CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM AUGUST 23, 2022
Huntington Beach City Hall
ZOOM
Call to Order at 3:31PM
Roll Call
• Council Liaisons: (Present) Council Member Carr, Council Member Moser; Council Member Kalmick
• Staff Liaisons: (Present) Hopkins, Carey, Frakes
• Public: Matt Liffreing, Chris Epting
Public Comments (3 minutes per speaker)
• NONE
Approve Minutes from July 26, 2022 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. PIO Update
• SurfCityBreak.com
− 17% more newsletter sign ups in last month
− 21% more article views in last month.
− Top posts: 1. OCPA; 2. CommUnity Picnic; 3. US Open
• Ongoing Projects
− Standardization of Social Media Audit: Ongoing. Working with City Attorney’s Office on Administrative Regulations. Will begin with Sprout Social on September 6 with 23 City Social Media Sites.
− New Equipment in place, working through set up. Had a tour of Riverside’s studio for reference, and they have offered to help with HB set up. Long Beach has also offered their help.
− Live Stream Equipment ordered. Plan to test on September 7. − Press/Media/Branding Policy – working on standardizing responses to all press/media inquiries per upcoming branding policy.
− Exec Leadership Team (ELT) & Deputy Leadership Team (DLT) will be having a brand visioning session on August 24 where we will present draft branding guidelines, and will also bring to next Communication Committee meeting. − Review of Social Media numbers (please see attached presentation).
Councilmember Moser asked about different options to get the word out about upcoming events, like CommUnity Picnic. Carey will look into community partnerships and media notices.
2. HBTV Programming
− Review of current content (see attached PP Presentation). − Review of upcoming content (see attached PP Presentation), and excited to introduce new programming, “FlasHBack”.
3. Review of Upcoming Events (see attached PP Presentation) − Councilmember Carr asked for information relating to 9/11 events. Carey will follow up in the next week.
Adjournment – 4:07pm. The next regularly scheduled meeting will be on September 27, 2022 at 3:30PM.
Communications
Committee
August 23, 2022
Table of Contents
• Public Information Update
• Surf City Break
• Ongoing Projects/Priorities
• Social Media
• HBTV Programming/Content
• Content Update
• Upcoming Events
Public Information
Update
Surf City Break
• 17% Newsletter Signups (3,519)
• 21% Views in Past 30 Days (15,792)
• Top Posts: OCPA Transition Details (1,814), CommUNITY Picnic (835), Vans US Open Highlights (763)
• Top Referrals: Facebook, City’s Website, Twitter
Ongoing Projects
• Standardized Social Media Policy
• Administrative Regulations – City Attorney Review
• Sprout Social – Onboarding 9/6
• Equipment in Place – Testing Setup/Format
• Livestream Equipment Ordered
• Press & Media Policy/Branding Policy
• ELT & DLT Brand Visioning Session – 8/24
Social Media - Facebook
Social Media - Instagram
Social Media - Twitter
HBTV
Programming
Current Content on HBTV
• Hidden Huntington Beach
• Surf Scene
• Legendary Locals
• Surf City Highlights – Creating New Format/Testing Downstairs Studio • Surf and Skate Films by Human Relations Committee for US Open • Huntington Beach Public Library – Story and Craft Time • HB Symphony Orchestra
• Council Meetings/Planning Commission
Upcoming Content on HBTV
• Weekly Update with Mayor Delgleize (New Surf City Highlights) • FlasHBack
• CommUNITY Picnic
• HB Senior Center Promotional Video
• Bike Safety Tips
Upcoming Events
Upcoming Events
September
3 – Oak View Cleanup
11 – Patriot Day Ceremonies
11 – Blessing of the Waves
17– Surf City Days/He’eNalu Aloha Fest.
Rockin Fig Festival/HSS Demo Day
17 – HBCOA Active Living Expo
17 – 24 ISA World Surfing Games
20 – California Surfing Day
24 – Sunset Beach Chili Cook off
25 – Surf City 10
30 – 2 Pacific Airshow
Questions?