CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM JANUARY 24, 2023
Huntington Beach City Hall
Call to Order at 3:30PM
Roll Call
• Council Liaisons: (Present) Mayor Tony Strickland, Mayor Pro-tem Gracey Van Der Mark; Council Pat Burns
• Staff Liaisons: (Present) Carey, Toledo, Frakes
• Public: Kathie Schey, Matt Liffreing, PT Townend, Chris Epting
Public Comments (3 minutes per speaker)
• Kathie Schey explained her roll as archivist for the City, and offered any help that is needed.
Approve Minutes from NOVEMBER 22, 2022 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. Overview of Office of Communications Functions
• Review of Social Media (see attached presentation for detailed review) • Website & outreach channels: Print including HB Sands, Community Center notices, water bill inserts; Press Releases; HBTV Channel 3; Message Boards through Public Works (street signs).
• Public Affairs & Media Coordination: Overview of programs to monitor social media engagement and news mentions. Still working on coordination with all City departments and department PIOs. Press Release policy will be forthcoming. • HBTV & Digital Content: review of the history of HBTV Ch3, as well as funding an what it’s used for.
• HBTV Programming (see attached presentation for details)
2. Mayors Initiatives
• Review of priority projects (please see attached presentation for detailed review). • Community engagement review. Surf City Nights, Mayor to participate 1x a month.
3. Looking Ahead
• Review of HBTV numbers, including specific programming numbers. • Mayor Strickland would like more detailed information in viewership going forward. • Review of upcoming events calendar (included in attached presentation)
Adjournment – 4:24pm.
The next regularly scheduled meeting is set for February 28, 2023 at 3:30PM. 1/24/2023
1 Communications
Committee
January 24, 2023
Table of Contents
1. Overview of Office of Communications
a. Social Media
b. Websites & Outreach Channels
c. Public Affairs & Media Coordination
d. HBTV & Digital Content
e. Current Projects
1/24/2023
2 Table of Contents
2. Mayor’s Initiatives
a. Community Engagement
i. Coffee with the Mayor
ii. Community Meetings/Town Halls
b. Digital Content
i. Public Service Announcements
ii. Surf City Now & Monthly Mayor Message
iii. Sit Down Interviews
c. Resident/Business Recognition Program
i. Presentation Photos
ii. Mailed Certificates
Table of Contents
3. Looking Ahead
a. HBTV Programming
b. Upcoming Events
c. Project Milestones
1/24/2023
3 Office of Communications
Jennifer Carey
Public Affairs Manager
Julie Toledo
Community Relations
Officer
Sokha Ny
P/T Dept. Assistant
• External Messaging (Social Media, Surf City Break, Website) • Press & Media Coordination
• Community Engagement
• Branding & Standardization
• HBTV & Digital Content
• Public Outreach & Education
• Marketing & Strategic Communications
Office of Communications –
Social Media
• 30 City-Managed Social Media Pages
• Sprout Social Management Platform
• City of Huntington Beach Following (As of 1/20):
• Facebook: 20,411
• Twitter: 10,200
• Instagram: 19,524
• Nextdoor: 73,736
1/24/2023
4 Office of Communications –
Primary Outreach Channels
• Social Media
• Surf City Break
• Surf City Break Email Newsletter
• City’s Website
• Print Materials (HB Sands, Community Center Notices, Bill Inserts) • Press Releases & Advisories
•H B T V
• Changeable Message Boards
Office of Communications –
Public Affairs & Media Coordination
• Meltwater
• Media Monitoring
• Press Contact List
• Good PR Contract
• Press Release Policy (In Progress)
• Department PIOs
1/24/2023
5 Office of Communications –
HBTV & Digital Content Overview
• City withdrew from Public Cable Television Authority in 2018 (Stanton, Westminster and Fountain Valley)
• Began In-House City Programming in July 2018
• City Council/ Planning Commission Meetings – Tripepi Smith • Video Content & Production - Five On-Call Contractors (Expiring June 2023) • RFP On-Call Video Production Bid
• PEG Funding – Infrastructure & Equipment Purchase
• General Funding – Video Production Services
Office of Communications –
Current Priority Projects
• Website Redevelopment
• Branding Guideline
• HBTV Studio Buildout
• Citywide Standardization Initiative
•3 1 1 S y s t e m
• Office of Communications Administrative Regulations
• Social Media
• Press Policy
• Certificates & Presentations
1/24/2023
6 Mayor’s Initiatives
• Community Engagement
• Coffee with the Mayor
• Community Meetings/Town Halls
• Digital Content
• Public Service Announcements
• Surf City Now & Monthly Mayor’s Message
• Sit Down Interviews
• Resident/Business Recognition Program
• Presentation Photos
• Mailed Certificates
Looking Ahead –
HBTV Programming
• Hidden Huntington Beach
• Surf Scene with PT Townend
• Made in Huntington Beach –
Legacy
• FlasHBack
• Huntington Beach High School
Campus Update
• Huntington Beach Library Storytime
• HB Symphony Concerts
• Feeling Fit
• City Council/Planning Commission
Meetings
• Public Service Announcements
• Mayor’s Updates & Interviews
• City Events
1/24/2023
7 Looking Ahead –
Upcoming Events
January
27 – Fish with the Force Event
28 – Center on the Centered at the Art Center
30 – Mayor’s Certificate Program
31 – Mayor Strickland at Surf City Nights
February
4 – Nicholas Vella Highway Memorial Unveiling
5 – Surf City Marathon
7 or 9 – Harbour View Clubhouse Ribbon Cutting
13 – Coffee with the Mayor
18 – Coffee with the Mayor
19 – Nicholas Vella Newport Beach Memorial Unveiling
23 – Bagel with a Badge
27 – Mayor’s Certificate Program
Questions?