From: Nicole Llido
To: [email protected]
Cc: Kelly Miller
Subject: Support of Resolution No. 2024-13, the Resolution of Intent to Modify the HB Tourism Business Improvement District (TBID)
Date: Monday, April 15, 2024 5:48:17 PM
Attachments: HBTBID Modification Petitions 2024.pdf
Sent on behalf of the Visit Huntington Beach Board of Directors:
Dear Mayor and City Council,
Thank you for your consideration of Resolution No. 2024-13, the Resolution of Intent to Modify the HB Tourism Business Improvement District (TBID). The VHB Board of Directors, which represents the Owners Association and assessed TBID businesses, urges you to support this resolution.
Please find attached signed petitions from the majority stakeholders in the TBID, representing approximately 80% of the TBID collections.
Over a year ago, these TBID stakeholders analyzed the monthly TOT and TBID revenue reports received from the City and were concerned that HB was losing visitor market share to neighboring tourism cities. VHB staff conducted research and analyzed the trends to confirm their concerns were warranted. With numerous other Orange County and coastal California cities vying for visitor attention and destination spending, Huntington Beach faces the risk of losing market share if the tourism industry does not remain proactive in our efforts to attract visitors. Without strategic investments and enhancements, HB may fall behind competitors who are actively developing new attractions and accommodations.
The modification of the TBID presents a vital opportunity to bolster Huntington Beach's position in the tourism market. By increasing TBID funds, HB’s tourism industry can allocate resources towards essential initiatives such as marketing campaigns, event sponsorships, and infrastructure improvements. These investments will not only drive visitor numbers and overnight stays but also maximize the economic benefits derived from large-scale events like the World Cup and the Olympics.
Crucially, the benefits of a thriving tourism industry extend beyond the businesses directly involved. Increased visitor numbers translate to greater foot traffic and spending opportunities for local establishments, benefitting non-tourism businesses and residents alike. In addition, increased visitor numbers and overnight stays would generate additional TOT and sales tax revenue, benefitting the City. Moreover, enhancements in Downtown Huntington Beach funded through the modified program will enhance the overall quality of life for our community.
4/16/2024
13 (23-1042)
In light of these considerations, we respectfully urge the City Council to lend their support to the resolution of intent. By doing so, we can ensure that Huntington Beach remains a vibrant and economically prosperous destination for visitors and residents alike.
Board of Directors
Visit Huntington Beach
.
5 PETITION TO THE CITY OF HUNTINGTON BEACH
IN SUPPORT OF MODIFYING THE HUNTINGTON BEACH TOURISM BUSINESS IMPROVEMENT
DISTRICT
Below is a petition to the City of Huntington Beach to in itiate proceedings to modify the Huntington Beach Tourism Business Improvement District in accord ance with the Property and Business Im provement District Law of 1994, Streets and Highways Code section 36600 et seq., for the purpose of increasing the assessment rate from 4% to 6% to provide services as described in the summary of the Management District Plan attached hereto as Exhibit A.
Lodging Business Establishment & Address
Lodging Business Owner
The undersigned is the lodging business owner or the authorized representative of the lodging business owner and is the person legally authorized and entitled to sign this petition.
Owner /Owner Representative Name (printed) Title
Owner/Owner Representative Signature Date
A complete copy of the Management District Plan will be fu rnished upon request. Requests for a complete copy of the Management District Plan should be made to:
Kelly Miller, President & CEO
Visit Huntington Beach
155 Fifth Street, Suite 111
Huntington Beach, CA 92648
Phone: 714-969-3492 x 205 | Email: [email protected] Hyatt Corporation as agent of PCH Beach Resort LLC a Delaware limited liability corporation dba Hyatt Regency Hintington Beach Resort & Spa 21500 Pacific Coast Highway, Huntington Beach, CA 92648 Jon Benson
General Manager / Agent
4.5.2024