HUNTINGTON
BEACH
DOWNTOWN
BUSINESS
IMPROVEMENT
DISTRICT
ANNUAL REPORT
2024-2025
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HUNTINGTON
BEACH
DOWNTOWN
BUSINESS
IMPROVEMENT
DISTRICT
ANNUAL REPORT
2024-2025
2024-2025 ANNUAL REPORT PAGE 1
WHAT IS A BUSINESS
IMPROVEMENT DISTRICT?
A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district.
In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (Downtown HB), to serve as the District's Advisory Board. The Downtown HB acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. Downtown HB consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the Downtown HB's work.
2024-2025 ANNUAL REPORT PAGE 1
WHAT IS A BUSINESS
IMPROVEMENT DISTRICT?
A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district.
In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (Downtown HB), to serve as the District's Advisory Board. The Downtown HB acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. Downtown HB consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the Downtown HB's work.
A shopping, dining and services
destination for locals and
tourists visiting Downtown
Huntington Beach
ABOUT
The Huntington Beach Downtown Business Improvement District dba Downtown Huntington Beach is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. Its purpose, first established in 2004, shall be to improve the economic business environment of the District related to marketing, safety, maintenance, tourism, parking and special events.
Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose, first established in 2004, shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District’s recreational, cultural and other attractions as a tourist destination.
MISSION
To be the advocate for our coastal downtown
community by creating economic vitality
through improvements and activities; to
establish the District as a shopping, dining and
services destination for locals and tourists.
VISION
To be a sustainable catalyst for a thriving
and livable downtown, nationally
recognized for its diverse local businesses
and authentic, unique culture. Known for
being welcoming, accessible, clean, safe,
fun and environmentally conscious.
2024-2025 ANNUAL REPORT PAGE 2
ABOUT
DOWNTOWN
HUNTINGTON
BEACH
BOARD OF
DIRECTORS
AND COMMITTEES
COMMITTEES CONT’D
Events Committee
Co-Chairs: Bob Bolen, Darrick Hearn
Finance & Governance Committee
Co-Chair: Susie Smith
Sandy Taylor, Moe Kanoudi
Marketing Committee
Co-Chairs: PT
Nominating Committee
Chair: TBD
Stakeholder Outreach Committee
Co-Chairs: Nicole Llido, Susie Smith
Surf City Artisan Fair Committee
Co-Chairs: Susie Smith, Sandy Taylor,
Moe Kanoudi
Surf City Nights Committee
Co-Chairs: Susie Smith, Sandy Taylor,
Moe Kanoudi
2024-2025 ANNUAL REPORT PAGE 3
EXECUTIVE COMMITTEE
President: Susanna Smith, Makin Waves Salon
Treasurer: Sandra Schulz Taylor, Model Citizen
Secretary: Moe Kanoudi, Main Street Eyewear
BOARD OF DIRECTORS
Bob Bolen, Huntington Beach Realty
Darrick Hearn, Sandy's Beach Shack
Kari Ivey, Second Floor
Nicole Llido, Visit Huntington Beach
Peter "PT" Townend, International Surfing Museum
2024-2025 COMMITTEES
Beautification Committee
Chair: Bob Bolen
Bylaws Committee
Co-Chairs: Nicole Llido, Darrick Hearn
MEMBER
OVERVIEW
There are approximately 270 businesses in the District.
Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year.
2 024-2025 ANNUA L REPORT PAGE 4
MEMBER
ASSESSMENT CHART
Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the Downtown Huntington Beach Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly.
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 5
2023-2024: $44,000
2022-2023: $44,000
2021-2022: $34,430
2020-2021: $34,430
2019-2020: $34,430
2018-2019: $8,000
In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs.
Downtown Huntington Beach designates funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU.
Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events.
MAINTENANCE
REVIEW
The Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established back in 2013, with a total value of $154,000. Presently, efforts are underway to update this agreement.
However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding.
Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years:
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 6
MAINTENANCE SIDEWALK
CLEANING MAP
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2024•2025 ANNUAL REPORT
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PAGE 7
DOWNTOWN
HUNTINGTON BE
ACH
WEEKLY EVENTS
SURF CITY NIGHTS
TUESDAY NIGHTS
SURF CITY ARTISAN FAIR
FRIDAY, SELECT WEEKENDS
Every Tuesday Surf City Nights Certified
Farmers' Market and Street Fair draws both
locals and visitors to Main Street. The
atmosphere becomes vibrant with curated
vendors and local bands taking center stage.
The District businessess offer Surf City
Nights Specials. This event offers a unique
shopping experience with a wide array of fresh
produce and goods. It also serves as a platform
to engage with community partners and
notable non-profits.
A recurring event crafted to highlight
the exceptionally handmade and regional
artisans. Enriched by dynamic programming
and community engagement, it embodies
the Four Corners concept: Gathering,
Giving, Creative and Learning. These
pillars foster an environment of
inspiration, philanthropy and knowledge-
sharing. Through art, music, non-profit
initiatives, community groups and educational
experiences, the Surf City Artisan Fair
creates a welcoming environment for all
attendees.
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 8
DOWNTOWN
HUNTINGTO
N BEACH
COMMUNITY EVE
NTS
SURF CITY SPOOKTACULAR
OCTOBER
MAGIC ON MAIN STREET
NOVEMBER
A tradition started by Steve Daniels, Surf City
Spooktacular is a beloved community event.
Downtown Huntington Beach provides over
$2,000 worth of candy to participating
businesses. The community dresses up in
costumes to enjoy trick-or-treating, engaging
with community partner and participaing in
activities including the Main Street Costume
Contest. Mayor Pro Tem Gracey Van Der Mark,
Chief Eric Parra, Division Chief Marty Ortiz and
Lieutenant Roman Altenbach engaged with the
community at the annual celebration.
The annual tree lighting event, Magic on
Main Street marked the beginning of
the holiday festivities at Surf City
Nights. Welcomed by Senator Janet
Nguyen, Mayor Tony Strickland, Chief
Eric Parra, City Council and Chief Scott
Haberle, the crowd gathered for a
countdown to light the Main Street tree.
The holiday magic filled the air with
lively music, unique vendors and even a
special appearance by Santa himself.
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 9
DOWNTOWN
HUNTI
NGTON BEACH
COMMUN
ITY EVENTS
MAIN STREET BLOCK PARTY
JULY
SURF CITY DAY
HIATUS UNTIL 2025
Downtown Huntington Beach is a proud
sponsor of the Main Street Block Party on
Friday, July 5th. A tradition of
Independence Day festivities, the event
features live music by the Ramsey
Brothers Band and Redneck Rodeo. The
community comes together for an evening of
celebration and entertainment in the heart
of downtown.
Locals and visitors come together to celebrate the
culture of Surf City USA!
Events include:
Huntington Beach Surf Contest CBVA
Volleyball Tournament Huntington
Surf & Sport Demo Day Rickin’ Fig
Vintage Surf Festival Kowabunga Van
Klan Bus Show
Whether you're a beach enthusiast or simply seeking a fun- filled weekend Surf City Days offers something for everyone! 2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 0
CHILI AT THE BEACH
HIATUS UNTIL 2025
The annual Chili at the Beach is on hiatus until
2025. While we wait for things to heat back up on Main
Street, we look forward to reconnecting with
our chili contestants, vendors and charity partners who work hard to make the annual event a community
favorite.
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $117,000 for FY 2024-2025:
AMBASSADOR PROGRAM
$42,813
ENHANCED MAINTENANCE
$20,000
HOLIDAY BEAUTIFICATION
$20,000
MARKETING
$15,027
COMMUNITY EVENTS
$13,000
CRM
$4,000
FINANCIAL SERVICES
$2,160
Further Information
More information regarding the allocation of funds follows on Page 12 through page 13. 2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 1
Regular Patrolling - The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community.
Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area.
Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively.
Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors, , answering questions, providing directions and offering recommendations for local attractions and services.
AMBASSADOR PROGRAM
The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach. The ambassadors communicate through Whats App.
The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District.
2024-2025
ACTIVITIES AND IMPROVEMENTS
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 2
The Ambassadors’ commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District.
ENHANCED MAINTENANCE
The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events.
Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination.
HOLIDAY BEAUTIFICATION
The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2024-2025
ACTIVITIES AND IMPROVEMENTS
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 3
MARKETING
Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District.
Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for Downtown Huntington Beach. Assessment Fees are used for advertising and marketing programs, including website, social media and email outreach.
COMMUNITY EVENTS
Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the Downtown Huntington Beach brand.
CRM
In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include:
Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate.
Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions.
Efficient marketing campaigns, empowered by tailored marketing messages that are specifically targeted at distinct stakeholder groups leads to heightened engagement.
Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management.
FINANCIAL SERVICES
Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency.
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T P A G E 1 4
STATEMENT OF
FINANCIAL POSITION
2024-2025 ANNUAL REPORT PAGE 15
2 0 2 4 - 2 0 2 5 A N N U A L R E P O R T P A G E 1 6 BUDGET VS. ACTUAL
2 0 2 4 - 2 0 2 5 A N N U A L R E P O R T P A G E 1 7
2024-2025 ANNUAL REPORT PAGE 18
A surplus of approximately $5,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year.
The items listed in the assessment budget are separate from the Downtown Huntington Beach bu dget.
2024-2025
BUDGET
2024-2025 ANNUAL REPORT PAGE 19
HUNTINGTON BEACH DOWNTOWN BUSNIESS IMPROVEMENT DISTRICT 2024-2025 BUDGET
INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $198,000 VHB Ambassador funding $3,000 $3,000 $3,000 $0 $0 $0 $3,000 $6,000 $6,000 $6,000 $5,000 $3,000 $38,000 Surf City Nights $20,000 $18,000 $20,000 $18,000 $18,000 $20,000 $24,000 $26,000 $27,000 $27,000 $27,000 $25,000 $270,000 Assessments $117,000
Surf City Days $10,000 $10,000
Chili at the Beach $25,000 $25,000
Surf City Artisan Fair $21,000 $21,000 $24,750 $12,750 $10,875 $19,500 $24,750 $26,000 $22,000 $22,000 $22,000 $26,000 $252,625 Monthly Totals $60,500 $58,500 $64,250 $47,250 $45,375 $56,000 $68,250 $74,500 $71,500 $71,500 $70,500 $105,500 $910,625 EXPENSE: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $198,000 $117,000
$3,000 $3,000 $3,000 $0 $0 $0 $3,000 $6,000 $6,000 $6,000 $5,000 $3,000 $38,000 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 $0 $550 $0 $590 $0 $0 $1,010 $0 $0 $0 $0 $0 $2,150
$450 $1,200 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $6,150 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $4,800 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,600 $1,600
$1,500 $0 $0 $750 $0 $0 $0 $0 $0 $0 $0 $0 $2,250
$6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $75,000 $6,042 $5,542 $6,042 $5,542 $5,542 $6,042 $7,042 $7,280 $7,542 $7,542 $7,542 $7,292 $78,992 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $7,200 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $16,800 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $31,680 $4,620 $4,620 $5,445 $2,805 $2,393 $4,290 $5,445 $5,720 $4,840 $4,840 $4,840 $5,720 $55,578 $900 $1,200 $1,350 $750 $600 $1,200 $1,350 $1,050 $900 $900 $750 $1,050 $12,000 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $1,050 $1,050 $1,050 $1,050 $1,050 $6,650 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $18,200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 City of HB Maintenance
Assessments(see p. 22)
Ambassadors Security
Bank Charges
Dues & Subscriptions
Insurance
Accounting
Legal fees
License & Fees
BOD Election
Meeting/Training
BID Manager
SCN Operator
SCN Support Staff
Social Media Coordinator
Admin
SCAF Operator
SCAF Support Staff
Office Supplies
Repairs/Maintenance
Rent & Storage
Telephone/Internet
EIDL Repayment
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $47,502 $47,102 $47,277 $41,877 $39,975 $48,572 $49,287 $51,490 $50,722 $50,722 $49,572 $50,102 $691,200
BID EVENTS
SCN Set up (Malco) $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $36,360 SCN Set up (HB) $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $33,600 Parking $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 Market Taxes $1,900 $900 $900 $1,900 $5,600
SCN Marketing $1,000 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $4,850 SCN Quickbooks $640 $576 $640 $576 $576 $640 $768 $832 $864 $864 $852 $800 $8,628 $9,570 $6,956 $7,020 $7,856 $6,956 $7,020 $8,048 $7,212 $7,244 $9,144 $7,232 $7,180 $91,438 SCAF Facility Fee $4,550 $5,200 $5,850 $3,250 $2,600 $5,200 $5,850 $4,550 $3,900 $3,900 $2,600 $4,550 $52,000 SCAF Security/Set up $2,375 $2,700 $3,400 $1,700 $1,380 $2,700 $3,075 $2,350 $2,000 $2,000 $1,350 $2,350 $27,380 SCAF Marketing $1,000 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $4,850 SCAF Logistics $672 $922 $792 $658 $348 $624 $1,342 $832 $704 $704 $704 $932 $9,234 $8,597 $9,172 $10,392 $5,958 $4,678 $8,874 $10,617 $8,082 $6,954 $6,954 $5,004 $8,182 $93,464 Chili at the Beach $25,000 $25,000
Surf City Days $10,000 $10,000
MONTHLY TOTALS $65,669 $63,230 $64,689 $55,691 $51,609 $64,466 $67,952 $66,784 $64,920 $66,820 $61,808 $100,464 $911,102 VARIANCE: INCOME VS EXPENSE -$477
2024-2025 ANNUAL REPORT PAGE 20
2024-2025
ASSESSMENT BREAKDOWN
2024-2025 ANNUAL REPORT PAGE 2 1
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT
DISTRICT 2024-2025 ASSESSMENT BREAKDOWN
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REVENUE $10,000) $5,800) $9,000) $13,000) $7,900) $10,000) $14,000) $10,800) $6,000) $12,000) $9,000) $9,500) $117,000)
EXPENSES
Financial Services $180 ) $180) $180) $180) $180) $180) $180) $180) $180) $180) $180) $180) $2,160) Maintainence $4,000 ) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $1,202) $20,000) Marketing $1,400) $1,400) $1,400) $1,400) $1,200) $1,200) $1,200) $1,200) $1,200) $1,200) $1,200) $1,227) $15,027) Holiday $10,000) $10,000) $20,000)
CRM $330) $330) $330) $330) $330) $330) $330) $330) $330) $330) $330) $370 $4,000 ) Community Events $5,000 ) $5,000) $3,000) $13,000)
Ambassador $700) $5,113) $10,000) $14,000) $13,000) $42,813) $117,000)
2024-2025 ANNUAL REPORT PAGE 22
2024-2025 ANNUAL REPORT PAGE 23
THE ANNUAL
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments and the following information:
Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2024-2025 (no proposed changes) Improvements and activities to be provided for FY 2024-2025 (page 11) The estimate of the cost of providing the improvements and the activities for FY 2024-2025 (page 11)
Method and basis of levying the assessment for FY 2024-2025 (page 4 & 5, under BID member Overview and Assessment Chart)
Amount of any surplus or deficit revenues to be carried over from previous year (page 20) Amount of additional contributions to be made from sources other than assessments (page 20.) The annual assessment process requires City actions, including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday, September 3rd)
Presentation of the FY 2024-2025 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments
Public Notice
Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing)
2nd City Council Meeting (Tuesday, October 1st)
Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 2024-2025 ANNUAL REPORT PAGE 24
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be:
made orally or in writing
made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing
Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be:
mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648
emailed to [email protected] (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by a District business owner and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the official records are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the designated agent for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year.
DISTRICT BOUNDARY MAP
FY 2023-2024
(;+,%,7%
BUSINESSES TO BE ASSESSED FY 2024-2025
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
7-ELEVEN STORE #2172-34653A
A & S ACCOUNTING SOLUTIONS INC
AAA POSTMART LLC
ADVENTURE RENTALS LLC
ALCHEMY WELLNESS
ALOHA GRILL
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANGRY AL
ARIA HOOKAH LOUNGE
ARMIJO ANTHONY (CT)
ATM GLOBAL INCORPORATED
AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS)
B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BE GOOD RESTAURANT & EXPERIENCE
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BELWOOD INVESTMENTS LLC
BLUE CHAIR ACCOUNTING
BOBASAUR
BOGGELN & COMPANY CPA
BOMBURGER
BREWSTER'S ICE
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
C B INVESTMENTS INC
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CA ACCESSORIES LLC
CA ACCESSORIES LLC
CALI SHORE STORE
CALIFORNIA CLOTHING
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHARLIE'S GYROS
CHICKEN IN A BARREL BBQ
CLUB TRILLY LLC
COACH'S DELI
COACH'S MEDITERRANEAN GRILL
COASTAL SKIN REVIVE
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRABBY'S BOAT HOUSE
CREACTIVE INC
CROWN BEAUTY ATELIER
CRUISERS PIZZA BAR GRILL
CTA REVIEW INC
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DENTAL URGENT CARE
DIANE'S BIKINIS
DING DR SURFBOARD AND BIKE RENTALS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
FIRST BANK
F45 DOWNTOWN HB
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
H M R ARCHITECTS
HANDEL'S HUNTINGTON BEACH
HAVENMD
HB MAIL BOX INC
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HOWARD FISCHER DVM A PRO CORP
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HUNTINGTON SURF INN
HURRICANES BAR & GRILL
I H O P
IMAGINCY
INDARRA MODERN INDIAN CUISINE
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KELSEY SHAYE HAIR LLC
KILLARNEY'S
KITE CONNECTION C/O DAVE SHENKMAN
KOAH HEALTH
KOKOMOS SURF SIDE
KRISTINA B SALON
KUO JESSICA
LA MOME SPA
LeDONNE AESTHETICS
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUCY'S TAILORING & ALTERATIONS
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAHKIN THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MANGIAMO GELATO
MERRILEE'S INC
MILK AND HONEY HB
MISFIT STUDIO
MJM CONSTRUCTION
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MUSTARD CAFE
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NO KA OI
NORTH SHORE POKE CO
ODDBYTES LLC
ORANGE COUNTY BARBERS PARLOR
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR EXTENSIONS
POSITIVE THOUGHT BRAND (CT4)
PREMIER CUSTOMS BROKERS INC
PRIMECUT TAQUERIA INC
PRISTINE MOTORSPORTS
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RINV .IO
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROBINSON LEE
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAIL PROPERTIES INC
SAKAL SURFBOARDS
SALON RETRO
SALON SOLEIL
SALT HAIR LOUNGE
SALT LIFE LLC
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SCHELIN ULDRICKS & CO
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SMILES CAFE
SMKFLWR
SMOKERZ LAND 3 SMOKE SHOP
SOCK HARBOR
SOUTHNORTE BEER CO
SPECIALIZED SURFACES
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE COMPANY #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY SEGWAY
SURF CITY SKATES
SURF CITY STORE
SURFLINE
SURGICAL REPUBLIC
SUSHI ON FIRE
SWING SET LLC
T K BURGERS
T R RANCH SERVICES LLC
TAI SOFTWARE
TEBAY TARA
TERESITA'S MEXICAN RESTAURANT
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE MEDSPA
THE NEXT LEVEL
THE RIA PIZZERIA
THE SALTY B
THE TRAINING SPOT
THE UPS STORE 7820
TITAN'S PHO
TOP DOG BARKERY
TOP DOG BARKERY BATH & BOUTIQUE
TRIPLE NEEDLE TRADING
TRU BOWL SUPERFOOD BAR II
TWO HANDS CORN DOGS
TZONE
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WBE TRAFFIC CONTROL INC
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
WINDOW KING
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ASSESSMENT FORMULA
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $117,000 for FY 2024-2025:
AMBASSADOR PROGRAM
$42,813
ENHANCED MAINTENANCE
$20,000
HOLIDAY BEAUTIFICATION
$20,000
MARKETING
$15,027
COMMUNITY EVENTS
$13,000
CRM
$4,000
FINANCIAL SERVICES
$2,160
Further Information
More information regarding the allocation of funds follows on Page 12 through page 13. 2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 1
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Regular Patrolling - The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community.
Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area.
Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively.
Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors, , answering questions, providing directions and offering recommendations for local attractions and services.
AMBASSADOR PROGRAM
The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach. The ambassadors communicate through Whats App.
The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District.
2024-2025
ACTIVITIES AND IMPROVEMENTS
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 2
The Ambassadors’ commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District.
ENHANCED MAINTENANCE
The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events.
Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination.
HOLIDAY BEAUTIFICATION
The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2024-2025
ACTIVITIES AND IMPROVEMENTS
2 0 2 4 - 2 0 2 5 ANNUA L R E POR T PAGE 1 3
MARKETING
Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District.
Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for Downtown Huntington Beach. Assessment Fees are used for advertising and marketing programs, including website, social media and email outreach.
COMMUNITY EVENTS
Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the Downtown Huntington Beach brand.
CRM
In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include:
Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate.
Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions.
Efficient marketing campaigns, empowered by tailored marketing messages that are specifically targeted at distinct stakeholder groups leads to heightened engagement.
Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management.
FINANCIAL SERVICES
Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency.