City of Huntington Beach
ENVIRONMENTAL GRAPHICS + WAYFINDING
Concept Package
August 01, 2019
rsmdesign
Analysis & Recommendations
01 02 03
Vision & Concepts City of Huntington Beach
- -
Review of Existing Goals Concepts
01 Review of Existing
Site Photos and recently unveiled wayfinding program
04 DOWNTOWN
5TH STREET
ROST
MAIN STREET ATLANTA AVE
2ND STREET
Vision & Concepts City of Huntington Beach
PACIFIC CITY
HUNTINGTON ST. PACIFIC VIEW STREET
HILTON
PACIFIC COAST HIGHWAY HIN DR.
HYATT REGENCY
BEACH BLVD
At a Glance
05 Vision & Concepts City of Huntington Beach
Pacific Coast Highway
06 RESEI
300 PACIFIC COAST HIGHWAY
« PUBLIC PARKING Vision & Concepts City of Huntington Beach 3rd Street Alley Way
NEBE
(7141868-6801
Vision & Concepts City of Huntington Beach
Walnut Street to Main Street
08 3-8"
18 г
(M2)
P
Int'l Surfing City of Huntington Beach
Museum
Welcome
Center
Int'l Surfing Museum
Surfing Hall
of Fame
Vision & Concepts
Welcome
HUNTINGTON Center
BEACH
SURF CITY USA
E WELCOME
(M12
Merje Sign System Integration
(M6)
-
Hoter (M5)
5 minutes
M1
City Beach
• minules
Welcome Center →
1 minute
International Surf Museum →
Imunute
Promenade Garage
malnute
02 Goals
A. Consistency Along PCH: PCH as a clear path within one town B. Capturing Pedestrians from Parking: Enhanced journey transition from parking C. Arrival: Defining points of entry with a sense of invitation D. Artwalk: Experiences that energize the space
E. New Local Parkspace: Creating more inviting respites along Walnut Ave 010
City of Huntington Beach
Vision & Concepts
CERTAINTY VARIETY DELIGHT
BRAND / LOGO WIDER DEMOGRAPHICS SURPRISE
WAYFINDING / NAVIGATION TENANT MIX / DISTRICTS WHIMSY/ FUN
SPATIAL DYNAMICS EDUCATION / ART / MUSIC
SIGN LOCATION PLAN
SIGHT LINES / LEGIBILITY PROGRAMMING / EVENTS SPECIALTY GRAPHICS
DIRECTIONAL SIGNS PLACE MAKING GRAPHICS MEMORIES
WORD OF MOUTH
SAFETY / COMFORT / FAMILIARITY
Certainty translates the ideas of an Within the brand, there is room for a Delight goes beyond expectation. It is integrated vision into a cohesive set of range of dynamics. Like a range of an opportunity for distinct and more elements that unify the experience. tenants, these dynamics widen your meaningful connections. experience.
011
DOWNTOWN
5TH STREET
B
3RD ST
A MAIN STRY ATLANTA AVE
2ND STREET City of Huntington Beach
C
PACIFIC CITY
2ND STREET Vision & Concepts
HUNTINGTON ST. PACIFIC VIEW STREET
HILTON
1ST STREET
PACIFIC COAST HIGHWAY PHIN DR.
A CONSISTENCY ALONG PCH
- PCH as a clear path within one town
HYATT REGENCY
CAPTURING PEDESTRIANS FROM PARKING
- Enhanced journey transition from parking
ARRIVAL BEACH BLVD
- Defining points of entry with a sense of invitation
D ARTWALK
- Experiences that energize the space
NEW LOCAL PARKSPACE
- Creating more inviting respites along Walnut Ave
A. Consistency Along PCH
Goals:
• Communicate a consistent sense of place from Beach to 5th Street. • Work within existing infrastructure and operational parameters Solutions:
• Consistent landscape and paving palette
• Banner program along PCH
• Artful Crosswalks
013
Analysis of Existing
Landscape, Paving and Lighting
ITOWN
There is a strong and consistent landscape palette identified from Beach Boulevard to First Street with breaks at 3rd Street to 5th Street.
Vision & Concepts City of Huntington Beach
In order to foster strong mental connections from end to end, the site needs to add landscape and paving improvements to the areas marked in yellow, orange and red.
Existing Conditions
Landscape + Paving Analysis
Strong landscaping and paving
I/ Needs minor improvement
Vl. Area needs major assitance
and improvement
Improved and consistent lighting from 5th Lush landscape continued along walkways and PCH Street and Beach Bld
Victoria and Albert Muse
Spirit of Place
Banner Graphics
la and Albert Museum
TATE
•
Vision & Concepts City of Huntington Beach
015
Banner Graphics
Uniformity along Pacific Coast Highway
-
Vision & Concepts City of Huntington Beach
Scale : 1/2"=11
016
Vision & Concepts City of Huntington Beach
IB H
Additonal Banner Colors - Gradient fade to continue down the street along PCH Scale : 1/2"=1'
Artful Crosswalks
Inspiration
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREFT
MAIN STREET
PACIFIC COAST HWY WALNUT AVE OLIVE AVE
I3RD STREEI
2ND STREET
IST STREET
Artful Crosswalks
Concepts
-
DO Grill& Chill
Vision & Concepts City of Huntington Beach
I5TH STREET
PAcIFIC coAsT HWY. WALNUT AVE
SKD SIKEEI
2ND STREET
HB
IST STREET
B. Capturing Pedestrians from Parking
Goals:
• Enhanced pedestrian journey transition from downtown parking garages • Get everyone to WALK, ride, and explore!!
Solutions:
• Let there be more direction and info! Add Merje pedestrian directionals near entry parking garages located along Walnut Ave.
• Welcoming gateway or artful mural as a entry to the 3rd street alleyway • Enhanced bike and paved pedestrian paths
020
Added Merje
Capturing Pedestrians signs to ehance
pedestrian journey
from Parking
5TH STREET
Simplifying the parking experience
- 3RD STREET
MAIN STREET Vision & Concepts City of Huntington Beach
3rd Street Alley
Gateway
Improved bike
and paving paths
PACIFIC COAST HIGHWAY 2ND STREET WALNUT AVE
1ST STREET
021
More Signs + Refine
Uniformity along Pacific Coast Highway Pacific City →
5 minutes
Main Street
5 minutes
Adding extra signs from Merje Sign Program to help filter pedestrian flow and direction Welcome Center (i →
minute
• Existing Pedestrian Kiosk (Primary) Walnut Artwalk →
• Existing Pedestrian Kiosk (Secondary) i minute Vision & Concepts City of Huntington Beach Promenade Garage
O Existing Pedestrian Pole Directional nute
• Proposed Additional Pedestrian Kiosk (Secondary)
5TH STREET
• Proposed Additional Pedestrian Pole Directional Additonal Messaging
MAIN STREET
Shitech
elcome Center Gil →
PACIFIC COAST HWY. WALNUT AVE OLIVE AVE ade Garage P +
SRD SIREEI
2ND STREET
1ST STREE
Front Front Side Front Side
Pedestrian Kiosk (Primary) Pedestrian Kiosk (Secondary) Pedestrian Directional 022
3rd St. Alley Gateway
An Enhanced Welcome Portal
-
SUN
BLACK BULL
RESERVE OUR VIP ROOM FOR ALL YOUR SPE Vision & Concepts City of Huntington Beach 114-797-9319
SUN BRUNCH BUFFE
'ARKING
5TH STREET
300 PACIFIC COAST HIGHWAY
© PUBLIC PARKING
MAIN STREETI
Existing Conditions
PACIFIC COAST HWY
SRD SIREEI
TO THE BEACH 14M.:
2ND STREET
IST STREET
Add some paint Add some plants
023
Pedestrian First: Bike Lane
Integrated Bike Lanes
Vision & Concepts City of Huntington Beach
5TH STREET
MAIN STREET
PACIFIC COAST HWY. TAT
ISRD SIKEElI
2ND STREET
dOLS
IST STREET
Before After
C. Arrival Experiences
Goals:
• Invite pedestrian to connect from all the major destinations • Create a sense of safety
• Activate social media with new photo ops
• Express the City of Huntington's unique identity in bold ways Solutions:
• City Placemaking Identity
• Continuation of Surfing Walk of Fame along Walnut Ave. and Main Street 025
Arrival
3RD STREET
Defining points of entry with a
sense of invitation
MAIN STREET
-
Surfing Vision & Concepts City of Huntington Beach
Walk of Fame
to extend down
Main and Walnut
2ND STREET WALNUT AVE
PACIFIC COAST HIGHWAY
Pacific
City
HB Placemaking
Identity
026
instersa Vision & Concepts City of Huntington Beach
Big Letters
Identifying the City
C TORONT
183K1
027
HB Placemaking Identity
Inviting Pedestrian Connection
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREET
11 N0
MAIN STREETI
PACIFIC COAST HWY. WALNUT AVE
SKD SIKEEI
2ND STREET
IST STREE
028
Dairy Queen Parking
Directional sign
Arrival as a Series
Walnut Artwalk
of Moments Landmarks
1 CERTAINTY
Huntington Beach Identity New Dairy Queen
reserved parking
Color reinforces brand from swap.
Scale expresses fun and whimsy Vision & Concepts City of Huntington Beach 2 CERTAINTY
City wayfinding directional to
parking affirms that you are
headed in the right direction
New gateway to
Huntington Beach
3 VARIETY park element
The brand story is embellished
with a icon new city destination
Parking directional
that expands on the same visual 2
vocabulary
4 DELIGHT
Art integrates with the existing
site elements, pulling the New Van Accessible
Parking Location
viewers eye further along the
desired path of travel to the
Five existing parking
city garages. The entire path spaces, including
is percolated with a joyful one van accessible.
All parking swapped.
visual expression of the unique
personality of Huntington New location for City
Beach. Identity Landmark
plus option of
additional outdoor
seating
029
Elements Combine in the View Triangle and Along the Path of Travel Inviting Pedestrian Connection the Builds as the Guests Continue. Exceeding Expectations with Photogenic Elements Vision & Concepts City of Huntington Beach
030
HB Placemaking Identity
Inviting Pedestrian Connection
Vision & Concepts City of Huntington Beach
D. Artwalk
Goals:
• Experiences that energize the space
Solutions:
• Banner Program
• Enhancing chain link fence appearance
• Facelift to existing oil derricks and silos
032
Walk on Walnut
City Artwalk
- MAIN STREET City of Huntington Beach
3RD STREET
Vision & Concepts
Artful Banners
3RD STREET ALLEYWAY
Fence Enhancements
2ND STREET WALNUT
AVE
PACIFIC COAST HIGHWAY
Facelift on Oil Derricks
1ST STREET
Facelift on Oil Silos
033
Banner Graphics
Unifying the Walk on Walnut
-
Vision & Concepts City of Huntington Beach
Example Concepts
Featuring local art into banner program spread throughout Walnut Walk to promote local community and collaboration.
Mix of artist and branded banners to be mixed throughout project, most banners to be artist with "HB" brand occasionally
Scale: 1/2"=1
034
Vision & Concepts City of Huntington Beach
Fence Enhancements
Utilizing a blank canvas
-
035
Water's Edge
Fence Enhancements
CST Vision & Concepts City of Huntington Beach
I5TH STREET
pacIFIC coAST HWYl
SRD SIREEI
2ND STREET
IST STREET
036
Block of Color
Fence Enhancements
Vision & Concepts City of Huntington Beach
pacIFIC coAST HWYl
ISRD SIKEElI
2ND STREET
IST STREET
037
Vision & Concepts City of Huntington Beach
Just Add Paint
Adding a splash of life to unsightly elements around town Ellen Rut
- LARS
Scheveningen Pier, NL
038
Painted Oil Derrick
Concept A - Running on Solar
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREET
MACHINERY RUNN
ING ON SOLAR
pacIFIC coAST HWYl WALNUT AVE
ISRD SIKEElI
IST STREET
039
Painted Oil Derrick
Note: Children are cardboard cut-outs, not real children Concept B - SeeSaw
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREET
pacIFIC coAST HWYl WALNUT AVE
ISRD SIKEEl
NEIGHBORHOOD
TEETER TOTTER
IST STREET
040
Painted Oil Derrick
Concept C - Liquid Gold
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREET
pacIFIC coAST HWYl
ISRD SIKEElI
LIQUID
GOLD
MACHINE
IST STREET
041
Painted Silo
Concept A - Endless Summer
6TH STREET
Vision & Concepts City of Huntington Beach
I5TH STREET
2 PACIFIC COAST HWY.
DOS
0O$
• 1981
1981
2ND STREET
1ST STREET
042
Painted Silo
Concept B - Tropical Punk
6TH STREET
Vision & Concepts City of Huntington Beach
I5TH STREET
MAIN STREETI
PACIFIC COAST HWY. WALNUT AVE
OOS OUS
1981
2ND STREET
IST STREET
E. New Local Parkspace
Goals:
• To create an inviting places for gathering, a place to sit, and to socialize.
Solutions:
• Interactive sculpture park experience
• Enhancing 3rd street alley's walls and underutilized space • Parklet at 2nd street and Walnut Ave.
044
New Local Parkspace
Utilizing unused spaces
3RD STREET
-
3rd Street Alleyway
Walnut Parklet
Vision & Concepts City of Huntington Beach
2ND STREET WALNUT AVE
Sculpture Park
PACIFIC COAST HIGHWAY
1ST STREET
045
A Place to Sit and Watch
3rd Street Alleyway Enhancements
6TH STREET
Vision & Concepts City of Huntington Beach
5TH STREET
Existing conditions
PACIFIC COAST HWY WALNUT AVE
SRD SIREEI
2ND STREET
K M
3 3
IST STREET
Terraced seating + entertainment deck California native plants Mural art by local artists 046
Mural Personality
Mural by local artists
3rd Street Alleyway Enhancements
6TH STREET
Vision & Concepts City of Huntington Beach
I5TH STREET
pacIFIC coAST HWYl
SRD SIREEI
2ND STREET
IST STREET
Before After
047
Vision & Concepts City of Huntington Beach
Park Condition Analysis
Walnut Ave and 1st Street
-
048
Parallel Park
Interactive Sculpture Park
Vision & Concepts City of Huntington Beach
5TH STREET
MAIN STREETI
PACIFIC COAST HWY.
SKD SIKEEI
C2ND STREET
IST STREE
049
Parallel Park
Interactive Sculpture Park
Vision & Concepts City of Huntington Beach
Walnut Ave
050
Walnut Parklet
Creating a more inviting place to sit, rest, and enjoy the scenery Vision & Concepts City of Huntington Beach
5TH STREET
PACIFIC COAST HWY. WALNUT AVE
SRD SIREEI
Existing Site
1020
2ND STREET
IST STREET
Seating for gathering + socializing California native plants + Landscaping 051
DOWNTOWN
5TH STREET
MAIN STR C 3RD ST
ATLANTA AVE
A
2ND STREET 3RD ST City of Huntington Beach
E
C
PACIFIC CITY
2ND STREET Vision & Concepts
HUNTINGTON ST. PACIFIC VIEW STREET
HILTON
Summary 1ST STREET
PACIFIC COAST HIGHWAY PHIN DR.
A CONSISTENCY ALONG PCH
- PCH as a clear path within one town
HYATT REGENCY
CAPTURING PEDESTRIANS FROM PARKING
- Enhanced journey transition from parking
ARRIVAL BEACH BLVD
- Defining points of entry with a sense of invitation
D ARTWALK
- Experiences that energize the space
NEW LOCAL PARKSPACE
- Creating more inviting respites along Walnut Ave
Thank You
Please Note
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