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2022 Strategic Planning Workshop

City Council/Public Financing Authority
February 4, 2022

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2022 Strategic Planning Workshop
Meeting
February 4, 2022
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City Council/Public Financing Authority
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2022 Strategic
Planning
Workshop
Friday, February 4, 2022

Agenda
 Introductions, ice breaker, and workshop expectations  Break
 Fiscal Condition and Outlook
 Review 2021 Strategic Plan and Council Initiatives (H-Items)  Lunch (approx. 12:00 p.m.)
 Set 2022 Priorities and Goals

Introductions &
Workshop
Expectations

Break

Fiscal Condition
& Outlook

6 City Budget & Fiscal Position
We are projecting a FY 21-22 surplus with modest surpluses over the next four years as a result of key financial decisions made by City Council and the ongoing recovery from the COVID-19 economic downturn.  FY2020-21 concluded with a $5.2M surplus, after year-end transfers • City Council approved additional investments of $4.4M into capital infrastructure and $1.3M of essential capital equipment needs from the year-end surplus.  FY2021-22 is projected to conclude with a $4.3M surplus (subject to change)  Historic Infrastructure Investments in FY2021-22
 General Fund transfer to the Infrastructure Fund increased by 130% to $11.5M.  CIP budget increased 57% to $39.3M
 Additional One-Time Funding
 City received $29.6M through the American Rescue Plan Act. City Council approved an expenditure plan to invest funds in projects.

7 City General Fund Budget
Major General Fund Revenues
• Property Tax $92.9M or 38%
• Sales Tax $49.5M or 20%
• Hotel Tax $14.4M or 6%
• Use of Money and Property $16.3M or 7%
• Charges for Current Services $24.8M or 10%
Major General Fund Expenditures
• Police $77.6M or 34%
• Fire $47.8M or 21%
• Public Works $20M or 9%
Property Tax
38%
Sales Tax
20%Hotel Tax
6%
Use of Money &
Property
7%
Charges for Current
Services
10%
Utility User Tax
8%
Other
11%
Police
34%
Fire
21%
Public Works
9%
Non-Departmental
17%
Community &
Library Svcs
6%
Community
Development
4% Other
9%
8 General Fund (Fund 100)
(in thousands)
Projected
FY21/22
Projected
FY22/23
Projected
FY23/24
Projected
FY24/25
Projected
FY25/26
Revenue (Recurring) $245,376 $251,820 $256,588 $261,444 $266,414 Personnel Costs 164,226 169,908 169,598 172,281 174,966 Operating Costs 43,046 48,860 50,842 52,370 53,953
Non-Operating Costs* 33,768 31,364 33,643 34,368 34,940 Total Expenditures 241,040 250,132 254,083 259,019 263,849 Surplus $4,336 $1,688 $2,505 $2,425 $2,565
* Includes Debt Service, Capital Expenditures, and Transfers Financial Outlook
2021
Strategic Plan
and Council
Initiatives

2021 Strategic Priorities and Goals
Community
Engagement
•Improve
communication
mechanisms
•Improve community
engagement
experience
Homelessness
Response
•Enhance existing
response efforts
•Develop response
solutions to address
root causes of
homelessness
•Position HB to be a
regional leader in
addressing
homelessness, mental
health and related
issues
Economic Dev.
& Housing
•Develop programs to
support, promote and
diversify economic
base
•Utilize updates to
Housing Element and
land use policies as an
economic development
tool
•Pursue policies and
projects to increase
local housing supply
Infrastructure &
Parks
•Develop plan to
address major facility
needs
•Prioritize park and
community center
improvements in CIP
•Develop multi-modal
and active transit
infrastructure, esp. in
downtown
•Develop smart city
policies and prioritize
broadband/small cell
access
COVID-19
Response
•Provide consistent
public info and support
vaccination efforts
•Pursue COVID-19
programs that promote
economic recovery
City’s Overall Financial Sustainability
2021 Strategic Plan Outcomes
66 Strategic Plan Objectives
31 Objectives
Completed
34 Objectives
In Progress
1 Objective
Tabled
 Since the 2021 Strategic
Planning Workshop, staff has
initiated all identified objectives
(excluding one item that was
tabled) and has completed 31.
 Objectives in progress will
continue into 2022.
2021 H-Items Outcomes
 In 2021, City Council initiated
41 H-Items and approved 35.
 Nearly all the approved H-
Items are aligned with one of
the five 2021 Strategic
Planning Priorities and have
been defined as an objective.
 All objectives have been
initiated and a majority (21)
were completed in 2021.
35 Approved H-Items
21 Objectives
Complete
14 Objectives
In Progress
0 Objectives
Tabled
Priority:

Community
Engagement

Priority: Community Engagement
Completed In Progress
– Update the City’s main website
– Create a citywide data and performance dashboard
– Establish a dialogue series to heal community discord – Develop a volunteer project coordination program
– Coordinate a Charter Review
– Examine campaign finance reform options
– Examine ethics policy reform options
– Examine annexation of Bolsa Chica
– Develop a neighborhood-focused town hall program
– Denounce hate crimes; develop process to manage hate crime data
– Developed and standardized new information campaign tools – Hosted 20+ virtual town halls during the pandemic
– Instituted social media policy for elected and appointed officials – Modernized City’s 40+ boards and commissions structure – Developed strategic partnerships with community groups – Examined the creation of a small business roundtable
– Moved Council Meetings to the 1st and 3rd Tuesdays
– Eliminated Environmental Assessment / Subdivision Committees – Created a Council Policy Analyst position
– Reaffirmed the Declaration of Policy About Human Dignity – Condemned the 1/6 Capitol Insurrection
– Coordinated OC Human Relations and DEI events
– Denounced white supremacy
– Recognized LGBTQ Pride Month and raised LGBTQ flag
– Established Annual Rockin’ Fig Day
– Developed Rockin’ Fig Memorial plans
– Recognized October as Nat’l Bullying Prevention Month and reaffirmed commitment against bullying
– Coordinated Citizen’s Academy Program during the pandemic Priority:

Homelessness
Response

Priority: Homelessness Response
– Develop new mental health and addiction response programs – Integrate response efforts into the Be Well OC / OCHCA ecosystem
– Explore development of new job training programs
– Develop new regional partnerships with homeless response agencies
Completed In Progress
– Established full-time position dedicated to homelessness – Conducted regular quality-of-life enforcement activities – Used data to define success at the Navigation Center
– Engaged community organizations to develop response
programs
– Established mobile crisis response program (Be Well)
– Pursued City-sponsored permanent supportive housing
– Supported regulations on sober living homes and body
brokering
– Examined homelessness prevention program partnerships – Created public outreach programs addressing
homelessness and mental health
– Assessed operations of the Navigation Center and
returned with an update of improvements that can be
linked to Healing Center project.

Priority:

Economic
Development &
Housing

Priority: Economic Development & Housing
– Institute the City’s new economic development strategy – Assess viability of green industry growth / incubator – Review allowance of retail cannabis sales in HB
– Develop a plan to attract millennials and Gen Z to HB – Review need for local hiring preferences ordinance
– Review legality of existing City food truck rules
– Partnering with GWC to develop a job training program – Assess viability/benefits of climate action plan
– Relax the City’s parking ratio regulations for all zones – Enable mixed uses in industrial zones
– Develop land-use changes for redevelopment of strip-malls – RHNA compliance plan, to include BECSP updates
– Develop program to facilitate music events at city venues – Determine if modifications to investment policies should be made to limit or prevent investments in fossil fuel corporations – Analyzed zoning code to facilitate ongoing outdoor dining and retail (post-COVID 19)
Completed In Progress
– Instituted inclusionary housing program rule updates
– Pursued a City-sponsored permanent supportive housing project
– Pursued middle / workforce housing development projects – Provided STR operators with an extension to comply with updated STR regulations
– Reviewed existing EV charging station regulations and amend applicable land use codes to prevent noise disruptions for residences.
– Adopted a resolution supporting a permanent ban on new offshore oil, gas drilling off the California coast
– Developed a recovery fund program to support local
businesses impacted by Adrian’s Kickback
Priority:

Infrastructure &
Parks

Priority: Infrastructure & Parks
– Pursue DBFOM project to upgrade major facility needs
– Prioritize park/community center CIPs
– Develop a Citywide ATP plan which prioritizes various transit modes. – Assess viability of rail in appropriate transit corridors – Develop a downtown resort district connectivity plan
– Identify a long-term plan for 2nd block of Main Street – Develop broadband access plans in community locations – Update underground policy to ease telecom / broadband expansions – Permit use of e-bikes on beach paths, coupled with other speed enforcement and infrastructure improvements
– Conduct feasibility analysis regarding relinquishment of PCH to improve vehicle and pedestrian safety
– Develop a Sustainability Master Plan that address the environment, economic interests, community wellbeing and DEI
– Develop plan to upgrade City fleet to alternative fuel vehicles – Develop plan and cost analysis to shift city to 100% renewables – Implement study to identify street segments eligible for speed limited reductions under AB 43
– Update residential street paving plan to enhance street maintenance Completed In Progress
– Examined viability of a Design-Build-Finance-Operate- Maintain (DBFOM) program
– Established a DBFOM Committee
– Reconstituted the Smart Cities Council Task Force
– Adopted a resolution in support of an OC Veterans Cemetery in the City of Anaheim
– Developed an arterial beautification pilot program
Priority:

COVID-19
Response

Priority: COVID-19 Response
Completed In Progress
– Coordinated regular distribution of COVID-19 information – Facilitated virtual town hall series on vaccine topics – Served as a role model for COVID-19 guidelines to
facilitate reopening
– Continued to maintain access to all City services
– Developed small businesses economic support programs
– Supported regulatory flexibility to help businesses recover – Reviewed applicability of relevant Federal & State support programs
– Terminated COVID-19 Local Emergency Declaration
– Considered instituting a local eviction moratorium (tabled) – Continue to monitor COVID-19 and communicate our
response efforts with the community
Other:

Fiscal Sustainability
& Capital
Improvements

Other: Fiscal Sustainability & Public Safety
– Address the long term future of Main Street
– Adopt an ordinance to prohibit the unlawful possession of catalytic converters
Completed In Progress
– Developed and institute a plan to balance the City’s budget – Developed and institute a sustainable plan to finalize labor contracts
– Analyzed the need to update and modernization the City’s UUT
– Coordinated development of a General Fund Reserve
Policy
Other: Capital Improvements
 An additional 77 capital improvement projects valued at $49M are underway:
 5 park projects under construction; 11 in design
 3 facility projects under construction; 16 in design
 5 street projects under construction; 27 in design
 7 utility projects under construction; 3 in design
Completed In Progress
 City constructed a total of 29 capital improvement projects valued at $18M:
 5 park projects ($2.9M)
 9 facility projects ($1.3M)
 7 street projects ($8M)
 8 utility projects ($5.8M)
2022 Major CIP Initiatives
Paving Program: Reduction of Zones
Residential Zone Program
•The City’s 12-year paving
program began in 2011 and
successfully increased our
PCI.
•FY 22/23 will be the final year
of the program. Afterwards,
the City will move on to a 6-
year cycle that will pave
streets in shorter intervals.

•City has met with stakeholders
to discuss hosting a trio of
Olympic action sports events in
Huntington Beach. Sporting
events include surfing,
skateboarding and BMX.
2022 Major CIP Initiatives
LA2028 Olympics

Facility Improvement Needs
•Police Station
•City Hall
•Lake Fire Station
•Marine Safety at Jr Lifeguard
Headquarters
2022 Major CIP Initiatives
City Facilities Needs Through DBFOM
Cameron Navigation Center
•Opened in December 2, 2020
Healing Center
•Reimagine the current Navigation Center site to provide more comprehensive, coordinated services for the homeless.
•Staff is reviewing the site layout and conducting a soils study •Staff is also securing partners to help operate the Center and pursuing State funding. 2022 Major CIP Initiatives
Healing Center
Other Major Projects with Funding Needs
•Central Park Fountains
•Edison Park
•Carr Park
•Bluff Top Erosion
•Main Street Improvements
•Oak View Rising
Master Plans (In Progress)
•Mobility Plan
•ADA Transition Plan
•Fire Station Master Plan
•Fiber Master Plan
•Fleet Management Plan
•Sustainability Master Plan
•Pavement Management Plan (Update)
•Park Master Plan
•Library Facilities Master Plan
2022 Major CIP Initiatives
Other Items
Lunch

Set 2022
Priorities

2022 Strategic Plan Priorities
Community
Engagement
•Improve
communication
mechanisms
•Improve community
engagement
experience
Homelessness
Response
•Enhance existing
response efforts
•Develop response
solutions to address
root causes of
homelessness
•Position HB to be a
regional leader in
addressing
homelessness, mental
health and related
issues
Economic Dev.
& Housing
•Develop programs to
support, promote and
diversity economic
base
•Utilize updates to
Housing Element and
land use policies as an
economic
development tool
•Pursue policies and
projects to increase
local housing supply
Infrastructure &
Parks
•Develop plan to
address major facility
needs
•Prioritize park and
community center
improvements in CIP
•Develop multi-modal
and active transit
infrastructure, esp. in
downtown
•Develop smart city
policies/ small cell
access
COVID-19
Response
•Continue to monitor
COVID-19 and
respond as needed.
2022 Priorities
Community Engagement

1. Update the City’s main website

2. Create a City data platform and performance
dashboard

3. Establish a dialogue series to heal community
discord

4. Coordinate a virtual Citizen’s Academy Program

5. Developing a volunteer project coordination program

6. Coordinated a Charter Review process

7. Examine campaign finance reform options

8. Examine ethics policy reform options

9. Examine annexation of Bolsa Chica

10. Convene a Charter Review Committee
In Progress
New Objectives

11. Develop a neighborhood-focused town hall program

12. Denounce hate crimes; develop process to manage
hate crime data
2022 Priorities
Homelessness Response
In Progress New Objectives

1. Develop new mental health and addiction response
programs

2. Integrate response efforts into the Be Well OC /
OCHCA ecosystem

3. Explore development of new job training programs

4. Develop new regional partnerships with homeless
response agencies

1. Continue developing the Healing Center project to
incorporate the “in progress” objectives.
2022 Priorities
Economic Development and Housing
In Progress
New Objectives

1. Institute new economic development strategy

2. Assess viability of green industry growth / incubator

3. Review allowance of retail cannabis sales in HB

4. Develop a plan to attract millennials and Gen Z

5. Review need for local hiring preferences ordinance

6. Review legality of existing City food truck rules

7. Partnering with GWC to develop job training

8. Assess viability/benefits of climate action plan

9. Relax parking ratio regulations citywide

10. Enable mixed uses in industrial zones

11. Develop land-use changes to encourage
redevelopment of strip-malls

12. RHNA compliance plan, to include BECSP updates

14. Consider the development of a program to facilitate music events at appropriate city venues

15. Consider investment modification policies that would limit or prevent investments in fossil fuel corporations

16. Analyzed zoning code to facilitate ongoing outdoor
dining and retail (post-COVID 19)

1. Review and consider cannabis retail program

2. Update Housing Element

3. Consider Downtown revitalization improvements
2022 Priorities
Infrastructure and Parks
In Progress
New Objectives

1. Pursue DBFOM project to upgrade major facility needs

2. Prioritize park/community center CIPs

3. Develop a Citywide ATP plan which prioritizes various transit modes.

4. Assess viability of rail in appropriate transit corridors

5. Develop a downtown resort district connectivity plan

6. Identify a long-term plan for 2nd block of Main Street

7. Develop broadband access plans in appropriate community locations

8. Update underground policy to ease telecom / broadband expansions

9. Permit use of e-bikes on beach paths, coupled with other speed enforcement and infrastructure improvements

10. Conduct feasibility analysis regarding relinquishment of PCH to improve vehicle and pedestrian safety

14. Develop a Sustainability Master Plan that addresses the environment, economic interests, community wellbeing and DEI

15. Develop plan to upgrade City fleet to alternative fuel vehicles

16. Develop plan and cost analysis to shift city to 100% renewables

17. Implement study to identify street segments eligible for speed limited reductions under AB 43

18. Update residential street paving plan to enhance street maintenance

1. Pursue efforts to host LA2028 sporting events to HB
2022 Priorities
Fiscal Sustainability, Public Safety or Other
In Progress New Objectives
– Coordinate development of General Fund Reserve Policy – Adopt an ordinance to prohibit the unlawful possession of catalytic converters
– Maintain responsible spending of annual surplus and a continued balanced budget each year.
2022 Strategic
Planning
Workshop

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