The following activities have been conducted in support of the Housing Element Update and are summarized in this document; copies of key advertisements and presentations are included at the end of this document and are also available on the project website at https://indianwells.generalplan.org/ . • General Education and Advertisements
• Project Website
• Virtual Community Workshops
• Stakeholder Meetings/Consultation
• Public Review of Draft 2021-2029 Housing Element
City of Indian Wells Housing Element Public Engagement Summary B-3
476
General Education and Advertisements
The City engaged in a multifaceted campaign to advertise the focused update to the City's Housing Element. Using the City's social media accounts, email listsery generated through the General Plan Update, the City's dedicated General Plan Update website and the City's own website, and direct mailers to interested stakeholders, the City worked hard to educate the community on this project.
Social Media
The City of Indian Wells maintains various social media accounts including Facebook, Nextdoor, and Instagram. Starting in late 2020 and continuing throughout the project, the City posted updates to its social media platforms advertising opportunities to provide input and alerting the public to upcoming meetings and workshops.
Emails
The project team complied a database of community members and stakeholders who registered to be notified via email of future public engagement opportunities and key deliverables. Direct emails were sent to these individuals to advertise the General Plan Virtual Workshops and the Public Review Draft 2021-2029 Housing Element.
INDIAN WELLS
HOME FAO GET INVOLVED DOCUMENTS & MAPS CONTACT US
Recorded Community Meetings
Contact Us
III late 2020 and early 2021 lice City hosted
two virtual Community Meetings as part of our
initial General Plan Update public outreach
efforts. Video recordings of these meetings
can be viewed using the links below.
Your Input
6ubmlt A Comment
Col involved in the Indian Wags General Pian Update! 1l ycrd would Iike 10 prowde continents and input on 1110 General Plan Update process, please 1dl out the farm below and press 'submit'.
You can also contact the City of Indian Wells 01
Luis Rubelcava. Assistant Planner
Office. (760) 776-}225
Email. .. -.
Name'
We want to hear what you love about the Fssr tram. LJrI50arne community and your Vision far the future al
Indian Wells_ What types of housing will be Emarl'
desirable for future generations? Haw nail
people gel around our oommunily' Where will
people want 10 shop, dine, and work?
to receive notifications for !Vlore Subjerl
meetings and surveys.
City of Indian Wells Housing Element Public Engagement Summary B-4
477
Project Website
A dedicated project website ( https://indianwells.generalplan.org/) serves as the main conduit of information for individuals who can access material online. The project website is a part of the General Plan Update website (launched in 2020) and is regularly updated to reflect ongoing community input opportunities, advertise draft work products, and answer commonly asked questions.
The project website includes the following pages:
• Home Page: Introduction about the project
• FAQ: A presentation of common questions and answers including an overview of why public feedback is important and how it will be used to shape the work products • Get Involved: Information regarding upcoming and past meetings and events, including public workshops, open houses, and hearings
• Documents & Maps: Library of relevant documents and maps prepared for the project as well as links to the City's Community Development Department webpage which hosts additional City documents
• Contact Us: Project team contact information and a fillable form to submit comments on an ongoing basis and register to receive future project updates Since September 2020, the project website received over 1,200 views from 959 unique visitors resulting in a total of 700 pageviews. The peak of activity happened around the first virtual workshop, facilitated in November 2020.
Virtual Community Workshops
In preparation for the update of the Housing Element, the City prepared a community engagement plan to describe how stakeholders would be engaged in preparing the Housing Element Update. The success of the update process relies on community members, landowners, and other stakeholders shaping the vision and goals. The City is committed to conducting a transparent, inclusive, and meaningful planning process. This document provided the roadmap for community engagement, highlighting stakeholder identification, notification methods, and workshop overview.
The purpose of the community workshops was to share information and solicit broad input. As a result of public health requirements, workshops occurred virtually using a meeting platform familiar to the City. These virtual workshops provided community members and stakeholders an opportunity to interact and participate at a level similar to an in -person workshop. The City conducted virtual workshops on November 18, 2020, and February 22, 2021. These workshops focused on various topics related to the project, including introducing the project, highlighting community priorities, and identifying housing opportunity areas.
City of Indian Wells Housing Element Public Engagement Summary B-5
478
Workshop 1 - Vision & Values
Workshop 1 included interactive activities to identify community values and develop ideas for a land - use vision for Indian Wells. A visioning process was also included to identify and prioritize key development areas/opportunity sites. During this workshop, the City also had the opportunity to provide an overview of the overall update process and various tasks related to general plan updates.
Workshop 1 Themes
Major themes common to all of the input received from participants included:
• Consideration of smart growth reflective of the current development patterns; • Use of vacant properties in the City, including retail spaces and vacant lots; • Need for open space and recreation spaces; and,
• Development of residential sites with the same quality as existing housing.
Workshop 2 - Community Health & Wellness
Workshop 2 focused on identifying ways to incorporate community health and wellness into the Housing Element with activities specific to the retirement, senior, and part-time population in Indian Wells. In addition, the workshop included visioning exercises on community definitions of community health & wellness and their application to the Housing Element update.
Workshop 2 Themes
Major themes common to all of the input received from participants included:
• Interest in prioritizing the expansion of recreation programs and activities including exercise classes, community events, and community workshops;
• Expansion and retention of walkable streets and park trails to encourage healthy lifestyles; and
• Need to expand open space opportunities through the City that are programmable green spaces for both active and passive activities.
City of Indian Wells Housing Element Public Engagement Summary B-6
479
Workshop 2 — Miro Activity
How do you define community health?
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upporluniLles
programs
for physical
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clog
parks
pickle
ball
courts
City of Indian Wells Housing Element Public Engagement Summary B-7
480
Are there changes that could be made in Indian Wells to further encourage residents to live a healthy & balanced life? I like bow vae here
u hr,,,rsrlierkui
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have nol been
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re
Trail
markers to
more
accessibility.
Pop up
events in
the Vue. Art
shows, etc.
Post Covid
planned
evenLs fur
people to
gather.
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LOVE the
idea of
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Community
garden
should be
promoted.
yoga evenings
led on public
grassy lawn
area
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Recreation
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city
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street; Crook
Street
between 111
and Fairway
community
5k run/walk
after COVID
Walkable
streets and
park trails
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Lirld irilu, n.atior,
needs :c be
a,.,ailan.e in a
more publ c 'RD y.
City of Indian Wells Housing Element Public Engagement Summary B-8
481
What would "healthy communities" look like in Indian Wells? 1d ry acivelueIke il00 has
100 ir the parr
sv mhors
0,n-h0t ingsi
generational
i-
generational
opportunities
d halo
0011 Courts would
oC 1 huge plus t0
ir,-:Irh end soda!!
Ideally a
independent
to dependent
senior living
facility
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w0 d0 prnvkdc
onlorirl,thr
s ennanced
al seniors
ic-would
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Municipal park
spaces with
ability to sit
and interact
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parks. !'1:000_
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var.o. beLeerb.11.
ton
Public
information
10 rho plan 1,,0000
on domographles7
hove does chat
change rave: ; rne7
Facilities and
opportunities
tor visiting
grandchildren,
safe, clean &
happy place to
interact
within the
community
A healthy
community
is prepared
City as part
of regional
solutions.
Ideally
Independent
La dependent
senior living
facility
nitote- clay
p ekle hall e1d 031.E
171060 l tweak 0000:
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enhance serer,)
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mare c11iEren a hf4e5
Municipal free
tennis.+pickle
tafllplayground
The city needs
a supermarket
and more
varied retail.
IW does a great
inlr in reaching
0111 171 re,srdence
and otters the
Residence Card.
An
understanding
of the city's
history within
the valley.
A lot of people
have
grandchildren
tool.
Right be
prepared for
climate change
and air quality
c
flo hnlhl.,l 0rne
Library,
Art
Centre
Walkability
Enable the
CV Link
Project!
City of Indian Wells Housing Element Public Engagement Summary B-9
482
Stakeholder Meetings/Consultation
Throughout preparation of the Public Draft General Plan, the City has engaged directly with community stakeholders working in and around Indian Wells. The City sent a hard copy letter and email to stakeholders, including affordable housing developers and advocates, faith -based organizations, and community groups to invite them to consult on the Housing Element Update process. This was a specific and intentional effort to involve all economic segments of the community in the development of the housing element, specifically lower -income households and special needs groups. The City facilitated a direct conversation with Lift to Rise as part of the planning process and appreciates the organization's ongoing involvement in addressing the Coachella Valley's housing needs.
Public Review of Draft Housing Element
The Public Review Draft 2021-2029 Housing Element was made available to the public on December 3, 2021. The material was posted to the project website and the City's website and a press release was posted to the City's website and advertised at public hearings and to individuals registered for project notifications. The City+s-also advertised the Public Review Draft and provided+eat direction on how individuals can provide public comment via its social media challenges and direct letters to stakeholder engaged in housing services in and around Indian Wells. Invitations to review and comment on the draft Housing Element were sent directly to parties who had previously signed -up for notifications and the City advertised availability at meetings with the Planning Commission and City Council.
Interested parties werear-e invited to submit public comments using a fillable comment card available on the project website, provide written comments via mail to City Hall, or email comments to the City's Housing Element Project Manager.
The City received no public comments on the Public Draft 2021-2029 Housing Element during (or after) the 30 -day public review period.
In April 2022, the City hosted an in -person community workshop to review the draft Housing Element and collaborate with the community on how best to accommodate the City's remaining RHNA. At this workshop, the City ask facilitated small group discussions regarding fair housing issues, and confirmed the fair housing analysis contained in the draft Housing Element Background Report. The information provided by the community directly influenced the City's approach to accommodating its RHNA through a Housing Opportunity Site Overlay and the fair housing issues and contributing factors cited throughout this Housing Element.
City of Indian Wells Housing Element Public Engagement Summary B-10
483
Indian Wells City Council
Staff Report - City Manager's Office June 2, 2022
Supplemental Appropriation for I ndian Wells Holiday Experience RECOMMENDED ACTI ON S:
Council DI SCUSSES and DI RECTS staff regarding Indian Wells Holiday experience; and
AUTHORI ZES to finalize the Indian Wells Holiday experience; and APPROVES a supplemental appropriation of the Indian Wells Holiday experience in the amount of $70,000.
BACKGROUND:
At the February 3, 2021, City Council Strategic Planning Session, the Council directed staff to identify opportunities for an Indian Wells Holiday Experience (IW Holiday) in collaboration with the Indian Wells Collection of hotels to help drive business during the slower shoulder season of December. Discussions between the City, Indian Wells Golf Resort, hotel partners, and Visit Greater Palm Springs have been ongoing during monthly Director of Sales Meetings and Resort General Manager Meetings. All partners are onboard for the IW Holiday event.
In summer of 2021 an Indian Wells Event Committee was formed through Sean Smith, Director of Sales & Marketing Indian Wells, Visit Greater Palm Springs. Staff is working in conjunction with the Indian Wells Golf Resort, Hyatt Regency, Miramonte Resort & Spa, and Renaissance Esmeralda on implementing an Indian Wells Collection holiday experience. December is traditionally a needs time for Indian Wells hotels and a multi - property experience would create a unique draw for the drive and direct flight markets.
The concept includes the following amenities and activities:
• Enhanced lighting and decor at each property, the intersection of Highway 111 and Indian Wells Lane, and median of Indian Wells Lane. • Programming will be coordinated and available to guests of any property. For instance, a guest staying at Hyatt would be permitted and encouraged to participate in activities at the golf resort, Miramonte, and Renaissance. 484
• A themed ice-skating rink and Christmas tree at the Indian Wells Golf Resort are also being planned as an anchor attraction.
The experience will be promoted as one cohesive event through a calendar of activities and programs via a marketing strategy targeting the drive, fly, and local markets.
The proposed Indian Wells holiday experience will enhance the visitor experience by providing a unique offering for the holiday season. While there are resorts throughout southern California that decorate and provide activities during the holiday season, a communitywide experience that incorporates multiple properties within walking distance from one another is a unique concept that has the potential to draw visitors from throughout the drive and fly markets. The Indian Wells Collection is desirous of hosting the holiday experience annually, which would provide ongoing demand during a needs time.
DI SCUSSI ON:
At the May 3, 2022, Marketing Committee Meeting, the committee recommendation was to proceed to take to council with the concept but to also explore hiring an event company to manage all the logistics.
In addition, the hotel partners are investing dollars to elevate and deliver on a unique experience in the desert.
Staff has also applied for the Greater Palm Springs Tourism Grant, which offers matching funding of up to $99,285 available for Indian Wells. The City is anticipated to receive the full amount as expenses for the event are estimated at $370,000. Funding from the grant would be used for decorations, lighting, programming, as well as placement and operation of the ice-skating rink.
The Indian Wells holiday experience performance will be tracked by measuring hotel occupancy and average daily rates in comparison to historic levels, ticket sales at the ice- skating rink, and sales of food and beverage at each property. Given this would be the first year for a new annual event, there would be an expectation of initially nominal gains that would increase in subsequent years. The first -year goal is to reach an increase of at least 5% occupancy in leisure over the same period in 2019.
Fl SCAL I M PACT:
The Marketing Committee is currently asking for a supplemental appropriation of $70,000 for FY 2022-23. The City recently approved $300,000 in the FY 2022-23 budget. The costs of the event are to be offset by the $99,285 Greater Palm Springs Tourism Grant, and an estimated $200,000 in revenue from ticket sales and sponsorship of the ice- skating rink. Additional revenues to be generated include: TOT derived from an increase in occupancy, sales tax from increased food and beverage sales at all hotel partners, and 485
increased revenues generated at the Indian Wells Golf Resort from food and beverage sales.
Indian Wells Holiday Experience - Financial
Summary
Area of Treatment
Estimated Expenses Estimated Revenue
City
Highway 111/Indian Wells Lane $ 35,016
Indian Wells Golf Resort 72,799
Planner 30,000
Ice Skating Rink 230,275 200,000
Tourism Foundation Grant - 99,285
Total City $ 368,090 $ 299,285
Resorts Investment
Renaissance Esmeralda $ 40,736
Hyatt Regency 40,686
Miramonte Resort & Spa 20,666
Resort Total Expenses $ 102,088 $ 299,285
Final Total Estimated Expenses
ATTACH M ENT:
1. Decor Examples
$ 470,178 $ 299,285
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