CITY COUNCIL MEETING AGENDA
January 13, 2026 Page 1 of 8
CITY OF
HUNTINGTON PARK
City Council
Regular Meeting
Agenda
Tuesday, January 13, 2026
6:00 p.m.
City Hall Council Chambers
6550 Miles Avenue, Huntington Park, CA 90255
Arturo Flores
Mayor
Eduardo “Eddie” Martinez Jonathan A. Sanabria
Vice Mayor Council Member
Karina Macias Nancy Martiz
Council Member Council Member
All agenda items and reports are available for review in the City Clerk’s Office and www.hpca.gov. Any writings or documents provided to a majority of the City Councilregarding any item on this agenda (other than writings legally exempt from public disclosure) will be made available for public inspection in the Office of the City Clerk located at 6550 Miles Avenue, Huntington Park, California 90255 during regular business hours, 7:00 a.m. to 5:30 p.m., Monday – Thursday, and at the City Hall Council Chambers during themeeting.
Any person who requires a disability-related modification or accommodation, including auxiliary aids or services, in order to participate in the public meeting may request such modification, accommodation, aid or service by contacting the City Clerk’s Office either in person at 6550 Miles Avenue, Huntington Park, California or by telephone at (323) 584-6230.
Notification in advance of the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting.
PLEASE SILENCE ALL CELL PHONES AND OTHER ELECTRONIC
EQUIPMENT WHILE COUNCIL IS IN SESSION. Thank you.
PLEASE NOTE--The numerical order of items on this agenda is for convenience of reference.
Items may be taken out of order upon request of the Mayor or Members of the City Council.
Members of the City Council and the public are reminded that they must preserve order and
CITY COUNCIL MEETING AGENDA
January 13, 2026 Page 2 of 8
decorum throughout the Meeting. In that regard, Members of the City Council and the public are advised that any delay or disruption in the proceedings or a refusal to obey the orders of the City Council or the presiding officer constitutes a violation of these rules. • The conduct of City Council meetings is governed by the portion of the California Government Code commonly known as the "Brown Act" and by the Huntington Park City Council Meeting Rules of Procedure.
• The City Council meeting is for conducting the City's business, and members of the audience must obey the rules of decorum set forth by law. This means that each speaker will be permitted to speak for three minutes to address items that are listed on the City Council agenda or topics which are within the jurisdictional authority of the City.
• No profanity, personal attacks, booing, cheering, applauding or other conduct disruptive to the meeting will be permitted. Any person not adhering to the Rules of Procedure or conduct authorized by the Brown Act may be asked to leave the Council Chambers.
• All comments directed to the City Council or to any member of the City Council must be directed to the Mayor (or Chairperson if Mayor is absent).
We ask that you please respect the business nature of this meeting and the order required for the proceedings conducted in the Council Chambers.
PUBLIC COMMENT
For both open and closed session, each speaker will be limited to three minutes per Huntington Park Municipal Code Section 2-1.207. Time limits may not be shared with other speakers and may not accumulate from one period of public comment to another or from one meeting to another. This is the only opportunity for public input except for scheduled public hearing items.
All comments or queries shall be addressed to the Council as a body and not to any specific member thereof. Pursuant to Government Code Section 54954.2(a)(2), the Ralph M. Brown Act, no action or discussion by the City Council shall be undertaken on any item not appearing on the posted agenda, except to briefly provide information, ask for clarification, provide direction to staff, or schedule a matter for a future meeting.
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CITY COUNCIL MEETING AGENDA
January 13, 2026 Page 3 of 8
International numbers available: https://us06web.zoom.us/u/kcnasg1Bp
ADDITIONS/DELETIONS TO AGENDA
Items of business may be added to the agenda upon a motion adopted by a minimum twothirds vote finding that there is a need to take immediate action and that the need for action came to the attention of the City or Agency subsequent to the agenda being posted. Items may be deleted from the agenda upon the request of staff or Council.
IMPORTANT NOTICE
The City of Huntington Park shows replays of City Council Meetings on Local Access Channel 3 and over the Internet at www.hpca.gov. NOTE: Your attendance at thispublic meeting may result in the recording and broadcast of your image and/or voice.
CALL TO ORDER
INVOCATION
PLEDGE OF ALLEGIANCE
ROLL CALL
Mayor Arturo Flores
Vice Mayor Eduardo “Eddie” Martinez
Council Member Jonathan A. Sanabria
Council Member Karina Macias
Council Member Nancy Martiz
COMMUNITY PRESENTATION(S) AND ANNOUNCEMENTS
1. ANNUAL HOLIDAY DECORATION AWARD WINNERS RECOGNITION
2. ANNUAL HOLIDAY PARADE SPONSOR RECOGNITIONS
PUBLIC COMMENT
Pursuant to Government Code Section 54954.3(a) Members of the public will have an opportunity to address the City Council on items listed on this agenda. For items on this agenda each speaker will be limited to three minutes per Huntington Park Municipal Code Section 2-1.207. Time limits may not be shared with other speakers and may not accumulate from one period of public comment to another or from one meeting to another.
CONSENT CALENDAR
All matters listed under the Consent Calendar are considered routine and will be enacted by one motion. There will be no separate discussion of these items prior to the time the Council votes on the motion unless members of the Council, staff, or the public request specific items to be discussed and/or removed from the Consent Calendar for separate action.
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January 13, 2026 Page 4 of 8
CITY CLERK
1. CITY COUNCIL MEETING MINUTES
IT IS RECOMMENDED THAT CITY COUNCIL:
Approve Minute(s) of the following City Council Meeting(s):
1. Special City Council Meeting held December 23, 2025
FINANCE
2. WARRANT REGISTERS
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Approve Accounts Payable and Payroll Warrant(s) dated January 7, 2026
END OF CONSENT CALENDAR
PUBLIC HEARING(S)
CITY MANANGER
1. PUBLIC HEARING – PRESENTATION OF THE SECOND SET OF DRAFT MAPS
FOR THE TRANSITION TO A BY-DISTRICT ELECTION SYSTEM AND
CONSIDERATION OF A RESOLUTION TRANSITIONING FROM AN AT-LARGE
ELECTION SYSTEM TO A BY-DISTRICT ELECTION SYSTEM
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Conduct a public hearing regarding the second round of draft maps that have been submitted for consideration; and
2. Solicit input from the community regarding the draft maps that have been submitted; and
3. Select a map from the submitted entries; and
4. Approve Resolution 2026-01 adopting by-district elections.
COMMUNITY DEVELOPMENT
2. CONSIDERATION OF A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON PARK ESTABLISHING NEW REGISTRATION FEES FOR RENTAL UNITS PURSUANT TO THE CITY’S RENT STABILIZATION AND TENANT
EVICTION PROTECTIONS ORDINANCE
IT IS RECOMMENDED THAT CITY COUNCIL:
CITY COUNCIL MEETING AGENDA
January 13, 2026 Page 5 of 8
1. Conduct a public hearing and take public testimony regarding a Resolution establishing new registration fees for rental units pursuant to the City’s Rent Stabilization and Tenant Eviction Protections Ordinance and take public testimony; and
2. Adopt a Resolution establishing new registration fees for rental units pursuant to the City’s Rent Stabilization and Tenant Eviction Protections Ordinance.
ORDINANCES AND RESOLUTIONS
CITY MANANGER
1. CONSIDERATION OF ORDINANCE 2026-01 AMENDING TITLE 2, CHAPTER 9,
TITLED MUNICIPAL ELECTIONS, OF THE HUNTINGTON PARK MUNICIPAL CODE
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Adopt Ordinance 2026-01 amending Title 2, Chapter 9 of the Huntington Park Municipal Code.
2. CONSIDERATION OF ORDINANCE 2026-02 AMENDING TITLE 6, CHAPTER 1,
TITLED ANIMALS, INSECTS, AND FOWL, OF THE HUNTINGTON PARK
MUNICIPAL CODE
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Adopt Ordinance 2026-02 amending Title 6, Chapter 1 of the Huntington Park Municipal Code.
3. CONSIDERATION OF ORDINANCE 2026-03 AMENDING TITLE 3, CHAPTER 1, ARTICLE 18 TITLED PEDDLERS AND SIDEWALK VENDORS, OF THE
HUNTINGTON PARK MUNICIPAL CODE
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Adopt Ordinance 2026-03 amending Title 3, Chapter 1, Article 18 of the Huntington Park Municipal Code.
STUDY SESSION
None
REPORTS AND INFORMATIONAL ITEMS
POLICE DEPARTMENT
1. TRANSPARENT REVIEW OF UNJUST TRANSFERS AND HOLDS (TRUTH) ACT
COMMUNITY FORUM
IT IS RECOMMENDED THAT CITY COUNCIL:
CITY COUNCIL MEETING AGENDA
January 13, 2026 Page 6 of 8
1. Pursuant to Government Code section 7283.1, present this item as a Community Form to inform members of the public of access to individuals granted to Immigration and Customs Enforcement agency by the Huntington Park Police Department during calendar year 2024; and
2. Receive and file this report.
2. CONSIDERATION AND APPROVAL TO REJECT THE SOLE PROPOSAL FOR
POLICE TOWING SERVICES AND AUTHORIZE THE READVERTISEMENT OF
THE REQUEST FOR PROPOSAL (RFP)
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Reject the sole proposal received in response to the RFP for Police Towing Services; and
2. Authorize staff to readvertise the RFP through the PlanetBids platform to attract additional qualified vendors and promote competitive bidding.
3. CONSIDERATION AND APPROVAL TO ACCEPT REIMBURSABLE GRANT FUNDING IN THE AMOUNT OF $140,000 FROM THE STATE HOMELAND SECURITY PROGRAM (SHSP) GRANT YEAR 2023, AND TO APPROVE THE
SUBRECIPIENT AGREEMENT BETWEEN THE COUNTY OF LOS ANGELES
AND THE CITY OF HUNTINGTON PARK, INCLUDING AUTHORIZATION TO
UTILIZE THESE FUNDS FOR THE PURCHASE OF A SPECIALIZED
EMERGENCY MANAGEMENT VEHICLE AND PORTABLE ANTI-VEHICLE
BARRIERS
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Accept the reimbursable grant funding in the amount of $140,000.00; and
2. Approve a budget appropriation in the amount of $140,000.00 for the purchase of a specialized emergency management vehicle and portable anti-vehicle barriers for the police department; and
3. Authorize the City Manager to be designated as the Grantee Official for the purpose of executing grant objectives, grant agreement, and documentation; and
4. Authorize the Chief of Police to purchase the equipment.
COMMUNICATIONS AND COMMUNITY RELATIONS
4. CONSIDERATION AND APPROVAL OF A PROFESSIONAL SERVICES
AGREEMENT WITH THE MERINO GROUP TO PROVIDE CRISIS
COMMUNICATION, AND EMERGENCY RESPONSE SERVICES
IT IS RECOMMENDED THAT CITY COUNCIL:
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January 13, 2026 Page 7 of 8
1. Approve the award of a Professional Services Agreement to the Merino Group to provide crisis communication, and emergency response services; and
2. Authorize the City Manager to negotiate final terms and execute Professional Services Agreement.
5. CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO BLUE ICON COMMUNICATIONS TO PROVIDE PUBLIC
INFORMATION OFFICER, PUBLIC AFFAIRS SUPPORT, AND OUTREACH
STRATEGIC PLANNING SERVICES
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Approve award of a Professional Services Agreement to Blue Icon Communications to provide public information officer, public affairs support, and outreach strategic planning services; and
2. Authorize the City Manager to negotiate final terms and execute professional services agreement.
COMMUNITY DEVELOPMENT
6. CONSIDERATION AND DIRECTION TO REPROGRAM COMMUNITY
DEVELOPMENT BLOCK GRANT (CDBG) AND COMMUNITY DEVELOPMENT
BLOCK GRANT CORONAVIRUS RESPONSE (CDBG-CV) FUNDS
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Provide direction on desired uses for unallocated CDBG and CDBG-CV funds; and
2. Authorize staff to begin Substantial Amendment process.
7. CONSIDERATION AND AUTHORIZATION TO RELEASE THE FISCAL YEAR (FY) 2026-2027 COMMUNITY DEVELOPMENT BLOCK GRANT (CDBG) AND HOME
INVESTMENT PARTNERSHIPS PROGRAM (HOME) NOTICE OF FUNDING
AVAILABILITY (NOFA)
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Authorize City Manager to execute all documents for transmittal of the FY 2026- 2027 NOFA.
END OF REPORTS AND INFORMATIONAL ITEMS
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January 13, 2026 Page 8 of 8
DEPARTMENTAL REPORTS
COUNCIL COMMUNICATIONS
Council Member Nancy Martiz
Council Member Karina Macias
Council Member Jonathan A. Sanabria
Vice Mayor Eduardo “Eddie” Martinez
Mayor Arturo Flores
CLOSED SESSION
CONFERENCE WITH LEGAL COUNSEL – EXISTING LITIGATION
Pursuant to Government Code Section 54956.9(d)(1)
Case Name: Esmerelda Castillo v. City of Huntington Park, et al.
Case No.: 25STCV05179 (Los Angeles County Superior Court – Stanley Mosk Courthouse, Dept. 12)
CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION
Government Code § 54956.9(d)(2) and (e)(1)
Four (4) potential matters
ADJOURNMENT
The City of Huntington Park City Council will adjourn the meeting to a Regular Meeting on Tuesday, January 27, 2026 at 6:00 P.M.
I, Eduardo Sarmiento, hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda was posted at City of Huntington Park City Hall and made available at www.hpca.gov not less than 72 hours prior to the meeting. Dated this 9th day of January 2026.
Eduardo Sarmiento, City Clerk
CONSENT CALENDAR
ITEM 1
CITY COUNCIL MEETING MINUTES
Tuesday Meeting of the
City of Huntington Park City
Council Tuesday, December 23,2025
The regular meeting of the City Council of the City of Huntington Park, California was called to order at 6:02 p.m. on Tuesday, December 23, 2025, in the Council Chambers at City Hall, 6550 Miles Avenue, Huntington Park, California; Mayor Arturo Flores presiding.
PRESENT: Council Member(s): Macias, Martiz, Sanabria, Vice Mayor Martinez, and Mayor Flores
ABSENT: None
CITY OFFICIALS/STAFF: City Manager Ricardo Reyes; Eduardo Sarmiento City Clerk; Louis Morales Interim Community Development Director; Cosme Lozano Chief of Police; Jeff Jones Finance Director, Gerardo “Gerry” Lopez Public Works Director, Cynthia Norzagaray Parks and Recreation Director; Andrew Sarega City Attorney.
INVOCATION
Invocation led by Vice Mayor Martinez.
PLEDGE OF ALLEGIANCE
Pledge of Allegiance led by Mayor Flores .
PRESENTATION(S)
1. NONE
PUBLIC COMMENTS
The following people/ person provided public content:
1. Mayra Majano- Not in favor of districting without Public Input.
2. Rodolfo Cruz
3. Mary Najar
4. Jane Doe
5. John Doe
6. Esperanza
PUBLIC COMMENTS (END)
STAFF RESPONSE
CONSENT CALENDAR
CITY CLERK
1. CITY COUNCIL MEETING MINUTES
IT IS RECOMMENDED THAT CITY COUNCIL:
Approve Minute(s) of the following City Council Meeting(s):
1. Special City Council Meeting held December 9, 2025
FINANCE
2. WARRANT REGISTERS
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Approve Accounts Payable and Payroll Warrant(s) dated December 17, 2025 COMMUNITY DEVELOPMENT [ITEM PULLED AND MOVED TO ORDINANCES AND RESOLUTIONS ITEM #1]
3. CONSIDERATION AND APPROVAL OF AN ORDINANCE AMENDING TITLE 9 (ZONING) OF THE HUNTINGTON PARK MUNICIPAL CODE TO IMPLEMENT HOUSING ELEMENT PROGRAM 2, TO UPDATE ACCESSORY DWELLING
UNIT ORDINANCE
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Waive the full reading and adopted Ordinance 2025-18 amending the Huntington Park Municipal Code by adding a new chapter relating to the regulation of Accessory Dwelling Units.
CITY MANAGER
4. SECOND READING OF ORDINANCE NO. 2025-15 AMENDING ARTICLE 1 OF CHAPTER 1 OF TITLE 2 OF THE CITY OF HUNTINGTON PARK MUNICIPAL CODE
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Waive full reading and adopt the Ordinance 2025-15 amendment to the Huntington Park Municipal Code addressing City Council Compensation.
HUMAN RESOURCES
5. CONSIDERATION AND APPROVAL OF A RESOLUTION APPROVING UNIT
MODIFICATIONS FOR THE POSITIONS OF RECREATION COORDINATOR,
COMMUNITY SERVICES SUPERVISOR, RECREATION SUPERVISOR, SENIOR
RECREATION SUPERVISOR, AND RECREATION MANAGER
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Adopt a Resolution of the City Council of the City of Huntington Park Approving Unit Modifications for the positions of Recreation Coordinator, Community Services Supervisor, Recreation Supervisor, Senior Recreation Supervisor, and Recreation Manager.
MOTION: Mayor Flores motioned to pull consent calendar Item #3 and add it to Ordinances and Resolution Item #1. Councilmember Sanabria motioned to approve the motion with the modifications from the Mayor. Councilmember Martiz seconded the motion. Councilmember Macias abstained. The motion was carried by majority vote.
AYES: Council Member(s): Martiz, Sanabria, Vice Mayor Martinez, and Mayor Flores.
NOES: Council Member(s): None
ABSTAIN: Council Member(s): Macias
END OF CONSENT CALENDAR
PUBLIC HEARING(S)
COMMUNITY DEVELOPMENT
1. CALL FOR REVIEW OF THE PLANNING COMMISSION’S DETERMINATION APPROVING PLANNING COMMISSION CASE NO. 2025-08 CUP- A REQUEST
FOR A CONDITIONAL USE PERMIT FOR A PARKING FACILITY LOCATED AT 2700 SLAUSON AVENUE LOCATED WITHIN THE COMMERCIAL GENERAL (C-G) ZONE. (Continued from December 9, 2025 City Council Meeting) IT IS RECOMMENDED THAT CITY COUNCIL:
1. Conduct a public hearing;
2. Take public testimony;
3. Receive additional and final comments for or against the decision; and
4. Review the Planning Commission’s determination approving Planning Commission Case No. 2025-08 CUP, a request for a Conditional Use Permit for a parking facility located at 2700 Slauson Avenue located within the Commercial General (C-G) zone.
Public Hearing Opened: 6:36pm
1. Maria Chavez- VP for Alta Med Health Services.
2. Alfred Frayo
Via written communications
1. Eduardo Tapia
2. Johnny Estrada
Public Hearing Closed: 6:49pm
MOTION: Councilmember Sanabria made a point of order asking If you may ask applicant for questions but not regarding new information, but rather they may only ask questions about the information that is on file.
Councilmember Sanabria moved to make the matter an appellate hearing and not a De Novo hearing. Mayor Flores motioned to waive a second reading and adopt via vote. Vice Mayor Martinez seconded the motion. The motion was carried by unanimous consent.
AYES: Council Member(s): Macias, Martiz, Sanabria, Vice Mayor Martinez, and Mayor Flores
NOES: Council Member(s):
ABSTAIN: Council Member(s):
END OF PUBLIC HEARING(S)
REPORTS AND INFORMATIONAL ITEMS
PUBLIC WORKS
1. CONSIDERATION OF AUTHORIZATION TO INITIATE A COMPETITIVE
SOLICITATION PROCESS FOR A CITYWIDE ENERGY EFFICIENCY AND
INFRASTRUCTURE IMPROVEMENT PROJECT
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Authorize the City Manager to develop and release a competitive solicitation process, such as a Request for Qualifications (RFQ), to evaluate and identify qualified providers for a potential citywide energy efficiency and infrastructure improvement project; and
2. Direct staff to evaluate submitted proposals in coordination with the City's contracted engineering firm to ensure alignment with the City's long-term capital improvement strategy and infrastructure priorities.
MOTION: Councilmember Sanabria motioned to 1. Authorize the City Manager to develop and release a competitive solicitation process, such as a Request for Qualifications (RFQ), to evaluate and identify qualified providers for a potential citywide energy efficiency and infrastructure improvement project; and Direct staff to evaluate submitted proposals in coordination with the City's contracted engineering firm to ensure alignment with the City's long-term capital improvement strategy and infrastructure priorities. Councilmember Macias seconded the motion.
Vice Mayor Martinez abstained. The motion was carried by majority vote.
AYES: Council Member(s): Macias, Martiz, Sanabria, and Mayor Flores NOES: Council Member(s):
ABSTAIN: Council Member(s): Vice Mayor Martinez
FINANCE
2. CONSIDERATION AND APPROVAL TO REJECT ALL PROPOSALS FOR THE
DATA MIGRATION RFP
IT IS RECOMMENDED THAT CITY COUNCIL:
1. Reject all proposals for the Data Migration RFP
MOTION: Councilmember Sanabria motioned to reject all proposals for the Data Migration RFP. The motion was seconded by Councilmember Martiz.
The motion was carried by majority vote.
AYES: Council Member(s): Martiz, Sanabria, and Vice Mayor Martinez.
NOES: Council Member(s):
ABSTAIN: Council Member(s): Macias, and Mayor Flores
3. AWARD A SOLE SOURCE CONTRACT TO KOA HILLS FOR DATA MIGRATION SERVICES, AND APPROVE A BUDGET APPROPRIATION OF $162,988.00 IT IS RECOMMENDED THAT CITY COUNCIL:
1. Authorize staff to award a Sole Source Contract to KOA Hills to conduct the data migration; and
2. Approve Resolution 2025-XX; and
3. Authorize the City Manager to finalize terms and execute the professional services agreement; and
4. Approve a budget appropriation of $162,988.00 to account 787-8951-419.43-15.
MOTION: Vice Mayor Martinez motioned to approve Resolution 2025-XX, and Authorize the City Manager to finalize terms and execute the professional services agreement; and Approve a budget appropriation of $162,988.00 to account 787- 8951-419.43-15. The motion was seconded by Councilmember Martiz. The motion was carried by majority vote.
AYES: Council Member(s): Martiz, Sanabria, Vice Mayor Martinez, and Mayor Flores
NOES: Council Member(s):
ABSTAIN: Council Member(s): Macias
END OF REPORTS AND INFORMATIONAL ITEMS
CLOSED SESSION
1. None
CLOSED SESSION REPORT
None.
DEPARTMENTAL REPORTS
Parks and Recreation: Merry Christmas and Happy New Years! Community Development: Merry Christmas!
Public Works: Merry Christmas!
Finance: Merry Christmas and Happy New Years!
City Manager: Merry Christmas and Happy New Years!
Communication: Thanks to everyone for the year.
WRITTEN COMMUNICATIONS
None
COUNCIL COMMUNICATIONS
Councilmember Macias: Wishing everyone Happy Holidays and thank you to the public who came out and stayed for the whole meeting.
Councilmember Martiz: Last Council meeting of 2025. Joined earlier this year and her life has been flipped upside down. Out of PTO and Sick Days but it has all been worth it.
Thank you to staff who had worked hard all year. Look forward to working with council and residents in 2026.
Councilmember Sanabria: Thank you so much for being here! One last chance to say Happy Holidays, Merry Christmas and Happy New Years. One takeaway to City Manager, he would like to know how COP are evaluated for alignment for our long term land use and development goals. Wants to investigate if our current process currently addresses that and see about avoiding gaps in the future. It does put planning and council in precarious situations that he would like to avoid.
Vice Mayor Martinez: We need to have more information and policy in place. Thank you to staff for the year. Thank you to community members for always coming out. We know this year has been a rollercoaster, a lot of challenges we have faced and there were times we thought we weren’t going to be coming out of it. We have challenges in 2026 but this city will continue to grow. Happy Holidays!
Mayor Flores: The last three meetings we have had, some members of the public say that they were divided up there. He disagrees. We categorically disagree with them and we have debates, but that is the way it is supposed to be. We are not supposed to agree on everything. It’s supposed to be a group vs group. By arguing it is democratic. We are supposed to vote as we see best. Does give him hope for the future of the City. Upmost respect for the councilmembers who continue to do good work. Whether we agree or disagree we are united regarding vision to move the city in better direction for the future.
Thank you to colleagues for doing your research. We need to update our codes little by little. Wanted to leave in spirit that they were united. Merry Christmas and Happy New Years!
ADJOURNMENT
MOTION: Mayor Flores adjourned 8:25pm. The next special city council meeting is set to be held on Tuesday, January 13th, 2026 @6pm.
Respectfully submitted,
Eduardo Sarmiento, City Clerk
ITEM 2
City of Huntington Park
Warrant Register
January 07, 2026
CHECK/WIRE NUMBER CHECK/WIRE DATE PAYEE INVOICE NUMBER DESCRIPTION TRANSACTION AMOUNT 1001616 1/7/2026 AIRESPRING INC. 204102536 CLOUD INTERNET JAN 2026 1,186.17 W2607 12/23/2025 ALAN'S LAWN AND GARDEN CENTER, INC. 109775 CHAIN SAW SUPPLIES 12.71 W2607 12/23/2025 ALAN'S LAWN AND GARDEN CENTER, INC. 99212 PW UNIT 184 PARTS 75.77 W2608 12/23/2025 ALL CITY MANAGEMENT SERVICES, INC 105162 SCHOOL CROSSING GUARD 13,186.58 W2628 12/24/2025 ALL TRAFFIC SOLUTIONS SIN046856 PD SUPPLIES 19,734.41 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1R4D-7JFP-63DT COUNCIL SUPPLIES 55.26 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 17N4-9KK6-7QTQ EMPLOYEE LUNCHEON SUPPLIES 162.30 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1NCC-MHHN-7FV7 PATROL SUPPLIES 182.16 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1NCC-MHHN-7FV7 ADMINISTRATION SUPPLIES 19.87 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1NCC-MHHN-7FV7 JAIL SUPPLIES 77.89 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1FRQ-D3J6-314K PW SUPPLIES 849.79 1001617 1/7/2026 AMAZON.COM SERVICES, INC. 1NDR-NHHW-44TR IT SUPPLIES 43.98 W9383 1/7/2026 AT&T 254715586JAN INTERNET SERVICES 128.40 W9383 1/7/2026 AT&T 317316997JAN INTERNET SERVICES 101.65 W9383 1/7/2026 AT&T 254852700JAN INTERNET SERVICES 128.40 1001618 1/7/2026 AUTO ZONE 4075660345 UNIT 006 PARTS 69.66 1001618 1/7/2026 AUTO ZONE 4075658091 TRAFFIC SIGNAL SUPPLIES 824.61 1001618 1/7/2026 AUTO ZONE 4075655811 PD UNIT 955 PARTS 68.59 1001618 1/7/2026 AUTO ZONE 4075640719 PD UNIT 275 PARTS 52.48 1001618 1/7/2026 AUTO ZONE 4075658579 PW UNIT 208 PARTS 12.30 1001618 1/7/2026 AUTO ZONE 4075657108 PW UNIT 973 PARTS 61.96 1001618 1/7/2026 AUTO ZONE 4075657184 PW UNIT 976 PARTS 184.51 1001619 1/7/2026 AVANT GARDE INC 12508 NOVEMBER 2025 SERVICES 11,750.00 1001620 1/7/2026 B.L. WALLACE DISTRIBUTOR INC. 20255162 PW SUPPLIES 4,183.99 1001621 1/7/2026 BDG LAW GROUP 37472 LEGAL SERVICES 350.00 W2609 12/23/2025 BRINK'S INCORPORATED 8164421 NOVEMBER 2025 SERVICES 358.05 1001622 1/7/2026 BURHENN & GEST LLP 4292 LEGAL SERVICES 2,112.00 1001623 1/7/2026 CANNON CORPORATION 94518 OCTOBER 2025 SERVICES 9,004.00 1001624 1/7/2026 CARL WARREN & CO. CWC-2057898 LEGAL SERVICES 738.87 1001624 1/7/2026 CARL WARREN & CO. CWC-2053623 LEGAL SERVICES 288.51 1001624 1/7/2026 CARL WARREN & CO. CWC-2056044 LEGAL SERVICES 54.56 1001624 1/7/2026 CARL WARREN & CO. CWC-2056045 LEGAL SERVICES 149.68 W9383 1/7/2026 CENTRAL SQUARE TECHNOLOGIES LLC 1336144SEPT BANK FEES 81.50 W9383 1/7/2026 CENTRAL SQUARE TECHNOLOGIES LLC 1336396SEPT BANK FEES 56.00 W2629 1/7/2026 CENTRAL SQUARE TECHNOLOGIES LLC 450398 MAINTENANCE 10/01/2025-09/30/2026 16,411.68 W2629 1/7/2026 CENTRAL SQUARE TECHNOLOGIES LLC 449975 WEB ENABLEMENT 12/30/2025 - 12/29/2026 1,635.03 1001625 1/7/2026 CHAMPION CJD 7342697 PW UNIT 955 PARTS 152.93 W9383 1/7/2026 CHARTER COMMUNICATIONS 170094701120125 INTERNET SERVICES 1,650.00 1001626 1/7/2026 CLINICAL LAB OF SAN BERNARDINO, INC 2502023 WATER QUALITY TESTING 11/5/25-11/26/25 892.50 1001627 1/7/2026 COHNREZNICK 90063324 FEBRUARY 2025 SERVICES 158,332.50 1001628 1/7/2026 COMMLINE INC 0518615-IN PD UNIT 1007 EQUIPMENT 13,063.49 1001629 1/7/2026 CONCENTRA HEALTH SERVICES, INC. 17704698 DRUG TEST BUNDLE FEE 64.00 W9383 1/7/2026 CORE BUSINESS TECHNOLOGIES 317730290782NOV BANK FEES 684.66 W9383 1/7/2026 CORE BUSINESS TECHNOLOGIES 317730304873NOV BANK FEES 397.45 1001630 1/7/2026 COUNTY OF L.A. DEPT OF PUBLIC WORKS 25120803254 NOVEMBER 2025 SERVICES 1,578.27
City of Huntington Park
Warrant Register
January 07, 2026
CHECK/WIRE NUMBER CHECK/WIRE DATE PAYEE INVOICE NUMBER DESCRIPTION TRANSACTION AMOUNT 1001630 1/7/2026 COUNTY OF L.A. DEPT OF PUBLIC WORKS 25120803500 NOVEMBER 2025 SERVICES 953.37 1001631 1/7/2026 DAILY JOURNAL CORPORATION B3993785 PUBLIC HEARING 150.00 1001631 1/7/2026 DAILY JOURNAL CORPORATION B3990815 PUBLIC HEARING 255.00 1001631 1/7/2026 DAILY JOURNAL CORPORATION B3990779 PUBLIC HEARING 255.00 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25214 LEGAL SERVICES 882.00 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25213 LEGAL SERVICES 1,377.40 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25212 LEGAL SERVICES 878.28 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25218 LEGAL SERVICES 531.00 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25219 LEGAL SERVICES 768.90 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25220 LEGAL SERVICES 3,160.00 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25221 LEGAL SERVICES 5,416.90 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25215 LEGAL SERVICES 5,130.93 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25216 LEGAL SERVICES 29.50 1001632 1/7/2026 DAPEER, ROSENBLIT & LITVAK 25217 LEGAL SERVICES 8,881.62 1001633 1/7/2026 DATA TICKET INC. 187141 CITATION PROCESSING NOVEMBER 2025 186.35 1001633 1/7/2026 DATA TICKET INC. 187285 WEBSITE ACCESS OCTOBER 2025 12.50 1001633 1/7/2026 DATA TICKET INC. 187187 CITATION PROCESSING NOVEMBER 2025 224.50 1001633 1/7/2026 DATA TICKET INC. 187250 WEBSITE ACCESS NOVEMBER 2025 17.50 1001633 1/7/2026 DATA TICKET INC. 187962 DAILY CITATION PROCESSING 11,561.25 W2610 12/23/2025 DATAPROSE, INC. DP2506129 WATER BILLS & POSTAGE 2,129.81 W2610 12/23/2025 DATAPROSE, INC. DP2506129 WATER BILLS & POSTAGE 1,046.08 W2611 12/23/2025 DELTA DENTAL BE006865135 JANUARY 2026 PREMIUM 7,336.60 1001634 1/7/2026 DEPARTMENT OF JUSTICE 8663 NOVEMBER 2025 SERVICES 618.00 W2612 12/23/2025 DOOLEY ENTERPRISES, INC. 70805 PD TRAINING 14,811.32 1001635 1/7/2026 DUNN EDWARDS CORPORATION 2009A59968 PAINT FOR GRAFFITI REMOVAL 947.76 1001636 1/7/2026 EMMANUEL SOBERANIS 12082025 EMPLOYEE REIMBURSEMENT 195.50 1001637 1/7/2026 EN ENGINEERING, LLC 508692 10/19/25-11/15/25 SERVICE 78,147.61 W2613 12/23/2025 EXPRESS TRANSPORTATION SERVICES LLC DAR11302025 DIAL A RIDE DECEMBER 2025 74,443.41 1001638 1/7/2026 FAIR HOUSING FOUNDATION 12082025 NOVEMBER 2025 SERVICES 2,946.36 1001639 1/7/2026 FERGUSON ENTERPRISES INC 5964218 PARKS REPAIR MATERIALS 217.34 1001639 1/7/2026 FERGUSON ENTERPRISES INC 5954342 PARKS REPAIR MATERIALS 62.57 1001639 1/7/2026 FERGUSON ENTERPRISES INC 5958293-1 PARKS REPAIR MATERIALS 238.89 1001639 1/7/2026 FERGUSON ENTERPRISES INC 5965201 PARKS REPAIR MATERIALS 48.23 1001640 1/7/2026 FIFTH ASSET DBA DEBTBOOK DB2003664 DEBT MANAGEMENT TIER 1 6,063.75 1001640 1/7/2026 FIFTH ASSET DBA DEBTBOOK DB2003664 LEASE -SBITA MGMT TIER 2 8,268.75 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48659 PREVENTATIVE MAINTENANCE 158.70 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48810 CITY HALL SERVICE 465.00 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48811 FINANCE SERVICE 741.91 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48828 PW SERVICE 6,297.22 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48659 PREVENTATIVE MAINTENANCE 2,697.90 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48659 PREVENTATIVE MAINTENANCE 1,851.50 W2614 12/23/2025 FM THOMAS AIR CONDITIONING INC 48659 PREVENTATIVE MAINTENANCE 581.90 1001612 12/31/2025 FUERZA FOUNDATION 1003 HOLIDAY PARADE 2025 35,000.00 1001641 1/7/2026 GEORGE CHEVROLET 205351CVW PW UNIT 185 PARTS 337.36 W2615 12/23/2025 GLOBAL URBAN STRATEGIES, INC. 1062 NOVEMBER 2025 SERVICES 1,400.00
City of Huntington Park
Warrant Register
January 07, 2026
CHECK/WIRE NUMBER CHECK/WIRE DATE PAYEE INVOICE NUMBER DESCRIPTION TRANSACTION AMOUNT W2615 12/23/2025 GLOBAL URBAN STRATEGIES, INC. 1063 NOVEMBER 2025 SERVICES 1,700.00 1001642 1/7/2026 H.P. TEST ONLY 26648 PD UNIT 952 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26652 PD UNIT 967 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26660 PD UNIT 900 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26676 PD UNIT 963 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26679 PD UNIT 957 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26683 PD UNIT 977 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26647 PD UNIT 958 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26687 PD UNIT 006 SMOG 45.00 1001642 1/7/2026 H.P. TEST ONLY 26649 PD UNIT 975 SMOG 45.00 W2616 12/23/2025 HASA, INC. 1086911 SUPPLIES FOR WELL 12 601.49 W2616 12/23/2025 HASA, INC. 1086908 SUPPLIES FOR WELL 15 300.74 W2616 12/23/2025 HASA, INC. 1088026 SUPPLIES FOR WELL 12 222.55 W2616 12/23/2025 HASA, INC. 1088025 SUPPLIES FOR WELL 18 245.20 W2616 12/23/2025 HASA, INC. 1089124 SUPPLIES FOR WELL 15 556.38 W2616 12/23/2025 HASA, INC. 1089123 SUPPLIES FOR WELL 18 396.56 W2616 12/23/2025 HASA, INC. 1086906 SUPPLIES FOR WELL 18 348.13 W2617 12/23/2025 HEALTH AND HUMAN RESOURCE CENTER E0359097 JANUARY 2026 SERVICES 267.30 1001643 1/7/2026 HENRY ANDRADE 12082025 EMPLOYEE REIMBURSEMENT 95.69 1001644 1/7/2026 HERNANDEZ SIGNS, INC. 6495 COUNCIL SUPPLIES 1,445.20 1001645 1/7/2026 HINDERLITER DE LLAMAS & ASSOCIATES SIN057045 CONTRACT-AUDIT OCT-DEC 25 1,319.51 1001645 1/7/2026 HINDERLITER DE LLAMAS & ASSOCIATES SIN057353 CONTRACT-TRANS OCT-DEC 25 300.00 1001646 1/7/2026 INNER CITY VISIONS HP1025PHLA OCTOBER 2025 SERVICES 11,614.40 1001647 1/7/2026 INSIGHT PUBLIC SECTOR, INC. 1101342474 LICENSE & SUPPORT 1 YEAR 246.75 1001648 1/7/2026 JEFFREY CERVANTES 10162025 EMPLOYEE REIMBURSEMENT 11.02 W2618 12/23/2025 JOEL GORDILLO JG202511 MEDIA TECHNICIAN SERVICES 1,650.00 1001649 1/7/2026 JOSE YAMASAKI 12082025 EMPLOYEE REIMBURSEMENT 362.03 1001650 1/7/2026 JOSUE HERNANDEZ 12349 PERMIT REFUND 470.40 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140567 CONCRETE REPAIR MATERIALS 55.95 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140595 CONCRETE REPAIR MATERIALS 78.02 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140376 PW YARD REPAIR MATERIALS 59.21 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140373 PW YARD REPAIR MATERIALS 134.94 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140518 BUILDING REPAIR MATERIAL 186.55 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140443 BUILDING REPAIR MATERIAL 86.66 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140378 BUILDING REPAIR MATERIAL 79.76 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140414 BUILDING REPAIR MATERIAL 26.33 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140481 PD MATERIALS FOR REPAIRS 326.34 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140459 TRAFFIC SIGNAL SUPPLIES 115.20 W2619 12/23/2025 LB JOHNSON HARDWARE CO. 140382 SPLASH PAD SUPPLIES 16.45 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 310196 LEGAL SERVICES 467.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311597 LEGAL SERVICES 11,707.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311598 LEGAL SERVICES 103.50 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311599 LEGAL SERVICES 2,412.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311600 LEGAL SERVICES 2,256.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311601 LEGAL SERVICES 716.00
City of Huntington Park
Warrant Register
January 07, 2026
CHECK/WIRE NUMBER CHECK/WIRE DATE PAYEE INVOICE NUMBER DESCRIPTION TRANSACTION AMOUNT 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311602 LEGAL SERVICES 66.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311603 LEGAL SERVICES 237.50 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311604 LEGAL SERVICES 1,039.50 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 311605 LEGAL SERVICES 2,516.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 312024 LEGAL SERVICES 11,707.00 1001651 1/7/2026 LIEBERT CASSIDY WHITMORE 309628 LEGAL SERVICES 2,000.00 1001652 1/7/2026 LYNBERG & WATKINS APC 77735 LEGAL SERVICES 137.50 1001652 1/7/2026 LYNBERG & WATKINS APC 77800 LEGAL SERVICES 8,332.49 1001609 12/23/2025 MARIA ISABEL NEGRETE CARDENAS 1 HOLIDAY PARADE RENTALS 7,544.50 1001610 12/23/2025 MARIACHI Y MAS LLC 1011 HOLIDAY PARADE MARIACHI 1,200.00 1001653 1/7/2026 MARX BROS FIRE EXTINGUISHER CO INC. P23428 ANNUAL MAINTENANCE 100.00 1001654 1/7/2026 MATTHEW RINCON 12082025 EMPLOYEE REIMBURSEMENT 362.03 1001655 1/7/2026 MAYWOOD MUTUAL WATER COMPANY, NO. 2 312600351 FREEDOM PARK 8/21-10/23/2 1,292.35 1001611 12/23/2025 MEDII MEDITERRANEAN KITCHEN 1104 HOLIDAY PARADE BITES 4,500.00 1001656 1/7/2026 MIKE PARSA 12082025 EMPLOYEE REIMBURSEMENT 195.50 1001657 1/7/2026 MNS ENGINEERS, INC. 92208 PLHA GRANT ADMINISTRATION 157.50 1001658 1/7/2026 NEW CHEF FASHION INC. 1110535 UNIFORM EMBROIDERY 88.36 1001659 1/7/2026 NICK NICHOLS 12082025 EMPLOYEE REIMBURSEMENT 362.03 1001660 1/7/2026 OLIVAREZ MADRUGA, LLP 29459 LEGAL SERVICES 4,137.65 1001661 1/7/2026 PACIFIC PRODUCTS & SERVICES LLC 37262 PW SUPPLIES 1,240.11 1001662 1/7/2026 PITNEY BOWES GLOBAL FINANCIAL 1028645073 PD SUPPLIES 445.70 1001663 1/7/2026 PURCHASE POWER 121125 POSTAGE FEES 625.36 1001664 1/7/2026 REGIONAL TRAINING CENTER 12/15/2025 PD TRAINING 2,598.00 W2620 12/23/2025 RINCON CONSULTANTS, INC. 70432 NOVEMBER 2025 SERVICES 37,543.33 W2621 12/23/2025 ROBERT HALF INC 65700833 LABOR INVOICE 4,180.00 W2621 12/23/2025 ROBERT HALF INC 65700853 LABOR INVOICE 2,699.40 1001665 1/7/2026 SANGOMA US INC C192226 CITY WIDE PHONE SUPPORT 11,074.26 1001666 1/7/2026 SO. CAL TIRE RECYCLE INC 7079 TIRES PICKED UP/RECYCLED 993.00 1001667 1/7/2026 SOUTHSTAR ENGINEERING & CONSULTING 701 NOVEMBER 2025 SERVICES 7,854.25 1001668 1/7/2026 SOUTHWEST PATROL INC 81606 NOVEMBER 2025 SERVICES 4,520.00 W2622 12/23/2025 STANDARD INSURANCE COMPANY 378917 0001 JANUARY 2026 PREMIUM 8,104.03 1001669 1/7/2026 STATE WATER RESOURCES CONTROL SW-0322693 STORM WATER PERMIT FEE 27,293.00 1001670 1/7/2026 STERICYCLE INC 8012909287 WASTE DISPOSAL 53.01 1001671 1/7/2026 SUPERCO SPECIALTY PRODUCTS PSI649677 GRIP DRILL 45.01 1001672 1/7/2026 TERRENCE WILLIE 12082025 EMPLOYEE REIMBURSEMENT 362.03 W2623 12/23/2025 TK BURGERS CATERING INC 251030 EMPLOYEE LUNCHEON 113.88 W2624 12/23/2025 TYLER TECHNOLOGIES, INC. 045-545345 ORIGINAL CONTRACT 178753 1,480.00 1001673 1/7/2026 U.S. ARMOR CORPORATION 51426 PD SUPPLIES 477.90 1001673 1/7/2026 U.S. ARMOR CORPORATION 51426 PD SUPPLIES 477.90 1001674 1/7/2026 UNIVERSAL TRAILERS, INC. 120225LBR PD UNIT 231 PARTS 425.00 1001674 1/7/2026 UNIVERSAL TRAILERS, INC. 120225RP PD UNIT 231 REPAIRS 1,000.50 1001675 1/7/2026 VULCAN MATERIALS COMPANY 5250021 HOT ASPHALT 129.08 1001676 1/7/2026 WATER REPLENISHMENT DISTRICT OF 10312025 GROUNDWATER ASSESSMENT 100,955.98 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 633153C PEST CONTROL MAINTENANCE 115.05 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 558874C PEST CONTROL MAINTENANCE 102.48
City of Huntington Park
Warrant Register
January 07, 2026
CHECK/WIRE NUMBER CHECK/WIRE DATE PAYEE INVOICE NUMBER DESCRIPTION TRANSACTION AMOUNT W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 633153C PEST CONTROL MAINTENANCE 85.18 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 558874C PEST CONTROL MAINTENANCE 75.15 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 633153C PEST CONTROL MAINTENANCE 161.15 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 558874C PEST CONTROL MAINTENANCE 341.95 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 633153C PEST CONTROL MAINTENANCE 83.66 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 558874C PEST CONTROL MAINTENANCE 80.66 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 633153C PEST CONTROL MAINTENANCE 218.09 W2625 12/23/2025 WESTERN EXTERMINATOR COMPANY 558874C PEST CONTROL MAINTENANCE 194.26 W2626 12/23/2025 WEX BANK 109235310 FUEL PURCHASE 1,327.75 1001677 1/7/2026 WINZER FRANCHISE COMPANY, INC 3641094 FLEET SUPPLIES 576.15 Grand Total 854,348.02
PUBLIC HEARING(S)
ITEM 1
CITY OF HUNTINGTON PARK
Office of the City Manager
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
PUBLIC HEARING – PRESENTATION OF THE SECOND SET OF DRAFT MAPS FOR
THE TRANSITION TO A BY-DISTRICT ELECTION SYSTEM AND CONSIDERATION
OF A RESOLUTION TRANSITIONING FROM AN AT-LARGE ELECTION SYSTEM TO
A BY-DISTRICT ELECTION SYSTEM
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Conduct a public hearing regarding the second round of draft maps that have been submitted for consideration; and
2. Solicit input from the community regarding the draft maps that have been submitted; and
3. Select a map from the submitted entries; and
4. Approve Resolution 2026-01 adopting by-district elections.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
The Federal Voting Rights Act of 1965 (“FVRA”) and the California Voting Rights Act (“CVRA”) set forth specific criteria for how elections are to be held when a potential for voter disenfranchisement exists. The FVRA and CVRA differ in that the CVRA is much more plaintiff friendly and has allowed numerous legal challenges to the at-large election system that had been employed by most public agencies and special districts. To date, no public agency has overcome a legal challenge brought under the CVRA and many millions of dollars have been paid out in judgments and settlements when these lawsuits are brought.
The process of transitioning from an at-large election system to a by-district election system is covered in Elections Code 10010. In essence, the City will be required to hold PUBLIC HEARING – PRESENTATION OF FIRST SET OF DRAFT MAPS FOR THE
TRANSITION TO A BY-DISTRICT ELECTION SYSTEM
January 13, 2026
two (2) public hearings prior to the release of draft maps of the Council districts. Those first two public hearings must occur within 30 days of each other.
After the initial two public hearings, draft maps of the Council districts will be published, and the Council will be required to hold an additional two (2) public hearings where it will solicit further input from the community. These additional two public hearings must occur with 45 days of each other.
Once the four (4) public hearings have been held, the City Council will be able to vote on a district map which will be used in the 2026 election of City Council members. The final map will also have a proposed election sequence whereby specific districts will be assigned to either the 2026 election or the 2028 election.
CONCLUSION
Tonight, the City Council will be holding the 4th public hearing in the series required under Elections Code 10010. No additional maps have been submitted by the public since the close of the first submission period. A total of 4 maps have been submitted. Throughout this process, the City has also engaged in numerous outreach efforts to the public including multiple emails, public notices, and social media outreach efforts. The City has also held 2 community meetings to solicit additional input from the community.
Respectfully submitted,
RICARDO REYES
City Manager
ATTACHMENTS
1. Resolution No. 2026-01
2. Proposed Election Sequence
RESOLUTION NO. 2026-01
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON PARK ADOPTING BY-DISTRICT
ELECTIONS, SELECTING A MAP, AND AN ELECTION
SEQUENCE FOR THE SELECTED MAP
WHEREAS, the City Council (“Council”) of the City of Huntington Park (“City”) is elected “at-large,” meaning that each Council member is elected by voters of the entire City; and WHEREAS, Council members are elected in even-numbered years and serve staggered, four-year terms, such that the next election for two (2) Council members is scheduled for June 2026, with the remaining three (3) Council members scheduled for election in March 2028; and
WHEREAS, under the California Voting Rights Act (“CVRA”), at-large elections are impermissible if they result in racially polarized voting. Racially polarized voting is defined as “voting in which there is a difference…in the choice of candidates or other electoral choices that are preferred by voters in a protected class, and in the choice of candidates and electoral choices that are preferred by voters in the rest of the electorate”; and WHEREAS, in furtherance of the purposes of the California Voting Rights Act of 2001, on October 14, 2025, the Council adopted a Resolution signaling its intent to adopt by-district elections (Exhibit A). In a by-district election system, each Council member must reside within a designated area and is elected only by the voters in that area; and WHEREAS, National Demographics Corporation (“Demographer”) was retained to prepare by-district election map options for the Council and public’s consideration; and WHEREAS, on October 28, 2025 and November 12, 2025, the Council held public hearings to gather public input regarding potential district area boundaries pursuant to Elections Code section 10010, subdivision (a)(1); and
WHEREAS, the City has engaged in numerous community outreach efforts in order to maximize community input in the map drafting process, including: emails to community members, digital media outreach, posting of public hearings, two community forums, and information provided to various community groups; and
WHEREAS, pursuant to Elections Code section 10010, subdivision (a)(2), the City published four (4) draft district area maps with associated election sequencing, on December 2, 2025 (Maps Green, Maroon, Orange, and Olive), and held a public hearing on December 9, 2025, to gather public input on the published maps and related election sequencing schedules; and
WHEREAS, no additional draft maps were submitted prior to the public hearing on January 13, 2026; and
WHEREAS, Government Code § 34886 allows the legislative body of a city to adopt an ordinance requiring members of the legislative body to be elected by-district, without having to submit the ordinance to the voters, if the legislative body declares that the transition to by-district election system is done in furtherance of the California Voting Rights Act of 2001.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF HUNTINGTON PARK DOES HEREBY RESOLVE AS FOLLOWS:
Section 1. The above recitals are true and correct.
Section 2. The Council approves the adoption of single member by-district area elections for the City.
Section 3. The Council approves the adoption of the district area map set forth in Exhibit B (designated as Map ), and the election sequencing schedule identified therein, which provides that the elections for district areas ____ and , will be held on June 2026, and the elections for district areas ____, , and ____, will be held in March 2028.
Section 4. The City Manager or designee is hereby authorized and directed to send a copy of this Resolution to the County of Los Angeles, and to work with the County, the Demographer, legal counsel, and County of Los Angeles, Elections Division to conduct any acts necessary to effectuate the purposes of this Resolution (including, but not limited to, minor adjustments to the adopted map as may be necessary for its implementation) and to ensure that by-district area elections can be implemented in the election cycles scheduled in 2026 and 2028.
Section 5. This Resolution shall take effect immediately upon adoption.
PASSED, APPROVED, AND ADOPTED THIS ____ DAY OF JANUARY 2026.
Arturo Flores, Mayor
ATTEST:
Eduardo Sarmiento, City Clerk
APPROVED AS TO FORM:
Andrew Sarega, Acting City Attorney
EXHIBITS:
A. Resolution of Intent to Adopt By-District Election System B. By-District Area Map
STATE OF CALIFORNIA, COUNTY OF LOS ANGELES, CITY OF HUNTINGTON PARK
I, Eduardo Sarmiento, City Clerk of the City of Huntington Park, County of Los Angeles, State of California, hereby certify that the foregoing Resolution No. 2026-01 was passed and adopted by the City Council of the City of Huntington Park, signed by the Mayor and attested by the City Clerk at the Regular City Council Meeting held on the 13th day of January 2026 and that said Resolution was adopted by the following vote, to-wit:
AYES:
NOES:
ABSTAIN:
ABSENT:
The undersigned, City Clerk of the City of Huntington Park, does hereby attest and certify that the foregoing Resolution is a true, full and correct copy of a resolution duly adopted at a meeting of said City which was duly convened and held on the date stated thereon, and that said document has not been amended, modified, repealed or rescinded since its date of adoption and is in full force and effect as of the date hereof.
Dated:
Eduardo Sarmiento, City Clerk
EXHIBIT A
EXHIBIT B
ITEM 2
January 13, 2026
CITY OF HUNTINGTON PARK
Office of the City Manager
City Council Agenda Report
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION OF A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON PARK ESTABLISHING NEW REGISTRATION FEES FOR RENTAL UNITS PURSUANT TO THE CITY’S RENT STABILIZATION AND TENANT
EVICTION PROTECTIONS ORDINANCE
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Conduct a public hearing regarding a Resolution establishing new registration fees for rental units pursuant to the City’s Rent Stabilization and Tenant Eviction Protections Ordinance and take public
testimony; and
2. Adopt a Resolution establishing new registration fees for rental units pursuant to the City’s Rent Stabilization and Tenant Eviction Protections Ordinance.
BACKGROUND
Rent stabilization and tenant protection ordinances have existed at the local level in some California cities since the 1970’s. Prior to existing law, local governments were able to enact such ordinances with few constraints specifically imposed by state law. In 1995, however, the Costa-Hawkins Rental Housing Act (1995) (the “Costa-Hawkins Act”) introduced three significant limitations. First, it exempted certain types of rental units from local rental stabilization (most notably single-family homes and condominiums). Second, it exempted units build after the February 1, 1995, effective date of the Costa-Hawkins Act. Third, it prohibited “vacancy control”—referring to regulations aimed at curving the amount a landlord may charge for a new lease of a vacant unit. Under the Costa-Hawkins Act, a landlord is not restricted in the amount of rent charged in a new lease.
On January 1, 2020, rent stabilization and tenant eviction protections became state law and tool effect with the enactment of the Tenant Protections Act. The Tenant Protection Act includes significant provisions, including but not limited to the following:
• Application to units that are more than 15 years old;
RENT STABILIZATION ORDINANCE FEES
January 13, 2026
• Application to single-family homes and condominiums if those units are owned by a real estate trust or corporation;
• Establishes a ceiling or cap on rent increases in a 12-month period of 5% plus inflation –a local Consumer Price Index (“CPI”) not to exceed 10%; • It codifies definitions of “at-fault” and “no-fault” evictions and establishes that when a tenant is evicted under a “no fault” cause, the tenant shall receive compensation equivalent to one (1) month’s rent;
• Establishes that the Tenant Protection Act sunsets on January 1, 2030; and • Requires no local enforcement, and disputes are left to the resolved among the parties through the legal system.
Cities in California can no longer adopt full rent control, which would regulate the amount of initial rent, due to the Costa-Hawkins Act. Instead, cities which choose to act, must focus on rent stabilization which protects tenants during the tenancies by limiting how much the rent by be increased each year.
At the November 4, 2024, City Council meeting, a motion was made and passed to implement the City’s Rent Stabilization Ordinance (RSO) No. 2024-05, to address housing affordability and promote tenant stability while ensuring landlords receive a fair return on their investments. On November 12, 2025, the City held the first public hearing (1st Read) to adopt Ordinance No. 2025-14, which amended Ordinance No. 2024-05. The purpose of the amendment was to clarify and refine several provisions that have proven to be ambiguous or open to inconsistent interpretation since the ordinance’s adoption.
Staff identified areas where the language lacked precision or left room for concrete interpretation. The 2nd reading of Ordinance No. 2025-14 was held on December 9, 2025, making the effective day of the amended ordinance January 9, 2026.
The Rent Stabilization Ordinance includes provisions for:
• Exceptions for those properties protected under state and/or federal law, including units, spaces and residents covered under mobile home state laws. • Rent caps set at 3% per year or CPI, whichever is lower, with one increase allowed every 12 months.
• Capital improvement pass-throughs, allowing landlords to recover 50% of approved improvement costs over a minimum of five years. • Just-cause or “at-fault” eviction protections, requiring landlords to provide a valid reason, notice, and an opportunity to tenants to cure alleged violations. • Allows for “no-fault” evictions with buyout offers/options protecting tenants by providing them with proper notice, ability to reject offers and offers two months’ rent as relocation assistance.
• Security deposit limits in accordance with Section 1950.5 of the Civil Code. • Mandatory annual registration of rental units to ensure compliance and accurate data collection.
• Enforcement mechanisms, including the ability of the City to issue administrative citations, civil and criminal penalties of up to $1,000 per violation. • Establishment of an appeal and hearing process for final decisions made by the City, including the process of designating of an impartial hearing officer.
RENT STABILIZATION ORDINANCE FEES
January 13, 2026
• Ability for Landlords and Tenants to seek administrative and judicial review for any alleged violation of the Chapter.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
On October 31, 2024, the City contracted with Revenue and Cost Specialists, LLC (RCS) to conduct a cost study (see Attachment A). As part of the cost study, RCS interviewed several jurisdictions with rent stabilization programs regarding best practices covering subjects such as staffing duties, registry protocol, software solutions, and startup issues.
RCS then analyzed the City’s data and recommended fees, appropriate staffing, practices, and other considerations necessary to carry out the objectives of the Rent Stabilization Program. The proposed ordinance was deemed reasonable, and the target rental registration fee was estimated to be $120-156 per dwelling units, paid by the landlord.
Staff revisited the operating costs and determined that the annual cost is projected to be approx. $950,625 vs. $923,500 projected in October 2024. This amount includes staffing costs, overhead, office and administrative expenses, contract and consulting services, and program startup costs (see Attachment D). Based on these operating costs and the number of units currently registered (5691 number of units currently registered), staff is recommending that the fee per rental unit is established at $167. Non-exempt units will not be charged a registration fee. A late fee is not recommended at this time, but can be considered at the discretion of the City Council.
The proposed fee is comparable to fees charged by other cities in the region with rent stabilization and tenant protection programs, which range from $167 per unit in Culver City to $206 per unit in Inglewood and $156 in Bell Gardens (Attachment C- Sample fee schedue).
The resolution sets forth the proposed fees. The fees for the current fiscal year, will be due on March 1, 2026.
Staff will send out notices to inform property owners and tenants about their rights and responsibilities under the Ordinance, including developing materials to notice property owners about the need to register units and pay registration fees.
Per the Ordinance, the following shall not apply to any residential units expressly exempt pursuant to any provision of state of federal law, and those specifically exempt as follows:
• Any rental unit that has a certificate of occupancy or equivalent permit for residential occupancy issued or issued final after February 1, 1995. For this purpose, certificate of occupancy is the certificate first issued before the property is used for any residential purpose; or
• Any rental unit that is alienable separate from the title to any other dwelling unit, including single family residences, condominiums, and townhomes.
RENT STABILIZATION ORDINANCE FEES
January 13, 2026
• Any rental unit, space, or resident covered under the provisions of the state Mobilehome Residency Law, Civil Code section 798, et seq., as applicable. • Any rental unit that is a subdivided interest in a subdivision, as specified in California Business and Professions Code section 11004.5(b), (d), and (t). • Any rental unit for which the Landlord receives federal, state, or local housing subsidies, including, but not limited to federal housing assistance vouchers issued under Section 8 of the United States Housing act of 1937 (42 U.S.C Sec. 1437f). • Residential real property containing no more than two rental units in which the owner occupies one of the units as the owner’s principal place of residence since the beginning of the tenancy, so long as the owner continues in occupancy.
In accordance with Section 8-21.10 Enforcement and compliance; Any person violating any of the provisions, or failing to comply with any of the requirements, of the ordinance may be liable for a civil penalty not to exceed $1,000 for each violation.
LEGAL REQUIREMENT
The proposed resolution complies with current state laws. The proposed resolution has been reviewed by the City Attorney’s Office to ensure legal compliance.
FISCAL IMPACT/FINANCING
The total annual cost of the City’s Rent Stabilization and Tenant Protections Program is projected to be approx. $950,625. This amount includes staff costs, overhead, office and administrative expenses, contract and consulting services. Depending on the level of compliance, the proposed fee will generate between $950,397 (60% compliance rate in first year) up to approx.$1,442,730 (90% compliance rate by the third year and after).
CONCLUSION
It is recommended that the City Council approve the attached Resolution establishing new registration fees for rental units and pursuant to the City’s Rent Stabilization and Tenant Eviction Protections Ordinance.
Respectfully submitted,
RICARDO REYES
City Manager
RENT STABILIZATION ORDINANCE FEES
January 13, 2026
LOUIS MORALES, Director
Community Development Department
ATTACHMENTS:
A. RCS 2024 Fee Study
B. Resolution
C. Sample Fee Schedule
D. Projected Costs
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MEMORANDUM
Date: October 31, 2024
To: Ricardo Reyes, City Manager, City of Huntington Park From: Chu Thai, Partner, Revenue & Cost Specialists
Subject: Rent Stabilization Program Cost Feasibility
EXECUTIVE SUMMARY
RCS discussed with City Manager Ricardo Reyes about the City’s objectives and needs for a Rent Stabilization Program (RSP) Cost Feasibility study. RCS reviewed the proposed Ordinance to determine the effectiveness and potential impact to the City. RCS conducted a thorough review of the City’s property tax database to determine eligibility or exemption from the RSP.
Based on our experience and analysis of Huntington Park data, we determined that the City’s proposed Rent Stabilization Ordinance is reasonable. RCS suggests a program budget target between $740,000 to $920,000, allowing the City to dedicate 4-6 full-time employees, or full-time equivalent using a greater combination of full-time and part-time staffing. The target rental registration fee would be $120-156 per dwelling units, paid by the landlords.
BACKGROUND
Introduction and Scope of Project
On Friday, October 4, 2024, RCS received a phone call between Huntington Park City Manager, Ricardo Reyes asking about RCS’ experience with rent stabilization programs. Mr. Reyes plans to present a draft Rent Stabilization Ordinance to the City Council and wants to evaluate the cost feasibility of such program.
Within the past two years, RCS has completed rent stabilization cost studies for the cities of Santa Ana, Bell Gardens, Maywood and Cudahy, and suggested producing a cost feasibility memorandum, outlining the impact, cost and comparison of Huntington Park’s program.
Mr. Reyes directed RCS to being the project immediately and emailed the draft ordinance to RCS.
Shortly after a spreadsheet of Huntington Park’s property tax records were also provided to RCS. The majority of RCS’s work was to thoroughly review the draft ordinance and property tax data.
This project turnaround is quick, taking several weeks to complete, while a typical rent stabilization fee study would take several months. The contents of this memorandum is enough to provide direction to the City, however more work is needed to create the program and collect fees.
ATTACHMENT "A"
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ANALYSIS
Reviewed Draft Rent Stabilization Ordinance
RCS reviewed the draft Huntington Park Rent Stabilization Ordinance to properly estimate housing unit eligibilities and exemptions, and better understand the services to be provided by the City, procedural requirements of the landlords, and due processes. Table 1 below presents tasks and services which the City staff should expect to provide.
Table 1: Tasks and Services based on Huntington Park Rent Stabilization Ordinance RENT STABILIZATION PROGRAM – TASKS
1) Rental Registration - Section 8-21.9
Rental Registry (New/Annual) - Section 8-21.9
Notice of New Tenancy - Section 8-21.7
Change of Onwership/Management - Section 8-21.2
Verification of Exemption - Section 8-21.2
Registration Fee Collection - Section 8-21.9
Annual Allowable Rent Calculation - Section 8-21.3
Forms of Tenant Rights - Section 8-21.13
General Inquiries (Phone Calls & Walk Ins)
2) Petition Process – Section 8-21
Landlord Rent Adjustment - Section 8-21.3
Capital Improvement Pass-Through - Section 8-21.4
Landlord Fair Return Petition - Section 8-21.5
Tenant Petition Rent Adjustment - Section 8-21.8
3) Administration and Enforcement (Rent Stabilization) – Sections 8-21.10 - 8-21.13 Enforcement - Section 8-21.10
Administrative Review - Section 8-21.11.A
Administrative Appeals - Section 8-21.11.B
Judicial Review of Hearing Officer Decision - Section 8-21.11.I Administrative Citations - Section 8-21.12
Administrative Appeal - Section 8-21-11.D
Civil Liability - Section 8-21.13.A
Civil Penalty - Section 8-21.10.A.I
Criminal Penalty - Section 8-21.10.A.II
Defense to Eviction - Section 8-21.13.B
4) Tenant Protections – Section 8-21.7 & Section 8-21.14 Termination of Tenancy - Section 8-21.7
No-Fault Termination of Tenancy (demolition, withdraw from market) - Section 8-21.7.C Just Cause Termination of Tenancy - Section 8-21.7.A
Cure Just Cause Evictions - Section 8-21.7.B
Relocation Assistance - Section 8-21.7.D
Temporary Relocation Assistance - Section 8.21.7.D.I
Tenant Buyout Agreements - Section 8-21.7.F
Forms of Tenant Rights - Section 8-21.14.A
Assistance and Mediation for Tenant Eviction
5) Rent Stabilization Program Administration (TBD)
Budget, Staffing, Training, Department Coordination
Policy/Program Development, Legal Compliance
Education & Outreach
Agency Liaison & Regional/State representation
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Mapping out the Rent Stabilization Program tasks helps readers visualize the amount of work that is expected of staff. It also helps to identify typical tasks that are not included within the proposed Ordinance and tasks that may lack clarity.
Huntington Park’s proposed Ordinance is a good foundation for a successful rent stabilization program, however RCS can see future updates will help clarify some of the policies and processes.
One part of a rent control ordinance that many cities grapple with is the decision to exempt or include two-unit properties from the program. Many cities also rely on the administrative citation process to enforce compliance to the rent stabilization programs, but these citation process tend to be time consuming and not cost effective.
Reviewed Eligible Units Within Parcel Tax Data
City staff provided RCS with a complete property tax database for the City of Huntington Park, which included the situs address, mailing address, property owner name, parcel number, original year built, living area square footage, lot square footage, use code description, and a unit count, for each parcel.
The database categorizes every Huntington Park parcel into the following land use categories:
• Commercial • Government Owned • Industrial • Institutional • Miscellaneous • Recreational • Residential • Vacant
From the complete list of parcels within the City, RCS reviewed Huntington Park’s Ordinance to determine which properties are eligible under the proposed Rent Stabilization Program, as well as units exempt from the Program. While other cities have some unique program eligibility and registration exemption language, Huntington Park’s program is straightforward and easy to understand and enforce:
Eligible and Must Register for Rent Stabilization Program:
Properties with 3 or more dwelling units are eligible and require registration to the RSP Mobile home rental unit or space
Exempt from Rent Stabilization Program:
Dwelling units with a certificate of occupancy issued after February 1, 1995 are exempt Accommodation in hotels, motels, inns, and other short-term housing are exempt Hospitals, religious facilities, care facilities and subsidized housing are exempt Single family residents, condominiums and townhomes are generally exempt Uncertainty:
? Two-unit properties where the owner occupies one as their primary residence are exempt from the City’s Rent Stabilization Program. However, the City will need to annually review these two-unit properties to ensure that the owner is still occupying the property.
? Some properties categorized as condominiums or townhomes may be operating as apartments, and City staff will need to make a determination of their Rent Stabilization Program eligibility.
? It is unclear if senior housing is eligible or exempt from the RSP ? It is assumed that long-term rental of a bedroom or house sharing is exempt 4 | P a g e
RCS reviewed just about every property to determine program eligibility. Properties within the Government Owned and Vacant categories were quickly counted as exempt, as well as properties newer than 1995. RCS used online map imagery and online search for questionable properties. For instance, we were able to get the correct unit count from using mapping imagery and found some motels listed themselves online as an apartment. RCS reviewed properties where the use description (e.g. 3 Units) differ from the Unit count (e.g. 5).
Based on comprehensive analysis of the data, RCS estimates that 6,499 housing units are covered under the Rent Stabilization Program Ordinance. Rental units in Huntington Park are found mostly in residential properties, with a few under the commercial category and Store and Residence Use Description. None were found in the other land use categories. A complete list of parcels by category is included as Appendix A in this report.
Table 2: Rent Stabilization Program Eligible Units
A significant factor to the program eligibility are the two-unit properties where the owner resides in one and rents out the other. If the owner decides to vacate his residency and rents out both units, then both properties would be covered by the Rent Stabilization Program. RCS identified 1,429 such units, and reviewing the eligibility of these units annually would take a significant amount of staff resources. RCS included the 1,429 units identified as exempt-annual application within the 6,499 eligible units.
The City may consider a one-time review of other properties to verify exemption, based on the age, categorization or use. RCS identified 432 units. These are marked for one-time review, because their status would not change.
Table 3: Possible Exempt Units
Itwill be a significant task for the City to enforce rental registration and achieve a good citywide count of rental units. However, such information is necessary to the calculation of the rental registration fee, and for the equitable distribution of city costs among the renters and landlords.
Category UseDesc Eligible Units Sum of Units Parcel Count Commercial Hotel, 1-49 Rooms, 1 Story 9 34 2
Store and Residence, 1 Story 72 297 92
Commercial Total 81 331 94
Residential 2 Units, 1-4 Stories 1,890 1,914 961
2 Units, 1-4 Stories, Pool 14 14 7
3 Units, 1-4 Stories 1,414 1,424 484
3 Units, 1-4 Stories, Pool 6 6 2
4 Units, 1-4 Stories 1,239 1,247 310
4 Units, 1-4 Stories, Pool 16 16 4
5+ Units, 1-4 Stories 1,779 5,233 599
5+ Units, 1-4 Stories, Pool 54 384 19
5+ Units, 5+ Stories 6 417 2
Residential Total 6,418 10,655 2,388
Other Categories (Govt Own, Industrial, Vacant, etc) - 4,834 6,046 Other Categories Total - 4,834 6,046
Grand Total 6,499 15,820 8,528
Category UseDesc Eligible Units Sum of Units Parcel Count Exempt - Annual Application 1,429 1,429 715
Exempt - One Time Application - 432 18
Grand Total 1,429 1,861 733
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Estimated Personnel and Budget
RCS compared Huntington Park to other cities with rent stabilization programs. We compared the cities’ populations, number of rental units, their program budgets, staffing levels, service metrics, and rental registration fees. Based on our comparison and direct experience in these programs, RCS estimates the following for the City.
Table 4: Rent Stabilization Program Estimates
Category Estimate
Staffing Level 4-6 full-time positions
Available Work Hours 6,400 to 9,600 hours per year
Annual Budget $740,000 to $920,00 per year
Rental Registration Fee $120 to $156 per dwelling unit
In the establishment of the program Huntington Park would likely need 1-2 line staff to oversee the rental registration process and assist with public outreach. The program would also have a housing coordinator or management to assist with more technical processes, and proactively develop the program. Next, higher management is needed to communicate goals and establish policies for the program. As the program grows, the City can add code enforcement staffing, and a second administrative clerk, etc.
Below are the typical positions involved in a Rent Stabilization Program. • Administrative Clerk • Administrative Specialist
• Associate/Assistant/Senior Planner • Community Development Director • Code Enforcement Officer • Planning Manager
• RSP Manager • RSP Specialist
The estimated 4-6 full-time employees would translate to 6,400 to 9,600 hours of productivity. When you subtract vacation times, holidays, and average sick time, a typical employee only has 1,600 available work hours within a year. With the estimated 6,499 eligible units, dedicating 4-6 full-time employees (and 6,400 to 9,600 hours) is reasonable. A full fee-study at a later date would solidify this reasoning.
Table 5: Possible Service Metric for Huntington Park
East Palo Alto (FY19)
HP
Pro-Rated
TOTAL Units 4,600 Per 100 6,499
Petitions Filed 124 2.70 175
Habitability and Maintenance 7 0.15 10
Rent Ceiling Violation 3 0.07 4
Landlord's Fair Return Petition 111 2.41 157
Appeals 2 0.04 3
Public Inquiries 2,327 50.59 3,288
Tenant Walk-Ins 89 1.93 126
Landlord Walk-Ins 127 2.76 179
Other Walk-Ins 80 1.74 113
Phone Calls 362 7.87 511
Emails 1,669 36.28 2,358
Notices Received
3 Day Notices (Not WPC) 89 1.93 126
Unlawful Detainers (Not WPC) 18 0.39 25
Change in Tenancy/Vacancy Reg. (Not WPC) 71 1.54 100
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Table 5 from the previous page is a sample of service level metrics from the City of East Palo Alto.
The Huntington Park Pro-Rated column was to have the same levels. Appendix B presents service metrics from other cities.
RCS estimates a budget between $740,000 to $920,000 for Huntington Park’s Rent Stabilization Program. This includes expenses for salaries, benefits, specialized contractual services, general office costs, and citywide overhead.
Separately, the City of Huntington Park is undergoing a complete and comprehensive fee study, which the Finance Department is leading. The aim is to align the findings of this citywide study with the rent stabilization program’s budgetary needs. The comprehensive fee study will finalize the proposed budget and staffing levels, ensuring that both priorities are integrated effectively.
Table 6: Estimated Budget
To fully recover the program costs, the following fees are needed.
For both options, the program exemption fee is based on 1 hour of labor multiplied by the 1,429 units that need to be verified for exemption annually. For the four-employee model, a $120 rental registration fee is needed to fully recover for all expenses. The six employee model requires a registration fee of $156 per unit. Appendix C provides a survey of other rent stabilization programs.
ATTACHMENTS:
Appendix A: Summary of Parcel Data by Category – City of Huntington Park Appendix B: City Rent Control Program Annual Report Metrics Appendix C: Survey of Rent Stabilization Programs
Appendix D: Rent Stabilization Ordinances (2023)
Rent Stabilization Program Budget
Four
Employees
Six
Employees
Salary - Planning Manager (RSP Manager) 110,000 110,000 Salary - Management Analyst (RSP Specialist) 73,000 73,000 Salary - Administrative Specialist (a) 44,000 44,000
Salary - Administrative Specialist (b) - 44,000
Salary - Administrative Clerk 44,000 44,000
Salary - Code Enforcement Officer - 74,000
Benefits 108,400 155,600
Contract - Legal 50,000 50,000
Contract - Registration Software 50,000 50,000
Contract - Policy & Process Development 50,000 50,000
Contract - Translation 20,000 20,000
Contract - Public Information 40,000 30,000
Material & Supplies 25,000 25,000
Indirect Administrative Costs 122,900 153,900
Program Total $ 737,300 $ 923,500
Estimated Fees for Cost Recovery
Four
Employees
Six
Employees
Program Exemption Fee (Est $90 x 1,429 units) 128,610 128,610 Rental Registry ($120 x 5,070 units) 608,400
Rental Registry ($156 x 5,070 units) 790,920
Revenue Total $ 737,010 $ 919,530
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Appendix A:
Summary of Parcel Data by Category
– City of Huntington Park
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Appendix B:
City Rent Control Program
Annual Report Metrics
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Appendix C:
Survey of Rent Stabilization Programs
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Jurisdiction
Approved
By
Ordinance
Effective Date
Population
(2020
Census)
Rent Review
Board/
Committee
Rental
Registration
Required
Rental
Registration
Fee
Alameda City City Council Ordinance
No.
3249 effective
9/4/19.
78,280 Rent Review
Advisory
Committee
Required $155/fully
regulated
units;
$105/partiall
y regulated
units;
$0/rental
units
occupied
by subsidized
tenants
Baldwin Park City Council 12/4/19
effective
1/3/20.
72,176 None Required $28/unit
Bell Gardens City Council 9/12/2022 37,927 None Required $156/unit Berkeley Voter Rent
Stabilization
6/3/80;
Tenant
Buyout
3/14/17. ADU
Clarification,
Emergency
Exemption
11/3/20.
124,321 Rent
Stabilization
Board
Required $250/full
regulated
unit;
$150/partiall
y regulated
units;
$37/subsidiz
ed unit;
$70/summer
sorority/frate
rnity outside
member
rental
unit
Culver City City Council Mediation:
5/11/19.
40,799 None Required $167/unit
Rent Control
and
Tenant
Protections,
10/30/20.
East Palo Alto City Council Tenant
Protections
30,034 Rent
Stabilization
Required $222/nonexempt unit
5/6/14; Rent Board
Stabilization
06/08/2010.
Last
amended
11/8/16.
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Jurisdiction
Approved
By
Ordinance
Effective Date
Population
(2020
Census)
Rent Review
Board/
Committee
Rental
Registration
Required
Rental
Registration
Fee
Hayward City Council 6/25/19
effective
7/25/19.
162,954 None Not Required Complaint
Based Fees
$40/residenti
al covered
rental unit,
$19/residenti
al rental
unit
Inglewood City Council 5/19/2011 107,762 Rental
Housing
Board
Required $206/unit
$92/unit
Section 8
Los Angeles
City
City Council 4/21/79. Last
amended
5/20.
3,898,747 Rental
Housing
Oversight
Commission
Required $38.75/unit
Oakland City Council 10/7/80. Last
amended
6/4/2019.
440,646 Residential
Rent and
Relocation
Board
Required $101/unit
Richmond Voter Fair Rent
adopted
116,448 Rent Board Required $218/unit
fully covered,
11/08/16.
Relocation
$123/unit
partially
adopted
12/20/16,
covered and
effective
01/2017.
government
subsidized
San Francisco Board of
Supervisors
6/79. Last
amended
12/19.
873,965 Rent Board Required $59.00/apart
ment unit,
$29.50/resid
ential hotel
room
Santa Ana City Council 10/19/2021 310,227 TBD TBD $100/unit Santa Monica Voter Charter:
4/10/79. Last
93,076 Rent Control Required $198/unit
amended
2010.
Board
Tenant
Relocation:
2/27/90 last
amended
3/28/17.Ten
ant
Harassment:
10/10/95 last
amended
01/13/15.
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Jurisdiction
Approved
By
Ordinance
Effective Date
Population
(2020
Census)
Rent Review
Board/
Committee
Rental
Registration
Required
Rental
Registration
Fee
Unincorporat
ed Los
Angeles
County
Board of
Supervisors
Effective
04/1/20.
1,057,162 Rental
Housing
Oversight
Commission
Required Before 4/22 -
Free, May -
Sept 2022 -
$90/fully
covered units
West
Hollywood
City Council 6/27/85. Last
amended
12/2019.
35,757 Rent
Stabilization
Commission
Required $144/unit full
$60/unit
partial
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Appendix D:
Rent Stabilization Ordinances (2023)
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Municipality Restriction Ordinance
Alameda Landlords are limited to the base rent charged as of 9/1/19 plus the Annual General Adjustment (AGA). For
tenancies beginning after 9/1/19, the base rent is the
initial rent amount. The AGA is calculated using 70% of the regional Consumer Price Index (CPI), with a 1% floor and 5% ceiling. Each year in May the Program
Administrator announces the AGA effective September
1st. A Landlord who does not increase rent by the full
amount allowed annually can "bank" the unused portion
and impose it in a later year. A new AGA of 3.5% went into effect on September 1, 2022. However, special Pandemic
"wind-down" rules apply. See the Alameda Rent Program
FAQ.
Alameda, California
Code of Ordinances
§§ 6-58.10 - 6-58.155
Antioch Effective 7/23/22 landlords may increase rent once every 12 months, limited to 60 percent of the local CPI or 3%, whichever is less. Single-family homes without accessory units, condominiums and cooperatives are exempt as are
units first certified for occupancy after 2/1/95.
Antioch Municipal
Code Title 11,
Chapter 1. §§ 11-1.01
- 11-1.013. Rent
Stabilization.
Baldwin Park Rent is effectively limited to 5% per 12-month period (based on the Consumer Price Index) of the "base rent
ceiling" (rent in effect on 3/5/19, or if none the initial rent charged on the first day of tenancy).
Baldwin Park
Code of Ordinances
Chapter 11
§§ 129.01 - 129.78
Bell Gardens Rent increases are limited to 50% of the local CPI or 4%, whichever ls less.
Bell Gardens Municipal
Code
Chapter 5.62,"Rent
Stabilization", and
Chapter 5.63, "Tenant
Eviction Protections".
Berkeley Each January 1st rent ceilings are increased by the Annual General Adjustment (AGA). The AGA is set by October 31
of the preceding year, but has been 65% of the percentage increase of the regional Consumer Price Index (CPI) since 2005. Landlords or tenants may petition for exception.
Berkeley Municipal
Code §§ 13.76.110 -
13.76.120
Beverly Hills Landlord may increase rent once every 12 months, limited to 3% of the current rent, or the regional Consumer Price Index (CPI), whichever is higher.
Beverly Hills Municipal
Code § 4-6- 3
City of CommerceRent increases are expressly subject to the provisions of AB 1482 California Tenant Protections Act(Cal. Civ. Code §§ 1946.2 and 1947.12).
City of Commerce
Municipal Code §§
19.40.010 - 19.40.090
Culver City The rent as of 10/30/20 on then-existing tenancies, or the initial rent charged on tenancies beginning thereafter, is the "base rate" from which increases are calculated.
Increases are limited per 12-month period to the average annual change in the Consumer Price Index (CPI) with a
cap of 5%; if the CPA increase is less than 2%, the cap is 2%. Landlords can petition for an increase above the cap amount. (CCMC § 15.09.215).
Culver City Municipal
Code §§ 15.09.200 -
15.09.270
22 | P a g e
Municipality Restriction Ordinance
East Palo Alto Annual rent increases are limited to 80% of the percentage increase in the regional Consumer Price Index (CPI). Overall increase may not exceed 10% in any 12-
month period.
East Palo Alto,
California Code of
Ordinances §§
14.04.040, 14.04.090
- 100
Fairfax Rent increases are limited to 60% of the percentage increase in the regional consumer price index (CPI)
annually. Overall increase may not exceed 5% total. The cap is retroactive to 2/2/22.
Fairfax Town Code
Title 5, Business.
Chapter 5.55 "Rent
Stabilization Program"
§§ 5.55.010-5.55.120.
Gardena Rent increases exceeding 5% are subject to mediation and binding arbitration.
Gardena Municipal
Code §§ 14.04.010 -
14.04.300
Glendale No limit on rent increases but increases exceeding 7% over any 12-month period may trigger relocation
payments if tenants choose to vacate rather than renew.
Glendale Municipal
Code §§ 9.30.10 -
9.30.100
Hayward Rent increases are limited to 5% per year absent exception. Landlords may "bank" annual increases, but
aggregate rent increases cannot exceed 10% in any year.
Hayward Municipal
Code
§§ 12:1.01 - 12:1.21
Inglewood The base rent amount for calculations is the rent in effect on 6/18/19 or the initial rent for tenancies starting
thereafter. Only one increase is allowed every 12 months, calculated from the day the increase first takes effect.
For residential properties with five or more units, the maximum increase is 3% or the cost of inflation
(whichever is greater), as measured by the local CPI. The increase cannot exceed 10%. For residential properties
with four or less units, the maximum increase is 5% PLUS the cost of inflation as measured by the local CPI. The increase cannot exceed 10%.
Inglewood Municipal
Code §§ 8-125 - 8-
234
Los Angeles Only one rent increase is allowed every 12 months based upon the regional Consumer Price Index (CPI). Effective July 1, 2020, the annual allowable increase is 3%.
Los Angeles Municipal
Code §§
151.00 - 155.09
Unincorporated
Los Angeles
County
Only one rent increase is allowed annually, based on the change in the regional Consumer Price Index (CPI) up to a total of 8% including pass-throughs and fees.
Los Angeles County
Code §§ 8.52.010 -
8.52.200
Los Gatos Rent may be increased only once annually and the increase cannot exceed the greater of 5% of existing rent, or 70% of the regional Consumer Price Index (CPI). The
landlord can always increase rent with tenant's written consent.
Los Gatos Town Code
§§ 14.80.010 -
14.80.315
Mountain View Rents may be raised starting September 1st each year by Board-determined amount that is no less than 2%, nor
more than 5%, of the existing rent. Landlords may "bank" annual rent increases.
Mountain View Code of
Ordinances §§ 1700 -
1720
23 | P a g e
Municipality Restriction Ordinance
Oakland Rent may be increased once in any twelve-month period.
Increases are limited based upon the local Consumer
Price Index (CPI) or to prior "banked" increases but
cannot exceed 60% of the percentage increase in the CPI for April of that calendar year from April of the
immediately preceding calendar year, or 3%, whichever is lower. From 8/1/22 through 7/31/23 the limit is 3%.
However, landlords may increase rent up to 5% for each
qualifying additional tenant. Owners may also increase
the rent when a tenant doesn't use the unit as a principal residence. Subtenants are also protected from
overcharging by primary tenants.
Oakland Municipal
Code § 8.22.065 et seq.
Oxnard Rent increases are limited to 4% annually, and one increase in any twelve (12) month period.
Oxnard City Code §§
27-21 – 27-23
Palm Springs Only one rent increase is allowed annually, limited to 75% of the increase in the regional Consumer Price Index (CPI).
Rent control is permanently removed after the tenant
voluntarily vacates or is evicted for cause. As a result, few properties remain subject to rent control.
Palm Springs
Municipal Code §§
4.02.010 - 4.08.190
Pasadena Only one rent increase is allowed annually, limited to 75% of the increase in the regional Consumer Price Index (CPI).
Pasadena Municipal
Code §§ 1801-1824
Richmond Only one increase is allowed annually, limited to the lower of either 60% of the increase in the regional Consumer
Price Index (CPI), or 3% of current rent, whichever is
lower.
Richmond Code of
Ordinances §§
11.100.010 -
11.100.130
Sacramento Rent increases cannot exceed 5% plus the percentage of annual increase in the cost-of-living adjustment
promulgated by the U.S. Department of Labor, Bureau of
Labor Statistics. The total increase is capped at 10%
annually, and only one increase is allowed in any 12-
month period.
Sacramento City Code
§§ 5.156.010 -
5.156.150
San Francisco Annual rent increases are limited to 60% of the regional Consumer Price Index (CPI).
San Francisco
Administrative Code
§ 37.3
San Jose The "Annual General Increase" is limited to the monthly rent for the previous 12 months, multiplied by 5% via one annual increase. The Landlord must petition for a higher increase.
San Jose Municipal
Code §17.23.310
Santa Ana Rent increase are expressly for buildings with certificate of occupancy on or before 1/1/95, annual rent increases are limited to the lower of 3% per year, or 80% of the
percent change in the Consumer Price Index over the
most recent 12-month period. The allowable increase is
published no later than June 30 of each year.
Santa Ana Municipal
Code §§ 8- 1998.1 –
8- 1998.3.
Santa Barbara Rent increase are expressly subject to the provisions of AB 1482 California Tenant Protections Act(Cal. Civ. Code §§ 1946.2 and 1947.12).
Santa Barbara
Municipal Code §§
26.50.010 - 26.50.070
24 | P a g e
Municipality Restriction Ordinance
Santa Monica The Rent Control Board determines each year's increase ("General Adjustment" or GA). The Maximum Allowable
Rent (MAR) for any unit is its base rent plus the increase allowed per the annual GA.
In November 2022 voters approved Measure RC, which
caps future general adjustments at 3% beginning
February 2023, and reduces the MAR to .8% through
August 2023 - effectively bringing the 2023 average rent increase to 3%. The city has a helpful webpage for
determining allowable increases here.
Santa Monica City
Charter Amendment
§§ 1800 - 1821
Thousand Oaks Rent control is very limited–it only applies to tenants who have resided in the same unit since 1987.
Thousand Oaks Rent
Stabilization
Ordinances Nos. 755-
NS, 956-NS, 1284-NS
West Hollywood Rent increases are limited to 75% of the increase in the regional Consumer Price Index (CPI) during the preceding 12 months.
West Hollywood
Municipal Code §§
17.36.020 et seq.
https://www.nolo.com/legal-encyclopedia/california-rent-control-law.html Source: Nolo.com a wholly owned subsidiary of MH Sub I, LLC Summary of Parcel Data by Category - City of Huntington Park Category UseDesc
Eligible
Units
Housing
Units
Number of
Parcels
Commercial Auto Body and Fender, 1 Story 32 59
Auto Service Center, No Gasoline, 1 Story 0 1
Bank or Savings and Loan, 1 Story 0 3
Bank or Savings and Loan, 2 Stories 0 2
Building Supplies, 1 Story 0 1
Car Wash, 1 Story 1 2
Car Wash, Self Service, 1 Story 0 3
Commercial 12 3
Commercial (General) 0 1
Commercial, Unassigned 0 1
Department Store, 1 Story 0 1
Department Store, 2 Stories 0 2
Fast Food, Auto Oriented, 1 Story 3 3
Fast Food, Walk Up, 1 Story 3 8
Hotel, 1-49 Rooms, 1 Story 9 34 2
Hotel, 1-49 Rooms, 2 Stories 49 2
Miscellaneous, 1 Story 42 5
Miscellaneous, 6-13 Stories 0 1
Motel, 1-49 Rooms, 1 Story 66 4
Motel, 50+ Rooms, 1 Story 1 1
New Car Sales and Service, 1 Story 3 2
Office Building and Residence, 1 Story 28 11
Office Building and Residence, 2 Stories 2 1
Office Building, 1 Story 23 31
Office Building, 1 Story (parking lot) 1 1
Office Building, 1 Story (Post Office) 1 1
Office Building, 2 Stories 0 1
Office Building, 2 Story 3 3
Parking Lot 0 1
Parking Lot, Patron/Employee, 1 Story 50 95
Parking Structure, Commercial, 1 Story 0 1
Parking Structure, Patron/Employee, 1 Story 0 1
Professional Building, 1 Story 11 16
Professional Building, 2 Stories 2 1
Professional Building, Med/Dental, 1 Story 8 14
Professional Building, Med/Dental, 2 Stories 1 1
Professional Building, Med/Dental, 3 Stories 0 1
Professional Building, Med/Dental, 4 Stories 0 1
Professional Building, Veterinary, 1 Story 0 1
Restaurant, Lounge or Tavern, 1 Story 17 29
Restaurant, Lounge or Tavern, 2 Stories 0 3
Service or Repair Shop, 1 Story 5 12
Service Station 1 3
Service Station, 1 Story 1 4
Shopping Center, Community, 1 Story 17 21
Store and Office, 1 Story 62 44
Store and Office, 2 Stories 0 1
Store and Residence, 1 Story 72 297 92
Store and Residence, 2 Stories 5 5
Store and Residence, 2 Story 2 1
ATTACHMENT "C"
Summary of Parcel Data by Category - City of Huntington Park Category UseDesc
Eligible
Units
Housing
Units
Number of
Parcels
Store, 1 Story 208 204
Store, 1 Story (Post Office) 0 1
Store, 2 Stories 0 2
Store, 3 Stories 0 2
Supermarket, 12000+ SqFt, 1 Story 1 5
Unassigned 0 1
Used Car Sales, 1 Story 1 1
Wholesale/Manufacturing Outlet, 1 Story 0 1
Commercial Total 81 993 721
Govt. Owned Government, Unassigned 5 70
High School 0 1
Public School, General 0 4
School Administration Center 5 6
Govt. Owned Total 10 81
Industrial Food Processing Plant, Meat, 1 Story 0 4
Food Processing Plant, Other, 1 Story 2 4
Heavy Manufacturing, 1 Story 2 23
Industrial 0 2
Industrial, Open 0 1
Large Public Storage, 1 Story 0 1
Light Manufacturing 1 2
Light Manufacturing, 1 Story 28 208
Lumber Yard, 1 Story 6 1
Mini Public Storage, 1 Story 1 3
Miscellaneous Industrial 0 1
Miscellaneous, 1 Story 0 6
Open Storage 0 1
Open Storage, 1 Story 1 4
Open Storage, Trucking or Terminal, 1 Story 1 1
Parking Lot, Industrial Use, 1 Story 1 28
Warehousing, 10000-24999 SqFt, 1 Story 0 11
Warehousing, 25000-50000 SqFt, 1 Story 0 5
Warehousing, 25000-50000 SqFt, 2 Stories 2 1
Warehousing, Over 50000 SqFt, 1 Story 0 5
Warehousing, Under 10000 SqFt, 1 Story 20 51
Industrial Total 65 363
Institutional Cemeteries, Mausoleums, 1 Story 0 1
Churches, 1 Story 31 30
Churches, 31+ Stories 1 1
Home For Aged and Others, 1 Story 271 5
Hospital, Nursing/Convalescent, 1 Story 4 1
Hospitals, 1 Story 1 4
Private Schools, 1 Story 4 8
Institutional Total 312 50
Miscellaneous Dump Sites 0 2
Utility/Commercial/Mutual SBE Assessed 3 51
Miscellaneous Total 3 53
Summary of Parcel Data by Category - City of Huntington Park Category UseDesc
Eligible
Units
Housing
Units
Number of
Parcels
Recreational Bowling Alley, 1 Story 0 1
Clubs, Lodge Halls, Fraternal Orgs, 1 Story 6 11
Gymnasiums, Health Spas, 1 Story 1 2
Theaters, Movie, Indoor, 1 Story 0 1
Water Recreation, 1 Story 2 1
Recreational Total 9 16
Residential 1 Unit 2,808 2,806
1 Unit, Condominium 645 645
1 Unit, Other Improvements 22 19
1 Unit, Planned Community 103 103
1 Unit, Pool 109 109
1 Unit, Therapy Pool 2 2
2 Units, 1-4 Stories 1,890 1,914 961
2 Units, 1-4 Stories, Pool 14 14 7
3 Units, 1-4 Stories 1,414 1,424 484
3 Units, 1-4 Stories, Pool 6 6 2
4 Units, 1-4 Stories 1,239 1,247 310
4 Units, 1-4 Stories, Pool 16 16 4
5+ Units, 1-4 Stories 1,779 5,233 599
5+ Units, 1-4 Stories, Pool 54 384 19
5+ Units, 5+ Stories 6 417 2
Detached Condominium 14 14
Residential (General) (Single) 0 1
Rooming House 11 3
Single Family Residential 0 6
Residential Total 6,418 14,369 6,096
Vacant 2 Units, Vacant 2 1
4 Units, Vacant 4 2
Auditoriums, Stadiums, Amphitheatres, Vacant 0 1
Commercial, Unassigned, Vacant 3 29
Government Owned, Vacant 1 29
Industrial, Vacant 12 54
School Service Center, Vacant 0 2
Service Stations, Vacant 0 1
Utility/Commercial/Mutual SBE Assessed 0 6
Vacant Residential 37 76
Vacant Total 59 201
(Code Not Supplied By County) 0 947
Total 0 947
Grand Total 6,499 15,820 8,528
Category UseDesc Eligible Units Sum of Units Parcel Count Commercial Hotel, 1-49 Rooms, 1 Story 9 34 2 Store and Residence, 1 Story 72 297 92 Commercial Total 81 331 94 Residential 2 Units, 1-4 Stories 1,890 1,914 961 2 Units, 1-4 Stories, Pool 14 14 7 3 Units, 1-4 Stories 1,414 1,424 484 3 Units, 1-4 Stories, Pool 6 6 2 4 Units, 1-4 Stories 1,239 1,247 310 4 Units, 1-4 Stories, Pool 16 16 4 5+ Units, 1-4 Stories 1,779 5,233 599 5+ Units, 1-4 Stories, Pool 54 384 19 5+ Units, 5+ Stories 6 417 2 Residential Total 6,418 10,655 2,388 Other Categories (Govt Own, Industrial, Vacant, etc) - 4,834 6,046 Other Categories Total - 4,834 6,046 Grand Total 6,499 15,820 8,528 Category UseDesc Eligible Units Sum of Units Parcel Count Exempt - Annual Application 1,429 1,429 715 Exempt - One Time Application - 432 18 Grand Total 1,429 1,861 733 ATTACHMENT "D"
ATTACHMENT B
RESOLUTION NO. 2026-XX
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON PARK, CALIFORNIA,
ESTABLISHING NEW REGISTRATION FEES
FOR RENTAL UNITS PURSUANT TO THE CITY' S RENT
STABILIZATION AND TENANT EVICTION PROTECTIONS
ORDINANCE.
WHEREAS, the City Council of the City of Huntington Park adopted Rent Stabilization and Tenant Eviction Protections Ordinance No. 2025-14 amending Title 8, Chapter 21, entitled Rent Stabilization, of the Huntington Park Municipal Code.
WHEREAS, the City retained a consultant to prepare a comprehensive fee study to determine the appropriate registration fees necessary to recover the City' s costs associated with the Ordinance; and
WHEREAS, as recommended in the fee study based on best practices, the City Council selected a proposed annual registration fee of $167 per rental unit to be established by resolution; and
WHEREAS, on January 13, 2026, at a duly noticed public meeting, the City Council considered the proposed fees, and approved the adoption of said fees by this Resolution; and
WHEREAS, the fees established herein bear a reasonable relationship to the overall costs of administering and enforcing the Ordinance and RSO Program.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF HUNTINGTON PARK DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. The City Council of the City of Huntington Park hereby adopts and approves the a registration fee of $ 167 per unit per year is imposed on every property owner of residential real property for each rental unit that is subject to Ordinance No. 2025-14.
SECTION 2. The City Council further authorizes and directs the City Manager and staff to take all actions necessary and appropriate to implement and effectuate the intent of the City Council as set forth in this Resolution.
SECTION 3. Subject to all applicable laws, the City Council hereby authorizes the City Manager to execute any ancillary documents relating to the established fees for the registration of rental units intended to recover the City' s reasonable costs associated with the administration and enforcement of the City' s Rent Stabilization and Tenant Protections Ordinance.
SECTION 4. The City Clerk shall certify the adoption of this Resolution.
PASSED, APPROVED, AND ADOPTED this thirteen (13th) day of January 2026. __________________________
Arturo Flores
Mayor
ATTEST:
__________________________
Eduardo Sarmiento, City Clerk
Attachment C – Sample fees
BALDWIN PARK CULVER CITY INGLEWOOD
Rental RegistrationFee Total Fees Total Fees Total Fees "Covered" Rental Unit $28.00 per unit $167.00 per unit $206.00 per unit ($92 per unit Section 8)
Rental Unit Exemption
Late Fees Total Fees & Fines Total Fees & Fines Total Fees & Fines If paid on or before the Due Date Registration Fee (No late fee)
Registration Fee (No late fee)
If paid 30 days or less past Due Date
If paid 31 to 60 days past Due Date Registration Fee + 20% If paid after 60 days past the Due
Date
Registration Fee + 40%
If paid after 90 days past the Due
Date
Registration Fee + 60%
If paid after the Effective Date Registration Fee +150%
CUDAHY BELL GARDENS MAYWOOD
Rental RegistrationFee Total Fees Total Fees Total Fees "Covered" Rental Unit $126.00 per unit $156.00 per unit $90.00 per unit Rental Unit Exemption $91.00 per unit claiming RSO exemption $63.00 per unit claiming RSO exemption Late Fees Total Fees & Fines Total Fees & Fines Total Fees & Fines If paid on or before the Due Date Registration Fee (No late fee) Registration Fee (No late fee) If paid 30 days or less past Due Date Registration Fee + 10% of Balance Registration Fee + 10% If paid 31 to 60 days past Due Date Registration Fee + 25% of Balance Registration Fee + 10% Registration Fee + 25% If paid after 60 days past the Due Date Registration Fee + 50% of Balance Registration Fee + 25% Registration Fee + 50% If paid after 90 days past the Due Date Registration Fee + 50% If paid after the Effective Date Registration Fee + 50% Registration Fee (No late fee)
ORDINANCES AND RESOLUTIONS
ITEM 1
CITY OF HUNTINGTON PARK
Office of the City Manager
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION OF ORDINANCE 2026-01 AMENDING TITLE 2, CHAPTER 9,
TITLED MUNICIPAL ELECTIONS, OF THE HUNTINGTON PARK MUNICIPAL CODE IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Adopt Ordinance 2026-01 amending Title 2, Chapter 9 of the Huntington Park Municipal Code.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
Senate Bill 415 requires local agencies to consolidate municipal elections with statewide elections if voter turnout in local elections is at least 25 percent below the average turnout in the last four statewide general elections (2008, 2010, 2012, and 2014).
On September 14, 2017, the City of Huntington Park amended its municipal code governing election dates for city council members from March of odd years to March of even years. At the time this was in compliance with state law as the State had moved primary election dates to March through SB 568.
However, in 2020, the State moved primary election dates for gubernatorial elections back to June. While this change affected the broader statewide election framework, the City’s municipal code election provisions were not updated to reflect the revised state election schedule.
This ordinance updates the municipal code to align with current state law and the intent of SB 415 by consolidating City Council elections with the November statewide general election. Aligning local elections with statewide general elections is intended to maximize voter participation, reduce administrative complexity, and ensure ongoing compliance with state election requirements.
LEGAL REQUIREMENT
No legal consideration needed.
FISCAL IMPACT/FINANCING
No fiscal impact.
CONCLUSION
Upon Council approval, staff will proceed with the recommended actions.
Respectfully submitted,
RICARDO REYES
City Manager
ATTACHMENT(S)
Ordinance No. 2026-01
ORDINANCE NO. 2026-02
An ordinance of the City Council of the City of Huntington Park amending Title 2, Chapter 9, entitled Municipal Elections, of the Huntington Park Municipal Code.
THE PEOPLE OF THE CITY OF HUNTINGTON PARK
DO ORDAIN AS FOLLOWS:
SECTION 1. Chapter 9 of Title 2 of the Huntington Park Municipal Code is hereby amended and shall read as follows:
CHAPTER 9 MUNICIPAL ELECTIONS
§ 2-9.01. Elections.
Beginning in 2026, the dates of the general municipal elections shall be the dates of the statewide general elections in November of each even-numbered year.
SECTION 2. If any action, subsection, line, sentence, clause, phrase, or word of this Ordinance is for any reason held to be invalid or unconstitutional, either facially or as applied, by a decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance, and each and every individual section, subsection, line, sentence, clause, phrase, or word without regard to any such decision.
SECTION 3. In accordance with Government Code § 36937, this ordinance shall become effective immediately after approval by the City Council.
SECTION 4. The City Clerk shall certify the passage of this Ordinance and shall cause the same to be published or posted as prescribed by law.
APPROVED AND ADOPTED THIS ____ DAY OF JANUARY 2026.
_______________________________
Arturo Flores, Mayor
ATTEST:
______________________________
Eduardo Sarmiento, City Clerk
APPROVED AS TO FORM:
____________________________
Andrew Sarega, Acting City Attorney
STATE OF CALIFORNIA, COUNTY OF LOS ANGELES, CITY OF HUNTINGTON PARK
I, Eduardo Sarmiento, City Clerk of the City of Huntington Park, County of Los Angeles, State of California, hereby certify that the foregoing Ordinance No. 2026-01 was introduced at a Regular Meeting of the City Council of the City of Huntington Park on the 13th day of January 2026 and was adopted by the City Council of the City of Huntington Park, signed by the Mayor and attested by the City Clerk at the Regular City Council Meeting held on the 27th day of January 2026 and that said Ordinance was adopted by the following vote, to-wit:
AYES:
NOES:
ABSTAIN:
ABSENT:
The undersigned, City Clerk of the City of Huntington Park, does hereby attest and certify that the foregoing Ordinance is a true, full and correct copy of an ordinance duly adopted at a meeting of said City which was duly convened and held on the date stated thereon, and that said document has not been amended, modified, repealed or rescinded since its date of adoption and is in full force and effect as of the date hereof. _____________________________ Dated:
Eduardo Sarmiento, City Clerk
ITEM 2
CITY OF HUNTINGTON PARK
Office of the City Manager
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION OF ORDINANCE 2026-02 AMENDING TITLE 6, CHAPTER 1,
TITLED ANIMALS, INSECTS, AND FOWL, OF THE HUNTINGTON PARK MUNICIPAL CODE
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Adopt Ordinance 2026-02 amending Title 6, Chapter 1 of the Huntington Park Municipal Code.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
The County of Los Angeles provides animal control services through its Animal Care and Control department. The City of Huntington Park utilizes the County to provide animal control services to the City. Over the past several years the cost of providing this service has increased drastically. As a result, staff has looked into updating the City’s municipal code to better reflect the standards and cost of these services.
The County has developed a very robust ordinance as it relates to animals and given that they are also providing the service to the City, adoption by reference of the regulations under Title 10 of the Los Angeles County Code would bring the City in line with standards across the County. The adoption would also allow the City to remain current with any changes in the law without having to take action on those changes. Moreover, it retains City control should there be any disagreement with amendments to the County Code. The City Council would have ultimate authority over any amendments it seeks to implement to its own municipal code.
LEGAL REQUIREMENT
No legal consideration needed.
FISCAL IMPACT/FINANCING
No fiscal impact.
CONCLUSION
Upon Council approval, staff will proceed with the recommended actions.
Respectfully submitted,
RICARDO REYES
City Manager
ATTACHMENT(S)
Ordinance No. 2026-02
ORDINANCE NO. 2026-02
An ordinance of the City Council of the City of Huntington Park amending Title 6, Chapter 1, titled Animals, Insects and Fowl, of the Huntington Park Municipal Code.
THE PEOPLE OF THE CITY OF HUNTINGTON PARK
DO ORDAIN AS FOLLOWS:
SECTION 1. Chapter 1 of Title 6 of the Huntington Park Municipal Code is hereby amended and shall read as follows:
CHAPTER 1 ANIMALS, INSECTS, AND FOWL
Article 1 – Animals and Fowl
This Article shall be removed in its entirety and replaced by the following:
§ 6-1.101 – County Animal Control Regulations Adopted
Title 10 of the Los Angeles County Code entitled "Animals," as may be amended from time to time, is hereby adopted by reference. This ordinance shall become the animal control ordinance, governing the licensing, impounding and regulation of animals and animal-related businesses. At least one copy of said Title 10 shall be kept on file in the office of the City Clerk and shall be maintained by said City Clerk for the use and examination by the public. In the event of any conflict or ambiguity between any provisions contained in Title 10 and any amendment thereto, or additions thereto, contained in this chapter, the amendment or addition thereto, contained in this chapter shall control.
§ 6-1.102 – Dog License Surcharge
The City Council may set by resolution a surcharge for every dog license to cover the City’s cost for providing animal care services.
Article 2 – Regulation of Dogs
This Article shall be removed in its entirety.
Article 3 – Rats and Vermin
This Article shall be renumbered from Article 3 to Article 2.
Article 4 – Mosquitos
This Article shall be renumbered from Article 4 to Article 3.
Article 5 – Vector Control and Management
This Article shall be renumbered from Article 5 to Article 4.
SECTION 2. If any action, subsection, line, sentence, clause, phrase, or word of this Ordinance is for any reason held to be invalid or unconstitutional, either facially or as applied, by a decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance, and each and every individual section, subsection, line, sentence, clause, phrase, or word without regard to any such decision.
SECTION 3. This ordinance shall take effect thirty (30) days after its adoption.
SECTION 4. The City Clerk shall certify the passage of this Ordinance and shall cause the same to be published or posted as prescribed by law.
APPROVED AND ADOPTED THIS ____ DAY OF JANUARY 2026.
_______________________________
Arturo Flores, Mayor
ATTEST:
______________________________
Eduardo Sarmiento, City Clerk
APPROVED AS TO FORM:
____________________________
Andrew Sarega, Acting City Attorney
STATE OF CALIFORNIA, COUNTY OF LOS ANGELES, CITY OF HUNTINGTON PARK
I, Eduardo Sarmiento, City Clerk of the City of Huntington Park, County of Los Angeles, State of California, hereby certify that the foregoing Ordinance No. 2026-03 was introduced at a Regular Meeting of the City Council of the City of Huntington Park on the 13th day of January 2026 and was adopted by the City Council of the City of Huntington Park, signed by the Mayor and attested by the City Clerk at the Regular City Council Meeting held on the 27th day of January 2026 and that said Ordinance was adopted by the following vote, to-wit:
AYES:
NOES:
ABSTAIN:
ABSENT:
The undersigned, City Clerk of the City of Huntington Park, does hereby attest and certify that the foregoing Ordinance is a true, full and correct copy of an ordinance duly adopted at a meeting of said City which was duly convened and held on the date stated thereon, and that said document has not been amended, modified, repealed or rescinded since its date of adoption and is in full force and effect as of the date hereof. _____________________________ Dated:
Eduardo Sarmiento, City Clerk
ITEM 3
CITY OF HUNTINGTON PARK
Office of the City Manager
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION OF ORDINANCE 2026-03 AMENDING TITLE 3, CHAPTER 1, ARTICLE 18 TITLED PEDDLERS AND SIDEWALK VENDORS, OF THE
HUNTINGTON PARK MUNICIPAL CODE
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Adopt Ordinance 2026-03 amending Title 3, Chapter 1, Article 18 of the Huntington Park Municipal Code.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
SB 635 which went into effect January 1, 2026, added Section 114381.3 to the Health and Safety Code. This added section placed additional constraints on the ability of municipal agencies as related to sidewalk vendors. Among the new restrictions are the prohibition of the collection of criminal history of applicants for permits for peddling or sidewalk vending. It also prohibits municipal agencies from requiring applicants to submit to a LiveScan or any sort of fingerprinting. Lastly, it also exempts the disclosure of personally identifiable information of applicants from the California Public Records Act.
As a result of SB 635, the HPMC has been amended to reflect the changes required under the law.
LEGAL REQUIREMENT
No legal consideration needed.
FISCAL IMPACT/FINANCING
No fiscal impact.
CONCLUSION
Upon Council approval, staff will proceed with the recommended actions.
Respectfully submitted,
RICARDO REYES
City Manager
ATTACHMENT(S)
Ordinance No. 2026-03
ORDINANCE NO. 2026-03
An ordinance of the City Council of the City of Huntington Park amending Title 3, Chapter 1, Article 18 titled Peddlers and Sidewalk Vendors, of the Huntington Park Municipal Code.
THE PEOPLE OF THE CITY OF HUNTINGTON PARK
DO ORDAIN AS FOLLOWS:
SECTION 1. Article 18 of Chapter 1 of Title 3 of the Huntington Park Municipal Code is hereby amended and shall read as follows:
ARTICLE 18 PEDDLERS AND SIDEWALK VENDORS
§ 3-1.1803. Permits: Applications: Forms: Accompanying data and identification.
Applicants for a permit to engage in the business of a peddler and/or sidewalk vendor shall file with the Director of Finance a sworn application in duplicate on a form to be furnished by the Director of Finance which shall contain or be accompanied by the following:
(a) A full identification of the applicant and all persons to be directly or indirectly interested in the permit, if granted;
(b) The residence and business addresses and telephone numbers of the applicant;
(c) The exact nature of the proposed business;
(d) If an employee or agent, a full identification of the employer or principal; (e) The location or places of transacting business and place of residence for the past two years;
(f) A photograph of the applicant who will make the actual contacts incidental to the activity of sidewalk vending, peddling or soliciting, which photograph shall have been taken within 60 days immediately prior to the date of the filing of the application, shall be two inches by two inches in size, and shall show the head and shoulders of the applicant in a clear and distinguishing manner; (g) In the event the proposed activity involves the sale of any food products or substances for human consumption which can be contaminated by handling, a statement by a reputable physician in the County, dated not more than 10 days prior to the submission of the application, certifying the applicant to be free of contagious infections and communicable diseases;
(h) A statement as to whether any City or licensing authority has ever refused to issue or to renew or has revoked a license for the conduct of the business for which the permit and license are sought, together with an accurate statement of the reasons therefor;
(i) A receipt from the Director of Finance showing a payment in the amount of $10 for the application form to cover the costs of the investigation of the facts to be stated in such application form, except sidewalk vendor applicants shall require a receipt from the Director showing a permit payment in accordance with Section 3-1.1804 herein;
(j) Such other information as the Director of Finance may deem reasonably necessary for the protection of the public safety, morals, and general welfare of the community;
(k) The name and address of all businesses for which the applicant intends to act as a peddler, together with written consent from all such businesses that the applicant is authorized to act as a peddler for such businesses. Applicants for a sidewalk vendor permit shall not be required to first obtain the consent or approval of any nongovernmental entity or individual before he or she can sell food or merchandise;
(l) In addition to the requirements of this section, applicants for a sidewalk vendor permit shall provide the Director of Finance with the following:
(1) A valid California Department of Tax and Fee Administration seller's permit to the extent required by law.
(2) Additional State licensing from State and local agencies to the extent required by law.
§ 3-1.1805. Permits: Applications: Investigation.
(a)
The Director of Community Development shall cause the inspection of pushcarts, stands, displays, pedal-driven carts, wagons, showcases, racks or other nonmotorized conveyances operated by sidewalk vendors. The Director of Community Development shall make a determination in compliance with Chapter 11 of Title 4 of this Code.
SECTION 2. If any action, subsection, line, sentence, clause, phrase, or word of this Ordinance is for any reason held to be invalid or unconstitutional, either facially or as applied, by a decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance, and each and every individual section, subsection, line, sentence, clause, phrase, or word without regard to any such decision.
SECTION 3. This ordinance shall take effect thirty (30) days after its adoption.
SECTION 4. The City Clerk shall certify the passage of this Ordinance and shall cause the same to be published or posted as prescribed by law.
APPROVED AND ADOPTED THIS ____ DAY OF JANUARY 2026.
_______________________________
Arturo Flores, Mayor
ATTEST:
______________________________
Eduardo Sarmiento, City Clerk
APPROVED AS TO FORM:
____________________________
Andrew Sarega, Acting City Attorney
STATE OF CALIFORNIA, COUNTY OF LOS ANGELES, CITY OF HUNTINGTON PARK
I, Eduardo Sarmiento, City Clerk of the City of Huntington Park, County of Los Angeles, State of California, hereby certify that the foregoing Ordinance No. 2026-02 was introduced at a Regular Meeting of the City Council of the City of Huntington Park on the 13th day of January 2026 and was adopted by the City Council of the City of Huntington Park, signed by the Mayor and attested by the City Clerk at the Regular City Council Meeting held on the 27th day of January 2026 and that said Ordinance was adopted by the following vote, to-wit:
AYES:
NOES:
ABSTAIN:
ABSENT:
The undersigned, City Clerk of the City of Huntington Park, does hereby attest and certify that the foregoing Ordinance is a true, full and correct copy of an ordinance duly adopted at a meeting of said City which was duly convened and held on the date stated thereon, and that said document has not been amended, modified, repealed or rescinded since its date of adoption and is in full force and effect as of the date hereof. _____________________________ Dated:
Eduardo Sarmiento, City Clerk
REPORTS AND INFORMATION
ITEM 1
CITY OF HUNTINGTON PARK
Police Department
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
TRANSPARENT REVIEW OF UNJUST TRANSFERS AND HOLDS (TRUTH) ACT
COMMUNITY FORUM
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Pursuant to Government Code section 7283.1, present this item as a Community Form to inform members of the public of access to individuals granted to Immigration and Customs Enforcement agency by the Huntington Park Police Department during calendar year 2024; and
2. Receive and file this report.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
California’s Transparent Review of Unjust Transfers and Holds (TRUTH) Act (Government Code sections 7283 and 7283.1), requires that a Community Forum be held each calendar year to inform members of the public of information pertaining to access to individuals granted to Immigration and Customs Enforcement (ICE) agency by the Huntington Park Police Department during the preceding year (2024).
Government Code Section 7282, subdivision (d), defines “ICE access” as follows:
“ICE access” means, for the purposes of civil immigration enforcement, including when an individual is stopped with or without their consent, arrested, detained, or otherwise under the control of the local law enforcement agency, all of the following:
1) Responding to an ICE hold, notification, or transfer request. 2) Providing notification to ICE in advance of the public that an individual is being or will be released at a certain date and time through data sharing or otherwise. 3) Providing ICE non-publicly available information regarding release dates, home addresses, or work addresses, whether through computer databases, jail logs, or otherwise.
TRANSPARENT REVIEW OF UNJUST TRANSFERS AND HOLDS (TRUTH) ACT
COMMUNITY FORUM
January 13, 2026
4) Allowing ICE to interview an individual.
5) Providing ICE information regarding dates and times of probation or parole check-ins.
The Huntington Park Police Department (HPPD) maintains jail policy and operating procedures which align with the mandates of the TRUTH Act and all other legal requirements. HPPD’s jail policy Section 414 prohibits transfer of an individual to ICE custody unless the transfer is authorized by a judicial warrant or otherwise in accordance with established law. HPPD does not enforce immigration law and an individual is never arrested or held in custody by HPPD solely on a violation of immigration law. Individuals transferred to ICE custody by HPPD are initially arrested on a local or state charge and only transferred to ICE custody after a judicial warrant is presented by ICE or the transfer complies with other legal qualifying criteria.
REPORTING DATA
In accordance with legal criteria, in calendar year 2024 HPPD transferred zero individuals to the custody of ICE.
FISCAL IMPACT/FINANCING
N/A
CONCLUSION
Receive and file.
Respectfully submitted,
RICARDO REYES
City Manager
Chief of Police
ATTACHMENT(S)
None
Huntington Park Police Department
Community Forum
TRUTH ACT
2024 REPORT
Cosme Lozano, Chief of Police
| 2
Background
California’s Transparent Review of Unjust Transfers
and Holds (TRUTH) Act (Government Code sections
7283 and 7283.1) requires that a Community Forum
be held each year, to provide the public with
information about what access to individuals were
provided to Immigration and Customs Enforcement
(ICE) by the Huntington Park Police Department
during the preceding year.
| 3
Huntington Park Police Department
Policy Section 414
1. “It is the policy of the Huntington Park Police
Department that all members make personal and
professional commitments to equal enforcement of the
law and equal service to the public…”
2. Officers shall not inquire into an individual’s
immigration status for immigration enforcement
purposes (Government Code § 7284.6).
3. “No individual should be held based solely on a federal immigration detainer…” (Government Code § 7284.6).
| 4
Jail Protocols
The Huntington Park Police Department will not
transfer an individual to immigration authorities
unless authorized by a judicial warrant or judicial
probable cause determination, or based upon a
qualifying conviction as per State law.
| 5
DETAINER REQUESTS
• Total Requests Received: 62
• Total Transfers Made: 0
• Total Transported to Court: 1
| 6
INTERVIEW REQUESTS
REQUESTS FOR ICE INTERVIEWS (Cal Gov Code
Section 7283.1(a)
• Total Requests Received: 0
• Total Requests Granted: 0
| 7
NOTIFICATION REQUESTS
• Total Requests Received: 77
• Total Requests Granted: 0
ITEM 2
CITY OF HUNTINGTON PARK
Police Department
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION AND APPROVAL TO REJECT THE SOLE PROPOSAL FOR
POLICE TOWING SERVICES AND AUTHORIZE THE READVERTISEMENT OF THE
REQUEST FOR PROPOSAL (RFP)
IT IS RECOMMENDED THE CITY COUNCIL:
1. Reject the sole proposal received in response to the RFP for Police Towing Services; and
2. Authorize staff to readvertise the RFP through the PlanetBids platform to attract additional qualified vendors and promote competitive bidding.
BACKGROUND
On November 3, 2025, the City issued a Request For Proposal (RFP) for Police Towing Services to obtain qualified towing providers to support police department operations, including vehicle towing, storage, evidence holds, and related services.
The RFP was publicly advertised in accordance with City procurement requirements and made available to interested vendors. At the conclusion of the solicitation period, one responsive proposal was received by the deadline. An additional proposal was submitted after the deadline and was therefore deemed non-responsive and disqualified from consideration.
DISCUSSION
Staff conducted a review of the sole proposal submitted in response to the RFP. While the proposer met the minimum requirements, the receipt of only one proposal limits the City’s ability to evaluate competitiveness, pricing reasonableness, service capacity, and overall value to the City and police department.
CONSIDERATION AND APPROVAL TO REJECT THE SOLE PROPOSAL FOR
POLICE TOWING SERVICES AND AUTHORIZE THE READVERTISEMENT OF THE
REQUEST FOR PROPOSALS (RFP)
January 13, 2026
Best (procurement) practices encourage competition to ensure transparency, cost effectiveness, and best quality service delivery. When only a single proposal is received, the City may determine that rejecting the proposal and readvertising is in the best interest of the City to allow for broader participation and a more competitive evaluation process.
City procurement policies expressly allow for the rejection of any and all proposals when it is determined that doing so serves the City’s operational and fiscal interests.
Readvertising the RFP through the PlanetBids platform will expand outreach, increase visibility among qualified towing providers, and improve the likelihood of receiving multiple proposals for meaningful comparison.
FISCAL IMPACT/FINANCING
There is no immediate fiscal impact associated with rejecting the sole proposal and readvertising the RFP. Fiscal impacts related to police towing services will be evaluated upon completion of the revised procurement process.
CONCLUSION
Upon approval by the City Council, staff will proceed with actions as directed.
Respectfully submitted,
RICARDO REYES
City Manager
Chief of Police
ATTACHMENT(S)
A. Mr. C’s Towing RFP
ITEM 3
CITY OF HUNTINGTON PARK
Police Department
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION AND APPROVAL TO ACCEPT REIMBURSABLE GRANT FUNDING IN THE AMOUNT OF $140,000 FROM THE STATE HOMELAND SECURITY PROGRAM (SHSP) GRANT YEAR 2023, AND TO APPROVE THE SUBRECIPIENT
AGREEMENT BETWEEN THE COUNTY OF LOS ANGELES AND THE CITY OF
HUNTINGTON PARK, INCLUDING AUTHORIZATION TO UTILIZE THESE FUNDS
FOR THE PURCHASE OF A SPECIALIZED EMERGENCY MANAGEMENT VEHICLE
AND PORTABLE ANTI-VEHICLE BARRIERS
IT IS RECOMMENDED THE CITY COUNCIL:
1. Accept the reimbursable grant funding in the amount of $140,000.00; and
2. Approve a budget appropriation in the amount of $140,000.00 for the purchase of a specialized emergency management vehicle and portable anti-vehicle barriers for the police department; and
3. Authorize the City Manager to be designated as the Grantee Official for the purpose of executing grant objectives, grant agreement, and documentation; and
4. Authorize the Chief of Police to purchase the equipment.
BACKGROUND
Each year, the U.S. Department of Homeland Security, through its Office of Grants and Training, provides funding under the State Homeland Security Program to the California Governor’s Office of Emergency Services. The California Governor’s Office of Emergency Services administers these funds and allocates them to the County of Los Angeles as a subrecipient, which then distributes awarded funds to eligible local jurisdictions throughout the County.
CONSIDERATION AND APPROVAL TO ACCEPT REIMBURSABLE GRANT FUNDING IN THE AMOUNT OF $140,000 FROM THE STATE HOMELAND SECURITY PROGRAM (SHSP) GRANT YEAR 2023, AND TO APPROVE THE SUBRECIPIENT
AGREEMENT BETWEEN THE COUNTY OF LOS ANGELES AND THE CITY OF
HUNTINGTON PARK, INCLUDING AUTHORIZATION TO UTILIZE THESE FUNDS
FOR THE PURCHASE OF A SPECIALIZED EMERGENCY MANAGEMENT VEHICLE
AND PORTABLE ANTI-VEHICLE BARRIERS
January 13, 2026
The Police Department applied for funding under this program and was awarded a total of $140,000.00. Of this amount, $100,000.00 is allocated for the purchase of an unmarked, fully equipped specialized surveillance and emergency management operations vehicle, including required police emergency equipment, and $40,000.00 is designated for the purchase of portable anti vehicle barriers.
These grant funds are intended to address specialized equipment, training, and planning needs that enhance the City’s ability, through the Police Department, to prevent, protect against, respond to, and recover from threats or acts of terrorism and other hostile criminal activity. The funds are required to supplement existing resources, and the use of these funds to supplant existing funding is prohibited.
The performance period for this grant award expires on February 28, 2026.
RECOMMENDATION:
Staff recommends that the City Council approve the purchase of a new Tesla Model Y and Meridian anti-vehicle barriers using State Homeland Security Program grant funds.
The Tesla Model Y all-wheel drive SUV has been the bestselling vehicle worldwide for three consecutive years, reflecting proven reliability, strong performance, and broad market adoption. Its all-wheel drive capability, rapid acceleration, and advanced safety systems make it well suited for use as an unmarked, fully equipped specialized surveillance vehicle.
Additionally, the vehicle’s electric platform offers reduced fuel and maintenance costs, fewer mechanical components, and enhanced overall reliability when compared to traditional internal combustion vehicles. Tesla also maintains the largest and most established electric vehicle charging infrastructure, ensuring operational flexibility, reduced downtime, and long-term sustainability. Furthermore, the use of a Tesla vehicle supports California’s clean energy and emissions reduction goals while advancing the City’s commitment to environmental stewardship, fleet modernization, and long-term operational efficiency.
Staff also recommends the purchase of Meridian anti-vehicle barriers to enhance the City’s ability to protect soft targets and crowded places. These portable barriers are designed for rapid deployment and provide an effective means of preventing vehicle ramming attacks and unauthorized vehicle access during special events, emergencies, and critical incidents. The barriers support the Police Department’s ongoing efforts to
CONSIDERATION AND APPROVAL TO ACCEPT REIMBURSABLE GRANT FUNDING IN THE AMOUNT OF $140,000 FROM THE STATE HOMELAND SECURITY PROGRAM (SHSP) GRANT YEAR 2023, AND TO APPROVE THE SUBRECIPIENT
AGREEMENT BETWEEN THE COUNTY OF LOS ANGELES AND THE CITY OF
HUNTINGTON PARK, INCLUDING AUTHORIZATION TO UTILIZE THESE FUNDS
FOR THE PURCHASE OF A SPECIALIZED EMERGENCY MANAGEMENT VEHICLE
AND PORTABLE ANTI-VEHICLE BARRIERS
January 13, 2026
strengthen public safety, improve facility security, and enhance preparedness for potential threats.
Approval of these purchases is consistent with the objectives of the State Homeland Security Program and directly supports the grant’s investment justification by improving equipment associated with facility security, enhancing protection of soft targets and crowded places, and strengthening the City’s overall prevention and protection capabilities.
PROCUREMENT PROCESS
Tesla and Meridian Rapid Defense Group are both considered sole source vendors for the equipment being proposed. Tesla vehicles and proprietary systems are manufactured and sold directly by Tesla, and Meridian Rapid Defense Group is the exclusive manufacturer of the specific anti vehicle barrier systems recommended by staff.
Huntington Park Municipal Code 2-5.14 / Sole Source Vendors provides the following purchasing guidance; “Formal bidding requirements shall be waived in areas where only a single vendor can reasonably provide the service, product or project being purchased.
The Purchasing Agent will establish requirements and procedures for sole source purchases.”
Additional costs outlined below are associated with the installation of associated technology and emergency response equipment for the surveillance vehicle.
FISCAL IMPACT/FINANCING
This project is funded through SHSP grant funds, with a total cost of $140,000. This amount covers the purchase of the vehicle, emergency equipment, delivery and setup, as well as the cost to purchase the anti-vehicle
The County of Los Angeles reimburses expenditures as they are incurred by the City, provided that the appropriate documentation is submitted and approved in accordance with the Agreement’s guidelines.
SPECIALIZED EMERGENCY
MANAGEMENT VEHICLE
Base cost
Vehicle – Tesla Model Y $74,000 (Estimated)
CONSIDERATION AND APPROVAL TO ACCEPT REIMBURSABLE GRANT FUNDING IN THE AMOUNT OF $140,000 FROM THE STATE HOMELAND SECURITY PROGRAM (SHSP) GRANT YEAR 2023, AND TO APPROVE THE SUBRECIPIENT
AGREEMENT BETWEEN THE COUNTY OF LOS ANGELES AND THE CITY OF
HUNTINGTON PARK, INCLUDING AUTHORIZATION TO UTILIZE THESE FUNDS
FOR THE PURCHASE OF A SPECIALIZED EMERGENCY MANAGEMENT VEHICLE
AND PORTABLE ANTI-VEHICLE BARRIERS
January 13, 2026
Emergency Equipment $26,000 (Estimated)
Total: $100,000
PORTABLE ANTI-VEHICLE
BARRIERS
Base cost
Meridian Anti-Vehicle Barriers $40,000 (Estimated)
Total: $40,000
LEGAL AND PROGRAM REQUIREMENTS
Reference the Agreement included in this report for legal and program requirements associated with accepting these grant funds.
CONCLUSION
Upon approval by the City Council, staff will proceed with recommended actions.
Respectfully submitted,
RICARDO REYES
City Manager
Chief of Police
ATTACHMENT(S)
A. SHSP Subrecipient Agreement – Grant Year 2023
B. Performance Bond Waiver Approval
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Docusign Envelope ID: 9BE3BE92-FFBF-45A6-88D9-47B8084F05FD Docusign Envelope ID: 9BE3BE92-FFBF-45A6-88D9-47B8084F05FD 12/3/2024
Docusign Envelope ID: 9BE3BE92-FFBF-45A6-88D9-47B8084F05FD Docusign Envelope ID: 9BE3BE92-FFBF-45A6-88D9-47B8084F05FD Arnold M. Alvarez-Glasman 12/3/2024
City ManagerRicardo Reyes 12/3/2024
Eduardo Sarmiento 12/4/2024
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GAVIN NEWSOM
GOVERNOR
NANCY WARD
DIRECTOR
3650 SCHRIEVER AVENUE, MATHER, CA 95655
www.CalOES.ca.gov
December 12, 2025
Craig Hirakawa
County of Los Angeles
Chief Executive Office
500 W. Temple Street, Room 713
Los Angeles, CA 90012
SUBJECT: APPROVAL OF PERFORMANCE BOND WAIVER REQUEST
FY2023 Homeland Security Grant Program (HSGP)
Grant #2023-0042; Cal OES ID #037-00000
Dear Mr. Hirakawa:
The California Governor’s Office of Emergency Services (Cal OES) has received, reviewed, and approved Los Angeles County’s performance bond waiver request on behalf of the City of Huntington Park Police Department, dated December 9, 2025, for the purchase of the Tesla SUV response vehicle (Project 064).
Thank you for your work in protecting California. We look forward to your continued collaboration towards our homeland security strategy and appreciate your cooperation and support.
If you have any questions, please don’t hesitate to contact your Program Representative, Antoinette Johnson, at [email protected] or (916) 845-8260.
Sincerely,
VIDAL LOPEZ
Chief, Homeland Security Grants Unit
ITEM 4
CITY OF HUNTINGTON PARK
Communications and Community Relations Department
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION AND APPROVAL OF A PROFESSIONAL SERVICES
AGREEMENT WITH THE MERINO GROUP TO PROVIDE CRISIS COMMUNICATION,
AND EMERGENCY RESPONSE SERVICES
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Approve the award of a Professional Services Agreement to the Merino Group to provide crisis communication, and emergency response services; and
2. Authorize the City Manager to negotiate final terms and execute Professional Services Agreement.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
The City of Huntington Park is enhancing its communications and public information framework to deliver timely, accurate, and consistent information to residents, businesses, media, and partner agencies during emergencies and other high-impact events. Effective crisis communications protect public safety, limit misinformation, maintain public trust, and ensure continuity of operations.
On November 3, 2025, the City issued an RFQ on PlanetBids for Public Information Officer (PIO) and Crisis Management Services, which closed on November 17, 2025, at 2:00 p.m. After reviewing proposals and conducting interviews, staff determined that the City’s needs are best met by separate agreements for (1) day-to-day PIO/public affairs services and (2) crisis communications and emergency response communications, due to the specialized nature and risk profile of crisis work.
This report covers only crisis communications and emergency public information support services.
CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO THE MERINO GROUP TO PROVIDE CRISIS COMMUNICATION,
AND EMERGENCY RESPONSE SERVICES
January 13, 2026
STAFF RECOMMENDATION
The City received four (4) Statements of Qualifications in response to the RFQ:
1. Actum, LLC
2. Blue Icon Communications
3. The Merino Group
4. CollComm Public Relations
Staff reviewed proposals for responsiveness and qualifications. Interviews with the three qualified firms took place on Monday, December 22, 2025. Evaluations focused on municipal crisis communications experience, response capacity and availability, approach and methodology, coordination with executive leadership, bilingual communications capability, and overall value.
Based on proposals and interviews, staff recommends awarding The Merino Group the Professional Services Agreement for crisis communications and emergency public information support services.
The Merino Group is the best fit for the City’s crisis communications needs for the following reasons:
• Experience supporting public agencies during high-visibility, time-sensitive situations requiring rapid response, message discipline, and coordinated outreach; • The ability to provide bilingual (English/Spanish) crisis messaging and media coordination;
• In-house capacity to support emergency-related public information materials, including digital communications and video content as needed; and • Familiarity with Huntington Park’s community and operational environment.
The Merino Group currently provides crisis communications support to the City. Staff recommends continuing with The Merino Group to maintain coverage and avoid disruption to the City’s crisis response communications framework.
The proposed agreement will have The Merino Group provide crisis communications and emergency public information support, including:
• Crisis communications planning;
• Rapid response support during emergencies and major disruptive events; • Media coordination and development of official statements/talking points; • Misinformation monitoring and rumor control support;
• Bilingual public messaging (English/Spanish); and
• Coordination with the City Manager’s Office, Police Department, and Communications and Community Relations Department during active incidents.
CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO THE MERINO GROUP TO PROVIDE CRISIS COMMUNICATION,
AND EMERGENCY RESPONSE SERVICES
January 13, 2026
FISCAL IMPACT/FINANCING
This action does not create additional fiscal impact. The FY 2025–26 adopted budget already funds crisis communications and emergency public information support, and the final agreement will remain within available appropriations.
CONCLUSION
Approving the recommended action will formalize the City's crisis communications capacity during emergencies and high-impact events. Upon Council approval, staff will negotiate and execute an agreement with The Merino Group for crisis communications and emergency public information support services.
Respectfully submitted,
RICARDO REYES
City Manager
SERGIO INFANZON
Director of Communications and Community Relations
ATTACHMENT(S)
A. Request for Qualifications Proposals Submitted
1. Actum, LLC
2. Blue Icon Communications
3. The Merino Group
4. Collcomm Public Relations
B. Draft of Professional Services Agreement for the Merino Group November 2025
Request for Qualifications -
Huntington Park
PREPARED BY:
ACTUM, LLC
With more than 25 years of experience, Becky Warren is a seasoned communications strategist who has advised Fortune 100 companies and provided counsel to some of the most disruptive and closely watched organizations in the world.
She was the co-founder of Elevate Public Affairs, one of California’s leading public affairs firms, where she led the strategic communications practice – including media relations, crisis and litigation communications, and high-stakes public affairs campaigns.
Earlier in her career, Becky was a partner at a Los Angeles-based public affairs firm and served as managing director of the Sacramento office for a global public affairs consultancy. She also served as Deputy Communications Director in the Schwarzenegger Administration, where she managed the Governor’s public appearances and led statewide media strategy.
Becky has held senior communications and policy roles in both the California State Assembly and State Senate, and for the California Restaurant Association, representing one of the state’s largest industries.
She currently serves on the boards of Leadership California and the Los Angeles Conservation Corps and is the former Chair of the Santa Monica Chamber of Commerce. Becky earned her bachelor’s degree in Political Science from the University of California, Santa Barbara, and is an alumna of the prestigious Jesse Marvin Unruh Assembly Fellowship Program.
Becky Warren | Partner
PERSONNEL
Janet is a seasoned public affairs professional with a strong track record of shaping strategy, building coalitions, and driving impactful communications across the private and public sectors.
She is widely regarded as a trusted advisor on complex policy issues at the federal, state, and local levels.
Prior to Actum, Janet was a Vice President at Elevate, a leading California public affairs firm, where she oversaw major advocacy efforts, managed crisis communications, and led statewide campaigns for Fortune 500 companies, industry coalitions, and local governments. Her work consistently moved public opinion, influenced legislation, and strengthened community engagement.
Earlier in her career, Janet ran political and ballot measure campaigns at Grassroots Lab. Fluent in Spanish and deeply culturally fluent, she is highly effective at helping clients connect with diverse audiences and advance inclusive, community-centered strategies.
A proud Banana Slug, Janet earned her Bachelor of Arts in Politics from UC Santa Cruz.
Janet Fernandez | Senior Vice President
Claire Totten brings more than fifteen years of experience advising government agencies, major public institutions, and public and private companies on complex communications, crisis management, and public-affairs strategy. She specializes in shaping high-stakes narratives for local and statewide government, directing rapidresponse operations, and managing sensitive media environments that demand precision, discretion, and strategic clarity.
Claire has extensive experience serving as a de facto Public Information Officer for public agencies of every size—from major statewide departments and the nation’s largest county and city systems to smaller municipalities, school districts. She has led crisis communications for large-scale health and human services systems, coordinating closely with emergency management and multi-agency joint information structures during fast-moving public-safety events, operational disruptions, and the early and most volatile phases of COVID-19. Claire has also guided smaller cities and public institutions through sensitive incidents, reputational threats, and community-level crises.
She previously directed communications and strategic initiatives for New York City Mayor Bill de Blasio’s signature administration-wide initiative, overseeing government affairs, rapid response, and multi-agency coordination. Earlier in her career, Claire worked in fixed-income sales and trading at Morgan Stanley.
A graduate of Harvard University, Claire will serve as the City’s primary point of contact during the contracted period.
Claire Totten | Senior Managing Director
Sydney Kovach is a Director at Actum, where she specializes in earned media strategy, message development, and public affairs campaigns across California. With a focus on media engagement, strategic storytelling, and community visibility, she leads day-to-day communications for a diverse portfolio of clients, securing media coverage, producing press materials, and executing events of all sizes. She has advised executive leadership on messaging, built long-standing relationships with journalists, and played a key role in client relations.
Sydney began her career as an editor and reporter at UCLA’s Daily Bruin, covering campus politics and student activism, and later worked in consulting roles focused on public funding, grants, and strategic communications. She holds a B.A. in Global Studies with minors in Public Affairs and Geography from the University of California, Los Angeles.
Sydney Kovach | Director
Kimberly is a messaging strategist, with expertise in narrative development, public engagement, and mission-driven campaigns that center community voices. Kimberly bridges the gap between messaging development and community connection, to ensure narrative development that connects and resonates with the communities we serve. As a native Angeleno, born and raised in South Gate, Kimberly brings a unique lens, blending strategy with cultural fluency to help launch initiatives that resonate with diverse Angelenos, neighborhood by neighborhood.
Prior to this role, Kimberly worked at Mercury LLC Public Affairs, where she gained a diverse insight into communications, public relations, and coalition building. Kimberly is a graduate of Yale University, where she majored in Political Science with an emphasis on international relations.
Kimberly Abarca | Senior Associate
Actum LLC is a full-service communications and public affairs consultancy with offices in Los Angeles, Sacramento, New York and Washington, D.C. We specialize in connecting policy to people through communications that build trust, shape perception, and mobilize communities. Actum's mission—to move people, policy, and progress—is deeply aligned with Huntington Park's commitment to transparent governance, community engagement, and responsive public service.
Founded in 2021, Actum is driven by a diverse team of 120+ professionals who bring expertise across bilingual communications, government relations, crisis management, media relations, and community engagement. Our leadership includes former California Assembly Speaker Fabian Núñez, former U.S. Senators Laphonza Butler and Barbara Boxer, and—and, in combination with our acquisition of Elevate Public Affairs—a team with decades of direct experience serving cities and counties across California, including the City of Industry, El Monte, Compton, and Bell.
Actum brings deep experience across municipal communications, having led strategic initiatives that build sustainable communications infrastructure and drive measurable community engagement. Our team's work has spanned large-scale public information campaigns supporting Census outreach and COVID-19, from emergency response to vaccination drives, to daily municipal communications managing media relations and resident engagement. Through strategic storytelling, integrated media, and experience in crisis and high-stakes situations, we ensure communications are clear, consistent, and impactful.
Actum is uniquely equipped to support municipalities through the full spectrum of communication situations that can arise in local government. Whether responding to internal investigations, managing public sentiment during periods of heightened scrutiny, addressing misinformation, or guiding communications through controversial policy decisions, our team has the experience and protocols to help you weather every storm. We have supported clients through personnel matters requiring sensitive internal and external messaging, reputational challenges stemming from negative media coverage, community unrest following critical incidents, and rapidresponse scenarios demanding immediate stakeholder coordination. Our crisis management approach combines real-time media monitoring, strategic message development, spokesperson preparation, and proactive community engagement to protect institutional credibility while maintaining public trust.
Many members of our team come from and have long served the Latino community, giving us not only cultural fluency but also authentic relationships and credibility with the audiences Huntington Park serves every day. We have worked in virtually every county across California—urban and rural alike—partnering with government agencies, school districts, and community-based organizations to deliver messages that resonate and mobilize action.
EXPERIENCE
REFERENCES
Coral Itzcalli, Director, Communication
Los Angeles County Department of Health Services (DHS)
[email protected]
(213) 288-8076
Sam Pedroza, Assistant City Manager and Public Affairs Manager City of Industry
[email protected]
(626) 333-2211 ext. 120
This combination of statewide reach and deep community roots uniquely positions Actum to advance Huntington Park's mission and strengthen its visibility and impact.
We believe communications are most effective when they are human, inclusive, and rooted in culture. Our approach builds bridges between institutions and communities, ensuring that outreach reflects lived experience and produces realworld results.
Our approach is built around four core capabilities that directly align with the City of Huntington Park's needs:
Centralized communications leadership that unifies messaging across departments,
Crisis communications readiness with 24/7 support and real-time advisory, Bilingual community engagement tailored to local audiences and media, Proactive storytelling that elevates City achievements and public-facing priorities.
SUB-CONSULTANTS FOR VIDEOGRAPHY
Below are two videographers that we have worked with and highly recommend. We are providing two options given the cost variation common for videographers. For our work on behalf of your city, we recommend the first option.
Tim Sullens Video & Photography
Tim Sullens, Founder
About: Tim Sullens is based in CA and works with a wide range of clients across the corporate, healthcare, and political worlds to create photo and video content that tells real, impactful stories. Over the years, he’s partnered with hospitals, major brands, nonprofits, and political campaigns—capturing everything from executive headshots to on-the-ground advocacy work.
Actum has partnered with Tim for numerous projects, leveraging his expertise to support both small and large municipal and community events, as well as rapidresponse content needs. Below is the budget for social video and photography.
Budget:
Social video package (0:60 seconds) + photography: $1,800 Photography only: $200/hour (2-hour minimum); travel costs, including mileage will be added
Long Haul Films
Melissa Del Gratta / Tom Dowler, Founders
About: Award-winning production company working with mission-driven brands, inspired creators, and agencies to create video content for the web, social media, and events.
Long Haul Films was founded by Director Melissa Del Gratta and Cinematographer Tom Dowler to make uplifting and authentic videos, about diverse and interesting people, that inspire audiences to think differently about the world.
Actum has worked with Long Haul Films to produce long-form, documentary-style videos for a variety of client initiatives, including civic storytelling and communityfocused content. Below is the starting budget for one-day filming, as Long Haul Firms will require additional project-specific information to provide a more accurate budget based on the City’s specific needs and scope.
Budget:
One-day Shoot with deliverables of a 10-minute doc style edit plus a cutdown/short trailer: $18,000
All sub-consultant fees are pass-through charges billed directly at cost with no commission retained by Actum. The City will be voiced only for the actual rates charged by the selected sub-consultants.
Should the City wish to continue the conversation regarding our services, we welcome the opportunity to discuss and align on any out-of-pocket expenses, subscriptions, and additional service fees as part of our broader budget discussions to ensure full transparency and mutual agreement on all cost components.
ACCEPTANCE OF CONDITIONS
Actum accepts all conditions listed in the RFQ document.
CONFLICT OF INTEREST
Actum affirms that no elected/appointed official, officer, or employee of the City has been or will be compensated in connection with this proposal.
CONFIDENTIAL INFORMATION
Actum acknowledges and agrees that the City reserves the right to make copies of any proposal available to the public, including proposals that may contain information Actum considers proprietary, which Actum has clearly identified. Such disclosure shall occur unless the City’s legal counsel determines that specific information identified as proprietary may be withheld pursuant to the California Public Records Act (Government Code §6250 et seq.) or other applicable state or federal laws.
If the City intends to disclose records containing information specifically identified by Actum as proprietary or confidential, the City shall provide written notice of its intent to release such information. Actum acknowledges that it will have five (5) business days from the date of the City’s notice to submit a written objection to the disclosure.
DISCRIMINATION
Actum and all subcontractors will not discriminate nor allow discrimination against any person on the grounds of race, national origin, sex, handicap, sexual orientation, or veteran status in their employment practices, in any contractual arrangements, in all services and accommodations they offer the public or in their business operations.
GRATUITY PROHIBITION
Actum shall not offer any gratuities, favors or anything of monetary value to any official, employee or agent of the City for the purpose of influencing the consideration of this proposal.
SCOPE OF SERVICES
Sustainable Communications Framework
(Build a sustainable communications organizational framework. Centralize communications coordination and suggest relevant media protocols. Provide ongoing communications and media training for City staff and councilmembers. Prepare briefing materials, key messaging development, and real time advisory services to ensure preparedness for press interactions.)
Actum brings extensive experience establishing sustainable communications frameworks that coordinates messaging across all departments, implements tiered media protocols for crisis situations, and provides ongoing media training for appropriate staff. Actum brings proven experience building these frameworks for public agencies, including the Los Angeles County Department of Health Services, where we developed comprehensive communications infrastructure, centralized coordination systems, and real time advisory for crisis situations across 4 hospitals and 26 clinics serving multiple departments and vulnerable populations. Our comprehensive media training programs have prepared elected officials, key stakeholders, and staff at numerous agencies for high-stakes press interactions and crisis communications. Our briefing materials and strategic messaging have supported communications initiatives including the LA General Medical Center rebrand that reached 13 million impressions and the AltaMed COVID-19 vaccination campaign that resulted in 100,000+ vaccination appointments. We have provided real-time advisory services during crisis situations and key moments. Actum will build a communications framework for Huntington Park that endures—creating protocols, templates, training modules, and coordination systems that strengthen the City's capacity long after our engagement concludes.
Media Monitoring and Crisis Communications
(Provide comprehensive media monitoring and effective and strategic crisis communication services to ensure accurate public messaging and proactive engagement with the media.)
Actum provides comprehensive media monitoring and strategic crisis communications that help municipalities deliver accurate, timely, and effective public messaging. Our team tracks media coverage in real time using tools such as Critical Mention, Meltwater, and social listening platforms to identify emerging issues before they escalate. As the current Public Information Officer for the City of Industry—and previously for El Monte and Compton—Actum brings direct municipal experience managing communications during high-profile and sensitive moments. Our crisis communications capabilities include real-time crisis response with rapid statement drafting, issue containment, and coordination with city leadership and legal teams; daily media monitoring and sentiment tracking to identify risks and opportunities; proactive narrative development that positions the City's priorities in a clear, community-centered voice; and 24/7 media inquiry management ensuring accuracy, consistency, and timely responses during fast-moving situations. We understand how to translate complex governmental operations into accessible, resident-focused communications across traditional media, ethnic media, social platforms, websites, newsletters, and community events.
Stakeholder Management and Public Engagement
(Manage stakeholder databases, conduct targeted research, and collaborate closely with City’s crisis management team to ensure alignment in messaging. Develop public engagement initiatives to foster transparency and public trust.) Actum provides comprehensive stakeholder management and public engagement support that strengthens transparency and builds trust. Our team collaborates closely with city leadership to develop and maintain detailed stakeholder databases, identifying key community members, business leaders, and organizations to ensure the City reaches residents through trusted partners and local voices. During crises, we work closely with designated City leadership—typically the City Manager and City Attorney—to ensure real-time alignment in messaging during high-visibility or rapidly evolving situations. With decades of combined experience, Actum designs and executes public engagement initiatives including community meetings, surveys, and digital campaigns that promote transparency, foster two-way communication, and build stronger relationships between municipalities and their residents. For example, Actum led a multilingual public outreach campaign for the City of El Monte during its transition from at-large to by-district elections. Our team partnered with trusted community stakeholders—including the El Monte City School District, DEMBA, the El Monte Police Department, local businesses, and nonprofit organizations—to ensure residents were informed and engaged. We attended community and City-sponsored events, provided bilingual (English and Spanish) team members at every activation, and launched a creative “Donuts and Districting” engagement series to encourage residents to learn about the process and submit district maps. This campaign broadened participation, empowered residents to shape their district boundaries, and built long-term trust in the City’s commitment to transparent governance.
Brand Consistency and Cross-Department Coordination
(Ensure content development and all city’s communication align with the City’s vision and public policies. Work with other departments, to ensure City’s brand consistency and support City’s goals.)
Actum specializes in building and protecting unified public-sector brands for municipalities, ensuring that every department, service area, and public-facing touchpoint communicates a consistent, mission-aligned message. Our team has extensive experience developing brand standards, coordinating cross-department content, and creating governance structures that keep communications aligned with an agency’s vision, policies, and community priorities. We regularly work with large, complex public institutions as well as smaller cities, districts, and standalone departments to align messaging, coordinate internal communications, and equip staff to serve as knowledgeable brand ambassadors.
Actum ensures brand consistency by helping departments communicate from a unified framework while tailoring messages appropriately for different audiences— residents, businesses, community partners, elected officials, internal staff, and media.
Our approach strengthens alignment without adding unnecessary bureaucracy or process. We integrate into existing workflows, providing clear guidance, adaptable templates, and practical messaging tools that make communication easier, not harder. We support teams in understanding not just the City’s core narrative, but how to adjust tone, emphasis, and level of detail depending on who they are speaking to and in what context. This ensures every department can operate confidently and efficiently—producing communications that reinforce City priorities, meet people where they are, and maintain a consistent, trusted voice across all channels.
Bilingual Communications and Strategic Outreach
(Disseminate information in English and Spanish when appropriate. Review current public relations plans and evaluate their efficiencies. Expand the City’s reach to the public and media. Serve as spokesperson when necessary. Develop proactive methods of communicating. Support and plan for targeted communication projects.) Actum excels in developing and executing bilingual communications strategies that meet diverse community needs and reach audiences who often rely on non-English sources for critical information. Our team includes bilingual communications professionals, media strategists, and experienced spokespeople who work seamlessly across English and Spanish-language outlets. We routinely evaluate existing outreach plans, identify gaps and inefficiencies, and build proactive, culturally responsive strategies that expand an agency’s reach—particularly in communities where trust in government varies, where information access is uneven, or where communications must be tailored for residents who primarily engage through ethnic media, community groups, hyper-local platforms, or in-language digital channels.
Our experience spans city governments, county agencies, statewide departments, school districts, and large public institutions. As part of major public-sector initiatives—including countywide health systems and statewide public-information campaigns—we have developed bilingual messaging frameworks, supported targeted communication projects, and coordinated with both traditional and ethnic media to ensure accuracy, cultural sensitivity, and broad visibility. This includes serving as spokespersons, managing live rapid-response, and leading outreach that prioritizes clarity and community relevance.
Actum supports and plans targeted communication projects by building structured, time-bound rollout plans that align seamlessly with the City’s overall brand and messaging architecture. Every project begins with a clear definition of goals, audiences, sensitivities, and success measures, which allows us to customize the approach without drifting from the City’s broader narrative or values. We develop concise message frameworks, tailored talking points, and sequencing maps that ensure each communication—whether a program launch, policy announcement, public-safety update, infrastructure project, or community initiative—is coherent, consistent, and timed for maximum impact. We also identify opportunities to connect targeted projects to larger City priorities, ensuring that even discrete communications reinforce the broader strategic message, build trust, and create cohesion across all channels and audiences.
Two recent efforts illustrate our approach:
Local Public Institutions: For one of the nation’s largest health systems, we assessed existing communications approaches, conducted bilingual stakeholder engagement, and developed a refreshed communications strategy that improved clarity, efficiency, and reach—particularly among Spanish-dominant patient populations and surrounding neighborhoods.
Statewide Outreach Campaigns: During California’s statewide Census communications effort, we helped coordinate multilingual outreach across regional campaigns, partner networks, and ethnic media outlets such as Univision, Telemundo, and Estrella Media. Our work included evaluating existing efforts, improving message effectiveness, and supporting targeted projects designed to reach hard-to-engage communities.
Across all projects, Actum brings a bilingual communications capability grounded in cultural competency, data-driven evaluation, and close coordination with local partners—ensuring residents receive timely, accessible information in the language and format most effective for them.
News Conferences and Media Relations
(Arrange news conferences, media and other public appearances for public officials, prepare or edit the material to be presented. Bolster traditional channels of communication. Use new media technologies. Continue and grow social media presence.)
Actum brings extensive experience coordinating news conferences, media appearances, and earned media strategies for municipalities across California. We understand the competitive dynamics of the Los Angeles media market and maintain strong relationships with journalists throughout LA and Orange County, including deep engagement with Spanish-language media and ethnic outlets. Our team excels at planning and executing news conferences from concept to completion; drafting materials and securing proactive media coverage tied to City Council actions and major initiatives; managing all incoming media inquiries with timely, accurate responses; developing key presentations including State of the City addresses and other high-visibility remarks; and producing strategic social media content with platform-specific approaches to grow engagement and reach. For the City of Industry, we significantly increased engagement and following across all platforms, building Instagram to 5,683 followers—an exceptionally strong benchmark for a small, business-centric municipality. Sample news conferences we've executed include FOX LA's coverage of city leaders joining cardroom workers to protect local jobs; NBC4's groundbreaking for the Gateway Cities Fiber Optic Network; CBS LA's coverage of Compton community and state leaders celebrating the Artesia Bridge reopening; and the LA Times' coverage of hundreds gathering to honor slain El Monte officers.
FOX LA: City Leaders Join Cardroom Workers to Protect Local Jobs NBC4: Groundbreaking for Gateway Cities Fiber Optic Network CBSLA: Compton community and state leaders celebrate the reopening of the Artesia Bridge
KNX News: Compton's Artesia Bridge set to reopen after 2020 fire damage shut it down
LATimes: ‘The best of us’: Hundreds gather to honor slain El Monte officers Media Monitoring and Sentiment Tracking
(Conduct monitoring of social and traditional media to track public sentiment, identify emerging issues, address misinformation and potential reputational risks.
Build strong relationships with the media and provide background briefings, and exclusive access when appropriate to encourage fair and accurate reporting.) Actum monitors traditional and social media for a wide range of municipal clients using tools such as Critical Mention, Meltwater, and Cision to proactively track public sentiment, identify emerging issues, and address misinformation before it escalates.
We collaborate with reporters on complex and sensitive issues, consistently earning positive coverage for our clients' initiatives. Our team has briefed reporters on background about complex stories and facilitated fair, accurate reporting when appropriate—building trust with media that translates into better coverage for the cities we serve. We understand how to balance transparency with strategic communication, providing journalists with the context they need while protecting the City's interests and maintaining credibility with residents.
Proactive Communication Strategies
(Develop proactive methods of communicating. Support and plan for targeted communication projects. Develop strategic content to enhance public outreach and maintain digital platforms with timely updates and consistent messaging across all communication channels.)
Actum develops proactive, forward-looking communications strategies that help cities stay ahead of emerging issues, shape narratives, and keep residents informed before questions arise. Our team builds tailored messaging frameworks, maintains detailed content calendars, and produces high-quality creative assets to ensure every touchpoint reflects the City's priorities. We support cities in managing and enhancing digital infrastructure—ensuring websites, newsletters, and social platforms are updated regularly with timely, accurate information residents can easily access.
Our work includes designing graphics, producing video content, and crafting clear, accessible messaging for diverse audiences, including multilingual materials when needed. In addition to managing day-to-day communications, Actum develops and executes targeted campaigns around major initiatives such as infrastructure projects, public safety updates, economic development milestones, and community programs to build awareness and drive resident engagement. Our approach combines strategic planning with flexible execution, allowing us to respond quickly to opportunities while maintaining consistency in the City's voice and brand.
Media Kit and Communication Materials
(Update and maintain project media kit. Prepare or edit printed or electronic communication material for distribution to the public in coordination with the City’s Communications Department. Develop a community information program and other citywide educational efforts in conjunction with the City’s Communications Department and as defined by the City Manager.)
Actum will update and maintain comprehensive project media kits for Huntington Park, ensuring all materials—including fact sheets, FAQs, backgrounders, project timelines, and visual assets—remain accurate, accessible, and aligned with City messaging. We routinely prepare and edit communication materials for public distribution, coordinating closely with city teams to ensure accuracy, clarity, and consistency. In Compton, we managed all crisis-related public information materials during the Artesia Bridge reopening and produced citywide outreach pieces supporting the announcement. In El Monte, during the 2022 Police Department crises including line-of-duty deaths of two officers and the passing of the Police Chief, we crafted timely public statements, resident updates, and informational materials that received statewide and national attention. Actum has a strong track record developing community information programs and citywide educational campaigns.
Working alongside the City Manager and Communications Department, we will deliver clear, timely, and effective public education materials that help residents understand key initiatives, strengthen transparency, and support meaningful community engagement.
Videography and Multimedia Production
(Provide videography services to capture moving images using electronic media, involving both pre-production and post-production work to create engaging videos for various purposes such as social media communication, public service announcements, public policy engagement campaigns, policy explainers, instructional videos, and promotional videos.)
Actum regularly delivers full-service videography support, overseeing all stages of production—from concept development and pre-production planning to filming, editing, and final post-production. Our team has produced a wide range of formats, from short-form social content (0:30–0:90 seconds) to longer documentary-style videos (3-10+ minutes). We have extensive experience producing videos for municipal and statewide clients. For the City of Industry, Actum develops videos featured in the annual State of the City address and produces recap videos for major community events, business showcases, and citywide programs. Our team also creates policy-focused videos for a variety of clients, translating complex issues into compelling, accessible visuals that help educate the public and drive engagement.
Our work includes producing narrative-driven explainer videos for Nourish California as part of the Thriving Transitions campaign, highlighting the experiences of individuals impacted by the justice system. As part of our work on SB 1254, we developed a video emphasizing the importance of supporting incarcerated individuals as they reenter society, with dignity and access to essentials such as food assistance. This video, produced in partnership with our subcontractor, was recognized with a Silver Telly Award, underscoring our commitment to high-quality, impactful storytelling. We partner closely with trusted subcontractors throughout the process to ensure exceptional visuals, sound, and editing tailored to each project's purpose. Producing videos that translate complex policy issues, city initiatives, and community stories into powerful, engaging content is a core component of Actum’s communications expertise.
BUDGET
Our proposed budget of $12,750 per month for Communication/PIO Services includes the development, management, execution, and coordination of all items specified in this RFQ in full coordination with the City Council and City personnel.
We welcome the opportunity to discuss our pricing structure and scope of services to ensure alignment with the City’s budgetary priorities, and can adjust further.
Services Monthly Retainer
Consulting - Communications/PIO
Services
Comprehensive list of services listed in the RFQ
$12,750 per month
Tim Sullens Video & Photography
Options include Social video
package+photography OR photography only (2-
hour minimum). Travel costs, including mileage will
be added.
$200-$1,800 To be determined based on
selected package
Long Haul Films
One-day Shoot with deliverables of a 10-minutes
doc style edit plus a cutdown/short trailer
$18,000 per film shoot
Below is a breakdown of our proposed budget and sub-contract costs for videography:
City of Compton
After having worked on many projects in the City of Compton, in 2019 the City hired us to assist them with their communications. Our work for the City includes:
Daily monitoring and managing of all social media platforms Media management as media point-of-contact and PIO duties for the City Creation of all press releases, fact sheets, media statements, social media content and graphics, and all other media materials
Management of digital freeway billboards
Pitching all City media events to media for potential coverage Pitching and placing opinion editorials
Hosting press conferences
Working with third parties to highlight newly offered services and resources to residents
During our time with the city, we have
helped them handle several major crisis
communications efforts, including assisting
with all COVID-19 communications and
communications related to the protests and
activism that took place during the summer
of 2020.
Since we came onboard, we have helped communicate messages about community programming and city services. COVID-19 reinforced the importance of public services announcements that needed to be relayed to residents in a timely manner.
One of the challenges was communicating with harder to reach audiences, such as household with no access to internet. We deployed a multipronged approach which included working through hyper-local community “block clubs” to share information that they could then pass on to their hard-to-reach residents or quarantined seniors. We also helped the development of a newsletter focused on COVID-19 and other materials that were mailed directly to households and used strategic earned media to further highlight the resources in the community.
Since working with the city, we have secured hundreds of positive earned media stories for the City in all local media outlets.
Work Examples
The following section provides a reference of Actum’s work across client engagements. These samples demonstrate our capabilities in strategic communications, content development, and community community engagement initiatives.
2025 State of the City State of the City - LA Region Food Bank City of Industry
As communication consultant for the City of Industry since 2017, our team has worked to highlight positive events and activities to a wide-ranging audience including constituents, the business community, outside governmental agencies, other municipalities and the media. We worked alongside city staff to launch a new website along with social media platforms to make their online presence user friendly and make information more accessible to the public.
During our time working with the City of Industry, we have been involved in the press conferences, planning and execution of the city’s community events, preparation for State of the City presentations, and annual holiday events. Some of our highlights with the city include:
Branding + Collateral
Since coming onboard with the city,
our team has designed and created
content for all city collateral
materials from press release
templates to fact sheets.
Social Media
Our team created the social media
channels for the City of Industry
and today manage them. This
includes posting and daily
management of messages and
inquiries that come through the
platforms.
Videos
We have created a number of videos for the city from short event recaps, to fully produced videos that highlight various programs, businesses, and community organizations.
State of the City - First Public Hydrogen Authority
Promotional Events: Industry Youth Activities League Halloween Terror Trail Communication and Event Organization
The Actum team has helped create positive press opportunities by developing and executing events or the city from community gatherings to press conferences and ribbon cuttings. Our media management work includes:
Attending City events, taking photos for social media and the website, managing social media platforms and drafting and pitching media advisories and press releases.
Supporting press conferences and press events.
Supporting the State of the City presentation and events.
Managing media at the annual Independence Day celebration with the City of La Puente.
Coordinating the Groundbreaking and Ribbon Cutting events.
Helping to manage and execute the Industry Taste of the Town food festival and managing the annual event.
Managing and executing the City’s annual holiday tree lighting.
LA COUNTY COVID COMMUNICATIONS
March 2020 - November 2020
Amid the pandemic, Los Angeles County had a need for messaging and communications efforts to ensure that hard-to-reach communities and multilingual communities were properly educated about the related information pertaining to COVID-19. We also serve as a strike team to support where the county needed as the situation was evolving in real time.
The professionals on our team worked with the Los Angeles County CEO Office where we provided support and aid to the crisis communications pertaining to the global pandemic. Our team members worked closely with the County to ensure the ever-changing story of the pandemic was accurately shared with the media and the response was well thought out. These services included the following tactics:
Strategic Communications
Public Outreach (Including supporting the CEO'S office with the board) Media Relations
Creative Development
External Affairs
Translations
Ethnic Earned Media Services
Paid Media
Social Media Campaigns
Rapid Response
Crisis Management
Our team member lead, Claire Totten, also directly worked with Dr. Ghaly to manage DHS’ crisis communications as it pertained to the pandemic.
This included strategic counsel, messaging, rapid response, as well as talking points for all public briefings. Claire guided the earned media strategy—designing an effective effort that sought to really engage communities most impacted by the pandemic with clear facts as the pandemic evolved. And for the county overall, our team members brought over 3 million + impressions within a 30-day social media campaign in multiple languages. Additionally, our professionals created a digital ethnic communications kit across the twelve languages for LA County.
In 2022, Actum partnered with the Los Angeles County Department of Health Services to lead the rebranding of LAC+USC Medical Center, one of the region’s most recognized public hospitals. Long known informally as “the General Hospital,” the institution sought to evolve its identity to better reflect its full range of services and deep connection to the communities it serves—beyond its legacy as a trauma center.
At the heart of this rebrand was an intentional and multilingual engagement process that prioritized the communities that the hospital serves. Understanding the historic disconnect many felt—particularly Spanish-speaking residents—the team collaborated with BSP Research to facilitate bilingual focus groups that included patients, staff, and local residents. These conversations made clear that any future identity needed to feel familiar, accessible, and rooted in place. It was through this input that the name Los Angeles General Medical Center emerged—an evolution that acknowledged the hospital’s history while projecting a renewed commitment to inclusive, culturally appropriate, whole-person care.
Brand development efforts grew directly from this foundation. Actum led a robust creative process, developing a new logo, visual identity, and brand messaging that reflected the hospital’s renewed mission. A comprehensive branding guide ensured the new look and feel could be applied consistently across touchpoints, from official correspondence to wayfinding signage and digital platforms.
To introduce the new identity to the public, Actum orchestrated a bilingual media rollout and a high-profile launch event attended by LA Mayor Karen Bass and County Supervisor Hilda Solis. The campaign achieved widespread media coverage across television, radio, and print, successfully reintroducing the hospital under its new name to the broader public.
A targeted paid media campaign amplified this effort across English- and Spanishlanguage outlets, with placements in trusted community environments—from radio stations to local laundromats and neighborhood stores. On a lean budget of just $88,000, the campaign delivered over 13 million impressions, demonstrating the power of culturally relevant outreach and community-first branding.
LA General County Department of Health Services - Los Angeles General Medical Center Rebrand
EDUCATION
Bachelor of Arts in Political Science and Communications Studies, University of California, Santa Barbara
EXPERIENCE
Partner, Actum LLC.
2025 - Present
Leads strategic communications and media relations across a diverse range of clients and teams Manager clients, employees and business
Principal, Elevate Public Affairs
2017 - 2025
Co-owner managing clients, employees and business
Managing the strategic communications and media relations practice of the business Partner, Dolphin Group Inc.
2015 - 2017
Managed the strategic communications and media relations practice of the business Managing crisis communications
Managing Director, Mercury Public Affairs
2011 - 2015
Managed the strategic communications and media relations practice of the business Directed the public affairs team members
Managing crisis communications
Senior Vice President, Mercury Public Affairs
2008 - 2011
Managed media relations and crisis communications for clients Managed public affairs campaigns for clients
Deputy Communications Director, Governor Arnold Schwarzenegger 2007 - 2008
Oversaw all media and public events for the Governor
Developed all aspects of each event and managed the team to execute the events Communications/Legislative Director, California State Senate 2005 - 2007
Managed the legislative package and ushered legislation into law for the Senator Managed all communications including inquiries, press events, and opinion editorials Becky Warren
P A R T N E R
EDUCATION
Bachelor of Arts in Sociology, Harvard University
EXPERIENCE
Managing Director, Actum LLC.
2021 - 2024
Develop andimplement crisis communications protocols, real-time advisory services, messaging frameworks, and media protocols for government agencies navigating sensitive public matters Serve as chief strategist and spokesperson, developing messaging, managing media relations, and liaising with government officials, stakeholders, and community leaders to influence and engage target audiences.
Led communications, including over $4.75M in paid media marketing alone, as well as messaging, public relations, social media. Pre-K for All (PK4A) was Mayor de Blasio’s signature political initiative in NYC, home to the nation’s largest school district.
Constructed and advanced PK4A’s core message for a variety of audiences, including the media and elected officials.
Created and wrote the PK4A narrative, including talking points, speeches, and testimony.
Strategic Communications Manager, City of New York, Pre-K for All (PK4A) 2014 - 2017
Senior Vice President, Mercury Public Affairs
Provided strategic messaging development and execution for executives and government leaders, ensuring alignment with public policy initiatives and organizational goals. Coordinated cross-functional efforts across public policy, legal, and marketing teams to craft communications strategies and produce content such as plans, statements, and briefing materials.
Manage multi-lingual media communications and marketing campaigns, including public relations, social and digital marketing, with multi-million dollar budgets, many designed specifically to engage vulnerable communities. 2017 - 2021
Claire Totten
S E N I O R
M A N A G I N G
D I R E C T O R
Senior Managing Director, Actum LLC.
2024 - Present
Lead major accounts managing $1M-$5M campaigns, overseeing teams of 2-10 members and collaborating with 2-4 client partners on strategic communications, crisis management, and media efforts.
Function as acting Public Information Officer and Communications Director for local and state government clients, providing comprehensive crisis communication, media training, stakeholder engagement and strategic counsel
EDUCATION
Bachelor of Arts in Political Science, University of California, Santa Cruz
EXPERIENCE
Senior Vice President, Actum LLC.
2017 - Present
Leads strategic communications and crisis response efforts for high-profile clients across California, developing integrated media, messaging, and stakeholder engagement strategies that drive public perception and policy outcomes.
Crafts and executes comprehensive communications plans, including earned media, digital strategies, and grassroots activation, to support clients’ legislative and public affairs objectives.
Specializes in coalition building and activation for clients across Southern California.
Leverages relationships with elected officials, law enforcement, non-profits, businesses, and community leaders to push clients’ agendas.
Provides senior team members with support.
Develops and maintains relationships with clients.Interfaces with 3-4 clients daily.
Manages and creates social media content.
Pitches and secures earned media and monitors media daily.
Develops communications: media advisories, press releases, op-eds, media pitches, talking points, and other relevant media materials.
Translates communications and materials to Spanish.
Develops relationships with reporters to create opportunities for coverage.
Manages and mentors interns.
Plans, manages and executes community events of all sizes for various clients.
Represents clients at networking events to build relationships with partners.
Janet Fernández
S E N I O R V I C E P R E S I D E N T
Quality Services Project Specialist Leader, Child 360
April 2017 - July 2017
Managed LA County of Education Coaching contract and ensured that all documentation was properly recorded and inputted.
Created individualized reports of milestones for over 250 teachers as part of the LACOE contract.
Managed and trained a team of seven staff members in summary report writing, project verification, and file cleansing.
Interfaced with over 50 Child 360 Coaches through phone, email, and in-person.
EDUCATION
Bachelor of Arts in Global Studies, University of California, Los Angeles
EXPERIENCE
Director, Actum LLC.
2022 - Present
Develops and executes comprehensive communications strategies including earned media, digital outreach, and grassroots engagement to advance clients’ legislative and public affairs priorities.
Manages earned media efforts for clients throughout Southern California.
Builds and maintains strong, collaborative relationships with clients.
Proactively pitches and secures earned media placements and conducts daily media monitoring.
Writes and produces a full range of communications materials, including media advisories, press releases, op-eds, pitches, talking points, and other media assets.
Cultivates relationships with reporters to identify and secure coverage opportunities.
Manages and mentors Associates to support team development.
Plans, coordinates, and executes community events of all sizes for diverse clients.
Represents clients at networking events to build relationships with partners.
Sydney Kovach
D I R E C T O R
Campus News and Politics Editor, UCLA Daily Bruin
2019 - 2022
Pitch, report, write 50+ articles published in print and online, including breaking news, analysis pieces, recaps, data analytics and more (authored articles linked here).
Manage 15+ contributors and senior staff, implement deadlines and coordinate publishing calendars Edit and fact-check 4-5 articles per week
Accumulate 60,000+ views covering UCLA’s student government; campus organizations, and student, faculty-led activism.
Research, analyze and communicate University of California, UCLA and LA County policies through unbiased writing and visualizations.
Co-hosted 2021 UCLA Undergraduate Students Association Council candidate, referenda and constitutional amendment debates.
Associate, JCI Worldwide
2022 - 2022
Draft Op-Eds for a myriad of clients
Create and manage themed blog series and social media content calendars Conduct interviews with clients and allies for features on social media Outreach to potential interviewees for JCI podcast, draft questions and scripts for interviewees, and promote the podcast on social media channels and paid promotion when necessary
EXPERIENCE
Senior Associate, Actum LLC.
September 2022 - Present
Support account teams in developing and implementing communications strategies across earned media, digital, and stakeholder engagement
Draft messaging, press releases, factsheets, newsletters, op-eds, talking points, and digital content to support brand positioning and marketing
Monitor traditional and social media using digital tools to identify trends and inform client strategy Assisted in crafting timely crisis communications content to ensure clients were accurately represented during media inquiries and high-profile issues
Build and maintain media relationships, pitched and secured coverage in national, local, and industry outlets Lead and mentor associates on account teams, guiding deliverables and professional development Kimberly
Abarca
S E N I O R A S S O C I A T E
EDUCATION
Bachelor of Arts in Political Science with emphasis in International Relations, Yale University Researcher, Arizona State University: Sandra Day O’Connor College of Law May - August 2020
Conducted researched COVID-19’s impact on judicial systems in Latin America and Africa Produced a comprehensive report and designed outreach strategies tailored for academic stakeholders Junior Associate, Mercury Public Affairs
June - August 2020
Supported client accounts by drafting press releases, talking points, and fact sheets Monitored media coverage of LA County’s pandemic response and the California Census, providing insights for client strategy
Children’s Defense Fund
May- August 2019
Engaged in stakeholder outreach for 18 local government officials and youth leaders for implementation of Senate Bill 439, which aimed to implement an age limit for juvenile sentencing Helped launch the Probation Oversight Commission for the County of LA, which holds the probation office accountable for budget and actions; drafted a $5 million budget for a 25-member staff for FY 2019-2020 Conducted legal and policy analysis, including analyzing case law, policy memos, and political strategy to advance juvenile justice reform efforts
Claire Totten
[email protected]
CONTACT US
ACTUM, LLC
www.actumllc.com
THANK
YOU
9826 Panter Avenue, Ste. M • W hitti er, CA 9060 5 | www.BIComm.u s | tel. 562.3 58.40 20 N o v e m b e r 1 7 , 2 0 2 5
Public Information Officer
And
Crisis Management Qualifications
Submitted to
City of Huntington Park
Office of the City Clerk
6550 Miles Avenue
Huntington Park, CA 90255
By
Louis R. Reyes
Blue Icon Communications
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 2
TABLE OF CONTENTS
Cover Letter___________________________________________________________________Page 03 Executive Summary_____________________________________________________________Page 04 Company Overview_____________________________________________________________Page 06 Team Members________________________________________________________________Page 08 Experience____________________________________________________________________Page 12 Reference_____________________________________________________________________Page 15 Project Approach and Methodology ________________________________________________Page 16 Scope of Services and Deliverables_________________________________________________Page 21 Cost Proposal & Fee Schedule_____________________________________________________Page 28 Authorization__________________________________________________________________Page 31 Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 3
City of Huntington Park
Office of the City Clerk
6550 Miles Avenue
Huntington Park, CA 90255
To the Selection Committee:
Blue Icon Communications is honored to submit this request for qualifications. Our firm’s mission—and our personal histories—align closely with the values of this community. As immigrants and children of immigrants, our team understands the lived experiences of residents in the City of Huntington Park.
We know what clear, respectful, and culturally grounded communication means to families who depend on their local government for stability and trust.
Our team is prepared to help the City bring clarity and credibility to every message it delivers.
Blue Icon brings three strengths that directly support the City’s needs:
1. Deep experience communicating with immigrant and multilingual communities.
For over twenty years, we have worked in neighborhoods exactly like Huntington Park. Our team brings bilingual expertise, cultural understanding, and community sensitivity essential for this role.
2. Crisis-tested communications leadership in government settings.
Our experience includes managing high-pressure public information operations at the Los Angeles County Assessor’s Office, citywide initiatives, and sensitive community issues across the region. We understand how to respond rapidly, maintain message discipline, and support elected officials during critical moments.
3. A modern, AI-enhanced communications infrastructure.
Our technical stack enables real-time monitoring, rapid bilingual content production, and reliable scheduling and approval workflows. This provides the City with a communication system designed for the speed and complexity of today’s environment.
We can provide Huntington Park with a communications partner who reflects its community, understands its residents, and brings the professional discipline needed to manage public information in challenging times.
Thank you for the opportunity to submit this proposal. We look forward to supporting the City Council, City Manager, and staff as they continue serving the people of Huntington Park.
Sincerely,
Louis R. Reyes
President and CEO
Blue Icon Communication
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II. EXECUTIVE SUMMARY
The City of Huntington Park is entering a period in which consistent, credible, and culturally grounded communication is essential to maintaining public trust and ensuring residents feel informed and supported. This proposal outlines how Blue Icon Communications will provide comprehensive Public Information Officer (PIO) and Crisis Management services that strengthen the City’s ability to communicate clearly, navigate complex issues, and proactively engage its diverse community.
1. Our Objective
The objective of this proposal is to provide Huntington Park with a fully resourced, bilingual PIO team capable of:
• Delivering timely, accurate public information
• Managing crisis communications with discipline and clarity • Enhancing transparency and accessibility for residents • Strengthening the City’s connection with immigrant, working-class, and multilingual households • Modernizing the City’s communications infrastructure through smart, reliable technology Our goal is to serve as a strategic partner—one that helps stabilize messaging, reduce misinformation, improve media relationships, and ensure the City’s voice remains calm, professional, and aligned with resident expectations.
2. Understanding the City’s Communications Goals
Based on the RFQ, current City Council priorities, and recent public events, Huntington Park seeks communications support that provides:
• Clear, unified messaging across all channels
• Rapid response capability during emerging events or crises • Bilingual content reflecting the City’s demographics
• Transparency and accessibility to build trust with residents • Professional handling of media inquiries and press relations • Steady coordination with City leadership and departments • Tools and systems that ensure accuracy, timeliness, and consistency Blue Icon Communications is uniquely positioned to support these goals because our firm specializes in public-sector communication in immigrant and underserved communities. Our team reflects the lived experiences of Huntington Park residents, and we understand the cultural, linguistic, and political nuances required to communicate effectively in this community.
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2. Key Strengths and Qualifications
A. Bilingual & Community-Aligned Team
Our team consists of professionals who have worked directly with Latino, mixed-status, and multilingual communities for over 20 years. We bring cultural fluency, lived experience, and a deep understanding of how to communicate respectfully and effectively in cities like Huntington Park.
B. Crisis-Tested Government and Public Affairs Experience From county-level crisis management at the Los Angeles County Assessor’s Office to communitysensitive issues in Commerce, Whittier, and the Gateway Cities, our team has led communications during high-pressure, politically sensitive, and rapidly developing scenarios.
C. Modern Technical & AI-Based Communications Infrastructure Blue Icon uses a full AI-assisted communication tech stack, including:
• BIComm Social Enterprise (enterprise social media platform with approval workflows) • AI-supported bilingual drafting tools
• Real-time monitoring and sentiment tracking tools
• Digital asset management and rapid distribution systems This provides Huntington Park with speed, accuracy, and transparent coordination.
D. Full-Service Capabilities Under One Contract
The City will receive a unified PIO team with:
• Assist the City with PIO oversight
• Bilingual communications drafting
• Crisis-response messaging
• Media relations (press releases, press conferences, on-site coordination) • Social media management and approvals
• Community outreach support
• Video production
• Optional podcast development
• AI-enhanced workflows
• 24/7 availability for urgent matters
This structure provides the City with stable coverage without requiring multiple vendors.
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3. Optional Add-On Capabilities
While not required under the RFQ, Blue Icon can provide additional services that the City identified in its budget goals:
Podcast Production
Through our podcast producer, we can create bilingual audio or video podcast episodes for community storytelling, program highlights, and department features.
III. COMPANY OVERVIEW
Blue Icon Communications (BIComm LLC) is a bilingual, full-service marketing and communications agency founded in 2008 and headquartered in Santa Fe Springs, California. We provide strategic communications, digital marketing, public information services, and community engagement support to businesses, government agencies, and community-based organizations throughout the Gateway Cities region.
Our firm specializes in helping organizations communicate clearly, build trust, and reach diverse audiences—particularly in multicultural, immigrant, and working-class communities. We combine strategy, bilingual expertise, and advanced digital tools to deliver timely, accurate, and culturally responsive communication.
1. Who We Are
Blue Icon Communications was founded by Louis R. Reyes, a communications executive with over twenty-five years of experience in crisis management, public information, digital strategy, and bilingual community engagement. As a Latino professional from an immigrant family, Louis founded Blue Icon with a mission rooted in delivering excellence, professionalism, and integrity.
Our team brings expertise across marketing, public-sector communications, media relations, and digital systems. We serve a diverse range of clients, including private businesses, public agencies, unions, and nonprofits, enabling us to combine private-sector innovation with public-sector communication discipline.
We operate with a modern digital infrastructure, including our proprietary BIComm Marketing Platform software, an AI-assisted system that supports:
• Content drafting and translation
• Social media scheduling and approvals
• Audience engagement tracking
• Sentiment monitoring and alerts
• Reputation and listings management
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• Campaign performance reporting
This technology enhances our efficiency and provides clients with rapid, accurate, bilingual communication capabilities.
2. Our Mission
To help organizations communicate clearly and credibly with the communities they serve through strategic thinking, meaningful storytelling, and modern digital tools.
3. Our Vision
To be the trusted communications and marketing partner for businesses, government agencies, and community organizations seeking stronger engagement with diverse audiences and the ability to navigate complex communication environments.
4. Our Expertise
Blue Icon Communications bridges the worlds of marketing, public information, digital communications, and community engagement. Our team has extensive experience in:
• Crisis and rapid-response messaging
• Bilingual communications for immigrant and multilingual communities • Social media management and digital visibility
• Government communications and public information workflow • Creative content production for digital and traditional platforms • Community engagement for sensitive or high-profile issues • Marketing, branding, and lead-generation for small businesses This cross-sector experience allows us to apply private-sector innovation to public-sector challenges— giving cities like Huntington Park a more modern, efficient, and resident-centered communication program.
5. Core Capabilities
A. Marketing & Digital Communications
• Search engine optimization (SEO)
• Digital advertising (Google, Meta, Yelp)
• Social media management and content development
• Website design and digital brand experiences
• Reputation management and listings accuracy
• AI-enhanced content workflows and reporting
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B. Public Information & Crisis Communications
• Bilingual PIO services and rapid response
• Crisis communications and misinformation control
• Press releases, advisories, and talking points
• Media coordination and press conference management
• Citywide announcements and incident messaging
• Multilingual accessibility and cultural accuracy
C. Community & Stakeholder Engagement
• Outreach to residents, businesses, and community groups • Communication support for sensitive or controversial issues • Public meeting messaging and education campaigns
D. Creative & Media Production
• Video production (PSAs, event recaps, announcements)
• Podcast development (optional add-on)
E. Graphic design, bilingual collateral, and digital assets IV. TEAM MEMBERS
Blue Icon Communications has assembled a highly qualified bilingual communications team explicitly designed to meet the needs of the City of Huntington Park. A select group of subcontracted experts supports our core staff—professionals we have worked with extensively and chosen for their proven excellence in public communications, media production, and community-focused storytelling. Each subcontractor has been vetted through prior collaborations and brings specialized expertise that enhances Blue Icon’s capacity to deliver comprehensive, culturally grounded, and crisis-ready communication services.
Together, this integrated team provides the City with a strong, coordinated, and experienced PIO operation capable of delivering timely information, managing media relations, producing high-quality digital content, and supporting city leadership across all communication channels.
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Louis R. Reyes | President and CEO
Louis Reyes will serve as the primary
point of contact for crisis management
issues, lead the Blue Icon Team, and
provide strategic advice to the client.
Louis Reyes is the Founder and President
of Blue Icon Communications (BIComm
LLC). He possesses over 25 years of
experience in public affairs and marketing. Previously, He was the Communications Director of the Los Angeles County Office of the Assessor and City of Los Angeles, Council District 1; Legislative Consultant with the California State Senate; and District Director with the California State Assembly.
As a private sector consultant, he has worked on projects ranging from crisis media management to political campaigns, government relations, community outreach, communications, Internet marketing, and social media strategy. He has worked on political campaigns ranging from Presidential to local school board and has advised numerous candidates and elected officials on strategy and communications.
Louis has direct experience with managing government crises and navigated what was called one of the most highly visible corruption cases in Los Angeles County history as the communications director and department spokesperson at the LA County Assessor’s Office.
Louis possesses a wide range of experience working with the news media, and he has appeared on every major television news network, as well as CNN and BBC, as a spokesperson representing government entities, community-based organizations, labor unions, political organizations, and elected officials.
Louis has been professionally trained as a community organizer by organizations such as the LA County Federation of Labor, the California Latino Caucus Institute, the California Democratic Party, the Southwest Voter Registration and Education Project, and as a Field Organizer of the 2008 Obama for America campaign. Louis has utilized his expertise to organize, conduct, and manage digital marketing and outreach field campaigns for various clients, including political campaigns, issue campaigns, advocacy organizations, and private businesses.
Core Capabilities
Strategic
Communications
Political Campaign
Management
Digital Marketing
Media Relations
Crisis Management
Public Affairs
Management
Education
Bachelor of Science,
Public Policy and
Management,
University of Southern
California
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Cecilia Gomez Reyes | Communications Consultant
Cecilia Gomez Reyes will serve as the primary point of contact for the city and manage the client's day-to-day work. Her primary responsibilities will include attending city meetings and events as required, providing reports to city staff, and managing social media and traditional communication channels.
Cecilia Gomez Reyes is a seasoned community relations and communications strategist with 20 years of experience serving government agencies, nonprofits, and private-sector clients across Los Angeles County. As a Communications Consultant at Blue Icon Communications, she leads bilingual outreach programs that help organizations engage residents, build trust, and advance initiatives—particularly in communities where clear, culturally informed communication makes the difference between resistance and support.
Cecilia’s career spans roles in public affairs, media relations, and campaign management, with a focus on Spanish-language engagement and civic participation. She has managed outreach projects for the California Citizens Redistricting Commission, the City of Maywood, the City of Bell Gardens, and the City of Commerce. She has consulted on numerous voter education, housing, and infrastructure campaigns throughout Southern California.
Fluent in English and Spanish, Cecilia is a skilled spokesperson who has appeared on television, radio, and print news representing public agencies and community organizations. She is a certified Spanish translator. Her expertise spans message development, press coordination, stakeholder outreach, public meeting facilitation, and crisis communications.
Prior to joining Blue Icon Communications, Cecilia served as a Media and Communications Assistant for the Los Angeles County Registrar-Recorder/County Clerk, where she supported countywide voter engagement campaigns and managed multicultural outreach during the Presidential election cycle. She also worked as a Community Field Organizer for the California Democratic Party, overseeing outreach throughout East Los Angeles County.
A second-generation community organizer, Cecilia was inspired by her father’s work with the United Farm Workers and has continued that legacy through her commitment to empowering local communities with information, access, and representation.
She holds a Bachelor of Arts in Government from California State University, Sacramento, and an Associate of Arts in Liberal Studies from Ventura College.
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Melissa Gonzalo| Media Consultant
Melissa Gonzalo will serve as the media consultant to the city. She will support press & media relations, new conferences, media training, and media management as part of the Blue Icon Team. Melissa is a subcontracted consultant.
Melissa Gonzalo is a seasoned bilingual communications professional with more than 20 years of combined PR, media relations, and journalism experience. She has worked as a TV host, news anchor/reporter, radio news anchor, magazine writer, and public relations director throughout her career, always working with both English and Spanish-language media.
A former member of the National Association of Hispanic Journalists, Melissa maintains strong relationships with journalists across all genres, especially with local and national Spanish-language news media. A graduate of both UCLA and USC, Melissa is a proud Angeleno who is passionate about using her skills and experience to help others.
Jorge Carrillo | Video and Photography Consultant
Jorge Carrillo will serve as the primary video and photography consultant, providing all necessary services as defined in the scope of services for the city. Jorge is a subcontracted consultant.
With over 15 years of experience in professional photography and video production, Jorge Carrillo holds an Associate in Arts Degree in Photography and has a multidisciplinary background in imaging and design. His work combines photographic technique, video storytelling, and graphic design aesthetics to deliver complete and cohesive visual productions. Thanks to his expertise in graphic design, Jorge seamlessly integrates visual elements that enhance his photographic and videographic work, making it ideal for brands, events, and personal projects.
As a Southern California–based multimedia creator, Jorge has built extensive experience covering a wide range of high-profile projects. He specializes in producing photo and video content for political campaigns, elected officials, city events, non-profit organizations, private companies, social events, and school district programs. His experience working across these diverse fields has developed his ability to capture compelling visuals that engage audiences and tell meaningful stories with clarity and impact.
Jorge is recognized for capturing authentic moments and producing visually compelling stories that communicate clear and powerful messages, adapting his skills to meet the needs of diverse audiences and organizations.
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Xavier Mejia | Podcast Producer and Multimedia Consultant Xavier Mejia will serve as the primary podcast production consultant should the city engage with these optional services. Xavier is a subcontracted consultant.
Xavier Mejia is a seasoned multimedia producer with over 20 years of experience in directing, content development, and brand storytelling.
As the CEO and Founder of mejia.tv, and Executive Director of QTalk Radio, he has built a career helping organizations elevate their voice through high-quality podcasts, video content, and digital media. Xavier brings extensive experience developing bilingual, culturally grounded programming that resonates with diverse audiences across Los Angeles.
Throughout his career, Xavier has produced work for radio, television, social media, and community platforms, beginning with Pacífica Radio (KPFK 90.7FM) in 2002 and expanding into directing and producing at Pasadena Media. His background in public relations and crisis communication allows him to craft messaging that is both strategic and accessible—ensuring clarity, cultural sensitivity, and trust during urgent or high-stakes communication needs. He has collaborated with public agencies, nonprofits, and community leaders to build campaigns that strengthen engagement and deliver meaningful, inclusive storytelling.
Xavier is also known for his work moderating community dialogues at La Plaza de Cultura y Artes and producing content that highlights the stories and voices of historically underrepresented communities.
His partnerships span major institutions including UCLA, Kaiser Permanente, SoCalGas, the Office of Supervisor Hilda Solis, and Warner Bros. Discovery. With a proven ability to manage complex productions and shape compelling narratives, Xavier provides Blue Icon Communications with a powerful podcast and multimedia capability that enhances the City’s ability to communicate with residents in new, modern, and culturally responsive ways.
V. EXPERIENCE
Demonstrated Success in Municipal Communications, Crisis Response, and Bilingual Public Engagement Blue Icon Communications brings over fifteen years of direct experience in municipal and public-sector communications, supported by the combined expertise of Louis R. Reyes and Cecilia Gómez Reyes.
Together, they have delivered bilingual public information, media relations, crisis management, digital communications, and community engagement services to cities, public agencies, elected officials, and community organizations across Los Angeles County.
The firm’s experience spans government crisis, public information campaigns, immigrant-community engagement, and culturally sensitive communication in high-stakes environments — all directly relevant to the needs of the City of Huntington Park.
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1. Municipal & Government Experience
City of Whittier – Office of Councilmember Mary Ann Pacheco (2023–Present) Blue Icon Communications currently serves as the communications and strategic advisor to Councilmember Mary Ann Pacheco, providing a full suite of public information services, including newsletters, media relations, press release development, social media management, public messaging, and crisis support.
Most recently, Blue Icon assisted in managing sensitive communications surrounding ICE activity targeting the Whittier Latino community, ensuring clear, accurate, bilingual messaging during a politically charged and emotionally sensitive community issue. This work demonstrates our team’s ability to operate under pressure, maintain public trust, and communicate with immigrant communities — experience highly relevant to Huntington Park.
City of Commerce – Bilingual Community Outreach & Media Management Blue Icon provided English/Spanish media relations, community engagement, spokesperson services, and crisis communication for citywide issues, including cannabis policy education and community workshops. The firm coordinated door-to-door outreach, media interviews, public meetings, and bilingual communications for residents.
City of Maywood – Communications Consulting
Supported citywide outreach, messaging alignment, bilingual community engagement, and public meeting communications.
City of Bell Gardens & Other Local Agencies
Supported council initiatives, public information needs, and voter-education outreach for major ballot measures and community programs.
2 Crisis Communications & High-Visibility Public Information Los Angeles County Assessor’s Office – Crisis Communications Management As Communications Director and department spokesperson, Louis Reyes led crisis strategy and media management during one of the most publicly scrutinized corruption cases in Los Angeles County.
Responsibilities included conducting daily media briefings, developing messages, managing press relations, coordinating with stakeholders, and ensuring public transparency under intense pressure.
This experience forms the backbone of Blue Icon’s crisis-management framework.
California Citizens Redistricting Commission (2020 Cycle) Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 14
Blue Icon delivered branding, communications support, public messaging, and digital content for a statewide constitutional body handling one of California’s most politically sensitive public processes.
Los Angeles County Registrar-Recorder/County Clerk – Media & Multilingual Public Engagement Through Cecilia Reyes, our firm contributed to large-scale voter engagement, Spanish-language messaging, and media coordination during major election cycles.
3. Digital, Social Media, and AI-Enhanced Communication Programs Gold Coast Health Plan – Digital Member Communications & Social Media Strategy Cecilia Gómez Reyes led digital communications, social media platforms, emergency services content, member handbooks, and outreach campaigns for a large public-serving health plan — experience directly relevant to providing structured, accessible public information to residents.
Los Angeles Latino Chamber of Commerce & Economic Development Groups Blue Icon led digital outreach campaigns, B2B marketing, and bilingual engagement strategies across the Gateway Cities region, strengthening the firm’s ability to communicate with diverse immigrant and working-class populations.
4. Community-Based, Immigrant, and Multicultural Engagement Blue Icon was founded on work in immigrant and underserved communities and has delivered longterm bilingual communications for:
• Local chambers of commerce
• Public-sector unions (IBEW Local 18)
• Nonprofits serving Latino and mixed-status families
• City-level outreach supporting Spanish-speaking residents • Political and civic engagement campaigns across Southeast L.A.
Our firm’s values reflect the lived experiences of our team — immigrants and children of immigrants — and this informs our culturally grounded approach to communication.
5. Summary of Relevance to Huntington Park
Blue Icon Communications offers Huntington Park:
• Recent municipal experience (City of Whittier, City of Commerce, City of Maywood, Bell Gardens)
• Current, active communications work involving immigrant-community Crisis • High-stakes crisis communications expertise
• Seasoned leadership with over 20 years of media and government experience • Proven bilingual communication across English and Spanish media • Deep familiarity with working-class, Latino, and immigrant communities Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 15
• Technical sophistication through AI-powered monitoring, social media management, and digital outreach tools
This experience positions Blue Icon as a partner uniquely aligned with Huntington Park’s communication needs today.
VI. REFERENCES
1. Little Lake City School District
Client Type: Public School District (11 schools)
Services Provided:
• Social media enterprise platform setup and administration • Staff training for 25+ district and school administrators • Content review, workflow setup, analytics, and multi-account management • Ongoing consulting on digital communication standards Contact:
Jonathan Vásquez, Superintendent
Little Lake City School District
(Phone/Email available upon request)
2. Office of Councilmember Mary Ann Pacheco, City of Whittier Client Type: Municipality – City Council Office
Services Provided:
• Monthly email newsletter and social media communications • Strategic messaging, issue-based crisis support, and press management • Public information support related to ICE activity affecting Latino residents • Social media, email marketing, and community engagement Contact:
Councilmember Mary Ann Pacheco
City of Whittier
(Phone/Email available upon request)
3. South Coast Air Quality Management District (AQMD)
Client Type: Regional Government Agency
Services Provided:
• Interim media management and strategic communications • Press release development, media advisory preparation, Spanish Translation, and talking points • Media inquiry coordination, rapid response, and public messaging support • Digital and social media strategy for agency-level announcements Contact:
Public Affairs Department
South Coast AQMD
(Phone/Email available upon request)
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4. IBEW Local 18
Client Type: Public-Sector Union (DWP workforce)
Services Provided:
• Full social media management and digital content creation • Event video and photography for social content
• Crisis communications and internal communications
• Member communications, branding support, and copy development • Website content management and email marketing
Contact:
Jennifer Hadley, Senior Assistant Business Manager
Executive Office – IBEW Local 18
(Phone/Email available upon request)
VII. PROJECT APPROACH AND METHODOLOGY
Blue Icon Communications employs a proven, government-focused communications methodology built around strategy, consistency, speed, and bilingual public engagement. Our approach integrates crisis communication best practices with modern digital tools, ensuring the City of Huntington Park receives reliable, timely, and culturally competent communications support.
Our methodology is built on six guiding pillars:
1. Guiding Principles
A. Strategy First, Execution Always
Every communication begins with a strategic framework aligned with City priorities—public safety, transparency, trust building, and accurate community information. Planning and intentional message development ensure day-to-day content supports long-term goals.
B. Consistent Messaging Across All Channels
We reinforce the City’s identity and credibility by maintaining a unified voice and message across all media.
This includes:
• Consistent talking points
• Clear, concise, and accurate messaging
• Alignment with City values, brand guidelines, and leadership priorities • Rapid updates and uniform corrections when new information emerges Consistency protects the City from misinformation, public confusion, and fragmented narratives.
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C. Bilingual, Culturally Competent Communication
Our entire team is made up of Latinos raised in communities like Huntington Park. This provides us with a deep, genuine understanding of cultural nuances and community expectations.
We ensure:
• Accurate English–Spanish translations
• Messaging grounded in cultural sensitivity
• Clear communication for all education levels
• Community-informed narratives that build trust
D. Rapid Response & Crisis Readiness
Crisis happen unexpectedly, and the response must be immediate, strategic, and calm.
For this reason:
• All crisis communication is handled by Louis Reyes and Cecilia Gómez Reyes jointly. • Louis Reyes is available 24/7 for time-sensitive emergency incidents. • We commit to responding to crisis-related calls, emails, or alerts within 30 minutes. • With our office located in Santa Fe Springs—just 10 miles from Huntington Park City Hall—the Blue Icon team can arrive on-site within one hour for emergencies, media events, or urgent coordination needs, traffic permitting.
This high-level availability is a core advantage of our firm.
E. Technology-Driven Infrastructure
Blue Icon is a digital-native agency leveraging modern, government-appropriate software and AIassisted tools.
Our technical infrastructure enhances speed, accuracy, monitoring, and workflow automation. We use:
• Social listening and sentiment analytics
• Professional editorial and scheduling platforms
• AI-assisted drafting and translation refinement
• Secure content management and cloud collaboration
• Real-time reporting dashboards
• Multi-platform publishing systems
• Automated approval channels
These tools accelerate the City’s ability to provide accurate information quickly—especially during crisis events.
F. Collaboration With City Staff
City communications must operate as a coordinated system.
Under this model:
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• Cecilia Gómez Reyes serves as the primary City-facing contact for day-to-day communication, coordination, and content execution.
• Louis Reyes and Cecilia Reyes jointly manage all crisis or emergency-related incidents. • We integrate directly with the City Manager’s Office, Police Department, elected leadership, and department heads.
• All messaging flows through a structured and documented approval process to ensure accuracy, alignment, and compliance.
This collaborative structure ensures stability, predictability, and message clarity.
2. Detailed Project Methodology
Our methodology is divided into five operational phases, each designed to align with the City’s workflow, the RFQ requirements, and subject to adjustment based on the City’s direction or evolving needs.
A. Phase 1 – Discovery, Assessment & Onboarding (Weeks 1–4) We begin with a structured onboarding process to establish the City’s communication baseline.
Key Actions:
• Review current communication processes, policies, and platforms. • Conduct an audit of the City's messaging channels (website, social media, email, and press releases).
• Assess current crisis-readiness and gaps.
• Establish clear communication protocols, robust approval workflows, and effective escalation procedures.
• Meet with the department head and City Manager to understand recurring needs. • Build a 12-month content and communication calendar.
Deliverables:
• Communications Audit Report
• Crisis Communication Protocol
• City-Wide Messaging Framework
• 90-Day Action Plan
B. Phase 2 – Daily Communications Management & Content Execution We take responsibility for ensuring that the City communicates timely, accurate, and consistent information across all channels.
Key Actions:
• Prepare and distribute bilingual press releases, advisories, and statements. • Manage social media and digital communications.
• Develop messaging for City events, programs, and initiatives.
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• Review public-facing materials for accuracy and clarity. • Coordinate announcements across departments.
• Create bilingual graphics, posts, fact sheets, and key messages. • Provide weekly and monthly reporting to City leadership.
Deliverables:
• Weekly content
• Bilingual digital assets
• Monthly communications reports
• Quarterly analytics dashboards
C. Phase 3 – Media Relations & Public Engagement
Our media strategy ensures proactive, positive, and accurate press coverage that reflects the City’s goals.
Key Actions:
• Assist in serving as the City’s media liaison as directed. • Respond to incoming media inquiries.
• Prepare talking points for elected officials and city officials as requested. • Manage press conferences, announcements, and media interviews. • Pitch positive stories and community successes.
• Maintain relationships with regional Spanish and English media outlets.
Deliverables:
• Press plans & talking points
• Media advisories and press kits
• Coverage summaries
• Post-event media analysis
D. Phase 4 – Crisis Communications & Rapid Response
This phase follows established best practices from municipal and public-sector crisis communication frameworks.
Key Actions:
• 24/7 crisis communication support.
• 30-minute response window for urgent issues.
• Rapid drafting of bilingual releases and statements.
• Coordination with police, emergency services, and city leadership. • Real-time updates across digital channels.
• Misinformation monitoring and correction.
• Media triage and controlled messaging.
Deliverables:
• Crisis communication response sheets.
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• Post-incident analysis.
• Updated talking points and corrective messaging.
E. Phase 5 – Technology Integration, Monitoring & Reporting Our tech-forward approach enables real-time insight and ensures reliability.
Key Actions:
• Integrate professional communications software tools
• Utilize AI-assisted workflows for speed, consistency, and accuracy • Deploy social listening and trend monitoring
• Track digital sentiment and emerging issues
• Provide regular data-driven reports to City leadership • Maintain digital archives for transparency and compliance Deliverables:
• Real-time dashboards
• Social listening summaries
• Monthly analytics reporting
• Digital archives and file management
3. Quality Assurance
To ensure accuracy, reliability, and alignment with city leadership:
• All content undergoes a two-step internal review and is approved by designated city staff. • Crisis materials receive direct review from Louis Reyes. • A certified bilingual professional checks translations. • Communications are timestamped, logged, and archived. • Messaging remains consistent across all platforms and spokespeople.
4. Results: What the City Can Expect
By implementing this structured methodology, Huntington Park receives:
• Faster, accurate, and more accountable public information • Stronger relationships with media and community stakeholders • Reduced misinformation and rumor escalation
• Greater transparency during emergencies
• Stabilized communications across departments
• A modern, data-driven public communications system
• Bilingual messaging that resonates authentically
A crisis-ready strategy from day one
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VIII. SCOPE OF SERVICES AND DELIVERABLES
Blue Icon Communications will provide comprehensive Public Information Officer (PIO) and Crisis Management services fully aligned with the Scope of Work outlined in Attachment A of the City of Huntington Park’s RFQ.
Our services are structured to deliver timely, accurate, and bilingual communication to residents, stakeholders, media, and the broader community—particularly during moments of crisis or heightened public attention. We will implement a fully integrated public information, crisis communication, and media relations system that strengthens transparency, supports City leadership, and reinforces consistent messaging across all platforms.
All services are scalable and may be adjusted based on City direction. The following section is organized in the exact order and structure of the RFQ for clarity and compliance.
1. Build a Sustainable Communications Organizational Framework Services Provided
• Develop a centralized communications structure with clear workflows, approval processes, and escalation protocols in place.
• Establish and refine media protocols, spokesperson guidelines, and internal communication procedures.
• Provide ongoing bilingual communications and media training to City staff and Council members.
• Prepare briefing materials, including talking points and key messages, for public appearances and press interviews.
• Deliver real-time advisory services to City leadership to ensure preparedness for media interaction and public events.
Deliverables
• Communications Organizational Framework Document
• Media Protocols & Procedures Manual
• Spokesperson Training Sessions (English & Spanish)
• Key Message Sheets & Briefing Packets
• 24/7 Advisory Support for Press Inquiries
2. Media Monitoring, Crisis Communication & Strategic Response Services Provided
• Monitor media across print, digital, broadcast, and social platforms for issues, trends, sentiment, and risks.
• Deliver crisis communication services including rapid response, incident messaging, misinformation correction, and emergency alerts.
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 22
• Provide immediate remote response within 15–30 minutes, and on-site presence within 60 minutes, traffic permitting.
• Prepare bilingual crisis statements, holding messages, updates, and talking points. • Coordinate with City Manager’s Office, Police Department, and relevant departments during emergency incidents.
Deliverables
• Daily and real-time media monitoring
• Crisis communication response sheets
• Emergency updates and press statements
• Post-incident summaries and recommendations
• Reputation and misinformation dashboards
3. Stakeholder Coordination, Research & Public Engagement Services Provided
• Manage and maintain stakeholder and partner communication databases (with City-provided data).
• Conduct targeted research on community issues, trends, and public sentiment. • Work collaboratively with the City’s crisis management team, department heads, and City leadership.
• Develop public engagement initiatives designed to foster transparency, community trust, and civic participation.
Deliverables
• Stakeholder communication lists (City-provided)
• Research briefs and community insights
• Engagement plans (workshops, announcements, outreach) • Monthly stakeholder communication reports
4. Content Development Aligned With City Branding & Policy Priorities Services Provided
• Ensure all City communications—digital, print, social, and press—reflect the City’s vision, strategic priorities, and policy direction.
• Coordinate with all City departments to ensure consistent messaging and brand standards. • Develop bilingual content that is culturally responsive and accessible. • Provide editorial review and modernization of current public relations plans.
Deliverables
• Bilingual print and digital materials
• Consistent messaging guidelines
• Updated PR strategy recommendations
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 23
• Interdepartmental communications support
5. Bilingual Public Messaging, Media Expansion & Proactive Communication Services Provided
• Draft, edit, translate, and disseminate information in English and Spanish. • Expand the City’s reach through modernized communications, new technologies, and proactive storytelling.
• Serve as spokesperson when designated by the City.
• Support targeted communication priorities (public safety, infrastructure, City Manager initiatives, etc.).
Deliverables
• Bilingual press releases and advisories
• Proactive outreach campaigns
• Messaging for priority issues
• Spokesperson-ready scripts and talking points
6. Press Conferences, Media Appearances & Traditional/New Media Integration Services Provided
• Plan and arrange press conferences, public appearances, briefings, and media opportunities. • Prepare speaking materials, run-of-show documents, media packets, and event staging. • Strengthen traditional communication channels while expanding digital and social communication tools.
• Grow and manage the City’s social media presence using industry-standard and AI-enhanced tools.
Deliverables
• Press conference plans & media kits
• Event coordination and on-site media management
• Bilingual digital and social media content
• Monthly social media performance summaries
7. Monitoring, Issue Detection & Media Relationship Development Services Provided
• Conduct continuous monitoring of traditional and social media to track sentiment and detect emerging issues.
• Identify misinformation and address reputational risks in real time. • Build strong relationships with English- and Spanish-language journalists. • Provide background briefings and controlled access when strategic for fair and accurate reporting.
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 24
Deliverables
• Social and traditional media monitoring reports
• Issue detection and analysis summaries
• Media relationship development logs
• Misinformation correction reports
8. Strategic Content Development, Targeted Projects & Digital Platform Management Services Provided
• Develop strategic communication materials that enhance public outreach. • Create targeted content campaigns for major initiatives or special projects. • Maintain digital platforms with timely updates and consistent messaging. • Ensure all messaging complies with City brand standards and aligns with public policy goals.
Deliverables
• Bilingual strategic content packets
• Special project communication plans
• Digital platform updates and management
• Monthly content calendars
9. Media Kits, Printed/Electronic Materials & Community Information Programs Services Provided
• Maintain and update the City’s media kit.
• Prepare, edit, and design printed and electronic public materials. • Develop community information programs and educational efforts in coordination with the City’s Communications Department and City Manager.
Deliverables
• Updated media kit
• Community information program materials
• Educational outreach assets
• Printed and digital brochures, flyers, and notices
10. Videography Services
Services Provided
• Pre-production planning and storyboarding
• Filming, photography, and on-site coverage
• Post-production editing, audio balancing, color correction, and captioning • Production of videos for:
o Public service announcements
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 25
o Policy explainers
o Community campaigns
o Promotional content
o Social media short-form video
o Department highlights
Deliverables
• Completed bilingual video features
• Short-form social media videos
• Event coverage footage
• Raw assets and final edited masters
• Captioned videos for ADA compliance
11. Podcast Production. Optional Add-On Services (Available Upon City Request) During our initial research and review of the City’s Communications and Community Relations Department goals, we noted the inclusion of a future objective to produce a City podcast. This optional service aligns directly with our team’s capabilities and can be seamlessly integrated into the City’s communications framework upon request.
Blue Icon Communications, in partnership with Podcast Producer Xavier Mejia, offers a complete, endto-end podcast production service that aligns with the Communications and Community Relations Department’s expressed future goal of launching a City podcast. This service can be activated at any time during the contract period to enhance public engagement, transparency, and bilingual information delivery.
Our podcast services include pre-production, production (online or in-person), and post-production, ensuring a polished, professional, and accessible final product for the City of Huntington Park.
This optional service requires a minimum of four (4) episodes per year, each 1 hour of audio or YouTube video.
A. Pre-Production
Xavier Mejia leads all pre-production activities to establish the creative and structural foundation for the City’s podcast.
This phase includes:
Creative & Editorial Development
• Podcast concept development (theme, tone, structure)
• Scriptwriting, research, and content planning
• Bilingual storyline development and topic refinement
• Creation of show outline and episode structure
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 26
Branding & Setup
• Development of podcast brand identity (artwork, style guide, visual assets) • Creation of show templates, intro/outro structure, and host guidelines • Establishment of publishing timelines and production schedules Technical Setup
• Setup of podcast hosting platform and distribution channels • Directory registration (Spotify, Apple Podcasts, YouTube, etc.) • Content library organization and metadata structure
• Legal registration of creative materials as needed
Deliverable:
• Full Pre-Production Plan (creative, technical, and operational) B. Online Podcast Production- 1 Hour
Two online formats are available—audio-only or YouTube video podcast—allowing for flexible production without requiring physical studio attendance.
Audio-Only Online Podcast
Includes:
• Access to a private virtual recording studio for host and guests • Producer-led recording session
• Live audio clip integration as needed
• Secure online storage of all raw audio files
• Ability to support live studio audience or live-streaming YouTube Video Podcast
Includes everything above plus:
• Video integration (1080p or 4K)
• Live video clip support
• Storage of synchronized audio and video files
• Optional live-streaming to social platforms
Deliverables:
• Raw audio or video files
• Producer notes for editing
• Backup files stored securely
C. In-Person Podcast Production
For episodes requiring a physical setting, in-person production includes full studio support, a production team, and high-quality multi-camera and audio capture.
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 27
On-Site Production Includes:
• Dedicated producer
• Camera operator
• Audio engineer
• Studio equipment (mixer, microphones, lighting, cameras) • Optional live studio audience
• Delivery of all raw files via SD card (1080p or 4K)
Optional:
• Support for additional hosts or guest speakers
Deliverables:
• Full in-studio recording package
• High-quality audio and video raw assets
D. Post-Production & Promotional Package
Post-production transforms the raw materials into a polished, audience-ready episode and prepares the City for digital distribution.
Post-Production Includes:
• Editing of audio and/or video episodes
• Noise reduction, leveling, and audio enhancement
• Visual editing, titling, transitions, and branding overlays • Creation of promotional content for outreach and social media • Bilingual content refinement as needed
Promotional Deliverables Per Episode:
• 1 Still Image (episode graphic/promo)
• 1 Audio Soundbite (short highlight clip)
• 1 Visual Soundbite (MP4 video highlight)
• Drafted Social Media Copy (English & Spanish)
• Posting to City-approved digital and social media channels Summary of Podcast Deliverables
• Full pre-production creative plan
• Episode script(s) and bilingual talking points
• Professionally produced audio or video episodes
• High-quality raw files for City archiving
• Social media promotional package per episode
• Option for live-streaming or live audience recording
• Bilingual content, branding alignment, and digital distribution Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 28
IX. COST PROPOSAL & FEE SCHEDULE
Blue Icon Communications proposes a monthly retainer of $9,000 to fulfill all requirements outlined in Attachment A of the RFQ, including bilingual PIO services, crisis communications, media relations, strategic messaging, digital communications, and ongoing support to City leadership.
This retainer provides the City with a fully staffed communications team—led by experts in crisis response, government messaging, and bilingual communications—at a cost significantly below the market rate for equivalent in-house staffing.
1. Monthly Retainer: $9,000
The monthly retainer includes up to 60 hours per month of combined professional services, equivalent to approximately 1.5 FTE capacity.
This structure ensures the City receives consistent, full-spectrum support across all communications functions.
The monthly retainer includes:
• Public Information Officer services (English/Spanish) • Crisis communication and rapid response
• Strategic messaging, content creation, and internal coordination • Media relations, press release drafting, and media liaison work • Social media management & digital communication
• Monitoring, tracking, and reporting
• Councilmember and staff communications support
• Resident-facing messaging & public engagement
• 24/7 crisis availability (see below)
Overage Rate (Non-Crisis)
Any additional non-crisis work beyond the included 60 hours per month will be performed only with prior written approval (an email is sufficient) and will be billed at the hourly rates listed in the billable rate sheet.
Crisis Activation Clause
During urgent situations requiring after-hours or sustained attention, Blue Icon will activate crisis response protocol with the approval from the city. This protocol will allow team members to work beyond normal expectations.
Crisis response protocol overages are never billed without prior approval from the City. They are billed at the set rate outlined in the billable rate sheet. They are only triggered in the event of a crisis or Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 29
major initiative that requires increased staffing, such as extended hours of more than 10 hours per day or multiple-day crisis requirements for the entire team.
This crisis response is included within the retainer unless total hours exceed 60 hours/month.
2. Video Production Rates
Video production services—when the City requests professional videography or photography—are billed separately from the monthly retainer only when a dedicated videographer or photographer (such as Jorge Carrillo) and professional equipment are required.
Rates:
• $75/hour — Social video content
(Mobile-based or lightweight production handled by a subcontracted videographer) • $125/hour — Professional camera/video production
(DSLR/4K cameras, lighting setups, audio engineering, and full post-production) Important Clarification:
Video and photo content captured on mobile devices by Louis, Cecilia, or Melissa as part of routine social media management is included within the monthly retainer and is not billed separately.
All professional video services require prior approval from the City before production begins.
3. SCHEDULE OF BILLABLE RATES
Team Member Role Hourly Rate (Billable to City)
Louis Reyes Strategic & Crisis Consultant $225/hr
Cecilia Gómez Reyes Lead Communications Consultant $175/hr Melissa Gonzalo Media Relations Consultant (Subcontractor) $150/hr Jorge Carrillo Video & Photography (Subcontractor) $125/hr Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 30
Xavier Mejia Podcast Producer & Multimedia Consultant $125/hr
4. Technology & Monitoring Tools (Included)
Blue Icon uses a modern digital communications tech stack—including AI-assisted tools—to support:
• Social media management, monitoring & trend detection • Media tracking & sentiment analysis
• Crisis alerts
• Scheduling & content workflows
• Translation & bilingual QA
• Brand consistency tracking
• Video editing
• Content/copy editing
There is no additional charge for these tools under the retainer.
5. Billing Procedures & Payment Terms
• Blue Icon will invoice monthly in advance for the retainer. • Optional services or approved overage hours will be itemized separately. • The City will issue payment in accordance with standard municipal timelines (typically Net 30 or Net 45).
• No work outside the retainer will be billed without prior written approval.
6. Optional Add-On Services
Podcast Production (Per Episode), minimum four episodes per year. Flat Fee Per Episode: $1,500 For the City’s planned Communications & Community Relations podcast initiative:
Includes:
• Pre-production
• Recording (audio or video)
• Editing
• Promotional package
• Podcast audio/video equipment
• All standard deliverables as defined in the proposal.
Blue Icon Communications RFQ: Public Information Officer & Crisis Management Services 11/17/2025 Blue Icon Communications Page 31
X. AUTHORIZATION
This proposal is submitted by Blue Icon Communications, BIComm LLC, a California-registered limited liability company in good standing, and is signed by an individual who is fully authorized to bind the firm to all terms, conditions, and pricing valid for ninety (90) days, as included herein.
Blue Icon Communications certifies the following:
1. Authority to Submit
The individual signing this proposal—Louis R. Reyes, President & CEO—has full legal authority to submit this proposal, negotiate on behalf of the firm, and enter into a binding agreement with the City of Huntington Park if selected.
2. Accuracy of Information
Blue Icon Communications affirms that all statements, representations, and data provided in this proposal are true, complete, and accurate to the best of our knowledge. Any intentional misrepresentation may result in disqualification or contract termination.
3. Willingness to Enter into Agreement and Acceptance of Conditions Blue Icon Communications agrees to enter into a professional services agreement with the City of Huntington Park, with acceptance of all conditions listed in the RFQ documents that incorporate:
• The Scope of Services outlined in Attachment A of the RFQ • The pricing and terms outlined in this proposal
• Applicable City policies, procedures, and legal requirements • Insurance and indemnification provisions required by the City
4. Proposal Validity
This proposal, including all pricing, shall remain valid for ninety (90) days from the date of submission unless extended in writing by Blue Icon Communications.
5. Non-Collusion Statement
Blue Icon Communications certifies that this proposal is genuine, not a result of collusion, and that no City officer, employee, or representative has been offered any form of consideration in connection with this submission.
Blue Icon Communications, BIComm LLC
By: ___________________________________
Louis R. Reyes, President & CEO
Date: ___________11/17/2025______________________
November 14, 2025
Mr. Sergio Infanzon
Director of Communications and Community Relations
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Re: Statement of Qualifications: Public Information Officer and Crisis Management Services
Dear Mr. Infanzon:
The Merino Group (TMG) is excited to submit our Statement of Qualifications to provide Public Information Officer and Crisis Management Services to the City of Huntington Park.
Our firm has proudly supported public agencies (including the City of Huntington Park) and community-focused organizations across Southeast Los Angeles County, and we welcome the opportunity to partner with the City to strengthen communications, enhance public engagement, and support the vital work of your leadership team.
TMG brings extensive experience in public-sector communications, crisis response and management, crisis communication, media coordination, and bilingual public information.
Our team has supported cities, business districts, and regional organizations through high visibility initiatives and sensitive events requiring rapid response, message discipline, and coordinated strategic outreach. We are deeply familiar with the community, values, and priorities of the City of Huntington Park, and we are committed to delivering reliable, clear, and community-centered crisis communications and management aligned with the City’s vision.
As detailed in our submission, TMG offers a comprehensive set of capabilities that match the Scope of Services outlined in the RFQ, including executive-level communications support, elected official communications support, strategic messaging, crisis communications planning and response, media relations, bilingual content development, stakeholder engagement, and in-house videography and digital production. Our goal is to help the City build and maintain a strong, sustainable communications framework that supports transparency, builds trust, and ensures residents are informed and engaged.
We appreciate your consideration of our qualifications and would be honored to support the City of Huntington Park in this important role. If you have any questions or require additional information, please feel free to contact me at 213-634-0900, or [email protected].
Moises Merino
President, The Merino Group
2. Firm Qualifications & Overview
Overview
The Merino Group (TMG) is a California-based public affairs and communications firm built on a foundation of passion, commitment, and responsive service. Drawing from decades of collective experience, TMG helps public agencies and mission-driven organizations communicate with clarity, strengthen community relationships, and build public trust.
We develop thoughtful engagement strategies designed to share client messaging effectively and foster meaningful dialogue with diverse audiences. Our core practice areas (crisis communication, public affairs, public relations, and integrated communications) reflect our belief that strong communication drives shared understanding, public confidence, collaboration, which are essential for public information and crisis management success.
TMG’s portfolio includes a comprehensive range of services that support public-sector communications, including public agency communications, reputation management, crisis and litigation communications, media relations, media training, coalition building, community engagement, digital strategy, social media management, advocacy campaigns, marketing, and branding. This experience provides a well-rounded foundation to meet the dynamic communications needs of cities and local agencies throughout California.
Qualifications
TMG is uniquely qualified to support the City of Huntington Park with Public Information Officer and crisis communications services. Our team has extensive experience supporting public-sector organizations across Southern California, including direct work with the City of Huntington Park, City of Norwalk, City of La Habra, and the Uptown Whittier Improvement Association (UWIA). This regional familiarity strengthens our understanding of community expectations, municipal operations, and the cultural and linguistic diversity of Southeast Los Angeles County.
Our qualifications include proven capabilities in executive-level communications support, elected official communications support, bilingual public information development, media relations, and crisis communications. TMG routinely assists public officials with preparing press materials, developing message frameworks, coordinating media response, conducting stakeholder communications, and managing sensitive or high-visibility issues in real time. We provide guidance that emphasizes clarity, transparency, consistency, and alignment with agency values and long-term objectives.
TMG’s experience aligns directly with the RFQ Scope of Services, including:
• Crisis management/communications
• Media engagement and monitoring
• Public information services, including development and spokesperson support • Bilingual public messaging (English/Spanish)
• Coordination with city departments and leadership
• Content development for traditional and digital platforms • Strategic communications planning and implementation
Our blend of technical communications capacity, municipal experience, and regional familiarity positions TMG to deliver timely, accurate, and community-centered messaging on behalf of the City of Huntington Park.
3. Personnel
The Merino Group will assign a highly experienced communications team to support the City of Huntington Park with Public Information Officer and Crisis Management Services. Each team member brings proven experience in public-sector communications, crisis response, media coordination, and community engagement. The team structure reflects the City’s need for responsive service, strategic guidance, bilingual communications capacity, and inhouse multimedia production.
The individuals listed below will serve as the primary personnel assigned to the contract.
Full résumés will be included as attachments in the SOQ.
3.1 Primary Point of Contact
Raul Riesgo
Vice President
Email: [email protected]
Phone: 562-665-4659
Mr. Riesgo will serve as the primary point of contact for City officials. He brings extensive experience in public affairs, executive communications, media coordination, and regional government engagement across Los Angeles and Orange Counties. His background includes crisis management, developing messaging frameworks, advising public officials, coordinating bilingual outreach campaigns, and managing high-visibility/high-stakes communications needs for public-sector and community-focused organizations. Raul will oversee regular coordination with City staff, ensure timely delivery of all communication services, and provide real-time support during crisis situations requiring rapid response.
3.2 Executive Oversight
Moises Merino
President
Email: [email protected]
Phone: 213-634-0900
Mr. Merino provides executive-level oversight for all TMG engagements and will serve as the authorized signatory for this contract. His leadership experience includes decades of public affairs, media strategy, government relations, and narrative development work throughout California, and nationally. Moises brings a strong understanding of municipal operations, community expectations, and the communication demands placed on public agencies. His background includes traditional media, community storytelling, and authorship of historical narratives related to Southeast Los Angeles County. Moises will advise the City on complex or sensitive issues, high-level messaging, and overall communication strategy.
3.3 Videography, Digital Media & Production (In-House)
The City’s RFQ requires professional videography and multimedia production. These services will be provided 100% in-house by TMG’s creative team.
Kevin Velasco
Videography & Creative Services
Kevin Velasco brings a strong professional background in full-cycle video production, digital media strategy, and live-event coverage that aligns directly with municipal communication needs. With experience supporting corporate clients, production companies, and large public events, he manages all aspects of production—from planning and filming to editing and final delivery—ensuring polished, consistent, and impactful content. Kevin holds a B.A. in Film and Electronic Media from California State University, Dominguez Hills and an A.A. in Television Production and Media from Chaffey College, grounding his work in both technical training and industry practice. His technical capabilities include Adobe Creative Cloud, professional camera operation, lighting techniques, video editing, creative storytelling, and project management, allowing him to produce high-quality videos that effectively support public outreach and city initiatives.
Combined with his skills in digital strategy across TikTok, Instagram, Facebook, and YouTube, Kevin is well-equipped to help municipalities enhance transparency, expand engagement, and showcase programs, services, and community stories with professionalism and creative clarity.
Robert Medina
Videography, Editing & Digital Production
Robert Medina is a seasoned video producer and digital strategist with extensive experience developing content for civic agencies, community organizations, and private-sector clients across the U.S. and internationally, including work in Panama. His portfolio spans publicinformation campaigns, community engagement initiatives, tourism promotion, economic development storytelling, and multilingual outreach—giving him a strong understanding of how to create video that resonates with diverse audiences. Robert has produced districting explainers, event highlights, business spotlights, and documentary-style features that support transparency and help residents clearly understand city priorities. Known for clean, accessible visuals and fast turnaround, he delivers high-quality messaging when cities need it most. With strong skills in video editing and post-production, he ensures every final product is polished, accurate, and aligned with municipal communication goals. His background in creative direction and performance-driven marketing enables him to blend storytelling, strategy, and technical production to build trust, improve engagement, and help communities better connect with their local government.
3.4 Additional Crisis & Media Support Staff
As required, TMG may draw upon additional internal team members for research, monitoring, bilingual messaging support, and rapid-response/crisis coordination. No subconsultants will be used for this contract; all services, including videography, media management, and crisis communications, will be delivered by in-house personnel.
Résumé Attachments
4. Related Experience
4.1 Firm Experience Summary
Crisis management and communication are core strengths of our firm. We have managed urgent and sensitive issues involving public safety, misinformation, community concern, regulatory matters, and reputational risk. Our team provides media monitoring, narrative framing, rapid release of bilingual public information, rumor control, and stakeholder coordination. We maintain established relationships with traditional and Spanishlanguage media outlets to ensure accurate reporting during emergent situations.
TMG also specializes in strategic messaging, narrative development, and long-term public engagement planning. We have led digital campaigns, developed brand systems for public-facing agencies, produced bilingual public service content, and managed community-centered outreach strategies. Our in-house multimedia capabilities include videography, editing, motion graphics, and production of high-quality digital content for public agencies.
TMG offers a comprehensive, full-service communications capacity that aligns directly with the City’s needs for Public Information Officer and Crisis Management Services. Our experience shows an ability to respond effectively to crises, support executive leadership, engage diverse communities, and deliver accurate, timely, bilingual messaging that builds trust and strengthens public understanding. Below are some entities we’ve worked for, supporting their crisis communication and management, or other critical communication needs.
4.2 Representative Project Experience
TMG has supported the City of Huntington Park with public information planning, narrative development, bilingual community messaging, crisis management, crisis communications, and media services. Our work includes advising City staff on communications strategy, coordinating messaging for key initiatives, preparing rapid-response materials, and developing clear, accessible content for public-facing platforms. This engagement reflects our deep familiarity with Huntington Park’s community, communication needs, and municipal priorities.
TMG has provided the City of Norwalk with bilingual public information support, digital outreach strategy, crisis communications, crisis response support, and media coordination.
This includes producing social media and digital content, assisting with stakeholder messaging during time-sensitive situations, and supporting media interactions as needed.
This work demonstrates our ability to deliver accurate, consistent, and responsive communications in a municipal environment.
TMG provides the Uptown Whittier Improvement Association (UWIA)—the quasigovernmental Community Improvement District for Uptown Whittier—with bilingual communications, media relations, public engagement strategy, digital content development, issue advocacy, and media services. Our work includes crafting narrative messaging, producing promotional and informational content, and supporting stakeholder engagement across digital and in-person channels. This engagement highlights our capacity to advance community-based initiatives with strategic, high-quality communications and advocacy.
5. References (3)
City of Huntington Park
Ricardo Reyes
[email protected]
323-582-6161
City of Norwalk
Jesus Gomez
[email protected]
562-929-5700
Uptown Whittier Improvement Association (UWIA)
Yvonne Connolly, Executive Director
[email protected]
562-228-5705
6. Compensation
The Merino Group proposes a straightforward compensation structure that provides the City with consistent communications support, rapid crisis response, and high-quality bilingual media services. All work (including videography, editing, and digital production) will be performed by in-house personnel.
TMG’s model includes a monthly retainer for ongoing Public Information Officer support, a monthly retainer for crisis or time sensitive needs, and a separate monthly fee for videography and multimedia production as required by the RFQ.
Proposed Compensation Structure
Service Category Rate
Monthly Communications Retainer (PIO, media relations, messaging, monitoring, digital updates, engagement support) $5,000 / month Crisis Communications & Emergency Response $10,000/month Videography, Graphics, and Post-Production Editing $5,000 / month This structure is designed to give the City flexibility for both steady, proactive communications support and rapid escalation capacity when unexpected issues arise. TMG will work closely with City staff to prioritize tasks, coordinate workflows, and ensure costeffective delivery of all communication services.
Monthly invoices will be provided in accordance with City requirements.
7. Sub-Contracted Consultants
None will be used for this contract
7.1 Sub-Contract Roles & Responsibilities
None will be used for this contract
8. Acceptance of RFQ Conditions
The Merino Group hereby acknowledges and accepts all terms, conditions, requirements, and instructions outlined in the City of Huntington Park’s Request for Qualifications for Public Information Officer and Crisis Management Services. By submitting this Statement of Qualifications, The Merino Group affirms that the information provided is accurate, agrees to comply with all RFQ provisions, and understands that the City may reject any or all submissions at its sole discretion. The Merino Group further confirms that this submission shall remain valid for ninety (90) days as required.
9. Authorization
The undersigned is an authorized representative of The Merino Group and is empowered to bind the firm to the terms, statements, and commitments contained in this Statement of Qualifications. The Merino Group affirms that this submission is valid for ninety (90) days from the date of submittal, as required by the RFQ.
Authorized Representative:
Moises Merino
President
The Merino Group
[email protected]
Moises Merino
President & CEO, The Merino Group
Public Affairs • Crisis Communications • Bilingual Communications (English/Spanish) Professional Overview
Moises Merino is the President and CEO of The Merino Group, where he leads a public affairs consulting practice built on more than 20 years of experience advising local, state, and national clients. He specializes in supporting public agencies and nonprofit organizations with public information services, crisis communication planning, and culturally relevant outreach to large Spanish-speaking communities.
Areas of Expertise
• Public Information & Government Communications
• Crisis & Rapid-Response Messaging
• Bilingual (English/Spanish) Community Engagement
• Media Relations & Press Briefings
• Social Media & Digital Strategy
• Multicultural Communications
• Public Affairs Strategy & Policy Messaging
Professional Background
Moises is widely recognized for his work in Latino communications and community outreach. In 2015, he was named one of the industry’s “40 Under 40” rising leaders, and his contributions have been profiled in Latino Leaders Magazine. He has appeared as an on-air analyst for CNN, Univision, and Telemundo, offering insight into Latino culture, demographic trends, and public policy issues.
His consulting portfolio includes advising statewide and local public awareness efforts, developing bilingual outreach strategies, and guiding public agencies through high-visibility communication challenges. Moises has led efforts in message development, emergency communications, media coordination, and digital engagement for diverse audiences.
He also co-founded a nonprofit dedicated to Latino leadership development and public policy education, strengthening community engagement across California.
Education
• M.P.A., Master of Public Administration, CSULB
• B.A., Sociology & Spanish Literature, UCLA
Community & Personal Background
A native of Boyle Heights in East Los Angeles, Moises brings a deep understanding of Southern California’s diverse communities. He is fully bilingual in English and Spanish and is committed to helping public institutions communicate with clarity, transparency, and cultural relevance.
Whittier, CA 562.665.4659 [email protected]
Raul A. Riesgo
V ICE PRES ID EN T, THE MER IN O GR OU P
Education
Trinity Law School
Master’s Degree, Legal Studies
University of La Verne
B.S., Public Administration
Washington State University
Graduate Studies, Strategic Communications
Professional Summary
Seasoned communications strategist, writer, and public affairs professional with extensive experience shaping narratives, managing high-impact public campaigns, and leading crisis and digital communications for cities, public agencies, and private corporations. Accomplished journalist and storyteller focused on Latino communities, civic life, and local issues in Southeast Los Angeles County.
Affiliations
Member, Society of Biblical Literature
Member, Pico Rivera History and Heritage Society
Core Competencies
Strategic Communications • Crisis Communications • Public Relations • Digital Strategy • Government Relations • Messaging Development • Media Strategy • Speechwriting • Community Engagement
Selected Publications & Work
Freelance articles on Latino community issues, civic
participation, and local government. Researcher and
writer of the historical narrative of Pico Rivera,
documenting its political evolution, cultural growth,
and civic identity.
Experience
2012–Present – Vice President, The Merino Group – Los Angeles County, CA
Lead strategist overseeing communications, digital media, crisis management, and narrative development for government,
nonprofit, and private-sector clients; manage high-impact campaigns for Norwalk, Huntington Park, La Habra, Uptown Whittier, and regional associations.
2016–Present – Communications & Public Campaign Consultant Design and execute public-information campaigns on economic development, public safety, infrastructure, housing, and environmental issues; support private companies navigating regulatory challenges and public perception.
2007–2009 – Freelance Journalist, Whittier Daily News & Pico Rivera News
Reported on community issues, local government, and Latino cultural experiences; produced human-interest, sports and neighborhood-focused stories.
ITEM 5
CITY OF HUNTINGTON PARK
Communications and Community Relations Department
City Council Agenda Report
January 13, 2026
Honorable Mayor and Members of the City Council
City of Huntington Park
6550 Miles Avenue
Huntington Park, CA 90255
Dear Mayor and Members of the City Council:
CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO BLUE ICON COMMUNICATIONS TO PROVIDE PUBLIC
INFORMATION OFFICER, PUBLIC AFFAIRS SUPPORT, AND OUTREACH
STRATEGIC PLANNING SERVICES
IT IS RECOMMENDED THAT THE CITY COUNCIL:
1. Approve award of a Professional Services Agreement to Blue Icon Communications to provide public information officer, public affairs support, and outreach strategic planning services; and
2. Authorize the City Manager to negotiate final terms and execute professional services agreement.
PURPOSE/JUSTIFICATION OF RECOMMENDED ACTION
The City of Huntington Park is enhancing its public communications to provide timely, accurate, and accessible information to residents, businesses, media, and stakeholders.
To support this, the City issued a Request for Qualifications (RFQ) for Public Information Officer and Crisis Management Services to supplement the Department of Communications and Community Relations.
The RFQ was posted on PlanetBids on November 3, 2025, and closed on November 17, 2025, at 2:00 p.m. Its purpose was to identify qualified firms to support day-to-day public information and public affairs functions, as well as crisis communications and crisis management.
After reviewing proposals and conducting interviews, staff determined that the City’s needs are best met by separate awards or scopes, given the specialized nature and risk profile of crisis communications support.
CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO BLUE ICON COMMUNICATIONS TO PROVIDE PUBLIC
INFORMATION OFFICER, PUBLIC AFFAIRS SUPPORT, AND OUTREACH
STRATEGIC PLANNING SERVICES
January 13, 2026
STAFF RECOMMENDATION
The City received four Statements of Qualifications in response to the RFQ from the following firms:
1. Actum, LLC
2. Blue Icon Communications
3. The Merino Group
4. CollComm Public Relations
After the RFQ closed on November 17, 2025, staff reviewed submissions for responsiveness and compliance. Three firms were deemed responsive and invited to interviews, which were held on December 22, 2025.
Proposals and interviews were evaluated based on the following criteria:
• Relevant municipal experience.
• Approach and methodology.
• Staffing, capacity, and availability.
• Cost and overall value.
• Local knowledge and bilingual communications capability. • Demonstrated experience providing crisis communications/crisis management support.
Based on proposals and interviews conducted on December 22, 2025, staff determined that Blue Icon Communications is well qualified to meet the City’s day-to-day PIO and public affairs needs, including bilingual communications and strategic outreach for the following reasons:
• Extensive Municipal Experience
• Their proposed technology-driven infrastructure program perfectly aligns with the projected, vision, goals, and strategies of the Department of Communications and Community Relations.
• Experience with the implementation of AI-enhanced workflows and communication programs, digital asset management, and message development.
However, the interview panel found that the City’s crisis management needs require specialized experience and capacity. Staff therefore recommend awarding a Professional Services Agreement to Blue Icon Communications for PIO services only. Based on evaluations, crisis communications and management require a distinct, specialized scope. The panel concluded that The Merino Group best meets these needs, and the City is currently using The Merino Group for crisis management support to ensure continuity.
CONSIDERATION AND APPROVAL TO AWARD A PROFESSIONAL SERVICES
AGREEMENT TO BLUE ICON COMMUNICATIONS TO PROVIDE PUBLIC
INFORMATION OFFICER, PUBLIC AFFAIRS SUPPORT, AND OUTREACH
STRATEGIC PLANNING SERVICES
January 13, 2026