CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM NOVEMBER 28, 2023
Huntington Beach City Hall
Call to Order at 3:31 PM
Roll Call
• Council Liaisons: (Present) Mayor Tony Strickland; Mayor Pro-Tem Gracey Van Der Mark; Council Member Pat Burns
• Staff Liaisons: J. Carey, J. Toledo
• Public: Matt Liffreing, Kathie Schey, Amory Hanson
Public Comments (3 minutes per speaker)
• None
Approve Minutes from July 25, 2023 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. Introduction of new Office of Communications Staff
a) New staff members: Michael Kolb, Multimedia Coordinator; Dang Chau, Graphic Designer; Jessica Cuchilla, Public Information Officer working with PD and Fire.
2. Public Information Update
a) Surf City Break: 31% increase in newsletter sign ups; 66% increase in page views. b) Social Media: Facebook engagement up 22%; Instagram engagement up 56%; “X” engagement up 5%.
c) Ongoing Projects: Studio in Lower Level of City Hall to begin construction on 12/12/2023.
Space will include working area for Multimedia Coordinator and two interns. d) Community Engagement Technology: 311 System is still in planning stages which will include opportunities for public engagement and input, as well as work tracking. e) Public Safety Recruitment: Jessica Cuchilla will be developing a recruitment video and photos for Marine Safety and Fire.
f) Digital Display Boards: There were two display boards installed at Edison Community Center and Murdy Community Center, and two more boards will be installed at the Beach Parking Lots, with a pilot beginning next year to look at the options for installing at more City facilities. g) Advertising on HBTV: Mike Kolb is researching the potential for advertising on Channel 3/HBTV as additional revenue source. Will also be writing a policy for this program. h) Policy and Procedures / Admin Regulations: Will be finalizing the policies and procedures including the administrative regulations for the Office of Communication shortly.
3. Website & MyHB Status
a) REVIZE is finalizing migration from the City’s existing website. Prior to the official change over, staff will be going through training in mid-December, and we are shooting for completion of training and migration in January with a Q1 complete transition to the new website.
b) MyHB: MyCivic is the developer of MyHB, and we are currently working with them on a modernization of the program with new functionality including enhanced reporting. This will be completed and ready to launch at the same time as the new website.
4. Branding Guide Updates
a) Branding Guide is going through a final review by Dang Chau, and should be ready to review with Deputy Leadership Team in December. Included in the branding guide will be a process for the non-copyright City logo to be made available for public use on the City website, as well as the trademarked logo to be available to City staff on Surfnet (intranet). The City Attorney’s logo was approved by the Communication Committee members.
5. HBTV Programming: Please see presentation and channel line up attached.
Adjournment – 4:03pm.
The next regularly scheduled meeting is set for January 23, 2023 at 3:30PM. 11/28/2023
1 Communications
Committee
November 28, 2023
Table of Contents
1. Introduce New Team Members
2. Public Information Update
3. Website & MyHB Status
4. Branding Guide Updates
5. HBTV Programing
1 2
11/28/2023
2 Welcome!
Michael Kolb &
Dang Chau
Public Information
3 4
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3 Surf City Break
• 31% Newsletter Signups (6,380)
• 66% Views in Past 30 Days (53,174)
Social Media - Facebook
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4 Social Media - Instagram
Social Media - Twitter
Gained 500 Followers
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5 Ongoing Projects
• Downstairs Studio – Construction Starting Dec. 12 (TENT) • Community Engagement Technology Study Session – Feb. 6 • Public Safety Recruitment Efforts
• Citywide Digital Display Boar ds – Pilot at Edison & Murdy • Advertising on HBTV
• Policy & Procedure Documents
• City Events
• Media/Press
• Public Display of Materials
Upcoming Events
Nov. 30 State of the City
Dec. 2 Robyne’s Nest Food Donation Collection @ City Hall Dec. 3 Community Connections @ Edison Park
Dec. 6 City Hall Tree Lighting
Dec. 9 Breakfast with Santa
Dec. 9 Toys for Tots
Dec. 19 Mayor’s Spotlight Awards
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6 Website & MyHB
Status
Website & MyHB Update
• Finishing Migration
• Next Step: Staff Training (Mid-Dec)
• Internal QA & Revisions (January)
• Website Launch (Q1 2024)
• Meeting with MyCivic Developers
• MyCivic to Roll Out: Push Notifications, Enhanced Reporting, Improved User Features
• Internal Improvement s (December & January)
• To Release with Website Launch (Q1 2024)
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7 Branding Guide
Updates
Branding Guide Updates
• Refining for Distribution
• Presenting to DLT on 12/14 for Release
• Public Safety Branding to be Included in Next
Release
• Phase 2: Create Websit e Page & SharePoint
Page
For Inclusion:
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8 HBTV
Programming
Recent Content on HBTV
• HBPL Storytime
• HB Symphony
• Mayor’s Roundtable Episodes
• Mayor’s Spotlight Awards
• Cars n Copters on the Coast
• Halloween Festivities
• Mayor’s Townhall – Public Works
• Water Rates Info/Promo
• Art Center Inspired
• ISA Para World Surfing Highlight
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9 • Hidden Huntington Beach Season 5 (Episodes 1- 3 Now Playing) • Lake Park
• Surf Scene with PT
• New Season to Start Featuring Local Surfers, Students, etc. • New Season of FlasHBack
• Groundbreaking of New Joint Training Center
• Magic on Main Street
Upcoming Content on HBTV
Questions?
17 18