Additional Community
Feedback for the Main Street
Redevelopment Project
City Council Meeting
March 7, 2023
Background
• July 2020 - Temporary closure of the 2nd block to
accommodate outdoor dining and retail as a pandemic
response.
• March 2021 - Studio One Eleven retained to study
permanent design options and to further refine connectivity strategies.
• November 2021 - Two reconfigurations presented; option one, a Plaza Scheme, and option two, a One-Way Flex
Scheme. Council selected the Plaza Scheme and directed
staff to move forward with Construction Drawings.
• November 2022 - Council received and filed the Streetscape Schematic Design and directed staff to proceed to Design Development Drawings.
• December 2022 - Council paused the project to solicit additional community feedback.
• January 2023 - Council ended the expanded outdoor dining downtown and reopened the second block effective March
1, 2023.
Prior Outreach (2022)
1. “Share Your Downtown Story Sessions”
• August 29
• September 12
• September 19
• September 26
2. Pop-Up Booth at Surf City Nights
• September 13
3. Main Street Walk-abouts (2)
• September 14
4. Downtown Dreamin’ Input Recap
• October 3
Additional Outreach (2023)
• Targeted to First Three Blocks of Main
Street (between PCH and Orange
Avenue)
• Business/Property Stakeholders
• 80 Business Owners
• 24 Property Owners
• Short Online Survey – 46 Responses
• + 3 (businesses not fronting Main Street)
• Business Visits
• Stakeholder Meeting (February 10)
• 35 attendees
Responses by Block
1st Block (7) 2nd Block (24) 3rd Block (15)
52%
Respondents
Business Owner (36) Property Owner (6) Both (4)
Survey Respondents
* Does not include 3 submittals from non-Main Street Businesses 15%
78%
9%
13% 33%
0 5
10 15
20 25
30 35
40 Yes, Please! (35) No, Thank you! (11)
Should Main Street be Re-Envisioned?
76%
24%
0 2
4 6
8 10
12 14
16 Plaza (15) One-Way Flex (2) Enhanced Streetscape
(13)
Other (5)
Preferred Design
Design Option
43%
6%
37%
14%
Main Street Closure
0 2
4 6
8 10
12 14
16 18
Events Only (15) Weekends (5) Seasonally (6) Permanently (17)
Other (3)
When?
0 5
10 15
20 25
100 Block (9) 200 Block (20) 300 Block (8) Other/None (15) Which block(s)?
Additional Comments
• Main Street HB should be more family friendly.
• Seems locals remain apprehensive of the downtown area due to unwanted fear. • Main Street should be open to all parking.
• The street needs aesthetic upgrades as well as operational, such as, lighting, wayfinding, cleanliness, homelessness. • Hard to compete against all the restaurants on the 2nd block that have outdoor dining on the sidewalk. • Locals constantly tell us that they are enjoying Main Street businesses again after not coming for many years. • Just needs planning, a few visionaries and some beautiful continuity. • We absolutely need a connector path from Pacific City to downtown. • I would be happy to join whatever task force to assist this process forward. • Parklets provided a boost to the area for pedestrian traffic and a reawakening of the Main St. • Plaza option provides the most flexibility available to us to enhance the downtown experience. • Outdoor dining has been great but concerned about the homeless hanging around. • The last thing I want to see is 2nd block closed and no enhancement. • Emphasis on dining counter acts the downtown bar or drinking atmosphere that has gotten us some negative attention. • Street closure is what has saved the retail on the street. • HB is an outdoor destination, blessed with weather that not only permits outdoor seating but begs for it. • Close the street! Much friendlier and safer.
• Closing Main Street hurts the retail stores.
• Main Street is outdated and needs a face-lift and a family ambience. • All of downtown needs a cohesive look and steady, consistent traffic flow. • Upgrade all lighting, sidewalks, landscaping, and turn z-park into a promenade with decorative lighting and public art. • It's time for change and to beautify our downtown.
• 2nd block closure affected our business.
• Pause for a year once street is reopened.
• This isn’t just a project. This is our livelihoods. Our employees livelihoods. It needs to be taken seriously. • Please keep it the way it is - with old-town feel. Clean, well-maintained and business-friendly. • Patio space should be maximized for all businesses on Main Street . • Improvements – lighting, fountain, parking garage, move patio dining against buildings.
Previously Suggested Improvements & Design Ideas
Owner Consensus
Support City investment
aimed at improving:
• Safety
• Cleanliness
• Lighting
• Connectivity
• Beautification
Recommendation
Receive and File additional
stakeholder feedback
received for the Main Street
Redevelopment Project and,
Provide direction on next
steps including which design
option, if any, to pursue.
Questions?