CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM MARCH 26, 2024
Huntington Beach City Hall
Call to Order at 3:32 PM
Roll Call
• Council Liaisons: (Present) Mayor Gracey Van Der Mark; Mayor Pro-Tem Pat Burns; (Absent) Council Member Tony Strickland
• Staff Liaisons: J. Carey, J. Toledo, S. Frakes
• Public: Matt Liffreing, Amory Hanson, Kathie Schey
Public Comments (3 minutes per speaker)
• Kathie: Reported on hundreds of historical City films have been digitized by California State Library grant.
Approve Minutes from February 27, 2024 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. Public Information Update
a) Surf City Break: 2% increase in newsletter sign ups; 36% decrease in page views. b) Social Media: Facebook engagement down 33%; Instagram engagement down 21%; “X” engagement was at
22.7k.
c) Website: City departments have until 3/28 to complete their pages, and after final review will be ready to go live by 4/8.
d) Branding guide: Continuing to roll out. Off-site departments and facilities will be required to follow branding guide as well.
e) Fentanyl/Opioid messaging: Per the request of the County, we are running PSAs, and would like to include interview with Ralph in Mayor’s Round Table. Would like to film 3-4 more PSAs, possibly including affected families, with the idea to approach from parent’s standpoint, what to look for, to communication with their kids. f) Water & wastewater rate study: Messaging out on all outreach platforms. g) Celebration Calendar:
i) April – Rails & Waves: Refer people interested in historical footage to Pacific Railway videos. ii) Edison Park Community Center 50th – Jubilee
iii) National Volunteer Week
iv) Earthquake Preparedness
v) National Distracted Driving
vi) Autism Awareness
vii) Public Safety Telecommunicators Week
viii) Earth Day
ix) National Library Week
x) National Arbor Day
h) Upcoming Events:
i) March 28 - Seely Park Playground Reopening
ii) March 30 - Egg Hunt Family Fun Day
iii) April 6 - HBPD Mounted Unit Nick Vella Memorial Rid iv) April 9 - Section 612 Open House
v) April 9 - Fire Explorers Graduation
vi) April 11 - Citizens Academy Begins
vii) April 12 - 120th Annual Chamber Gala
viii) April 20 - 100 Year Anniversary of Lake Park Cabin: Annual Day of Service ix) April 25 - Homeless Veterans Town Hall
2. HBTV Programming:
a) Current:
i) HBPL Storytime
ii) Mayor’s Spotlight Awards
iii) California History with Bill Hoffman
iv) History of Beer and Wine Making in California
CITY COUNCIL
COMMUNICATIONS COMMITTEE
v) Faded Memories by Dave Wentworth
vi) My Huntington Beach by Duane Wentworth
vii) Surf Scene with PT
viii) Hidden Huntington Beach
ix) Arbor Day in Central Park
x) HBPD Crime Prevention Series
xi) FlasHBack
xii) City Council & Planning Commission Meetings
xiii) HBPW in Action – Sinkhole
xiv) Mayor’s Breakfast 2024
b) Upcoming:
i) Surf Scene with PT (Two more episodes due)
• Season Featuring Local Surfers, Students, etc.
ii) FlasHBack
• Five more episodes forthcoming
iii) Monthly City Celebratory Themes
• Rails and Waves
iv) Event Highlights
• Civic Center 50th Anniversary, Easter Hunt, Fire Explorer Academy, Surf Museum Exhibit, Vietnam Veteran’s Event
v) Public Works in Action
• Edinger Sewer
• PD Comms
Adjournment – 3:55pm.
The next regularly scheduled meeting is set for April 23, 2024 at 3:30PM.
Communications
Committee
March 26, 2024
Table of Contents
1. Public Information Update
2. HBTV Programing
Public Information
Surf City Break
• 2% Newsletter Signups (7,297)
• 36% Views in Past 30 Days (7,977)
Social Media - Facebook
• February 2024 – 167K
• January 2024 – 50.6K
• November 2023 – 12.5K
Social Media - Instagram
• February 2024 – 24.3K
• January 2024 – 23.4K
• November 2023 – 11K
Social Media – X
Ongoing Projects
• City Website
• City Branding Rollout
• Fentanyl/Opioid Messaging
• Water & Rate Study
• Celebration Calendar Content
City Celebration Content
April – Rails & Waves
▪ Edison Park Community Center 50th – Jubilee
▪ National Volunteer Week
▪ Earthquake Preparedness
▪ National Distracted Driving
▪ Autism Awareness
▪ Public Safety Telecommunicators Week
▪ Earth Day
▪ National Library Week
▪ National Arbor Day
Upcoming Events
March 28 Seely Park Playground Reopening
March 30 Egg Hunt Family Fun Day
April 6 HBPD Mounted Unit Nick Vella Memorial Rid
April 9 Section 612 Open House
April 9 Fire Explorers Graduation
April 11 Citizens Academy Begins
April 12 120th Annual Chamber Gala
April 20 100 Year Anniversary of Lake Park Cabin;
Annual Day of Service
April 25 Homeless Veterans Town Hall
HBTV
Programming
Current Content on HBTV
• HBPL Storytime
• Mayor’s Spotlight Awards
• California History with Bill Hoffman
• History of Beer and Wine Making in California
• Faded Memories by Dave Wentworth
• My Huntington Beach by Duane Wentworth
• Surf Scene with PT
• Hidden Huntington Beach
• Arbor Day in Central Park
• HBPD Crime Prevention Series
• FlasHBack
• City Council & Planning Commission Meetings
• HBPW in Action – Sinkhole
• Mayor’s Breakfast 2024
Upcoming Content on HBTV
• Surf Scene with PT (Two more episodes due)
• Season Featuring Local Surfers, Students, etc.
• FlasHBack
• Five more episodes forthcoming
• Monthly City Celebratory Themes
• Rails and Waves
• Event Highlights
• Civic Center 50th Anniversary, Easter Hunt, Fire Explorer Academy, Surf Museum Exhibit, Vietnam Veteran’s Event
• Public Works in Action
• Edinger Sewer
• PD Comms
Questions?