FB CITY OF HUNTINGTON BEACH
Inter-Office Memo
TO: Robin Estanislau, City Clerk
FROM: Travis Hopkins, Assistant City Manager
CC: Grace Yoon-Taylor, Principal Management Analyst
DATE: June 5, 2023
SUBJECT: Supplemental Communication Item 12
This is to respectfully submit the attached PowerPoint Presentation slides as supplemental communication to the Agenda Item 12 under City Manager's Report at the June 6, 2023 City Council meeting.
The consultant from FM3 Research, Dr. Richard Bernard will be presenting the item.
Should you have any questions, please contact our office. Thank you.
SUPPLEMENTAL
COMMUNICATION
Meeting Date.:.. 4/6/23
Agenda lem No: 12(23-493).
Huntington Beach
Quality of Life Survey
Summary of Key Results
OPINION
FM3
RESEARCH
RESEARCH & STRATEGY
320-1080
Survey Specifics and Methodology
Dates May 10-16, 2023
Research Population Huntington Beach Residents
Total Interviews 533
(Full Sample) ‡4.4% at the 95% Confidence Level
Margin of Sampling Error (Half Sample) +6.2% at the 95% Confidence Level Margins of Error for Subgroups will be Higher
Telephone Email Text
Contact Methods Calls Invitations Invitations
Telephone SURVEY Online
= *
Data Collection Modes Interviews Interviews
Languages English, Spanish and Vietnamese
(Note: Not All Results Will Sum to 100% Due to Rounding) FM3
RESEARCH
General Community Attitudes
Nearly 8-in-10 respondents rate Huntington Beach
as either an "excellent" or "good" place to live
with almost none calling it "poor."
Excellent 29% Excellent/
Good
78%
Good 49%
Fair 20%
Poor 2%
Don't know 0%
F M 3 a. Generally speaking, how would you rate Huntington Beach as a place to live: is it an excellent place to live, a good place, fair, or a poor place to live?
RESEARCH
Consistent with findings from other communities
in the current environment, views on the
direction of the City are mixed.
Right
Direction
41%
Don't Wrong
Know Track
18% 41%
Q. Overall, would you say things in Huntington Beach are generally headed in the right direction, or do you feel that they are pretty seriously off on the FM3 wrong track?
RESEARCH
Issues in Huntington Beach
Homelessness is highest priority issue for
Huntington Beach residents.
Ranked by Extremely/Very Serious Problem Ext./Very
•Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. • Not Too Ser. Prob. Don't Know Ser. Prob. ^Homelessness 55% 23% 15% 6% 79%
Cost of housing 48% 17% 18% 16% 65%
The cost of living 35% 28% 22% 14% 63%
Property crime, like burglaries 55%
and car thefts 26% 29% 27% 14%
Speeding and unsafe driving 29% 24% 27% 19% 52%
Too much growth and 49%
development 28% 21% 22% 28%
Crime in general 19% 25% 32% 23% 44%
Q. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally consider that issue to be an extremely serious problem, a very serious problem, somewhat serious, or not too serious in Huntington Beach today FM3 ^Not Part of Split sample
RESEARCH
Continued
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. • Very Ser. Prob. Smwt. Ser. Prob. • Not Too Ser. Prob. • Don't Know Ser. Prob.
Traffic congestion on local streets and roads 17% 20% 31% 31% 37% ^The condition of local streets and roads 16% 19% 33% 31% 35% The amount of empty stores and restaurants 9% 23% 30% 35% 32% Lack of safe routes for pedestrians 17% 14% 23% 41% 5% 31% The lack of safe bike lanes 14% 17% 26% 40% 31%
Water quality along the city's coastline 9% 20% 32% 33% 6% 29% The lack of enforcement of rules about
13% 13% 24% 30% 19% 27%
short-term rentals
The lack of parking in commercial areas 11% 13% 29% 43% 24% Q. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally FM3 consider that issue to be an extremely serious problem, a very serious problem, somewhat serious, or not too serious in Huntington Beach today. ^Not Part of Split sample
RESEARCH
Satisfaction with City Services
Two-thirds are satisfied with the job
the City government is doing in providing services
to residents and businesses
Very satisfied 20% Total
Satisfied
Somewhat satisfied 47% 67%
Somewhat dissatisfied 18% Total
Dissatisfied
Very dissatisfied 10% 28%
Don't know 5%
FM3 Q. How satisfied are you with the overall job being done by Huntington Beach City government in providing services to Huntington Beach's residents and businesses: very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied? RESEARCH 10
Huntington Beach residents are also largely satisfied
with many services provided by the city.
Ranked by Very Satisfied
Mean
• 6-7 (Very Satisfied) • 5 (Somewhat Satisfied) 4 (Neutral) • 1 (Not at All Satisfied)-3 Don't Know Score Reliability of water received at your home 70% 13% 9% 5% 6.0 ^Fire protection and paramedic services 69% 11% 13% 6.1 Special events like 4th of July parade and
fireworks, the Pacific Airshow, the US Open of 63% 14% 7% 11% 5.7 Surfing, and other community celebrations
^Library services 55% 15% 6% 21% 5.9
1911 emergency response 52% 11% 28% 5.9
Pick up of trash, bulky items, yard waste and 5.2
recyclables 51% 19% 12% 15%
^Police protection 50% 18% 11% 14% 7% 5.3
Park maintenance 44% 23% 15% 14% 5% 5.1
Parks and recreation programs 43% 20% 9% 9% 18% 5.3
Keeping local beaches healthy, clean and safe 41% 23% 14% 18% 5.0 FM3 Q. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample RESEARCH 11
Continued
Ranked by Very Satisfied
• 6-7 (Very Satisfied) 4 (Neutral) • 1 (Not at All Satisfied)-3 Don't Know Mean Score
Quality of your home drinking water 41% 14% 13% 23% 8% 4.7 Graffiti removal 38% 17% 14% 18% 12% 4.8
City-run youth programs such as after-school
programs, junior lifeguards, and summer camps 38% 13% 7% 7% 35% 5.5 Programs and services for seniors 36% 13% 6%8% 36% 5.4
Maintaining storm drains to keep beaches clean 36% 19% 16% 15% 15% 4.9 Maintenance of public spaces 35% 24% 17% 21% 4.7
Emergency preparedness 33% 18% 10%7% 32% 5.3
Enforcement of City rules and regulations to keep
neighborhoods safe and quiet 32% 24% 14% 23% 7% 4.7
^Communication with residents 31% 22% 17% 24% 7% 4.5
Enforcing City rules and regulations requiring
owners to keep their properties well-maintained 31% 19% 10% 24% 15% 4.6 Q. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with FM3 that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. Split Sample RESEARCH 12
Priorities for Future Investment -
Beaches
13 Specifically at beaches, there is a strong sense of need to improve the safety, cleanliness and maintenance of bathrooms.
Ranked by Great/Some Need Great/
• Great Need •Some Need A Little Need • No Real Need Don't Know Some Need
Improving safety and cleanliness at
public bathrooms 49% 32% 9% 6% 81%
Upgrading the maintenance of public bathrooms 44% 34% 11% 5% 6% 78% *Providing separated paths for walking from
biking, skateboard riding or scooter riding 40% 29% 15% 15% 69% proving lighting at night on
walking and bike paths 31% 35% 15% 10%10% 66%
Improving safety, in general 29% 36% 22% 9% 65%
*Improving safety on bike paths 28% 32% 20% 13% 7% 61%
Q. Regardless of whether or not you visit beaches located in the City, I am going to mention a few aspects of these beaches. Please tell me if you think there is FM3 a great need, some need, a little need or no real need for the City to make improvements on that aspect of the beach. *Split Sample RESEARCH 14
Sources of Information
15 Respondents rely on a variety of information sources including City mailers, City service guides,
and unofficial Facebook groups.
Ranked by Frequently/Occasionally
Freq./
• Freq. • Occas. Rarely • Never •Don't Know Occas.
Word of mouth from friends or family 37% 39% 15% 8% 76% City mailers sent to your home 20% 37% 23% 17% 57%
^SANDS Programs, Recreation,
Community & Library Services Guide 20% 33% 19% 26% 53%
The Huntington Beach Neighborhood
Facebook groups or other groups run by 24% 25% 15% 34% 48% local residents
^ The City's website 10% 35% 29% 24% 45%
^The City's and the Huntington Beach 20%
Police's Nextdoor websites or apps 16% 26% 34% 42%
Q. I am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell FM3 me how often you use it to get information about such issues: frequently, occasionally, rarely, or never. ^Not Part of Split Sample RESEARCH 16
Continued
Ranked by Frequently/Occasionally
Freq./
• Freq. • Occas. Rarely •Never Don't Know
Occas.
Local TV news 12% 29% 20% 36% 42%
Notices or flyers included in your water bill 11% 24% 27% 34% 5% 34% The Orange County Register 11% 23% 21% 41% 34%
The City's official Facebook page 10% 23% 23% 39% 34%
The City's official Instagram, Twitter and
YouTube channel accounts 13% 16% 19% 47% 29%
Billboards on the 405 Freeway 9% 15% 27% 42% 7% 24%
FM3 Q. I am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell me how often you use it to get information about such issues: frequently, occasionally, rarely, or never. Split Sample RESEARCHI 17
Continued
Ranked by Frequently/Occasionally
Freq./
• Freq. • Occas. Rarely • Never • Don't Know Occas.
Local radio stations 7% 16% 17% 54% 5% 24%
Huntington Beach City Council meetings
in-person or streaming online 15% 23% 52% 22%
Bus shelter ads and street banners 5% 18% 19% 54% 5% 22% The City's bi-weekly email newsletter
known as Surf City Break 17% 16% 55% 7% 22%
The Daily Pilot's e-newspaper following
Huntington Beach 6% 14% 18% 58% 20%
The SurfCityBreak.com news website 15% 15% 59% 7% 19%
HBTV, the City of Huntington Beach's
government-access cable Channel 3 15% 23% 55% 18%
and online or YouTube channel
Q. I am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell FM3 me how often you use it to get information about such issues: frequently, occasionally, rarely, or never. Split Sample RESEARCH 18
Huntington Beach
Quality of Life Survey
Summary of Key Results
OPINION
FM3 RESEARCH
RESEARCH & STRATEGY
320-1080