Indian Wells City Council
September 4, 2025

Council Agenda- September 4, 2025
in physical change in the environment, directly or indirectly; and that the action is nonetheless exempt from the requirements of CEQA in that the activity is covered by the general rule that CEQA applies only to projects that have the potential for causing a significant effect on the environment. (15061(b)(3).)
ATTACHMENTS:

1. Fiscal Year 2025-26 Events

ATTACHMENT Al Agenda- September 4, 2025
2025/2026 Resident Event Calendar
Resident Event
Event Date
Event Information
Welcome Back Party
10/23/2025
TIME: 5:30pm-8:OOpm
LOCATION: Indian Wells Golf Resort-Pavillion
Veterans Day
11/11/2025
TIME: 10:OOam-11:OOam
LOCATION: Indian Wells City Hall
Excursion Tours
2025 -November
Wildlights
2025 -November
Yoga &Wellness
2026-Feburary
Salton Sea
2026-Feburary
PSAM Resident's Day
2026-Feburary
Author Series
2026 -March
Glo in the Park
2026 -April
End of Season
4/23/2026
TIME: 6:OOpm-8:30pm
LOCATION: Indian Wells Golf Resort - Pavillion
Memorial Day
5/25/2026
TIME:9:OOam-10:OOam
LOCATION: Indian Wells Golf Resort - Celebrity Ballroom Cool to be Hot Summer Social
2026 -June
Other/MISC
Misc
Community Partnership

Council Agenda- September 4, 2025
INDIAN WELLS City Council
September 4, 2025
To: City Council
From: City Manager Department
Prepared by: Catherine Manning, Management Assistant
Subject: Citywide Holiday Decorations Recommendation
RECOMMENDED ACTIONS:

Council APPROVES the Community Activities and the Finance Committee recommendation for the citywide holiday decorations; and FINDS the action exempt from California Environmental Quality Act (CEQA) review under Guidelines section 15061(b)(3).

BACKGROUND:

During the Strategic Planning Session held on April 17, 2025, the City Council reaffirmed its commitment to fostering a vibrant and welcoming atmosphere throughout the holiday season. This strategic initiative is designed to elevate the visual appeal of public spaces, stimulate economic activity by supporting local businesses, and strengthen community bonds through shared experiences and festive gatherings.

By investing in high -quality holiday decor and thoughtfully curated programming, the City aims to create an environment that reflects the spirit of Indian Wells —inviting, elegant, and community -oriented. These enhancements are not only intended to enrich the resident experience but also to position Indian Wells as a destination for seasonal tourism and civic pride. The decorations are to include but are not limited to a 32' lighted frame tree at City Hall, 20 snowflake pole decorations at 10 intersections, and decor on both Indian Wells Lane and the Corner of Highway 111 and Cook Street. Once approved, City staff will coordinate with the Community Activities Committee to determine a date for the Tree Lighting Ceremony.

Advisory Committee Recommendation
As part of the City Council's strategic goal to enhance community spirit through expanded holiday lighting, the Community Activities Committee reviewed proposals from two vendors. After a thorough evaluation of design concepts, service capabilities, and alignment with the City's aesthetic, the Committee determined that Christmas Kings best reflects the City's brand and vision, and their proposal was within the approved budget for Fiscal Year 2025-26. This recommendation supports the broader initiative to create a festive and welcoming atmosphere throughout the holiday season.

Council Agenda- September 4, 2025
Following the City Council's approval of a $100,000 allocation in the Fiscal Year 2025-26 budget for citywide holiday decorations, the Finance Committee reviewed the Community Activities Committee's vendor recommendation. The Committee selected Christmas Kings based on alignment with the City's brand and vision.

The Finance Committee's input on the proposed vendor and associated expenditure is requested prior to final implementation. The Finance Committee reviewed the proposal from The Christmas Kings vendor, recommended by the Community Activities Committee and determined that the rental option for one year in the amount of $65,000 better serves the needs of the City. The Committee requested that the item be brought back for further review, including future purchase options.

CITY COUNCIL STRATEGIC GOAL:

At the Strategic Planning Session held on April 17, 2025, the City Council added this initiative as a strategic goal. This action directly supports the Council's objective of "Enhancing the Quality of Life" for the community.

OPTIONS:

Council Options:

1. Approve the Community Activities and the Finance Committee's recommendation to select "The Christmas Kings" proposal for Citywide Holiday Decorations.

2. Provide alternative direction.

FISCAL IMPACT:

The City Council approved an allocation of $100,000 in the FY 2025-26 budget for citywide holiday decorations.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

The action is not a project within the meaning of Section 15378 of the State of California Environmental Quality Act ("CEQA") Guidelines, because it has no potential for resulting in physical change in the environment, directly or indirectly; and that the action is nonetheless exempt from the requirements of CEQA in that the activity is covered by the general rule that CEQA applies only to projects that have the potential for causing a significant effect on the environment. (14 CCR 15061 (b)(3).) ATTACHMENTS:

1. Holiday Decor Proposal

ii
Council Agenda- September 4, 2025
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ATTACHMENT Plage 539 of 1021

Indian Wells

CITY HALL
Frozen Throne
Photo Op
Installed at City Hall near the
Christmas tree
,....;' A- da- September 4, 2025

Indian Wells
Golf Resort
Entrance Monuments
(Each Side)
7 - Palm Trees Wrapped in PURE
white micro LED lights with BLUE
flood lights installed to shine on the
fronds
2 - 4-6' 2D Snowflakes
1 - 10' 2D Snowflake

Indian Wells

POLE DECOR
20 TOTAL UNITS - 2 at each of the
listed intersections:

Highway 111 & Village Center
Dr.

Highway 111 & Cook St.

Highway 111 & Province Way.

Highway 111 & Rancho
Palmeras Dr.

Highway 111 & Eldorado Dr.

Highway 111 & Indian Wells Ln.

Highway 111 & Club Dr.

Highway 111 & Miles Ave.

Highway 111 & Mountain Cove
Dr.

Eldorado Dr. & Fred Waring Dr.
20 Total Units
Catholic
Desert, CA
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Fred Waring Dr
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. Ia.
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HWY111- HWY111-
Indian Wells Club
Lane
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Miles
Fred Waring Dr Fred Waring Or
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Indianarden
Tannic Garden
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Palm Royale
Country Club
s
Horn,
by Hill
•iinia Cliffhouse
HWY 111 - von
Mountain Cove

Indian Wells
COOK ST/HWY111
Corners
4 - 6-8' 2D Snowflakes installed on
each side of the walkway heading
into the "palm grove" on each side of
the street
*NOTE - Uplighting shown in
rendering is something the City
installs and maintains.

Indian Wells

RENTAL PRICING
CITY HALL:
32' PURE Lighted Frame Tree
Frozen Throne Photo Op
INDIAN WELLS GOLF RESORT:
14 - Palm Trees Wrapped in PURE LED Micro lights with BLUE Flood lights to shine into canopies
4 - 4-6' 2D Snowflakes
2 -10' 2D Snowflakes
INDIAN WELLS POLE DECOR:
20 - Snowflake Pole Decor installed at 10 intersections CORNER OF COOK / HWY 111:
4 - 6-8' 2D Snowflakes
RENTAL: $65,000
Includes: Installation, Service, and Removal. ALL product included in package as a RENTAL.

Cot Benda- September 4, 2025

PURCHASE/RENTAL PRICING
PURCHASE:
32' WARM Lighted Frame Tree
Includes:
5' Starburst Tree Topper
Ornament Package - Medium Fill
Labor - Ornament installation
Shipping and Taxes
Storage Components
Installation and logistics
1st year storage
TREE PURCHASE PRICE: S90,000
Install, service, removal year one is included in the purchase price - ongoing install, service, removal would be $25,000 annually.

ANNUAL RENTAL:

Frozen Throne Photo Op
INDIAN WELLS GOLF RESORT:
14 - Palm Trees Wrapped in PURE LED Micro lights with BLUE Flood lights to shine into canopies
4 - 4-6' 2D Snowflakes
2 - 10' 20 Snowflakes
INDIAN WELLS POLE DECOR:
20 - Snowflake Pole Decor installed at 10 intersections CORNER OF COOK / HWY 111:
4 - 6-8' 2D Snowflakes
RENTAL PACKAGE: S30,000
YEAR 1 TOTAL PRICING: $120,000
ONGOING ANNUAL : S55,000 Page
545 of 1021

Council Agenda- September 4, 2025
Thank You!
We look forward to bringing your idea to life!
DISCLOSURE: all renderings and visions are IP of TCK and is not to be disclosed to any persons outside of your property and its partners. Designs are free of charge but must not be distributed to others.

Council Agenda- September 4, 2025

INDIAN WELLS CITY COUNCIL
September 4, 2025
To: City Council
From: City Manager Department
Prepared by: Micaela Wilkey, Senior Management Analyst
Subject: Communication Plan Progress Report
RECOMMENDED ACTIONS:

Council RECEIVES and FILES the Communication Plan Progress Report; and FINDS the action exempt from California Environmental Quality Act (CEQA) review under Guidelines section 15061(b)(3).

DISCUSSION:

At the April 17, 2025, City Council Strategic Planning Session, the City Council provided the recommended goals and activities for Fiscal Year 2025-2026. Goal #5: Enhancing the Quality of Life, was to revisit priorities in communication plan and implementation. These goals and activities are a continuation of the updated 2024 Communications Plan Update adopted at the July 18, 2024, council meeting.

The purpose of the progress report on the communication plan is to advise council and the public on the many items within the report. Tripepi Smith was engaged by the City of Indian Wells in 2018 to provide a full Communications Assessment on overall city communications. In 2024, Tripepi Smith was asked to review progress on the prior report and provide an updated roster of items to consider addressing in the coming year to enhance its communications and optimize platforms to further engage the community.

The Progress Update reports on what efforts have been made in the past year to act on the 2024 recommendations and council goal.

It was identified that communications are a critical component of informing the public and seeking community feedback on an array of City activities and policies. In Indian Wells, communication takes on an enhanced purpose with a need to promote the City's resorts as destinations, while also promoting City venues such as the Indian Wells Golf Resort. It was identified that the City has distinct audiences, residents, and visitors, that require different emphasis for information that is conveyed.

The city communication efforts still perform way above industry standards and have been the catalyst that other cities follow.

Council Agenda- September 4, 2025
Since the 2024 update, the City has completed most of the recommendations made in the original report (Attachment No. 1).

The updated Communication Assessment Progress Report is provided (Attachment No. 2). The city has used this document to guide future enhancements and changes. It is important to note that some of the recommendations contained within communication plan have been placed on hold, pending an Branding Ad Hoc Committee recommendations that may affect specific projects. These include:
• Paid Partnerships Recommendations
o 0 Complete, 4 In Progress, 0 Not Started
• Collaboration Strategy Recommendations
o 3 Complete, 4 In Progress, 2 Not Started
• IW-TV Recommendations
o 11 Complete, 16 In Progress, 7 Not Started (Keeping IW-TV as is currently)1 • GenAI Recommendations
o 2 Complete, 1 In Progress, 6 Not Started
• Strategy & Policy Recommendations
o 0 Complete, 2 In Progress, 0 Not Started
• Email Communications
o 2 Complete, 2 In Progress, 0 Not Started
• Social Media Strategy Recommendations
o 13 Complete, 1 In Progress, 1 Not Started
• Website Recommendations (Awaiting Branding Ad Hoc Recommendations) o 0 Complete, 2 in Progress, 2 Not Started
Overall Total: 31 Complete, 32 In Progress, 18 Not Started These enhancements will continue to be monitored regularly to optimize current communication platforms and further engage the community.

FISCAL IMPACT:

This staff report is informational only; there is no additional fiscal impact.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

The action is not a project within the meaning of Section 15378 of the State of California Environmental Quality Act ("CEQA') Guidelines, because it has no potential for resulting in physical change in the environment, directly or indirectly; and that the action is 1 It is important to note that there has been a discussion to not make significant investments in programming on IWTV at this time. Rather, expand other communication mediums.

Council Agenda- September 4, 2025
nonetheless exempt from the requirements of CEQA in that the activity is covered by the general rule that CEQA applies only to projects that have the potential for causing a significant effect on the environment. (15061(b)(3).)
ATTACHMENTS:

1. Communication Assessment Update Report 2024

2. Communication Assessment Progress Report 2025

Council Agenda- September 4, 2025
ATTACHMENT #1

INDIAN N, WELLS
CALI FO RN I A.

Indian Wells, CA
Communications Assessment Update
Submitted: June 13, 2024
By: Ryder Todd Smith, President
Cameron Grimm, Director
Karen Villasenor, Sr. Business Analyst
Kaetlyn Hernandez, Business Analyst
9 marketing • technology • public affairs

TRIPEPI SMITH

Council Agenda- September 4, 2025
Table of Contents
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
INDIAN WELLS BY THE NUMBERS 5
CURRENT COMMUNICATION METHODS 8
GENERATIVE ARTIFICIAL INTELLIGENCE 21
IW-TV 24

COLLABORATION - CITY OF INDIAN WELLS, INDIAN WELLS GOLF RESORT & VISIT GREATER PALM SPRINGS 25

PAID PARTNERSHIPS - ACRISURE ARENA SPONSORSHIP

OBSERVATIONS

RECOMMENDATIONS

APPENDIX A - ACRISURE ARENA SPONSORSHIP REPORT

APPENDIX B - VGPS MONTHLY REPORT

APPENDIX C - MARKETING COMMITTEE AGENDA

APPENDIX D - GOLF RESORT ADVISORY COMMITTEE AGENDA
28 30
30 44
46 75
77 2

Council Agenda- September 4, 2025
Executive Summary
The City of Indian Wells has made great strides in its communication efforts since the 2018 Communications Assessment. The City has completed a majority of the recommendations made in that report, including the establishment of different approaches, budgets and pathways of engagement for its two distinct audiences: residents and visitors. These accomplishments include the implementation of a resident -based email platform (Constant Contact), designation of resident -focused social media platforms (Facebook, X (formerly Twitter), YouTube and Nextdoor) and tourism -focused platforms (Facebook, Instagram and Linkedln), the maintenance of an editorial and communications planning process, adoption of written social media policies and completion of user-friendly website updates. In addition, the City has integrated a data -driven approach to its social media strategy, with departments reviewing metrics regularly to inform future outreach campaigns.

Trends continue to move in the right direction on several fronts: the Tennis Garden has reached record - setting attendance, Acrisure Arena's opening has broadened exposure to diverse sports and event offerings and recent enhancements to the resort campus and the Golf Resort have collectively contributed to positive revenue for the City. These developments also help to build the City's reputation as a premier destination within the California's Coachella Valley.

As a City with a history of communicating well with residents and a commitment to transparency and resident engagement, City staff continue to distribute City information through one of its most robust channels, email communication. Indian Wells has a huge advantage in the area of email collection with its Resident Benefit Card program. This program alone results in significant email address collection for the City, giving it the strongest ratio of population to resident email addresses collected we have observed in a city.

Additionally, in comparison to other cities with similar geography or population, the City of Indian Wells boasts a significant volume of posts and engagements on social media:
• City of Indian Wells: Average of 30 posts/month, 169 engagements • City of Ojai: Average of 7 posts/month, 121 engagements • City of Avalon: Average of 18 posts/month, 167 engagements • City of Del Mar: Average of 21 posts/month, 61 engagements • City of La Canada Flintridge: Average of 25 posts/month, 338 engagements • City of Palm Desert: Average of 46 posts/month, 682 engagements In the following pages, Tripepi Smith outlines our observations and makes a series of recommendations. The City has built a great foundation of communications, but it is important to remember that communications are ever -evolving. Our recommendations outline how the City can continue to improve and grow from here, leveraging new technologies and adapting to the changing ways society gathers and interprets information. Tripepi Smith turns over stones and seeks to find opportunities for enhancement, even when an operation is performing well. While we don't advocate change for change's sake, it is our duty to find areas for improvement and ensure our engagement adds value. Even cities that excel in communications have room to grow. Recommendations on our part only signify an effort to highlight potential for further advancement.
3

Council Agenda- September 4, 2025
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Council Agenda- September 4, 2025
Indian Wells by the Numbers
The City of Indian Wells leverages a multitude of tools to communicate with the residential community, including a website, social media, email, text messaging services and more. The table below shows the current demographics of the Indian Wells audience and metrics of communications platforms.

Statistic
Count
Notes
City population
4,757
Per the 2020 Decennial Census from
the United States Census Bureau'
Racial demographics
• American Indian and
Alaska Native: .3%
• Asian: 2.7%
• Black or African
American: .7%
• Hispanic or Latino:

6.5%
• Native Hawaiian
and Other Pacific
Islander: .1%
• White: 88.1%
• Other: 2.4%
Per the 2020 Decennial Census from
the United States Census Bureau
Registered voters
3,259
Per the February 2024 Report of
Registration from the California
Secretary of State2
Number of housing units
5,140
Per the 2020 Decennial Census from
the United States Census Bureau
Total email addresses in
Constant Contact
7,665
As of February 2024
Open Rate for emails sent in
the past 12 months through
Constant Contact
59% (790,442)
For February 2023 to February 2024.
16% above the industry average.

Click Rate for emails sent in the
past 12 months through
Constant Contact
5% (38,157)
For February 2023 to February 2024.

At the industry average.

Total issued Resident Benefit
Cards for 23-24 FY
4,223
As of March 7, 2024
1 https://data.census.gov/profile/Indian_Wells_city,_California?g=160XX000S0636434#housing 2 https://elections.cdn.sos.ca.gov/ror/60day-presprim-2024/complete-ror.pdf 5

Council Agenda- September 4, 2025
Statistic
Count
Notes
Website views
41,681
January 1, 2023 — December 31,
2023
Business licenses
1,249
As of March 7, 2024
• Commercial: 130
• Home Occp.: 38
• Massage Esth.: 6
• ST Business License: 28
• Vendor: 1,047
Nixie subscribers
4,476
As of February 2024
Followers on resident
Facebook
2,178
As of February 2024
Followers on tourism Facebook
23,477
As of February 2024
Followers on Nextdoor
3,641
As of February 2024
Followers on Twitter/X
5,198
As of February 2024
Followers on Instagram
9,004
As of February 2024
Followers on Linkedln
462
As of February 2024
Subscribers on YouTube
216
As of February 2024
Since the previous Communications Assessment in 2018, the following notable changes have occurred:
• Email Metrics: Prior to 201 8, the City of Indian Wells used Civics for its mass email services. Since then, the City has switched to the Constant Contact platform. While using Civica, the tourism and resident emails were combined into one platform. With the implementation of Constant Contact, the content is now kept exclusive to residents. Since the change in platform occurred, the number of resident emails increased by 4,367 email addresses.
6

Council Agenda- September 4, 2025
• Social Media and Messaging Services: Across all platforms, followers and subscribers have increased. While a gradual increase is normal for active social media accounts and pages, some platforms had major changes that contributed to these increases3.

Indian Wells by the Numbers
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3 See `Social Media' under Current Communication Methods section for more information. 7

Council Agenda- September 4, 2025
Current Communication Methods
Website
The City of Indian Wells website (CityOflndianWells.org) is hosted by Granicus, which acquired the website's original host platform, Civica. The City also continues to use Siteimprove, a website analytics platform in addition to Google Analytics.

General Traffic to the Website
In the past twelve months (March 1, 2023 — March 1, 2024), there have been 30,273 visits and 48,821 page views to the website, which is 15,022 visits and 22,914 page views more than the year prior. Of those, 22,681 were unique visitors, an increase of 10,774 in the previous year. aan
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A graph of visits to CityOflndianWells.org from March 1, 2023, to March 7, 2024.

Koch 2024
February 2023
Website traffic tends to perform at lower levels in the summer months, a well-known off-season for residents and visitors. There is a gradual increase as the City welcomes back residents and there is an increase in community events. The highest activity is recorded in January and February cis information for the BNP Paribas Open is released.

Website Traffic by Device
A slight majority of visitors use desktops to access the Indian Wells website. From March 1, 2023, to March 1, 2024, 51.1% of visits were from a desktop (15,468 visits), 45.9% of visits were from mobile (13,883 visits) and 3% of visits were from tablets (912 visits). This data is in line with trends seen among many city websites. Compared to the previous Communications Assessment, the desktop performance slightly declined by 3.9%, the mobile performance increased by 11.1°A and the tablet performance decreased by 7.2%.

This is as expected as more use of mobile devices increases for general internet access and information lookup.
8

Council Agenda- September 4, 2025
Daher
Tablet

3.01 %
Mobile

45.85 %
Desktop

51.10 °3;,
Percentage of website visits by device from March 1, 2023, to March 1, 2024.

Top 10 Most Viewed Webpages
The most popular page on
the City's website from
March 1, 2023, to March 1,
2024, was the Upcoming
Resident Events page with
1 1,485 page views,
making up 23.5% of total
website views. This is far
exceeding the performance
of the next three best web
pages. The Crime Blotter
page earned 7,205 views
(14.8%); the Resident
Benefit ID Card page
earned 4,368 views (8.9%)
and the Resident Benefits
page earned 3,643 views
(7.5%).
1 2
3 4
5 6
7 Upcoming Resident Events I Indian Wells, CA
httpsal www.cityofindianwells.orglour-elty/res Idents/upcoming-resident-events Crime Blotter I Indian Wells, CA
hops://www.c tyofindianwelis.org/ourcItylresldents/newsletterlcrlme-update!-#older-272 Resident Benefit ID Card I Indian Wells, CA
baps:/l www.cityofindianwelis.orglourclty/res Idents/resident-benefit-Idcard Resident Benefits I Indian Wells, CA
httpsal www.citycfrndianwel ls.org,tourclty/residents lresl dent -benefits Short Term Residential Rentals I Indian Wells, CA
httpsal www.cityefindianwelts.orglour-elty/residents/s hurt -term -residential -rentals Residents I Indian Wells, CA
https://www.cityofinclianwells.orgiour-cIty/resIdents
Calendar I Indian Wells, CA
https://www.cityofindianwelis.orgiour-cIty/resIdents/calendar Coachella Valley FirelIirds Lottery I Indian Wells, CA
hops:I/www.c tyofindianwells.orglourclty/residents/upcoming-resident-events/coachella-valley-firebirds-sign-up 9 Golf & Tennis Benefits I Indian Wells, CA
https://www.cityofindianwelts.orglour-elty/residents/resident-benef is/golf-tennis-benefits 10 Contact Us I Indian Wells, CA
httpsf/ www.cityofinclianwells.orgiour-cIty/resIdents/caritackis Six of the ten top webpages relate to resident perks, showing that residents are frequently navigating the website and that resident benefits and events are of high priority.

Website Analysis
Content Organization
While the City's website has useful content for both residents and visitors, the information leans toward a resident audience. The top navigation bar has been narrowed down to four tabs: Our City, City Hall, Services and I Want To... Along with the search bar, users can find information by selecting one of `Explore' buttons on the rotating banner or the highlight buttons directly underneath: Council Meetings, IW Open Checkbook, Search City Documents and Plan A Visit. The homepage also showcases five upcoming events and the four most recently published news articles. This news articles section often lies empty when there is a lull in information to publish. This focus on residents makes sense given the City page is primarily 9

Council Agenda- September 4, 2025
a driver of resident services while the City partners with other entities for broader tourism initiatives and marketing.

Since its redesign in April 2019, several pages have been added to accommodate necessary updates for the community, making the website heavy in content.

The primary website used for tourism is the Indian Wells webpage4 under Visit Greater Palm Springs. This page contains a short description and map of the City and buttons linking to information on Relaxation & Wellness, Meetings & Events, Restaurants & Nightlife, Weddings, Family -Friendly Vacations, Golf and Tennis. In addition, feature articles on these items are highlighted at the bottom:
• Plan Your 2024 Meeting in Indian Wells
• Relax, Replenish and Rejuvenate in Indian Wells
• Six Reasons to Meet in Indian Wells
• Your Guide to Golf in Indian Wells
• Say "I Do!" in Indian Wells
Security
In 2018, the City of Indian Wells website did not have a Secure Sockets Layer (SSL) certificate running on all pages. Since then, this potential security risk and threat to search engine optimization benefits has been addressed and the website is now fully secured by SSL.

Social Media
The City of Indian Wells is present on Facebook, Instagram, Twitter/X, Linkedln, Nextdoor and YouTube.

Since the prior communications assessment, the target audiences for each platform have shifted and become more focused. In 201 8, only one Facebook Page existed for Indian Wells. As a result of a recommendation in the Communications Assessment, the original Page was turned into a tourism -focused Page. A resident Page was then created to keep content curated toward the appropriate audiences.

A Nextdoor Agency page was created to provide information exclusively to residents. Twitter/X and YouTube are now resident -focused. Instagram and Linkedln are exclusive to tourists. On a few instances, job openings are posted to the Linkedln page.

The resident Facebook page, Twitter/X page, YouTube channel and Nextdoor page are linked in the footer of the website. The resident Facebook page, Twitter/X page and Instagram page are linked in all emails sent through Constant Contact.

Account
Ownership
Number of Followers
Facebook Page — Tourists5
Visit Greater Palm Springs
23,477 (+1 3,230 since 2018)
4 https://www.visitgreaterpalmsprings.com/coachella-valley/indian-wells 5 https://www.facebook.com/IndianWells/
10

Council Agenda- September 4, 2025
Instagram6
Visit Greater Palm Springs
9,004 (+8,309 since 2018)
Linkedln7
Visit Greater Palm Springs /
The City of Indian Wells
462 (+392 since 2018)
Facebook Page — Residents8
The City of Indian Wells /
Tripepi Smith
2,178 (page created in 2018)
Twitter/X9
The City of Indian Wells /
Tripepi Smith
5,198 (+1 16 followers since 2018)
YouTube10
The City of Indian Wells /
Tripepi Smith
216 (+117 since 2018)
Nextdoor" "
The City of Indian Wells /
Tripepi Smith
3,641 (page created in 2018)
Facebook
By separating into two Facebook pages, the City has been able to focus the content to the appropriate audience, generating higher performances on posts. The resident page is identified as City of Indian Wells — Government12 and the tourism page is named Indian Wells, California. Both pages make the content focus clear.

Resident Facebook Page
Most followers are women (64.5%) who are 65 years or older and identify as living in Indian Wells. The chart below shows the full range of demographics.
6 https://www.instagram.com/cityofindianwells/
7 https://www.linkedin.com/company/indian-wells
8 https://www.facebook.com/CityoflndianWells/
9 https://twitter.com/indian_wells
1O https://www.youtube.com/@CityoflndianWells/videos
11 https://nextdoor.com/pages/city-of-indian-wells
12 In line with Facebook naming guidelines for government and nonprofits 11

Council Agenda- September 4, 2025
Age and Gender
■ Men 35.50%
■ Wo rrre n: 64.50%
30%
20%
1O%
0%
18-24 25-34
NI NI
35-44 45.54
Source: Facebook Analytics

55.64 65i -
From March 1, 2023, to March 1, 2024, the resident Facebook page earned 136,110 impressions13. Of that, 127,213 impressions were earned organically while the remaining 6,1 16 were earned in boosted (paid) promotions.

Organic and Paid Impressions, by Month
30K
25K
20K
15K
10K
5K
0 APR
MAY
JUN
JUL
OCT

NOV DEC JAN
2024
FEB
MA n
2023

AUG SEP
Impressions
Source: Sprout Social
In addition, the page garnered 8,666 engagements14 with a majority of these being other post clicks.

Other post clicks refer to the number of times users clicked anywhere in your posts without opening a web link, reacting to, commenting on or sharing your post. This includes clicks to play a video and view a photo.

The largest spike was in August 2023 due to two resident notice posts on sandbag availability and a road closure.
13 Impressions are the number of times any content from your Page or about your Page entered a person's screen. 14 Facebook engagement is any action someone takes on the Facebook Page or one of the posts. The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link. 12

Council Agenda- September 4, 2025
Organic and Paid Engagements, by Month
2,000
1,500
1,000
500
APR
MAY
JUN
UL
OCT
N
DEC
JAN
FLE
MAR
2023

AUG SEP
• Engagements
Source: Sprout Social
2024
The top three posts between March 1, 2023, to March 1, 2024, covered sandbag pick-up during Tropical Storm Hilary, a photo of a rainbow in the community and stay -and -play packages offered by the Indian Wells Golf Resort and the resort campus. With emergencies like Tropical Storm Hilary, it is expected to see high performances on posts with pertinent information. The other two posts show that residents enjoy content that garners community pride and promotes resident experiences.

Descending by Lifetime impressions
(i City of Indian Wells- Government
.�. ' Fri 5/18120231014 am PDT
►#IndianWells residents: Sandbags are now available?
D! Starting today, you can get up to 6 sandbags per
household in the parking lot between the Fire Station...

Impressions

SANDBAGS ARE NOW
AVAILABLE FOR PICK UP!
parkfn� Irt ner';:aar Pe Fire i:x->cn aird -ha
:ai.,
(i City of Indian Wells- Government 0 City of Indian Wells- Government Mort 2112P2024 9:CO am PST
One of the many things we love about NlndianWells is its views! From the mountains to the scenic desert skyline, our community exudes natural beauty. Check out this...
6,840
Impressions
2,067
14,951 Impressions
Tourism Facebook Page
Source: Sprout Social
Wed 7/5/2C23 9:0D am PDT
Get theft!' desert experience with an #IndianWells Stay - and -Play Package!' Not only will you get to enjoy your stay at the Hyatt Regency Indian Wells Resort & Spa or...

Stay and Play I Indian Welk Golf Resort I Indian...
a
Most followers are women (63.1%) ages 45-54 who live in Los Angeles. The chart below shows the full range of demographics.
13

Council Agenda- September 4, 2025
Age and Gender
• Men 36,90%
• Women 63.10%
20%
15%
10%
5%
..
18-24 2534
1 1II
1 I
35-44 45.5-4 55-64 65+
Source: Facebook Analytics
While most of the followers of the resident page are native to the Coachella Valley, the tourism page followers come from a wide range of domestic and international locations. Below are two charts indicating the top cities and countries that followers of the tourism page live in. Within the United States, the top five locations where followers reside are Los Angeles (1,713), San Diego (822), Palm Desert (379), New York (361) and Chicago (356). The top five countries where followers reside are the United States (21,876), Canada (286), Mexico (200), Argentina (100) and Italy (97). The international following can potentially be enhanced with an international Sister City partnership.

Los Angeles, CA
San Diego, CA
Palm Desert, CA
New York, NY
Chicago, IL
Las Vegas, NV
Phoenix, AZ
Indio, CA
Long Beach, CA
La Quints, CA
1,713 United States
B22 Canada
379 Mexico
361 Argentina
356 Italy
324 India
294 Brazil
268 United Kingdom.
251 France
239 Philippines
Source: Facebook Insights
The content published between March 1, 2023, and March 1, 2024, earned a total of 428,872 impressions and 29,443 engagements. The top three posts are:
• Family Fun in the Sun at the Hyatt Regency15: 43,123 impressions and 40 engagements • Palm Trees in Indian Wells16: 32,436 impressions and 2,561 engagements 21,876
286
200
100
97 69
62 59
55 53
15 https://www.facebook.com/IndianWells/posts/pfbid032uC7KSxQKLBePyoSry 19FDQE2pS9xX9EffXNgwsragaw79UutSmAN3H zysRfnowzl
16 https://www.facebook.com/IndianWells/posts/pfbid0cDZM38g5bJh8zQDs1 mBuJNzaEdd7tgFA1 iNcnmPKwmaWsAGxbgLQVd bD6uw4Jyq3I
14

Council Agenda- September 4, 2025
• Summer Time Splash at the Hyatt Regency17: 20,886 impressions and 32 engagements Twitter/X
Residents are also active on the City's Twitter/X page. From March 1, 2023, to March 1, 2024, the page earned a total of 34,073 impressions with the most activity in August.

Impressions, by Month
8,000
5,000
4,000
3,000
2,000
1,000
0 APR MAY
JUN
JUL
OCT

NOV DEC
JAN
FEB
MAR
2023

AUG, SEP
SI Impressions
Source: Sprout Social
2024
Additionally, the page earned 858 engagements in the past year, which includes 241 likes, 97 replies, 22 retweets, 91 post link clicks and 407 other post clicks. In the same fashion as impressions, August was the highest -performing month.

Engagemems, LY ^lcr
140
120
100
BO
50 40
20 0
OCT

MAR APR MAY JLL,
2023
Engagements
Source: Sprout Social
NOV DEC JAN f?t!
2024
The top three posts covered the Indian Wells Golf Resort's recognitions, the Mayor's presentation at the BNP Paribas Open and a highlight of the Sands Hotel for a "perfectly pink desert getaway." Since 201 8, the Twitter/X page was transitioned from a tourism platform to a resident -focused one. Due to the nature of the content that is most well -received, it is possible that many of the past tourist followers stayed to be updated on other City matters. It is best to push sporting -related content on this platform. » https://www.facebook.com/IndianWells/posts/pfbidOw2ZgpYgWANW32GMvBUXc6hZnVR4RNWxNMsbWNgNP1 XomiwFqy WXQ31 euZAatGY4KI
15

Council Agenda- September 4, 2025
Instagram
The City of Indian Wells' Instagram page shares the same content as the tourism Facebook page (note that Instagram is owned by Meta who also owns Facebook). With a more consistent flow of published content, reach and engagements perform at a much higher rate. The page effectively uses Instagram features like highlights, a profile description and a link in the bio. The account is often tagged by other Instagram users, which helps populate content credited to online influencers. #IndianWells is used frequently on the City's posts and in posts the City is tagged in. The hashtag has collected 300,359 posts.

The major point of growth for this channel is an increased use of Reels. Video content has proven to be the most effective in reaching a large audience and encouraging higher engagement. The latest Reels posted earned 101,000 views, while the last photo post earned 16 likes and 1 comment.

Linkedln
While the Linkedln page is managed by Visit Greater Palm Springs, content is not published as often to this platform as Facebook and Instagram. In the past year, the page has earned 573 views with 283 of those being unique visitors.

YouTube
The City's YouTube channel was created in 2010 and since then, it has published 110 videos, gained 216 subscribers and 37,804 views. In the past year, the channel has received 21,049 impressions and 21.99 hours of watch time. The top three videos over the channel's lifetime are:
• Indian Wells Meeting Planner 201618: 5,070 views
• Big Break Indian Wells Promo19: 3,225 views
• Indian Wells Golf Resort Spot20: 2,753 views
While the content was both tourist and resident -focused when the channel was created, most videos are now primarily for residents, including videos on Public Works projects, State of the City highlights and more. Many of these videos follow a "How -To" style; brief and informative. From 2019 to the present, 59 of the 69 videos published were targeted at residents. From 2018 and prior, 17 of the 50 videos published were targeted at residents.

Nextdoor
Since the last Assessment, the City of Indian Wells has created a Nextdoor agency page. The content is identical to what is being published to the resident Facebook page and the Twitter page. Each month, the page earns approximately 1,100-3,700 impressions and 5-20 engagements21. 18 https://www.youtube.com/watch?v=pQQzTjUQHW8
19 https://www.youtube.com/watch?v=yW3btyFKkkE
20 https://www.youtube.com/watch?v=dTZN2YpA-JQ
21 Engagements are also referred to as Thanks and Replies on Nextdoor. 16

Council Agenda- September 4, 2025
Print Publications
The City of Indian Wells distributes several print and mailed (sent to each residence) publications each year to keep residents updated on important and timely projects, with educational financial brochures being the most frequent. Digital, ADA-compliant versions of these materials are then added to the City's website. Since 201 8, a sampling of mailed and printed collateral includes:
2019 Financial Primer
2020 Budget Mailer
2021 Financial Primer
2021 Business Assistance Survey Postcard
2021 Budget -at -a -Glance
2021 Golf Master Plan Workshops
2022 Lease Revenue Bonds
2022 Circulation Element Workshop
2022 Public Safety Update
2022 CIP Mailer
2022 Planning Commission Study Session
2023 Budget -at -a -Glance
Other Print Collateral (not mailed)
2020 Resident Benefit Brochure
2020 COVID building signage
2021 False Alarms Flyer
2021 Veterans Day Program
2022 Veterans Day Program
2023 Mountain View Villas Flyer
2023 Resident Benefits One -Sheet
2023 City Meeting Brochure
2023 HOA Workshop Flyer
2023 Emergency Preparedness Week
2023 Wellness Week
2024 Resort Campus Map Update
In 2023, more content was provided digitally, or copies were made available at City Hall due to the nature of the content and target audiences. For example, the Mountain View Villas and HOA Workshop flyers do not apply to all residents and the Meeting Brochure only applies to those attending official City meetings.

The Indian Wells' demographic values print mailers as an optimal mode of communication from the City.

While these materials are helpful as we can ensure they reach every household in the City, they are best utilized when a part of a multi -step marketing plan. This means executing both print and digital communications methods in one campaign. Due to the significant difference in budget needed for print materials over digital, mailers should only be produced for topics of high interest and importance. 17

Council Agenda- September 4, 2025
Budget -at -a -Glances and Financial Primers
Approximately each biannual budget cycle, the City of Indian Wells alternates between mailing a Financial Primer22 and Budget-at-a-Glance23. Financial Primers offer infographics that outline the City's revenues and expenses. Budget -at -a -Glances delve into the newly adopted budget, the City Council's priorities and how funds are distributed.

Direct Digital Communications
Email
In 2018, the City was using Civica's email marketing tool that provided unreliable reporting metrics. Since then, the City has transitioned to Constant Contact, a digital and email marketing platform, to send out important information and notices to its residents and other subscribers. There are currently 7,671 contacts in the City's account. There are topic -specific lists that subscribers can tap into, a sample of which can be seen below:24
• City Committee Meetings and Agenda Notifications: 78 contacts • Crime Prevention: 1,1 29 contacts
• General Interest: 6,036 contacts
• Grants: 116 contacts
• Local Media: 59 contacts
In the past year, the City has sent 279 emails garnering 801,109 opens and 38,456 clicks. The City's 59% open rate is 15% above the industry average. The most popular email was on resident information for the BNP Paribas Open 2024, which was opened 3,879 times and had 392 clicks.

Digital Newsletter
As a result of a recommendation from the last communications assessment, the City has been distributing a digital quarterly newsletter since 2018. Fall, spring, summer and winter editions of the newsletter are sent to the General Interest subscriber list in Constant Contact, posted to social media (resident Facebook page, Twitter and Nextdoor) and shared on the website25.

The newsletters sent in the past year earned an average of 3,536 opens and 374 clicks per issue.

Nixie
The City continues to use the Nixie platform to send emergency notifications to subscribers. As of March 26, 2024, there are 4,496 subscribers signed up for Indian Wells notifications. Of those, 4,395 are SMS subscribers, 2,418 are email subscribers and 576 are voice subscribers.26 Messages focus on traffic advisories and warnings of high winds, flash floods and red flags. Since the opening of this account in 22 https://www.cityofindianwells.org/city-hall/departments/finance/financal-primer-infographics 23 https://www.cityofindianwells.org/city-hall/departments/finance/budget-at-a-glance 24This list does not include all lists. Only the currently active lists are noted. 25 https://www.cityofindianwells.org/our-city/residents/newsletter/indian-wells-newsletter 26Subscribers can sign up to be contacted in multiple ways so there is duplicative counts in each of these methods of communicating.
18

Council Agenda- September 4, 2025
2016, the City has sent 556 messages. Of these messages, 474 were labeled Alert which includes high wind, flash flood and tropical storm warning. Two of the messages were categorized as Community updates. One was a test and the other was a fireworks alert. The last 80 messages were Advisory notifications on traffic signal upgrades, construction updates and road work.

Other Communication Methods
City Hall Phone Service
The City continues to offer optimal customer service by answering resident questions via phone calls to City Hall. The City tracks these phone calls by department. From July 1, 2023, to March 27, 2024, City HaII received 42,780 calls. The calls were directed as follows:
• 12,556: Reception Desk
• 20: City Council
• 7,355: City Manager's Office
• 3,416: Com Dev Dept.
• 4,708: Finance Dept.
• 5,566: Public Works Dept.
• 1,773: Building Counter
• 27: Planning Counter
19

Council Agenda- September 4, 2025
Looking Ahead

Council Agenda- September 4, 2025
Generative Artificial Intelligence
While artificial intelligence (Al) is not a new concept (people already rely on it to tell us the weather, predict traffic patterns, check spelling in our emails, etc.), generative artificial intelligence (GenAI) is.

GenAl is a branch of artificial intelligence referring to tools that can generate text, images, audio or videos in response to text -based "prompts" from users.

Due to recent leaps happening in the GenAl branch of artificial intelligence, Al use in the workplace is more prominent, including in communications -related work. Clearly, when generating content, Al can think and type faster than a human — thought the work product can be littered with errors or insensitive to the nuances of public agency communications.

Over the last 12 months, the City of Indian Wells has informally started using GenAl to assist with developing communications materials. Thus far, the City has experimented27 with Bing Al Assistant (note that Bing Al is powered by OpenAl, the same platform powering the ChatGPT tool that many recognize).

Occasionally, staff uses Bing Al Assistant with drafting quotes for City Council Members and first drafts of letters or press releases. As of this writing, staff does not use GenAl to generate videos or images.

The City does not have any formal processes or policies for GenAl use. Many cities are starting to consider adoption of GenAI policies to address actions involving the sharing of proprietary information to the Al platforms or clarifying expectation for disclosure when GenAl is used. Additionally, efforts to collaborate around GenAl tools and adoption within city agencies is seeing collaboration led by the City of San Jose.

The City has launched a portal and working group for Al collaboration among cities called the Government Al Coalition. Tripepi Smith advises the appropriate Indian Wells staff person to sign up at https://www.sanjoseca.gov/your-government/departments-offices/information-technology/ai-reviews- algorithm-register/govai-coalition
Tripepi Smith has been contemplating and investigating Al strategies for city governments in the last year.

Tripepi Smith Principal Ryder Todd Smith has signed on as an advisory to an Al company that is seeking to leverage Al technology in the local government space, and this has furthered the firm's interest and knowledge in the space. Based on this background Tripepi Smith has identified a few noteworthy strategies for Al use that Indian Wells may want to consider.

Microsoft Copilot
The City of Indian Wells is aligned with the Microsoft Suite of tools that have shifted to the cloud over the years. Microsoft has done the hard work of integrating Al into their suite of services, though it does come with a price: $30 a month per user. The upside of this integration point is that the "knowledge" of the Copilot tool can be driven by the information within just the data that the Microsoft cloud already has for the City. For example, its responses can be driven by SharePoint content, OneDrive content or chat history.

In this way, the tools can avoid being mis-informed by the general internet and the content that is being leveraged includes the proprietary content that the City has without risking its upload to the general internet.
27 This statement is related only to communications. Other City departments may be using other GenAl tools in other capacities. 21

Council Agenda- September 4, 2025
Tripepi Smith advises that the City deploy a few seats of Copilot licensing in the City to experiment with its functions and evaluate its ability to enhance staff productivity.

Al and Website Search
One of the key features of Al is that the process of accessing it and asking questions comes naturally. Its ability to "talk" with users is incredible and compelling. For the dense world of city government, its ability to explain or make plain language engagement easier is particularly compelling. Web platforms such cis Granicus are investigating the integration of Al tools with their search functionality. Tripepi Smith believes there is strong value to add for search bars on city websites to benefit from natural language Al tools that focus the domain of the responses on content the city chooses. For example, if a city can focus an Al search bar on its home page to only use the web content on its own website, its content on a YouTube channel and the content on a Laserfiche document storage platform, it can help ensure the responses generated by the Al search tools only find "reliable" sources of information. The City should explore discussion with Granicus on how to create such a tool or consider a premium OpenAl account or Anthropic account to create a domained Al tool that only queries data from sources the City approves of to generate results for residents.

On a related point, several tools are on the market, including Citibot, that provide chat experiences with residents to simulate a human response to questions and engagement, but leveraging Al tools to enhance the experience. Indian Wells may find that the simple integration of a Citibot or similar tool into its website provides a nice method of tapping Al capabilities without going down the path of custom code development.

Capturing Historical Knowledge / Explaining Council Actions Cities generate a lot of content between long agenda packets and extensive staff and council comments at meetings and planning commission meetings. Similar to notes above, all this content can be indexed by Al.

Tools like Hamlet (full disclosure that Ryder Todd Smith is an advisor to Hamlet and has a stock option interest in the firm) provide tuned Al solutions to help cities summarize meetings and content. For cities that tend to have long organizational history, Al tools that can look back deep into its recordings and staff reports and can provide a database of knowledge that Al is ripe to tap. One can imagine asking a question such as: "When did we last issue a conditional use permit on main street?" and Al could theoretically review all the recordings of the City to find that information. Al has a real ability to create institutional memory for the organization and make it a mere query away from getting an answer.

Experiment and Learn
In addition to our suggestion to implement a couple seats of Copilot and to adopt a GenAI use policy, Tripepi Smith advises the City to brainstorm scenarios where they would want Al to augment and replace processes currently happening at City Hall to generate more efficiency. Start with imaging and hoping for what it can do, then determine if third -party solutions or existing software tools can leverage Al to deliver on those scenarios. Developing use cases will be key to imagining the possible impact of Al on the City's operations.

City Council should be willing to take risks with this experimentation and recognize that not all efforts will work, but it is advisable to take reasonable risks to experiment and try out Al tools and learn, then to sit back waiting for the perfect solutions. A bit of failure is better than no innovation. 22

Council Agenda- September 4, 2025
23

Council Agenda- September 4, 2025
IW-TV
The City manages a local public access channel, IW-TV. There is approximately 12-17 minutes of looped content that repeats 24-7, except twice daily broadcasts of the most recent city council meetings at 9 a.m. and 7p.m., and housing authority meetings at 1 p.m. Similarly to the communications assessment report made in 2018, the looped content includes the City Council meeting schedule, slides featuring each City Council member, as well as ads for the BNP tennis tournament. When applicable, code enforcement and public works information will also be posted as a slide. When other departments post video content to the official City YouTube channel, it is also added to the looped schedule. The ticker at the bottom of the channel is updated weekly with new information.

The channel is managed by the City's IT Manager. The manager programs the looped content and films and posts City Council and Housing Authority meetings. Since the manager is drone -certified, he also films creative projects, such cis an aerial timelapse of the construction of Fairway Park. Video content is stored in a network -shared drive. The manager has used ScreenCloud Player since August 2023, so he can use Indian Wells' branding and colors on the PEG channel. The manager is in the process of getting a second player to stream the channel continuously to YouTube in the future.

Currently, the City is in the process of hiring a contract employee to serve as a back up for the PEG channel programming. There has been cursory training of the Assistant City Manager to record council meetings, but not the technical side of the PEG channel. Written guidelines and policies for the channel are also underway.

The City does not have viewership numbers or data for IW-TV. This is common cis cables companies do not share that information with cities. There is currently no information related to IW-TV on the Indian Wells website and the PEG channel is not streamed onto the City's website or YouTube channel. 24

Council Agenda- September 4, 2025
Collaboration — City of Indian Wells, Indian Wells Golf Resort & Visit Greater Palm Springs
The City of Indian Wells, the Indian Wells Golf Resort (IWGR) and Visit Greater Palm Springs (VGPS) each target distinct but at times, overlapping audiences. Part of this distinction was a result of the 2018 communications assessment that recommended the City focus on resident communication channels separate from tourists/visitors.

Each entity works in conjunction with a consultant on their respective communication outreach needs as follows:

Since 2018, the City has used a communications consultant, Tripepi Smith, to work in conjunction with in- house staff to strategize and distribute communication items to residents. The focus of this content relates to topics and information relevant to those who live in the City full or part-time, separate from information targeted to tourists and other visitors.

Since 201 2, IWGR has had a management agreement with Troon Golf, LLC, for maintenance, operations and marketing of the Golf Resort. Troon works closely with the City to implement a marketing and brand management program, an annual plan and to coordinate accounting and financial reporting related to the IWGR. Troon subcontracts public relations services through another firm.

Since 2019, the City of Indian Wells has partnered with Visit Greater Palm Springs (VGPS) for tourism marketing services. VGPS is responsible for strategic planning, account management services and a monthly financial summary. Since the previous communications assessment, the City has instilled a dedicated Indian Wells resource that operates within VGPS under the job title of Director of Indian Wells Tourism.

In general, the targeted communication breaks down as follows.

City of Indian Wells
Primary audience: residents
In conjunction with Tripepi Smith and recommendations from the 2018 Communications Assessment, the City has developed targeted resident communication channels, such as the quarterly digital newsletter, dedicated City website, print collateral, resident -focused email platform, City -focused social media platforms and resident -specific events to keep residents informed about developments, programs, initiatives and upcoming events.

Indian Wells Golf Resort (IWGR)
Primary audience: Coachella Valley residents
Secondary audience: visitors from outside the Coachella Valley Troon markets the IWGR through group outings, special events, promotion of use of the resort by residents and locals in the Coachella Valley, marketing to City hotels and their guests and nationally increasing the profile of the resort through public relations and advertising programs. 25

Council Agenda- September 4, 2025
Visit Greater Palm Springs (VGPS)
Primary audience: visitors from outside of the Coachella Valley VGPS acts cis the City's tourism marketing partner through research, brand building, media planning and buying, creation of creative assets and communications cis they relate to the Indian Wells hotel campus.

VGPS contract is primarily funded through TOT revenues and are tied with other strategic initiatives most directly connected with bringing tourists to the City for hotel stays.

Communication Between the Entities
VGPS's Director of Indian Wells Tourism conducts meetings with the hotel campus' General Managers and Directors of Sales, the General Manager and Director of sales of the IWGR and City representatives, including the City's Senior Management Analyst/acting Public Information Officer. These meetings take place once a month and serve to discuss overarching campaigns, events/amenities that serve all audiences (for example: Winterfest, Shots in the Night, TopTracer, remodel of IWGR restaurant etc.) and metrics reports on recent initiatives. These meetings are the main source of communication and cross -collaboration between the three entities.28
Information about these marketing efforts is communicated to the City Council through two subcommittees:
the Marketing Committee and Golf Resort Advisory Committee.29 The Marketing Committee is comprised of the general managers of the participating resort properties, two members of the City Council and three City staff members. The committee advises the City Council on matters pertaining to the Cooperative Marketing Program. Marketing Committee meetings are held on an as needed basis. The Golf Resort Advisory Committee is comprised of five resident members, general managers of the participating resort properties and two members of the City Council. The Advisory Committee makes recommendations to the City Council on service levels, maintenance and quality of its guest's experiences pertaining to the Indian Wells Golf Resort. Meetings are held on a monthly basis.

Cross Collaboration
VGPS acts cis a lead generator for the IWGR and attracts groups to the hotel campus that have an interest in golf and offerings at the IWGR, benefitting the region, the City and the Golf Resort.

The IWGR/Troon has its own database of emails and contact information through the Troon Rewards program. Most Indian Wells residents that have an interest in offerings and news from the IWGR subscribe to Troon Rewards and receive this information directly from the IWGR. If, after promotion to those in the rewards program, an event still needs increased attendance and promotion, the Director of Marketing & Sales at the IWGR will forward event information to the City so the information can be distributed through their email platform to all Resident Benefit Cardholders.

The City frequently communicates to residents regarding resident benefits offered by the IWGR, including discounted golf, dining options and events. The City also promotes VGPS events, such as Restaurant Week, 28 A marketing report from one such meeting is included in the appendix for reference. 29 Sample agendas for the Marketing Committee and Golf Resort Advisory Committee are included in the appendix, for reference.
26

Council Agenda- September 4, 2025
which offers discounts at local dining establishments to residents and visitors alike. The City also reshares social media content from the IWGR and VGPS when it pertains to accolades the City or the IWGR has received. These types of posts instill a sense of civic pride in residents and reminds them of the many perks and benefits of being an Indian Wells resident.
27

Council Agenda- September 4, 2025
Paid Partnerships — Acrisure Arena Sponsorship
The City of Indian Wells is currently in the second year of a five-year sponsorship of Acrisure Arena. There is an opt -out opportunity at year three if the City is so inclined. The first year of the partnership cost $150,000. Acrisure Arena sponsorship for FY 2024-25 is $162,240 and FY 2025-26 is $168,730. The partnership goals have been to connect world -class sports & entertainment with world -class brands like Indian Wells. The goal is to deepen engagement, build brand affinity and positive sentiment. The City also had the opportunity to highlight the City -owned Indian Wells Golf Resort and promote experiences such as Winterfest, Shots in the Night and TopTracer.

After the first year of the sponsorship, the arena provided a sponsorship report with value received from the sponsorship.3o
The sponsorship report includes the following highlights:
• Contractually, the arena was to provide 47 hours for I-10 freeway billboards. The City received almost four times the contract hours at 168 hours, for a total monetary value of $277,252.
• Due to the increased number of events at the arena, the Indian Wells stage had an increased value of $16,000.
• The broadcast value was an added value at $876,102 to all sponsors with 25% of that being specific to Indian Wells at an extra $140,176.
• Indian Wells first year sponsorship received a value of $762,175. The estimated value when approved by the City Council in October 2023 was $570,000. This is an increase of $192,175 value earned in its first year of sponsorship.
• The sponsorship items from the initial evaluation that did not happen are the Desert 9 artwork in the Iceplex and the radio reads for the Seattle Kraken game.

There are two broad categories of benefits for the sponsorship: perks for Indian Wells residents and general branding and promotion for the City.

Perks for Residents:
• Pre -sale ticket opportunities create a new benefit related to the Resident Benefit Card program • Facility usage for City -sponsored events
General Branding and Promotion for IW:
• Ad play on billboards, arena LED & TV display exposure (interior and exterior) and outdoor branded stage
• "Three Stars" of the game partner and 1 game entitlement promote the City to those in attendance
3° The sponsorship report is included as Appendix A.
28

Council Agenda- September 4, 2025
• Alignment with a regional arena that brings in a younger demographic introduces new audiences to the Indian Wells experience
• Potential to drive bed stays with overnight guests attending arena events • A new platform to promote Indian Wells events, activities and tourism: Winterfest, Shots in the Night, Visit Indian Wells
• Potential entertainment venue for event planners as a component of overall marketing and outreach efforts to the event planner profession
29

Council Agenda- September 4, 2025
Observations
General
• Since 2018, the City has established different approaches, budgets and pathways for engagement of its two very distinct audiences: residents and visitors. • The City has completed a majority of the recommendations from the 2018 communications assessment.
• The City has a process in place to maintain and reference an editorial and communications planning process.
• The City uses its robust email subscriber list to its advantage by using Constant Contact as a main source of information distribution.
• The City has implemented written policies (both internal and external social media policies) to formalize the use of platforms and provide guidelines to employees and end users. • With a solid foundation of engagement tools, the City can leverage data to implement robust engagement and education campaigns as needed.

Stratecy & Policy
• The City has not adopted a formal GenAl policy or a policy related to IW-TV. • The City should continue to distribute, review and update its style guide across all Indian Wells communication efforts to ensure visual alignment with overall branding and maintain brand consistency.

Social Media
• Adjusting bios, incorporating more organic content, utilizing Reels on Instagram and considering verification for Twitter/X can improve social media performance and engagement.

Website
• Curating evergreen content and increasing video content can enhance the availability of data, improve website engagement and boost overall digital interaction. • The creation of a resident portal could more effectively serve and engage the resident community.

Partnerships
• Collaborating on events, monitoring sponsorship metrics and identifying iconic projects can continue to distinguish the City and enhance its appeal both locally and on a broader stage.

Recommendations
Tripepi Smith formulated the following recommendations to help the City of Indian Wells enhance its communications and optimize platforms to further engage the community. We have also included information as it relates to the recommendations in the 2018 assessment including goals that have been met, are in progress or haven't yet started.
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Council Agenda- September 4, 2025
Website
2018 Recommendation
Complete
In Progress
Not Started
Review and fix the onsite search feature. What
people are searching for on your site is a critical
indicator for addressing the user experience and
allocation of screen real estate.

X
Purchase and implement SSL on the site for security
and search engine optimization purposes.

X
Fix the access to the Google Analytics account on the
website.

X
Revisit the costs and structure to isolate tourism-
focused website messaging from residents' services. A
dedicated city tourism website that does not distract
visitors with content about local government and
policy is important, especially if you are running
separate advertising campaigns with heavy
advertising spend. With an investment of hundreds of
thousands of dollars on marketing and digital
advertising, a portion of that budget should be
dedicated to the landing page and conversion
experience.

X
Civica in general has been observed as a platform in
decline for city websites, especially since the
acquisition by Granicus. Indeed, our experience
attempting to work with Grancius customer support to
resolve the Google Analytics access matter
demonstrated the inadequacy of their customer
support. Notably, Granicus has now acquired Vision
Internet, too, likely as a result of customers fleeing
Civics. As such, a process to move off Civica and to
another platform (Vision Internet or Civic Plus are
common options) has become murkier. A healthy RFP
process is advisable to pursue a new website solutions
partner.

X
Review metrics on website activities and share them
among leadership staff to understand trends and
audience interests or concerns.

X
Approximately 70 staff members across Civica,
Granicus, and Indian Wells have access to the City's
website, which in turn grants access to the City's email X
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Council Agenda- September 4, 2025
manager. The City should review and narrow down
website access to only include staff members who
really need it.
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Council Agenda- September 4, 2025
2024 Website Recommendations
Create a policy for updating pages and content.

Since the City's current contract to Granicus does not include regular design refreshes, consider an RFP process/new vendors that are able to provide unlimited maintenance and design support that may better serve staff and constituents.

With the popularity of resident resources on the webpage, consider the creation of a "resident portal" so that all resident -related content can be stored in one place. This portal should then be prominently linked on the homepage.

Curate a series of evergreen articles to be added to the homepage when there are no topical articles to highlight.

Social Media Policy
The City has implemented all recommendations in relation to social media policies since the 2018 assessment.
2018 Recommendation
Complete
In Progress
Not Started
Work with the City Attorney to establish a formal
social media policy that provides guidelines for the
City's development and usage of social media
platforms.

X
Emphasize use of social media by City Council
Members to highlight risks associated with the Brown
Act.

X
Identify situations where the City might mute or hide
comments from the public that violate the policy.

X
As new council members are elected, the City should continue to highlight risks associated with the Brown Act in regards to social media as part of the onboarding process. Recent court rulings continue to affect elected official behavior and actions on social media platforms.

Social Media Strategy
As evidenced by the chart below, the City has made great strides in its social media presence since 2018:
2018 Recommendation
Complete
In Progress
Not Started
Develop a social media strategy that addresses both
internal (residents) and external (tourism) audiences.

While seniors (a large component of the overall
Indian Wells population) are not the highest
propensity users of Facebook, Pew reports that 36%
of people of 65 use the platform and Indian Well's
X
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Council Agenda- September 4, 2025
elevated average income data would suggest this
percentage is even higher.

Determine which social media platforms will be used
to communicate with each audience. Our observations
would conclude you should use Facebook and
Nextdoor for residents, while continuing to use
Facebook, Twitter and Instagram for tourism
promotion.

X
Establish a procedure to determine what kind of
information is disseminated to each audience.

X
Develop a social media calendar to ensure
communications opportunities across departments are
identified and disseminated on the City's social media
platforms.

X
Review social media metrics monthly to determine
strengths and weaknesses and leverage insights to
optimize social media strategy.

X
Establish a budget for social media advertising on
Facebook to increase reach of the City's
communications efforts on social media. We advise
spending approximately $3000 for the first year,
focused on internal resident reach and to promote the
City's Facebook page.31
X
2024 Social Media Strategy Recommendations
General:

Sharing more video content can lead to higher engagement rates on all platforms. To increase the use of video content, the City Manager or Mayor can make short videos updating residents on current events and topics. This can also be showcased in the digital newsletter. These videos do not need high production value. They can simply be recorded on a smart phone and edited on user-friendly platforms, like Canva or iMovie.

Resident Facebook:

The international following on the resident Facebook page can be enhanced with a Sister City partnership.

More organic content, like photos taken by residents or staff, tend to perform better and should be incorporated more often.
31 The City spends money on Facebook advertising, but the resident platform does not have a set budget. In 2023, $170 was spent on advertising through the resident page.
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Council Agenda- September 4, 2025
The City should consider launching a social media campaign encouraging residents to send in community photos for a prize. These photos can then be published over time to boost page performance.

For the resident Facebook page, the page bio can be changed to be consistent with the resident Twitter/X page and the Social Media Policy link can be transferred to the section dedicated to the Privacy Policy. The City Hall hours can also be added to the About section.

Establish a set budget for the resident Facebook page to maintain momentum on engagement and reach.

Tourism Facebook:

The page is currently lacking a Social Media or Privacy Policy. This should be linked in the About section.

Twitter/X:

One of the first things users will notice about a Twitter/X page is whether it is verified or not.

Verification, also known as "the blue checkmark", was previously a free system to identify accounts cis credible and trustworthy. After the transition from Twitter to X, the system became a paid service and the City of Indian Wells lost its verified status. Before the switch to X, verification only required an official organization email. To become a Verified Organization now, the City must subscribe to a Basic or Full Access service tier. The Basic tier is $200 per month or $2,000 a year (plus tax and fees) to manage your verification and affiliate -related accounts. The Full Access tier is $1,000 per month or $10,000 a year (plus tax and fees) to manage your verification and affiliate any pages. Once the membership is secured, a checkmark will appear next to the page name and the circle avatar will become a square. By tapping into these memberships, organic posts will be prioritized by the X algorithm allowing more people to see your posts, among other benefits. While this will need to be accounted for in future marketing budgets, it will help establish the City's status cis an official page.

All posts should contain more hashtags as this is a primary traction builder on this platform.

The current bio could be edited to mention that it is resident -focused:
• Current: The official Twitter account for the City of Indian Wells, California. Follow us for the latest City news, event information and other updates.
• Proposed: The official community news and information account for the City of Indian Wells, California. Enjoy an exceptional lifestyle in an exceptional city.

Instagram:

The Instagram page should increase its use of Reels. Seeing that the page currently shares photo content from travel influencers, it would be beneficial to include influencer video content.

Linkedin:

The Linkedin platform caters to an audience that is focused on career development and workplace matters. With that said, the Indian Wells page's current strategy of serving as a tourism -focused forum may not be the optimal approach. Much of the content published now focuses on using the resort campus as a host for your work meetings and conferences. This should be leaned further into by changing the page bio to discuss the meeting and conference aspect of the City more clearly:
• Current: Welcome to Indian Wells, California, your desert oasis and the ultimate haven for endless relaxation. #MeetlndianWells
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Council Agenda- September 4, 2025
• Proposed: In Indian Wells, California, you can enhance your meetings and conferences by transporting your peers to a desert oasis. #MeetlndianWells #IndianWells In addition to being more tourism and economic development -focused, Tripepi Smith has seen cities use their Linkedln presence to showcase career growth, team experiences and to highlight job openings.

Linkedln is a hotbed for recruiting activity, and we advise the City will get more yield for the City's benefit of this becoming staffing and economic development focused over tourism.

YouTube:

The YouTube channel can be improved with updates to its highlight video and bio. The highlight video is currently set on the 2023 State of the City Public Works Highlight. This highlight video should be set to something more general that promotes the City. In that case, the City may need to produce a commercial. The current bio focuses on the resort campus when it would be more in line to highlight the community:
• Current: Offering the finest Indian Wells hotels with luxurious accommodations and plush amenities, Indian Wells Resorts are made up of Hyatt Regency Indian Wells Resort & Spa, Indian Wells Resort Hotel, Miramonte Resort & Spa and Renaissance Esmeralda Resort & Spa.

Our hotels near Palm Springs feature scenic views and state-of-the-art facilities including meeting and banquet space, championship golf courses, tennis courts, sparkling pools, spas and much more.
• Proposed: The City of Indian Wells is recognized worldwide for its tranquil and luxurious resort environment. Astute planning and city leadership have helped Indian Wells achieve status as one of the premier residential resorts and vacation destinations in the United States. Guests and residents alike are continually drawn to the many amenities that Indian Wells offers including four world -class resorts, Indian Wells Golf Resort and Indian Wells Tennis Garden, impressive resident benefits and much more.

Nextdoor:

As an exclusively resident -based platform, it is recommended that the City be more selective of what content is posted. With Nextdoor followers (with notification settings turned on) receiving email notifications after every post, it's important that the City doesn't create communication fatigue.

Email Communications
Email communication has increased immensely since the 201 8 Communications Assessment. The use of email addresses from Resident Benefit Card holders allows the City to have access to direct contact with a high percentage of residents without facing the challenges of algorithms present across social media platforms.

The City's access to emails of residents is the highest that Tripepi Smith has encountered in the 100+ cities we work with. The City should continue to build out its email lists and maintain creation of engaging content that provides relevant information through direct email communications. 2018 Recommendations
Complete
In Progress
Not Started
Implement an email platform like Constant Contact or
GovDelivery instead of using Civica for email
communications.

X
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Council Agenda- September 4, 2025
Experiment sending email blasts at various times of
the day to determine during which times emails
receive higher open and click -through rates.

X
On a monthly basis, review open rates, unsubscribe
rates, and similar key metrics to determine if
information in email blasts is effectively reaching
subscribers. Also, orient content to give people a
choice to read more and then review what content is
popular with the resident audience.

X
Establish a set frequency for email blasts and
determine what type of content warrants being
distributed through email communications.

X
Ensure all traffic is driven back to content on the City's website for city governance -oriented content.

X
2024 Email Communication Recommendations
Increase City Committee Meetings and Agenda Notifications list and drive its click rate upward by including a QR code to sign up at the door during City Council meetings and adding sign-up forms to the City Clerk's webpage and all of the meeting webpages.

To help increase the overall click rate, ensure there is a clickable aspect in all emails. If the message itself does not have a link, the only opportunity to collect clicks are the social media buttons in the footer.

A button can be added to the bottom of all emails that simply takes readers to the City website.

Linkedln offers pages to leverage newsletters.32 These are posted to the company's page and followers are notified of each published newsletter. While it wouldn't be able to accommodate the large amount of information in the Indian Wells newsletter, the City Manager's Corner can at least be published and shared to a larger audience.

Review all City DNS settings to ensure email delivery by Constant Contact and from City -controlled platforms are not getting blocked by security setting and SPAM filter tools.

Tourism Marketing Approach
The City has implemented a robust tourism marketing approach in partnership with the VGPS. The brand is something the City should continue to review and analyze over time. 2018 Recommendation
Complete
In Progress
Not Started
Require some documentation and reporting on
marketing efforts with a monthly summary of
X
32 https://www.linkedin.com/help/linkedin/answer/a522525 37

Council Agenda- September 4, 2025
spending and related results metrics (impressions,
click-throughs, conversions, new emails, leads,
bookings or any other imaginable metrics).

Review the strategy for driving traffic to the Vue
X
Grille and Bar (both digital presence and other
marketing) and consider what that can do for overall
City finances if more people ate at the Vue.

Revisit and affirm or update the brand for Indian
X
Wells. How has it evolved? Has it evolved? Are you
seeking the right audience? How are you reaching
younger folks? How might different audiences
respond to hot weather visit opportunities? How does
night programming relate to the brand? How do
current ads and video align with the brand that the
City wants?
Develop a Communications Calendar
The City has accomplished all of the recommended action items in relation to communications calendar items from the 2018 assessment.
2018 Recommendation
Complete
In Progress
Not Started
Develop a communications calendar that identifies
key City news throughout the year. Include all
departments in communications calendar development
to ensure all significant communications opportunities
are identified.

X
For each communications opportunity, determine when
the information will be disseminated and on which
platforms.

X
Distinguish between communications opportunities that
target internal (residents) versus external (tourism)
audiences.

X
On a monthly basis, review the communications
calendar with all departments and add
communications opportunities as necessary.

X
Strategy & Policy
Managing communications efforts is easier when an organization has established, up-to-date policies to guide its efforts. Established policies also provide potential legal protections. Indian Wells should update and establish certain key policies for communications.
2024 Strategy & Policy Recommendations
Consider drafting a communications strategy that defines the City's communications goals, audiences, channels and management.

Review the current style guide to ensure all collateral is branded in line with the guide; consider which elements may be in need of a rebrand. Ensure staff and contractors working on behalf of the City have access to the document and are familiar with guidelines. 38

Council Agenda- September 4, 2025
GenAI
As with other new communications tools that popped up in the past, it's better for organizations to proactively research and understand the tool and make an intentional decision about how or when to use the new (or make an intentional decision not to use the tool). The same goes for GenAI and good way to approach it is to think back to the City's adoption of social media. In our experience, very few public agencies had the foresight to establish a Social Media Strategy and/or an internal Social Media Policy prior to fully delving into the world of social media platforms such cis Facebook and Twitter/X. Rather, many agencies suffered through months or years of the "wild West," only creating a Strategy and Policy to rein in the chaos of different processes and practices. Today, we can take lessons learned from other tool adoption, like social media, and apply it to GenAl. 2024 GenAI Recommendations
Apply Digital Governance to GenAl by developing a GenAI Strategy. The strategy will define the City's vision for GenAI use in the communications department and set quantitative and qualitative goals related to GenAI.

Apply Digital Governance to GenAI by developing a GenAl Policy. The policy will define rules that staff must follow when using GenAI and implementing GenAl tools that can be used.

Apply Digital Governance to GenAl by developing GenAI Standards. The standards will set guidelines for staff to follow to determine when the GenAI content they produce is deemed acceptable as a City communication.

Roll Out the Strategy, Policy and Standards through an internal communications campaign to ensure all staff who use may use GenAl in communications materials are aware of the guidelines the City has set.

Maintain ongoing enforcement of the Strategy, Policy and Standards.

Staff should sign up for the Government Al Coalition led by the City of San Jose to collaborate and learn from other cities' experiences with Al adoption and governance.

The City should purchase a few licenses for Microsoft Copilot to experiment with its Al functionalities and evaluate its potential to enhance staff productivity by leveraging existing data securely.

Explore options with Granicus or consider premium accounts with OpenAl or Anthropic to integrate AI - powered natural language search functionality that focuses on city -approved content, improving user engagement and information accessibility.

Implement Al tools like Hamlet to index and summarize council meetings, staff reports and other historical data, making it easier to retrieve and use institutional knowledge efficiently.

IW-TV
Managing a city's public access channel involves various steps, including content creation, programming, outreach and technical maintenance. The role of public access television in the era of the Internet and YouTube is in flux. The association group that represented PEG channel operators in Southern California (SCAN-NATOA) recently announced it is winding down and merging with California Association of Public Information Officers (CAPIO). This is further evidence that the PEG channel world is changing. A stronger and speedier shift to YouTube and other stream platforms is needs to evolve IW-TV.

Create a comprehensive strategy for the City's public access channel management including:
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Council Agenda- September 4, 2025
2024 IW-TV Recommendations
Programming Guidelines (in progress):
• Develop clear programming guidelines and policies that align with the community's needs and interests.
• Create a diverse schedule that includes news, educational content, cultural programs and community events.

Content Production:
• Collaborate with outside partners and/or contractors to contribute and submit content to the channel. If unable to staff in house, contract with a provider to manage the content remotely. • Consider more guerilla production tactics such as recorded Zoom podcasts and town halls to provide informative and timely video content for residents with an affordable price point.

Community Engagement:
• Use social media, newsletters, emails and other channels to promote the public access channel and showcase the programming. Encourage feedback and suggestions from the community.

Technical Infrastructure:
• Ensure the public access channel has reliable and up-to-date technical infrastructure. • Regularly maintain and upgrade equipment to meet industry standards. • Establish redundancy measures to minimize downtime.
• Establish a way for the channel to be managed remotely by a contractor, which can be used on an as needed or emergency basis.
• Deploy a scheduler that can also stream to several channels like YouTube, Facebook and Rumble.
• Evaluate a PEG channel mobile app that provides general channel branding and access on the go.

Compliance and Policies:
• Stay informed about relevant laws and regulations regarding public access channels. • Develop and enforce policies to ensure content adheres to legal and ethical standards. • Review if CAPIO offers special programming for PEG channel matters.

Metrics and Evaluation:
• Establish key performance indicators (KPIs) to measure the success and impact of the public access channel.
• Regularly evaluate programming effectiveness, community engagement and technical performance on streaming and Internet channels.

Distribution:
• Multi -platform content streaming will ensure the most robust viewership of IW-TV and City - produced content. IW-TV content should stream continuously to the City's YouTube channel, ensuring those without cable can view the channel.
• IW-TV content should stream to the City's website and be available via mobile. • Once IW-TV is streaming via website and YouTube, consider registering it with streaming platforms such as Roku, Amazon Fire TV and Apple TV.

Emergency and Crisis Communication:
• Establish protocols for emergency communication, ensuring the public access channel can quickly disseminate crucial information during crises.
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Council Agenda- September 4, 2025
Documentation and Training:
• (In progress) Maintain comprehensive documentation for all operational processes, technical procedures, and content creation guidelines.
• (In progress) Conduct regular training sessions for staff and/or outside contractors to ensure a backup for the channel and keep others updated on best practices.

IW-TV YouTube Strategy
The City's YouTube channel should be used as part of the IW-TV distribution strategy. This will enable those without cable TV to access content on the City's PEG channel. Leveraging YouTube can significantly enhance the reach and impact of City content. Tripepi Smith recommends the following strategies for effectively utilizing YouTube.

I; 024 IW-TV YouTube Strategy Recommendations
Utilize the City's Current Dedicated Channel:
• Stream the public access channel to the City's established YouTube channel. • Use a clear and descriptive name and include relevant keywords in the video description.

Unload High -Quality Content:
• Diversify the PEG channel content to engage viewers.
• Ensure video meets the standards in set guidelines that dictate high -resolution video, clear audio and engaging visuals to capture viewers' attention.
• Consider a "Flying over Indian Wells" video that simply has great aerial imagery across the City and highlights key city and community features and assets aligned with some classic music.

Consider this example: https://www.youtube.com/watch?v=VJLaSyOhIVI Engage with the Community:
• Encourage viewers to like, comment, share, and subscribe. • Respond to comments and foster a sense of community engagement.

Cross -Promote Across Platforms:
• Embed PEG livestream on the City's official website to increase visibility. • Ensure PEG livestream is available via mobile devices.

Analytics and Insights:
• Regularly analyze YouTube analytics to understand viewer demographics, engagement metrics and popular content.
• Use insights to refine content strategy and improve audience engagement.

Promote Local Events and Initiatives:
• Use IW-TV/YouTube to promote upcoming local events, initiatives and community projects.

Accessibility Features:
• For recurring content, post separately (outside of the livestream) to YouTube to utilize the platform's closed captioning and subtitles features to enhance accessibility for a broader audience.
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Council Agenda- September 4, 2025
By incorporating these strategies, IW-TV can extend its reach, engage a wider audience and enhance community involvement through the use of YouTube as a complementary platform.

Collaboration Strategy Between City, IWGR and VGPS
The communications strategy between the three entities should be aligned but tailored to reflect the audiences of each entity, which can also overlap to some degree. Through this continued productive partnership, the entities can continue to effectively communicate with residents, tourists and potential visitors, fostering a sense of community pride, promoting the IWGR amenities and boosting tourism overall.

Ensure City, IWGR and tourism websites are optimized for user-friendly navigation, ensuring that residents and potential visitors can easily access relevant information.

Link out to the other relevant sites, as needed, to promote resources, services and amenities.

Continue to collaborate on signature events (ex: Winterfest) that showcase the City's amenities and the IWGR's recreational offerings.

Collect feedback from residents, tourists and VGPS to continuously refine and improve messaging.

When social media influencers are engaged or creative assets are being generated for the City through VGPS initiatives, determine if there are opportunities to highlight resident features for simple add-on effort that the City can repurpose for its video assets and resident features.

Identify key assets from VGPS that might celebrate the benefits of Indian Wells and could be used on resident platforms to remind them of the unique features and overall benefit of being a member of the Indian Wells community.
• Acquire and house assets that are created by the IWGR or VGPS for future City use. For example, if a video or photo shoot takes place under the direction of Troon or VGPS, the City should be given access to those photos and house it locally for future use, as needed. This will help build out the stock video and photo library and create efficiency and cohesion between the groups.
• Consider if there should be a greater distinction between the City of Indian Wells and the destination of Indian Wells by creating a standalone tourism logo that can be used by VGPS in their creative assets. The logo could use elements from the City logo (ex: the arrowhead) but differentiate between the City itself and the vacation destination of Indian Wells. • Consider iconic projects and assets or visuals that the City can implement or construct which will further distinguish the City from the Coachella Valley cities or be iconic to the broader world stage. Examples include Eiffel Tower, Empire State Building, Christ the Redeemer in Rio de Janeiro, Brazil.

Paid Partnerships
2024 Paid Partnership Recommendations
Continue to review and monitor sponsorship reports and available metrics to determine added value for the City and residents.
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Council Agenda- September 4, 2025
Review resident metrics, such as how many residents are taking advantage of pre -sale ticket offers and/or City -sponsored events at the facility.

Monitor attendance numbers and ticket sales for events held at the arena as the venue becomes more well-known. Higher attendance will indicate greater engagement and potential for increased revenue from ticket sales, concessions and merchandise.

Request or include in the partnership agreement demographic ticket sales data that indicate where attendees are coming from for their visits to the arena. 43

Council Agenda- September 4, 2025
Appendix A — Acrisure Arena Sponsorship Report

J N S NEXT

CREATIVE & MEDIA HUB
City of Indian Wells
Acrisure Arena
Acrisure Arena Assets Value/Received:

1. 156 Ad Plays Per Day Holding for 6 Seconds Each $66,750 Total of 15 Minutes of Ad Play per Day on 3 billboards

2. 56,940 Ad Mays Annually Holding for 6 Seconds Each $34,550 Total of 99 Hours of Ad Play per Year

3. Hours of Operation per Sign Program for Freeway Area $123,000/$311,802(total from all above) Digital: 5a — la (20 hours per day)
Special Event: 5a —2 Hours After Event End if Later Than la

4. Arena LED & TV Display Exposure (Interior & Exterior): $33,100/$16,000 The City of Indian Wells share of voice on integrated interior digital signage to be equal to all other Arena Partners

5. The City of Indian Wells share of voice on integrated exterior digital signage $19,650/$19,650 to be equal to all other Arena Partners

6. Minimum of one (1) minute of LED ring exposure within the seating bowl for $32,850/$32,850 all non -sporting events (approx. 60-70 events annually)

7. Facility (Club Space/'Main Floor) Usage $32,000/$32,000 Usage of Acrisure Arena Club spaces three (3) days per year, dates based on availability.

Hard costs to be responsibility of the City of Indian Wells (security, F&B, etc.)

8. Acrisure Arena Website Integration $9,000/$9,000
ROS banner ads equal to or greater than other Arena Partners on Arena website

9. Resident Benefits for Residents of Indian Wells $10,000/$10,000 Minimum 1 event per quarter "Pre -sale" ticket opportunities (events TBD)

10. Outdoor branded stage (number of events TBD) $10,000/$26,297 Coachella Valley Firebirds Assets

1. LED Rotational Dasher Board $17,500/$17,500
3 minutes per game for Coachella Valley Firebirds

2. Minimum of one (1) minute of LED ring within the seating bowl for $24,500/$14,500(was down first half) all AHL Coachella Valley Hockey events (approx. 35 events annually) Includes potential NHL exhibitions to be played at Acrisure Arena

3. "Three Stars" of the game partner (Arena/Digital) $15,000/$15,000

4. Firebirds Website $6,000/$6,000
ROS banner ads equal to or greater than other Arena Partners on AHL website

5. One (1) game entitlement." Tonight's game brought to you by the $7,500/$7,500 City of Indian Wells."

6. Game entitlement for Firebirds game at Climate Pledge Arena in Seattle $18,000/$9,000 Includes all promotion for game as well as associated media.

City of Indian Wells Game Night

1. Tickets to 5 games, 1 game promoted as Indian Wells Night 200 for Indian Wells Night and 100 for (4► other games
Ability to purchase additional seats at 50% off.
$33,000/$33,000
78080 Calle Estado, Suite 201, La Quinta CA 92252 1760.775.0000 I www.jnsnext.com 44

Council Agenda- September 4, 2025

J N S NEXT

CREATIVE & MEDIA HUB
Coachella Valley Firebirds Training Facility

1. Inclusion in the Desert 9 $11,700 /did not happen
Curation and creation of all artworks
Installation and insurance requirements (provided by Flat Black Art Supply) Artist recognition plaques and large format signage highlighting the collection and each desert city. 1,000 oversized postcards representing each mural.

Invitations for up to 12 guests to attend #TheDesertNine Reveal party.

Wehsite highlight, minimum one post and story via social channels @AcrisureArena, and feature in Arena e -newsletter
Inclusion in Arena opening PR campaign, distributed nationally.

Seattle Kraken: Here's what this four -game sponsorship entails (In Seattle) 15` year only:

1. The four games will be known as the Seattle Series Presented by the $30,000/$30,000 City of Indian Wells

2. We will need to incorporate the city's logo into our Game Day graphics 4 games $12,400/$12,400

3. We will need the city's logo displayed on the digital dasher board far the $7,500/$7,500 Climate Pledge Arena 10/23.

4. We will have a :05 video pre -roll before our video highlights packages for $12,000/$12,000 4 games as a "logo bug" in the lower corner of the screen during the video highlights.

5. We should do some love radio reads (:05 to :10) 3-4 times a game for the $4,000/N/A radio broadcasts for these four games.

Broadcast (added value)
Broadcast was not part of the original negotiation as Acrisure did not have that partner secured but our value is estimated at:
$$76,102/$140,176 (IW Value)
Total Value per year $570,000/$762,175
Acrisure over delivery was in "Pre -Sale" opportunities, broadcast, LED ring, Marquee freeway, and significant added value due to broadcast. Important to note that tickets pricing did go up during the first season and our tickets have a higher value, especially in the second year of sponsorship.
78080 Calle Estado, Suite 201, La Quinta CA 92252 1760.775.0000 I www.jnsnext.com 45

Council Agenda- September 4, 2025
Appendix B — VGPS Monthly Report
City of Indian Wells
INDIAN ti WELLS

CALIFORNIA
'7 (" e' greater
palm springs
Monthly Report for
October of 2023
Summary of tourism marketing
activities by Visit Greater Palm
Springs on behalf of the City of
Indian Wells.
1 46

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Summary
October Digital Overview
Leisure: Programmatic/Video, Locale
Meetings: ProgrammaticNideo, Meetings Today, Northstar, Nativo Social: Facebook, Instagram, Linkedln
Winterfest: Programmatic, Nativo, Social
In October, our messaging remained on Fall activities, tennis, golfing, spas and weddings as well as promoting upcoming events in Indian Wells.

For meetings, the new creative that we added the previous month to our programmatic display strategy has had a tremendous performance and is delivering at CTR of 0.244%.

In October, we served 408K impressions on Programmatic Banners and Videos. Facebook currently has 22,768 followers and we have hit all of our social media goals for the 2023 year.

Winterfest creatives also went live in October. For the month, Winterfest has earned 137,112 impressions and 2,013 clicks to the event page from native display, programmatic display, and social media ads.
47

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Summary
Winterfest Media Social Media (continued)
INDIAN WfLI'S
tvi uterjest
Dec 2 - Jan l
Unique Holiday Events
Roller Pink
Family Fun
»LEARN MORE
learn more
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Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
During the month of September, I attended the following meetings:
02OCT — VGPS Marketing Team stand up meeting
VGPS Sales Dept. stand up meeting
VGPS monthly all -staff meeting.
03OCT — Meeting with JNS re IW marketing projects
04OCT — VGPS Leadership team meeting
Rescheduled DOSM meeting at Renaissance Esmeralda
06OCT - Meeting with Colleen Pace
VGPS Sales & Marketing meeting
09OCT - Marketing stand up meeting
Sales stand up meeting
Status meeting with Micaela Wilkey, CIW
10OCT — Meeting with JNS re. IW marketing
12OCT - Weekly meeting with Colleen Pace
16OCT - Marketing stand up meeting
Sales stand up meeting
20OCT - OW Tennis Garden with Micaela
Weekly meeting with Colleen Pace
23OCT - Marketing stand up meeting
Sales stand up meeting
24OCT - Meeting with JNS re. IW marketing
26OCT — Opening party at Tommy Bahama Miramonte
27OCT — Weekly meeting with Colleen Pace
30-31OCT - Off
49

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Summary
Key Performance Metrics October, STR
pip
City of Indian Wells and La Quinta, CA
OCT 2023
OCT 2022
% Change vs. 2022
Occupancy ADR RevPAR

59.1% $300.52 $177.46

58.4% $246.89 $144.08
♦ 1.2% ♦ 21.7% ♦ 23.2%
ADR = Average Daily Rate
RevPAR = Revenue per Available Room
Leads Sent to Indian wells
845
Leads
Group Leads I Group Bookings
Meetings Booked for Indian Wells
518.8K
Room Nights
67 Bookings

33.5K
Booked Roam Nights
$28.5M
Nage
50

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Banners/Video Highlights
•
Delivered impressions
328,712
0 Delivered dicks
473
..

Delivered CTR
0 • 0.14%
INDIAN?WELLS
Campaign Insights
Behavioral Tactic: Our primary focus is
reaching individuals with an interest in
Travel. Our top DMA's for September were
Los Angeles and San Francisco.

Contextual Tactic: We target our ads on
content articles containing relevant
keywords such as Travel, Indian Wells,
Family Travel, Hotels, and Resorts, Our top
DMA's for September were Los Angeles
and San Francisco. Our top contextual
segments were Travel and Tennis.

PMP (Private Marketplace) Tactic: We
run across Conde Nast's inventory
targeting Food & Travel interest sites. Our
top domains for this month were
travelerdreams.com, worldtravelling.com,
and pastfactory.com.

Whitelist Tactic: Our whitelist tactic is a
curated list with selected domains that
include travel domains. Our top domains
for this month were travelerdreams.com,
worldtravelling.com, and travelerdoorcom.

Programmatic Benchmark ranges from
.05%-.08%.
51

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Banners/Video Highlights - Additional Tactics
The additional leisure tactics, Weddings, Golfing, and Tennis have been building up impressions in October and have had an impressive click -through rate for the month! The Tennis Tactic in particular has served 70,000 impressions and has a click -through rate well above benchmark at

2.45%.

Campaign Insights
Tennis: Targeting Fly + Drive Markets using contextual tactics to reach an audience with an interest of Sports, Tennis, Sports Websites, and Track & Field. This tactic continued to perform at a click -through rate of 0.245% for October.

Golfing: Targeting Fly + Drive Markets using contextual tactics to reach an audience with an interest of Sports/Outdoor, Golf, Sports Top Stories, Men's Health, Travel, NBC Golf, Fitness and Exercise and Outdoor Recreation. In addition to our banner ads, we have also been utilizing native display which leads to the article Indian Wells - The Perfect Greater Palm Springs Golf Destination.

Wedding Targeting Fly + Drive using a domain whitelist to target wedding and bride -specific websites. Our top domains for the month were bridewired.com. brideliving.com, weddingforward.com. In addition to our banner ads, we are also utilizing a native display which leads to the article Say "I Do" in Indian Wells.

Programmatic Benchmark ranges from .05%-.08%.
impressions CTR
70,737
6245%
Golf
51,241 0.16696
weddings 22,404

0.11696

52

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Creatives
Golf Banner
Golf Native Display
Swing into Paradise
1f you're seeking world class golf experience to pal
with your ultimate getaway, look no further than Indian welds.

Tennis Banner
Wedding Banner
Wedding Native Display
•
Say "I Do!" in Indian Wells
Looking for the perfect venue for one or the mast
important and romantic days of your life?
Tennis Banner
53

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Nativo — 8 things to do in Indian Wells this FaII
Impressions
200,477
Avg Time On Content
Cllci
1,089
CTA Clicks
CTA Rate
31 secs 73 6.41%
In October we launched our article, "8 Things to Do in
Indian Wells this Fall," targeting cities including Chicago, Dallas, San Diego, San Francisco, Santa Barbara, and Los Angeles.

The most noteworthy highlights of the month were the top - performing headlines :"Autumn Delights in Indian Wells:

Your Ultimate Guide to Fantastic Activities: 8 Must -Do Activities for your Fall itinerary."
A remarkable achievement was our Call to Action (CTA)
rate, which performed at an impressive 6.41%, nearly three times the industry benchmark. This statistic demonstrates a high level of user engagement and a strong interest in learning more about the content we provided.

Top Performing Variation
From Hiking to Dining: 8 Perfect
Fail Activities In Indian Wells
Top Performing Content Landing Page
Autumn Delights in Indian Wells: Your
Ultimate Guide to 8 Fantastic Activities
Wde.. rr,�Yll,...rw bt.ok W Yo. Y!••• W WNW Y.0
r.wl Waw a fllr!+t, Pm ,!aSt Wei IeeYerrYewM, Would.
rreY of ouoOor eqwvm ur le .r e Swen CeWm
cr
welt' ohs WIIWf Qb� Crlty PIK W Vrte t .1O.0Y aK
ti u!Y.xrIVP Yvy.In du •i kt .% In,dI ,WSM rww.eYon b.bn panning yens .,autos gw.„.y
Work On Your Golf Game et the Indian Wells Golf
Resort
54

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Meeting Overview
Basis - Meetings Creatives
Meetings Tactics
Delivery source
Delivered impressions
Delivered clicks CTR Delivered video completions
Contextual
CTV
PMP
Spaceback
Behavioral
Retargeting
43,352 50
2,877 0
1 1,130
21,324
11,312
41 0.12% 18,450

0.00% 2,731
52 11

0.09% 182

0.24% 0
a.1a% 0

0.00% 0
Summary
a
80,036 114
Insights

0.14% 21363
10/01/2023- 10/31/2023
Meeting programmatic display banner CTR has increased from D.09% to 0.145% for October! In Spaceback continues to be our highest performing tactic on the meetings display campaign which pulls in creative from Linkedln organic social posts. The top domain for this tactic was on lavtiries cu:-) and has performed at a CTR of 0.242%.

Video And Banners
Contextual Tactics: We target our ads on content articles containing relevant keywords such as Business Travel, Business Expos & Conferences, Business to Business, and Events.

CTV Tactics (Connected TV): Targeting speci c CTV deal's such as Business Travelers, Business Decision Makers, B2B Small Business and Avid News Readers.

PMP (Private Marketplace) Tactic: We run across Conde Nast Traveler, Wired and GQ, The New Yorker, targeting Business Professionals, Business Travelers, C -Suite audiences.

The programmatic. Benchmark ranges from .03%-.05% and the video completion rate is 50% 55

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Top Performing Spaceback Banner
II Indian Wells
Take your next annual meeting to nee heights at
htyan Regency Indian Weis Meson & Spa WO
Aroma* 'Indoor ano Cutd0or spaces. you and your...
4 to O 0
An oasis of world -class

I'NDIAN,NELLS
An oasis of world -class resorts,
dining & spas.

Page
tt
56

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Nativo - 6 Reasons to Meet in Indian Wells
0 Impressions Clicks
98,098
Avg. Time On Content
58 secs
368
CTA Clicks
CTR

0.38%
CTA Rate
16 3.94%
'age
12 57

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Basis - Meetings Creatives
Meetings Tactics
Delivery source Delivered impressions Delivered dicks CTA Delivered video completions
Conteatoal
CTV
PMP
cuprabyb,
Behanaral
Retargeting
43,352
2,877
1,130
21,321
11,312
30 0
u
u

0.12%

0.00%
o 09%
0 2.1%

0.10%
18,450
2,731
182
0 0
41 0

0.00% o

0.14% 21,363
summary
40,036 114
Insights
10/01/2023 - 10/31/2023
Meeting programmatic display banner CTR has increased from 0.09% to 0.145% for October.

Spaceback continues to be our highest performing tactic on the meetings display campaign which pulls in creative from Linkedln organic social posts. The top domain for this tactic was on nytimes.com and has performed at a CTR of 0.242%.

Video And Banners
Contextual Tactics: We target our ads on content articles containing relevant keywords such as Business Travel, Business Expos & Conferences, Business to Business, and Events.

CTV Tactics (Connected TV): Targeting specific CTV deals such as Business Travelers, Business Decision Makers, B28 Small Business and Avid News Readers.

PMP (Private Marketplace) Tactic: We run across Conde Nast Traveler, Wired and GQ, The New Yorker, targeting Business Professionals, Business Travelers, C -Suite audiences.

The programmatic Benchmark ranges from .03%-.05% and the video completion rate is 50%
58

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Basis - Meetings Creatives,
Continued
Top Performing Spaceback Banner
El Indian Wells
2 followers
Take your next annual meeting to new heights at
Hyatt Regency Indian Wells Resort & Spa. With
versatile indoor and outdoor spaces. you and your...

Book Your Next Event
An oasis of world -class resorts,
dining & spas.
59

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Nativo - 6 Reasons to Meet in Indian Wells
Impressions
98,098
Avg. Time on Conienl
58 secs
Clicks
368
CTA Clicks
CTR

0.38%
CTA Rafr
16 3.94%
Insights
"6 Reasons to Meet in Indian Wells" campaign successfully concluded in October with notable achievements. The CTA rate continued its upward trajectory, reaching a commendable 3.94% by the end of the campaign. Furthermore, the time spent on the content doubled compared to the previous month, with users dedicating an average of 58 seconds. The top performing headline for October was "Let"s Go! 6 Reasons to Meet in Indian Wells."
Engagement was particularly strong, with an impressive engagement rate of 73.08%, indicating a high level of interaction and interest from the audience. Additionally, the video completion rate reached a substantial 71.43%, underscoring the effectiveness of the campaign's multimedia elements in terms of specific city performance:

Los Angeles: 19,626 impressions & - CTR 0.27%
Seattle: 12,840 impressions & CTR - 0.59%
San Francisco: received 11,062 impressions with a CTR of 0.38% San Diego: 3,786 impressions & CTR - 0.61%
Benchmarks Native Article: 30s
The average time users spent consuming the brand content across all visits to the content landing page CTA Rate: 2.30%-2.70%
Chicks on a call -to -action (any link on the content landing page to the brand site)/ page view. 60

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Meetings Today
Meetings Today Results
Partner Tactic
Impressions
Clicks crn
Meetings Today
Banners Ads 50,654
164 0.32%
Meetings Today
Eblast 977
87 8.9096

INDIAN WELLS
Located m the head al Greeter Palm Springs tucked aprnst the base of to suietnepvng Santa Rosa Mantams W your nee meeting oseha— ma coy of Indian Wells. From an knpesshveeoascttort of reams and unique venues to a ravers. selecean o WAD lc taunt including *old, CWs pod spas snd tennis. there w endlate faaeWM why a Ono lo th+n beautdud destination Is bound to be und& Oilleble d you're look,ng for a weal piece to host your nett busmen Meth; Centime. or special event. Zook no better than Indian We — Barny Unmatched.

An oasis of world -class
resorts, dining & spas.

Meet in Indian Wells
I NDIANtWf LLS
61

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Linked
in
Organic Social - Linkedln
Impressions
'0 1,688
pi Engagement Rate

20.01%
Followers
424
ill® Indian W141a
Von 14f1ef222]912areP➢T
Mate yes" nest large -trek barmy
event fun. engagutg. and nrrnoraMe) Al
the Renaasance Esmeralda Resort 1.
4 f•+
Total Engagements
Reattod t
Convnents
Shaves
Pont Clicks 1Agl
A+ 13
0' (13)
Engagement
340
Clicks
276
New Followers
Top 3 Posts
El Indian WOES
M. t:17l:4211 55.aosenl
Welt a seamless Mend of lusury ard
IuMtCrHllty. the Renaissance
Esmeratda Re.011 4 Spa weal give you...

Total Engagements
Reactions
Co events
34 153 Total Engagements
15 R.001.ns
O Comments
1 slime.
137 Post Ceche lee)
• P
124
21 0
2 Shaves
IA Pont Clicks IAlI 22
• P -- -•P
illa Indian We%
'Han 141AR422 9! 17.aemPQT
WiU 0av 3ANIX wren end ssavm
*gather Ter. round, your guests W
lore meeting In the outdoor spates o1
2

62

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Linkedln
Insights
We saw great results for Octobers Paid Campaign on Linkedln. By using a static graphic rather than video as we did for September, we saw a dramatic increase for all metrics with a decrease in Cost Per Click.

With video campaigns, reports have shown that most viewers drop off after the 3 -second mark, which is not uncommon across all platforms.

This is why we decided to utilize a static graphic for October and will continue to push moving forward to maximize our results • Impressions Traffic Campaign
i_�
Clicks
•
•
45,845
574
Indian Wells
426 followers
Promoted
In the City of Indian Wells, business is anything but
usual. Meet in the heart of Greater Palm Springs
today.

Learn more)
Meet in Indian Wells, CA
visitgreaterpalmspr ings.com
Page
18 63

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Social Highlights
Organic Social -
Facebook
insights Overview
In October, we saw great organic growth for Impressions, Followers, Link Clicks, Video Views and Comments.

While we did see a slight decrease in some areas of Engagement, it is worth noting that in September, we saw an incredible spike in Engagement of +100 = +300% when comparing this month to last.

Another factor to consider is that we did have to delete a Golf UGC post in October due to the person requesting it to be removed. This results in having metrics for this post being removed as well. •
• Impressions Follower Growth
37,675 l>: 631
Month Over Month Organic Impressions
t�,
80 64
48 32
16 0
Followers
"Er 22,768
June July
IU
I
August September
64

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Facebook Organic - Continued
Top 3 Pasts
0 Indian Wells, California
Sun 10/11,2023 1034 am PDT
"Babe, should we call off tomorrow and
just stay here?' 0, Book your stay now
https:/jbit.ly/461nyoB : Styled..

Total Engagements
Reactions
Comments
Shares
Post Link Clicks
Other Post Clicks
360
23 1
o
2 334
(0 Indian Wells, California
Tue 10117/2023 1005 am PDT
Sip, savor, and celebrate with your
bestie at the Agave Sunset - the perfect
spot to enjoy yummy drinks while...

Total Engagements
Reactions
Comments
Shares
Post Link Clicks
Other Post Clicks
336
19 0
0 317
(0 Indian Wells, California
Mon 10!3012023 :O9 pm PDT
Fine dining with a view! id Overlooking
the BNP Paribas Open stadium, enjoy
delectable, hand-crafted sushi at Nobu...

Total Engagements
Reactions
Comments
Shares
Post Link Clicks
Other Post Clicks
Page
20 284
28 0
1 2
253
65

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Facebook Organic - Continued
Total Impressions
a Renaissance Esmeralda
Pool
Sands Hotel and Spa
• golf
• Hyatt Regency Indian Welts
▪ Ndobu
• BNP Paribas Open
• Indian Wells Tennis Garden
Agave Sunset
a Pink Cabana
Impressions by Pillar
Total Engagements
In Renaissance Esmeralda
Pool
Sands Hotel and Spa
▪ Hyatt Regency Indian Wells
▪ Nobu
• Agave Sunset
BNP Paribas Open
• Indian Wells Tennis Garden
• poll
CAVA
Engagements by Pillar
Q 24,080 111.8%
5,188 `• 16.9%
5,021 1 53.5%
3,929 r 1.7%
3,528 ,e 12%

3.384 L 35.4%
3,172 / 34.2%
2,314 ? 23.5%
2,314 y 2.1%
1,798
1,195 f 21.8%
n 2,538 'y 23.7%
637 L 33.8%
606 • 56.6%
522 • 17.3%
450 ♦ 12.6%
414 y 18.7%
336
301 T 72%
301 '. 40.9%
218 '. 46.6%
118
'age
21 66

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Organic Social Instagram
Top Insights
For October, we saw growth in Engagement Rate,
Followers Gained, Comments, and Shares.

We did see a dip in Impressions and Engagement with
Likes being the decreased factor that pulled down
Engagement this month. With the same outlier posts in September (Nobu & BNP) having higher than average likes, this affected the overall average when comparing October.

Additionally, Instagram's algorithm for Reels changed during October, which now prioritizes average watch time. With this change, we did see a general dip in Video Reel Views (also falling under Impressions), so moving forward, we will adjust our Reel planning to this KPI shift.
• Impressions Follower Growth Follow
36,624 •4. 397 r
-21% (46,039)
Month Over Month Organic Engagement
•
•
air
•
1,297
Engagement

3.5 6,650
Engagement Rate
67

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Q eityofindianwells
Woo 111a1ZOZ312 Worn POT
Ready to add some glow to your golf game?
.. Experience Shots in the Night at
@experienceiwgr! P. With illuminating laser...

Total Engagements
Likes
Comments
Saves
100
86 e
6 Saves
Instagram Organic
'] cityofindlanwells
Tie 101312 02 10 00 am POT
Everyone can debate on pineapple or hot vs.
cold, but our opinion that pizza is best in
Tennis Paradise is undebatable! , r 4 Fe...

Total Engagements
Likes
Comments
eityofindianwells
�i 102012023 2-31 Pm PDT
Coachella Valley, are you ready?! A The
season is almost back, and we're #FiredlJp
for the return of the @firebirds! (r See you ...

Total Engagements
63 Likes
e Comments
1 Shares
Saves
Page
23 66
53 3
7 68

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Instagram Organic
Impressions by Pillar
Total Impressions
Renaissance Esmeralda
Pool
Sands Hotel and Spa
• Hyatt Regency Indian Wells
J8 Nobu
• BNP Paribas Open
• Indian Wells Tennis Garden
• Firebeds
• Agave Sunset
Engagements by Pillar
Total Engagements
• golf
• BNP Paribas Open
• Indian Wells Tennis Garden
• Nobu
Sands Hotel and Spa
l Renaissance Esmeralda
Pool
• Firebirds
• Hyatt Regency Indian Wells
Stropping
QQ 18,926 b 22%
3,535 P 21.9%

2.376 ti 40.7%

2.355 ti 66.2%
2,272 'r 31.4%
2,106 1 33.6%
2,088 1 26.7%
2,054 • 25.8%
2,054 • 27.9%
1,453
973
Q 963 NI 22.8%
170 r 40.5%
127 • 24.4%
127 P 14.4%
116 P4.5%
114 "33.7%
107 ti 31.4%
98 r 66%
91 79 42.3%
54 'age
24 69

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Paid Instagram/Facebook
Aside from the Winterfest campaign, all other paid campaigns for October focused on increasing Instagram Impressions, Facebook Likes and Website Clicks which resulted in us hitting our 2023 Instagram impression's goal making. These campaigns and boosted posts highlighted Golfing, Spas, IW Coffee, and Renaissance Esmeralda Desert Entertainment Zone.

October Paid Social
Campaign Name Results
Reach Impressions
Winterfest
General Likes
General Clack Through
Golf Click Through
Boosted - Golf
Boosted - Sands Spa
Boosted -IW Coffee
Boosted - Desert Zone
1,588 Link Clicks
239 Page Likes
177 Link Clicks
113 Link Clicks
720 Link Clicks
811 Link Clicks
478 fink Clicks
667 link Clicks
31,116
4,004
9,057
13,782
15,095
9,979
6,989
10,370
50,184
6,347
12,202
17,179
23,112
13,856
9,302
15,336
Page
25 70

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
2023 Social Media Goals Tracking
2023 Indian Wells Social Media Goals
Month
2021 Results
2022 Results
2023 GOALS
January
February
March
April
May
June
July
August
September
October
FB
Engagement
52,430
61,068
62,000
10,481
5,300
51,594
11,230
7,768
3,706
4,833
1,717
2,847
6,414
FB
Impressions
1,188,387
Instagram
Engagement
16,234
1,283,938 10,327
1,600,000
138,051
78,727
923,482
173,337
133,200
90,334
65,033
36,679
60,847
121,710
20,000
636
630
1,286
1,698
9,445
7,590
8,732
3,342
4,697
2,447
Instagram
Impressions
576,646
Linkedln
Clicks
1,259
401,365
2,336
750,000
23,669
25,284
42,337
101,324
172,270
96,512
124,428
43,214
106,283
106,733
2,500
30 294
287
589
528
374
671
585
127
850
Linkedln
Impressions
176,534
206,656
225,000
952
24,393
17,796
71,929
80,829
37,574
41,360
58,288
23,842
47,533
2023 Totals 105,890
1,821,400 40,503 842,054
4,335
404,496
Percentage
Towards Goal
023 Digital Tracking
170.79%
113.84%
202.52%a 112.27%
173.40%0 179.78%
As of October, with two months still to go, we have met our social media goals in every category. In one case, Instagram Engagements, we more than doubled our original goal from the beginning of the year
71

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
2023 Digital Tracking
Media Results - 2023
Month Partner Tactics Impresaoons Ceicks CTR
January
Centro 'Loewe Banners
374,:100.3
ir4 I

0.0!%
February
Centro
Leisure Banners
775.146
449

0.06%
March
Centro
Loewe Banners
954,357
770

0.01%
Mai&
Native
Lanune Native Article
404.906
1,372

0.34%
April
Centro
Lasure Banners
614.001
575

0.09%
April
Nativo
Unsure NatrwArtcle
769.232
2,770

0.36%
April
Native
MaetangsNave* Arad'
240,672
_ 637

0.26%
April
MeeersptToday
LeadarboardRemarketinq
58,042
51 0.09%
May
Sunset
Lansuro Email Blau 514
31,947
1,143

3.54%
May
Centro
Leisure Banners
622.065
575

0.10%
May
Centro
Meetings V.doo
142.954
18C

0.13%
May
Maaongi Today
Leaderboard Romarkating

45.194
34 0.08%
May
Mauro
Lasuta Natnre Article
125.389
1,014

0.00%
May
Nau o
Maat.nys Nawe Arecls
256,795
726

0.26%
May
Meetrigs Today
Ebrast

1.004
63 41.27%
May
Narthstar
Maetiig Banners
3294
6 0.16%
May
Norttutar
M ca tf,gs Nat:ve Content
1252
2 0.11%
May
NoAAst.a
Enr.at

35.156
88 0.25%
May
Northstar
ErraJ

35.162
59 0.17%
May
Northam
Social

18.294
31 0.17%
June
Centro
Labium Banners
471.958
504

0.11%
June
Canoe
Meetrios Video
306,075
242
008%
June
Meeengs Today
L.adorboard Remarketing
45,043
75 0.17%
June
Nava
La<surc Natrw Article
266356

2.948

1.10%
June
Nana
Maatrgs NabvoArrticIs
209,620
663

0.3016%
Jura
Meat,ngi Today
E -asset
1,020
57 5.59%
June
Nonlntar
Ebiast
9,623
87 0.09%
June
Sunset
Eblast
34,115
606

1.78%
,age 17
72

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
2023 Digital Tracking
Media Results - 2023
Partner I Tactics Impressions Clicks CTR
July
Centro
La.sure Banners
273.976
308

0.11%
July
Centro
Meetnss Video
31,783
16 0.0S%
July
Centro
Meetings Banners
35,483
17 0.05%
July
Nat rro
Laronare Natnro Annie
377.787
] 871

0.91%
449.111
Sunset
(blast
34,2'56

2.564

6.70%
Auq.,st
Mcetr.gs Today
Mast

1.026
75 7_31%
A.J:,.,:^
MeetrgsToday
Banner ads
42,142
85 0.20%
A.uu-is.

Cane
Unsure Banners
245.740
255

0.09%
Aug.,st
Centro
Moots+gI Video
I 32.529
23 0.07%
August
Centro
Mertogs Rancor%
37,649
21 0.06%
August
Nacho
Meetings Native Article
10,475
49 0.47%
September
Meetings Today
Barmen Ads
I 51,900
149

0.29%
September
Meetngs Today
Edast
954
65 6.41%
September
Centro
Leisure Banners
285.118
209

0.07%
September
Centro
Mettrgs Video

34.103
43 0.13%
September
Centro
Meetings Banners
40,430
21 0.05%
September
Nat r.o
Meatr+gs Naomi. Article
I 110,25a
453

0.41%
September
LOCALE
Ed+toral
1,120
0 0.00%
September
LOCALE
Barren Ads
103.056
2,117
205%
September
LOCALE
EBtast
31,090
60 0.26%
September

LOCALE E
Social
29,865
354

1.19%
October
Meetngs Today
Barriers Ads

50.654
r. -+

0.32%
October
Moetr,gs Today
Elliott 10/18
977
87 8.90%
Octoben
Centro
La.;un Banners
324.712
473

0.14%
October-
Centro
Meetxsts Video
31,020
43 0.14%
October
Centro
Meetings Barmen

49.016
71 0.14%
Ociobo
Natrro
Meetings Nat.+r*Arbcle
33'0,966
1,731

0.52%
Totals

9.449.tA.v

28.954
OJOS

73

Council Agenda- September 4, 2025

INDIAN WELLS TOURISM UPDATE
Report prepared by:

Don Prince
Director of Indian Wells Tourism
[email protected]
760.969.1356
74

Council Agenda- September 4, 2025
Appendix C — Marketing Committee Agenda

INDIAN , WELLS

CALI FORK L
Marketing Committee Agenda
Tuesday, February 13, 2024, at 8:00 a.m.

Indian Wells City Hall — Executive Conference Room
44950 Eldorado Dr., Indian Wells, CA 92210

ROLL CALL
Councilmember Ty Peabody
Councilmember Dana Reed
Christopher Freeland, City Manager
Peter Castro, Assistant City Manager
Colleen Pace, Chief Sales & Marketing, Visit Great Palm Springs Micaela Wilkey, Senior Management Analyst
Robin Graf, General Manager, Indian Wells Golf Resort
Dan Johnson, General Manager, Hyatt Regency Indian Wells Resort & Spa David Hall, Interim General Manager, Tommy Bahama Miramonte Elvis Forsell, General Manager, Indian Wells Resort Hotel Tim Pyne, General Manager, Renaissance Esmeralda Resort & Spa Ben Rodny, Director of Sales & Marketing, Indian Wells Golf Resort Lisa Luna, Director of Marketing, Hyatt Regency Indian Wells Resort & Spa Robert Hatfield, Director of Sales & Marketing, Tommy Bahama Miramonte Jacob Kendrick, Director of Sales & Marketing, Renaissance Esmeralda Resort & Spa

PUBLIC COMMENTS
A three -minute limit comment period is customary for all persons wishing to address the Committee. Please note you may address the Committee on an agenda item at the time it is discussed, but only after being recognized by the Chair.

GENERAL BUSINESS
A. IW WINTERFEST WRAP-UP AND DISCUSSION
B. ACRISURE SPONSORSHIP REPORT
C. BNP PARIBAS OPEN FAM UPDATE
D. SUMMER CO-OP 2024 UPDATE

STAFF MATTERS/COMMITTEE COMMENTS

ADJOURNMENT
75

Council Agenda- September 4, 2025
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the City Clerk at (760) 346-2489. Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. 128 CFR 35.102.35.104 ADA Title III Affidavit of Posting.

Affidavit of Posting
I, Micaela Wilkey, certify that on February 9, 2024, I caused to be posted a notice of a Marketing Committee Meeting to be held on February 13, 2024, at 8:00 a.m. in the Executive Conference Room at Indian Wells City Hall. Notices were posted at Indian Wells Civic Center and the City's website [ www.cityofindiianwells.org] .

Micaela Wilkey
Senior Management Analyst
76

Council Agenda- September 4, 2025
Appendix D — Golf Resort Advisory Committee Agenda
Special Meeting
Indian Wells Golf Resort Advisory Committee Agenda
Thursday, February 29, 2024 at 2:30 p.m.

Indian Wells Golf Resort — Players Room
44-500 Indian Wells Lane, Indian Wells CA 92210
Any public record relating to an open session agenda item that is distributed within 72 hours prior to the meeting is available for public inspection at the City Clerk's office at 44-950 Eldorado Drive, Indian Wells, CA 92210

ROLL CALL

CITY COUNCIL EX -OFFICIO MEMBERS

COUNCIL MEMBER TY PEABODY

COUNCIL MEMBER DONNA GRIFFITH

RESIDENT MEMBERS

MIKE FINNELL

GORDON JOHNSON

MARCIE MAXWELL

TOPER TAYLOR

TIM VENTURI

HOTEL PARTNERS

DAN JOHNSON, GM, HYATT REGENCY INDIAN WELLS

TIM PYNE, GM, RENAISSANCE ESMERALDA RESORT

LUIZ REIS, GM, SANDS HOTEL & SPA

ROBERT HATFIELD, DOS, MIRAMONTE RESORT & SPA

ELVIS FORSELL, GM, IW RESORT HOTEL

INDIAN WELLS GOLF RESORT

ROBIN GRAF, GM

JOE WILLIAMS, DIRECTOR OF GOLF

NICHOLAS LEITNER, DIRECTOR OF AGRONOMY

PUBLIC COMMENTS
A three -minute limit is customary for all persons wishing to address the Committee.

GENERAL BUSINESS

1. Golf Resort Updates
A. Director of Golf
B. Academy
C. Director of Agronomy
D. Director of Sales and Marketing
E. General Manager

2. City of Indian Wells Updates
A. Golf Course Redesign Update

3. Hotel Partners Updates
1IPage
77

Council Agenda- September 4, 2025
Indian Wells Golf Resort Advisory Committee
February 29, 2024 Agenda

4. Resident Member Comments
ADJOURNMENT - To the next regularly scheduled meeting of the Golf Resort Advisory Committee on March 26, 2024 at 2:00 p.m. at the Indian Wells Golf Resort.

In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Deputy City Clerk at (760) 346-2489.

Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. 128 CFR 35.102.35.104 ADA Title III.

Affidavit of Posting
I, Cathy Terrones, certify that on February 27, 2024, I caused to be posted a notice of a Special Indian Wells Golf Resort Advisory Meeting to be held on February 29, 2024 at 2:30 p.m. in the Players Room at the Indian Wells Golf Resort. Notices were posted at Indian Wells Civic Center and City's Website[ www.cityofindianwells.org/city-hall/current-future- agendas].

Cathy Terrones
Senior Executive Assistant
2IPage
78

Council Agenda- September 4, 2025

INDIAN WELLS

CALIFORNIA
Golf Resort Advisory Committee
Tuesday, January 23, 2024 Action Minutes

ROLL CALL

Present: Council Member Ty Peabody, Resident Member Mike Finnell, Resident Member Marcie Maxwell, General Manager Dan Johnson, General Manager Kevin Barnes, General Manager Robin Graf, Director of Agronomy Nick Leitner, Resident Member Gordon Johnson, Resident Member Toper Taylor, General Manager Tim Pyne, Director of Golf Joe Williams

Absent: Mayor Donna Griffith, Resident Member Tim Venturi, General Manager Luiz Reis, General Manager Elvis Forsell
Staff: City Manager Chris Freeland, Finance Director Kevin McCarthy, Assistant City Manager Peter Castro, Senior Management Analyst Micaeia Wilkey, Director of Sales and Marketing Ben Rodny
The meeting of the Golf Resort Advisory Committee was convened at 2:03 p.m. on January 23, 2024 in the Players Room at the Indian Wells Golf Resort.

PUBLIC COMMENTS
Indian Wells Resident Douglas Hanson asked the committee to provide an update on the Vue Grille and Bar's goals and objectives, new menu, resident specials, and local ad campaign.

General Business

1. Golf Resort Updates
A. Director of Golf
Director of Golf Joe Williams provided an update regarding the increase in golf rounds and revenue generated in December 2023. Numerous golf rounds have been booked for the month of February.
79

Council Agenda- September 4, 2025
B. Academy Update
The resort began its first Operation 36 program called Wells 36 which is a six -week program for adults. In addition, the academy is promoting a couples outing during the week of Valentines Day.

C. Director of Agronomy
Director of Agronomy Nick Leightner provided an update regarding netting for errant balls, landscaping, irrigation, and tee boxes.

D. Director of Sales & Marketing
Director of Sales & Marketing Ben Rodny reported on the exposure the resort received from Good Good Golf, and golfer Min Woo Lee on YouTube and Netflix. An update was provided on the digital concierge, banquet and catering revenue for group business, and the introduction of stay and play packages through YouTube, E. General Manager
General Manager Robin Graf provided an update regarding the VUE's new menus, upcoming wine dinners, Richard Blais signature restaurant concept, Players First Survey Results, Winterfest, and a new leadership team in the Food and Beverage Department.

Regarding the new restaurant concept, Troon will continue to manage, hire, and execute the restaurant concept. Richard Blais will provide the vision, menu ideas, and conceptual design.

2. City of Indian Wells Updates
Assistant City Manager Peter Castro provided an update regarding the upcoming maintenance on the fountains at the intersection of Highway 111 and Indian Wells Lane.

3. Hotel Partners Updates
General Manager Kevin Barnes provided an update on the Grapefruit Basil Restaurant, guest feedback regarding the renovation, retail shop, group sales, and new leisure guests.

General Manager Dan Johnson provided an update regarding the pool complex, occupancy, hotel renovation, and new restaurant.

General Manager Tim Pyne provided an update regarding occupancy, signature dinner restaurant, pickleball courts, and upper lobby renovation. 80

Council Agenda- September 4, 2025

4. Resident Member Comments
Resident Member Gordon Johnson suggested the installation of a clock on the driving range, golf course live cam coverage on the driving range televisions when sporting events are not televised, and having a staff member periodically checking in on guests near the Trackman.

Resident Member Marcie Maxwell inquired about the golf resort's efforts to promote sporting events at the VUE Bar & Grille. General Manager Graf provided an update regarding previously televised sporting events and future efforts.

Council Member Peabody complimented the Grapefruit Basil Restaurant, and golf course conditions.

ADJOURNMENT
At 3:10 p.m., the Golf Resort Advisory Committee meeting adjourned. 81

ATTACHMENT #2 ouncil Agenda- September 4, 2025

INDIAN WELLS
Recommendations Progress Update
Tripepi Smith was engaged by the City of Indian Wells in 201 8 to provide a full Communications Assessment on overall city communications. In 2024, Tripepi Smith was asked to review progress on the prior report and provide an updated roster of items to consider addressing in the coming year to enhance its communications and optimize platforms to further engage the community. This Progress Update reports on what efforts have been made in the past year to act on the 2024 recommendations.

Website
2024 Recommendations
Complete
In Progress/
Ongoing
Not Started
Notes
Create a policy for updating pages
and content.

X
City staff have access
to a website request
form that routes to
Tripepi Smith.

Since the City's current contract to
Granicus does not include regular
design refreshes, consider an RFP
process/new vendors that are able
to provide unlimited maintenance
and design support that may better
serve staff and constituents.

X
On hold until Branding
Ad Hoc/Council
recommendations have
been vetted.

With the popularity of resident
resources on the webpage, consider
the creation of a "resident portal" so
that all resident -related content can
be stored in one place. This portal
should then be prominently linked on
the homepage.

X
Discussed with staff and
management, having a
resident portal and
providing tech support
out ways the benefit.

Not proceeding with
recommendation.

Curate a series of evergreen articles
to be added to the homepage when
there are no topical articles to
highlight.

X
While not all articles
that have been
produced since this
recommendation was
set have been
evergreen, there has
been an increase in
articles overall. From
2023-2024, there was
an average of 2
articles per month. Since
then, we are seeing
about 3-4 articles per
month. This increased
pace of content has
alleviated the
immediate need for
1

Council Agenda- September 4, 2025

INDIAN WELLS
evergreen articles to fill
space.

Social Media Strategy
2024 Recommendations
Complete
In Progress/
Ongoing
Not Started
Notes
Sharing more video content can lead
X
This has become an
to higher engagement rates on all
ongoing effort from all
platforms. To increase the use of
city departments when
video content, the City Manager or
sharing of projects and
Mayor can make short videos
events. Nick purchased
updating residents on current events
new tech for staff to use
and topics. This can also be
for ease of recording
showcased in the digital newsletter.
and pictures. While this
These videos do not need high
recommendation is more
production value. They can simply
for a residential
be recorded on a smart phone and
edited on user-friendly platforms,
like Canva or iMovie.
engagement strategy,
we are increasing our
video content on all our
social channels. Based
on our goals for the
year, we have already
exceeded our goals in
several categories. Our
goal is to increase
tourism for the
destination and
incorporating video
content is one of our
main focuses to drive
monthly engagement.

We leverage our
leisure and group
travelers content to
share the latest
experiences of the city.
2

Council Agenda- September 4, 2025

INDIAN WELLS
The international following on the
resident Facebook page can be
enhanced with a Sister City
partnership.

X
The City has pursued
several Sister City
partnerships, but none
have been confirmed.

City continues to
explore.

More organic content, like photos
taken by residents or staff, tend to
perform better and should be
incorporated more often.

X
This has been especially
enhanced with the start
of the #FridayFrames
campaign, which has
been live since
November 2024.

Currently, a resident
photo is posted every
other month.

Engagement on these
photos has been strong
and continues to be top -
performing posts.

The City should consider launching a
social media campaign encouraging
residents to send community photos
for a prize. These photos can then
be published over time to boost
page performance.

X
The city continues to
encourage residents to
send photos, and we
have repurposed these
photos to be used in the
monthly newsletters. In
May 2025, the City
launched the campaign
in the newsletter and on
social media asking
residents to submit
community photos. So
far, we have received 2
photos. Prior to this
campaign, staff
collected 7 photos for
the #FridayFrames
series.

For the resident Facebook page, the
page bio can be changed to be
consistent with the resident X page
and the Social Media Policy link can
be transferred to the section
dedicated to the Privacy Policy. The
City Hall hours can also be added
to the About section.

X
This work has been
completed.
3

Council Agenda- September 4, 2025

INDIAN WELLS
Establish a set budget for the
resident Facebook page to maintain
momentum on engagement and
reach.

X
Priority posts are
boosted with
advertising dollars.

The tourism Facebook page is
currently lacking a Social Media or
Privacy Policy. This should be linked
in the About section.

X
Completed
One of the first things users will
notice about a X page is whether it
is verified or not. Verification, also
known as "the blue checkmark", was
previously a free system to identify
accounts as credible and
trustworthy. After the transition from
Twitter to X, the system became a
paid service and the City of Indian
Wells lost its verified status. Before
the switch to X, verification only
required an official organization
email. To become a Verified
Organization now, the City must
subscribe to a Basic, Premium or
Premium+ tier. The Basic tier starts
at $3/month or $32/year. The
Premium tier starts at $8/month or
$84/year. The Premium+ tier starts
at $40/month or $395/year. Once
the membership is secured, a
checkmark will appear next to the
page name. While this will need to
be accounted for in future marketing
budgets, it will help establish the
City's status as an official page.

X
Completed
All X posts should contain more
hashtags as this is a primary traction
builder on this platform.

X
Location hashtags are
included on all posts,
such as #IndianWells
and #CoachellaValley.

The current X bio could be edited to
mention that it is resident -focused:
• Current: The official Twitter
account for the City of
Indian Wells, California.

Follow us for the latest City
news, event information
and other updates.

X
The bio was updated in
April 2025 to the
proposed language.
4

Council Agenda- September 4, 2025

INDIAN WELLS
• Proposed: The official
community news and
information account for the
City of Indian Wells,
California. Enjoy an
exceptional lifestyle in an
exceptional city.

The Instagram page should increase
X
This platform we are
its use of Reels. Seeing that the
seeing great results in
page currently shares photo content
2025! We exceeded
from travel influencers, it would be
our goals in 2024 and
beneficial to include influencer video
met our annual
content.
engagement goals in
April 2025. Reels and
video content on this
platform has produced
amazing results.

The Linkedln platform caters to an
X
The bio was updated in
audience that is focused on career
April 2025 to the
development and workplace
proposed language.
matters. With that said, the Indian
This platform has been
Wells page's current strategy of
enhanced with updated
serving as a tourism -focused forum
imagery and a new
may not be the optimal approach.
#MeetingsunmatchedlW
Much of the content published now
campaign to attract
focuses on using the resort campus
planners and decision
as a host for your work meetings
makers from across the
and conferences. This should be
platform. With our new
leaned further into by changing the
brand refresh and
page bio to discuss the meeting and
conference aspect of the City more
enhanced color pallet,
we are seeing
clearly:
increased engagement
on this platform. We
• Current: Welcome to Indian
achieved our 2024
Wells, California, your
engagement goals and
desert oasis and the
we are ahead of pace
ultimate haven for endless
relaxation.
in 2025!
#MeetlndianWells
• Proposed: In Indian Wells,
California, you can
enhance your meetings and
conferences by transporting
your peers to a desert
oasis. #MeetlndianWells
#IndianWells
5

Council Agenda- September 4, 2025

INDIAN WELLS
In addition to being more tourism
and economic development -focused,
Tripepi Smith has seen cities use their
Linkedln presence to showcase
career growth, team experiences
and to highlight job openings.

X
Linkedln has not been
utilized as a recruitment
strategy at this current
time.

Linkedln is a hotbed for recruiting
activity, and we advise the City will
get more yield for the City's benefit
of this becoming staffing and
economic development focused over
tourism.

The YouTube channel can be
improved with updates to its
highlight video and bio. The
highlight video is currently set on the
2023 State of the City Public Works
Highlight. This highlight video should
be set to something more general
that promotes the City. In that case,
the City may need to produce a
commercial. The current bio focuses
on the resort campus when it would
be more in line to highlight the
community:

X
The bio was updated in
April 2025 to the
proposed language. In
addition, the highlight
video and playlists
were cleaned up in July
2025. We are also
using to focus on tourism
growth and highlighting
all the pillars of the city
to drive economic
growth.
• Current: Offering the finest
Indian Wells hotels with
luxurious accommodations
and plush amenities, Indian
Wells Resorts are made up
of Hyatt Regency Indian
Wells Resort & Spa, Indian
Wells Resort Hotel,
Miramonte Resort & Spa
and Renaissance Esmeralda
Resort & Spa. Our hotels
near Palm Springs feature
scenic views and state-of-
the-art facilities including
meeting and banquet
space, championship golf
courses, tennis courts,
sparkling pools, spas and
much more.
• Proposed: The City of
Indian Wells is recognized
worldwide for its tranquil
and luxurious resort
6

Council Agenda- September 4, 2025

INDIAN WELLS
environment. Astute
planning and city
leadership have helped
Indian Wells achieve status
as one of the premier
residential resorts and
vacation destinations in the
United States. Guests and
residents alike are
continually drawn to the
many amenities that Indian
Wells offers including four
world -class resorts, Indian
Wells Golf Resort and
Indian Wells Tennis
Garden, impressive
resident benefits and much
more.

As an exclusively resident -based
X
The Tripepi Smith team
platform, it is recommended that the
has been limiting
City be more selective of what
content on Nextdoor
content is posted. With Nextdoor
from 5-6 posts to 2-3
followers (with notification settings
posts a week since April
turned on) receiving email
notifications after every post, it's
important that the City doesn't
create communication fatigue.
2025.

Email Communications
2024 Recommendations
Complete
In Progress
Not Started
Notes
Increase City Committee Meetings
and Agenda Notifications list and
drive its click rate upward by
including a QR code to sign up at
the door during City Council
meetings and adding sign-up forms
to the City Clerk's webpage and all
of the meeting webpages.

X
The sign-up form has
been placed on the
Meeting Agendas
webpage. In July 2024,
the City Committee
Meetings and Agenda
Notifications list had 90
subscribers. The list now
has 113 subscribers.

This increase is purely
through organic efforts;
no paid efforts have
been done.

To help increase the overall click
rate, ensure there is a clickable
X
While not all emails
warrant the need for a
7

Council Agenda- September 4, 2025

INDIAN WELLS
aspect in all emails. If the message
itself does not have a link, the only
opportunity to collect clicks are the
social media buttons in the footer. A
button can be added to the bottom
of all emails that simply takes
readers to the City website.
link, there has been an
increased effort to
include clickable
aspects to all emails.

Linkedln offers pages to leverage
newsletters.' These are posted to
the company's page and followers
are notified of each published
newsletter. While it wouldn't be
able to accommodate the large
amount of information in the Indian
X
We publish a quarterly
newsletter to promote
the city's offerings and
engagement. By
subscribing, people will
be notified with
quarterly updates from
Wells newsletter, the City
Manager's Corner can at least be
published and shared to a larger
audience.

VGPS about events
taking place in the city
of Indian Wells.

Review all City DNS settings to
ensure email delivery by Constant
X
This was investigated
into both in February
Contact and from City -controlled
platforms are not getting blocked
by security setting and SPAM filter
tools.
2024 and April 2025
to ensure that those who
are subscribed are
receiving their emails.

Strategy & Policy
2024 Recommendations
Complete
In Progress
Not Started
Notes
Consider drafting a communications
X
Tripepi Smith
strategy that defines the City's
collaborated with City
communications goals, audiences,
channels and management.

Manager Dr. Chris
Freeland and
Management Analyst
Micaela Wilkey to
identify key audiences,
the City's mission, vision
and values, and overall
communication goals. In
addition, the City is
currently working with
the Brand Ad Hoc
Committee on this..

Review the current style guide to
X
A Branding Ad Hoc
ensure all collateral is branded in
Committee has been
8

Council Agenda- September 4, 2025

INDIAN WELLS
line with the guide; consider which
formed to address this
elements may be in need of a
rebrand. Ensure staff and
contractors working on behalf of the
topic.

City have access to the document
and are familiar with guidelines.

GenAl
2024 Recommendations
Complete
In Progress
Not Started
Notes
Apply Digital Governance to GenAl
by developing a GenAl Strategy.

The strategy will define the City's
vision for GenAl use in the
communications department and set
quantitative and qualitative goals
related to GenAl.

X
We have an Al policy
not specific to city
communications but
standards are still
followed.

Apply Digital Governance to GenAl
by developing a GenAl Policy. The
policy will define rules that staff
must follow when using GenAl and
implementing GenAl tools that can
be used.

X
Apply Digital Governance to GenAl
by developing GenAl Standards.

The standards will set guidelines for
staff to follow to determine when
the GenAl content they produce is
deemed acceptable as a City
communication.

X
Roll Out the Strategy, Policy and
Standards through an internal
communications campaign to ensure
all staff who use may use GenAl in
communications materials are aware
of the guidelines the City has set.

X
Maintain ongoing enforcement of
the Strategy, Policy and Standards.

X
Staff should sign up for the
Government Al Coalition led by the
City of San Jose to collaborate and
learn from other cities' experiences
with Al adoption and governance.

X
Nick is on Coalition
since Mid -2024.

The City should purchase a few
licenses for Microsoft Copilot to
X
9

Council Agenda- September 4, 2025

INDIAN WELLS
experiment with its Al functionalities
and evaluate its potential to
enhance staff productivity by
leveraging existing data securely.

Explore options with Granicus or
consider premium accounts with
OpenAI or Anthropic to integrate Al-
powered natural language search
functionality that focuses on city-
approved content, improving user
engagement and information
accessibility.

X
With a website
redesign upcoming,
there is a possibility
that the City could
transition to a new web
provider platform that
integrates chat and AI -
powered search or
implements another tool
in the process of the
rollout.

Implement Al tools like Hamlet to
index and summarize council
meetings, staff reports and other
historical data, making it easier to
retrieve and use institutional
knowledge efficiently.

X
City Clerk evaluating Al
tools for summarized
minutes.

IW-TV
2024 Recommendations
Complete
In Progress
Not Started
Notes
Develop clear programming
guidelines and policies that
align with the community's
needs and interests.

X
Tripepi Smith has collaborated with
Information Technology and Risk
Manager Nick Werner to define what
programming is to be featured on IW-
TV. Work with IWGR for promotional
videos that the City is authorized to
broadcast.

Create a diverse schedule
that includes news,
educational content, cultural
programs and community
events.

X
Along with content gathered by Nick,
the Tripepi Smith team has begun
providing weekly social media recap
videos for IW-TV.

Collaborate with outside
partners and/or contractors
to contribute and submit
content to the channel. If
unable to staff in house,
contract with a provider to
manage the content
remotely.

X
The Tripepi Smith team has been
contracted by the City to produce
video content, such as:
• Indian Wells Golf Resort
History Video
• State of the City Highlight
Videos
10

Council Agenda- September 4, 2025

INDIAN WELLS
• Learn More About the Indian
Wells Landscape Ordinance
• Permit Hub and City Portal
Tutorial Videos
• What to Know About
Organics Recycling in Indian
Wells
• Resident Benefit Card
Renewal Video
• Indian Wells Crime Prevention
PSA
• Indian Wells History Videos
• Indian Wells Palm Tree
Guide
• How to View the Indian Wells
Crime Blotter
• See Something, Say
Something
• How to Sign Up to Receive
Emergency Notifications in
Indian Wells
• And more!
Consider more guerilla
production tactics such as
recorded Zoom podcasts
and town halls to provide
informative and timely video
content for residents with an
affordable price point.

X
Use social media,
newsletters, emails and other
channels to promote the
public access channel and
showcase the programming.

Encourage feedback and
suggestions from the
community.

X
The City promoted IW-TV on social
media from August 2024 to December
2024 after beginning YouTube
streaming. In July 2024, the City's
YouTube page has 225 subscribers. In
January 2025, subscriber count
increased to 245. As of July 2025, the
channel has 258 subscribers.

Ensure the public access
channel has reliable and up-
to -date technical
infrastructure.

X
Per City Staff, Nick completes regular
updates to the public channel.

Regularly maintain and
upgrade equipment to meet
industry standards.

X
Per City Staff, Nick completes regular
updates, and seeks assistance from
Tripepi Smith when in need of advice.
11

Council Agenda- September 4, 2025

INDIAN WELLS
Establish a way for the
channel to be managed
remotely by a contractor,
which can be used on an cis
needed or emergency basis.

X
Deploy a scheduler that can
also stream to several
channels like YouTube,
Facebook and Rumble.

X
Scheduler used to run IW-TV cis well as
to IW-TV to YouTube
Evaluate a PEG channel
mobile app that provides
general channel branding
and access on the go.

X
Stay informed about
relevant laws and
regulations regarding public
access channels.

X
The City Attorney and Tripepi Smith
continue to keep an eye out for
relevant information.

Develop and enforce policies
to ensure content adheres to
legal and ethical standards.

X
Review if CAPIO offers
special programming for
PEG channel matters.

X
Tripepi Smith continues to keep an eye
out for relevant information.

Establish key performance
indicators (KPIs) to measure
the success and impact of the
public access channel.

X
Tripepi Smith tracks the YouTube
livestream impressions and views. No
metrics are available for the cable
channel itself.

Regularly evaluate
programming effectiveness,
community engagement and
technical performance on
streaming and Internet
channels.

X
Each month, Tripepi Smith sends metrics
reports that include the number of
YouTube subscribers, number of posts,
total impressions, watch time, views,
notes on high -performing videos and
recommendations for improvement.

These metrics reports are shared with
the City Council and City staff via
email in the City Manager's Report. In
addition, these metrics and
recommendations are discussed with
Nick in our quarterly staff meetings.

These recommendations are what have
led us to diversify content and
regularly check the livestream's
activity.
12

Council Agenda- September 4, 2025

INDIAN WELLS
Multi -platform content
streaming will ensure the
most robust viewership of
IW-TV and City -produced
content. IW-TV content
should stream continuously to
the City's YouTube channel,
ensuring those without cable
can view the channel.

X
IW-TV began streaming in August
2024.

IW-TV content should stream
to the City's website and be
available via mobile.

X
While IW-TV is not streaming on the
website, this webpage was created:
https://www.cityofindianwells.orq/our-
city/indian-wells-tv.

Once IW-TV is streaming via
website and YouTube,
consider registering it with
streaming platforms such cis
Roku, Amazon Fire TV and
Apple TV.

X
Establish protocols for
emergency communication,
ensuring the public access
channel can quickly
disseminate crucial
information during crises.

X
These are done with our Emergency
Coordinator and staff.

Maintain comprehensive
documentation for all
operational processes,
technical procedures, and
content creation guidelines.

X
These are done with our Emergency
Coordinator and staff
Conduct regular training
sessions for staff and/or
outside contractors to ensure
a backup for the channel
and keep others updated on
best practices.

X
These are done with our Emergency
Coordinator and staff
IW-TV YouTube Strategy
2024 Recommendations
Complete
In Progress
Not Started
Notes
Stream the public access channel to
the City's established YouTube
channel.

X
IW-TV began streaming
in August 2024.
13

Council Agenda- September 4, 2025

INDIAN WELLS
Use a clear and descriptive name
and include relevant keywords in the
video description.

X
All video content on
YouTube includes a
clear title and details in
the description if
needed.

Diversify the PEG channel content to
engage viewers.

X
The channel features
meeting recordings,
video content featured
on the City's YouTube
page and weekly social
media content. As
Tripepi Smith produces
more professional video
content, we continue to
change up the channel's
content. The social
media content recaps
were a new
recommendation that
began in January
2024.

Ensure video meets the standards in
set guidelines that dictate high-
resolution video, clear audio and
engaging visuals to capture viewers'
attention.

X
Tripepi Smith produces
all videos in high -
quality. Nick also gives
all content a quality
assurance check, and
will come to Tripepi
Smith with changes to
implement if necessary.

Consider a "Flying over Indian
Wells" video that simply has great
aerial imagery across the City and
highlights key city and community
features and assets aligned with
some classic music.

X
Each summer we
partner with VGPS for
a summer co-op that
highlights the latest
destination offerings to
promote summer
visitation. Some of this
has been collected with
Nick and drone.

Encourage viewers to like, comment,
share, and subscribe.

X
This is often done
through social media. In
September 2024, the
City sent all residents a
Resident Connect
Postcard reminding
them to follow and
engage with the City's
newsletter and social
media channels. In
14

Council Agenda- September 4, 2025

INDIAN WELLS
December 2024, the
City supplemented that
postcard with reminder
posts to all social media
channels.

Respond to comments and foster a
sense of community engagement.

X
This is often done
through social media.

Responses are posted to
comments that are
asking questions.

Embed PEG livestream on the City's
official website to increase visibility.

X
See above.

Ensure PEG livestream is available
via mobile devices.

X
The livestream is
available via mobile
devices on YouTube.

Regularly analyze YouTube
analytics to understand viewer
demographics, engagement metrics
and popular content.

X
As mentioned
previously, this
information is tracked
on a monthly basis. By
monitoring these metrics,
we were able to come
to the conclusion that
more content needed to
be added to the
channel which lead to
the regular social media
content and the
extended Indian Wells
Golf Resort History
Video.

Use insights to refine content
strategy and improve audience
engagement.

X
See above.

Use IW-TV/YouTube to promote
upcoming local events, initiatives
and community projects.

X
When videos are
created for Public
Works projects, they
are uploaded to
YouTube and the IW-TV
livestream. Upcoming
events are featured on
IW-TV through the
weekly social media
recaps.

For recurring content, post
separately (outside of the
X
All video content
featured on IW-TV is
15

Council Agenda- September 4, 2025

INDIAN WELLS
livestream) to YouTube to utilize the
available on YouTube
platform's closed captioning and
with captions.
subtitles features to enhance
accessibility for a broader audience.

Collaboration Strategy Between City, IWGR and VGPS
2024 Recommendations
Complete
In
Progress/Ongoing
Not Started
Notes
Ensure City, IWGR and tourism
websites are optimized for user-
friendly navigation, ensuring that
residents and potential visitors can
easily access relevant information.

X
Currently have a
yearly media plan
that focuses on
engagement of the
city and the IWGR to
drive visitation.

Link out to the other relevant sites,
as needed, to promote resources,
services and amenities.

X
Continue to collaborate on
signature events that showcase the
City's amenities and the IWGR's
recreational offerings.

X
Staff meets with the
local GM's monthly to
discuss new
opportunities to
partner and align our
resources for
collaboration and
leisure/group
growth.

Collect feedback from residents,
tourists and VGPS to continuously
refine and improve messaging.

X
An Economic Report is
done every couple of
years through VGPS to
help identify the
growth of the entire
destination. Each resort
has its own Event
Satisfaction Survey
they track for customer
feedback. We track
market growth cis a
whole for the city.

When social media influencers are
engaged or creative assets are
being generated for the City
through VGPS initiatives,
determine if there are
opportunities to highlight resident
X
Our media influencers
highlight their
experiences for
tourism growth. We do
provide content for the
city to repurpose for
16

Council Agenda- September 4, 2025

INDIAN WELLS
features for simple add-on effort
that the City can repurpose for its
video assets and resident features.
future content creation
to be repurpose for a
residential audience.

Identify key assets from VGPS
that might celebrate the benefits
of Indian Wells and could be used
on resident platforms to remind
them of the unique features and
overall benefit of being a
member of the Indian Wells
community.

X
Acquire and house assets that are
created by the IWGR or VGPS
for future City use. For example, if
a video or photo shoot takes
place under the direction of Troon
or VGPS, the City should be given
access to those photos and house it
locally for future use, as needed.

This will help build out the stock
video and photo library and
create efficiency and cohesion
between the groups.

X
Visit Greater Palm
Springs continues to
work with Tripepi
Smith to share video
and photo assets.

General City assets
were shared in August
2024. Indian Wells
Golf Resort assets
were shared in March
2025.

Consider if there should be a
greater distinction between the
City of Indian Wells and the
destination of Indian Wells by
creating a standalone tourism logo
that can be used by VGPS in their
creative assets. The logo could use
elements from the City logo (ex:
the arrowhead) but differentiate
between the City itself and the
vacation destination of Indian
Wells.

X
Not identified as
being an action item
Consider iconic projects and assets
or visuals that the City can
implement or construct which will
further distinguish the City from
the Coachella Valley cities or be
iconic to the broader world stage.

Examples include Eiffel Tower,
Empire State Building, Christ the
Redeemer in Rio de Janeiro,
Brazil.

X
Not identified as
being an action item
17

Council Agenda- September 4, 2025

INDIAN WELLS
Paid Partnerships
2024 Recommendations
Complete
In
Progress/Ongoing
Not Started
Notes
Continue to review and monitor
sponsorship reports and available
metrics to determine added value
for the City and residents.

X
Review resident metrics, such as
how many residents are taking
advantage of pre -sale ticket
offers and/or City -sponsored
events at the facility.

X
Monitor attendance numbers and
ticket sales for events held at the
arena as the venue becomes more
well-known. Higher attendance will
indicate greater engagement and
potential for increased revenue
from ticket sales, concessions and
merchandise.

X
Request or include in the
partnership agreement
demographic ticket sales data that
indicate where attendees are
coming from for their visits to the
arena.

X
18

Council Agenda- September 4, 2025

INDIAN WELLS CITY COUNCIL
September 04, 2025
To: City Council
From: Community Development Department
Prepared by: Jon Berg, Community Development Director
Subject: Approval of Variance for Encroachment into the Front Yard Setback on Existing Residential Property Located at 47655 Vintage Drive East (APN: 623-430-004)
RECOMMENDED ACTIONS:

Council ADOPTS Resolution approving Variance No. 2025-0001, to allow a 20 -foot encroachment into the front yard setback to construct a new 342 square foot custom- built shade structure on existing residential property located at 47655 Vintage Drive East (APN: 623-430-004); and
FINDS the project to be exempt from the provisions of the California Environmental Quality Act ("CEQA") Guidelines §15303(e), New Construction or Conversion of Small Structures.

BACKGROUND:

The Applicant, Chris McFadden (Architect), on behalf of property owners Roland and Teresa Brusco, has submitted a request for a variance to allow the construction of a custom-built shade structure within the front yard setback of their residence located at 47655 Vintage Drive East (Attachment No. 2). The variance request is due to the property's irregular shape and sloped topography and would allow a 20 -foot encroachment into the front yard setback for approximately 292 square feet of the proposed 342 square foot shade structure (Attachment No. 3).

On August 04, 2025, at a duly noticed public hearing, the Planning Commission adopted Resolution PC 2025-07 (Attachment No. 7), 4 to 0 (with one absence) recommending City Council approve Variance 2025-01. Per IWMC Section 21.06.050, upon Planning Commission's formal recommendation, the City Council shall consider Variance requests within residential zones via the Consent Calendar. If no Council member or member of the public requests that the item be removed from the Consent Calendar, the City Council may approve the item by consent. If a Council member or member of the public requests that an item be pulled for discussion, a duly noticed public hearing must be scheduled for the next regular City Council meeting.

Council Agenda- September 4, 2025
ANALYSIS:

The request is made pursuant to Indian Wells Municipal Code ("IWMC") Section

21.06.050(d) Variances, which requires that specific findings be made to approve any deviations to codified zoning standards. The requirements stated within the IWMC Section 21.06.050(d) are as follows:

1. The strict application of this Zoning Code deprives the property of privileges enjoyed by other properties in the vicinity and under identical zoning classification because of unusual circumstances applicable to the property, including size, shape, topography, location, or surroundings.

Finding: The subject property is located within the Vintage Club Residential Development, on a lot zoned Residential Very Low Density ("RVLD"). The lot was created in 1983 through Tract Map 14968-9, prior to the 1996 implementation of the minimum lot size dimension requirements for the RVLD zone, as established by City Council Ordinance 387 (Attachment 4). Therefore, the lot does not meet the current dimensional requirements of 100' x 100'.

The existing lot is irregularly shaped with a curvilinear front property line that undulates commensurate with the adjoining street design, a substandard 45.8ft angled western side property line, and a meandering, irregular eastern boundary.

An existing 9 -foot easement along the lot's frontage further restricts the buildable area of the property. In addition, the topography of the surrounding area presents further constraints, as the rear yard slopes steeply downward toward the golf course, rendering much of the rear portion of the lot essentially unusable for structural improvements (Attachment 3).

The existing residential building is situated at an angle to utilize the most buildable portion of the lot. The orientation of the existing building layout and rear yard topography substantially restricts the potential for developing any outdoor spaces or amenities in the rear of the residential lot. Consequently, the only available yard space for their outdoor pool and living space is on the front western side of the lot. Due to the facts presented and existing conditions that deprive the property of privileges enjoyed by other properties under the RVLD zoning classification, allowing the requested encroachment is a reasonable solution for constructing the proposed shade structure.

2. The granting of the Variance will not be detrimental to the public health, safety, or welfare, or materially injurious to properties or improvements in the vicinity.

Finding: The RVLD development standards have allowed residential development to remain compliant with the standard 20' front, 8' side, and 10' rear yard setbacks

Council Agenda- September 4, 2025
throughout the Vintage Club. These setbacks reduce building intensity and maintain access around the structure for public safety personnel.

The proposed 342 square foot shade structure will encroach 20' into the front yard setback and occupy approximately 292 total square feet within the total front yard setback area. The shade structure is 10' tall and open on all four sides, situated between the residence and the existing pool area, with one post located immediately adjacent to the front property line. The structure will not encroach into the existing easement and will therefore remain at a minimum of 9' behind the existing curb. The purpose of the custom structure is to provide shade protection from the elements and enhance the existing use of the outdoor kitchen and pool area amenities, which are part of the design of the outdoor living concept, consistent with other homes in the area.

The structure will not encroach into the side and rear yard setbacks, thus ensuring appropriate emergency access around the entire property. Considering the structure will maintain a 9' setback from the street frontage, and there will be no encroachment to side or rear yard setbacks, the addition of the proposed shade structure will not be detrimental to public health, safety, welfare, nor will it be materially injurious to properties or improvements within the immediate vicinity.

3. The granting of the Variance does not constitute a grant of special privileges inconsistent with the limitations upon other properties in the vicinity and the same zoning classification.

Finding: Historically, the City of Indian Wells has granted variances for similar front yard encroachments due to unique property constraints that have met the required findings. Notably, an example of such an instance is the approval of Variance No. 3-89-3, which allowed a similar encroachment into the front yard setback for the construction of a portion of the single-family dwelling on the adjacent lot at 47625 Vintage Drive East (Attachment 5). This particular variance was granted due to similar constraints of the buildable lot area.

Other examples of variances that have been granted with similar conditions are listed below:
• Variance No. 3-89-3: permitting encroachment into the required front yard setback for the construction of a single-family dwelling. • Variance No. 3-90-2: permitting encroachment (8') feet into the required front yard setback for the construction of a bedroom and garage addition. • Variance No. 99-13: permitting encroachment (4') feet and (9') feet into the required front yard setback for a subterranean garage structure.

Council Agenda- September 4, 2025
• Variance No. 2012-01: permitting encroachment (10') feet into the required (25') foot front yard setback for the construction of a single-family room addition and block wall.

In sum, the historical examples of other residential properties that have been granted formal variance approvals based on similar lot constraints support the determination that this variance request is not a special privilege, but a reasonable and consistent response to site constraints.

4. The granting of the Variance does not authorize a use or activity which is not otherwise expressly authorized by the zone regulation governing the parcel of property.

Finding: An approval of a variance in this specific circumstance would not authorize the use or activity that is not authorized by the RVLD zone, which currently allows for single-family detached homes and accessory structures. The shade structure is a permitted accessory use under IWMC Section 21.23.030, and no change in use is proposed.

Additionally, the Applicant has provided a letter of written approval from the Vintage Club HOA's Architectural and Landscape Committee demonstrating local support of the custom-built shade structure within the front yard setback area (Attachment 6). Any future modifications or additions would require separate review by the Architectural and Landscape Committee of the Vintage Club and the City's Building and Planning Departments.

FISCAL IMPACT:

No fiscal impact.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

This project has been assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State and local CEQA Guidelines, and the environmental regulations of the City. The City, acting as the Lead Agency, has determined that the construction of the proposed shade structure at this location qualifies as a Class 3 Categorical Exemption from CEQA pursuant to Section 15303(e), New Construction or Conversion of Small Structures.

Council Agenda- September 4, 2O25
ATTACHMENTS:

1. Resolution

2. Aerial Site Maps

3. Schematic Site Plan, Elevations, and Rendering

4. Tract Map No. 14968-9 (Sheet 6 of 6)

5. Resolution and Plans approving Variance 3-89-3

6. Vintage Club HOA Approval Letter

7. Resolution No. PC 2025-07

Council Agenda- September 4, 2025
ATTACHMENT #1
RESOLUTION NO. 2025-

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF INDIAN WELLS, CALIFORNIA, APPROVING VARIANCE NO. 2025-0001, TO ALLOW

ENCROACHMENT INTO THE FRONT YARD SETBACK TO CONSTRUCT A NEW 342 SQUARE FOOT CUSTOM-BUILT SHADE STRUCTURE ON
EXISTING RESIDENTIAL PROPERTY LOCATED AT 47655 VINTAGE DRIVE EAST (APN: 623-430-004), FOR WHICH THE PROJECT HAS BEEN FOUND

TO BE EXEMPT FROM THE PROVISIONS OF CEQA PURSUANT TO
SECTION 153O3(e)
WHEREAS, McFadden Architects (the "Applicant') has completed an application with the City of Indian Wells for Variance No. 2025-0001 pursuant to Zoning Code Section 21.06.050 to allow a 20' encroachment into the front yard setback of an existing residential site located at 47655 Vintage Drive East, Indian Wells, California, to construct a custom shade structure which requires granting of a variance from the required 20 -foot front yard setback identified in Zoning Code Section

21.23.050(a) (the "Project"); and
WHEREAS, on August 4, 2025, the Planning Commission held a duly noticed public hearing on the Project in conformance with California Government Code and various Indian Wells Municipal Code sections and adopted Resolution No. PC 2025-07 recommending City Council approve the Project; and
WHEREAS, on September 4, 2025, the City Council approved the Project on the consent calendar as required under Indian Wells Municipal Code Section 21.06.050; and WHEREAS, after careful consideration of the staff report, project information, and Planning Commission's recommendation, the City Council finds the following:

1. The strict application of this Zoning Code deprives the property of privileges enjoyed by other properties in the vicinity and under identical zoning classification because of unusual circumstances applicable to the property, including size, shape, topography, location, or surroundings.

FACT: The subject property is irregularly shaped, with a curvilinear front property line, a substandard 45.8 -foot angled western side property line, and a meandering eastern property line. The lot also has unique topography, with a steep slope that drops down to the golf course at the rear yard, which makes much of it unusable for structural improvements. Due to these unusual circumstances, the strict application of the Zoning Code would deprive the property of privileges enjoyed by other properties in the vicinity under the identical zoning classification.

2. The granting of the Variance will not be detrimental to the public health, safety, or welfare, or materially injurious to properties or improvements in the vicinity.

FACT: The new shade structure will not encroach the 9' easement along the street frontage or the side and rear yard setbacks. Construction must adhere to Title 24 of the California Code of Regulations, which provides minimum standards for building design and construction to safeguard life, health, property, and public welfare. This includes requirements for fire and life safety, structural safety, and access compliance. Therefore, the construction of the shade structure at the proposed location will not restrict emergency access into or around

Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

the site, and is not considered detrimental to public health, safety, welfare, or materially injurious to properties or improvements within the immediate vicinity.

3. The granting of the Variance does not constitute a grant of special privileges inconsistent with the limitations upon other properties in the vicinity and same zoning classification.

FACT: Similar encroachments into the front yard setback for residential additions and accessory structures have been previously reviewed and approved by the City for the following:
• Variance No. 3-89-3: permitting encroachment into the required front yard setback for the construction of a single-family dwelling.
• Variance No. 3-90-2: permitting encroachment (8') feet into the required front yard setback for the construction of a bedroom and garage addition. • Variance No. 99-13: permitting encroachment (4') feet and (9') feet into the required front yard setback for a subterranean garage structure. • Variance No. 2012-01: permitting encroachment (10') feet into the required (25') foot front yard setback for the construction of a single-family room addition and block wall.

These previous approvals support the conclusion that Variance No. 2025-0001 is not a special privilege and instead represents a reasonable and consistent response to properties with similar site constraints in the same zoning classification.

4. The granting of the Variance does not authorize a use or activity which is not otherwise expressly authorized by the zone regulation governing the parcel of property.

FACT: The shade structure is a permitted accessory use under IWMC Section 21.23.030.

The granting of the Variance would not authorize a use that is not otherwise expressly authorized by the Zoning regulations governing the property.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF INDIAN WELLS RESOLVES AS FOLLOWS:

SECTION 1. The recitals above are true and correct and are hereby adopted as findings as if fully set forth herein.

SECTION 2. The City Council ADOPTS the Resolution approving Variance No. 2025-0001 concerning the proposed Project, subject to the conditions listed on Exhibit "A" and site plans shown in Exhibit "B" attached hereto and by this reference incorporated herein.

SECTION 3. This action has been assessed under the authority and criteria contained in the California Environmental Quality Act ("CEQA"), the State and local CEQA Guidelines, and the environmental regulations of the City. The City, acting as the Lead Agency, has determined that the action qualifies as a Class 3 Categorial Exemption pursuant to CEQA Guideline Section 15303(e), New Construction or Conversion of Small Structures.

SECTION 4. This Resolution shall take effect upon adoption.

Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

SECTION 4. The City Clerk shall certify to the adoption of this Resolution and shall mail by first class, prepaid, United States mail, a certified copy of this Resolution to the Applicant.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Indian Wells, California, at a regular meeting held on this 4th day of September 2025.

BRUCE WHITMAN
MAYOR
CERTIFICATION FOR RESOLUTION NO. 2025-
I, Angelica Avila, City Clerk of the City of Indian Wells, California, DO HEREBY CERTIFY that the whole number of the members of the City Council is five (5); that the above and foregoing Resolution was duly and regularly passed and adopted at a regular meeting of the City Council of the City of Indian Wells on the 4th day of September 2025, by the following vote:

AYES:

NOES:

ATTEST: APPROVED AS TO FORM:

ANGELICA AVILA

CITY CLERK

TODD LEISHMAN FOR

BEST BEST & KRIEGER LLP

CITY ATTORNEY

Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

EXHIBIT "A"
Conditions of Approval for
Variance No. 2025-0001
September 4, 2025
GENERAL:

1. The Applicant shall defend, indemnify, and hold harmless the City of Indian Wells and its officials, officers, employees, and agents from and against any claim, action, or proceeding against the City of Indian Wells, its officers, employees, or agents to attack (including any judicial proceedings or an referendum), set aside, void, or annul any approval or condition of approval of the City of Indian Wells concerning this project, including but not limited to, any alleged act or failure to act related to the California Environmental Quality Act ("CEQA"), any approval or condition of approval by the Planning Commission or City Council. The City shall promptly notify the Applicant of any such claim, action, or proceeding concerning the project and the City shall cooperate fully in the defense of the matter. Applicant shall defend, with counsel mutually chosen by City and Applicant Applicant's own cost, expense and risk, any and all such aforesaid suits, actions or other proceedings of every kind that may be brought or instituted against City, its officials, officers, employees and agents. Applicant shall pay and satisfy any judgment, award or decree that may be rendered against City, its officials, officers, employees or agents in any such suits, actions or other proceedings.

Applicant shall also reimburse City for the cost of any settlement paid by City arising out of any such claims, demands, causes of action, costs, expenses, liabilities, loses, damages, injuries, suits, actions, or other proceedings. Such reimbursement shall include payment for City's attorney's fees and costs, including expert witness fees.

Applicant shall reimburse City, its officials, officers, employees and agents for any and all legal expenses and costs, including expert witness fees, incurred by each of them in connection therewith or in enforcing the indemnity herein provided. Applicant's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by the City, its officials, officers, employees or agents. In all cases, the City reserves the right, at its own option and cost, to choose its own attorney to represent the City, its officials, officers, employees, and agents in the defense of the matter.

2. In the event that any condition contained herein is determined to be invalid or legally unenforceable, then all remaining conditions shall remain in force.

3. The Project shall be developed in accordance with the approved plans, and failure to comply with any conditions of approval shall be deemed just cause for revocation of project approval by the City Council. However, the Community Development Director or designee shall have the authority to approve minor deviations in the conditions of approval, and all plans, including the construction drawings, if deemed necessary by both the Applicant and the City to implement the Project as approved.

Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

4. The Applicant shall pay development impact fees at the established rates and amounts. Such costs may include, but not be limited to, new construction fees, building permit and plan check fees.

5. This approval of Variance No. 2025-0001 shall be used within one (1) year after final approval, or it shall become null and void unless the time limit is extended by the City Council per City Zoning Code Section 21.06.040(e). The phrase "be used" above for purposes of the proposed Project shall mean the application for and approval of all applicable building permits, and commencement of physical installation of the Project.

In addition, this approval of Variance No. 2025-0001 shall become null and void if any such building permit no longer remains in effect due to its lapse, if such occurs following the foregoing one-year permit.

6. Approval of this request shall not waive compliance with all applicable sections of the Indian Wells Municipal Code, all other applicable City ordinances, and applicable specific plans.

7. This variance approves the front yard building setback encroachment as shown, or in substantial conformance to, the attached site plan "Exhibit B."

8. Construction shall occur between the hours of 7:00 am and 5:00 pm, Monday through Friday, 8:00 am and 5:00 pm, Saturday and no construction on Sunday or national holidays per Municipal Code Section 9.06.047. The Community Development Director may grant a temporary waiver from these hours in limited circumstances where a special need is demonstrated.

9. Within fifteen (15) days of final approval by the City Council, the Applicant shall submit in writing a statement indicating that the Applicant has read and agrees to the conditions imposed herein. Approval of land use and related applications hereunder shall become void, and any privilege, permit, or other authorization granted shall be deemed to have terminated if compliance with this condition has not been completed within the specified time limits.

END OF CONDITIONS

Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

EXHIBIT "B"
Site Plan

ITCIFOME MP, P LAN
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Council Agenda- September 4, 2025
City of Indian Wells
Resolution 2025 -

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ATTTACHMENT 2
Council Agenda- September 4, 2025
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ATTTACHMENT 2
Subject Property
Council Agenda- September 4, 2025

/
(E) AREA TABULATIONS
(E) Conditioned Area 8,355 sq. ft
— (E) Main Level 6,486 sq. ft.
— (E) Lower Level. 1,869 sq. ft.
[(E) Covered Patio 1 462 sq. ft.]]
[(E) Mech./Misc. 313 sq. ft.]
(E) Garage 846 eq. ft.
(E) Building Total • 9,201 sq. ft.

Total Lot Area •• 26,169 sq, ft, or 0.6 acre
(E) Building Coverage 8.136 sq. ft. or 31.1%
[(E) Covered Patio 1462 sq. ft. or 5.6 5]
(E) Hardscaps 7.203 sq. ft. or 27.5%
(E) Pool, Spa, Pond 1,174 sq. ft. or 4.5 %
(E) Landscaping 9,656 sq. ft. or 36.9 %
• Overall Building area's are calculated based
Architectual Drawings prepared by 'Oflenhauser
Associates. Inc', dated June 6, 1990
•• Overall area's are calculated with property lines
based on Tract Map No.14968-9 prepared by
'Gordon A. Tillson & Assoc'., dated July 1963
[—] Bracketed items not included in Total Area
take —off tabulations
(N)

AREA TABULATIONS
(E) = Existing (N) = New
(E) Conditioned Area 8,355 sq. ft
— (E) Moln Level 6.486 sq. ft.
- (E) Lower Level. 1.869 sq. ft.
[(E) Covered Patio 1 462 sq. ft.]
(E) Mech./Misc. 313 sq. ft.]
[(N) Pergola 341 sq. ft.]
(E) Garage 846 sq. ft.
(E) Building Total • (No New) 9.201 sq. ft.

Total Lot Area •• 26.169 sq. ft. or 0.6 acre
(E) Building Coverage 8.136 sq. ft or 31.1%
[(E) Covered Patio 1 803 sq. ft. or 6.9 5]
(E) Hordecape 7,203 eq. ft. or 27.55
(E) Pool, Spa, Pond 1,174 sq. ft or 4.5 %
(E) Landscaping 9.656 sq. ft. or 36.9 %
• Overall Building a calculated based
Architectual Drawings prepared by 'Offenhauser
Associates, Inc.', dated June 6. 1990
•• Overall area's are calculated with property lines
based on Tract Map No.1498B-9 prepared by
'Gordon A. Tillman & Assoc'., doted July 1983
[—] Bracketed items not included in Total Area
take —off tabulations
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PROPOSED SITE PLAN
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RESIDENCE
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ATTACHMENT 3
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* * • Unless this doc ment is a BLACKLINE print on 0o bockgro und specifie d on the TITLE HEE L it is NOT to be used to c nstruc [lo n This drawing may no t be reproduce d in whole or pa rt withou t the e xpres sed written con e nt of the Arc hite ct Ide ntifying ra rks an d symbols have been in cor porate d to main tain conformance wlth at is re qu ire A Residential Re model fo r:

Bo and Teri Brusco
47-655 E. Vintage Drive
India n We lls, Ca lifornia 92210
A.P.N. # 623-430-004-6
Architecture - Planning - Interiors
75-145 St. Charles Place, Suite 4
Pa lm De se rt, CA 92211
P: 760-346-8014 F: 760-568-0963
Web: chrismcfaddenarchitect.com
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Council Agenda- September 4 025
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N 45'00'00"W
N 48'35'24"E
N 48'35'24"E
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DISTANCE

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25.00 42.27

42.13 42.70

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43.76 42.82

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IN THE CITY OF INDIAN WELLS
TRACT NO. 14968-9
BEING A SUBDIVISION OF A PORTION OF THE SOUTHWEST ONE -QUARTER OF SECTION 27, TOWNSHIP 5 SOUTH RANGE 6 EAST, SAN BERNARDINO MERIDIAN AND A RESUBDIVISION OF A PORTION OF LOT 55, TRACT NO. 14968-I, M.B. 112 / 7-14 RECORDS OF RIVERSIDE COUNTY, STATE OF CALIFORNIA.

SUBJECT PROPERTY
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GORDON A.TILLSON & ASSOCIATES
JULY 1983

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38'19'43"
21'35'24"
37'42'42"
32'10'55"
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ATTACHMENT 5ouncil Agenda- September 4, 2025
RESOLUTION NO. 89-74

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

INDIAN WELLS, CALIFORNIA, APPROVING A VARIANCE
NO. 3-89-3 TO WILLIAM BONE TO ENCROACH INTO THE

FRONT YARD BUILDING SETBACK AREA AND INTO THE

SIDE YARD HEIGHT LIMIT TO PERMIT CONSTRUCTION OF

A SINGLE-FAMILY RESIDENTIAL HOME ON A VACANT LOT
AT 47-625 VINTAGE DRIVE EAST
WHEREAS, William Bone, 42-600 Cook Street, Suite 200,
Palm Desert, California 92260 (the "Applicant"), has filed an application with the City for Variance No. 3-89-3 pursuant to Zoning Code Section 2.12.040(e) to construct a single-family residential home on a vacant lot located at 47-625 Vintage Drive East, Lot 15, Tract 14968-9 (the "Property"); and
WHEREAS, a variance to encroach into the front yard building setback area and into the side yard height limit is required to build the single-family residential home contemplated; and WHEREAS, notice of a public hearing of the Planning
Commission of the City of Indian Wells to consider Applicant's application for Variance No. 3-89-3 was properly noticed and notice of the public hearing was given and published in accord- ance with applicable law; and
WHEREAS, on September 28, 1989, a public hearing on the application for Variance No. 3-89-3 was held by the Planning Commission; and
WHEREAS, the Planning Commission considered the staff re- port, a letter from an adjacent property owner stating no objection to the variance, and all of the information, testimony, and evidence provided during the Planning Commission's public hearing; and
WHEREAS, the Planning Commission determined that the
proposed project is categorically exempt from the California Environmental Quality Act under Section 15303 of the public Resources Code; and
WHEREAS, the Planning Commission found that the strict
application of the Zoning Code deprives the Property of privileges enjoyed by other property in the vicinity and in an identical land use category because of special circumstances applicable to the property, such as size, shape, topography, location or surroundings; and
WHEREAS, the Planning Commission found the granting of
Variance No. 3-89-3 will not be detrimental to the public health, safety or welfare, or materially injurious to properties or improvements in the vicinity; and
WHEREAS, at the conclusion of its public hearing on
September 28, 1989, the Planning Commission recommended that the City Council grant Variance No. 3-89-3 subject to the findings and conditions of the staff report with the deletion of Condition No. 4; and
WHEREAS, notice of a public hearing of the City Council of the City of Indian Wells to consider Variance No. 3-89-3 was properly noticed and notice of the public hearing was given and published in accordance with applicable law; and
WHEREAS, on October 19, 1989, a public hearing on the
application for Variance No. 3-89-3 was held by the City Council; and
1

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. 89-74
WHEREAS, the City Council has considered the staff report, the recommendation of the Planning Commission, and all of the information, testimony, and evidence provided during the City Council's public hearing on October 19, 1989; and
A. The strict application of the Zoning Code deprives the Property of privileges enjoyed by other property in the vicinity and in an identical land use category because
of special circumstances applicable to the property,
such as size, shape, topography, location or surround-
ings.

B. The granting of the variance will not be detrimental to the public health, safety or welfare, or materially
injurious to properties or improvements in the vicinity.

C. The project is categorically exempt from the provisions of the California Environmental Quality Act under Public Resources Code Section 15303, Class 3 New Construction
or Conversion of Small Structures (A).

NOW, THEREFORE, the City Council of the City of Indian Wells resolves as follows:

1. Variance No. 3-89-3 is approved subject to the
conditions described on Exhibit "A" to this Resolu-
tion.

2. The privileges granted under the terms of this
variance are subject to the provisions of Zoning
Code Section 2.12.040 (e).

3. The City Clerk shall certify to the adoption of this Resolution and shall mail by first class, prepaid,
United States mail, a certified copy of this Resolu-
tion to Applicant.

PASSED, APPROVED, AND ADOPTED this 2nd day of November, 1989, by the following vote:

AYES: Arenstein, Aughtry, Manuell, Briscoe, O •hant
NOES: NONE
RICHARD R. OLIPHANT,
Mayor
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the City Council of the City of Indian Wells at a regular meeting thereof, held on the 2nd day of November, 1989.

ATTEST:
6-7 Wo-ez
RODE12ICK J. WOOD
City Manager/City Clerk
DATED: November 2, 1989

APPROVED AS TO FORM
c1N�_

ROBERT BOWER,
City Attorney
2

City of Indian Wells Council Agenda- September 4, 2025
Resolution No. 89-74

EXHIBIT A
1CONDXTIONBI
1 1. That Exhibit "A" (site plan) is approved.

2. That the project shall conform to all other standards for the Residential Very Low Density zone.

3. That the site plan, elevations and landscape plan for the development of the property be subject to approval of the City's Architectural Landscape Committee.
•
3 F
Item

TZ0T :o TL9 a6ed
6 CENT LOT I+
AAFTSTi.TE9: CAMP- NORTON I AMIM
LTaGO OSUP H®
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I
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2lBo-
TRACT BOl /NDAR i
/ /
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OWNRIIR= MR. 4 Re. ARTHUR s NO6@N
' 'mss. STATUS HO lH o A 0C.,INC .
25 IY
NOTES
I. THIS IS A REFERENCE S RE PLAN SHOWING APPROXIMATE BUILDING L OCATIONS ONLY. SEE CIV L ENGINEERING PLANS FOR EXACT BUILDING LOCATIONS. GRADING, DRAINAGE , FL OWLINES . GUTTERS . CURBS . ETC.

SEE LANDSCAPE PLANS FOR SITE IRRIGATION. CONCRETE WALKS.

RAMPS, CONCRETE FINISH, WALLS. FENCES, ETC .
3 SEE MECHANICAL EN GINEERIN G PL ANS F OR GAS METER
AND WATER METER LOCATIONS.
i

4. SEE ELECTRICAL ENGINEERING PLANS F OR SITE LIG HTING S AVfp.NINA L ANOB CAPE RS LTD;Ra%k N,.8 fSIJALL e,m :

A. TWO 24' OR O NE 5O' b0.N TREE

IN F RONT Y ARD
B. ROC K. / *O 6AR TfOP =IRON T Y�
1RiC . CC✓erATBEI -I NOT O
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sBCoO .y0% OP 1 0.1.02
tll'
LLIl
I
-APPROXIMA TE ...Will LOCATS,M1
lu•RmT IET M . ND STwM P6D
IN C S.SE4 4STE •'
Luc, c
L. STUBS PRESUMED >

EUGTRIUE

INSOLE SERVICE
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The Vintage Club
Council Agenda- September 4, 2025
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ATTACHMENT #6 Council Agenda- September 4, 2025

THE VINTAGE CLUB

COMMUNITY ASSOCIATION
June 5, 2025
Roland and Teresa Brusco
18 Linda Isle
Newport Beach, CA 92660
Re: 47-655 Vintage Drive East — Conceptual Plan Approval Dear Mr. & Mrs. Brusco,
The Architectural and Landscape Committee has reviewed the conceptual plan for a Shade Structure at the above referenced residence. The plans are APPROVED as submitted. Therefore, you may proceed with Construction Documents.

Please refer to the LC Rules and Regulations for specific Construction Guidelines. If you have any questions, please feel free to contact me directly at 760-862-2347.

Tha, you
. Aiv----j
Ir ora
Las Cascadas Association
Community Manager
Cc: File
Las Cascadas Board of Directors, MFA Architects
75-001 VINTAGE DRIVE WEST • INDIAN WELLS, CA 92210

Council Agenda- September 4, 2025
ATTACHMENT 7
RESOLUTION NO. PC 2025-07

A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF

INDIAN WELLS, CALIFORNIA, RECOMMENDING APPROVAL OF
VARIANCE NO. 2025-0001, TO ALLOW ENCROACHMENT INTO THE
FRONT YARD SETBACK TO CONSTRUCT A NEW 342 SQUARE FOOT

CUSTOM-BUILT SHADE STRUCTURE ON EXISTING RESIDENTIAL
PROPERTY LOCATED AT 47655 VINTAGE DRIVE EAST (APN: 623- 430-004), FOR WHICH THE PROJECT HAS BEEN FOUND TO BE

EXEMPT FROM THE PROVISIONS OF CEQA PURSUANT TO SECTION
153O3(e), NEW CONSTRUCTION OR CONVERSION OF SMALL

STRUCTURES
WHEREAS, McFadden Architects (the "Applicant") has completed an application with the City of Indian Wells for Variance No. 2025-0001 pursuant to Zoning Code Section

21.06.050 to allow a 20' encroachment into the front yard setback of an existing residential site located at 47655 Vintage Drive East, Indian Wells, California, to construct a custom shade structure which requires granting of a variance from the required 20 -foot front yard setback identified in Zoning Code Section 21.23.050(a) (the "Project"); and WHEREAS, the notice of a public hearing of the Planning Commission of the City of Indian Wells to consider the Applicant's request was given in accordance with applicable law; and
WHEREAS, on August 4, 2025, the Planning Commission held a duly noticed public hearing on the Project in conformance with California Government Code and various Indian Wells Municipal Code sections and adopted Resolution No. PC 2025-07 recommending that the City Council approve the Project; and
WHEREAS, after careful consideration of the staff report, public testimony, and all of the information presented at the hearing, the Planning Commission finds the following:

1. The strict application of this Zoning Code deprives the property of privileges enjoyed by other properties in the vicinity and under identical zoning classification because of unusual circumstances applicable to the property, including size, shape, topography, location, or surroundings.

FACT: The subject property is irregularly shaped, with a curvilinear front property line, a substandard 45.8 -foot angled western side property line, and a meandering eastern property line. The lot also has unique topography, with a steep slope that drops down to the golf course at the rear yard, which makes much of it unusable for structural improvements. Due to these unusual circumstances, the strict application of the Zoning Code would deprive the property of privileges enjoyed by other properties in the vicinity under the identical zoning classification.

2. The granting of the Variance will not be detrimental to the public health, safety, or welfare, or materially injurious to properties or improvements in the vicinity.

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

FACT: The new shade structure will not encroach the 9' easement along the street frontage or the side and rear yard setbacks. Construction must adhere to Title 24 of the California Code of Regulations, which provides minimum standards for building design and construction to safeguard life, health, property, and public welfare. This includes requirements for fire and life safety, structural safety, and access compliance. Therefore, construction of the shade structure at the proposed location will not restrict emergency access into or surrounding the site, and is not considered detrimental to the public health, safety, welfare, or materially injurious to properties or improvements within the immediate vicinity.

3. The granting of the Variance does not constitute a grant of special privileges inconsistent with the limitations upon other properties in the vicinity and same zoning classification.

FACT: Similar encroachments into the front yard setback for residential additions and accessory structures have been previously reviewed and approved by the City for the following:
• Variance No. 3-89-3: permitting encroachment into the required front yard setback for the construction of a single-family dwelling. • Variance No. 3-90-2: permitting encroachment (8') feet into the required front yard setback for the construction of a bedroom and garage addition. • Variance No. 99-13: permitting encroachment (4') feet and (9') feet into the required front yard setback for a subterranean garage structure. • Variance No. 2012-01: permitting encroachment (10') feet into the required (25') foot front yard setback for the construction of a single-family room addition and block wall.

These previous approvals support the conclusion that Variance No. 2025-0001 is not a special privilege, and instead represents a reasonable and consistent response to properties with similar site constraints in the same zoning classification.

4. The granting of the Variance does not authorize a use or activity which is not otherwise expressly authorized by the zone regulation governing the parcel of property.

FACT: The shade structure is a permitted accessory use under IWMC Section

21.23.030. The granting of the Variance would not authorize a use that is not otherwise expressly authorized by the Zoning regulations governing the property.

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

NOW, THEREFORE, the Planning Commission of the City of Indian Wells RESOLVES as follows:

SECTION 1. The Planning Commission ADOPTS Resolution No. PC 2025-07 recommending that the City Council approve Variance No. 2025-0001 concerning the proposed Project subject to the conditions listed on Exhibit "A" and site plan shown in Exhibit "B" attached hereto and by this reference incorporated herein.

SECTION 2. The Planning Commission recommends the City Council finds that the construction of the proposed shade structure at this location qualifies as being categorically exempt from CEQA pursuant to Section 15303(e), New Construction or Conversion of Small Structures.

SECTION 3. The Community Development Director shall transmit this recommendation to the City Council, and Variance No. 2025-0001 shall be scheduled for consideration on the consent calendar before the City Council.

SECTION 4. The Planning Department shall certify to the adoption of this Resolution and shall mail by first class, prepaid, United States mail, a certified copy of this Resolution to Applicant.

PASSED, APPROVED, AND ADOPTED by the Planning Commission of the City of Indian Wells, California, at a regular meeting held on this 4t" day of August 2025.

E -SIGNED by Bruce Bahneman
on 2025-08-08 13:26:54 PDT

BRUCE BAHNEMAN
CHAIR

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

CERTIFICATION FOR RESOLUTION NO. PC 2025-07
I, Jon Berg, Community Development Director of the City of Indian Wells, California, DO HEREBY CERTIFY that the whole number of the members of the Planning Commission is five (5); that the above and foregoing Resolution was duly and regularly passed and adopted at a regular meeting of the Planning Commission of the City of Indian Wells on the 4th day of August, 2025, by the following vote:

AYES: 4 — Bahneman, Schubert, Snellenberger, Welch
NOES: 0 — None
EXCUSED: 1 — Laks
ATTEST: APPROVED AS TO FORM:

E -SIGNED by Jon Berg E -SIGNED by Daniel Trevino
on 2025-08-11 07:53:41 PDT on 2025-08-08 17:52:52 PDT
JON BERG for BEST BEST & KRIEGER, LLP

COMMUNITY DEVELOPMENT DIRECTOR CITY ATTORNEY

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

EXHIBIT "A"
Conditions of Approval for
Variance No. 2025-0001
August 4, 2025
GENERAL:

1. The Applicant shall defend, indemnify, and hold harmless the City of Indian Wells and its officials, officers, employees, and agents from and against any claim, action, or proceeding against the City of Indian Wells, its officers, employees, or agents to attack (including any judicial proceedings or an referendum), set aside, void, or annul any approval or condition of approval of the City of Indian Wells concerning this project, including but not limited to, any alleged act or failure to act related to the California Environmental Quality Act ("CEQA"), any approval or condition of approval by the Planning Commission or City Council. The City shall promptly notify the Applicant of any such claim, action, or proceeding concerning the project and the City shall cooperate fully in the defense of the matter. Applicant shall defend, with counsel mutually chosen by City and Applicant Applicant's own cost, expense and risk, any and all such aforesaid suits, actions or other proceedings of every kind that may be brought or instituted against City, its officials, officers, employees and agents. Applicant shall pay and satisfy any judgment, award or decree that may be rendered against City, its officials, officers, employees or agents in any such suits, actions or other proceedings. Applicant shall also reimburse City for the cost of any settlement paid by City arising out of any such claims, demands, causes of action, costs, expenses, liabilities, loses, damages, injuries, suits, actions, or other proceedings. Such reimbursement shall include payment for City's attorney's fees and costs, including expert witness fees. Applicant shall reimburse City, its officials, officers, employees and agents for any and all legal expenses and costs, including expert witness fees, incurred by each of them in connection therewith or in enforcing the indemnity herein provided. Applicant's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by the City, its officials, officers, employees or agents. In all cases, the City reserves the right, at its own option and cost, to choose its own attorney to represent the City, its officials, officers, employees, and agents in the defense of the matter.

2. In the event that any condition contained herein is determined to be invalid or legally unenforceable, then all remaining conditions shall remain in force.

3. The Project shall be developed in accordance with the approved plans, and failure to comply with any conditions of approval shall be deemed just cause for revocation of project approval by the City Council. However, the Community

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

Development Director or designee shall have the authority to approve minor deviations in the conditions of approval, and all plans including the construction drawings, if deemed necessary by both the Applicant and the City to implement the Project as approved.

4. The Applicant shall pay development impact fees at the established rates and amounts. Such fees may include, but not be limited to, new construction fee, and building permit and plan check fees.

5. This approval of Variance No. 2025-0001 shall be used within one (1) year after final approval, or it shall become null and void unless the time limit is extended by the City Council per City Zoning Code Section 21.06.040(e). The phrase "be used" above for purposes of the proposed Project shall mean the application for and approval of all applicable building permits, and commencement of physical installation of the Project. In addition, this approval of Variance No. 2025-0001 shall become null and void if any such building permit no longer remains in effect due to its lapse, if such occurs following the foregoing one- year permit.

6. Approval of this request shall not waive compliance with all applicable sections of the Indian Wells Municipal Code, all other applicable City ordinances, and applicable specific plans.

7. This variance approves the front yard building setback encroachment as shown, or in substantial conformance to, the attached site plan "Exhibit B."

8. Construction shall occur between the hours of 7:00 am and 5:00 pm, Monday through Friday, 8:00 am and 5:00 pm, Saturday and no construction on Sunday or national holidays per Municipal Code Section 9.06.047. The Community Development Director may grant a temporary waiver from these hours in limited circumstances where a special need is demonstrated.

9. Within fifteen (15) days of final approval by the City Council, the Applicant shall submit in writing, a statement indicating that the Applicant has read and agrees to the conditions imposed herein. Approvals of land use and related applications hereunder shall become void, and any privilege, permit, or other authorization granted shall be deemed to have terminated if compliance with this condition has not been completed within the specified time limits.

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. PC 2025-07

EXHIBIT "B"
Site Plan

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Council Agenda- September 4, 2025

Council Agenda- September 4, 2025

INDIAN WELLS CITY COUNCIL
September 4, 2025
To: City Council
From: Public Works Department
Prepared by: Dina Purvis, Assistant Public Works Director Subject: Supplemental Appropriation for Median Sweeping

RECOMMENDED
ACTIONS:

Council APPROVES supplemental appropriation with SCA of CA, LLC in the amount of $3,901 per year for a three-year term and as part of their city-wide street sweeping contract for the cost to sweep all the medians on Indian Wells Lane, Eldorado Drive South, Osage Trail, Rancho Palmeras, and Cook Street South; and FINDS the action to be exempt from the provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15061(b)(3).

DISCUSSION:

At the June 10, 2025, City Council meeting, the City Council awarded a city-wide street sweeping contract to SCA of CA, LLC in the amount of $96,592.08. However, the lump sum for sweeping medians in the amount of $3,901 per year was inadvertently omitted from the final agreement. This oversight needs to be corrected to ensure Indian Wells Lane, Eldorado Drive South, Osage Trail, Rancho Palmeras and Cook Street South medians are properly maintained.

FISCAL IMPACT:

The yearly charge for this service will be $3,901 per year, amending the previously approved three-year contract by $11,703 for a total of $108,295.08. To fully fund this obligation, a supplemental appropriation from the General Fund, Account No. 1018301- 545000, is required for Fiscal Year 2025-26.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

The action is not a project within the meaning of Section 15378 of the State of California Environmental Quality Act ("CEQA") Guidelines, because it has no potential for resulting in physical change in the environment, directly or indirectly; and that the action is nonetheless exempt from the requirements of CEQA in that the activity is covered by the

Council Agenda- September 4, 2025
general rule that CEQA applies only to projects that have the potential for causing a significant effect on the environment. (14 CCR 15061(b)(3).).

Council Agenda- September 4, 2025

CITY OF

INDIAN WELLS CITY COUNCIL
September 4, 2025
To: City Council
From: Finance Department
Prepared by: Kevin McCarthy, Finance Director
Subject: Amendment to the Sponsorship and Community Assistance Policy

RECOMMENDED
ACTIONS:

Council APPROVES the Finance Committee's recommendations to amend the Sponsorship and Community Assistance Funding Policy; and FINDS the project to be exempt from the California Environmental Quality Act (CEQA) provision pursuant to Section 15060.

BACKGROUND:

During the August 2025 meeting of the Finance Committee, City staff requested further clarification regarding the Sponsorship review and approval process in order to promote consistency in the application of the policy and to ensure adherence to the intent of the City Council. In response, the Finance Committee provided additional clarification with respect to the reporting obligations of sponsorship recipients.

Accordingly, minor revisions were made to both the Sponsorship Review and Approval section and the Reporting Requirements section of the policy. The amended provisions now read as follows:

Review and Approval Process
All proposals submitted under the Grants in Aid Program shall be reviewed and evaluated by the Grants in Aid Committee. The City Manager's Office shall administer sponsorship requests received by the City. Upon receipt of a sponsorship request, the City Manager's Office shall provide notice to the full City Council to determine whether there is any Council Member in pursuing the sponsorship.

If one or more Council Members express such interest, the sponsorship request shall be forwarded to the Finance Committee for review and evaluation. In the absence of Council interest, the request shall not be referred to by the Finance Committee, and no further action shall be taken.

Council Agenda- September 4, 2025
The Finance Committee shall review sponsorship requests and community assistance proposals that fall outside the scope of the Grants in Aid Program.

Following their respective evaluations, both the Grants in Aid Committee and the Finance Committee shall transmit their recommendations to the City Council for consideration at a duly noticed public meeting. Final approval of any proposal, sponsorship, or community assistance allocation shall require an affirmative vote of a majority of the City Council.

Reporting Requirements
Any recipient of City funds shall be obliged to submit a comprehensive written report to the City no later than ninety (90) days after the completion of the funded activity, or on the anniversary of the date on which the funds were approved, whichever occurs first.

FISCAL IMPACT:

The proposed Sponsorship and Community Assistance Funding Policy amendments do not directly impact the City's finances. These changes solely establish or modify applicant requirements without altering City expenditures.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

This action has been reviewed per the authority and criteria contained in the California Environmental Quality Act (CEQA), the State and local CEQA Guidelines, and the City's environmental regulations. The City, acting as the Lead Agency, determined that the ordinance is not subject to CEQA pursuant to Sections 15060(c)(2), 15060(c)(3), and 15061(b)(3) of the State CEQA Guidelines, because it will not result in a direct or reasonably foreseeable indirect physical change to the environment as there is no possibility that the action would result in a significant environmental impact, and because it does not constitute a "project" as defined in Section 15378 of the State CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3.

ATTACHMENTS:

1. Sponsorship and Community Assistance Funding Policy

Council Agenda- September 4, 2025
ATTACHMENT #1
City of Indian Wells
Sponsorship and Community
Assistance Funding Policy
Amended by the Council on September 4, 2025

Council Agenda- September 4, 2025
City of Indian Wells
Table of Contents
Purpose of the Policy 3
Fund Usage Disclosure and Reporting Requirements 3
City Sponsorship Funding Policy 6
Community Assistance Funding Policy 6
Policy on Community Assistance Funding Requests Exceeding $200,000 7

Council Agenda- September 4, 2025
City of Indian Wells
Purpose of this Policy
The Policy aims to establish annual procedures and approvals associated with funding sponsorships and community assistance expenditures. For this policy, the City defines sponsorships and community assistance as distinguished primarily by their underlying objectives and structural frameworks.

Sponsorships: Sponsorships represent strategic partnerships in which the City provides financial support, resources, or services in exchange for promotional benefits, brand visibility, or other measurable returns.
• Sponsorships are evaluated based on their potential to generate a clear and measurable financial return for the City. These sponsorships are assessed on their ability to create a return on investment (ROI), or;
• Evaluated based on their potential to generate enhanced city branding or strengthened community engagement. These sponsorships aim to improve the City's visibility and enhance its brand identity where a measurable ROI is not the primary focus or is difficult to calculate.
• Specifically excluded from this policy are sponsorships below $5,000, such as sponsored luncheons, or other events to financially support non -profits or other governmental organizations. More common examples include purchasing a table for an awards or recognition luncheon, participating in a valley event such as the economic summit, or sponsorship level support of a non-profit event such as a fundraiser.

Community Assistance: Community assistance is characterized by a focus on social impact rather than financial gain. This form of engagement can originate from non-profit organizations, mission -driven entities dedicated to addressing societal needs, such as providing food security, housing, or educational resources, and for-profit organizations participating in corporate social responsibility (CSR) initiatives.

Fund Usage Disclosure and Reporting Requirements
Purpose: To ensure transparency and accountability in the allocation and use of City funds, all recipients of City financial support, including sponsorships and community assistance, must adhere to the following requirements.

Council Agenda- September 4, 2025
City of Indian Wells
Fund Usage Disclosure: All applicants for City funding must provide a detailed statement outlining the intended use of the funds. This statement must include:
• A clear description of the funded project, program, initiative, and timeline. • A breakdown of anticipated expenditures, including specific budget categories (e.g., materials, staffing, marketing).
• Measurable objectives and expected outcomes.

Reporting Requirements: Any recipient of City funds shall be obligated to submit a comprehensive written report to the City no later than ninety (90) days following the completion of the funded activity, or on the anniversary of the date on which the funds were approved, whichever occurs first.

This report must include:
• A summary of how the funds were used, referring to the original proposed budget. • Documentation of actual expenditures (e.g., receipts, invoices). • An evaluation of outcomes achieved in relation to the objectives stated in the application.
• Any unforeseen challenges or deviations from the initial plan, with explanations.

Compliance and Accountability: Failure to submit the required report or misuse of funds may result in:
• Ineligibility for future City funding.
• Requirement to return unspent or misused funds.
• Additional actions as deemed appropriate by the City Council. • Reports must be submitted and approved by the City before the recipient can submit additional funding requests.

Review and Enforcement: The City will review all submitted reports to ensure compliance. Random audits may be conducted to verify the accuracy of reported expenditures. This reporting requirement aims to foster responsible use of public funds and maintain trust between the City and its community partners.

Page I 4

Council Agenda- September 4, 2025
City of Indian Wells
Approval Process
Purpose: This section outlines the procedures for approval of allocations to ensure responsible financial management and alignment with the City's strategic priorities.

Proposal Submission: Applicants seeking City funds must submit a formal proposal.

Each proposal must include:
• A detailed justification for the requested funds, highlighting the alignment with City objectives.
• A breakdown of projected expenditures by category.
• Projected return on investment (ROI) requirements, when applicable. • Projected outcomes and benefits for the community.
• A timeline for fund utilization.

Review and Approval Process: All proposals submitted under the Grants in Aid Program shall be reviewed and evaluated by the Grants in Aid Committee. The City Manager's Office shall administer sponsorship requests received by the City. Upon receipt of a sponsorship request, the City Manager's Office shall provide notice to the full City Council to determine whether there is interest by any Council Member in pursuing the sponsorship.

In the event that one or more Council Members express such interest, the sponsorship request shall be forwarded to the Finance Committee for review and evaluation. In the absence of Council interest, the request shall not be referred to the Finance Committee and no further action shall be taken.

The Finance Committee shall review sponsorship requests and community assistance proposals that fall outside the scope of the Grants in Aid Program. Following their respective evaluations, both the Grants in Aid Committee and the Finance Committee shall transmit their recommendations to the City Council for consideration at a duly noticed public meeting. Final approval of any proposal, sponsorship, or community assistance allocation shall require an affirmative vote of a majority of the City Council.

Decisions will be based on:
• Evaluation of financial feasibility and cost-effectiveness.

Council Agenda- September 4, 2025
City of Indian Wells
• Assessment of alignment with City priorities and strategic plans. • Consideration of previous funding history and compliance with past reporting requirements.
• Available resources.
• The proposal's anticipated impact on the community.
• Compliance with applicable City policies and legal requirements.

City Sponsorship Funding Policy
Sponsorship requests submitted to the City shall be directed to individual Council Members for an initial determination of interest. If a Council Member indicates support for further consideration, the request will be referred to the Finance Committee for review and evaluation. Following its review, the Finance Committee shall forward the sponsorship request, along with its recommendation, to the full City Council for final determination.

The City's sponsorship funding program is designed to support initiatives that align with municipal priorities while delivering measurable benefits to the community. While Sponsorship can overlap in value to the City, they generally fall into two funding categories:

Return on Investment (ROI)-Driven Sponsorships: These sponsorships are evaluated based on their potential to generate a clear and measurable financial return for the City. Applicants must demonstrate the expected economic impact, such as increased tourism, business activity, or direct revenue generation. Proposals should include data projections, performance metrics, and a post -event evaluation plan to assess the realized ROI.

Marketing and Branding Exposure Sponsorships: These sponsorships are evaluated based on their ability to enhance the City's brand recognition and overall visibility. While a measurable return on investment (ROI) may not be the primary objective or challenging to quantify, these sponsorships must demonstrably align with the City's strategic marketing initiatives and brand identity framework to ensure consistency with municipal goals and priorities.

General Requirements: All sponsorship funding requests must:

Council Agenda- September 4, 2025
City of Indian Wells
• Clearly define the intended benefits to the City.
• Include a detailed budget and funding allocation plan. • Provide measurable outcomes to evaluate the effectiveness of the sponsorship.

Community Assistance Funding Policy
The City defines Community Assistance Funding as discretionary expenditures the City Council allocates annually to eligible non-profit organizations within the Coachella Valley.

These organizations must provide essential services that the City does not otherwise offer.

Funding Allocation Methodology
• The annual community assistance funding budget shall be determined by calculating twenty-five percent (25%) of the preceding fiscal year's Genera/ Fund Net Change in Fund Balance (post -capital contributions). This calculation shall be based on year-end estimates established during the final quarter of each fiscal year.
• The maximum allocation shall not exceed $200,000 per fiscal year.

Allocation Structure
The total annual funding shall be divided into two distinct pools:
• Grants -in -Aid Program: Allocated 80% of the total available funds. • Discretionary Fund: Allocated 20% of the total available funds to be disbursed solely at the discretion of the City Council.

Financial Compliance Requirements
• Community assistance funding is contingent upon the City's ability to meet its financial obligations under the current Genera/ Fund Cash F/ow Plan, as approved and amended by the Finance Committee and consistent with the City's adopted Annual Budget.
• If available funds are insufficient, community assistance funding will be reduced or suspended until all financial requirements are satisfied.

Budget Roll Forward Policy

Council Agenda- September 4, 2025
City of Indian Wells
• The Finance Director shall carry forward any unexpended funds from either funding pool prior to the fiscal year's close and report those unexpended funds to the Finance Committee during the annual budget period.
• Rolled forward funds shall be incorporated into the subsequent fiscal year's budget and remain available for expenditure.
• These funds shall be maintained separately from the annual calculation of the Community Assistance Funding Program and will not affect the determination of new funding allocations.

Policy on Community Assistance Funding Requests Exceeding $200,000 Funding requests submitted to the City for amounts exceeding $200,000 shall be evaluated independently of the general policy requirements and will be subject to the following criteria prior to City Council approval:
• Application Submission: Applicants must provide all necessary documentation in accordance with the Community Assistance Grant Program Requirements. With each application, a Council -appointed Committee will be selected to review the funding proposal and present its recommendations to the City Council. • Council Review: A staff report summarizing the Committee's recommendations shall be prepared and included on the City Council agenda for formal consideration. • Applicant Presentation: The applicant will be afforded the opportunity to present their proposal directly to the City Council during the scheduled agenda item.
• Council Decision and Community Involvement: If the City Council, by majority vote, approves the advancement of the funding request, the applicant will be required to incorporate a Community Involvement component into the funded initiative.

To ensure maximum transparency, maintain public trust, and foster meaningful resident participation, the City of Indian Wells shall retain full oversight, direction, and control over all aspects of the community engagement process related to any request for City funding.

This includes, but is not limited to, the planning, approval, execution, and distribution of all public communications and outreach efforts. Under no circumstances shall the applicant independently conduct or disseminate any information to the public regarding the proposed funding request.

All costs associated with the community engagement process shall be borne solely by the applicant, but the City will produce, approve, and distribute all materials and manage all Page I 8

Council Agenda- September 4, 2025
City of Indian Wells
engagement activities directly. This process is intended to:
• Solicit meaningful resident feedback
• Inform the public of the potential financial impact of the proposed request • Ensure that the City Council has considered the views of the community before making a funding decision
Community engagement shall include, at a minimum, the following City -led components.

Each step must be completed under the City's direct supervision and reviewed before any final funding decision by the City Council:
• Public Meeting Requirement: The City shall organize and host at least one public meeting for the purpose of presenting the funding proposal and allowing for resident questions and comments. The applicant is required to attend this meeting but shall not present independently. All presentation materials, talking points, and responses to inquiries shall be developed or approved by City staff in advance.

This meeting must occur prior to any final City Council decision. • Resident Notification: The City shall prepare and mail a written notification to all Indian Wells households via the U.S. Postal Service. This notification will include a summary of the funding request, information on potential fiscal implications, and details about opportunities for public input. While the applicant shall be responsible for all mailing expenses, only the City may draft, approve, and distribute this communication.
• Community Feedback Collection: To expand opportunities for public participation, the City Council may choose, at its option, to conduct a community - wide survey. This may take the form of mailed questionnaires or a secure, cloud - based civic engagement platform. The City will design and administer the survey and retain complete control over its content, timeline, and distribution. The applicant shall cover all related costs. City staff will compile a summary report of the survey findings and present it to the City Council prior to a final funding decision.
• Final Public Deliberation: Once all community engagement activities have been completed and resident feedback has been compiled and reviewed, the City Council shall conduct a final public deliberation during a regularly scheduled Council meeting. At this time, the Council will consider all community input and staff analysis before making a decision on the proposed funding request.

Council Agenda- September 4, 2025

INDIAN WELLS CITY COUNCIL
September 4, 2025
To: City Council
From: Fire Department
Prepared by: Kohl Hetrick, Deputy Fire Marshal
Subject: Resolution to Acknowledge Receipt of Riverside County Fire Department Annual Inspection Report Pursuant to
California Health and Safety Code Section 13146.4 for Fiscal Year 2024-25
RECOMMENDED ACTIONS:

Council ADOPTS Resolution acknowledging receipt of the Riverside County Fire Department's Annual Inspection Report pursuant to California Health and Safety Code Section 13146.4; and
FINDS this action does not qualify as a project subject to the California Environmental Quality Act (CEQA), and, in the alternative, is exempt from CEQA pursuant to State CEQA Guidelines sections 15060(c)(2)-(3) and 15061(b)(3).

BACKGROUND:

The Governor signed Senate Bill 1205 into law in September 2018 to address the issue of some fire departments failing to keep up with the statutorily required annual building inspections. By requiring annual reporting of their compliance to the local city council or board of supervisors, the bill is intended to apply local pressure for Fire Departments to complete the annual state mandated building inspections. The attached Resolution (Attachment No. 1) serves as the formal document to fulfill the annual fire inspection reporting requirements of SB 1205.

The annual building inspection and reporting must be conducted on two groups of occupancies, buildings, structures and/or facilities: Educational Group E and Residential Group R. Group E includes public and private schools used by more than 6 people for educational purposes through the 12th grade. Group R includes hotels, motels, apartments (3 units or more), and certain residential care facilities.

The annual inspection includes a variety of fire and life safety considerations, including but not limited to fire protection system maintenance, emergency egress, hazardous

Council Agenda- September 4, 2025
materials, fire rated suppression maintenance, access and addressing maintenance, electrical safety and maintenance, and more.

During the time of July 1, 2024, to June 30, 2025, the Fire Department identified one Group E and seven Group R occupancies, buildings, structures and/or facilities in the City of Indian Wells and completed 100% of the annual inspections at the identified occupancies, buildings, structures and/or facilities. All facilities are in compliance with pertinent fire and building codes. The facilities inspected are attached to this report. (Attachment No. 2).

The Fire Department will continue to assess, with the assistance of City Staff, the existing building stock and new development within the City to ensure that all applicable Group E and R buildings, structures and/or facilities receive an annual inspection in accordance with SB 1205.
# of State Mandated
Facilities
Group E
1 Group R
7 FISCAL IMPACT:

There is no fiscal impact.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

This project has been assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State and local CEQA Guidelines, and the environmental regulations of the City. The City acting as Lead Agency, has determined that this action is not a project subject to CEQA because it will not result in a direct or reasonably foreseeable indirect physical change in the environment. (State CEQA Guidelines, § 15060(c)(2)-(3).) In the alternative, this action is exempt from CEQA because it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment.

ATTACHMENTS:

1. Resolution

2. Annual Inspection Facilities 2024-2025

Council Agenda- September 4, 2025
ATTACHMENT #1
RESOLUTION NO. 2025-_

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF INDIAN

WELLS, CALIFORNIA, ACKNOWLEDGING RECEIPT OF A REPORT

MADE BY THE FIRE CHIEF OF THE RIVERSIDE COUNTY FIRE

DEPARTMENT REGARDING COMPLIANCE WITH THE ANNUAL

INSPECTION OF CERTAIN OCCUPANCIES PURSUANT TO SECTIONS
13146.2 and 13146.3 OF THE CALIFORNIA HEALTH AND SAFETY CODE
WHEREAS, California Health & Safety Code Section 13146.4 was added in 2018, and became effective on January 1, 2019; and
WHEREAS, California Health & Safety Code Section 13146.4 requires all fire departments, including the Riverside County Fire Department, that provide fire protection services to report annually to its administering authority on its compliance with Health & Safety Code sections 13146.2 and 13146.3; and
WHEREAS, California Health & Safety Code Section 13146.2 and 13146.3 requires all fire departments, including the Riverside County Fire Department, that provide fire protection services to perform annual inspections in every building used as a public or private school, hotel, motel, lodging house, apartment house, and certain residential care facilities for compliance with building standards, as provided; and
WHEREAS, the Council of the City of Indian Wells intends this Resolution to fulfill the requirements of the California Health & Safety Code 13146.4 regarding acknowledgment of the Riverside County Fire Department's compliance with California Health and Safety Code Sections 13146.2 and 13146.3.

NOW, THEREFORE, BE IT RESOLVED, DETERMINED AND ORDERED BY THE CITY

COUNCIL OF THE CITY OF INDIAN WELLS EXPRESSLY ACKNOWLEDGES THE

MEASURE OF COMPLIANCE OF THE RIVERSIDE COUNTY FIRE DEPARTMENT WITH HEALTH AND SAFETY CODE SECTIONS 13146.2 AND 13146.3 IN THE CITY OF INDIAN WELLS FOR THE TIME PERIOD OF JULY 1, 2024, to JUNE 30, 2025, AS FOLLOWS:

Section 1. Educational Group E occupancies, for the purposes of this Resolution, are generally those public and private schools, used by more than six people at any one time for educational purposes through the 12th grade. The Riverside County Fire Department completed 100% of the annual inspections of the identified Group E occupancies, buildings, structures and/or facilities in the City of Indian Wells.

Section 2. Residential Group R occupancies, for the purposes of this Resolution, are generally those occupancies containing sleeping units, and include hotels, motels, apartments (three units or more), etc. as well as other residential occupancies (including a number of residential care facilities). These residential care facilities have a number of different sub -classifications, and they may contain residents or clients that have a range of needs, including those related to custodial care, mobility impairments, cognitive disabilities, etc. The residents may also be non -ambulatory 1

Council Agenda- September 4, 2025
City of Indian Wells
Resolution No. 2025 -

or bedridden. The Riverside County Fire Department completed 100% of the annual inspections of the identified Group R occupancies, buildings, structures and/or facilities in the City of Indian Wells.

SECTION 3. The City Clerk shall certify the adoption of this Resolution.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Indian Wells, California, at a regular meeting held on this 4th day of September 2025.

BRUCE WHITMAN
MAYOR
CERTIFICATION FOR RESOLUTION NO. 2025-
I, Angelica Avila, City Clerk of the City of Indian Wells, California, DO HEREBY CERTIFY that the whole number of the members of the City Council is five (5); that the above and foregoing Resolution was duly and regularly passed and adopted at a regular meeting of the City Council of the City of Indian Wells on the 4th day of September, 2025, by the following vote:

AYES:

NOES:

ATTEST: APPROVED AS TO FORM:

ANGELICA AVILA

CITY CLERK

TODD LEISHMAN FOR

BEST BEST & KRIEGER LLP

CITY ATTORNEY

ATTACHMENT #2
Council Agenda- September 4, 2025
INDIAN WELLS STATE MANDATED ANNUAL INSPECTION LIST - FISCAL YEAR 2024/2025

E OCCUPANCIES

FACILITY NAME

ADDRESS

STREET NAME
CITY
ZIP

GERALD FORD ELEMENTARY
44210

WARNER TRAIL

INDIAN WELLS
6/16/2152

Council Agenda- September 4, 2025
'INDIAN WELLS STATE MANDATED ANNUAL INSPECTION LIST - FISCAL YEAR 2024/2025 R - 1 OCCUPANCIES

FACILITY NAME

ADDRESS

STREET NAME
CITY
ZIP
Indian Wells Resort
76661
Highway 111
Indian Wells
92210
Renaissance Hotel, Resort & Spa
44400
Indian Wells Lane
Indian Wells
92210
Hyatt Regency
44600
Indian Wells Lane
Indian Wells
92210
Miramonte Resort & Spa
45000
Indian Wells Lane
Indian Wells
92210
Sands Hotel
44985
Highway 111
Indian Wells
92210

Council Agenda- September 4, 2025
INDIAN WELLS STATE MANDATED ANNUAL INSPECTION LIST - FISCAL YEAR 2024/2025 R - 2 OCCUPANCIES

FACILITY NAME

ADDRESS

STREET NAME
CITY
ZIP
Indian Wells Villas
74800
Village Center Drive
Indian Wells
92210
Mountain View Villas
78000
Highway 111
Indian Wells
92210

Council Agenda- September 4, 2025
INDIAN WELLS STATE MANDATED ANNUAL INSPECTION LIST - FISCAL YEAR 2024/2025 R - 2.1 OCCUPANCIES

FACILITY NAME

ADDRESS

STREET NAME
CITY
ZIP
None Existing

Council Agenda- September 4, 2025

INDIAN WELLS CITY COUNCIL
September 4, 2025
To: City Council
From: Finance Department
Prepared by: Amy Dallosta, Accountant
Subject: City Treasurer's Report for May 2025
RECOMMENDED ACTIONS:

Council RECEIVES and FILES the City Treasurer's Report for May 2025; and FINDS the project to be exempt from the provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15060.

DISCUSSION:

This report comprehensively analyzes the City of Indian Wells' cash and investment position as of May 31, 2025. The city maintains a robust investment strategy, focusing on prudence, liquidity, and compliance with legal requirements. The Treasurer's certification ensures adherence to the city's investment policy and compliance with the State of California Government Code section 53600.

Financial Snapshot:

As of May 31, 2025:
• Total cash and investments: $99,089,555.86
• Portfolio rate of return: 3.569%
Treasurer's Certification:

The City Treasurer certifies:
• Compliance with the city's investment policy and legal requirements. • Adequate liquidity to meet financial obligations for the next six months, ensuring static and dynamic liquidity.

Fiscal Prudence:

Aligned with fiduciary duty, the city adheres to a prudent investment approach, considering economic conditions and anticipated needs. Investments are guided by a written policy emphasizing safety, liquidity, and yield.

Council Agenda- September 4, 2025
BACKGROUND:

The Treasurer's Report provides a monthly update on cash activity and the investment portfolio, ensuring reconciliation with the General Ledger. Investments align with the city's investment policy and State legislation, covering U.S. treasuries, federal agency securities, corporate notes, municipal bonds, CDs, and overnight cash investments.

Investment Strategy:

The city's investment portfolio is designed to achieve a market rate of return within risk constraints. Diversification across institutions, security types, and maturities maximizes safety and yield amid changing market conditions.

FISCAL IMPACT:

The investment portfolio generated $434,789.24 in earnings for May 2025. The investment strategy aims for consistent returns throughout budgetary and economic cycles, reflecting prudent risk management. Moreover, the strategy's success in consistently generating returns reflects its adaptability to changing market conditions. As economic cycles fluctuate, the city's investment approach remains resilient, adjusting to dynamic financial landscapes to optimize safety and yield.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

This action has been reviewed per the authority and criteria contained in the California Environmental Quality Act (CEQA), the State and local CEQA Guidelines, and the City's environmental regulations. The City, acting as the Lead Agency, determined that this resolution is not subject to CEQA pursuant to Sections 15060(c)(2), 15060(c)(3), and 15061(b)(3) of the State CEQA Guidelines, because it will not result in a direct or reasonably foreseeable indirect physical change to the environment as there is no possibility that the action would result in a significant environmental impact, and because it does not constitute a "project" as defined in Section 15378 of the State CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3.

ATTACHMENTS:

1. City Treasurer Report

ATTACHMENT #1
NET CASH & INVESTMENT SUM1C4,I�IMoilvikg905Ia- September 4, 2025

UNRESTRICTED FUNDS

GENERAL FUND
101- GENERAL

TOTAL GENERAL FUND

RESTRICTED FUNDS

SPECIAL REVENUE FUNDS
202 - TRAFFIC SAFETY
203 - PUBLIC SAFETY 1/2 CENT SALES TAX
204 - MEASURE "A"
209 - F.A.M.D. #1
210 - SCAQMD (VEHICLE REG.)
211 - AB 3229 COPS FUNDING
214 - GAS TAX 2103 MAINTENANCE
215 - GAS TAX 2105 MAINTENANCE
216 - GAS TAX 2106 CONSTRUCT/MAINT
217 - GAS TAX 2107 MAINTENANCE
218 - GAS TAX 2107.5 ENG./ADMIN
219 - GAS TAX RMRA
228 - EMERG. UPGRADE SERVICES
247 - AB 939 RECYCLING FUND
248 - SOLID WASTE
251 - STREET LIGHTING DISTRICT 2000-1
253- INDIAN WELLS VILLAS OPERATIONS
254- MOUNTAIN VIEW VILLAS OPERATIONS
256- HOUSING AUTHORITY
271 - ELDORADO DRIVE LLMD
272 - MONTECITO/STARDUST LLMD
273 - CASA DORADO LLMD
274 - THE COVE LLMD
275 - SH 111/IWGR (ENTRANCE) LLMD
276 - CLUB/IW LANE LLMD
277 - COLONY LLMD
278 - COLONY COV ESTATES LLMD
279 - DESERT HORIZONS LLMD
280 - MOUNTAIN GATE LLMD
281 - MOUNTAIN GATE ESTATES LLMD
282 - VILLAGIO LLMD
283 - VAIDYA LLMD
284 - CLUB, SOUTH OF 111 LLMD
285 - MONTELENA LLMD
286 - SUNDANCE LLMD
287 - PROVINCE LLMD
288 - PROVINCE DBAD

TOTAL SPECIAL REVENUE FUNDS

CAPITAL PROJECT FUNDS
310 - PARK FACILITIES FEES
311 - TRANSPORTATION FACILITIES FEES
313 - RECREATION FACILITIES FEES
314 - PARK -IN -LIEU FEES
315 - CITYWIDE PUBLIC IMPROVEMENT FEE
316 - CAPITAL IMPROVEMENT
319 - ART IN PUBLIC PLACES
321 - HIGHWAY 111 CIRCULATION IMP FEE

TOTAL CAPITAL PROJECT FUNDS
May May
2025 2024
19,993,439.64
$ 22,637,388.61
19,993,439.64 22,637,388.61

0.00 14,017.42

0.00 15,517.62

0.00 61,052.52
994,026.78 1,278,657.36
19,561.00 15,271.19

0.00 61,157.06

0.00 5,485.28

0.00 4,549.80

0.00 3,658.10

0.00 6,261.51

0.00 0.00

0.00 213,613.77
6,651,585.68 4,946,902.33
237,014.75 288,235.56
772,099.24 673,671.14
22,178,87 18,472.30
44,068.18 106,610.55
258,913.94 347,385.38
815,979.44 1,182,728.16
116,761.20 100,387.51
34,911.82 21,395.88
11,825.51 10,978.30
11,008.71 10,590.82
441,376.21 263,147.39
76,288.23 45,782.24
152,519.19 119,211.32
61,515.51 54,233.36
174,269.88 195,326.76
137,434.48 117,297.20
54,667.30 52,388.99
316,500.99 273,829.42
45,154.90 37,919.10
45,610.51 38,875.44
152,633.93 113,357.83
25,663.57 25,633.09
179,777,59 177,840.52
618,568.95 559,670.58
12,471,916.36 11,461,112.80

0.00 0.00

0.00 0.00

0.00 19,222,895.54
750,151.30

0.00 0.00
10,063.17
217.21
6,043.16
6,341.35
11,782,829.89
752,814.64
36,460.70
19,973,046.84 12,594,770.12
T:\Commonthank\Treasurers Report\Cashl OMay 25

CITY OF INDIAN WELLS
NET CASH & INVESTMENT SUMMARY MAY 2025
PAGE 2
Council Agenda- September 4, 2025
RESTRICTED FUNDS (Conti May
2025

REPLACEMENT FUNDS
326 - BUILDINGS CAPITAL RESERVE
327 - BRIDGES CAPITAL RESERVE
328 - MEDIANS & PARKWAYS CAPITAL RESERVE
329 - STORM DRAINS CAPITAL RESERVE
330 - TRAFFIC SIGNALS CAPITAL RESERVE
331 - TECHNOLOGY CAPITAL RESERVE
332 - CITY STREETS CAPITAL RESERVE
333 - CITY VEHICLES CAPITAL RESERVE
350- DISASTER RECOVERY RESERVE

TOTAL REPLACEMENT FUNDS

SUCCESSOR AGENCY FUNDS
453 - DEBT SERVICE
456 - RDA OBLIGATION RETIREMENT

TOTAL SUCCESSOR AGENCY FUNDS

FINANCING AUTHORITY FUNDS
460 - INDIAN WELLS FINANCING AUTHORITY

TOTAL FINANCING AUTHORITY FUNDS

ENTERPRISE FUNDS
560 - INDIAN WELLS GOLF RESORT

TOTAL ENTERPRISE FUNDS

INTERNAL SERVICE FUNDS
601 - INTERNAL TRUST FUND

TOTAL INTERNAL SERVICE FUNDS

RESERVE FUNDS
602 - COMPENSATED ABSENCES

TOTAL RESERVE FUNDS

TRUST & AGENCY FUNDS
732 - SPECIAL DEPOSITS

TOTAL TRUST & AGENCY FUNDS

TOTAL ALL FUNDS

FISCAL AGENTS
253 - INDIAN WELLS VILLAS
254 - MOUNTAIN VIEW VILLAS
453 - US BANK TRUSTEE - SUCCESSOR AGENCY DEBT SERVICE
460 - US BANK - INDIAN WELLS FINANCE AUTHORITY
560 - INDIAN WELLS GOLF RESORT
601 - INTERNAL TRUST FUND

TOTAL FISCAL AGENTS

TOTAL ALL FUNDS & FISCAL AGENTS

UNRESTRICTED FUNDS

RESTRICTED FUNDS
2,475,522.80
2,260,517.00
1,869,178.07
1,113,386.00
975,306.00
920,336.00
18,745,562.00
474,490.00
628,452.00
29,462,749.87
4,900,720.93

0.00 May
2024
2,113,012.80
1,916,148.00
1,557,830.07
865,812.00
739,387.00
689,055.00
17,010,165.00
280,826.00
433,619.00
25,605,854.87
5,352,411.68
(661,303.00)
4,900,720.93 4,691,108.68
15,508.40 0.93
15,508.40 0.93
7,371,566.54
7,371,566.54
2,261,531.07
2,261,531.07

0.00 1,185,465.30
1,185,465.30
396,404.86
396,404.86
613,149.00

0.00 613,149.00
390,454.11 705,956.85
390,454.11 705,956.85
96,840,933.76 79,891,212.02
102,832.98
206,698.94
5,476.51
2,307,144.94
997,910.08
14,011,606.16
17,631,669.61
83,048.38
413,127.66
585.15
6,727,560.28
3,144,119.50
1,457,910.01
11,826,350.98
$ 114,472,603.37 $ 91,717,563.00
19,993,439.64
94,479,163.73
22,637,388.61
69,080,174.39
114,472,603.37 $ 91,717,563.00
T:\Common\bank\Treasurer's Report\Cash10May 25

City of Indian Wells
Bank Reconciliation Report - City Held Cash
Finance Department
Councl
Agenda- September 4, 2U25
MONTH: May 31, 2025
Investment # Investment Type Investment Description
Sank Checking & Sweep
1 2
3 6
7 8
9 10
19 Managed Pool Accounts
21 Certificates of Deposit
525
548
550
557
558
561
562
573
574
575
585
586
587
588
589
590
591
592
597
598
599
607
609
612
Medium Term Corporate Notes
526
533
538
549
556
576
611
Federal Agency Issues
542
544
546
551
559
560
563
566
571
572
605
613
Munidoal Bonds
531
Treasury Securities
593
594
610
Outstanding items
Total Outstanding Items
Pacific Western Bank - Sweep "-"1117
Pacific Western Bank - Accts. Payable **-**3411
Pacific Western Bank - Payroll **-**1752
Pacific Western Bank - Ambulance **-****7937
Pacific Western Bank - Public Funds MMA **-****5064
US Bank Money Market - Investment
US Bank Money Market - 4590
US Bank Money Market - 4591
Petty Cash
Local Agency Investment Fund - City 9B-33-385
Certificate of Deposit -Bank of Baroda 06063HMS9
Certificate of Deposit -Toyota Financial Sqs Bank 89235MKY6 Certificate of Deposit-Greenstate Credit Union 39573LBL1 Certiflcate of Deposit -Pentagon Federal Credit Union 70962LAS1 Certiflcate of Deposit-Nelnet Bank, Inc 64034KAG6
Certificate of Deposit -Beal Bank 07371AYE7
Certificate of Deposit -Beal Bank USA 073710E88
Certificate of Deposit -Capital One NA 14042RUJ8
Certificate of Deposit -Austin Telco Fed Credit Union 052392BT3 Certificate of Deposit -Synchrony Bank 87164XR65
Certificate of Deposit -Liberty First Credit Union 530520AK1 Certificate of Deposit -First Guaranty Bank Hammond LA
Certificate of Deposit -Medallion Bank Utah 58404DSW2
Certificate of Deposit -Pitney Bowes Bank 724468AG8
Certiflcate of Deposit -Bank Five Nine 062119CD2
Certificate of Deposit -First Foundation Bank 32026UW51 Certificate of Deposit -Summit National Bank 86616RAG0
Certificate of Deposit -First National Bank of America 32110YD93 Certificate of Deposit -Morgan Stanley Private Bank 61768ET29 Certificate of Deposit -Cross River Bank 227563EX7
Certificate of Deposit -Universal Bank and Trust Co 91527PCF2 Certificate of Deposit -Sallie Mae 795451DM2
Certificate of Deposit -Leaders Credit Union 52171MAN5
Certificate of Deposit -Pacific Premier Bank 4800121693 Montebello CA Pens Obiiq AA 612285AE6
JP Morgan Chase Bank NA 46632FRU1
JP Morgan Chase 48128G2Q2
Bank of America MTN 06048WM31
Bank of America MTN 06048WM72
John Deere Capital Corp 24422EWR6
Toyota Motor Credit Corp 89236TMK8
Fed. Farm Credit Bank 3130AU62
Fed. Farm Credit Bank 3130ALMM3
Fed. Farm Credit Bank 3130ALW67
Fed. Farm Credit Bank 3130AMW57
Fed. Home Loan Bank 3130AQWF6
Fed. Home Loan Bank 3130AQW38
Fed. Home Loan Bank 3130AQZ55
Fed. Home Loan Bank 3130ARGE5
Fed. Home Loan Bank 3130ASS67
Fed. Home Loan Bank 3130ASS91
Fed.Home Loan Bank 3130B1UH8
Fed.Home Loan Bank 3130B4RS2
Natomas CA School DIstrkt 63877NMM6
United States Treasury Bill 91282CFU0
United States Treasury Bill 912810FF0
United States Treasury Bill 91282CLK5
Total Pooled Cash and Investments
Book Value
3,067,051.76

0.00 0.00

0.00 16,527.71

0.00 14,274,779.84
16,412,563.33
2,000.00
9,656,111.31
249,000.00
250,000.00
250,000.00
249,000.00
250,000.00
250,000.00
250,000.00
250,000.00
250,000.00
250,000.00
249,000.00
249,000.00
249,000.00
244,000.00
249,000.00
244,000.00
249,000.00
249,000.00
244,000.00
244,000.00
249,000.00
244,000.00
249,000.00
256,217.98
1,000,000.00
2,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,014,443.76
997,623.12
1,000,000.00
2,000,000.00
1,000,000.00
2,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
2,000,000.00
2,000,000.00
300,000.00
9,949,497.89
13,421,889.77
2,010,849.39
33,772,922.64
9,656,111.31
5,966,217.98

8.01 6.88
16,000,000.00
300,000.00
25,382,2.37.05

99.089t55S.0
Fair Value Increase (over cost) (1,671,622.11)
Warrants/Wire Transfers Oustandinq (Bank)
Outgoing ACH Payments Outstanding (GL)
Credit Card in Transit
Reconciled Bank Balance
(582,259.25)

0.00 5,259.26
(576,999.991
96,840,933.76
)31/2025, 6 00 PM
General Ledger Balance 96,840,933.76
21 T:\Common\bank\bank reconciliation fy25\11-May 25\2025.05_RPT_May Bank. R Page 707 AFTER OJR pooled -1

Council Agenda- September 4, 2025

INDIAN WELLS

CALIFORNIA
Investments
Managed Pool Accounts - LAIF
Money Market Sweep/Checking Account
Negotiable CD's
Medium Term Corporate Notes
Federal Agency Issues - Callables
Treasury Securities
Miscellaneous Securities - Coupon
Componding Certificates of Deposit
Investments
Par
Value
9,656,111.31
33,772,922.64
5,710,000.00
8,000,000.00
16,000,000.00
25,000,000.00
300,000.00
256,217.98
98,695,251.93
The City of Indian Wells
Portfolio Management
Portfolio Summary
May 31, 2025
Market
Value
9,656,111.31
33,772,922.64
5,673,461.25
7,849,690.00
15,721,160.00
25,586,770.00
298,437.00
256,217.98
City of Indian Wells
44-950 Eldorado Drive
Indian Wells CA 92210
(760)346-2489
Book % of Days to YTM YTM
Value Portfolio Term Maturity 360 Equiv. 365 Equiv.
9,656,111.31 9.74 1 1 4.213 4.272
33, 772, 922.64 34.08 1 1 3.801 3.854
5,710,000.00 5.76 1,825 960 2.776 2.814
8,012,066.88 8.09 1,794 503 1.758 1.782
16,000,000.00 16.15 1,824 786 2.709 2.747
25,382,237.05 25,62 1,650 1,137 4.146 4.204
300,000.00 0.30 1,765 61 1 085 1.100
256,217.98 0.26 365 95 3.521 3.570
98,814,770.18 99,089,555.86
100.00% 974 515 3.520 3.569
Total Earnings
Current Year
Average Daily Balance
Effective Rate of Return
The ab - investments are consistant with the City's investment policy and allowable under current legislation of the State of California. Investments were purchased using safety, liquidity, and yield as criter - In ddition, cash flow from revenue and maturing investments will be sufficient to cover expenditures for the next six months. All securities are "Marked -to -Market" on a monthly basis.

May 31 Month Ending
290,272.37
93,179,274.19

3.67%
ICe in M art
Inane Dir: tlkr
Reporting period 05/01/2025-05/31/2025
Run Date: 06/12/2025 - 20:23
No fiscal year history available
Portfolio CITY
AP
PM (PRF_PM1) 7 3.11
Page t 3 o f 1021

CUSIP Investment #
Managed Pool Accounts - LAIF
SYS21 21
SYS23 23
Issuer
LAIF - City
LAIF - Redevelopment
Average
Balance
Subtotal and Average 6,752,885.50
The City of Indian Wells
Portfolio Management
Portfolio Details - Investments
May 31, 2025
Purchase
Date
Par Value
9,656,111.31

0.00 Council Agenda- September 4, 2025

YTM Days to Maturity
Stated
Market Value Book Value Rate Fitch 360 Maturity Date
9,656,111.31 9,656,111.31 4.272

0.00 0.00 0.233
9,656,111.31
9,656,111.31 9,656,111.31

4.213

0.230 1

4.213 1
Money Market Sweep/Checking Account
SYS1 1 Pacific Western Bank
6 Pacific Westem Bank -Ambulance
7 Pacific Western-PublicFundsMMA
8 US Bank Money Market
10 US Bank Money Market -4591
9 US Bank Money Market -4590
2 Pacific Western - Acct Payable
3 Pacific Westem-Payroll
4 Union Bank -Checking
19 Petty Cash
5 WestAmerica Bank
SYS6
SYS7
SYSB
SYs10
SYS9
SYS2
SYS3
SYS4
SYS19
SYS5
Subtotal and Average 30,760,781.01
07/01/2023
07/01/2023
07/01/2023
07/01/2023
07/01/2023
07/01/2023
3,067,051.76

0.00 16,527.71

0.00 16,412,563.33
14,274,779.84

0.00 0A0

0.00 2,000.00

0.00 3,067,051.76 3,067,051.76 0.250

0.00 0.00
16, 527.71 16, 527.71 4.410

0.00 0.00
16,412,563.33 16,412,563.33 4.200
14,274,779.84 14,274,779.84 4.230

0.00 0.00

0.00 0.00

0.00 0.00 0.200
2,000.00 2,000.00

0.00 0.00
33,772,922.64
33,772,922.64 33,772,922.64

0.247

0.000 1

4.350 1

0.000 1

4.142 1

4.172 1

0.000 1

0.000 1

0.197 1

0.000 1

0.000 1

3.801 1
Negotiable CD's
052392BT3
06063HMS9
062119CD2
07371AYE7
073710E88
14042RUJ8
227563EX7
320437AD8
32110YD93
32026UW51
39573LBL1
52171 MAN5
530520AK1
58404DSW2
61768ET29
64034KAG6
70962LAS1
724468AG8
795451 DM2
Run Date: 06/12/2025 - 20:23
574 Austin Telco Fed Credit Union
525 Bank of Baroda
589 Bank Five Nine
561 Beal Bank - Plano TX
562 Beal Bank USA
573 Capital One NA
598 Cross River Bank
586 First Guaranty Bank Hammond LA
592 First National Bank of America
590 First Foundation Bank
550 Greenstate Credit Union
609 Leaders Credit Union
585 Liberty First Credit Union
587 Medallion Bank Utah
597 Morgan Stanley Private Bank
558 Nelnet Bank, Inc.
557 Pentagon Federal Credit Union
588 Pitney Bowes Bank Inc.
607 Sallie Mae
09/21/2022 250,000.00 248,050.00 250,000.00 3.800 3.748 842 09/21/2027 07/22/2020 249,000.00 247,660.38 249,000.00 0.700 0.690 51 07/22/2025 07/31/2023 249,000.00 251,427.75 249,000.00 4.500 4.438 1,153 07/28/2028 02/23/2022 250,000.00 240,617.50 250,000.00 1.900 1.874 626 02/17/2027 02/23/2022 250,000.00 240,617.50 250,000.00 1.900 1.874 626 02/17/2027 09/21/2022 250,000.00 248,512.50 250,000.00 3.900 0.000 842 09/21/2027 03/07/2024 244,000.00 244,063.44 244,000.00 4.250 4.192 1,375 03/07/2029 08/11/2023 249,000.00 251,425.26 249,000.00 4.500 4.438 1.160 08/04/2028 08/16/2023 249,000.00 255,673.20 249,000.00 4.450 4.394 1,171 08/15/2028 08/16/2023 244,000.00 245,983.72 244,000.00 4.450 0,000 1,165 08/09/2028 06/16/2021 250,000.00 241,322.50 250,000.00 0.900 0.888 380 06/16/2026 08/30/2024 249,000.00 246,577.23 249,000.00 4,000 3.945 1,551 08/30/2029 08/11/2023 249,000.00 254,415.75 249,000.00 4.700 4.641 1,163 08/07/2028 07/31/2023 249,000.00 250,688.22 249,000.00 4.400 4.406 1,156 07/31/2028 03/06/2024 244,000.00 244,905.24 244,000.00 4.350 4.290 1,374 03/06/2029 02/02/2022 250,000.00 239,167.50 250,000.00 1.500 1.479 611 02/02/2027 09/29/2021 249,000.00 238,200.87 249,000.00 0.900 0.888 485 09/29/2026 07/31/2023 244,000.00 245,629.92 244,000.00 4.400 0.000 1,156 07/31/2028 07/26/2024 244,000.00 244,419.68 244,000 00 4.300 4.241 1,514 07/24/2029 Portfolio CITY
AP
PM (PRF_PM2) 7 3 11
Page e7097of 1021

CUSIP
Negotiable CD's
86616RAG0
87164XR65
89235MKY6
91527PCF2
Investment #
Issuer
591 Summit National Bank
575 Synchrony Bank
548 Toyota Financial Sgs Bk
599 Universal Bank and Trust Co.

Subtotal and Average
Medium Term Corporate Notes
06048 W M 31
06048 W M72
24422EWR6
48128G2Q2
46632FRU 1
612285AE6
89236TMK8
Average
Balance
5,710,000.00
549 Bank of America MTN A
556 Bank of America MTN A
576 John Deere Capital Corp
538 JPMorgan Chase & Co
533 JP Morgan Chase Bank NA
526 Montebello CA Pens Oblig AA
611 Toyota Motor Credit Corp
Subtotal and Average 8,012,896.10
Federal Agency Issues - Callables
3130ALJ62
3130ALMM3
3130ALW67
3130AM W 57
3130AQW F6
3130AQWJ8
3130AQZ55
3130ARGE5
3130ASS67
3130ASS91
3130B1UH8
3130B4RS2
542 Fed. Home Loan Bank
544 Fed. Home Loan Bank
546 Fed. Home Loan Bank
551 Fed. Home Loan Bank
559 Fed. Home Loan Bank
560 Fed. Home Loan Bank
563 Fed. Home Loan Bank
566 Fed. Home Loan Bank
571 Fed. Home Loan Bank
572 Fed. Home Loan Bank
605 Fed. Home Loan Bank
613 Fed. Home Loan Bank
Treasury Securities
91282CFU0 593
912810FF0 594
91282CLK5 610
Run Date: 06/12/2025 - 20:23
Subtotal and Average
U.S. Treasury
U.S. Treasury
U.S. Treasury
Subtotal and Average
The City of Indian Wells
Portfolio Management
Portfolio Details - Investments
May 31, 2025
Purchase
Date
08/16/2023
09/23/2022
04/22/2021
03/13/2024
Par Value
249,000.00
250,000.00
250,000.00
249,000.00
05/28/2021
07/30/2021
05/18/2023
02/26/2021
01/22/2021
07/17/2020
11/06/2024
Market Value
253,678.71
248,782.50
242,487.50
249,154.38
5,710,000.00 5,673,461.25
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
2,000,000.00
1,000,000.00
1,000,000.00
967,250.00
962,670.00
1,013,470.00
966, 550.00
1,937,580.00
1,000,000.00
1,002,170.00
8,000,000.00 7,849,690.00
Council Agenda- September 4, 2025

Stated YTM Days to Maturity
Book Value Rate Fitch 360 Maturity Date
249,000.00 4.500
250,000.00 3.950
250,000.00 0.900
249,000.00 4.250
5,710,000.00
1,000,000.00 1.250
1,000,000.00 1.200
1,014,443.76 4.750
1,000,000.00 0.800
2,000,000.00 0.700
1,000,000.00 2.503
997,623.12 4.550
8,012,066.88

4.443

3.896
O.B88

4.192
1,166 08/10/2028
844 09/23/2027
325 04/22/2026
1,381 03/13/2029

2.776
960

1.233 361 05/28/2026

1.184 424 07/30/2026

4.083 963 01/20/2028

0.789 270 02/26/2026

0.690 235 01/22/2026

0.819 0 06/01/2025

4.549 1,530 08/09/2029

1.758 503
16,000,000.00
25,386,493.59
03/24/2021
03/30/2021
04/22/2021
06/30/2021
02/25/2022
02/24/2022
03/10/2022
04/21/2022
08/16/2022
08/10/2022
07/03/2024
01/29/2025
12/12/2023
12/14/2023
09/20/2024
1,000,000.00
2,000,000.00
1,000,000.00
2,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
1,000,000.00
2,000,000.00
2,000,000.00
972,760.00 1,000,000.00 0.875
1,946,120.00 2,000,000.00 1.000
972,490.00 1,000,000.00 1.100
1,949,260.00 2,000,000.00 1.250
967,510.00 1,000,000.00 2.150
965,910.00 1,000,000.00 2.050
973,100.00 1,000,000.00 2.500
979,900.00 1,000,000.00 3.000
998,690.00 1,000,000.00 4.500
992,740.00 1,000,000.00 4.000
2,006,000.00 2,000,000.00 5.000
1,996,680.00 2,000,000.00 5.000
16,000,000.00
15,721,160.00 16,000,000.00
10,000,000.00
13,000,000.00
2,000,000.00

0.863 296 03/24/2026

0.986 302 03/30/2026

1.085 325 04/22/2026

0.873 394 06/30/2026

2.121 634 02/25/2027

2.022 633 02/24/2027

2.466 647 03/10/2027

2.959 689 04/21/2027

4.438 806 08/16/2027

3.945 800 08/10/2027

4.932 1,486 06/26/2029

4.932 1,690 01/16/2030
10,054,300.00 9,949,497.89 4.125
13,556,530.00 13,421,889.77 5.250
1,975,940.00 2,010,849.39 3.625
25,000,000.00
25,586,770.00 25,382,237.05

2.709 786
4 294

4.143

3.437
882 10/31/2027
1,263 11/15/2028
1,552 08/31/2029

4.146 1,137
Portfolio CITY
AP
PM (PRF_PM2) 7 3 11