January 21, 2025
City Manager’s Office
Biannual Progress
Update #3
T I M E L I N E
October 3, 2023
City Council approved the
FY 2023-2027 Strategic
Plan
July 16, 2024
Second Biannual Update
to City Council
M O V I N G F O R W A R D
Staff will present biannual
progress updates in January
and July to ensure:
• Transparency and accountability
• Alignment with current resources and policies
• Regular opportunities for City Council to
provide
feedback and recommend amendments
Background
2S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3 O V E R V I E W 2
Overarching
Goals
8 Strategies
23 Tasks
98 Key Performance
Indicators (KPIs)
73 Vision
1 “Committed to Responsive
and Exceptional Public
Service to All.”
2S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3 Completed
53%
In Progress
29%
Overall Progress as of December 2024
Upcoming
10%
On Hold
8%
4 S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
Accomplishments
Updated the Economic
Development Strategy and
presented to City Council in
Q4 2024.
Completed
100%
In Progress0%
Upcoming
Goal 1: Economic Development
Future Tasks
Track and monitor new Key
Performance Indicators
associated with the
updated Economic
Development Strategy.
KPI Highlights
# of new business licenses:
1,034
# of business visits (new)
# of businesses assisted (new)
# of touches with brokers,
property owners, & existing or
prospective businesses (new)
*Data for new KPIs will be included in the
upcoming update
0%
5S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
T otal valuation of grants
applied, awarded, & by
category/sector: 15 grants,
$20.8M, 5 categories
Real Estate Program KPIs (TBD)
Future Tasks
Establish a centralized
Real Estate Program
Accomplishments
20% On Hold
Completed
40%
In Progress40%
Goal 2: Fiscal Stability
Formed
an interdepartmental
working group to enhance
citywide efforts on
identifying and applying for
external funding
Issued a RFP for
a lease consultant
to evaluate and audit city-
owned leased assets
KPI Highlights
6S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
Accela customer
satisfaction rate survey
rating: 4.8/5
# of permit
applications processed &
completed: 9,119; 8,618
# of certificate of
occupancy issued: 618
Continue advancing
the Streamline Surf
City Initiatives (7 in progress
& 6 upcoming)
Launch online performance
evaluation system for City
staff
Launched Streamline
Surf City; completed 15 of
28 initiatives.
Implemented an
online training portal for city
staff and public officials
Upcoming5%
32%52%
Goal 3: High Performing Organization
On Hold11%
In Progress
Completed
Accomplishments Future Tasks KPI Highlights
7S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
# of volunteer hour & % of
active volunteers: 369; 64%
# of Be Well services, referrals,
& clients: 6,441
# of clients housed through
system of care: 76
Continue working
with Jamboree
Housing Corporation to
develop the Pathways
Project
Built a network of
20+ organizations to assist
with needs and services
Goal 4: Homelessness
Completed
50%
In Progress50%
Upcoming0%
Accomplishments Future Tasks KPI Highlights
8S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
# of housing & sober living
related policy positions taken by
City Council: 31
#of households received TBRA
& rehabilitated: 53
# of code enforcement
violations investigated &
enforced: 903
Continue to
monitor legislation related
to local control of land -use
planning
Continue to participate
in regional agency efforts
related to housing policy
Created a
Legislative Platform for the
City
Goal 5: Housing
Completed
100%
In Progress0%
Upcoming0%
Accomplishments Future Tasks KPI Highlights
9S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
# of beach restroom
renovated (new)
# of events by location,
attendance & type (new)
# of special event permits
executed: 78
% of facilities assessed (new)
*Data for new KPIs will be included
in the upcoming update
Present enhanced
Specific Events policies
and procedures to the
City Council
Complete the Central
Park Master Plan
Present the City-Wide Park
& Recreation Master Plan
Completed the Water
Master Plan, Sewer Master
Plan, Mobility Plan, and
Fleet Transition Plan
Began renovating
beach restroom facilities
Goal 6: Infrastructure Investment
Upcoming23%
27%31%
On Hold19%
In Progress
Completed
Accomplishments Future Tasks KPI Highlights
10S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
# of website visitors, views, &
average engagement time:
685,066; 1.9M, 48.7 seconds
# of calls to call center: 13,778
# of social media engagements &
impressions: 92,700; 2.6M
# of online videos created: 181
Create a city policy for
website management.
Launched new city website
Established a standardized
branding guide
Hired a HBTV Media
Coordinator
Goal 7: Public Engagement
Completed
73%
In Progress12%
Upcoming15%
Accomplishments Future Tasks KPI Highlights
11S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
# of monthly calls & sidewalk
CPR trainings conducted:
21,350; 12,491
# of youth enrolled in Fire
explorers program: 154
#infrastructure & network
security measures: 21.2M
Implement
interdepartmental opioid
prevention efforts
Develop the Real Time
Crime Center and hire
specialists
Received the American
Heart Association Lifeline
EMS Recognition for
excellent pre-hospital heart
attack care.
Secured funding for the
construction of the Real
Time Crime Center and a
dedicated supervisor
Goal 8: Public Safety
Completed
17%
In Progress70%
Upcoming13%
Accomplishments Future Tasks KPI Highlights
12S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
O n H o l d
21% increase in
"Completed" Tasks
P r o g r e s s D a s h b o a r d
Major
Highlights
Public data dashboard
available on the City's
Website
Increase in "on-hold
tasks" due to staff
identifying and
implementing
alternative cost-saving
approaches to achieve
the same objectives.
13S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3 Data Dashboard
14S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3
Recommendation
Receive and file the 2023-27 Strategic Plan Biannual Progress Update #3 15S t r a t e g i c P l a n P r o g r e s s U p d a t e # 3