CITY COUNCIL
COMMUNICATIONS COMMITTEE
MINUTES FROM June 25, 2024
Huntington Beach City Hall
Call to Order at 3:33 PM
Roll Call
• Council Liaisons: (Present) Mayor Gracey Van Der Mark; Mayor Pro-Tem Pat Burns • Staff Liaisons: J. Carey, J. Toledo
• Public: Matt Liffreing, Amory Hanson
Public Comments (3 minutes per speaker)
• Amory: discussed educational tours and reached out to Julie Toledo to coordinate • Matt: 4th of July filming of parade with two camera operators/one director. Matt inquired about parking access to Main & 11th Street and asked about filming other Independence Day activities (i.e. 5K, Pancake Breakfast)
Approve Minutes from May 28, 2024 meeting.
• APPROVED
ADMINISTRATIVE ITEMS
1. Public Information Update
a) Office of Communications Update:
i) Multimedia Coordinator Position: Interviewing 11 candidates out of a pool of 40. 90 candidates applied.
ii) Branding Guide Rollout Update: All departments have been briefed iii) Website Update: Volunteer Management – officially launched app for volunteers iv) Independence Day Public Safety Messaging – ongoing messaging through the holiday. Will push out hotline that is activated on July 3 thru July 6. v) City Hall Design – Wall mural on 4th floor will act as the pilot for the potential to have each floor branded with its own mural.
vi) HB Trademark – after a nine-month process the HB logo is officially trademarked b) Social Media: Facebook engagement up 325%; Instagram engagement up 23%; “X” engagement was at 18K. c) Proposed Branding Guide: Reviewed all logos that are being used now from the Library, 2024 Jubilee, Streamline Surf City, and Homelessness
d) Celebration Calendar - July:
i) Parks Make Life Better
ii) Independence Day
iii) National Hire a Veteran Day
iv) National I Love Horses Day
e) Upcoming Events:
i) June 25 Mayor’s Spotlight Awards
ii) June 29 Bike Ride
iii) July 4 Pancake Breakfast, 5K Run, Parade, Live Entertainment & Fireworks iv) July 5 Downtown Block Party
v) July 10 Coffee with a Cop
vi) July 12 Summer Movies in the Park (Murdy)
vii) July 18 Waymakers Youth Shelter in Central Park 18th Anniversary viii) July 20 OC Water Safety Days at City Gym & Pool
ix) July 26 Summer Movies in the Park (Worthy)
x) Sundays Summer Concerts in the Park
f) HBTV Programming - Current:
i) HBPL Storytime
ii) Mayor’s Spotlight Awards
iii) Hidden Huntington Beach
iv) Public Works Open House
v) FlasHBack
vi) Surf Scene with PT
CITY COUNCIL
COMMUNICATIONS COMMITTEE
vii) City Council & Planning Commission Meetings
viii) OC Mosquito & Vector Control PSAs
ix) Hands Free CPR PSA
x) Kowabung Van Klan on the Pier
xi) Memorial Day Ceremony
g) HBTV Programming - Upcoming:
• Surf Scene with PT - Season Featuring Local Surfers, Students, etc. i) FlasHBack
• Looking at next season to start in July
ii) Independence Day Parade
iii) Monthly City Celebratory Themes – Surf Heritage
Adjournment – 4:05 pm.
The next regularly scheduled meeting is set for July 23, 2024 at 3:30PM.
Communications
Committee
June 25, 2024
Public Information
Office of Communications Update
• Multimedia Coordinator Position
• Branding Guide Rollout Update
• Website Update – Volunteer Management
• Independence Day Public Safety Messaging
• City Hall Design
• HB Trademark
Social Media - Facebook
Social Media - Instagram
Social Media – X
Proposed Branding Guide Update
City Celebration Content
▪ Parks Make Life Better
▪ Independence Day
▪ National Hire a Veteran Day
▪ National I love Horses Day (MEU)
• Committee Update
Upcoming Events
June 25 Mayor’s Spotlight Awards
June 29 Bike Ride
July 4 5k, Pancake Bfast, Parade, Live Entertainment, & Fireworks July 5 Downtown Block Party
July 10 Coffee with a Cop @ Whole Foods
July 12 Summer Movies in the Park (Murdy)
July 18 Waymakers Youth Shelter in Central Park 18th Anniversary July 20 OC Water Safety Days at City Gym & Pool
July 26 Summer Movies in the Park (Worthy)
Sundays Summer Concerts in the Park
HBTV
Programming
Current Content on HBTV
• HBPL Storytime
• Mayor’s Spotlight Awards
• Mayor’s Roundtable
• Surf Scene with PT
• Hidden Huntington Beach
• FlasHBack – Ruby’s Diner & Mayor Bob Mandic
• City Council & Planning Commission Meetings
• OC Mosquito & Vector Control PSAs
• Hands Free CPR PSA
• Miss HB Rose Garden Dedication
• Kowabunga Van Klan on the Pier
• Memorial Day Ceremony
Upcoming Content on HBTV
• New Season start in July for:
• Hidden HB
• Surf Scene with PT
• FlasHBack
• HB Independence Day Parade
• Monthly City Celebratory Theme – July
• Surf Heritage
Questions?