CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM MAY 24, 2022
Huntington Beach City Hall
ZOOM
Call to Order at 3:35PM
Roll Call
• Council Liaisons: (Present) Council Member Carr, Council Member Kalmick, (Absent) Council Member Moser
• Staff Liaisons: (Present) Carey, Frakes, Hopkins, Jun, Toledo • Public: Matt Leffering, Chris Epting, PT Townsend
Public Comments (3 minutes per speaker)
• NONE
Approve Minutes from April 26, 2022 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. PIO Update
• SurfCityBreak.com
− 5% more newsletter sign ups in last month
− 29% fewer views in last month. First time dip, will monitor. Considering adding analytics to website monitoring.
• Ongoing Projects
− Meltwater: In process of getting media monitoring set up. Expect to have reports built by the end of the week. Hoping to send a data dashboard to staff and Council, so a more detailed focus can be made for future press releases. − Strategic Session video in production. Script is ready, now looking for locations. − Social Media Audit: Would like to sign on with Sprout Social, but might need to wait for next year’s budget.
− New Website/Redesign: Ongoing, working through 2
nd round of design options, and
have requested a new designer from their team.
− Senior Center Services: Have a meeting scheduled with Randy Pesqueira to work on ideas of featuring all of the services offered at the Sr. Center. − Edison Park redesign has been one of the most publicized items on the City social media outlets.
− Mobility Bike Ride: just posted video on YouTube covering the event. • Social Media
− Facebook reach is up
− Instagram reach is down this month. Will be drilling deeper into IG slump. − Twitter reach is up. Huntington Beach is discussed a lot on Twitter, so we will be using the platform for more promotion since there seems to be more eyes on us there.
• Email Newsletter: Sent out the first newsletter to email database, and currently drafting the 2nd now. Goal is to send weekly.
2. HBTV Programming
− Current Content: Contract renewals: Working on shifting focus and modifying schedule. Also working towards filming in lower level studio. Trying to look forward by adapting to shortened viewing patterns.
− Legendary Locals: Shooting last episode, and will go in hiatus. − Chefs of HB: Receiving lots of pushback on social media, so we will be ending this series after Wet Dog Tavern episode.
CITY COUNCIL
COMMUNICATIONS COMMITTEE
− Made in HB: Will be tailoring the series to be more historic in nature, with a focus on “types” or categories of businesses instead of promotion of individual businesses.
Would like to involve Community Development in this process going forward − Shorts/PSAs
− Rodgers/Block 417 Documentary is almost complete. Will be done in June. − Looking for content from GWC and HBHS.
3. Review of Upcoming Events
− Council Member Carr inquired about live streaming events. Currently infrastructure is not set up for this, but working with IS to be able to do this in the future.
Adjournment – 4:24pm. The next regularly scheduled meeting will be on June 28, 2022 at 3:30PM.