SPECIAL CITY COUNCIL
Meeting Agenda
Tuesday, May 28, 2024
1:00 PM
City Hall Council Chamber
44950 Eldorado Drive, Indian Wells, CA 92210
Welcome to a meeting of the Indian Wells City Council.
Public Comments: Members of the Public who wish to speak should fill out a blue slip and submit it to the City Clerk, comments are limited to 3 minutes. In accordance with State Law, remarks during public comment are to be limited to subjects within the City's jurisdiction.
Notification: If you are an individual with a disability and need a reasonable modification or accommodation pursuant to the Americans with Disabilities Act (ADA) please contact the City Clerk at 760-346-2489, 48 hours prior to the meeting.
Please turn off all communication devices (phones) or put them on non-audible mode (vibrate) during Council proceedings. All documents for public review are available for public inspection at City Hall reception, 44-950 Eldorado Drive, Indian Wells during normal business hours.
Pages
A. CONVENE THE INDIAN WELLS CITY COUNCIL, PLEDGE OF
ALLEGIANCE AND ROLL CALL
MAYOR GREG SANDERS
MAYOR PRO TEM BRUCE WHITMAN
COUNCIL MEMBER TY PEABODY
COUNCIL MEMBER DANA REED
COUNCIL MEMBER DONNA GRIFFITH
B. APPROVAL OF THE FINAL AGENDA
C. PUBLIC COMMENTS
Members of the Public who wish to speak on items listed on the special-agenda may do so at this time. Public comments are limited to 3 minutes. Speakers will be alerted when their time is up and no further comments will be permitted.
D. GENERAL BUSINESS
The Mayor will call upon the members of the public to address the Council regarding the agenda item being considered. After the public has provided comment, the item is closed to further comment and brought to the Council for discussion and action.
D.1 Sponsorship for Live with Kelly & Mark Morning Show 4 RECOMMENDED ACTION:
Council APPROVES the Live with Kelly & Mark Show sponsorship request for $200,000; and
AUTHORIZES City Manager to execute sponsorship agreement with Live with Kelly & Mark Show; and
APPROVES a supplemental appropriation of $200,000 for Fiscal Year 2024-25.
Special Council Agenda- May 28, 2024
E. ADJOURNMENT
To a regularly scheduled meeting of the City Council to be held at 1:30 p.m. on June 20, 2024 in the City Hall Council Chamber.
Affidavit of Posting,
I, Angelica Avila, certify that on May 24, 2024, I caused to be posted a notice of a Special Council Meeting to be held on May 28, 2024 at 1:00 p.m.in the City Hall Council Chamber.
Notices were posted at Indian Wells Civic Center and City's Website [www.cityofindianwells.org]
________________________
Angelica Avila, MMC
City Clerk
Special Council Agenda- May 28, 2024
INDIAN WELLS CITY COUNCIL
May 28, 2024
To: City Council
From: City Manager Department
Prepared by: Micaela Wilkey, Senior Management Analyst
Subject: Sponsorship for Live with Kelly & Mark Morning Show
RECOMMENDED ACTIONS:
Council APPROVES the Live with Kelly & Mark Show sponsorship request for $200,000; and
AUTHORIZES City Manager to execute sponsorship agreement with Live with Kelly & Mark Show; and
APPROVES a supplemental appropriation of $200,000 for Fiscal Year 2024-25.
DISCUSSION:
Live with Kelly & Mark is an ABC television morning talk show hosted by married couple Kelly Ripa and Mark Consuelos. The show has been on air for over 40 years with various hosts. The show is daytime’s #1 entertainment talk show with over 2.2 million daily viewers and is in national syndication.
From time-to-time, the show goes on “ remote location” to various places around the world as part of their morning show experience. Live with Kelly & Mark are considering hosting their show in the Coachella Valley for a couple of days in November 2024.
Visit Greater Palm Springs (VGPS) has been involved in discussions to bring the show to the Coachella Valley in an effort to leverage the show’s endorsement of the Coachella Valley as a premier tourist destination to a large national audience. The cost for this opportunity is $1.4 million. VGPS recognizes th e significant marketing opportunity of having Live with Kelly & Mark in the Coachella Valley that they recently approved spending one million ($1,000,000) to offset the costs to host the show in the Coachella Valley.
VGPS reached out to all local cities asking if they would want to host the Live with Kelly & Mark show in their respective cities for a sponsorship fee. Each city wanting to be considered needs to provide a financial commitment of $200,000, a hotel partner willing to provide approximately 600 room nights with an approximate value of $200,000 , and recommendations for where the show would be aired from. This will cover the remaining
$400,000 after VGPS financial commitment. VGPS is currently negotiating with Indian Wells hotel partners to prov ide room nights , should the City provide the initial commitment.
VGPS has indicated that other cities in the Coachella Valley have expressed an interest in hosting the show. Staff is hopeful that a quick response from the City of Indian Wells will help secure our commitment to hosting in our community. Intent is to work with the producers of Live with Kelly and Mark to host the remote show at the Indian Wells Golf Resort, perhaps on one of the golf courses with Mount Eisenhower in the background.
This p rovides the City a unique opportunity to promote Indian Wells as a tourist destination, Indian Wells Golf Resort (IWGR) as a premier golf facility, and is perfectly timed with the new Richard Blais restaurant opening planned for this fall. While the City may select this location, the ultimate decision will be with the producers of Live with Kelly and Mark. They may prefer another location in Indian Wells (e.g., tennis garden) or the logistics to host at the IWGR are too challenging.
Staff is recommending the Council appropriate the $200,000 for this sponsorship with the expectation that the show will be broadcasted from the IWGR. As an alternative, the Council could authorize the $200,000 be authorized regardless of where the show is broadcast in Indian Wells. Limiting the sponsorship to just the IWGR may disqualify Indian Wells from being considered.
It is also important to no te that the IWGR has fully not analyzed the impacts on golf resort operations from this marketing opportunity nor the logistics needed to host the event, at the time of this report. Staff will provide an update at your meeting.
The Live remote shows started back in 1988 when the show was Live with Regis. Since then, they have done 85 live shows (Attachment No2). According to VGPS the total value of the live show is over $11,745,000, as broken down in Attachment No 1.
OPTIONS:
The City Council may choose to:
1. Sponsor Live with Kelly & Mark Show for $200,000 with the stipulation that the show must broadcast from the Indian Wells Golf Resort
2. Sponsor Live with Kelly & Mark Show and earmark $200,000 , as long as show is broadcasted in Indian Wells.
3. Determine not to move forward with Sponsorship.
4. Provide Alternative direction.
FISCAL IMPACT:
This request requires a $200,000 General Fund supplemental appropriation to the Fiscal Year 2024-25 budget. Amount will reduce the budgeted Fiscal Year 2024 -25 General Fund surplus of $3.1 million to $2.9 million. Additional costs to the golf resort (e.g., lost revenues for closure of a course, staffing, etc.) are unknown at this time.
ATTACHMENTS:
1. Live with Kelly and Mark Show Value
2. Live with Kelly and Mark Show Statistics
LIVE with Kelly & Mark Oct. 2023
Typical remote daily 1-hour value
Element Description Value
Opening
montage
Featuring destination & hotel footage $75K
Partner Bumper
(hotel/airline)
1 - hotel bumper
1 - airline bumper
$50K
Location
Bumpers
4 - location bumpers $80K
Host venue
mentions with
copy point
2 per show $200K
Location
package
3 - 5 minutes $500K
Location
exposure
Mentions, programming, beauty shots & celebrity exposure $300K Digital &
Social Media
15 posts across 5 mediums (per day)
5 unique running stories across 5 mediums per day
$500K
Travel Trivia
Contest
Travel Trivia Wheel – Full wheel takeover – providing 4 trips each day (+cost of trip & meals…to be absorbed by host hotel)
$400K
Daily value: $2.105M
4 show value: $8.420M
“LIVE” remote - pre-promotion value [6 - week lead]
Element Description Value
Remote
mentions
1 – Host announce
3 – additional Host mentions
5 – bumpers (for tickets to the broadcasts)
$375K
Digital &
Social Media
1 - post of the original remote host announce on 5 platforms [5] 1 - post per week related to remote on 5 platforms for 6 weeks [30] 3 - post per day, from destination on 5 platforms, for 3 days leading up to 1st show [15] $1.250M
15 - unique stories on 5 platforms, for 3 days leading up to the 1st show [45] $1.125M $2.750M
Add-on #1 – Destination viewer contest
Element Description Value
Contest 1 – Host announce
2 - additional Host mentions
5 – bumpers (call to enter)
1 – Host announce contest winner
(+ approx. $50K production cost/fee)
$425K
Add-on #2 – Travel Trivia Wheel pre-promotion
Element Description Value
Travel Trivia
Contest
Destination resort added to Trivia Wheel leading up-to remote (+cost of trip & meals…to be absorbed by host hotel)
$150K
ATTACHMENT #1
LIVE with Kelly & Mark Oct. 2023
Daytime’s #1 Entertainment
Talk Show
+2.2 Million Viewers Daily
“Live” is THE most upscale
daytime talk show
36th Season in National
Syndication
Objective: Greater Palm Springs as host destination for Live with Kelly & Mark, showcasing the region’s unique offerings to a national audience.
Audience: Live with Kelly & Mark boasts a dedicated audience seeking with The coveted women ages 18-54 demographic.
Benefits:
• National exposure through a popular daytime talk show • Showcasing Greater Palm Springs’ attractions, accommodations, events and culinary
• Increased tourism and economic impact for the region
Kelly and Mark's love for the destination
presents a unique opportunity to leverage
their endorsement, further enhancing the
region's appeal to a national audience.
ATTACHMENT #2
“Live” delivers on average
• +10% more viewers than the "TODAY SHOW" 3rd hour
• +55% more than "The Talk"
• +75% more than "The Kelly Clarkson Show"
• +119% more than "Sherri"
• +91% than "The Drew Barrymore Show"
Source: Nielsen Npower, Live+SD (9/5/22 - 7/30/23)
727.5K+
477K+
1.7M+
1.9M+