From: Jennifer Williams
To: [email protected]
Cc: Jeff Miyaoka
Subject: Re: Email Your Support for Tuesday, April 16 City Council Meeting Date: Monday, April 15, 2024 11:41:38 AM
Attachments: image001.png
Email of Intent to Support - TBID Modification for CC Mtg April 16 2024.pdf My apologies please see attched,
Jen Williams
Sr. Marketing Director
From: Moore, Tania <[email protected]> on behalf of supplementalcomm@surfcity- hb.org <[email protected]>
Sent: Monday, April 15, 2024 10:45 AM
To: Jennifer Williams <[email protected]>; [email protected] <[email protected]>
Cc: Jeff Miyaoka <[email protected]>
Subject: RE: Email Your Support for Tuesday, April 16 City Council Meeting ***This message is from an EXTERNAL sender***
Good morning~
Please be advised there is no attachment to this email.
Thank you,
Tania Moore, CMC
Senior Deputy City Clerk
City Clerk’s Office
714-536-5209
[email protected]
From:
Jennifer Williams <[email protected]>
Sent: Monday, April 15, 2024 9:41 AM
To: [email protected]
Cc: Jeff Miyaoka <[email protected]>
Subject: Email Your Support for Tuesday, April 16 City Council Meeting Importance: High
Dear Mayor & City Council,
Please see attached letter in support of Resolution No. 2024-13. Please act this letter as Pacific Citys support of this Resolution.
Please feel free to reach me at any time should you wish to discuss our support further, 4/16/2024
13 (23-1042)
Jen Williams
Jen Williams
Sr. Marketing Director & Public Relations
o. 714.960.1238
a. 21058 Pacific Coast Hwy, Ste M220, Huntington Beach, CA 92648 www.gopacificcity.com
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NOTICE: This message is intended only for the personal and confidential use of the designated recipient(s) named above. If you are not the intended recipient of this message you are hereby notified that any review, dissemination, distribution or copying of this message is strictly prohibited. This communication is for information purposes only and should not be regarded as an offer to sell or lease, or as a solicitation of an offer to buy any financial product, an official confirmation of any transaction, or as an official statement of Centennial Real Estate. or its affiliates. Email transmission cannot be guaranteed to be secure or error-free. Therefore, we do not represent that this information is complete or accurate and it should not be relied upon as such. All information is subject to change without notice. This message may contain information that is privileged, confidential, legally privileged, and/or exempt from disclosure under applicable law.
Dear Mayor and City Council,
Regarding agenda item #13 of the Huntington Beach City Council Meeting on Tuesday, April 16, 2024, I’m writing in support of adopting Resolution No. 2024-13, to declare the City’s intention to modify the Management District Plan for the Huntington Beach Tourism BID.
The tourism industry is an essential part of Huntington Beach, with an estimated 2.2 million non-OC resident visitors in 2023. We are part of Huntington Beach’s local economy, contributing millions of dollars in taxes. By bringing visitors to Huntington Beach, our industry also brings an additional income source for local businesses, helping to keep their doors open and their workers employed not just during the busy peak visitor seasons, but year-round.
Over the next few years, Huntington Beach stands to lose substantial visitor industry market share to other OC and coastal California cities, who are all vying to attract visitors who spend millions of dollars annually. Many also have new hotel properties, new attractions or attraction upgrades in the pipeline, while Huntington Beach does not, making us less competitive compared to other popular OC tourism destinations. If Huntington Beach loses visitor industry market share, this will also reduce the City’s overall revenues generated by visitors, such as TOT, sales tax and parking revenue.
An increase in TBID funds would ensure Huntington Beach’s tourism industry has essential funds to keep pace with the cost of doing business; reinvest into sales and marketing efforts to increase visitation to Huntington Beach, overnight stays at Huntington Beach paid lodging properties and encourage more visitor spend; and leverage upcoming large- scale world events such as the World Cup and the Olympics.
Huntington Beach’s non-tourism businesses and residents also will benefit from this modified program. With more visitors coming to Huntington Beach, local businesses will benefit from more foot traffic and potential sales that will help keep them open year-round, especially during the slow season. As part of the modified program, funds will also be spent on several improvements and enhancements in Downtown Huntington Beach, which can be enjoyed by Huntington Beach residents as well.
I believe this modification will benefit not only the tourism BID and local businesses, but will also provide much needed funds to the city and make Huntington Beach a better place.
I ask that City Council support the resolution of intent.
Thank you.
Jennifer Williams, Sr. Director of Marketing & Public Relations, Pacific City