Cities Index.
Att#3 Shelter Award Analysis

City Council/Public Financing Authority
September 20, 2022

Document
Att#3 Shelter Award Analysis
Meeting
September 20, 2022
Body
City Council/Public Financing Authority
Original file
35 KB
Text extracted from the city's file for reading and search. Open the original on huntingtonbeach.legistar1.com. That file is the official record.

AWARD ANALYSIS
SERVICE: Bus Shelter and Bus Benches Franchise
SERVICE DESCRIPTION: Management and operations of bus shelters/bus bench advertisements and facilities.

VENDOR: Focus Media Group
OVERALL RANKING: 1 out of 3
SUBJECT MATTER EXPERTS/RATERS:

Deputy PW Director – Transp & Eng 2. Transportation Manager 3. Operations Manager

MINIMUM QUALIFICATIONS REVIEW
Written Proposal Score: Avg. of 463
VENDOR NAME – Minimum Qualifications Review
Criteria
Total Weighted Score
Maximum Score
Compliance with RFP
24 25
Technical Approach
121
125
Proposed Methodology
121
125
Qualification/Experience
117
125
Cost
33 50
References
47 50
Total
463
500

DUE DILIGENCE REVIEW
Focus Media Group – Summary of Review
Detailed survey on ridership data, detailed project phase schedule, mobile app for tracking, refs from FV, WMSTR, Stanton, SA, HB Focus Media Group – Pricing
$120K MAG + 25% revenue on shelter wraps

AWARD ANALYSIS
SERVICE: Bus Shelter and Bus Benches Franchise
SERVICE DESCRIPTION: Management and operations of bus shelters/bus bench advertisements and facilities.

VENDOR: Creative Outdoor Advertising
OVERALL RANKING: 2 out of 3
SUBJECT MATTER EXPERTS/RATERS:

Deputy PW Director – Transp & Eng 2. Transportation Manager 3. Operations Manager

MINIMUM QUALIFICATIONS REVIEW
Written Proposal Score: Avg. of 290
VENDOR NAME – Minimum Qualifications Review
Criteria
Total Weighted Score
Maximum Score
Compliance with RFP
13 25
Technical Approach
113
125
Proposed Methodology
75 125
Qualifications/Experience
54 125
Cost
22 50
References
13 50
Total
290
500

DUE DILIGENCE REVIEW
COA – Summary of Review
impressive new work order system and GPS ID, good customer tracking service; COA – Pricing
$41,940/yr just on benches; only gave bench unit price $180; 10% net on bus shelter ads revenue

AWARD ANALYSIS
SERVICE: Bus Shelter and Bus Benches Franchise
SERVICE DESCRIPTION: Management and operations of bus shelters/bus bench advertisements and facilities.

VENDOR: Clear Channel Outdoor
OVERALL RANKING: 3 out of 3
SUBJECT MATTER EXPERTS/RATERS:

1. Deputy PW Director – Transp & Eng 2. Transportation Manager 3. Operations Manager

MINIMUM QUALIFICATIONS REVIEW
Written Proposal Score: Avg. of 283
VENDOR NAME – Minimum Qualifications Review
Criteria
Total Weighted Score
Maximum Score
Compliance with RFP
13 25
Technical Approach
71 125
Proposed Methodology
63 125
Qualifications/Experience
75 125
Cost
33 50
References
28 50
Total
283
500

DUE DILIGENCE REVIEW
Clear Channel Outdoor – Summary of Review
refurbishment starts 90 days, then between first 5 years of 10-year term; no maintenance program or schedule; CCO is incumbent yet no references from HB.

Clear Channel Outdoor – Pricing
COO offers MAG at $250k annually; 6th YR goes to $275k
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