License Agreement with
Visit Huntington Beach
for the Visitor
Information Kiosk
February 4, 2025
Visitor Information Kiosk
• Located at Pier Plaza, adjacent to
the iconic Huntington Beach Pier.
• Operated by Visit Huntington
Beach since 2004 under successive
license agreements.
• Provides maps, event calendars,
dining/activity guides, and visitor
assistance.
• Promotes local businesses and
activities, enhancing tourism and
supporting the local economy.
License Terms
• Current agreement expired on December 31, 2024.
• New agreement will retroactively take effect
January 1, 2025.
• Term: 5 years, with an optional 5-year extension
(through December 31, 2034, if exercised).
• Monthly Rent: $275, with 3% annual increases.
• Use Restrictions: Visitor information services only;
small-scale ancillary retail must be stored indoors,
with no outdoor displays.
Recommendation
Approve the Non-Exclusive License Agreement Between the City and Visit Huntington Beach for continued operation of the Visitor Information Kiosk at Pier Plaza.
• Ensures continuation of vital visitor
services at a premier location.
• Supports local businesses and
enhances the tourism economy.
• Provides fair compensation with a
fiscally responsible rent structure.
Thank you