Huntington BeachDowntown Business Improvement District (BID)RenewalFY 2022-2023 Public Hearing
October 4, 2022
Background
HB Downtown Business Improvement District (“District”) - established by the City in 2004 Purpose to fund activities/improvements, above the City’s baseline, to benefit and support businesses within the boundary Per CA Parking & Business Improvement Area Law of 1989, District must prepare an Annual Report & Budget for Council approval Council must also approve the levy of the assessment for the upcoming fiscal year
The District
Comprised of approx. 255 businesses
Assessments range from $80 - $1,440
Businesses are assessed based on size, location, and business type Boundary has two benefit zones
Total assessments equal approximately $107,000
City collects assessments annually with business license renewal Council appoints an Advisory Board to recommend funding needs
HBDBID
In 2008, City Council appointed HBDBID as the District’s Advisory Board Private, 501(c)(6) business-based organization
Focused on creating a thriving downtown by providing marketing, safety, maintenance, beautification and member engagement Comprised of a volunteer Board of Directors and staff
Annual Renewal Process
Sept. 6th – Council adopted Resolution of Intention to Levy Annual Assessment Sept. 9th - City mailed all BID members public hearing information Annual Report and proposed assessment details
Protest form and FAQ about the renewal process
Sept. 15th – Public hearing notice published in HB Wave
FY 21-22 Accomplishments
New operator of Surf City Artisan Fair and continued operator of Surf City Nights Launch of new events and return of popular events, including marketing Partnership with HBPD and VHB on Ambassadors Program
Management of Maintenance Agreement
Hosted stakeholder events focused on marketing, events, and safety Continued biweekly of “Downtown Business Briefings” to discuss downtown-related issues
FY 2022-2023 Activities
Continue existing downtown events, including Surf City Artisan Fair and Surf City Nights Additional cleaning and enhanced security during special events and peak-season Increase marketing and promotion using website, newsletter, and social media
Proposed Budget
INCOME
Surf City Artisan Fair
$310,000
City of HB--Maintenance
$198,396
Surf City Nights
$182,400
BID Member Assessments
$107,000
Other Events
$25,000
TOTAL INCOME
$822,796
Proposed Expenses
EXPENSES
Surf City Artisan Fair
$235,776
Maintenance & Cleaning
$225,647
Staff Support
$130,800
Surf City Nights
$42,056
Marketing and Other Events
$55,883
Ambassador Program
$56,200
Administration/Misc.
$76,434
TOTAL EXPENSES
$822,796
Assessment Breakdown
INCOME
Ambassadors Program
$32,100
District Management (ED)
$26,750
Marketing and Events
$21,400
Holiday Beautification
$16,050
Cleaning
$10,700
TOTAL EXPENSES
$107,000
Public Hearing
State law requires an annual protest hearing to receive and consider any protests against the assessment for FY 22-23 Only protests by affected business owners can be considered If protests received total 50% or more of the assessment value, no further proceedings to continue the District can be considered for one year If lack of majority protest exists, Council can renew assessment for the upcoming year
Thank you
Questions?