Exhibit A: Annual Report
HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT
2025-2026
WHAT IS A BUSINESS
IMPROVEMENT DISTRICT
A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district.
In partnership with the downtown business owners, the Huntington Beach City Council formed the Huntington Beach Downtown Business Improvement District in 2004. One goal of establishing the District was to strengthen and improve the visitor experience in Downtown Huntington Beach.
In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities; funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and Management consultants to support the goals of providing communication, marketing, and coordination of the HB Downtown's activities. 2025 -2026 ANNUAL REPORT Page 1
ABOUT
DOWNTOWN
HUNTINGTON
BEACH
A shopping, dining and services
destination for locals and
tourists visiting Downtown
Huntington Beach
ABOUT
The Huntington Beach Downtown Business Improvement District dba “Downtown Huntington Beach” is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. First established in 2004, i ts purpose, shall be to improve the economic business environment of the Downtown Business District related to marketing, safety, maintenance, tourism, and special events.
Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District’s recreational, cultural and other attractions as a tourist destination.
MISSION
To be the advocate for our coastal
downtown community creating economic
vitality through improvements and
activities; and to establish the District as a
shopping, dining and services destination
for locals and tourists.
VISION
To be a sustainable catalyst for a thriving
and livable downtown, nationally
recognized for its diverse local
businesses and authentic, unique culture.
Known for being welcoming, accessible,
clean, safe, fun and environmentally
conscious.
2025 -2026 ANNUAL REPORT Page 2
2024-2025
HIGHLIGHTS
Increased Ambassador services to all weekends.
Expanded Steam Cleaning and Porter Services to the entire BID Assessment area and Steam Cleaning occurring Monday and Thursday evenings at the suggestion of City Council.
Partnered with the City in sponsorship of the Independence Day Block Party and the Bike Valet program.
Created separate Assessment bank account for transparency.
Sent out Request for Proposals for: Maintenance, Ambassador, Security and Social Media and creating new contracts.
Reinstated Chili at the Beach and Surf City Day (Rocking Fig Vintage Tiki Day).
Transitioning to the City Fiscal Year of July to June to improve communication/transparency.
2025-2026
GOALS
Collaborate with the City Council to develop a Public Improvement Project in Downtown Huntington Beach, leveraging available funding assistance from the Downtown Huntington Beach program.
Reestablish a new non-profit and create new By-laws, Articles of Incorporation, etc. to assist in the management of Downtown Huntington Beach.
Increase official social media accounts (e.g., Instagram, Facebook, LinkedIn, and/or TikTok) dedicated to Downtown Huntington Beach. Send out Monthly Newsletters to all members.
Work with the City of Huntington Beach, Visit Huntington Beach, and all groups to further the vision and goals of HB Downtown.
Establish a new Marketing Plan with input from the City.
2025 -2026 ANNUAL REPORT Page 3
MEMBER
OVERVIEW
There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. There is no recommendation to increase assessments or area this new year. 2025 -2026 ANNUAL REPORT Page 4
MEMBER
ASSESSMENT CHART
Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly.
2025 -2026 ANNUAL REPORT Page 5
MAINTENANCE
REVIEW
The City’s Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established in 2013, with a total value of $154,000.
The BID recently sent out a Request for Proposals to increase the steam cleaning and porter services area to include 6th Street commercial, 5th Street both sides, Pacific Coast Highway from to 1st Street and 3rd Street commercial. After reviewing the proposals, Malco was selected to continue the Maintenance Services contract. Based on discussion with the City Council, Malco is now steam cleaning the sidewalks on Monday and Thursday nights.
The costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding and in addition, the BID has increased funding.
In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to increase maintenance contract costs.
The funding of the enhanced maintenance from Downtown Huntington Beach has increased over the years from $8,000 to $44,000. The designates funds are earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU.
Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring additional maintenance porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events.
2025 -2026 ANNUAL REPORT Page 6
MAINTENANCE SIDEWALK
CLEANING MAP
Yellow – Daily Porter
Services
Red – Weekly Steam
Cleaning
Blue/Green – Monthly and
as needed Steam
Cleaning
2025 -2026 ANNUAL REPORT Page 7
SURF CITY NIGHTS
TUESDAY NIGHTS
DOWNTOWN HUNTINGTON BEACH WEEKLY EVENTS
Tuesday ’s Surf City Nights
Certified Farmers' Market and Street
Fair is a draw for locals and visitors to
Main Street. The family friendly
atmosphere is lively with curated
vendors, local bands taking center
stage, and the downtown businesses
offering Surf City Nights Specials.
This event offers a unique shopping
experience with a wide array of
fresh produce and goods. It also
serves as a platform to engage with
community partners and non -profits.
SU
RF
CIT
Y A
RT
IS
AN
FAIR
FRIDAY, SELECT WEEKENDS
A recurring event crafted to hi ghli ght
the e xce pti onal handmade and desi gned
tal ents of l ocal and regi onal arti sans.
Enriched by dynamic p rogramming and
communi ty e ngage ment, it embo dies the
Four Corners concept: Gathering, Giving,
Creati ve, and Learni ng. These pillars
foster an envi ronment of inspi rati on,
philanthropy, and knowledge-sharing.
Through art, music, non-profit
initiatives, communi ty groups, and
educati onal experiences, t he Surf
City Artisan Fair cre ates a welcoming
envi ronme nt for all attendees.
2025 -2026 ANNUAL REPORT Page 8
MAGIC ON MAIN STREET
NOVEMBER 12, 2025
SURF CITY SPOOKTACULAR
OCTOBER 29, 2024
DOWNTOWN
HUNTINGTON BEACH
COMMUNITY EVENTS
Surf City Spooktacular is a beloved
family and pet friendly community event.
Downtown Huntington Beach provides
candy to participating businesses. The
community dresses up to enjoy
trick -or -treating, engage with
community partners, and participate in activities
including the Main Street costume contest. Mayor
gracey van der mark, Mayor Pro Tem Pat Burns and
Mike Ali were the judges for the costume contest.
Next year there will be a pet costume contest at the
community at the annual celebration.
Magic on Main Street, is the annual tree
lighting event, mark ing the
beginning of the holiday festivities at
Surf City Nights. Welcomed by
Mayor Gracie Van Der Mark, Mayor
Pro Tem Pat Burns, State Senator
Janet Nguyen, the crowd gathered
for an exciting countdown to light
the Main Street Tree.
The holiday magic filled the air with
lively music, unique vendors, and
even a special appearance by Santa
and his elves .
2025 -2026 ANNUAL REPORT Page 9
MAIN STREET BLOCK PARTY
JULY 5, 2025
SURF CITY DAY
September 27, 2025
CHILI AT THE BEACH
August 23, 2025
DOWNTOWN
HUNTINGTON BEACH
COMMUNITY EVENTS
Downtown Huntington Beach is a proud
sponsor of the Main Street Block Party on
Saturday , July 5th. A tradition of
Independence Day festivities, the event
feature d live music by the Ramsey Brothers
Band and Redneck Rodeo.
The highlight of the Block Party was the Bike
Parade that peddled off from Huntington Beach
City Hall down Main Street to the City stage at
PCH and Main Street. The spirit of Independence
Day was displayed on the many bikes.
Locals and visitors come together to celebrate
the culture of Surf City USA!
Events include:
Huntington Surf & Sport Demo Day
Rockin Fig Vintage Surf Festival
Kowabunga Van Klan Bus Show
Whether you're a beach enthusiast or simply
seeking a fun -filled day, Surf City Day offer
something for everyone!
The annual Chili at The Beach is on ready to
heat up Main Street . Come taste over 20
chili contestants and vote for your
favorite local vendors, and charity partners
who work hard to make the annual event a
community favorite. The event was not
held last year .
2025 -2026 ANNUAL REPORT Page 10
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of
assessments, estimated to total $11 5,000 for FY 202 5-202 6 (a reduction of $2,000 from 2024 -2025) :
AMBASSADOR PROGRAM
$35,000.00
ENHANCED MAINTENANCE
$21,000.00
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
PUBLIC IMPROVEMENT PROJECT
$TBD
Further Information
About the allocation of funds, follows on Page 12 through Page 13.
2025 -2026 ANNUAL REPORT Page 11
2025-2026
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in Downtown on weekends, holidays and special events. The program’s goal is to create an environment where all visitors can enjoy their time in Downtown Huntington Beach. The Ambassadors communicate through WhatsApp.
The WhatsApp is for all restaurant/bar managers and owners and bar security.
The Ambassador program, funded by t he Assessments and Visit Huntington Beach, has proven to be a valuable asset to Downtown. The Ambassadors have been actively involved in various activities, including:
Regular Patrolling - The Ambassadors patrol the Downtown, maintaining a visible presence and establishing rapport with individuals in the community.
Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances, or other incidents in the area.
Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively.
Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions.
The Ambassadors’ commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on Downtown and increased the positive image of Downtown.
ENHANCED MAINTENANCE
The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure cleanliness and a welcoming atmosphere. Funds are allocated for additional services during peak seasons and events, as well as to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces Downtown reputation as a vibrant and welcoming destination. This year, the enhanced maintenance has increased the area for steam cleaning and porter services seven days a week. The entire BID Assessment area now receives the services from Malco.
HOLIDAY BEAUTIFICATION
The Downtown was transformed during the holiday season with the addition of enchanting lighting and snowflakes above Main Street. The star of the show is the decorated tree on the 2nd block of Main Street, serving as the heart of the holiday magic and drawing the community and visitors together. Next year the holiday decorations will be “beach-themed” and include 6th Street and the fourth block of Main Street.
2025 -2026 ANNUAL REPORT Page 12
2025-2026
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.
Assessment Fees are used for advertising and marketing programs, including website, social media and email outreach. A new Social Media Consultant will be retained for enhancing our marketing capabilities.
COMMUNITY EVENTS
Community Events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the Downtown Huntington Beach brand. A new community event will be planned for the off-season to attract local residents to visit Downtown.
CRM
In FY 2022-2023, The Huntington Beach City Council recommended that BID adopt a Customer Relationship Management (CRM) program. A CRM serves as a tool for the organization's stability and longevity, benefiting all stakeholders. The benefits of CRM include:
Data centralization, encompassing contact information, communication history, and other pertinent details. This comprehensive view of customer data guarantees up to date information, enabling the organization to identify and address potential issues proactively before they escalate.
Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, consequently enabling more personalized interactions.
Efficient marketing campaigns, empowered by tailored marketing messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement.
FINANCIAL SERVICES
Monthly financial services by a third-party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency.
PUBLIC IMPROVEMENT PROJECT
Collaborate with the City Council to develop a Public Improvement Project in Downtown Huntington Beach for the new fiscal year.
2025 -2026 ANNUAL REPORT Page 13
STATEMENT OF
FINANCIAL POSITION
2025 -2026 ANNUAL REPORT Page 14
PROFIT AND LOSS
STATEMENT
2025 -2026 ANNUAL REPORT Page 15
A surplus of approximately $4,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year.
2025 -2026 ANNUAL REPORT Page 16
2025-2026 BUDGET
2025 -2026 ANNUAL REPORT Page 17
THE ANNUAL
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information:
Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2025-2026 (no proposed changes) Improvements and activities to be provided for FY 202 5-2026 (page 11) The estimate of the cost of providing improvements and the activities for FY 2025-2026 (page 11)
Method and basis of levying the assessment for FY 2025-2026 (page 4 & 5, under BID Member Overview and Assessment Chart)
Amount of any surplus or deficit revenues to be carried over from previous year (page 19) Amount of additional contributions to be made from sources other than assessments (page 17, under Budget)
The annual assessment process requires City actions, including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday, September 2, 2025)
Presentation of the FY 2025-2026 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments
Public Notice
Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing)
2nd City Council Meeting (Tuesday, October 7, 2025)
Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year.
2025 -2026 ANNUAL REPORT Page 18
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be:
made orally or in writing
made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing.
Written protest against the benefit assessments to be levied may be:
mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648
emailed to [email protected] (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the “official records” of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the “designated agent” for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year.
2025 -2026 ANNUAL REPORT Page 19
BOARD OF
DIRECTORS
AND
COMMITTES
2025 -2026 ANNUAL REPORT Page 20
2024-2025 COMMITTEES
Ad-Hoc Bylaws Committee:
o Nicole Llido, Darrick Hearn
Finance & Governance Committee:
o Moe Kanoudi, Kari Ivey, Darrick Hearn
Marketing Committee:
o Chair PT Townend
Nominating Committee: Susie Smith,
o Stephanie Wilson, Nate Bernal
Ad-Hoc Surf City Nights/Artisan Fair
o Committee: Moe Kanoudi, Kari Ivey,
o Darrick Hearn
EXECUTIVE COMMITTEE
President: Moe Kanoudi, Main Street Eyeware
Treasurer: Kari Ivey, Second Floor
Secretary: Darrick Hearn, Sandy’s Beach Shack
BOARD OF DIRECTORS
Bob Bolen, Huntington Beach Realty
Nicole Llido, Visit Huntington Beach
Peter "PT" Townend, International Surfing Museum
Susie Smith, Makin Waves Salon
For additional information and comments, please contact:
HB Downtown at (714)-536-8300
Email: [email protected]
Website: www.HBDowntown.com
Exhibit B: Map of the District,
Assessment Schedule, and
Businesses to be Assessed
DISTRICT BOUNDARY
MAP FY 2025-2026
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21- 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
ASSESSMENT FORMULA
BUSINESSES TO BE
ASSESSED FY 2025 - 2026
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
7 1 4 Brew LLC
7-ELEVEN STORE #2172-34653A
A & S ACCOUNTING SOLUTIONS INC
AAA POSTMART LLC
ADVENTURE RENTALS LLC
ALOHA GRILL
ALUMA MEDICAL AESTHETICS
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANGRY AL
ARIA HOOKAH LOUNGE
ATM GLOBAL INCORPORATED
B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BERKSHIRE HATHAWAY HOMESERVICES CA PROPERTIES
BLACKRIDGE & CO
BLUE CHAIR ACCOUNTING
BOBASAUR
BOGGELN & COMPANY CPA
BONDI BOWLS
BREEZA
BREWSTER'S ICE
BRIGHTWATERS WINE BAR LLC
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
BURT'S BURGERS
Business Name
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CA ACCESSORIES LLC
CA ACCESSORIES LLC
CALI SHORE STORE
CALIFORNIA CLOTHING
CALIFORNIA CURATED
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHARLIE'S GYROS
COACH'S DELI
COACH'S MEDITERRANEAN GRILL
COASTAL SKIN REVIVE
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DEL MAR GLAM
DENTAL URGENT CARE
DIANE'S BIKINIS
DING DR SURFBOARD AND BIKE RENTALS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EARTHS ELEMENTS
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
F45 DOWNTOWN HB
FLIP EFFECTIVE
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
H M R ARCHITECTS
HANDEL'S HUNTINGTON BEACH
HAPPY BODY WELLNESS
HB STRENGTH CO
HB SUPERSTORE
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HURRICANES BAR & GRILL
IMAGINCY
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
IRON FOUNDATION J&W / WARRIOR MAKERS / THE X GENE
/ALPHARISE
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KELSEY SHAYE HAIR LLC
KILLARNEY'S
KITE CONNECTION C/O DAVE SHENKMAN
KOAH HEALTH
KOKOMOS SURF SIDE
KUO JESSICA
LA MOME SPA
LAURENS WELLNESS
LE HOTEL LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUCY'S TAILORING & ALTERATIONS
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAHKIN THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MAMA ON MAIN
MANGIAMO GELATO
MILK AND HONEY HB
MISFIT STUDIO
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MR. MARCUS TATTOO
MYSTIC BOX LLC
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NO KA OI
NORTH SHORE POKE CO
OC BARBERS PARLOR LLC
OC SKIN & SUGAR
ODDBYTES LLC
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
POKI ON THE PIER
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR EXTENSIONS
POSITIVE THOUGHT BRAND (CT4)
PREMIER CUSTOMS BROKERS INC
PRESTINEHB
PRIMECUT TAQUERIA INC
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN
REAL THAI FOOD
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROBINSON LEE
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAIL PROPERTIES INC
SAKAL SURFBOARDS
SALON RETRO
SALON SOLEIL
SALT HAIR LOUNGE
SAMPA'S PIZZA CAFE
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SCHELIN ULDRICKS & CO
SEACLIFF SPA
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SKIN AMENITIES
SMILES CAFE
SMKFLWR
SMOKERZ LAND 3 SMOKE SHOP
SOCK HARBOR
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE COMPANY #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
STUDENT LOAN RESOURCE GROUP
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY FISH CO
SURF CITY MARKET
SURF CITY STORE
SURGICAL REPUBLIC
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
TACOS LOS CHOLOS
TAI SOFTWARE
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE NEXT LEVEL
THE RIA PIZZERIA
THE SALTY B
THE UPS STORE 7820
TITAN'S PHO
TOP DOG BARKERY BATH & BOUTIQUE
TZONE
UNCLE FLUFFY
UNITED DEFENSE TACTICAL (CT5)
VITABLOOM LLC
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
WINDOW KING
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
Exhibit C: Improvements
and Activities
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of
assessments, estimat ed to total $115,000 for FY 2025-2026 (a reduction of $2,000 from 2024-2025):
AMBAS SADOR PROGRAM
$35,000.00
ENHANCED MAINTENANCE
$21,000.00
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
PUBLIC IMPROVEMENT PROJECT
$T8D
Further Inforrnation
About the al location of funds, follows on Page 12 through Page 13. 2025-2026
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The purpose of the Ambassador program is to establish a positive rappo1t and visible presence among business owners, patrons, and visitors in Downtown on weekends, holidays and special events. The program's goal is to create an environment where all v isitors can enjoy their time in Downtown H untington Beacti. The Am bassadors oommunicate through WhatsApp.
The WhatsApp is for all restaurant/bar ma nagers and owners and bar security.
The Ambassador program, fonded by t h e Assessments and Visit H untington Beach, has proven to be a valuable asset to Downtown. The Ambassadors have been actively involved in various activities, i nduding:
;t Regular Patrolling - The Ambassadors patrol the Downtown, maintaining a visible p resence and establishing rapport with individuals in the community. 1t Obse.rvation and Repo rting - The Ambassadors obse1ve and repo1t any potential safety concems, disturbances, or other incidents in the area . • Collaborat ion with HBPD - The Ambassadors worked dosely with the HBPD Downtown Detail to address safety-related matters effectively.
• Ass istance and Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions. lhe Ambassadors' commitment to safety, community engagement, and collaboration with HtWL> has made a pos itive impact on Dow ntown and increase d the positiv e image of Downtown ,
ENHANCED MAINTENANCE
The Downtown Oist1ict is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure cleanliness and a w elcoming atmosphere. Funds are allocated for additional services duiing peak seasons and events, as we ll as to oover the difference between the City of Huntington Beach MOU and the cun-ent maintenance contract. Providing a positive and memorable e xperience for all attendees is essential and reinforces Downtown reputation as a vibrant and welcoming destination. T his year, the enhanced maintenance has inaeased the area for steam cleaning and po1ter services seven days a week. The entire BIO Assessment area now receives the services from Malco.
HOLIDAY BEAUTIFICATION
The Downtown was transformed during the holiday season with the addition of enchanting lighting and snowflakes above Main S treet. The star of the show is the decorated tree on the 2nd block of Main Street, se1vin9 as the heart of the holiday magic and draw ing the community and visitors together. Next year the holiday deoorations will be •beach-themed" and include 6th Street and the fourth blod< of Main street. 2025-2026
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and Events have been insbumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing va1ious communication channels and organizing community events, has allowed us to engage stakeholders effectively and estabfish a strong brand identity for Downtown Huntington Bead,.
Assessment Fees are used for advertising and marketing p rograms, including website, social media and email outreach, A new Social Media Consul tant w ill be retained for enhancing our marketing capabilities.
COMMUNITY EVENTS
Community Events such as the I nd epende nce Day Blod< Pa1ty, Su1f City S�oktacular, and Magic on Main S b-eet have b ecome highly anticipated annual gathe1ings. These events have not only increase d exposure but have also created memorable experiences, engaged our community, and enhanced the Downtown Huntington Bead, brand. A new community event will be planned for the off-season to attract local residents to visit Downtown.
CRM
In FY 2022-2023, The Huntington Beach City Council reoommended that BID adopt a Customer Relationship Managem ent (CRM) program. A CRM serves as a tool for the organization's s tability and longevi;ty, benefiting all stakeholders. The benefits of CRM include:
• Data centralization, encompassing contact information, communication history, and other pe1tinent details. This comprehensive view of customer data gu arantees up to date information, enabling the organization to identify and address potential issues proactively before they escalate.
" Improved stakeholder relationships, facilitated by a central database that pll'Ovides a better understanding of their needs and preferences, consequently e nabling more personalized interact ions,
" Efficient marketing campaigns:, empowered by tailored mari<eting messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement.
FINANCIAL SERVICES
Monthly financial se,vices by a third- pa rty CPA, bank fees, and Quid<Books have streamlined our fin ancial operations and enha nce d transpa rency.
PUBLIC IMPROVEMENT PROJECT
Collaborate with the City Council to develop a Public Improveme nt Project in Downtown Huntingto n Beach for the new fiscal year.