CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM FEBRUARY 27, 2024
Huntington Beach City Hall
Call to Order at 3:30 PM
Roll Call
• Council Liaisons: (Present) Mayor Gracey Van Der Mark; Mayor Pro-Tem Pat Burns; Council Member Tony Strickland
• Staff Liaisons: J. Carey, J. Toledo, S. Frakes
• Public: Matt Liffreing, Amory Hanson, PT Townend
Public Comments (3 minutes per speaker)
• PT: announced upcoming Surfing Museum Olympics event on March 21, 2024.
Approve Minutes from February 27, 2024 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. Public Information Update
a) Surf City Break: 5% increase in newsletter sign ups; 13% increase in page views. b) Social Media: Facebook engagement up 134%; Instagram engagement up 23.4%; “X” engagement was at
42.8k.
2. Ongoing Projects
a) Website training will begin Monday, March 4th, and staff updating to the site will begin at that time. b) Branding guide roll out with several city departments. c) Opioid messaging is in the works per the request of the County. d) Water & wastewater rate study messaging will be going out related to Prop 18. Will include in Surf City Break. Council Liaisons have requested talking points, which Jennifer will provide. e) Mayor’s Breakfast with Chamber on March 21. Will be business centered panel with the Mayor as host. f) Celebration Calendar for March will include Women’s History, Read Across America Day, and City Hall 50 th Anniversary.
3. Upcoming Events:
a) Feb. 28 Oakview Beautification Event
b) March 1 Read Across America – Peterson Elementary
c) March 2 & 3 The Revolution – HB Historical Society
d) March 6 Norma Gibbs Park Event – Plaque Unveiling
e) March 14 HBPD Employee Awards
f) March 15 Arbor Day Event
g) March 21 Mayor’s Breakfast
h) March 26 Mayor’s Spotlight Awards
4. HBTV Programming:
a) HBPL Storytime
b) Mayor’s Spotlight Awards
c) We Love Our Libraries Series
d) Library Time Capsule (Archival Footage) - Lollipop Story Hour ('91), Library Tour ('95) Library and Central Park footage ('76)
e) Dion Neutra – Bearer of the Legacy (Library architect live event) f) Surf Scene with PT
g) Hidden Huntington Beach
h) E-bike Town Hall
i) Surf City Marathon
j) Centered on the Center
k) HBFD Fire Escape Plan
l) FlasHBack – John Erskine
m) City Council & Planning Commission Meetings
CITY COUNCIL
COMMUNICATIONS COMMITTEE
n) HBPD MEU Partners with Rick Baer Training Stables
Adjournment – 3:55pm.
The next regularly scheduled meeting is set for March 26, 2024 at 3:30PM.
Communications
Committee
February 27, 2024
Table of Contents
1. Public Information Update
2. HBTV Programing
Public Information
Surf City Break
• 5% Newsletter Signups (7,127)
• 13% Views in Past 30 Days (10,582)
Social Media - Facebook
Social Media - Instagram
Social Media – X
Ongoing Projects
• City Website
• City Branding Rollout
• County Opioid Messaging
• Water & Rate Study
• Mayor’s Breakfast
• Celebration Calendar Content
City Celebration Content
March – California’s History & What it Means to be a Charter City ▪ Women’s History
▪ Read Across America Day
▪ City Hall 50th Anniversary – Jubilee
Upcoming Events
Feb. 28 Oakview Beautification Event
March 1 Read Across America – Peterson Elementary
March 2 & 3 The Revolution – HB Historical Society
March 6 Norma Gibbs Park Event – Plaque Unveiling
March 14 HBPD Employee Awards
March 15 Arbor Day Event
March 21 Mayor’s Breakfast
March 26 Mayor’s Spotlight Awards
HBTV
Programming
Current Content on HBTV
• HBPL Storytime
• Mayor’s Spotlight Awards
• We Love Our Libraries Series
• Library Time Capsule (Archival Footage) - Lollipop Story Hour ('91), Library Tour ('95) Library and Central Park footage ('76)
• Dion Neutra – Bearer of the Legacy (Library architect live event) • Surf Scene with PT
• Hidden Huntington Beach
• E-bike Town Hall
• Surf City Marathon
• Centered on the Center
• HBFD Fire Escape Plan
• FlasHBack – John Erskine
• City Council & Planning Commission Meetings
• HBPD MEU Partners with Rick Baer Training Stables
• Surf Scene with PT (Three more episodes due)
• Season Featuring Local Surfers, Students, etc.
• FlasHBack
• Five more episodes forthcoming
• Monthly City Celebratory Themes
• Continued We Love Our Libraries videos
• Charter City (March Celebration)
• Event Highlights
• Oakview Groundbreaking, Gibbs Park Plaque Unveiling
• Crime Prevention Video Series
• Wet Road Conditions Safety Tips
Upcoming Content on HBTV
Questions?