City Council/Public Financing Authority
October 20, 2026

4 th of July
RFP Recommendations
Finance Commission Sub
Committee
Draft
10/13/26
Recommendations to Shape RFP
• Specify Revenue Goals for Parade/4th
• Status Quo ( OK to not breakeven)
• Breakeven
• Profit - Define Target Profit Range
• Scope Options
• Parade
• Fireworks
• Bike Ride
• Race/Run
• Merchandise and Auxiliary Monetization
• Fan Experience
• VIP Options
• Branding
• Food Options Beverage Options Near Pier and/or Sports Complex • Broadcast contract after 2027 ( current agreement with KABC ends 7/5/27) • Major Event in Sports Complex including Concert, Virtual Tournament or Family friendly • Other events – Request Options including Drone Displays • Improve Definition of Role of Contractor(s)
• Contractor to work with city to define array of sponsorships and improve results • Revenue from sponsorships shared with the contractor per negotiations Recommendations to Shape RFP continued
• All participants must have their own insurance and proper city permits • No “covered by city policy” allowed - Indemnify city against claims • Why? - Any amount under $1 million that is under “city policy” must be paid out of general fund per city attorney
• All businesses operating during event must have city business license • Review Parade Route Options
• Look at alternative routes and options to utilize the Sports Complex, Equestrian Center, and/or Pacific City as part of the parade route • Include areas that allow additional premier seating options • Consider routing the bike ride to END at the sports complex/central park so the city can host events at these facilities and capture the revenue while offering more alternatives that are family oriented
• All merchandise for all events should be sold through city run booths and online city run concessions (could be done with contractors) • Tight controls on merchandise
• Tight enforcement of licensing
Recommendations to Shape RFP continued
• Add 4th of July Subcommittee to RFP evaluation group
• Make 4th of July Subcommittee evergreen to oversee the financial aspects of the 4 th of July and report to public to improve transparency • Quarterly public meetings to ensure input and transparency • Financial controls allowing online access for city and subcommittee to all accounts holding donations, sponsorships, revenue, cash • Comprehensive cost reporting by city staff for all city costs including public safety, public works, and one-time expenses like barriers
• Comprehensive cost reporting by contractor for all costs • Include explicit ability for city or third-party to conduct audit of all operational and financial aspects at least annually
• City Attorney may comment on the content on the eventual contract created as a result of the RFP being awarded