CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM SEPTEMBER 27, 2022
Huntington Beach City Hall
ZOOM
Call to Order at 3:35PM
Roll Call
• Council Liaisons: (Present) Council Member Carr, Council Member Moser; Council Member Kalmick
• Staff Liaisons: (Present) Carey, Toledo, Frakes
• Public: Kathie Schey, Matt Liffreing, Chris Epting
Public Comments (3 minutes per speaker)
• Kathie Schey is in attendance to make herself available for any questions regarding FlasHBack content.
Approve Minutes from August 23, 2022 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. PIO Update
• SurfCityBreak.com
− 6% more newsletter sign ups in last month
− 35% less article views in last month, probably due to the unusually high engagement the prior month.
− 59% more views in past 90 days
− Top posts: He’e Naluy Aloha Pier Festival, OCPA Transition, Downtown Dreamin’ − Top Referrals: Facebook, City Website, Twitter
− Please refer to attached presentation for additional information. • Ongoing Projects
− Social Media AR Review/Update: Administrative Regulation for Social Media is currently with City Attorney’s office for legal review. Expect to have it back by end of week, and hope to bring to Communications Committeethe City Council by the second meeting in October.
− First City Council Meeting livestream on Facebook, Twitter and YouTube happened at last Council meeting. It was not publicized, but still had an estimated 100 views. − Will begin livestreaming Planning Commission in the future. − Also working towards purchasing “Live View Backpacks” to livestream outside events as well.
− Will be given giving a tour of City’s TV Studio in the lower level and other related facilities to consultants from Long Beach and other Cities to get recommendations on setting upstudio and digital infrastructure setup.
− Three “Change to Change” donation meters have been set up to collect donations for Homeless Task ForceSystem of Care services in the City. There will be two meters downtown, and one meter at the Central Library. Will highlight the meters and locations in upcoming social media posts, as well as the history of the program, and any updates.
− City Branding project: Draft branding guideline provided to Communications Committee and included as an attachment to these minutes. CMO Staff worked with Executive Leadership Team and Deputy Leadership Team to decide on the path forward with “branding voice”. About 30% of the way towards completion, and will keep Communications Committee in the loop as we move forward.
2. HBTV Programming
− Review of current content (see attached PP Presentation).
CITY COUNCIL
COMMUNICATIONS COMMITTEE
− Review of upcoming content (see attached PP Presentation), and excited to introduce new programming, “FlasHBack”.
3. Review of Upcoming Events (see attached PP Presentation)
Adjournment – 4:34pm. The next regularly scheduled meeting will be on October 25, 2022 at 3:30PM.