Exhibit A: Annual Report
HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT
2026-2027
2026-2027 ANNUAL REPORT PAGE 1
WHY HAVE A BUSINESS
IMPROVEMENT DISTRICT
A Business Improvement District (BID) is a partnership between local businesses that invests in keeping our downtown vibrant, welcoming, and thriving. By pooling resources, businesses can fund improvements and activities that make the district cleaner, safer, and more enjoyable for everyone.
What a BID Does for the Community
Creates a cleaner, safer environment BIDs provide enhanced cleaning, maintenance, and safety services that go beyond what the city can offer on its own. This helps keep the district inviting for residents and visitors.
Supports a great visitor experience From events and marketing to holiday decorations and public art, BIDs help create the lively atmosphere that makes people want to spend time—and money—downtown.
Gives businesses a stronger voice Instead of acting alone, businesses work together through the BID to shape priorities, advocate for improvements, and collaborate with the city on issues that matter.
Provides stable, reliable funding Because BID assessments are collected consistently, the district can plan long-term projects and maintain high-quality services year-round.
Boosts economic vitality A well-maintained, attractive district draws more customers, encourages investment, and supports the success of local businesses.
Why It Matters
A Business Improvement District ensures that the heart of a community continues to grow, evolve, and shine. It’s a way for businesses to take an active role in shaping the future of downtown, creating a place where people want to visit, shop, dine, and enjoy.
2026-2027 ANNUAL REPORT PAGE 2
ABOUT
DOWNTOWN
HUNTINGTON
BEACH
A shopping, dining and services
destination for locals and
tourists visiting Downtown
Huntington Beach
ABOUT
The Huntington Beach Downtown Business Improvement District, doing business as Downtown Huntington Beach, is an independent nonprofit California corporation organized under section 501(c)(6) of the Internal Revenue Code. Established in 2004, the organization exists to strengthen the economic environment of the Downtown Business District through initiatives focused on marketing, safety, maintenance, tourism, and special events.
Role as the City’s Advisory Board
Downtown Huntington Beach serves as the official Advisory Board to the City of Huntington Beach for the Downtown Business Improvement District. This role is established under: City Ordinance 3661, City Ordinance 3797 and California State Code 36500 et seq.
Purpose and Responsibilities
The organization is charged with advancing the vitality and long-term success of the Downtown District. Its responsibilities include:
1. Promoting Economic Revitalization
Supporting the growth and stability of the District by creating jobs, attracting new businesses, and preventing economic decline.
2. Generating Revenue for Improvements
Developing and managing funding to support improvements and activities that directly benefit the District and its stakeholders.
3. Enhancing the District as a Destination
Promoting Downtown Huntington Beach’s recreational, cultural, and visitor attractions to strengthen its appeal as a premier tourist destination.
2026-2027 ANNUAL REPORT PAGE 3
MISSION
To be the advocate for our coastal downtown
community creating economic vitality through
improvements and activities; and to establish
the District as a shopping, dining and services
destination for locals and tourists.
VISION
To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local
businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun and
environmentally conscious.
2026-2027 ANNUAL REPORT PAGE 4
Stakeholder Engagement &
Member Involvement
Downtown Huntington Beach: We
Want You Involved
The Downtown Huntington Beach is
committed to transparency,
collaboration, and active participation
from all stakeholders. Strong
engagement from businesses,
property owners, residents, and
community partners helps ensure
that Downtown Huntington Beach
remains a vibrant destination for
commerce, entertainment, and
community connection.
Board Meetings and Governance
The Downtown Huntington Beach
Board of Directors meets monthly,
currently on the third Thursday at
3:30 p.m. Meetings are typically held
at the Huntington Beach Art Center
or another location within the
Downtown District.
To promote transparency and public
participation, meeting agendas are
posted on the Downtown Huntington
Beach website at hbdowntown.com
at least 72 hours prior to each
meeting. In addition to monthly
Board meetings, the BID conducts
quarterly meetings and an annual
meeting each October to gather
stakeholder feedback and discuss
priorities, programs, and future
initiatives.
Public Input and Community
Voice
The Board strongly encourages public
participation and welcomes
comments regarding Downtown
programs, initiatives, and issues
affecting the community.
Stakeholder feedback plays an
important role in shaping Board
decisions and strengthening
advocacy efforts with the Huntington
Beach City Council.
By attending meetings and providing
input, community members help ensure
that Downtown Huntington Beach
continues to reflect the needs and
interests of local businesses, property
owners, residents, and visitors.
Opportunities to Get Involved
Active participation from BID members is
essential to the success of Downtown
Huntington Beach. Members are
encouraged to engage in Board
meetings, community initiatives, and
special events throughout the year.
Events such as:
• Sweet on Main
• Burger Fest
Seasonal and community-focused events
provide excellent opportunities for
businesses to increase visibility, connect
with customers, and contribute to the
district's vibrant atmosphere.
In addition, businesses are encouraged
to work with the Downtown Huntington
Beach social media team to highlight
promotions, milestones, products,
services, and community involvement.
Looking Ahead
As Downtown Huntington Beach
continues to evolve, stakeholder
engagement remains a top priority.
Through open communication, active
participation, and collaborative
leadership, the BID will continue working
to enhance the economic vitality, visitor
experience, and overall success of the
Downtown District for years to come.
2026-2027 ANNUAL REPORT PAGE 5
2025-2026
HIGHLIGHTS
Collaborated with the City and developed a plan for additional lighting at Z Park, which the BID is purchasing.
Launched two successful downtown food competitions, Sweet on Surf City and Burger Fest— that spotlighted our Downtown restaurants and generated more than 1,700 votes.
Followers, views, and interactions increased by over 400% across all social media accounts (e.g., Instagram, Facebook) dedicated to Downtown Huntington Beach businesses and events.
Established an annual and quarterly Marketing Plan.
Hosted a Strategic Plan Workshop.
Worked with Chamber of Commerce and the Strand to organize two (2) Business Expo’s on 5th Street.
2026-2027 GOALS
Reestablish and rename the non-profit and create new by-laws, Articles of Incorporation, etc. to assist in the management of Downtown Huntington Beach.
Send out Monthly Newsletters to all members.
Reestablish Welcome packets for all new members.
Introduce quarterly coffee with your Downtown Huntington Beach Board of Directors.
Respond to City RFP for Surf City Artisan Fair.
Create a Donation Package for Downtown Huntington Beach and Special Events.
2026-2027 ANNUAL REPORT PAGE 6
MEMBER
OVERVIEW
There are approximately 250 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. There is no recommendation to increase assessments or area this new year.
2026-2027 ANNUAL REPORT PAGE 7
MEMBER
ASSESSMENT CHART
Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly.
2026-2027 ANNUAL REPORT PAGE 8
MAINTENANCE
In 2013, the City approached Downtown Huntington Beach to oversee the maintenance in Downtown. The partnership increases the services and oversight. The City’s Public Works Department and Downtown Huntington Beach have a Maintenance Agreement.
Assessment funds are used to enhance the maintenance services.
Every three years, Downtown Huntington Beach sends out a Request for Proposals to ensure fair price and excellent services for the steam cleaning and porter services. In the current year the area was increased to include 6th Street commercial, 5th Street both sides, Pacific Coast Highway from 1st Street to 6th Street in the commercial area. Malco is the selected contractor. Based on discussions with the City Council, Malco has increased steam cleaning the sidewalks on Monday and Thursday nights.
The costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works Department has formally requested additional funding and in addition, the BID has increased funding.
.
Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring additional maintenance porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events.
2026-2027 ANNUAL REPORT PAGE 9
MAINTENANCE SIDEWALK
CLEANING MAP
Yellow – Daily Porter
Services
Red – Weekly Steam
Cleaning
Blue/Green – Monthly and
as needed Steam
Cleaning
2026-2027 ANNUAL REPORT PAGE 10
SURF CITY ARTISAN FAIR
FRIDAY, SELECT WEEKENDS
SURF CITY NIGHTS
TUESDAY NIGHTS
DOWNTOWN WEEKLY EVENTS
Experience the energy of Surf City Nights, Huntington Beach’s beloved weekly Certified Farmers’ Market and Street Fair. This vibrant, family-friendly event draws both locals and visitors to the heart of downtown for an evening filled with community spirit and coastal charm.
Stroll along Main Street and discover a curated mix of vendors offering fresh, locally grown produce, artisan goods, and unique finds. Enjoy live entertainment from talented local bands as they set the soundtrack for a lively and welcoming atmosphere. Downtown businesses join in the celebration with exclusive Surf City Nights specials, many extending their storefronts onto the street for an even more immersive experience.
More than just a market, Surf City Nights fosters meaningful connections by partnering with community organizations and local nonprofits, making it a true gathering place for all. Event is funded thorugh Downtown Huntington Beach.
The Surf City Artisan Fair is a recurring event designed to showcase the exceptional handmade and thoughtfully
crafted work of local and regional artisans. Celebrating creativity and craftsmanship, the fair offers a curated marketplace where artistry and c ommunity come
together.
Rooted in the Four Corners philosophy —Gathering,
Giving, Creative, and Learning —the Artisan Fair goes
beyond a traditional shopping experience. These pillars shape an environment that inspires connection,
encourages philanthropy, and promotes the sharing of
ideas and skills.
Guests can enjoy a dynamic blend of art, nonprofit initiatives, and interactive experiences, all thoughtfully integrated to foster engagement and discovery. Community groups and educational opportunities further enrich the event, making it a place where cr eativity thrives and meaningful connections are made.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 11
MAGIC ON MAIN STREET
NOVEMBER 12, 2025
SURF CITY SPOOKTACULAR
OCTOBER 31, 2025
DOWNTOWN
COMMUNITY EVENTS
A beloved, family- and pet-friendly community event, the Downtown Huntington Beach Halloween Spooktacular brings Main Street to life with festive fun and creative spirit. Each year, the community comes together in costume to enjoy a safe and lively trick-or-treating experience along participating businesses throughout downtown.
Families, friends, and visitors can engage with local
community partners while taking part in a variety of activities, including the highly anticipated Main Street costume contest.
Adding to the excitement, the pet costume contest showcasing an impressive lineup of creatively dressed pets and their equally enthusiastic owners.
Downtown businesses help make the event extra special by providing candy and treats, creating a welcoming and spirited environment for all ages.
Magic on Main Street is the annual tree lighting celebration that marks the start of the holiday season at Surf City Nights.
The community gathered for an exciting countdown to illuminate the Main Street Christmas tree, enhanced this year by the addition of festive snowfall. Holiday cheer filled the street with live music, unique vendors, and a special appearance by Santa and his elves.
The event also coincided with Small Business Saturday,
highlighted by a proclamation from City, County and State leaders, alongside the Chamber of Commerce, encouraging support for local businesses.
2026-2027 ANNUAL REPORT PAGE 12
SURF CITY DAY
September 27, 2025
CHILI AT THE BEACH
August 23, 2025
MAIN STREET BLOCK PARTY
September 27, 2025
DOWNTOWN
COMMUNITY EVENTS
Downtown Huntington Beach is a proud sponsor of the Main Street Block Party on Saturday , July 4th. A tradition of Independence Day festivities, the event featured live music by the Ramsey Brothers Band and Redneck Rodeo.
The highlight of the Block Party was the new vintage car show. This year the Bike Parade peddled off from Huntington Beach City Hall down Main Street to PCH and Main Street on July 5th. The spirit of Independence Day was displayed on many bikes. Event is funded thorugh Downtown Huntington Beach.
Along with the International Surf Museum, the Vintage Surfboard Collector Club, and Rockin’ Fig, locals and visitors come together to celebrate the vibrant culture of Surf City USA at this exciting community event. Event highlights include:
Fun vendors and family friendly activities
Kowabunga Van Klan Bus Show
Event is funded thorugh Downtown Huntington Beach.
The annual Chili at the Beach heated up Main Street! Guests enjoyed a day of flavor and fun as chili contestants showcase their best recipes.
Guests sampled a variety of chili entries and vote for their favorites, featuring local vendors and dedicated charity partners who help make this beloved event a true community tradition.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 13
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and $18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air Show, US Open). (Does not include SCAF or SCN)
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners, and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach, the program has proven to be a valuable asset to the Downtown District. Ambassadors actively contribute through:
Regular Patrolling – Maintaining a consistent presence while engaging with the community Observation and Reporting – Identifying and reporting safety concerns, disturbances, and incidents Collaboration with HBPD – Working closely with the Huntington Beach Police Department (Downtown Detail) to address safety matters
Assistance and Guidance – Supporting visitors by providing directions, answering questions, and recommending local attractions
The Ambassadors’ commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard City services.
Funding is allocated for additional maintenance support during high -traffic periods and to bridge the gap between the City of Huntington Beach MOU and current service needs. Enhancements this year include:
Expanded steam cleaning services
Daily porter services, seven days a week
Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes along Main Street. The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is “beach-themed” holiday design, expanding enhancements to include 6th Street and the fourth block of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 15
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a strategic, multi -channel approach —including digital communications and community programming —we effectively engage stakeholders and strength en the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant w as retained to expand reach, engagement, and overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year -round activity, Downtown Huntington B each added Sweet on Main and Burgerfest to encourage residents and visitors to try our restaurant offerings. An event on 5 th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM) system to support long -term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management – Consolidates contact information, communication history, and key stakeholder details into a single, up -to-date system
Improved Stakeholder Relationships – Enables a deeper understanding of stakeholder needs and preferences, allowing for more personalized engagement
Targeted Marketing Campaigns – Supports tailored messaging to specific audience segments, increasing engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third -party CPA, along with bank management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy, and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGE 16
2026-2027 BUDGET
REVENUE SOURCES
City Assessment
All businesses located within the District boundary pay a nominal fee from $80.00 to $1,404.00 when the business is established and annually with the Business License renewal. The Assessments raised are used to benefit the full District. Traditionally during the last five years, the District has used the funds for the Ambassador Program, Enhanced Maintenance (Malco), Holiday Beautification, Marketing, Community Events (Spooktacular, Miracle on Main), Financi al Services, CRM (a Consumer Relationship Management Program) and funds rolled over, a Public Improvement Project , based on input o f the City Council, which is the Z Park Lighting. The current estimation of Assessment fees for 202 6/2027 is $115,000. In addition, Visit Huntington Beach (VHB) contributes $40,000 to Ambassador Services.
HB Downtown (Non-Profit)
A majority of the expenditures for the operations of the Downtown HB and HB Downtown are from the HB Downtown budget. The funding sources include Surf City Artisan Fair (SCAF), Surf City Nights (SCN), and potential sponsorships.
Expenditures include office rent, insurance, accounting/legal, printing, Contractors/consultants for Executive Director, Administrative Assistant, social media, SCAF and SCN Managers, office, repairs, telephone /internet. The budget will be adopted by the HB Downtown Board and presented to the City of Huntington Beach City Council. It has been increased due to the requirement for HB Downtown to pay a portion of benefits for the consultants.
Maintenance/Malco
The City’s Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established in 2013. The costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department requested additional funding and the BID has increased funding. The designated funds are earmarked for specific purposes related to enhanced maintenance and porter services for . These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU.
Reserves/SBA Loan/Contingency
In October 2020 the BID Board of Directors applied for an EIDL loan, which was awarded in the amount of $150,000 which was awarded and received on Dec. 31, 2020. In June 2021, the Board applied for an additional $45,300. The Board placed $50,000 in the B ID’s Main Account for use as operating capital. The additional $145,300 was placed in the Reserve account to meet minimum funding requirements. The Loan was applied for, due to SCN’s and SCAF both being cancelled due to COVID and the BID was challenged for revenue. The loan was provided with a 2.75% intere st rate. The loan will need to be repaid and staff is working with the IRS on repayment plans
2026-2027 ANNUAL REPORT PAGE 17
2026-2027 BUDGET
A surplus of approximately $2,000 in BID assessments is anticipated to be carried over from the previous year.
2026-2027 ANNUAL REPORT PAGE 18
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information:
• Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2026-2027 (no proposed changes) • Improvements and activities to be provided for FY 202 6-2027 (to be determined) • The cost of providing improvements and the activities for FY 2026-2027 (page 11) • Method and basis of levying the assessment for FY 2026-2027 (page 5 & 6, under BID Member Overview and Assessment Chart)
• Amount of any surplus or deficit revenues to be carried over from previous year (approximately $2,000 )
• Amount of additional contributions to be made from sources other than assessments (under Budget)
The annual assessment process requires City actions, including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting (Tuesday, September 1, 2026)
Presentation of the FY 2026-2027 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments
Public Notice
Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing)
2nd City Council Meeting (Tuesday, October 6, 2026)
Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year.
2026-2027 ANNUAL REPORT PAGE 19
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be:
made orally or in writing
made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing
Each written protest must be received by the City Clerk no later than the public hearing.
Written protest against the benefit assessments to be levied may be:
mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648
emailed to [email protected] (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing
Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the “official records” of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the “designated agent” for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year.
2026-2027 ANNUAL REPORT PAGE 20
BOARD OF DIRECTORS
AND COMMITTEES
2025-2026 COMMITTEES
Ad-Hoc Bylaws Committee:
o Nicole Llido, Stephany Smith
Finance & Governance Committee:
o Kari Ivey, Darrick Hearn, Stephany
Smith
o
Nominating Committee:
o Stephanie Wilson
Ad-Hoc Surf City Nights/Artisan Fair
o Committee: Kari Ivey, Darrick Hearn,
Stephany Smith
Outreach Committee: Darrick Hearn
Special Events Committee: Stephany Smith, Wing
Lam
EXECUTIVE COMMITTEE
President: Kari Ivey, Second Floor
Treasurer: Stephany Smith, Mane Kharacter
Secretary: Darrick Hearn, Sandy’s Beach Shack
BOARD OF DIRECTORS
Gustavo Cruz, Fred’s Cantina
Donnie Lancaster, Sancho’s Tacos
Wing Lam, Wahoo’s Fist Tacos
Nicole Llido, Visit Huntington Beach
For additional information and comments, please contact:
HB Downtown at (714)-536-8300
Email: [email protected]
Website: www.HBDowntown.com
Exhibit B: Map of the District,
Assessment Schedule, and
Businesses to be Assessed
DISTRICT BOUNDARY
MAP FY 2025-2026
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21- 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
ASSESSMENT FORMULA
BUSINESSES TO BE
ASSESSED FY 2026 - 2027
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
AAA POSTMART LLC
ADVENTURE INC
ALOHA GRILL
ALUMA MEDICAL AESTHETICS
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
APPE IZAKAYA
ATM GLOBAL INCORPORATED
B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BALLANCED AESTHETICS LLC
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BOBASAUR
BOGGELN & COMPANY CPA
BONDI BOWLS
BREEZA
BREWSTER'S ICE
BRIGHTWATERS WINE BAR LLC
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
BURT'S BURGERS
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CAL IT GROUP
CALI SHORE STORE
CALIFORNIA CLOTHING
CALIFORNIA CURATED
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHAMPAGNES KITCHEN
CHARLIE'S GYROS
COACH'S MEDITERRANEAN GRILL
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COLDWELL BANKER ENVISION
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DENTAL URGENT CARE
DIANE'S BIKINIS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EARTHS ELEMENTS
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
F45 DOWNTOWN HB
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
FUSION HOME LOANS LLC
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
HABACHIHANA GRILL
HAIR BY JESSIE LU
HANDEL'S HUNTINGTON BEACH
HAPPY BODY WELLNESS
HB SPEED SHOP
HB STRENGTH CO
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HURRICANES BAR & GRILL
IMAGINCY
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
IRON FOUNDATION J&W / THE X GENE ALPHARISE
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KILLARNEY'S
KING LOU PETS
KITE CONNECTION C/O DAVE SHENKMAN
KOKOMOS SURF SIDE
KUO JESSICA
LA MOME SPA
LATINA BEAUTY BAR
LAURENS WELLNESS
LE HOTEL LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAHKIN THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MAMA ON MAIN
MANE KHARACTER
MANGIAMO GELATO
MILK AND HONEY HB
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MYSTIC BOX LLC
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NO KA OI
NORTH SHORE POKE CO
OC BARBERS EXECUTIVE STUDIO
OC SKIN & SUGAR
ODDBYTES LLC
ONLY IN CALIFORNIA GENERAL STORE
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PARLOR DOUGHNUTS
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
PLAYGROUND MINI GOLF
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR
EXTENSIONS
PREMIER CUSTOMS BROKERS INC
PRIMECUT TAQUERIA INC
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE &
PLAN
REAL THAI FOOD
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
RY'S POKE SHACK
SAIL PROPERTIES INC
SAINT SAL LABS
SALON RETRO
SALT HAIR LOUNGE
SALTY FOR EVER
SAMPA'S PIZZA CAFE
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SAUL & CO HOME SERVICES
SCHELIN ULDRICKS & CO
SENSE OF BALI
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SKIN AMENITIES
SMILES CAFE
SMOKERZ LAND 3 SMOKE SHOP
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
STUDENT LOAN RESOURCE GROUP
SUBCULTURE SANDWICH SHOP
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY STORE
SURGICAL REPUBLIC
SUSHI NIGIRIBA
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
TACOS LOS CHOLOS
TAI SOFTWARE
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BELLADONNA
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FOCACCIA HOUSE LLC
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE RIA PIZZERIA
THE SKINN LAB
THE UPS STORE 7820
TOP DOG BARKERY BATH & BOUTIQUE
UNCLE FLUFFY
UNIT K TATTOO
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
Exhibit C: Improvements
and Activities
2026-2027 ANNUAL REPORT PAGE 13
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and $18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air Show, US Open). (Does not include SCAF or SCN)
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners, and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach, the program has proven to be a valuable asset to the Downtown District. Ambassadors actively contribute through:
Regular Patrolling – Maintaining a consistent presence while engaging with the community Observation and Reporting – Identifying and reporting safety concerns, disturbances, and incidents Collaboration with HBPD – Working closely with the Huntington Beach Police Department (Downtown Detail) to address safety matters
Assistance and Guidance – Supporting visitors by providing directions, answering questions, and recommending local attractions
The Ambassadors’ commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard City services.
Funding is allocated for additional maintenance support during high -traffic periods and to bridge the gap between the City of Huntington Beach MOU and current service needs. Enhancements this year include:
Expanded steam cleaning services
Daily porter services, seven days a week
Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes along Main Street. The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is “beach-themed” holiday design, expanding enhancements to include 6th Street and the fourth block of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 15
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a strategic, multi -channel approach —including digital communications and community programming —we effectively engage stakeholders and strength en the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant w as retained to expand reach, engagement, and overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year -round activity, Downtown Huntington B each added Sweet on Main and Burgerfest to encourage residents and visitors to try our restaurant offerings. An event on 5 th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM) system to support long -term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management – Consolidates contact information, communication history, and key stakeholder details into a single, up -to-date system
Improved Stakeholder Relationships – Enables a deeper understanding of stakeholder needs and preferences, allowing for more personalized engagement
Targeted Marketing Campaigns – Supports tailored messaging to specific audience segments, increasing engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third -party CPA, along with bank management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy, and enhanced transparency in reporting.