Imperial Beach City Council
June 15, 2022

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the Bayshore Bikeway committee at SANDAG to identify the location, design and language to place on the signage. The signs will then be fabricated and installed by staff.  Multiple hydration stations will be installed in strategic locations in the Imperial Beach section of the Bayshore Bikeway. Staff will examine the location of drinking water facilities and identify the most appropriate locations to place 2-3 hydration stations along the bikeway. Staff will work with Cal-Am Water to identify the process for obtaining drinking water and inquire about a potential sponsorship.  A cycling/pedestrian safety plan will be created by the Parks and Recreation Committee to address the conflicts between cyclists and pedestrians. The safety plan will
address the increasing number of electric bicycles that can travel at a much higher speeds than traditional bicycles.  Additional lighting will be installed in strategic locations to improve user safety with impacts to neighboring homes considered. Staff will identify the most appropriate
locations to add lighting fixtures in the Bayside
neighborhood along the bikeway and work with SDGE to
install the lighting.
 Maintenance of the Bikeway will be monitored and
improved to eliminate sight hazards of overgrown vegetation, unsafe pavement transitions, drop-off areas at the shoulder of the bikeway, debris, and other potential safety concerns. Maintenance of the bikeway will be included in the routine work plans in the Parks and Recreation and Public Works Departments.

Funding Options for 1-6 Year Strategy: Some of the short-term goals for the Bayshore Bikeway such as signage, cycling/pedestrian planning, and proper maintenance are comparatively inexpensive and can be included in the routine budgeting and work plans in the Parks and Recreation and Public Works Departments. The installation of hydration stations and additional lighting will be included in the Capital Improvements Program for the City and funding must be allocated by the City Council. Staff will seek grant funding, assistance from SANDAG, and explore various other outside funding opportunities, but as shorter-term objectives, if no other funding is identified, funding will be allocated from the General Fund, including revenue from Measure I and the potential increase in TOT.

Longer-Term Goals and Objectives:
 The City of Imperial Beach is concerned about future sea level rise and increased flooding of the Bayshore Bikeway and Bayside neighborhood. It is also important to receive public input on the desired community enhancements for the south end of San Diego Bay. The Bayshore Bikeway Resiliency Project intends to develop concept designs that protect low laying areas from 3.5 feet of sea level rise and include initial planning for enhancements for public access, recreation, and activation of the Bikeway in Imperial Beach.  The City will need to work with the community, stakeholders and other partner agencies partners to implement future improvements along the Bayshore Bikeway. Projects will likely include the Fish and Wildlife Service Birding and Walking trail that separates pedestrians from the Bayshore Bikeway, construction of additional overlook areas, gathering points of interests, restroom facility, additional

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parking and access, new recreational space for users of the Bikeway, and eco-tourism based commercial development.
 Working with partners from the United States Fish and Wildlife Service, South Bay Union School District, Port of San Diego, cities of San Diego and Coronado, and others, new and innovative ways to access and enjoy the amenities of the San Diego Bay will be planned and developed.

The Bayfront
With the exception of the views and active recreation offered by the Bayshore Bikeway and pedestrian paths, and a small commercial area on the far eastern portion of the City, the connection to San Diego Bay with the City of Imperial Beach is limited. However, the bayfront is a resource that must not be overlooked and a longer-term strategy is needed to realize a more meaningful connection with this precious community amenity. At the northeastern boundary of the City, Bikeway Village includes a small commercial center, parking and excellent access to the Bayshore Bikeway. To the east of 13th St is the future Pond 20 wetland mitigation bank and development project. Immediately west of Bikeway Village is a residential area that extends west to a more industrial area where a large industrial building and the Imperial Beach Public Works Facility are located. West of the City’s Public Works Facility to the western border of the City is primarily residential development.

Vision: The Bayfront will be a vibrant neighborhood characterized by public access to views, wildlife viewing, bike and pedestrian paths together with eco-tourism based economic development that includes new opportunities to experience the natural and cultural resources of south San Diego Bay. All future improvements will be sensitive to the adjacent residential neighborhood, FWS habitat, cultural and historic resources, and accommodate future sea level rise.
1-6 Year Strategy (completion prior to December 31, 2027):
 The initial exercise in accomplishing the vision for the Imperial Beach Bayfront will be to complete an ownership and land use analysis of existing conditions. The analysis will need to contain the various jurisdictional lines as well. A significant portion of the potential Bayfront improvement area is located in either the City of San Diego or the City of Coronado and may requirement agreements with these neighboring cities. Staff will either conduct the analysis or engage the services of an external real estate firm to complete the task.
 The Imperial Beach General Plan and Local Coastal Program will need to be updated and amended to reflect appropriate land use regulations that require future development improvements to be consistent with the future vision for the Bayfront. Staff will prepare and process the appropriate amendments.  An Imperial Beach Bayfront Specific Plan will need to be created with input from the community to ensure the development of the Bayfront will become what the residents desire and have public support. The plan will include allowable uses, design considerations, and other development details and guidelines.

This work will also include input from the various boards and committees of the City.

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 Property ownership must be monitored to be aware of when strategic parcels are available for purchase that would allow the land assemblage necessary to implement the Bayfront Specific Plan. The parcels could be purchased and used for alternative purposes (residential) until land assembly is practical. It is recognized that the transformation of the Bayfront will be completed over many years and incrementally.

Funding Options for 1-6 Year Strategy: Most of the costs associated with the 1-6 year strategy will be for personnel costs or consultant fees. Staff will seek grant funding and explore various other outside funding opportunities, but as shorter-term objectives, if no other funding is identified, funding will be allocated from the General Fund including revenue from Measure I and the potential increase in TOT.

Longer-Term Goals and Objectives:
 Obtaining access to the waters of San Diego Bay from Imperial Beach will require significant collaboration with a variety of agencies. Between the open waters of the bay and any potential access point from Imperial Beach is a portion of the San Diego Bay National Wildlife Refuge operated by the United States Fish and Wildlife Service, and because the cities of Coronado and San Diego extend to where their boundaries touch north of Imperial Beach, they would need to be included in the discussions. It is very likely that access would require congressional action at the National level. Staff will initiate what is likely to be a multi-year process.
 As strategic properties become available, staff will need to inform the City Council for possible action. It is altogether possible that the City will not be able to generate the funding necessary to purchase any properties, but realization of the vision for the Bayfront may depend on ownership and control of a majority of the property, at least initially.
 The historical development pattern of the community did not result in access to the Bayfront without traversing a residential neighborhood. As the actual development of the Specific Plan commences, impacts on surrounding neighborhoods will need to be considered and adequate vehicular, pedestrian, cycling, utility infrastructure and other facility improvements will need to be implemented.

Beachfront
The beachfront in Imperial Beach stretches from the Mexican border on the south to Camp Surf and the Coronado City limit on the north. Southern portions of the beach are often closed to water contact due to contamination from transboundary flows of sewage and debris in the Tijuana River and in the various canyon flows. The remaining beach area is typically open to water contact, but is closed on occasion, especially after rainfall. The beach is comparatively narrow and faces almost directly west. There are some distinctive areas of the beachfront.

The section from the Mexican border to the southern end of Seacoast Drive is largely undeveloped and includes a National Wildlife Refuge and a State Park (Borderfield). From the Southern End of Seacoast Drive north to Imperial Beach Blvd. is primarily residential with relatively high density. Between Imperial Beach Blvd. and Palm Avenue is an area that features tourist areas, residential development, parks, the iconic Imperial Beach Pier, and several commercial establishments. Finally, the portion of the beach north of Palm Avenue to Carnation Ave is primarily residential and relatively high density.

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The beach is accessible by several street-ends and two public parks. The water areas from the mean high tide line extending west for several hundred yards, including the pier, are within the Port District of the Port of San Diego.

The City of Imperial Beach provides lifeguard and
maintenance services to the beachfront on behalf of the Port of San Diego.

Serving as the beach of south San Diego County, the
beachfront is popular for sunbathing, swimming, surfing, boogie boarding and fishing on the Imperial Beach pier.

Throughout the beachfront area there are several pieces of artwork that are on display thanks to the Port of San Diego. Just north of the Imperial Beach boundary, the
YMCA operates a facility, Camp Surf, that provides youth and group camp opportunities to local families.

Vision: The vision for the beachfront can also be described as a hope for the future condition. Clean water, pristine sandy beaches, attractive and appropriate amenities, a safe and inviting environment, and access for all is the vision for the beachfront. The ocean and beach bring residents and visitors from all walks of life seeking a variety of activities that aren’t always compatible. In Imperial Beach, the balance of activities such as swimming, surfing, fishing, walking, sunbathing, dog walking, physical activities (volleyball, over the line, etc.) and even research will be achieved, and everyone will have an enjoyable experience and return often. All of these efforts will account for the sensitive environmental conditions present at the beachfront. The beachfront is also a thriving residential area, and it will be critical to maintain a positive and supported business climate. 1-6 Year Strategy (completion prior to December 31, 2027):
 Completion of a Reinvestment and Façade Renovation Program establishing incentives for desirable eating and drinking establishments, primarily for local (non-franchise) businesses, and the creation of unique and interesting experiences for visitors. The plan will include a current and future parking plan, transportation services including transit, biking and a pedestrian plan emphasizing safety and user comfort (space and lighting).
 Completion of an Art, Mural, and Activity Program that inventories public art and activities on the beachfront and the funding and maintenance needs. Much of the public art is on loan from the Port of San Diego and the activities including the Farmer’s Market, Artisan Market are operated by non-profit organizations. It is critical that a coordinated program be developed to sustain these important elements.  Installation of wayfinding and storytelling signage will enhance the visitor experience and preserve the history of Imperial Beach. The wayfinding signage should be thematic and attractive, and the storytelling signage should be available, at least electronically through a quick response (QR) code, in a variety of languages.
 Picture platforms, maps and points of interest including Las Playas de Tijuana, the IB Pier, the National Estuary, and similar locations will be installed to increase interest in the Imperial Beach region.

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 The City will work with the Port of San Diego to complete the proposed improvements to the Imperial Beach Pier and other improvements in the tidelands.
 Programs to reduce and quickly mitigate the impacts from activities or features that detract from the visitor and resident experience including vagrancy, homelessness, impaired persons, graffiti, and vandalism will be implemented.
 Improve the lighting on Seacoast Drive, concentrating at the pedestrian scale, to improve the business climate, increase interest and enhance safety in area with a wide mixture of users.

Pilot project to activate Seacoast Drive to allow for greater pedestrian and outdoor dining use.

Funding Options for 1-6 Year Strategy: Most of the costs associated with the 1-6 year strategy are challenging to fund with traditional grant sources. Therefore, although staff will seek to identify grant funding and other options, it is likely that most of these improvements will need to be funded by General Fund appropriations by the City Council including funding from Measure I and potential funding from the potential increase in TOT. Additionally, it is possible that the Port of San Diego will provide funding if an appropriate connection to improving safety and activation of the tidelands can be demonstrated by the proposed projects.

Longer-Term Goals and Objectives:
 Reconfigure Seacoast Drive to widen and improve the safety for pedestrian facilities, improve access and views of the beachfront, maximize available parking, and upgrade the underground infrastructure to prepare for the impacts of sea level rise.
 Mapping and planning for coastline protection is critical as the community prepares for sea level rise. This effort will include identifying the current location of sea walls, revetments, and natural dunes and how these systems can be enhanced to protect the community from the impacts of flooding and other damage associated with seal level rise in a manner acceptable to the California Coastal Commission and other regulatory agencies
 Seek opportunities for additional beach nourishment to maintain a sandy beach for recreation and shoreline protection from large wave events. The City will need to partner with regional, state and federal agencies for beach nourishment activities.
 In cooperation with the Port of San Diego, complete street end improvements for all street ends adjacent to Seacoast Drive.

Bicentennial Triangle
Bicentennial Triangle is an aptly named triangle shaped property formed by the convergence of Palm Avenue, Old Palm Avenue and 7th Street. The public space was recognized in commemoration of the United States bicentennial in 1976. The Bicentennial Triangle was recently renovated in 2018 with water efficient landscaping. The area includes a walking path, bench seating, prominent flagpole, public art, and historic monument sign that displays the official City seal. The Palm Ave Master Plan includes a future transit stop that will serve as the hub for the Palm Ave commercial area. The Bicentennial Triangle has been identified as a location for the placement of an electronic community bulletin board.

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Vision: The Bicentennial Triangle will continue to be an aesthetically pleasing area in a high visibility location in the City of Imperial Beach. The location will become an even more important element of the community as the city proceeds with the implementation of the Palm Ave Master Plan. As the intersection of a primary road into and out of the City, the primary route to the beachfront, and the largest commercial center in Imperial Beach, the Bicentennial Triangle will be beautifully landscaped, contain public art, and amenities for passive recreation including benches and walking areas.
1-6 Year Strategy (completion prior to December 31, 2027):
 Install a new electronic bulletin board that will be used to inform residents and visitors of emergency situations, upcoming events, and other important announcements.  Placement of an additional piece of public art in a highly visible location.  Activate the area with seasonal holiday decorations
Funding Options for 1-6 Year Strategy: The funding for the electronic community bulletin/message board has been allocated from the American Rescue Plan Act (ARPA) funding received by the City of Imperial Beach. The additional art will be procured by working with the Port of San Diego, the Imperial Beach Arts Bureau, or a private artist. The costs for the art and any necessary display features will likely need to be allocated from the General Fund although staff will explore funding options through grants and arts foundations.

Longer-Term Goals and Objectives
 Although the Bicentennial Triangle is not an ideal place for public gatherings or events due to the vehicular dominated environment near the facility, it is important to ensure the space is safe and inviting for residents and visitors in the Triangle. Improved access, attractive seating areas with wind guards and shade, and interesting art will achieve these objectives.  The Bicentennial Triangle is an important element of the Palm Avenue Master Plan. All planning and improvements need to be consistent with the Master Plan and be considered in context with the Master Plan.
 Palm Avenue carries more volume of traffic than any other roadway in the community and is an important part of the City’s transit system. The Bicentennial Triangle should include an attractive bus shelter and desirable spaces for those crossing the street or waiting for transit.

Border to Bayshore Bikeway
In a coordinated effort with multiple partners, an extension of the Bayshore Bikeway to the Mexican border will be installed along the roadways in the eastern portion of the community. This effort presents an opportunity for improved safety of non-motorized transportation, but the aesthetic and economic opportunities must not be missed. Much like the Bayshore Bikeway was used as a catalyst to create Bikeway Village, the Border to Bayshore Bikeway can be advantageous to the business community on 13th Street. However, the City must be intentional in the efforts to capture the riders that traverse between the Mexican border and the Bayshore Bikeway.

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Vision: It is only about 15 miles from downtown San Diego to the Mexican border and it is very reasonable to traverse that distance on a bicycle. Promotion of the extension and having attractive businesses along the route, especially those in Imperial Beach will benefit the City. The route should be attractive and safe, and cyclists should feel welcome in the City. New regional developments such as the Chula Vista Bayfront and Bikeway Village will increase the interest and use of the Bayshore Bikeway.
1-6 Year Strategy (completion prior to December 31, 2027):
 Attention must be paid to every detail of the proposed bicycle facility. The City of Imperial Beach must demand safety and aesthetic improvements that benefit the City. Staff will review the plans for the facility and provide feedback to the City Council. If it is determined that the proponents of the expanded bikeway fail to install the bikeway in a manner that does not benefit the community, staff will engage with the City Council immediately.
 Staff will meet with the owners of the commercial centers along 13th Street and inform them of the potential of the expanded bikeway to ensure they have an opportunity to take advantage of the regional facility.

Funding Options for 1-6 Year Strategy: The costs associated with ensuring the proposed expansion of the bikeway are nominal and will be included in annual work programs.

Borderfield State Park
Although the City of Imperial Beach is fortunate to have a State Park within its municipal borders, the City realizes very little benefit from this circumstance. For decades there has been an erosion of the use of the park with excuses such as border security, coastal flooding of the roadway, and other unacceptable reasons for the State Park being closed a majority of the time. Nowhere else in the State is a State Park so neglected that it cannot be accessed. Even on the few days the State Park is open, the grounds are in disrepair with overgrown areas of weeds and a complete lack of maintenance. The State Park is an amazing resource with beautiful views, a positive view of the Mexican/United States international border, and a County operated campground near the entrance to the State Park.

Vision: Working with Customs and Border Patrol, the County of San Diego, the City of San Diego and other interested parties, the Borderfield State Park will fulfill its intended purpose of preserving and providing access to one of the most beautiful locations on earth. This area was preserved for many reasons, but not be locked up and operated in a state of disrepair. The future of the Park will be a destination for residents and visitors seeking a naturally preserved coastline in the middle of a mega-metropolitan, international population center. 1-6 Year Strategy (completion prior to December 31, 2027):

Staff will begin working with the interested parties at the Federal and State level to explore what needs to be done to have the State Park open and operating on a daily basis. Access and regular visitation to such a beautiful area can help increase the knowledge level and action to improve the water quality and reduction in debris in the Tijuana River Valley.

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Funding Options for 1-6 Year Strategy: The costs associated with the initial discussions are nominal and will be included in annual work programs.

Dunes Park
Dunes Park is located immediately adjacent to the beach west of Seacoast Drive, northwest of the intersection of Daisy Avenue and Seacoast Drive. The Pier South Hotel is adjacent to the park on the south and a residential
condominium complex is on the north side of the park.

The proximity to the beach and the Pier South Hotel
makes the park a popular location for both locals and
visitors. On-site parking and proximity to the beach allows Dunes Park to be a good location for public accessibility to the beachfront. Although it is relatively small, the park offers a lot of amenities including public restrooms and handicapped parking. There is an outdoor fitness gym, a playground, basketball court and picnic facilities in the park. Because there are residential dwellings immediately north of the park, holding amplified organized activities is very challenging at Dunes Park. The Park is sometimes referred to as “Dolphin Park” because of a sculpture of a pod of dolphins displayed at the park. The artwork, like much of the art in the community, is on loan from the Port of San Diego.

Vision: Dunes Park is the location near the beach where residents and visitors can relax and enjoy the facilities without being displaced by the more formal events that are often held at Pier Plaza. The park is a safe and clean location where people eating at local restaurants, staying in hotels and spending the day at the beach can interact with long-time residents and enjoy all that Imperial Beach has to offer. There is parking and access to the beach, restrooms, and amenities that make Dunes Park a destination in the community. The park supports the efforts of local businesses and is not a deterrent from the safe and clean environment in Imperial Beach. 1-6 Year Strategy (completion prior to December 31, 2027):
 Additional safety lighting needs to be installed at Dunes Park. The placement of the lighting is critical and consideration of the hotel and the residential units adjacent to the park will be important.  There are showers at the restroom in Dunes Park, but a separate feet and equipment washing station better designed to capture and remove sand would be an improvement to the park.  The drinking fountain in the park needs to be upgraded to a full hydration station that will encourage beach goers to use refillable containers near the beachfront.

Funding Options for 1-6 Year Strategy: Maintenance and improvements in Dunes Park are a collaborative effort between the Port of San Diego and the City of Imperial Beach. It is possible to seek funding from the Port of San Diego, but any projects and maintenance not funded from the Port will need to be funded from the City’s General Fund.

Longer-Term Goals and Objectives:

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 The restroom facilities in the park need to be updated, and possibly relocated for safety purposes. The current location of the restrooms creates an area of the park, the basketball court, that is blocked from view of the street. In relation to the physical facility, the restrooms and shower facility need to be completely updated.

Eastside Park
At the current time, there is not a City Park in the eastern portion of the community. It is critical that this situation be addressed so that residents in in the eastern portion of the City can have attractive public amenities in their area. Staff has initiated discussions with the South Bay Union School District, and other options need to be explored as well.

Vision: A park that serves as a gathering space and enhances the life experiences in District 4 will be constructed for the enjoyment of the residents. The park will include amenities that serve the community such as a playground, hydration station, and restroom facilities.
1-6 Year Strategy (completion prior to December 31, 2027):

Staff will conclude discussions with the South Bay Union School District regarding the creation of a joint use park at Oneonta School. Concurrently, staff will explore and identify options for an additional park space in the eastern portion of the community.

Funding Options for 1-6 Year Strategy: The costs associated with the initial discussions are nominal and will be included in annual work programs.

Longer-Term Goals and Objectives:

A park on the east side of the Community will require significant funding. It is important to begin seeking that funding immediately because it often takes many years to secure funding for park improvements.

Imperial Beach Sports Park
The Imperial Beach Sports Park is a heavily used facility that is the center of the sports programs in Imperial Beach.

The Little League and Girls Softball Leagues operate very successful programs. The skatepark and basketball court complement the playground and picnic area making the facility family friendly for all members of the family. The most challenging area of the Sports Park is the indoor recreation facility which is in poor condition, but there are plans underway to update the facility.

Vision: The Sports Park is home to the active recreation programs in Imperial Beach where youth and adult programs are conducted at firstrate facilities and residents in other communities are impressed when they participate or being their children to participate in competitive sports at the Sports Park. The wide variety of activities are held in harmony with a safe and vibrant atmosphere. Parents can bring the whole family and while one child play little league, another participates in softball and yet another spends the afternoon at the skatepark; all while the car charges at the electric car charging station. The Sports Park has something for everyone.

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1-6 Year Strategy (completion prior to December 31, 2027):
 A complete remodel and update of the Recreation Center at the Sports Park will result in a new floor in the gymnasium, new restroom facilities, the installation of a ventilation system, office space, new roof, and other amenities. The facility should also be evaluated for the installation of solar.  The outdoor area of the Sports Park will be updated to include a multi-use sports court that can accommodate tennis and pickleball, completion of the unfinished area to expand the skatepark, and other similar improvements.
 There is an immediate need for increased security and noise mitigation. Improved lighting, security cameras, and the introduction of the new Park Ranger program will result in a safer environment. Noise mitigation measures and safety improvements, specifically for the skatepark will be included in the more comprehensive update.
 The circulation plan for vehicles and pedestrians using the alley adjacent to the skate park and ball fields needs to be evaluated and solutions implemented that beautify the area and improve safety.  Additional open access to the existing ballfields for additional recreation programs and community use when not in use by leagues will be explored.
 The current restrooms are aged and in poor condition. The restrooms need to be completely remodeled or replaced.

Funding Options for 1-6 Year Strategy: Funding for the 1-6 year strategy has been identified through use of American Rescue Plan Act (ARPA) funding, and donations from private business. If additional funding is necessary, there is funding in the Parks Impact Fee account that can be used or the City Council can allocate funding from the General Fund of the City including Measure I revenue or the potential increase in TOT.

Longer-Term Goals and Objectives:
 The lighting facilities at the Little League and Girls Softball fields are in need of replacement and upgrades.

The project will require several hundred thousand dollars and staff is seeking outside funding to address this issue. In the short-term, staff will continue to maintain the existing lighting to the extent possible.  The irrigation system in the entire park needs to be replaced and updated. This will be both an expensive and disruptive project and there will need to be a lot of coordination with the users of the facilities.  In order to significantly increase the use of the fields, the grass in the softball field will need to be replaced with artificial turf.
 Ongoing amenity improvements such as batting cages, climbing walls, exercise equipment and similar facilities must be explored at all times.
 Any major improvements to the park area or ball fields should include the replacement of the deteriorated corrugated metal storm drain system in the park.
 Replace or renovate of the outdoor park restroom.
 To allow more consistent use and reduce water consumption and maintenance, the current ball fields should be converted to artificial turf.

Mar Vista High School Pool

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The Sweetwater Union High School District is rebuilding and expanding the swimming pool facility at Mar Vista High School. The City was asked to work collaboratively with the District to close the funding gap and was able to coordinate with District officials to secure approximately $2 million for the facility. From the onset, the District has been committed to allowing some level of public access to the pool for recreational and instructional swimming. The City of Imperial Beach and the Sweetwater Union High School District are conducting discussions about joint use opportunities for the pool to include swimming lessons for elementary aged children and open swim for the public.

Vision: The swimming pool at Mar Vista High School is a model for a variety of joint efforts to improve the educational and recreational facilities in the community. The pool allows the high school to be competitive in swimming, diving, and polo at the State level, while being an asset to the residents of Imperial Beach by allowing public swimming and lessons. More importantly, using the joint use agreements created for use of the pool will allow the City and the District to expand programs for students and the community by utilizing other facilities owned and operated by each entity.
1-6 Year Strategy (completion prior to December 31, 2027):

An agreement outlining public use of the District facility will be completed. The agreement will identify the hours, costs, and regulations for using the pool. An important element of the agreement will be the resurrection of the elementary school aged swimming lessons in the City.

Funding Options for 1-6 Year Strategy: Public use of the pool will have an associated cost. While some of the costs will be recovered through user fees, it is likely that the City Council will need to allocate funds from the General Fund of the City including revenue from Measure I and the potential increase in TOT to satisfy the financial terms of the agreement.

Longer-Term Goals and Objectives
The agreement for public use of the pool can be a model for other joint use opportunities. The facility at 170 Palm, the beach areas, the Sports Park, and other City facilities can benefit and enhance the programs sought by the District. Likewise, the District has several facilities that can improve the recreation and education programs of the City.

Portwood Pier Plaza
In many ways, Portwood Pier Plaza is the activity center for the entire community. The iconic Imperial Beach Pier and the most recognizable piece of public art in the City (Surf Henge) are located in or near the plaza. The plaza was built by the Port of San Diego to accommodate events and activate the tidelands area. The plaza is framed by the Dempsey Safety Center that houses the main lifeguard tower and a large indoor assembly space on the south, and a commercial structure owned by the Port of San Diego on the north. The Plaza contains a large grass area that when not being used for activities, becomes a

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gathering place for the community. Most of the large events in the City are located in or originate from Pier Plaza.

Traditionally, on Friday evenings the Imperial Beach Farmer’s Market is held at Pier Plaza.

Vision: Pier Plaza takes its place at one the of the top destinations in San Diego County. A clean and safe environment welcomes all beachgoers to a location designed for exciting events, beach access surrounded by thriving businesses, and an iconic pier, creating everything imagined in “Classic Southern California.” 1-6 Year Strategy (completion prior to December 31, 2027):
 There is a need for additional safety and aesthetic lighting in Pier Plaza. Despite being a true community gathering area, the area is remarkably dark after sunset. There is some aesthetic accent lighting, but there is a need for additional lighting throughout most areas of the plaza.  Because so many people gather at Pier Plaza, there can be conflicting and incompatible uses that occur on occasion. The uses allowed and use of space in the plaza need to be defined and clearly indicated. For instance, walking spaces are often frequented by people on bicycles, skateboards and vendors. Updating and clarifying policies can reduce any potential conflict in this popular meeting place.  The tot-lot playground at Pier Plaza is in need of replacement with new equipment. The Parks and Recreation Committee should evaluate the location and recommend options to City Council for a unique play experience at the beach.
 Some infrastructure improvements are necessary to allow community events to be conducted safely and conveniently. The power sources, water connections, and other infrastructure limitations can impact the success of community events held in the Plaza.

Funding Options for 1-6 Year Strategy: The City of Imperial Beach and the Port of San Diego will need to discuss and address these issues in tandem. Funding for lighting may be considered by the Port, and there may be some grants for which the City is eligible, but if funds are not available from those sources, funding may need to be allocated from the General Fund of the City including revenue from Measure I and the potential increase in TOT.

Longer-Term Goals and Objectives:

The infrastructure for special events needs to be improved. The water and power facilities are inadequate for many of the events scheduled in the plaza. The handicapped access and parking is also limited and needs to be expanded to serve specific populations. The current setup for sound, especially amplified sound, is disruptive to the residential dwellings and implementing new sound strategies can result in high quality sound with less interruptions for residents living near the plaza.

Reama Park
Smaller neighborhood parks are an important element in building pride and a sense of place in the City. Reama Park located at Elkwood and Second Street falls into that category. A new playground was just installed in the park and the remainder of the park is primarily open space. Typically, this park is used by local residents rather than beachgoers making it an important location for local residents on the west side of the City.

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Vision: Reama Park is the locals park near the beach where residents can spend time together and enjoy a less busy pace than that found at the beachfront. The park is safe and clean and allows neighbors to get to know each other in an environment dominated by beach goers.
1-6 Year Strategy (completion prior to December 31, 2027):

There are two large underutilized grassy areas at Reama Park. The Parks and Recreation Committee should evaluate options to expand or create new recreation opportunities at the park. Potential ideas include a dog park, special event space, expanded picnic area, or pickle ball courts.

Funding Options for 1-6 Year Strategy: Staff has explored funding for dog park improvements and discovered that there is very little such funding available. Therefore, it is likely that funding for a small dog park will need to be allocated from the General Fund of the City.

Longer-Term Goals and Objectives:

Reama Park is located very close to the ocean which makes maintenance and upkeep challenging. Staff will need to carefully monitor the park, make necessary repairs and replace amenities when necessary. Whenever possible, all public parks should have restroom facilities. The City Council should explore the construction of a restroom in the future.

Rose Teeple Park
Rose Teeple Park is the only City Park located north of Palm Avenue. One of the more popular parks in the City, the park is heavily used by the surrounding neighborhoods and is a true gathering spot for residents in the vicinity, generally north of Palm Avenue (SR 75). The playground equipment in Rose Teeple Park was recently replaced and upgraded and is heavily used. The Parks and Recreation Department has concentrated on this Park by holding several outreach events. It is so important to make sure this area is well-maintained and safe. There have been concerns about homelessness in the Park despite it being such a popular location for youth in the neighborhood.

Vision: Teeple Park will be an important community gathering area for the northern neighborhoods in Imperial Beach. The park will serve some of the recreational needs of the neighborhood but will also allow residents to meet and engage in community life. The park will be a safe, well-maintained area where everyone feels comfortable and there are amenities for all ages and abilities. 1-6 Year Strategy (completion prior to December 31, 2027):
 Teeple Park must be a safe and inviting space. The park should be examined for elements of Crime Prevention Through Environmental Design (CPTED) principles to ensure the park is a safe as possible. Additional lighting, security cameras, and other improvements can enhance user safety while also expanding the ability to use the park in the evening hours after working parents have returned home. A safety plan will be developed with cooperation and coordination between residents and the Parks and Recreation Committee followed by presented to the City Council for adoption and action.

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 Except for the playground equipment, open grass area, and a couple of picnic tables, there are very few amenities in Teeple Park. The perimeter landscaping is also outdated and overgrown. A plan to install additional amenities in the park and maximize useable area will be created by the Parks and Recreation Committee for consideration by the City Council. Ideas such as outdoor game tables, pickleball courts, exercise equipment, new water efficient landscaping, and other features that are appropriate in this relatively small space will be explored.
 Because Teeple Park serves a large portion of the City, a concerted effort to improve accessibility for all ages and abilities will be explored by staff.

Funding Options for 1-6 Year Strategy: Although there are some grants available to complete these tasks, they are competitive in nature and funding sources have less funding to provide. Therefore, most of the costs associated with the 1-6 year strategy will need to be included in the budget process for allocation from the General Fund including revenue from Measure I and the potential increase in TOT. Staff will be directed to seek grant funding and explore various other outside funding opportunities.

Longer-Term Goals and Objectives:

Because Teeple Park serves as a community gathering area for a large area, especially for younger children, it is appropriate to construct restroom facilities in the park. This is a very expensive endeavor and will likely require outside funding. Staff will explore funding opportunities and keep the restroom facilities in Teeple Park in mind when applying for competitive grants.

Tijuana River Estuary (Tijuana River National Estuarine Research Reserve) The Tijuana River National Estuarine Research Reserve is a partnership between the United States and the State of California that links the National Oceanic and Atmospheric Administration (NOAA), California State Parks, and the United States Fish and Wildlife Service. The California State Parks operates the Visitor Center and maintains the Border Field State Park and the U.S. Fish and Wildlife Service manages the Tijuana Slough National Wildlife Refuge. The two agencies cooperate to manage the Reserve’s natural resources while furthering the educational and interpretive programs. The City of Imperial Beach, along with other regional agencies and local municipalities share management responsibilities through participation in the Reserve’s Advisory Council. The estuary is a world class conservation area that is under-utilized and under-appreciated in Imperial Beach. There is an assortment of very nice walking trails, a visitor’s center, restrooms, educational facilities, and a parking lot. The estuary is home to a variety of wildlife, especially birds, with several endangered species making their home in Imperial Beach.

Vision: The Tijuana Estuary will be a world class eco-tourism destination with visitors coming from across the globe to experience this environmental gem located on the international border. Once viewed as missed opportunities, the open spaces and environmental interest in the estuary will become both an economic engine for the City and an amenity that allows the City to maintain its small-town atmosphere as two very large cities (San Diego and Tijuana) continue to grow around Imperial Beach.
1-6 Year Strategy (completion prior to December 31, 2027):

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 Staff will take the steps necessary to solidify and expand the relationships with the stewards of the estuary. This will allow the expansion of programs such as walking tours, bird watching, education and history opportunities, stewardship programs, and the promotion of eco-tourism.  Staff will work with the stewards of the estuary and the two school districts in the community to create enhanced educations opportunities.

Funding Options for 1-6 Year Strategy: The costs associated with proposed efforts in the Tijuana Estuary are nominal and will be included in annual work programs.

Veterans Park
Veterans Park is centrally located in the heart of the City. The Imperial Beach Civic Center, the Senior Center, the Imperial Beach branch of the San Diego County Library and the Boys & Girls Club facility are all located within or immediately adjacent to the Park. The Park has something for everyone in the community including a nice walking path with a walking history of the area, a performance rotunda, recently renovated restrooms, a playground with a planned splash pad, a soccer field, a dog park and other features such as a tribute to Naval Canine Units. As a military community, Veterans Park is more than just another open space. It celebrates and memorializes the sacrifices of those who have served their country with honor which makes this space almost sacred for residents and visitors. The rotunda contains several dozen commemoration bricks purchased by residents and visitors in memory of loved ones. At times, there are concerns about homelessness and vagrancy at the park which is important to recognize and address.

Vision: Veterans Park will be a safe and attractive gathering area for everyone in the City. The commemoration of veterans who have served their Country is the ideal purpose for an area that allows residents to enjoy the very best of living in Imperial Beach. The park will be comfortable, clean and an exemplary space for residents and visitors in the City. The Senior Center will be updated to compliment the new library and a Veterans Memorial to honor all who served will be added.
1-6 Year Strategy (completion prior to December 31, 2027):
 The existing playground equipment at Veterans Park is aged and in poor condition. The playground and the surface below the equipment are in need of replacement. At least a portion of the new equipment should be accessible to persons with disabilities. The layout and configuration of the equipment will be reviewed by the Parks and Recreation Committee to obtain recommendations and suggestions.  Enhancing the facilities in Veterans Park to be more attractive is an important element of keeping the park relevant to the entire community. A safe and fun splash pad will be an attraction to Veterans Park that isn’t practical in most of the other parks.
 New exercise equipment, primarily designed for older adult and senior users will be installed in strategic locations in Veterans Park. The equipment will form an exercise cycle that can be used to promote healthy lifestyles.

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 After many years of use, the turf at soccer field is very work and needs to be replaced. In addition to turf replacement, lights will be installed to allow use of the field in the evening hours. The lights will be installed with consideration given to the adjacent property owners.  The central location of Veterans Park near the center of the community and adjacent to City Hall makes it an excellent location to provide vital information to the community. A new electronic message board will be installed in Veterans Park to improve outreach efforts.

Funding Options for 1-6 Year Strategy: In large part, the funding for the projects in Veterans Park has been identified. Using funding from the American Rescue Plan Act (ARPA), Community Development Block Grant (CDBG), private donations, and other budgeted expenses. If there are shortfalls in the funding, there is funding from the Parks Impact Fee available and if necessary, the City Council can allocate funds from the General Fund of the City including revenue from Measure I and the potential increase in TOT.

Longer-Term Goals and Objectives
 The Imperial Beach Senior Center is an important amenity for the community and is in very poor condition.

The Center needs to be completely rebuilt and the improvements will cost several million dollars. Staff has sought funding through grants and private sources but have thus far been unsuccessful. Staff will continue to explore funding options, but the reconstruction of the Senior Center is likely a longer-term goal. One option staff may consider is adding a prefab or modular classroom to expand programming at the Senior Center as funding options are considered.
 The irrigation system in Veterans Park has been installed and modified in a piecemeal manner and the park lacks a comprehensive and efficient irrigation system. The water mainline, sprinklers, and drainage system needs a complete overhaul. Staff will prepare a plan for the park in the near future but funding the replacement of the system will be a future endeavor.  The storm drain system in the park including the deteriorated corrugated metal system is in need of replacement and modernization. Improved storm water drainage and retention at the park will improve drainage and nuisance flooding of adjacent areas around the park.  Lighting in the park need to be evaluated for safety and modernized for energy efficiency. The existing bollard lights should be replaced with energy efficient LEDs and additional lighting installed where needed.  The rotunda in Veterans Park is the public gathering area of the park. The structure is in poor condition and will need to be replaced in the future. It will be complicated by the inclusion of memorial bricks that have been placed on the performance platform of the rotunda.

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Chapter 3 – Citywide Capital, Recreation and Open Space Opportunities The Imperial Beach strategic plan, the Bigger Picture, must include capital projects, anticipated public works improvements, recreation and open space opportunities and other community investments. However, it should be noted that the City Council has adopted a Capital Improvements Program and although there may be some overlap, this document is not intended to replace or nullify the projects identified in the adopted Capital Improvements Program.

Implementation of the Palm Avenue Master Plan
The City of Imperial Beach received a grant for
preparation of the Palm Avenue Master Plan.

Extensive outreach and many public meetings
were conducted resulting in a conceptual plan for
the highest volume road in the community. As
additional funding is identified, implementation of
the plan will become a reality. Although the timing
for obtaining enough funding for implementation
of the plan is unknown, the plan is very important
in immediate and short-term planning and
development along the roadway. As new projects are submitted for review, the design elements are reviewed for consistency with the Palm Avenue Master Plan.

Vision: Palm Avenue will define Imperial Beach as “Classic Southern California”; a beach-oriented community with a safe, small town family atmosphere, rich is natural and cultural resources. Palm Avenue will be a gathering place for the community, rather than a dividing line, linking different neighborhoods as a safe, efficient and attractive transportation corridor. The roadway will support a thriving business climate and be a financial anchor for the City. 1-6 Year Strategy (completion prior to December 31, 2027):
 Staff will review all development projects in the Palm Avenue Master Plan area for consistency with the plan. A deferred improvement plan will be created for any elements of the plan that cannot be implemented at the current time so that when they can be implemented, the work can be completed.  Staff will review the plan on an annual basis to ensure the latest transportation solutions and trends are accommodated. For instance, there is a growing number of electrical vehicles and in order to comply with Federal and State laws, the number of electrical cars will continue to grow. The anticipated number of charging stations along the corridor may need to be increased to address this changing trend.

Funding options for 1-6 Year Strategy: The costs associated with the short-term tasks for the Palm Avenue Master Plan will be nominal and included in the annual work plan in the Community Development Department. The need for additional funding is not anticipated.

Longer-Term Goals and Objectives:

Staff will continue to explore funding options and opportunities to implement the Palm Avenue Master Plan. The effort will require many millions of dollars and likely a variety of funding sources. Potential funding sources include

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the proceeds from the Pond 20 transaction with the Port of San Diego, transportation grants, private funding associated with development projects and City contributions. In the meantime, the plan will continue to serve as a guiding document for development along Palm Avenue.

City Hall Complex
The Imperial Beach City Hall is co-located with the Imperial Beach Fire Station and the substation of the San Diego Sheriff’s Department. The structures are in generally good condition, but aesthetic and mechanical updates and remodeling is needed. Recent City Council Chamber, flooring, window and office equipment improvements have created a more comfortable working environment and a better experience for residents and visitors to the City Hall Complex, and additional projects will result in a functional civic center.

Vision: The Imperial Beach City Hall Complex will be an attractive, efficient, and safe location to perform the necessary functions of local government. Residents and clients will be able to conduct business in a professional setting.
1-6 Year Strategy (completion prior to December 31, 2027):
 The community room will be updated to reflect the flooring and décor improvements of the main building at City Hall.
 The Fire Department, especially the residential area of the building, will be remodeled and updated. The restroom facilities, kitchen area and offices will reflect the improvements made at City Hall, and the living areas, including furnishings, will be high quality and attractive.  The exterior of the buildings will be updated to be more visually attractive. Details such as the replacement of the deteriorating facia will be replaced, and attractive accent colors will be implemented into the building design.
 An outdoor lunch, exercise and rest area will be improved south of the parking lot. The area will include tables, exercise equipment, sitting space, and other amenities with areas of shading and wind blocks.

Funding options for 1-6 Year Strategy: The costs associated with the short-term tasks for the City Hall Complex will be allocated from the General Fund.

Longer-Term Goals and Objectives:

Expansion of the City Council Chambers, additional office and meeting space and generally a more efficient use of space in the City Hall Complex will require significant planning and funding. Staff will explore various funding options, but it is likely that this funding will need to be allocated from the General Fund of the City. Recently, funding from the American Rescue Plan Act was used to complete various safety improvement including air filtration and better circulation.

Pocket Parks
There are some small, but important open spaces in the community that add to the systems of parks and open spaces. The pocket park at 10th Street and Iris is not a true park facility, but it provides an open space in an underserved area of the community. The Park includes Native American art and was dedicated by the Elders of the Kumeyaay Nation. There is a small, landscaped area located near the Fleet Reserve Association just north of

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Palm Avenue on Silver Strand Boulevard. This space provides an area for meditation and reflection for those walking through this unused road right of way. Staff will explore other potential locations for smaller, but important public spaces through the community.

Safe Walking Routes and Bicycle Lanes, Transit Opportunities Geographically, Imperial Beach has a small footprint and is relatively flat in elevation. If safe walkways are provided, most residents and visitors can easily reach most destinations on foot or bicycle. To realize the full benefit of reduced vehicular travel, there must be attractive and safe pedestrian and bicycle facilities throughout the community that link all key destinations with the residential neighborhoods.

Complicating this effort is the fact that at last measure, more than 90% of the workforce in Imperial Beach had to leave the City for employment. Not surprisingly, a significant portion of the employment commute occurs at a similar time as the start of the school day in the community. For this reason, the City must place a high emphasis on safe walking routes to schools.

Complementing the safe walking routes, the City must continue to provide amenities such as the Tijuana Estuary Boardwalk located between 3rd Street and Seacoast Drive on the south side of Imperial Beach Boulevard, and dedicated bike lanes separated from traffic flow to encourage the use of non-motorized facilities.

The City of Imperial Beach is well served by bus transit but lacks a light rail station and taxi service is extremely limited. The City would benefit from a local shuttle service that allows people to be transported between major destinations in the City as well as regular and reliable transportation from Imperial Beach to the Palm Avenue Trolley Station (light rail) located east of Interstate 5.

Parking Programs and Improvements
Parking in a coastal community is an existential issue that impacts the lifestyle of residents, the experience of visitors, and the success of local businesses. The City Council recently directed staff to complete a parking analysis for the western portion of the community, but the results of the analysis can be applied throughout the community. Both near-term and longer-term solutions were explored and identified for consideration by the City Council.

Vision: Parking in Imperial Beach will allow residents to park at or near their homes, visitors to park near primary destination areas, and patrons of local businesses to find parking near their destination. 1-6 Year Strategy (completion prior to December 31, 2027):
 Convert segments of unrestricted parking on Seacoast Drive and Palm Avenue to 2-hour time restricted parking to increase parking turnover for local businesses.  Consult with individual business to determine whether existing 20-minute time restricted parking should be maintained or converted to 2-hour time restricted parking.  Convert unrestricted parking on the west side of Seacoast Drive south of Donax Avenue to a passenger loading zone with signage for rideshare pick-up/drop-off.  Continue to require new development projects in the coastal area to implement Transportation Demand Management strategies to support alternative modes of transportation and reduce parking demand.

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 Collaborate with existing businesses and perspective developers on opportunities for joint use of existing parking facilities and potential to construct new facilities.  Consider charging a fee to park in the Seacoast and Palm Lot, and the Seacoast and Elkwood Lot on weekends and/or implement time-restricted parking (such as 4-hour) to manage demand and increase parking turnover during peak periods of beach activity.

Funding options for 1-6 Year Strategy: The costs associated with exploring parking options will be allocated from the General Fund, including revenue from Measure I and the potential increase in TOT.

Longer-Term Goals and Objectives:

Many of the parking objectives will take many years and significant funding to complete. However, it is important to identify the potential solutions and begin to work toward implementation of the long-range goals. As funding becomes available and as conditions warrant, the following parking management strategies should be explored:
 Perform a feasibility study to evaluate design concepts and associated costs, benefits and impacts of converting Seacoast Drive and 2nd Street into a one-way couplet with parallel parking on one side of the street and angle parking on the other; the study should also explore options for protected bike facilities and/or wider sidewalks on Seacoast Drive.
 Seek funding opportunities, such as the San Diego Unified Port District’s CIP or public-private partnerships, to construct a two-to-three story parking structure along Seacoast Drive or at other strategic locations in proximity to the beach.
 Establish an In-Lieu Fee Program for new development to support new parking, on-going maintenance costs, and/or enforcement of time restrictions, pay or permit parking within the coastal area.  Implement a weekend shuttle service from the Palm Ave Trolley/Transit Station just east of I-5, or the large shopping center just west of I-5, to primary destinations off Seacoast Drive such as Dunes Park at Daisy Avenue and the Imperial Beach Pier at Evergreen Avenue.  Consider posting 4-hour time restricted parking on some residential streets within two blocks of the beach to increase turnover for beachgoers, while offering permits to area residents that would allow them to park in excess of the time restriction.
 Consider implementing parking meters on Seacoast Drive and Palm Avenue to increase parking turnover for local businesses, while providing more flexibility for customers.

Energy Efficiency and Electric Vehicles
The City of Imperial Beach has been a leader in exploring and implementing energy efficiency methods and reducing the City’s carbon footprint. However, there are additional opportunities and advancement that must be reviewed and acted upon. Some of the opportunities that will be explored in the next five years include:
 Installation of solar panels at appropriate municipal facilities in the City. (City Hall, 170 Palm, and Sports Park Recreation Center)
 Creation of a plan to transition the City’s fleet to zero emission vehicles and implement policies that by 2027 all new vehicle purchases in the City will be electric.

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Chapter 4 – Other Considerations
The Bigger Picture is a strategic plan for the City that links with many other planning document and policies adopted by the City Council. Additionally, there are several important priorities identified by the City Council that aren’t included in this document but should be noted as parallel efforts.  The Imperial Beach General Plan, Local Coastal Program, municipal budget, Capital Improvements Program, Sea Level Rise Analysis, the proposed Parks Master Plan, the Imperial Beach Municipal Code and similar documents are not competing but rather companion documents to the Bigger Picture. The purpose of the Bigger Picture is to consolidate and organize the financial and human resources of the City into an action document implemented at the direction of the City Council.  The impact of transboundary sewage and debris from Mexico into the Tijuana River Valley and the Pacific Ocean is an overarching and an all-encompassing issue for the City of Imperial Beach. However, as a small municipality, there are very limited actions the City can take to address this issue. Although not included herein, it should be noted that this is the highest priority issue for the City of Imperial Beach.  The City has many partners that can provide assistance in addressing the goals and objectives of this strategic plan. The Chamber of Commerce, the Design Review Board, Parks and Recreation Committee, the Tidelands Advisory Committee, the Port of San Diego, the United States Navy, SANDAG, the State of California, the Federal Government and countless other partners will be counted on for the success of the City.

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The Bigger Picture Summary of Near-Term Projects and Funding Options 1-6 Year Strategic Projects
Communitywide Strategic Efforts
Clean and Safe Neighborhoods
 Elimination of Graffiti within 48 Hours
 Maintenance of Streets and Storm Drains
 Removal of Illegally Dumped Items
 Maintain Low Crime Rate Achieved in Recent Years
 Improve Emergency Preparedness and Conduct Exercises
 Maintain Highest Level of Marine and Beach Safety
 Maintain Effective Animal Control Services
 Improve Code Compliance Practices Including Implementation of a User-Friendly Reporting System  Expand the Community Park Ranger and Ambassador Program  Complete Crime Prevention Through Environmental Design Studies and Implement Solutions Update Imperial Beach General Plan and Local Coastal Program  Complete the General Plan and Local Coastal Program for Consideration by the City Council Events, Activities and Cultural Exchange
 Improve Experience for Those Attending Events in Imperial Beach  Create New Events that Showcase the Community
 Create New Events that Appeal to All Ages, Ethnicities and Genders  Operate the Highest-Level Parks and Recreation Program  Activate Under-Utilized Park and Facility Space
 Update the Recreation and Event Facilities to Accommodate Better Events Outreach and Communications
 Implement New Webpage that is User-Friendly and Bi-Lingual  Expand the Social Media Footprint of the City
 Maintain a Constant Presence in Traditional Video and Print Media  Be Intentional with Increased Outreach (multi-lingual and multi-cultural)  Install Electronic Message Boards in Key Locations
 Explore Innovative and Unconventional Methods to Reach All Residents Physical Accessibility
 Create Recreational Programs for Residents with Special Needs  Improve Parking and Access to Major Destinations
 Improve and Create Safe Walking Spaces
 Install Additional Bicycle Lanes that are Separated from Traffic Where Possible  Provide Additional ADA Friendly Mats at the Beach

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 Install Better Wayfinding Signs in the Community
 Install Inclusive Playground Equipment and Other Amenities Social Accessibility and Equity
 Join the San Diego Network of AARP and National Age Friendly Cities  Facilitate and Support the Creation of Community Based Organizations to Improve Equity  Address Outreach and Equity at the Onset of All Projects  Incorporate Equity Policies in the Guiding Documents of the City  Provide High-Quality Youth Development Programs
 Implement Multi-Lingual Outreach and Education Programs for Housing  Develop and Implement an Affirmative Fair Marketing Plan Relationships and Partnerships
 Cultivate and Strengthen Relationships and Partnerships

The Bigger Picture DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 40
Project Based Strategic Efforts
13th Street Community Corridor Improvements
 Prepare a 13th Street Community Corridor Plan
 Conduct Outreach to Businesses to Identify Barriers to Investment  Conduct Outreach to Multi-Family Residential Managers to Identify Barriers to Re-Investment  Implement Initial Lower-Cost Improvements of the Corridor Plan 170 Palm Avenue
 Complete Upgrades Necessary to Conduct Recreation Programs Bayshore Bikeway
 Install Bikeway Regulatory Signs
 Install Hydration Stations
 Create a Cycling/Pedestrian Safety Plan
 Install Additional Lighting in Strategic Locations
 Improve the Maintenance of Surface and Vegetation
Bayfront
 Complete an Ownership and Land Use Analysis
 Update the General Plan and Local Coastal Program to Indicate Preferred Uses  Create an Imperial Beach Bayfront Specific Plan
 Monitor Property Ownership
Beachfront
 Complete a Reinvestment and Façade Renovation Program  Complete an Art, Mural, and Activity Program
 Install Wayfinding and Storytelling Signage
 Install Picture Platforms, Maps, and Points of Interest Facilities  Work with the Port of San Diego to Complete Improvements to the Pier  Create Programs to Address and Mitigate Impacts that Affect Visitor Experiences  Improve Lighting and Other Safety Features on Seacoast Drive Bicentennial Triangle
 Install Electronic Message Board
 Place an Additional Piece of Public Art
 Activate with Seasonal Decorations
Border to Bayshore Bikeway
 Ensure Improvements are Safe and Aesthetically Pleasing  Meet with Business Owners Impacted by the Improvements to Mitigate Concerns Borderfield State Park
 Work with Appropriate Partners to Open the Park on a More Consistent Basis

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Dunes Park
 Install Additional Safety Lighting
 Install Feet and Equipment Washing Station
 Upgrade Hydration Station
Eastside Park
 Initiate and Conclude Discussions with South Bay Union School District Regarding Oneonta School  Explore Locations for a Park in the Eastern Portion of the City Imperial Beach Sports Park
 Complete the Remodel of the Recreation Center
 Complete Improvements to the Outdoor Areas of the Sports Park  Install Safety Measures such as Security Cameras and Lighting  Complete a Vehicular Safety Plan for Areas Adjacent to the Sports Park  Increase Access to Ball Fields for Recreation Programs and Open Use  Replace Existing Restrooms
Mar Vista High School Pool
 Complete Agreement for Public Access and Use
Portwood Pier Plaza
 Improve Safety and Aesthetic Lighting
 Address Incompatible Uses
 Update the Equipment at the Tot-Lot
 Upgrade Infrastructure Necessary to Serve Events
Reama Park
 Improve the Underutilized Portions of the Park
Rose Teeple Park
 Complete and Implement a Crime Prevention Through Environmental Design Program  Improve the Underutilized Portions of the Park
 Improve Accessibility for All Amenities
Tijuana River Estuary
 Solidify Relationships
 Create Enhanced Educational Opportunities
Veterans Park
 Replace Existing Playground Equipment
 Install a Splash Pad
 Install Senior Friendly Exercise Equipment
 Replace Turf at Soccer Field
 Install Community Message Board

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Citywide Capital, Recreation and Open Space Opportunities Palm Avenue Master Plan
 Review All Projects On or Near Palm Avenue for Compliance with the Master Plan  Review the Plan on an Annual Basis for Changes in Traffic Patterns and Technology City Hall Complex
 Update the Community Room
 Complete Improvements at the Fire Station
 Update and Improve the Exterior of the Structures
 Install Outdoor Eating and Exercise Area
Pocket Parks
 Identify Locations for Additional Parks
Safe Walking Routes and Bicycle Lanes, Transit Opportunities  Identify and Improve Walking Route and Bicycles Lanes  Work the MTS to Expand Transit Opportunities
Parking Programs and Improvements
 Convert Segments of Seacoast Drive and Palm Avenue to 2-hour Parking  Consult with Businesses Regarding Existing 20-minute Parking  Create a Passenger Loading Zone
 Impose Transportation Demand Management Strategies
 Explore Joint Use of Existing Parking Facilities
 Consider a Parking Fee in the Seacoast and Palm, and the Seacoast and Elkwood Lots

The Bigger Picture – Project Summary DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 1
The Bigger Picture Summary of Near-Term Projects and Funding Options 1-6 Year Strategic Projects
Communitywide Strategic Efforts
Clean and Safe Neighborhoods
 Elimination of Graffiti within 48 Hours
 Maintenance of Streets and Storm Drains
 Removal of Illegally Dumped Items
 Maintain Low Crime Rate Achieved in Recent Years
 Improve Emergency Preparedness and Conduct Exercises
 Maintain Highest Level of Marine and Beach Safety
 Maintain Effective Animal Control Services
 Improve Code Compliance Practices Including Implementation of a User-Friendly Reporting System  Expand the Community Park Ranger and Ambassador Program  Complete Crime Prevention Through Environmental Design Studies and Implement Solutions Update Imperial Beach General Plan and Local Coastal Program  Complete the General Plan and Local Coastal Program for Consideration by the City Council Events, Activities and Cultural Exchange
 Improve Experience for Those Attending Events in Imperial Beach  Create New Events that Showcase the Community
 Create New Events that Appeal to All Ages, Ethnicities and Genders  Operate the Highest-Level Parks and Recreation Program  Activate Under-Utilized Park and Facility Space
 Update the Recreation and Event Facilities to Accommodate Better Events Outreach and Communications
 Implement New Webpage that is User-Friendly and Bi-Lingual  Expand the Social Media Footprint of the City
 Maintain a Constant Presence in Traditional Video and Print Media  Be Intentional with Increased Outreach (multi-lingual and multi-cultural)  Install Electronic Message Boards in Key Locations
 Explore Innovative and Unconventional Methods to Reach All Residents Physical Accessibility
 Create Recreational Programs for Residents with Special Needs  Improve Parking and Access to Major Destinations
 Improve and Create Safe Walking Spaces
 Install Additional Bicycle Lanes that are Separated from Traffic Where Possible  Provide Additional ADA Friendly Mats at the Beach

The Bigger Picture – Project Summary DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 2
 Install Better Wayfinding Signs in the Community
 Install Inclusive Playground Equipment and Other Amenities Social Accessibility and Equity
 Join the San Diego Network of AARP and National Age Friendly Cities  Facilitate and Support the Creation of Community Based Organizations to Improve Equity  Address Outreach and Equity at the Onset of All Projects  Incorporate Equity Policies in the Guiding Documents of the City  Provide High-Quality Youth Development Programs
 Implement Multi-Lingual Outreach and Education Programs for Housing  Develop and Implement an Affirmative Fair Marketing Plan Relationships and Partnerships
 Cultivate and Strengthen Relationships and Partnerships

The Bigger Picture – Project Summary DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 3
Project Based Strategic Efforts
13th Street Community Corridor Improvements
 Prepare a 13th Street Community Corridor Plan
 Conduct Outreach to Businesses to Identify Barriers to Investment  Conduct Outreach to Multi-Family Residential Managers to Identify Barriers to Re-Investment  Implement Initial Lower-Cost Improvements of the Corridor Plan 170 Palm Avenue
 Complete Upgrades Necessary to Conduct Recreation Programs Bayshore Bikeway
 Install Bikeway Regulatory Signs
 Install Hydration Stations
 Create a Cycling/Pedestrian Safety Plan
 Install Additional Lighting in Strategic Locations
 Improve the Maintenance of Surface and Vegetation
Bayfront
 Complete an Ownership and Land Use Analysis
 Update the General Plan and Local Coastal Program to Indicate Preferred Uses  Create an Imperial Beach Bayfront Specific Plan
 Monitor Property Ownership
Beachfront
 Complete a Reinvestment and Façade Renovation Program  Complete an Art, Mural, and Activity Program
 Install Wayfinding and Storytelling Signage
 Install Picture Platforms, Maps, and Points of Interest Facilities  Work with the Port of San Diego to Complete Improvements to the Pier  Create Programs to Address and Mitigate Impacts that Affect Visitor Experiences  Improve Lighting and Other Safety Features on Seacoast Drive Bicentennial Triangle
 Install Electronic Message Board
 Place an Additional Piece of Public Art
 Activate with Seasonal Decorations
Border to Bayshore Bikeway
 Ensure Improvements are Safe and Aesthetically Pleasing  Meet with Business Owners Impacted by the Improvements to Mitigate Concerns Borderfield State Park
 Work with Appropriate Partners to Open the Park on a More Consistent Basis

The Bigger Picture – Project Summary DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 4
Dunes Park
 Install Additional Safety Lighting
 Install Feet and Equipment Washing Station
 Upgrade Hydration Station
Eastside Park
 Initiate and Conclude Discussions with South Bay Union School District Regarding Oneonta School  Explore Locations for a Park in the Eastern Portion of the City Imperial Beach Sports Park
 Complete the Remodel of the Recreation Center
 Complete Improvements to the Outdoor Areas of the Sports Park  Install Safety Measures such as Security Cameras and Lighting  Complete a Vehicular Safety Plan for Areas Adjacent to the Sports Park  Increase Access to Ball Fields for Recreation Programs and Open Use  Replace Existing Restrooms
Mar Vista High School Pool
 Complete Agreement for Public Access and Use
Portwood Pier Plaza
 Improve Safety and Aesthetic Lighting
 Address Incompatible Uses
 Update the Equipment at the Tot-Lot
 Upgrade Infrastructure Necessary to Serve Events
Reama Park
 Improve the Underutilized Portions of the Park
Rose Teeple Park
 Complete and Implement a Crime Prevention Through Environmental Design Program  Improve the Underutilized Portions of the Park
 Improve Accessibility for All Amenities
Tijuana River Estuary
 Solidify Relationships
 Create Enhanced Educational Opportunities
Veterans Park
 Replace Existing Playground Equipment
 Install a Splash Pad
 Install Senior Friendly Exercise Equipment
 Replace Turf at Soccer Field
 Install Community Message Board

The Bigger Picture – Project Summary DRAFT for Discussion Only Draft Date June 15, 2022 [Date] 5
Citywide Capital, Recreation and Open Space Opportunities Palm Avenue Master Plan
 Review All Projects On or Near Palm Avenue for Compliance with the Master Plan  Review the Plan on an Annual Basis for Changes in Traffic Patterns and Technology City Hall Complex
 Update the Community Room
 Complete Improvements at the Fire Station
 Update and Improve the Exterior of the Structures
 Install Outdoor Eating and Exercise Area
Pocket Parks
 Identify Locations for Additional Parks
Safe Walking Routes and Bicycle Lanes, Transit Opportunities  Identify and Improve Walking Route and Bicycles Lanes  Work the MTS to Expand Transit Opportunities
Parking Programs and Improvements
 Convert Segments of Seacoast Drive and Palm Avenue to 2-hour Parking  Consult with Businesses Regarding Existing 20-minute Parking  Create a Passenger Loading Zone
 Impose Transportation Demand Management Strategies
 Explore Joint Use of Existing Parking Facilities
 Consider a Parking Fee in the Seacoast and Palm, and the Seacoast and Elkwood Lots