Establish a rapport and presence with business owners, patrons, and residents with an increased presence during large crowd events to provide the safest environment possible The Executive Director will oversee the budget, marketing strategy, event management, stakeholder communication, and act as a liaison to the City of Huntington Beach Host 2022-2023 BID Board of Directors Retreat to better understand Board Member's role Clarify the BID Board of Director's vision to create a stronger voice for the District Convey the value of the District through communication and outreach to new and current members Strengthen the voice of the District merchants through the District's marketing/events, governance, and beautification committees
Marketing will promote and create the story of the District through the website, newsletters, and social media
Strengthen the District's brand with HBDBID members, community, and partners Actively seek out opportunities to include the District in events that take place in Downtown Promote visitation during the holidays with holiday décor in November and December including lighting, décor elements and a tree on the 2nd Block of Main Street Additional cleaning is during special events and peak season to keep Downtown clean for locals and visitors
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $107,000 for FY 2022-2023:
Ambassadors: $32,100 (30%)
District Management (Executive Director): $26,750 (25%) Marketing & Events: $21,400 (20%)
Holiday Beautification: $16,050 (15%)
Cleaning: $10,700 (10%)