAXIMUM 3 MONTH FOR PLANT ESTABLISHMENT PERIOD. SHRUB/GROUNDCOVER PLANTING AND TURF AREAS ARE TO BE ON SEPARATE VALVES.

4. ADJUST IRRIGATION HEADS TO PROVIDE OPTIMAL COVERAGE AND REDUCE OVERSPRAY ONTO SIGN, SIDEWALK, AND PAVING.

5. MAKE ADJUSTMENTS, ADD HEADS, CHANGE HEADS, NOZZLES OR ORIFICES AS MAY BE REQUIRED TO PROVIDE COMPLETE COVERAGE.

PAUL MURDOCH ARCHITECTS

HERMOSA

BEACH DIGITAL

SIGNAGE

COMMUNITY

CENTER LAWN
109 W. UNION AVE.

FULLERTON, CA 92832

DIGITAL

MONUMENT

SITE PLAN
AND

ELEVATIONS
L-1

DIGITAL MONUMENT SITE PLAN

DIGITAL MONUMENT ELEVATIONS

DIGITAL SIGN SIZING

COMPARISON

Proposed Digital Monument Sign
mockup
Proposed Digital Monument Sign

Redondo Union High School
200 N PCH Redondo Beach, CA
10 FT 12 FT
2 FT

Mira Costa High School
1401 Artesia Blvd. Manhattan Beach, CA
20 FT 10 FT
5 FT

Journey of Faith Church
1243 Artesia Blvd Manhattan Beach, CA
15 FT
10 FT
5 FT

Hermosa Valley School
1731 Valley Dr Hermosa Beach, CA
12 FT
8 FT
4 FT

Torrance Civic Center
3331 Torrance Blvd Torrance, CA
16 FT
5 FT
10 FT

Brea Civic Center
200 S Randolph Ave Brea, CA
7 FT
8 FT
4 FT

Posted
Speed
Limit
Posted
Speed
Limit +
10 MPH
Posted
Speed
Limit
Posted
Speed
Limit +
10 MPH
Posted
Speed
Limit
Posted
Speed
Limit +
10 MPH

DIGITAL
MONUMENT SIGN Attachment 8 - Caltrans Viewshed Analysis Page 484 of 602 MOCKUP Digital Display

Sign not visible from this location.

Blocked by building. Position NP, No. 3 Lane, SB PCH 400' No picture taken from No. 3 lane
because of on-street parking.

Sign not visible from this location.

Blocked by building. Position 2, No. 3 Lane, SB PCH 300'

Sign not visible from this location.

Blocked by building. Position 3, No. 3 Lane, SB PCH 270' Signal heads visible for
for 30 MPH speed limit.

Not obscured by sign.

Sign not visible from this location.

Blocked by building. Position 4, No. 3 Lane, SB PCH 200'

Sign not visible from this location.

Position 5, No. 3 Lane, SB PCH 100'

Position 6, No. 3 Lane, SB PCH Limit Line Signal heads not obscured by sign.

Sign not visible from this location.

Blocked by building. Position 7, No. 2 Lane, SB PCH 400'

Sign not visible from this location.

Blocked by building. Position 8, No. 2 Lane, SB PCH 300'

Sign not visible from this location.

Blocked by building. Position 9, No. 2 Lane, SB PCH 270' Signal heads visible for
for 30 MPH speed limit.

Not obscured by sign.

Position 10, No. 2 Lane, SB PCH 200' Signal heads not obscured by sign.

Position 11, No. 2 Lane, SB PCH 100' Signal heads not obscured by sign.

Position 12, No. 2 Lane, SB PCH Limit Line Signal heads not obscured by sign.

Sign not visible from this location.

Blocked by building. Position 13, No. 1 Lane, SB PCH 400'

Sign not visible from this location.

Blocked by building. Position 14, No. 1 Lane, SB PCH 300'

Position 15, No. 1 Lane, SB PCH 270' Marquee Sign
Signal heads visible for
for 30 MPH speed limit.

Not obscured by sign.

Position 16, No. 1 Lane, SB PCH 200' Signal heads not obscured by sign. Marquee Sign

Position 17, No. 1 Lane, SB PCH 100' Signal heads not obscured by sign.

Position 18, No. 1 Lane, SB PCH Limit Line Signal heads not obscured by sign.

Position 19, Left- Turn Lane, SB PCH 100' Signal heads not obscured by sign.

Position 20, Left-Turn Lane, SB PCH Limit Line Signal heads not obscured by sign.

Position 21, No. 1 Left-Turn Lane, NB PCH 200'

Position 22, No. 1 Left-Turn Lane, NB PCH 100'

Position 23, No. 1 Left-Turn Lane, NB PCH Limit Line

Position 24, No. 2 Left-Turn Lane, NB PCH 200'

Position 25, No. 2 Left-Turn Lane, NB PCH 100'

Position 26, No. 2 Left-Turn Lane, NB PCH Limit Line

Position 27, No. 1 Lane, NB PCH 400'

Position 28, No. 1 Lane, NB PCH 300'

Position 29,No. 1 Lane, NB PCH 270'

Position 30, No. 1 Lane, NB PCH 200'

Position 31, No. 1 Lane, NB PCH 100'

Position 32, No. 1 Lane, NB PCH Limit Line
Position 33, No. 2 Lane, NB PCH 400'

Position 34, No. 2 Lane, NB PCH 300'

Position 35, No. 2 Lane, NB PCH 270'

Position 36, No. 2 Lane, NB PCH 200'

Position 37, No. 2 Lane, NB PCH 100'

Position 38, No. 2 Lane, NB PCH Limit Line
Position 39, No. 3 Lane, NB PCH 400'

Position 40, No. 3 Lane, NB PCH 300'

Position 41, No. 3 Lane, NB PCH 270'

Position 42, No. 3 Lane, NB PCH 200'

Position 43, No. 3 Lane, NB PCH 100'

Position 44, No. 3 Lane, NB PCH Limit Line

Position 45, No. 3 Lane, EB Pier Ave 100'

Position 46, No. 3 Lane, EB Pier Ave Limit Line
Sign not visible from this location.

Blocked by on-street parking. Position 47, No. 2 Lane, EB Pier Ave 325'

Sign not visible from this location.

Blocked by on-street parking.

Position 48, No. 2 Lane, EB Pier Ave 300'
Position 49, No. 2 Lane, EB Pier Ave 215'

Position 50, No. 2 Lane, EB Pier Ave 200'

Position 51, No. 2 Lane, EB Pier Ave 100'

Position 52, No. 2 Lane, EB Pier Ave Limit Line

Sign not visible from this location.

Blocked by on-street parking.

Position 53, No. 1 Lane, EB Pier Ave 325'
Sign not visible from this location.

Blocked by on-street parking. Position 54, No. 1 Lane, EB Pier Ave 300'

Position 55, No. 1 Lane, EB Pier Ave 215' Page 540 of 602 Position 56, No. 1 Lane, EB Pier Ave 200'

Position 57, No. 1 Lane, EB Pier Ave 100'

Position 58, No. 1 Lane, EB Pier Ave Limit Line

Position 59, WB 14th St Limit Line Page 544 of 602

APPROVAL OF DIGITAL

AND GATEWAY SIGNAGE

CONCEPTUAL DESIGN
OCTOBER 13, 2026

Background
 CIP 111 created in response
to 2022 Economic
Development Strategy
 Intended to develop
consistent family of signage
 Three primary elements:

1. Digital Monument Sign

2. Gateway Signage

3. Downtown Wayfinding

Background
 2014: $50,000 Chamber donation
 December 2025:
– $500,000 Sheldon Donation
– Staff engaged design firm MIG Inc.
 July 15, 2025: Public Works Commission reviewed
conceptual designs for digital and gateway signs
+ feedback on downtown signs.
 August 18, 2026: Planning Commission approved
Precise Development Plan (PDP) for the digital
sign.

Analysis – Digital Monument Sign
 Community Center Lawn
at Pier Avenue & PCH
 Replace former sign
removed in 2019
 Purpose: Community
related announcements
(non-advertising)

Analysis – Digital Monument Sign

Analysis – Digital Monument Sign
Conceptual Design

Analysis – Digital Monument Sign
Conceptual Design - Illuminated

Analysis – Digital Monument Sign
Full-scale Mock-up

Analysis – Digital Monument Sign
Caltrans – Viewshed Analysis

Analysis – Digital Monument Sign
 Caltrans approval
completed
 Size Comparisons
 Planning
Commission
Approved
 Estimated Cost
$150k - $250k

Analysis – Gateway Signage

Analysis – Gateway Signage

Analysis – Gateway Signage
Considerations (reviewed by PW Commission):

1. Overall sign design

2. Proposed Locations

3. Sign type by location

4. Priority levels (High, Medium, and Low)

5. Appropriateness of uplighting

Proposed Gateway
Signs and Priority

Fiscal Impact
 FY 2026-27 budget for CIP 111&112 Digital
Monument Gateway and Downtown Wayfinding
Signage Project is $592,177 ($550,000 donations +
$42,177 CIP Funds).
 Recommend formally splitting the project:
– CIP 112 - $50,000 Chamber Donation for
Downtown Signage only (proceed on separate
track).
– CIP 111 - $542,000 dedicated for Digital and
Gateway Signage.

Fiscal Impact & Next Steps
 Up to $774,500 needed for design and
construction versus $542,000 available.
 Project to advance within available budget –
may only cover signage designated “high
priority”.
 Design full package (4 to 6 months) -- 2 locations
require Caltrans permitting.
 Scope to be refined through design process.

Recommendation
Staff recommends that City Council:

1. Approve the conceptual design of the proposed digital monument sign near the Community Center;

2. Approve the proposed gateway signage locations, priority levels, and conceptual designs;

3. Direct staff to advance the final design of the digital monument and gateway signage and advertise the project for construction;

4. Authorize staff to formally separate the existing CIP 111 (111 Primary / 112 Secondary) Digital Monument Gateway and Downtown
Wayfinding Signage Project into two separate projects: CIP 111 – Digital Monument and Gateway Signage and CIP 112 - Downtown Wayfinding Signage; and

5. Rename and reappropriate $50,000 of CIP 112 to Downtown Wayfinding Signage.

City of Hermosa Beach | Page 1 of 3
Meeting Date: October 13, 2026
Staff Report No. 26-CCO-019
Honorable Mayor and Members of the Hermosa Beach City Council

CONSIDERATION OF THE NEXT STEPS WITH A POSSIBLE VACANCY ON THE

PLANNING COMMISSION DUE TO ATTENDANCE REQUIREMENTS
(City Clerk Martha Alvarez)
Recommended Action:

Staff recommends City Council:

1. Waive application of the attendance-related automatic vacancy provision set forth in Hermosa Beach Municipal Code Section 2.32.020;

2. Allow the commissioner to retain the appointment; and

3. Direct staff to return in January 2027 with an update regarding attendance status and continued service on the Planning Commission.

Executive Summary:

Planning Commissioner Greg McNally has accumulated absences that trigger the automatic vacancy provisions of Hermosa Beach Municipal Code Section 2.32.020.

Under the Municipal Code, the vacancy is not effective until the City Council receives notice and either waives the provision or declines to waive it.

This report requests City Council direction regarding the Planning Commission seat. Staff recommends that the City Council waive the automatic vacancy provision and direct staff to return in January 2027 with an update on the commissioner's attendance status.

Alternatively, the City Council may decline to waive the provision, declare the seat vacant, and direct staff to begin recruiting to fill the vacancy.

Background:

The Planning Commission consists of five members appointed by the City Council. The Commission serves in an advisory capacity to the City Council on matters relating to land use, development, zoning, and long-range planning.

Hermosa Beach Municipal Code Section 2.32.020 establishes attendance requirements for Planning Commission members. The Municipal Code states that two absences from regularly scheduled meetings within one calendar quarter and/or four absences from regular meetings within one calendar year creates an automatic vacancy. The Municipal Code further states that there is no distinction between excused and unexcused absences.

City of Hermosa Beach | Page 2 of 3
The Municipal Code also provides that an automatic vacancy shall not become effective until the City Council receives notice of the attendance record and either waives or declines to waive application of the provision.

Commissioner Greg McNally (Seat No. 5, Member-At-Large) has accumulated two absences within one calendar quarter and therefore meets the threshold established in Municipal Code Section 2.32.020. As a result, City Council must consider this matter.

Discussion:

The Municipal Code grants the City Council discretion to waive application of the automatic vacancy provision after receiving notice of a commissioner's attendance record.

Regular attendance is important to maintaining the Planning Commission's effectiveness and ensuring continuity in public hearings, planning initiatives, and policy discussions. At the same time, the Municipal Code expressly authorizes the City Council to determine whether applying the automatic vacancy provision is appropriate under the circumstances.

Options for Council Consideration:

Staff has identified two options for City Council consideration.

Option 1:

Waive Application of the Automatic Vacancy Provision
Under this option, City Council would waive the attendance-related automatic vacancy provision and allow the commissioner to continue serving on the Planning Commission.

Staff would return to the City Council in January 2027 with an update regarding attendance and continued service on the Commission.

Option 2:

Allow the Vacancy to Take Effect
Under this option, the City Council would decline to waive application of the automatic vacancy provision, declare the seat vacant, and direct staff to initiate recruitment and public outreach to fill the vacancy pursuant to applicable law and City procedures.

Fiscal Impact:

If the City Council waives the automatic vacancy provision and directs staff to return with an update at a future meeting, no additional budgetary resources would be required.

City of Hermosa Beach | Page 3 of 3
If the City Council declines to waive the automatic vacancy provision and directs staff to initiate recruitment to fill the vacancy, the City Clerk's Office would incur costs associated with public notice, outreach, application processing, and appointment activities. The adopted budget includes sufficient funds to support these activities.

Respectfully Submitted by: Martha Alvarez, City Clerk
Noted for Fiscal Impact: Henry Chao, Finance Manager
Legal Review: Jason Baltimore, Interim City Attorney
Approved: Steve Napolitano, City Manager

PLANNING COMMISSION

ATTENDANCE AND POTENTIAL

VACANCY

Overview
• Introduction
• Background
• Municipal Code Provisions
• City Council Options
• Recruitment Timeline
• Recommended Actions

• Commissioner has accumulated absences
meeting the threshold in HBMC Section

2.32.020.
• Automatic vacancy is not effective until City
Council receives notice and acts.
• Council may waive application of the
provision or allow the vacancy to take effect.

Background

Municipal Code Provisions
• Two absences from regularly scheduled meetings
within one calendar quarter create an automatic
vacancy.
• Four absences from regular meetings within one
calendar year create an automatic vacancy.
• There is no distinction between excused and
unexcused absences.
• The automatic vacancy is not effective until the City Council receives notice and either waives or declines
to waive application of the provision.
• If not waived, the vacancy is filled by appointment for the unexpired term.

Option 1 – Waive Provision
• Waive application of the attendance-related automatic vacancy provision. • Allow Commissioner McNally to retain the seat.
• Receive a status update and reconsider the matter at a future date.

Option 2 – Declare Vacancy
• Decline to waive the automatic vacancy provision.
• Declare the Planning Commission seat vacant.
• Direct the City Clerk to conduct recruitment and schedule interviews.

City Council Options

Recruitment Timeline (If Vacancy Declared)
• Open recruitment for at least two weeks.
• Council may conduct interviews at a regular
or special meeting.
• Appointment would fill the remainder of the
term.

Recommended Actions
• Option A: Waive the provision and revisit at a
future meeting.
• Option B: Declare the vacancy and begin
recruitment.
• Provide any additional direction to staff.















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City of Hermosa Beach | Page 1 of 1
Meeting Date: October 13, 2026
Staff Report No. [Report No.]
Honorable Mayor and Members of the Hermosa Beach City Council

TENTATIVE FUTURE AGENDA ITEMS
Attached is the current list of tentative future agenda items for Council’s information.

The tentative future agenda provides a preliminary preview of topics planned for discussion at upcoming City Council meetings over a specified period, typically the next three months. The items listed in this document are "tentatively" scheduled, meaning they are subject to change and should not be considered final until the official agenda for each meeting is posted. This document is a work in progress and offers a glimpse into the City's priorities and planned discussions, allowing stakeholders to anticipate and prepare for potential topics of interest.

Key Features of a Tentative Future Agenda Document:

1. Tentative Schedule: Each agenda item is assigned a tentative date, indicating when it is expected to be discussed. These dates are provisional and may be adjusted based on various factors.

2. Work in Progress: The document is continuously updated as new items emerge, priorities shift, or additional information becomes available. This flexibility ensures City Council can address the most pressing issues in a timely manner.

3. Transparency and Communication: By publishing a tentative future agenda, the City aims to maintain transparency with residents, businesses, and other stakeholders. It helps the community stay informed about potential topics of discussion and provides an opportunity for public engagement and preparation.

4. Fluid Scheduling: The scheduling of agenda items is fluid until the official agenda for a specific City Council meeting is posted. Changes can occur due to various reasons, such as new developments, additional preparatory work required, or changes in workload or priority.

Attachment:

Tentative Future Agenda Items

CITY COUNCIL TENTATIVE FUTURE AGENDA
Revised: October 8, 2026 at 11:00 A.M.

OCTOBER 27, 2026 @ 4:30 PM

APPLICANT INTERVIEWS FOR REPRESENTATIVE TO THE LOS ANGELES COUNTY WEST

VECTOR AND VECTOR-BORNE DISEASE CONTROL DISTRICT BOARD
OCTOBER 27, 2026 @ 5:00 PM

INITIAL
DATE
CLOSED SESSION:

1. Approval of minutes of Closed Session held on October 13, 2026

2. Public Employee Performance Evaluation: City Attorney/City Attorney Firm OCTOBER 27, 2026 @ 6:00 PM

PRESENTATIONS

HERMOSA BEACH ACHIEVES FUNCTIONAL ZERO STREET HOMELESSNESS 10-YEAR ANNIVERSARY OF BLUE ZONES CERTIFICATION IN THE BEACH CITIES

RECOGNIZING KATHY DUNBABIN FOR HER SERVICE AS A PUBLIC WORKS COMMISSIONER RECOGNIZING HERMOSA BEACH ROTARY’S SAUNA DONATION TO FIRE STATION 100 RECOGNIZING CLEAN BAY RESTAURANTS (MAYOR’S ANNOUNCEMENT)

CONSENT CALENDAR
City Council Minutes City Clerk Ongoing
Check Registers Administrative Services
Director
Ongoing
Cash Balance Report for August 2026 Administrative Services Director
Ongoing
Revenue Report, Expenditure Report, and CIP Report by Project for August 2026
Administrative Services
Director
Ongoing
City Treasurer’s Report for August 2026 City Treasurer Ongoing Capital Improvement Program Status Report Public Works Director Ongoing Second Reading - Consideration of an Ordinance Amending Hermosa Beach Municipal Code Chapter 1.10 to Modernize
Administrative Citation Procedures (continued from September 8, 2026)
Community Development
Director
Council Direction
Oct 13, 2026
Second Reading - Zoning Code — Eliminate CUP for condos and add minor map review by Director
Community Development
Director
Council Direction
Oct 13, 2026
Second Reading - Ordinance to Amend Chapter 12.28 Parks, Playgrounds and Other Public Areas and Adopt a Resolution to Modify the Park Reservation Fees
Parks and Recreation
Director
Council Direction
Oct 13, 2026

PUBLIC HEARINGS
Consideration of Field Reservation Policy and Fee Updates Parks and Recreation Director
Staff Request
Sept 2, 2026
Review of Clark Building Fees (supported by Keegan, Detoy, and Saemann)
Parks and Recreation
Director
Council Direction
Sept 8, 2026
Municipal Code Update to 10.36 Parking Meters Sr. Management Analyst Staff Request Sept 23, 2026

MUNICIPAL MATTERS
Appointment of Representative to the Los Angeles County West Vector and Vector-Borne Disease Control District Board for a two-year term ending December 31, 2028
City Clerk Biennial
Consideration of Amendment to Hermosa Beach Chamber of
Commerce Agreement for 2027 Events
Parks and Recreation
Director
Staff Request
Sept 9, 2026

2 Consideration of adjusting Clean Power Alliance default to middle level for Hermosa Beach customers (supported by
Saemann, Keegan, and Francois)
Environmental Programs
Manager
Council Direction
Sept 8, 2026
Hermosa Avenue and Pier Avenue Intersection Pedestrian
Crosswalk Restoration Options
Public Works Director Staff Request
Sept 21, 2026
Discussion On Engineering and Traffic Survey, and Assembly Bill 43 Public Works Director Staff Request
Aug 27, 2026
Discussion on Assembly Bill 413, “The Daylighting” Law to Enhance Pedestrian Safety
Public Works Director Staff Request
Aug 27, 2026
FUTURE AGENDA ITEMS – CITY COUNCIL
Future Agenda Items City Manager Ongoing

CITY MANAGER REPORTS

INFORMATIONAL ITEMS
Los Angeles County Fire and Ambulance Monthly Report for July and August 2026
Emergency Management
Coordinator
Ongoing
Police Crime Statistics for September 2026 Police Chief Ongoing Action minutes of the Planning Commission Meeting of
September 15, 2026
Community Development
Director
Ongoing

3 NOVEMBER 10, 2026 @ 5:00 PM INITIAL

DATE CLOSED SESSION
NOVEMBER 10, 2026 @ 6:00 PM

CONSENT CALENDAR
City Council Minutes City Clerk Ongoing
List of Regular and Ongoing City Board and Commission
Appointive Terms that will Expire During the 2027 Calendar Year City Clerk Annual
Check Registers Administrative Services
Director
Ongoing

PUBLIC HEARINGS
Resolution Approving the Allocation of Community
Development Block Grant (CDBG) Funds to Construct American with Disabilities Act (ADA) Compliant Sidewalk Panels and Curb Ramps
Public Works Director Staff Request
Sept 16, 2026

MUNICIPAL MATTERS
Approval of Long-term Agreements for 2027-2029 Special Events Parks and Recreation Director
Staff Request
Aug 18, 2026
2027 Residential Parking Program update on latest round of changes to residential parking program and consider updates where needed
Administrative Services
Director
Council Direction
Approval of Contract for a Server Replacement Project (~$100k, and hardware ~$400K)
GIS/IT Analyst Staff Request
Sept 21, 2026
RTI Transatlantic Cable Memorandum of Understanding
Amendment
Community Development
Director
Staff Request
Aug 31, 2026
Examine office-to-housing conversions and look at developing a comprehensive plan to identify zoning and municipal code changes necessary to allow and encourage these
conversions (Supported by Jackson, Francois, and Detoy) Community Development
Director
Council Direction
Aug 25, 2026
Informational Item - Potential moratorium on Data Centers within the City limits, informed by recent developments in neighboring City of El Segundo (supported by Detoy and Jackson)
Community Development
Director
Council Direction
Jul 28, 2026
Approve Grant Agreement with COPS - Real Time Crime Center Phase II
Police Chief Staff Request
Oct. 5, 2026
FUTURE AGENDA ITEMS – CITY COUNCIL
Future Agenda Items City Manager Ongoing

CITY MANAGER REPORTS

INFORMATIONAL ITEMS
Parking Citation and Metered Revenue Report – October 2026 Senior Management Analyst
Ongoing
Action minutes of the Parks and Recreation Advisory Commission Meeting of October 6, 2026
Parks and Recreation
Director
Ongoing
NO MEETING NOVEMBER 24, 2026
(DARK FOR THANKSGIVING WEEK)

4 THURSDAY, DECEMBER 3, 2026
CERTIFICATION OF NOVEMBER 2026 ELECTION,

INSTALLATION OF NEW OFFICERS, AND

ELECTION OF MAYOR & MAYOR PRO TEMPORE
DECEMBER 12, 2026 @ 5:00 PM INITIAL

DATE CLOSED SESSION
DECEMBER 12, 2026 @ 6:00 PM

CONSENT CALENDAR
City Council Minutes City Clerk Ongoing
Check Registers Administrative Services
Director
Ongoing
Cash Balance Report for September 2026 Administrative Services Director
Ongoing
Revenue Report, Expenditure Report, and CIP Report by Project for September 2026
Administrative Services
Director
Ongoing
City Treasurer’s Report for September 2026 City Treasurer Ongoing Capital Improvement Program Status Report Public Works Director Ongoing

MUNICIPAL MATTERS
City Council Meeting Schedule Executive Assistant Annual City Council Committee Reorganization City Clerk Annual City Accessible Beach Mats Pilot Update Public Works Director Staff Request Aug 27, 2026
FUTURE AGENDA ITEMS – CITY COUNCIL
Future Agenda Items City Manager Ongoing

CITY MANAGER REPORTS

INFORMATIONAL ITEMS
Los Angeles County Fire and Ambulance Monthly Report for September 2026
Emergency Management
Coordinator
Ongoing
Police Crime Statistics for October 2026 Police Chief Ongoing Action minutes of the Public Works Commission Meeting of September 16, 2026
Public Works Director Ongoing
Action minutes of the Planning Commission Meeting of October 20, 2026
Community Development
Director
Ongoing
Action minutes of the Parks and Recreation Advisory Commission Meeting of November 4, 2026
Parks & Recreation Director Ongoing

5 PENDING NEW ITEMS

STATUS /

TENTATIVE MEETING DATE
(Updated 8/10/26)
Landscape and Street Lighting District Assessment Adjustment (mail-in election authorization)
Initiated by: Council Direction Jul. 9, 2019
Public Works
Director
Pending staff availability.

If council agrees to
advance the adjustment,
it will need to go to a
citywide ballot in
compliance with
Proposition 218.

Emergency Services Municipal Code Chapter 2.56 Update Emergency Management
Coordinator
Waiting for State to review
proposed language
changes
Consideration of licensing agreement/fees for use of City logo Initiated by: Council Direction Jun. 9, 2020
City Attorney/City
Clerk
The City will develop a
licensing agreement for
commercial uses of the
City logo as part of a
comprehensive
Administrative
Memorandum (AM) on
City Branding and Logo
Use by City Staff. City staff
will begin drafting the AM
after finalizing the City’s
style guide and filing its
“Intent to Use” trademark
application for the City
logo with the USPTO. As
part of developing a
Licensing Agreement for
the Commercial Use of
the City Logo, staff will
establish a process for
reviewing and handling
these requests. This
process will likely include
the negotiation of
royalties and as well as
the preparation of a staff
report to obtain Council
approval to enter into the
agreement. Only after the
City receives the issuance
of a Notice of Allowance
from the USPTO can it
begin approving
applications for
commercial uses of the
logo.

Parks and Recreation Advisory Commission Volleyball Court Use Subcommittee was formed to review all aspects of the beach volleyball courts located in the residential area
Initiated: 2021
Parks and
Recreation Director To be completed in 2026
PLAN Hermosa 5-year check-in on milestones
(Supported by Massey, Campbell, Armato, Jackson)
Initiated by: Council Direction October 26, 2021
Community
Development
Director/Environmen
tal Program
Manager
The next update to City
Council will be in 2026

6 Consideration of rules that would govern operation of off-sale alcohol establishments in downtown and consideration of queuing for on-sale alcohol establishments. (supported by Massey, Saemann and Detoy)
Initiated by: Council Direction June 13, 2023
Community
Development/
Police Chief
Ordinance to be
established to address
items.

Citywide Engineering and Traffic Survey and review of provisions in California Assembly Bill 43 that are anticipated to become effective on or about June 30, 2024.

Initiated by: Unanimous Council Direction July 25, 2023 Public Works
Director
Pending staffing
availability and
completion of other
previously requested
future agenda
items. Targeting Summer
2026.

Request Public Works Commission to review fines and other consequences involved with illegal tree removal and return to Council as an action item for discussion and deliberation. (supported by Saemann, Francois, Detoy)
Initiated by: Council Direction August 13, 2024
Public Works
Director
Pending staffing
availability and
completion of other
previously requested
future agenda items.

Explore Best Practices for Undergrounding. (supported by:

Detoy, Saemann, and Jackson)
Initiated by: Council Direction November 12, 2024
Public Works
Director
Pending staffing
availability and
completion of other
previously requested
future agenda items. Staff
will also need to request
funding in the future
budget cycle to support
bringing in appropriate
consulting expertise on
this item.

Refer the public pool discussion to the Parks and Recreation Advisory Commission for review prior to City Council.
(supported by Saemann, Detoy, and Jackson)
Initiated by: Council Direction June 24, 2025
Parks and
Recreation Director Pending Commission
Review
Consideration of Adding Another Accessible Beach Mat,
Modifications to Existing Layout, and Potential for Outside Funding for a Permanent Installation (supported by: Francois, Saemann and Jackson)
Initiated by: Council Direction August 26, 2025
Public Works
Director Item will return to Council
after review by the Public
Works Commission
Agendize discussion on Rosenberg’s Rules of Order and Robert’s Rules of Order at the next City Council Retreat
(supported by: Detoy and Jackson)
Initiated by: Council Direction September 9, 2025
City Manager The next City Council
Retreat will be scheduled
once a permanent City
Manager is appointed
Informational Item for Public Works Commission to study maximizing and expanding the street parking inventory through the analysis of the City's red curb standard to include studying golfcart parking spaces for reduced streets and studying the Driveway Parking Permit Program.
(supported by: Jackson and Saemann)
Initiated by: Council Direction September 9, 2025
Public Works
Director Pending staffing
availability and
completion of other
previously requested
future agenda items.

Informational Item to Consider Including Dispatch Services as Part of Bid for Fire Services
(supported by: Keegan and Saemann)
Initiated by: Council Direction April 28, 2026
City Manager
Informational Item for a comprehensive review of City speed limits, focusing on major thoroughfares including Hermosa Avenue, 27th Street, Valley Drive, Ardmore Avenue, and
Prospect Avenue (supported by: Jackson and Detoy)
Initiated by: Council Direction May 12, 2026
Public Works
Director