annual report
2023- 2024
JAIME STRONG
EXECUTIVE DIRECTOR
PREPARED BY
HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
01 hb downtown
ABOUT The Downtown Business Improvement
District (the "District") is a program
established in 2004 by the City of
Huntington Beach to fund activities and
improvements benefiting all businesses
within a specified boundary area.
Huntington Beach Downtown Business
Improvement District (HB Downtown), a
private non-profit 501c6 business-based
corporation that was established in 2008,
is an all-inclusive collaborative advocate
for the entire growing downtown region
and acts as the Advisory Board to the
District.
02 hb downtown
MISSION To be the advocate for our coastal
downtown community creating economic
vitality and the premier entertainment
destination. To make recommendations to
the City Council on the expenditure of
revenues derived from the levy of
assessments of businesses within the
District.
VISION To be a sustainable catalyst for a thriving
and livable downtown, nationally
recognized for its diverse local businesses
and authentic, unique culture. Known for
being welcoming, accessible, clean, safe,
fun and environmentally conscious.
03 hb downtown
EXECUTIVE COMMITTEE President: Brett Barnes, Duke's Huntington Beach Vice President: Sandra Schulz Taylor, Model Citizen &
Dash of Sass
Treasurer: Tony Duran, EV Rideables
Secretary: Moe Kanoudi, Main Street Eyewear
BOARD OF DIRECTORS Nate Bernal: Sandbar Cocina y Tequila Bob Bolen: Huntington Beach Realty
Darrick Hearn: Sandy's Beach Shack
Kelly Miller: Visit Huntington Beach
Peter "PT" Townend: International Surfing Museum
STAFF Executive Director: Jaime Strong
Events & Social Media Manager: Kim-Erin Justice
Administrative Assistant: Madeleine Gates
04 WHAT IS A BUSINESSIMPROVEMENTDISTRICT
A Business Improvement District (BID) is an area where
business owners collectively agree to pay assessments to fund improvements and activities that benefit the district.
In partnership with the downtown business owners, the
Huntington Beach City Council formed a city program
called the Huntington Beach Downtown Business
Improvement District (District) in 2004 by approving
ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district.
In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB
Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities
and funding outlined in the ordinance and resolutions
establishing the District. HB Downtown consists of a
volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work.
05 BID Member overview
There are approximately 255 businesses in the District.
Depending on the business type, square footage, and
location, individual business assessments range from
$80 to $1,404 per year.
06 BID assessment chart
Assessments excluded for apartments, real estate agents, non-profits,home-based businesses and temporary vendors.
Businesses and non-profit organizations outside the area may join withthe approval of the BID Board by paying the equivalent fee annually.
Non-profit organizations within the BID Assessment Zone canvoluntarily participate by paying $30.00 to HB Downtown BusinessImprovement District directly. 07 HB DOWNTOWNHIGHLIGHTS
Stakeholder Relations, chaired by Tony Duran
Marketing & Events, chaired by Peter “PT” Townend
Provision of (15) complimentary booth spaces for HB Downtown members
Reintroduction of non-competing hot prepared food
Allocation of additional budget for staff and marketing efforts In collaboration with HB Downtown Stakeholders, the City of Huntington Beach and the local community, our mission is to serve as an advocate for our coastal downtown community,
Highlights from 2022-2023 include:
Board Retreat
In February 2023, the HB Downtown Board of Directors met for a Strategic Planning Retreat. This half-day meeting was held at the City Hall and featured notable speakers such as Assistant City Manager Travis Hopkins, Economic Development Manager Kriss Casanova, CEO of VHB Kelly Miller, and President & CEO of Civitas Advisors John Lambeth.
Collaboratively, the Board of Directors worked to assess the current state of HB Downtown through a SWOT (Strength, Weakness, Opportunities, Threats) Analysis, which subsequently led to the establishment of committees aimed at addressing the District's needs.
The committees formed were as follows:
The retreat provided the Board of Directors with an opportunity to create a vision and focus for the upcoming year.
Surf City Nights Expanded
Since March 2021, Surf City Nights has been operating within a smaller footprint. The removal of outdoor dining in March 2023 prompted a return to the original event footprint, resulting in the addition of space for 49 more booths from PCH to Orange Ave. In response to these changes, a dedicated Surf City Nights Task Force was assembled to provide recommendations to the Board of Directors. Approved alterations include:
Staff continues to grow and expand the market with new vendors and community programming.
08 HB DOWNTOWNHIGHLIGHTS
Staff:
The revival of Surf City Nights has brought about the necessity for a full-time Events and Social Media Manager. This role involves the identification of new vendors, development of programming, and management of the expanded event footprint. Furthermore, an administrative role was reinstated to oversee billing, event coordination, and marketing activities.
Stakeholder Outreach:
Effective communication remains a prominent objective for HB Downtown, serving to foster trust, solicit feedback, address concerns, and enhance stakeholder engagement. Noteworthy highlights include a collaboration with the HB Police Department for a Critical Incident Response Training with over 70 attendees and a Mixer event featuring Mayor Pro Tem Gracey Van Der Mark with over 40 attendees. Additionally, monthly newsletters have proven effective in updating stakeholders on topics including holidays, events, and more.
HB Downtown collaborates with our partners to ensure clear communication on matters such street closures and stakeholder- supporting initiatives like the Illegal Lodging Letter.
Enhanced Website:
HB Downtown remains committed to spotlighting HB Downtown Stakeholders and events that drive attendees to the heart of the Downtown District. This year, the HB Downtown website
(www.hbdowntown.com) has been refreshed, including an updated membership directory that more accurately showcases our diverse businesses.
Additionally, to create a more user-friendly environment, Surf City Nights, Surf City Artisan Fair, and Signature Events pages were updated for both vendors and attendees making for a better experience.
HB Downtown strives to enhancement resources for the betterment of the Downtown District.
09 HB DOWNTOWNMAINTENANCE
2022-2023: $44,000
2021-2022: $34,430
2020-2021: $34,430
2019-2020: $34,430
2018-2019: $8,000
The Public Works department and the HB Downtown Business Improvement District have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established back in 2013, with a total value of $154,000. Presently, efforts are underway to update this agreement.
However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding.
Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years:
In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs.
Furthermore, there are designated funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU.
HB Downtown has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown District during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events.
The current sidewalk cleaning map is on Page 10.
10 HB DOWNTOWN MAINTENANCEsidewalk cleaning map
11 hb downtownsignature events
12 surf city Nights
TUESDAY NIGHTS IN HB DOWNTOWN
Every Tuesday, Surf City Nights Certified Farmers' Market and Street Fair, draws both locals and visitors to Main Street. The atmosphere becomes vibrant with curated vendors, local bands taking center stage and the downtown businesses offering Surf City Nights Specials. This event serves as a platform to engage with community partners including HBPD, HBFD, Marine Safety, and notable non-profits like Surfrider Foundation, the HB Historic Resources Board, and more.
In March 2023, the removal of outdoor dining spaces paved the way for a return to the event's original layout. This strategic pivot led to an expansion, resulting in the addition of 49 extra booths across the first three blocks of Main Street. This extended area has facilitated the active involvement of HB Downtown Stakeholders, including prominent establishments like 25 Degrees, The Kite Connection, Hurricane's, Model Citizen, and more.
HB Downtown staff remains dedicated to nurturing the market's growth and enrichment. The introduction of fresh vendors and community-driven programming continues to shape Surf City Nights for locals and visitors. 13 surf city artisan fair
FRIDAYS & SELECT WEEKENDS AT HB PIER PLAZA
In the Spring of 2022, HB Downtown took on a new role as the operator of Pier Plaza Surf City Artisan Fair on Fridays and select weekends.
The Surf City Artisan Fair, is a recurring event designed to showcase the exceptional talents of local and regional artisans. This event is enriched through dynamic programming and community engagement, thoughtfully integrated through the Four Corners concept: Gathering, Giving, Creative, and Learning. These pillars cultivate an environment of inclusivity, inspiration, philanthropy, and knowledge-sharing, encompassing art, music, non-profit initiatives, community groups, and educational experiences that resonate across all age groups.
By providing an engaging environment, the event has successfully brought together an array of high-quality artisans and creatives; amplifying their work and offering visitors and locals a distinctive way to immerse themselves in HB Downtown.
14 HB DOWNTOWN EVENTS: CHILI AT THE BEACH
JUNE
What a sizzling day it was on Main Street in HB Downtown during our annual event, Chili at The Beach! This fun-filled day under the sun brought the entire community together for a fantastic family experience.
A highlight of the day was the Chili Tasting Contest, where the crowd indulged in over 15 mouthwatering chili creations from talented local contestants. Attendees purchased wristbands to savor the delightful range of chili flavors, all while supporting a worthy cause. A portion of the ticket sales was dedicated to The Boys & Girls Clubs of Huntington Valley and the Huntington Beach International Surf Museum - two valuable organizations that serve our community.
The air was filled with friendly competition as attendees cast their votes for the coveted People's Choice Chili Winner. Our esteemed panel of celebrity judges, including Calvin Free, Chief Scott Haberle, Aaron Pai, Lieutenant Brian Smith, Peter "PT" Townend Mayor Pro Tem Gracey Van Der Mark and Wink Williams, had the tough but enjoyable task of determining the best chili in Huntington Beach!
15 HB DOWNTOWN EVENT:hb4TH BLOCK PARTY
JUNE
This year's highly anticipated 4th of July kicked off inHB Downtown with the second annual block party onMain Street. In attendance were esteemed guests,including Mayor Tony Strickland, Mayor Pro TemGracey Van Der Mark, and Council Member CaseyMcKeon adding to the excitement of the event.
The highlight of the evening was undoubtedly the livemusic performances by The Ramsey Brothers andRedneck Rodeo. The vibrant atmosphere resonatedwith the spirit of patriotism and unity as everyonecame together to honor our nation's independence.
The HB4th Block Party continues to reinforce ourDowntown District's reputation as a premierdestination.
16 HB DOWNTOWN EVENT:SURF CITY SPOOKTACULAR
OCTOBER
Halloween was in full swing as we invited everyone to join us for a spooktacular evening in HB Downtown! Families and friends dressed in their favorite Halloween costumes, venturing through the downtown area for a delightful round of trick-or-treating.
Participating businesses offered sweet treats and surprises adding to the Halloween magic.
An amazing group of partners joined the fun, including
Community & Library Services, HB Fire Department, Marine Safety, HB Police Department, BeWell, Republic Services, and more. Their presence added a special touch to the Halloween festivities, creating a strong sense of community spirit.
Back by popular demand, the Halloween Costume Contest showcased the creativity and spookiness of all attendees. Participants of all ages proudly flaunted their fantastic costumes on the Main Street stage.
New this year, the Main Street Monster March lead by Mayor Barbara Delgleize, invited everyone to join the costume parade up and down Main Street.
The Halloween event was a thrilling and enjoyable night for everyone in HB Downtown. It captured the true spirit of Halloween, spreading joy and excitement throughout the community.
17 HB DOWNTOWN EVENT:SURF CITY DAYS & hE'E NALU PIERFESTIVAL
SEPTEMBER
Surf City Days, brought an array of exciting activities that captivated the community. The event featured the highly anticipated
Huntington Beach Surf Contest, showcasing the remarkable skills of local surfers in the waves. Participants and spectators alike enjoyed the exhilarating CBVA Volleyball Tournament. At Demo Days in Huntington Surf & Sport, surf enthusiasts had the chance to try out the latest surf gear, enhancing their surfing experience. The Rockin Fig Vintage Surf Festival, a lively block party, celebrated the rich vintage surf culture, paying tribute to the local legend, Rockin Fig.
He'e Nalu Aloha, held at HB Pier Plaza, features a diverse array of presentations, including art, music, dance, crafts, and exhibits, providing a comprehensive and authentic experience of Pacific Island culture.
These events exemplify the Downtown District's commitment to providing unforgettable experiences that celebrate our local culture and create a sense of unity among locals and visitors. These events not only celebrate the deep-rooted surf culture of Huntington Beach but also pay homage to the diverse and beautiful heritage of the Pacific Islands.
18 HB DOWNTOWN EVENT:MAGIC ON MAIN STREET
NOVEMBER
HB Downtown presented a truly magical experience with "Magic on Main Street" during the holiday season. For the first time, "Magic on Main Street" was held on a Tuesday night during Surf City Nights, creating an intimate small-town ambiance that encouraged attendees to explore and support local businesses in the downtown area. It was a heartwarming celebration of community and the holiday spirit, leaving all who attended with cherished memories.
The tree lighting ceremony was undoubtedly a highlight of the event, capturing the essence of the season as the dazzling lights illuminated Main Street. With the help of City Officials and local kiddos, the Main Street tree was lit for everyone to admire.
And, of course, what would a holiday event be without a visit from the jolly old fellow himself – Santa Claus! Attendees were delighted to have the opportunity to take selfies with Santa.
"Magic on Main Street" truly embodied the spirit of the holiday season and served as a heartwarming reminder of the magic the holiday season.
19 improvements & activitiesfunded by assessments fy 2023-2024 20 improvements & activities
(20% OF FY 2023-2024 ASSESSMENT FEES)
DISTRICT MANAGEMENT $ 22,040
(15% OF FY 2023-2024 ASSESSMENT FEES)
ENHANCED MAINTENANCE $ 16,530
(5% OF FY 2023-2024 ASSESSMENT FEES)
CRM SOFTWARE (STAFF) $ 5,510
$ 110,200TOTAL ASSESSMENT FEES
(30% OF FY 2023-2024 ASSESSMENT FEES)
AMBASSADOR PROGRAM $ 33,060
(15% OF FY 2023-2024 ASSESSMENT FEES)
HOLIDAY BEAUTIFICATION $ 16,530
(15% OF FY 2023-2024 ASSESSMENT FEES)
MARKETING & EVENTS $ 16,530
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024:
Further information about the allocation of funds follows on
2 1
a m b a s s a d o r p r o g r a m
Regular Patrolling - The Ambassadors patrol the Downtown District, maintaining a visible presence and establishing rapport with individuals in the community.
Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area.
Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively.
Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions and services.
The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in the Downtown District during peak season, holidays and special events. The program’s overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown.
The Ambassador program, funded in part by HB Downtown, HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District.
The Ambassadors have been actively involved in various activities, including:
The Ambassadors’ commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on the Downtown District. e n h a n c e d
m a i n t e n a n c e
The Downtown District takes centerstage for
both locals and visitors, especially during
peak seasons and major events. To uphold
the area's appearance, HB Downtown takes
proactive measures to ensure a clean and
welcoming destination. Additional trash
pickup and extra porters are arranged
during peak seasons and major events like
the 4th of July, US Open of Surfing, and
Pacific Airshow. It is important to provide a
positive and memorable experience for all
attendees, reinforcing the Downtown
District's reputation as a vibrant and
welcoming destination.
22 district management
holiday beautication
The Downtown District was transformed
during the holiday season with the
addition of enchanting lighting and
snowflakes above Main Street. The true
star of the show was the decorated tree
on the 2nd Block of Main Street, serving
as the heart of the holiday magic and
drawing the community and visitors
together. For the first time, HB Downtown
held the annual tree lighting event during
Surf City Nights, which attracted a record
crowd and set the stage for a joyous and
unforgettable holiday season.
Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives, including newsletters and stakeholder meetings.
Serving as a liaison for the City of Huntington Beach on programs and partnerships, including the Maintenance Contract and Ambassador Program.
Oversight of the general administration of the HB Downtown office, including staff supervision.
Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels.
Management of various events that contribute to community engagement and activity within the Downtown District.
Active involvement in the Huntington Beach community by serving on the board of the HB Chamber, Surfing Walk of Fame Executive Committee, and recently graduating from the Robert Mayer Leadership Academy Class of 2023.
The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District, all under the guidance of the elected Board of Directors.
The responsibilities include:
23 marketing & events
Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown.
Assessment Fees are used for events (listed below), advertising and marketing programs, including website and email outreach.
An Enhanced Website now serves as a comprehensive and user-friendly platform, showcasing unique offerings, events, and relevant information. Ongoing improvement of the website to ensure that it remains a dynamic and informative platform.
Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts: @hbdowntownusa and @hbdowntowneventsusa. Through engaging content and timely updates, there is a sense of community among our online followers, HB Downtown Business to strengthened our brand presence.
Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the HB Downtown brand.
crm program
Data centralization, encompassing contact
information, communication history, and other
pertinent details. This comprehensive view of
customer data guarantees up-to-date information,
enabling the organization to identify and address
potential issues proactively before they escalate.
Improved stakeholder relationships, facilitated by a
central database that provides a better
understanding of their needs and preferences,
consequently enabling more personalized
interactions.
Efficient marketing campaigns, empowered by
tailored marketing messages specifically targeted
at distinct stakeholder groups, thus leading to
heightened engagement.
in FY 2022-2023, The Huntington Beach City Council
has recommended that HBDBID adopt a Customer
Relationship Management (CRM) program. A CRM
serves as a tool for the organization's stability and
longevity, benefiting all stakeholders. The benefits of implementing a CRM include:
24 statement offinancial position
25 26
profit & lossstatement
27 28
2 9
2 0 2 3 - 2 0 2 4 b u d g e t
A surplus of approximately $3,000 to $4,000 in BID
assessments is anticipated to be carried over from the
previous year.
BUSINESS IMPROVEMENT DISTRICT
INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 BID Assessments $7,100.00 $8,100.00 $8,100.00 $8,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $8,100.00 $110,200.00 Ambassador Funding (VHB) $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $36,000.00 Surf City Artisan Fair $18,000.00 $33,000.00 $33,000.00 $10,875.00 $10,875.00 $19,500.00 $24,750.00 $26,000.00 $22,000.00 $22,000.00 $22,000.00 $26,000.00 $268,000.00 Surf City Nights $20,500.00 $20,500.00 $20,500.00 $18,500.00 $18,500.00 $20,500.00 $20,500.00 $23,500.00 $23,500.00 $23,500.00 $26,640.00 $26,500.00 $263,140.00 Surf City Days $10,000.00 $10,000.00
Chili at the Beach $25,000.00 $25,000.00
Monthly Totals $65,100.00 $81,100.00 $81,100.00 $56,975.00 $58,975.00 $69,600.00 $74,850.00 $79,100.00 $100,100.00 $75,100.00 $78,240.00 $90,100.00 $910,340.00 EXPENSE: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 Enhanced Maintenance $3,000.00 $2,000.00 $2,000.00 $0.00 $0.00 $0.00 $0.00 $1,500.00 $1,500.00 $6,000.00 $3,000.00 $5,000.00 $24,000.00 Marketing/Advertising $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 Ambassadors Security $0.00 $2,593.00 $2,593.00 $0.00 $865.00 $1,729.00 $0.00 $10,948.00 $16,133.00 $16,618.00 $16,132.00 $13,540.00 $81,151.00 Bank Charges $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00 Dues & Subscriptions $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $8,400.00 Insurance $0.00 $550.00 $0.00 $590.00 $0.00 $0.00 $1,010.00 $0.00 $0.00 $57.00 $0.00 $0.00 $2,207.00 Accounting $450.00 $1,200.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $6,150.00 License & Fees $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 Board of Directors Election $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,600.00 $1,600.00 Meeting/Training $1,500.00 $0.00 $0.00 $750.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $2,250.00 Exec. Dir. $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $105,000.00 Event & Social Media Manager $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $67,200.00 Admin $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $30,000.00 SCAF Operator $3,960.00 $7,260.00 $7,260.00 $2,392.50 $2,392.50 $4,290.00 $5,445.00 $5,720.00 $4,840.00 $4,840.00 $4,840.00 $5,720.00 $58,960.00 SCAF Support Staff $900.00 $1,800.00 $1,800.00 $600.00 $600.00 $1,200.00 $1,350.00 $1,050.00 $900.00 $900.00 $750.00 $1,050.00 $12,900.00 CRM $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3,600.00 Office Supplies $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $6,000.00 Repairs/Maintenance $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $2,400.00 Rent & Storage $900.00 $900.00 $900.00 $900.00 $900.00 $6,500.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $16,400.00 Telephone/Internet $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $2,400.00 EIDL Repayment $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 $48,310.00 $53,903.00 $52,603.00 $43,282.50 $42,807.50 $51,769.00 $46,755.00 $58,168.00 $62,323.00 $67,365.00 $63,672.00 $65,860.00 $656,818.00
BID EVENTS
SCN Set up (Malco) $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $33,600.00 SCN Set up (HB) $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $33,600.00 Parking $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00 SCN Entertainment $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 SCN Event Expenses (Marketing) $2,000.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $250.00 $750.00 $350.00 $350.00 $6,150.00 SCN Quickbooks $656.00 $656.00 $656.00 $592.00 $592.00 $656.00 $656.00 $752.00 $752.00 $752.00 $852.00 $848.00 $8,420.00 $8,606.00 $6,956.00 $6,956.00 $6,892.00 $6,892.00 $6,956.00 $6,956.00 $7,052.00 $6,952.00 $7,452.00 $7,152.00 $7,148.00 $85,970.00 SCAF Facility Fee $3,250.00 $7,800.00 $7,800.00 $2,600.00 $2,600.00 $5,200.00 $5,850.00 $4,550.00 $3,900.00 $3,900.00 $3,250.00 $4,550.00 $55,250.00 SCAF Security/Cleaning $1,900.00 $4,000.00 $4,000.00 $1,350.00 $1,350.00 $2,600.00 $3,000.00 $2,250.00 $1,900.00 $1,900.00 $1,600.00 $2,250.00 $28,100.00 SCAF Event Expenses (Marketing) $2,000.00 $750.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $6,250.00 SCAF Logistics $676.00 $1,406.00 $1,156.00 $698.00 $448.00 $724.00 $1,568.00 $932.00 $804.00 $804.00 $804.00 $932.00 $10,952.00 $7,826.00 $13,956.00 $13,306.00 $4,998.00 $4,748.00 $8,874.00 $10,768.00 $8,082.00 $6,954.00 $6,954.00 $6,004.00 $8,082.00 $100,552.00 Chili at the Beach $25,000.00 $25,000.00
Surf City Days $12,000.00 $12,000.00
Halloween $5,000.00 $5,000.00
Magic on Main Street $5,000.00 $5,000.00
Holiday Beautification $10,000.00 $10,000.00 $20,000.00 MONTHLY TOTALS $69,742.00 $89,815.00 $72,865.00 $65,172.50 $54,447.50 $67,599.00 $64,479.00 $73,302.00 $101,229.00 $81,771.00 $76,828.00 $93,090.00 $910,340.00 VARIANCE: INCOME VS EXPENSE
2023-2024 Budget
31 THE ANNUALASSESSMENT PROCESs
Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2023-2024 (no proposed changes)
Improvements and activities to be provided for FY 2023-2024 (page 20) The estimate of the cost of providing the improvements and the activities for FY 2023-2024 (page 20)
Method and basis of levying the assessment for FY 2023-2024 (page 5 & 6, under BID Member Overview and Assessment Chart)
Amount of any surplus or deficit revenues to be carried over from previous year (page 29)
Amount of additional contributions to be made from sources other than assessments (page 30, under Budget)
Presentation of the FY 2023-2024 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing)
Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments The District's Advisory Board (HB Downtown) is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information:
The annual assessment process requires City actions, including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting (Tuesday, September 5, 2023)
Public Notice
2nd City Council Meeting (Tuesday, October 3, 2023)
At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 3 2
P U B L I C H E A R I N G
P R O C E S S
made orally or in writing
made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648
emailed to [email protected] (Assistant City Clerk) with the subject line: Downtown BID Assessment Protest
submitted to the City Clerk before the public hearing
How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be:
Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be:
Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the “official records” of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the “designated agent” for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2023-2024 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council.
If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year.