CITY COUNCIL AND HOUSING AUTHORITY JOINT STRATEGIC
PLANNING SESSION
Tuesday, March 17, 2026
9:00 AM
Indian Wells Golf Resort
44500 Indian Wells Lane, CA 92210
Welcome to Indian Wells City Council and Housing Authority Joint Strategic Planning Session.
Public Comments: Members of the Public who wish to speak should fill out a blue slip and submit it to the City Clerk. Please note that at this special meeting you may address the City Council and Housing Authority only on items that are listed on the Strategic Planning Session. The Mayor/Chair will recognize members of the public at the appropriate time. Once the Mayor/Chair calls on members of the public for comments, please come forward to the microphone and state your name for the record.
Comments are limited to three minutes.
Notification: If you are an individual with a disability and need a reasonable modification or accommodation pursuant to the Americans with Disabilities Act (ADA) please contact the City Clerk at 760-346-2489, 48 hours prior to the meeting.
Please turn off all communication devices (phones) or put them on non-audible mode (vibrate) during Council proceedings. All documents for public review are available for public inspection at City Hall reception, 44-950 Eldorado Drive, Indian Wells during normal business hours.
Pages
A.CONVENE THE INDIAN WELLS CITY COUNCIL, PLEDGE OF ALLEGIANCE,
AND ROLL CALL
MAYOR TOPER TAYLOR
MAYOR PRO TEM BRIAN PENNA
COUNCIL MEMBER GREG SANDERS
COUNCIL MEMBER DANA REED
COUNCIL MEMBER BRUCE WHITMAN
B.APPROVAL OF THE FINAL AGENDA
C.CITY COUNCIL GENERAL BUSINESS
Public Comments: Please note that at this special meeting you may address the City Council on items that are listed on the agenda. The Mayor will recognize members of the public at the appropriate time. Once the Mayor calls on members of the public for comments, please come forward to the microphone and state your name for the record. Comments are limited to three minutes.
C.1 Desert Rodeo Sponsorship Request 5
RECOMMENDED ACTION:
Council DISCUSSES and CONSIDERS sponsorship Request to the Desert Rodeo; and
If approved AUTHORIZES Supplemental Appropriation in the among of $50,000 to fund the Sponsorship; and
FINDS the project to be exempt from the provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15060.
D.RECESS FOR 5 MINUTES
E.RECONVENE THE CITY COUNCIL AND HOUSING AUTHORITY JOINT
STRATEGIC PLANNING SESSION
MAYOR/CHAIR TOPER TAYLOR
MAYOR PRO TEM/VICE CHAIR BRIAN PENNA
COUNCIL MEMBER/COMMISSIONER GREG SANDERS
COUNCIL MEMBER/COMMISSIONER DANA REED
COUNCIL MEMBER/COMMISSIONER BRUCE WHITMAN
COMMISSIONER JOHN O'HEA
COMMISSIONER KOANDA WORDEN
F.INDIAN WELLS JOINT STRATEGIC PLANNING SESSION
Public Comments: Please note that at this special meeting you may address the City Council and Housing Authority only on items that are listed on the agenda.
The Mayor/Chair will recognize members of the public at the appropriate time.
F.1 2026 Strategic Planning and Goal Setting Session for the City, Housing Authority, and Golf Resort
29 RECOMMENDED ACTION:
City Council and Housing Authority REVIEWS, DISCUSSES, and provides DIRECTION on the 2026 Strategic Planning Goals and Strategies.
The order of presentations and discussions is as follows:
Financial Review of the City, Golf Resort and Housing Authority (Separate Report Attached).
1. Discussion of Housing Authority Goals and Strategies from 2025 and Consensus on Goals and Strategies for 2026.
2. Discussion of City and Golf Resort Goals and Strategies from 2025 and Consensus on Goals and Strategies for 2026.
3. Conclusion of the 2026 City Council Planning Session.4.
G.CITY COUNCIL CLOSED SESSION
Once the closed session has ended, the City Attorney or presiding officer will make any announcement required by the Brown Act relative to reportable actions taken during the closed session.
G.1 Conference with Legal Counsel Regarding Anticipated Litigation-Significant Exposure to Litigation pursuant to Government Code Section 54956.9(d)(2) (One or More (1) potential cases).
G.2 Conference with Legal Counsel Regarding Anticipated Litigation-Initiation of Litigation Pursuant to Government Code Section 54956.9(d)(4). One or More Potential Cases.
G.3 Conference with City’s Real Property Negotiator Pursuant toGovernment Code 54956.8. Real Property:
On Behalf of the City of Indian Wells: City Manager Christopher Freeland.
Other Negotiating Parties: Owner of Assessor Parcel Numbers: 633-214-034, 623-040-020, 623-700-002,623-370-018, 623-370-016, 623-360-012, 623- 350-012, and 623-340-017.
H.ADJOURNMENT
To a regularly scheduled meeting of the City Council to be held at 1:30 p.m. on April 16, 2026, in the City Hall Council Chamber.
Affidavit of Posting,
I, Angelica Avila, certify that on March 13, 2026, I caused to be posted and served upon all members of the City Council and Housing Authority, a notice of a Joint Strategic Planning Session to be held on Tuesday, March 17, 2026 at 9:00 a.m. at the Indian Wells Golf Resort, Celebrity Ballroom.
Notices were posted at Indian Wells Civic Center and city's website [ www.cityofindianwells.org] .
________________________
Angelica Avila, MMC, City Clerk
Strategic Planning Session2026-27
Joint Strategic Planning Session:
March 17, 2026 - Presentation
Today’s Agenda
Financial Review of the City, Golf Resort & Housing Authority Housing Authority Projects & Programs 2026
City & Golf Resort Projects & Programs 2026
Conclusion of the 2026 City Council Strategic Planning Session 2 Introduction:
Strategic Planning Purpose
Focus on the City’s vision and values.
Select projects and programs to meet and achieve the goals.
Analyze resources needed and available resources.
Finally, who will do what and by when.
3 MISSION STATEMENT
Create an unsurpassed quality of life for our residents and guests by providing superior public safety,
exceptional service and outstanding amenities that will further enhance our image as a prestigious community
and international resort destination.
VISION STATEMENT
Indian Wells will continue to be a famed Southern
California destination where we thrive amidst desert
beauty, luxury living, globally renowned sports, fine cuisine, and world class events.
4 City, Housing Authority, and Indian Wells Golf Resort Financial Review
5 Today’s Topics
Cash Reserves
City Cash Flow
Grant Funding
Housing Cash Flow
Indian Wells Golf Resort
6 Financial Primer:3/27/2026
Budget Meeting: 5/13/2026
Cash Reserves
•The City ended the fiscal year with
$96.6 million in total cash reserves
•Of that amount, $88.4 million is
considered “Key” to City operations.
7 City Grants
8 General Fund Forecast
9 General Fund Loan Update
10 Community Housing Forecast
11 Housing Authority Forecast
12 Indian Wells Golf Resort
FY 2010-2022:
Cumulative losses: $8,018,143
FY 2023-2026:
Cumulative operating income: $3,203,907
13 Indian Wells Golf Resort
Golf Resort - Profitable since 2023 - Look for our new
Golf Resort Capital Reserve Policy coming soon!
14 Housing Authority
15 Continue Implementation of 6th Cycle of Housing Element Next 12 Months
Community
Development COMPLETED
Develop Strategy on Declining Housing Authority Funds Next 12 Months
Finance/City Manager’s
Dept COMPLETED
Additional Regional Housing Needs Assessm ent
Develop Strategies to Extend Affordability Covenants at Indian Wells and Mountain View Villas
Next 12
Months
Community
Development/City
Manager
IN PROGRESS
Develop New Housing Units in Com m unity (Lissoy Opportunity Site)1-3 Years Community Development IN PROGRESS
Support Legislation Giving Cities More Tools to Address RHNA Requirem ents (e.g., AB726, CSUSB Student Housing)
Next 12
Months
Community
Development/City
Manager
ONGOING
Developm ent of Housing Elem ent for 7th Cycle (2029 -2037)1-3 Years Community Development PENDING
Housing Authority
Projects & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Housing Authority was established with a strategic mandate to promote the retention, rehabilitation, and development of affordable housing units within Indian Wells.
16 Recommendation:
•Staff recommends Housing Authority approve the
projects and programs as presented by City staff,
unless amended.
17 City Projects & Programs
18 Safeguarding the Community
Goal Statement: Provide enhanced public safety, prevention, preparedness, and emergency response programs. 19 Goal Statement: Provide enhanced public safety, prevention, preparedness, and emergency response program.
Review Police Department Model for Efficiency and
Effectiveness Next 12 Months City Manager COMPLETED
Review Staffing to Increase Traffic Enforcem ent Efforts and Cove Com m unity Partnerships Next 12 Months City Manager COMPLETED Review Fire Deploym ent Model for Efficiency and Effectiveness (ISO Rating & Municipal Staffing Model)Next 12 Months City Manager COMPLETED Develop Policy to Inspect Com m ercial Kitchen Fire Suppression System s Next 12 Months
Community
Development/City
Manager
COMPLETED
Exam ine Opportunities to Expand Opticom System s to Gates Com m unities Next 12 Months
Community
Development/City
Manager
COMPLETED
1. Safeguarding the Community
Project & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 20 Goal Statement: Provide enhanced public safety, prevention, preparedness, and emergency response program.
Expand Emergency Preparedness Programs
Complete City’s Emergency Operations Plan Next 12 Months City Manager COMPLETED Em ergency Preparedness Month Next 12 months City Manager COMPLETED Adopt Fire Hazard Maps Next 12 Months City Manager COMPLETED Partner with Cove Com m unities on CERT Next 12 Months City Manager IN PROGRESS Seek Funding for Em ergency Operations Center 1-3 Years City Manager IN PROGRESS Develop a Cellular Master Plan Next 12 Months City Manager IN PROGRESS
1. Safeguarding the Community (Continued)
Projects & Programs Time Period Responsible
Department
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Status
21 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
22 Financial Responsibility & Sustainability
Goal Statement: Foster fiscal health through disciplined long -term planning, conservative budgeting practices, heightened efficiency, increased revenue and cost recovery 23 Goal Statement: Foster fiscal health through disciplined long-term planning, conservative budgeting practices, heightened efficiency, increased revenue and cost recovery.
Examine opportunities to Expand and Diversify City Revenues Consider a Sales Tax Measure Next 12 Months Finance/City Manager COMPLETED
Develop a Strategy to Im prove No/Low Property Tax Status Next 12 Months Finance/City Manager COMPLETED
Adjust Policies for More Efficient Use of City Funds
Fiscal Policies Update Next 12 Months Finance/City
Manager COMPLETED
Sponsorship Policy Update Next 12 Months Finance/City
Manager COMPLETED
Expand Cove Com m unity Partnerships to Expand Fiscal Efficiency Ongoing All Departments COMPLETED/
ONGOING
2. Fiscal Responsibility & Sustainability
Projects & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 24 Goal Statement: Foster fiscal health through disciplined long-term planning, conservative budgeting practices, heightened efficiency, increased revenue and cost recovery.
Continue Proactive Pursuit of County, State, and Federal Grants Ongoing All Departments COMPLETED/
ONGOING
Initiate a Governm ent Efficiency and Organizational Im provem ent Study Ongoing All Departments IN PROGRESS
2. Fiscal Responsibility & Sustainability (Cont.)
Projects & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 25 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
26 Encourage Development and Tourism
Goal Statement: Pursue economic development initiatives that attract and retain businesses, provides a strong, diverse local economy, addresses affordable housing needs, and enhances Indian Wells as the premier tourism destinations. 27 Goal Statement: Pursue economic development initiatives that attract and retain businesses, provides a strong, diverse local economy, addresses affordable housing needs, and enhances Indian Wells as a premier tourism destination.
Continue Discussions with Renaissance Esmeralda on Expansion of their Resort Next 12 Months City Manager COMPLETED
Evaluate Relationship with Econom ic Developm ent Organization (e.g., CVEP, Visit GPS)Next 12 Months City Manager COMPLETED Begin Multi-Year Im plem entation of City’s General Plan Next 12 months All Departments COMPLETED
Process Entitlem ents for Cocun Resort Developm ent Next 12 Months Community
Development/
City Manager
IN PROGRESS
Process Entitlem ents for Developm ent on East Side of Miles & Highway 111 1-3 Years
Community
Development/
City Manager
PENDING
3. Encourage Development and Tourism
Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 28 Goal Statement: Pursue economic development initiatives that attract and retain businesses, provides a strong, diverse local economy, addresses affordable housing needs, and enhances Indian Wells as a premier tourism destination.
Identify Potential Locations for New Tourism Attractions (e.g., Museum of Tennis/Golf, Original Indian Wells, IWPF, Energetic Studies).
1-3 Years
All
Departments/
Troon
PENDING
Explore Sister City Opportunities 1-3 Years City Manager PENDING
3. Encourage Development & Tourism (Cont.)
Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 29 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
30 Investing in Infrastructure and Amenities
Goal Statement: Promote effective use of existing facilities through maintenance and repair and plan for future facilities, amenities, and infrastructure to benefit the community 31 Goal Statement: Promote effective use of existing facilities through maintenance and repair and plan for future facilities, amenities, and infrastructure to benefit the community.
Examine Opportunities to Expand Non -Potable Water Use in Community Next 12 Months Public Works COMPLETED
Continue Advancing Various Public Infrastructure Projects Next 12 Months Public Works IN PROGRESS Whitewater Channel Im provem ents Next 12 Months Public Works IN PROGRESS Safer Streets (Eldorado, Fairway, Cook, and Ranch Palm eras)Next 12 Months Public Works IN PROGRESS Expansion of Eisenhower Veteran Mem orial Next 12 Months City Manager/Public Works IN PROGRESS
Highway 111 Landscaping Im provem ents (e.g., Palm Tree Replacem ent and Drought Tolerant Landscaping)Next 12 Months Public Works IN PROGRESS Rehabilitation/Redesign of Indian Wells Fountains 1-3 Years Public Works PENDING
4. Investing in Infrastructure & Amenities
Projects & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 32 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
33 Completed ProjectsCivic Center Paving
Player’s Course Reimagined
Fire Station 55 Reroof
Local Road Paving 34
Completed Projects
Miles/Washington
Washington Turn/Bus Lane
Miles Avenue
NorthEastern
Traffic Flow
Project
35 Palm Tree
Replacement
Paver
Replacement
Local Roads
Paving
Safer Streets
Indian Wells
Sidewalk
Widening
Vehicle
Replacement
City Hall
Duct Work
CAPITAL IMPROVEMENT PROGRAM ADVANCED PROJECTS
36 Highway 111 Drought
Tolerant Landscaping
Energy Efficiency
(I-REN)
Low Flow
Channel
Eisenhower Expansion
CAPITAL IMPROVEMENT PROGRAM CURRENT PROJECTS
37 •Maintenance Yard Redesign
•Roofing - Civic Center Buildings
Streets & Roads Projects
•Annual Asphalt
•Warner Trail Im provem ents Phase 2
•Roadway Striping
•Miles Avenue Rehabilitation
•Fred Waring Dr Rehabilitation, Drywell
•Safer Streets Indian Wells
Storm Drain System
•Whitewater Channel Lining Project
•East Drop Structure
CAPITAL
IMPROVEMENT -
UPCOMING
PROJECTS
Facilities & Equipment
38 Enhancing the Quality of Life
Goal Statement: Actively seek out opportunities to maintain and enrich Indian Wells’ quality of life. 39 Goal Statement: Actively seek out opportunities to maintain and enrich Indian Wells’ quality of life.
Expand Community Activities Programming and Resident
Benefits
Holiday Decorations Next 12 Months City Manager COMPLETED Expand Resident Benefit Card Discounts to City Businesses Next 12 Months City Manager COMPLETED Provide Additional Funding for Com m unity Events Next 12 Months City Manager COMPLETED Revisit the City’s Mission Statem ent & Branding for Relevance Today Next 12 Months City Manager COMPLETED
Revisit Priorities in Com m unication Plan & Im plem entation Next 12 Months City Manager COMPLETED
5. Enhancing the Quality of Life
Projects & Programs Time Period Responsible
Department Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion 40 Goal Statement: Actively seek out opportunities to maintain and enrich Indian Wells’ quality of life.
Activate Fairway Park (e.g., Yoga in the Park, Small Music Events)Next 12 Months City Manager COMPLETED/
ONGOING
Develop New Park Site(s)1-3 Years City Manager IN PROGRESS Develop New Public Art Installations in Indian Wells IN PROGRESS Update City’s Website Next 12 Months City Manager IN PROGRESS Develop a Plan to Celebrate the City’s 60th Anniversary Next 12 Months City Manager IN PROGRESS Develop a City of Indian Wells Book
Fairway Park (e.g., Shade Structure)Next 12 Months Community Development IN PROGRESS
5. Enhancing the Quality of Life (Continued)
Projects & Programs Time Period Status
*COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Responsible Department
41 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
42 Various Other City Goals
Goal Statement: Development of projects and programs that further the City’s mission and vision statement, improve city operations, etc., that do not clearly fit within other goals. 43 Goal Statement: Development of Projects and Programs that further the City’s Mission Statement, Improve City Operations, etc., that do not clearly fit within other goals.
Creation of a Governance Ad hoc Committee Next 12 Months City Manager COMPLETED Advocate to regional, county, state, and federal legislators/agencies to address public health and economic/tourism impacts of Coachella Valley Air Quality (Dust) resulting from Tropical Storm Hilary.
Next 12 Months City Manager IN PROGRESS
Complete a Municipal Code Update (e.g., zoning code)1-3 Years All Departments IN PROGRESS
Continue Proactive Legislative Advocacy Efforts Ongoing City Manager COMPLETED/O NGOING
Flight Path Change into Palm Springs Airport Next 12 Months City Manager NEW Revisit CVLink in Indian Wells 1-3 Years City Manager NEW Various Other City Strategies & Initiatives
Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Notes: 1-Adhoc Committee of Councilmembers Penna and Sanders, 2-Adhoc Committee Councilmembers Reed and Taylor 44 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
45 Indian Wells Golf Resort
46 Indian Wells Golf Resort
The Indian Wells Golf Resort is a premier destination, offering world -class golf, amazing dining, exceptional hospitality, and a sophisticated entertainment experience for residents and guests alike. 47 Identify a Dedicated Funding Source for Celebrity Course Rehabilitation Next 12 Months Finance COMPLETED
Host a Grand Opening for the Redesigned Players Course Next 12 Months Troon/City Manager COMPLETED
Review of Resident and/or Resident Guest Rate Fee Structure Next 12 Months City Manager IN PROGRESS Bring a Major Golf Tournam ent (e.g., LPGA) to the IWGR Next 12 Months Troon/City Manager IN PROGRESS
Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Indian Wells Golf Resort
The Indian Wells Golf Resort is a premier destination, offering world-class golf, amazing dining, exceptional hospitality, and a sophisticated entertainment experience for residents and guests alike.
48 Various Golf Resort Improvements Including:
Banquet Kitchen/Pavillion Im provem ents Design Next 12 Months Troon/Public Works IN PROGRESS
Parking Lot Expansion Design Next 12 Months Public Works IN PROGRESS Installation of Public Art at Kestrel Next 12 Months Troon IN PROGRESS Modifications to Shots in the Night Putting Course Next 12 Months Troon IN PROGRESS Installation of Legacy Wall in Lobby of Golf Resort Next 12 Months Troon IN PROGRESS Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Indian Wells Golf Resort (Continued)
The Indian Wells Golf Resort is a premier destination, offering world-class golf, amazing dining, exceptional hospitality, and a sophisticated entertainment experience for residents and guests alike.
49 Installation of Public Art at Golf Resort (e.g., Players Redesign)Next 12 Months Troon/City
Manager PENDING
Seek out opportunities to activate the Celebrity Ballroom (e.g., Im m ersive Golf Experience)Next 12 Months Troon/City Manager PENDING
Projects & Programs Time Period Responsible Department Status *COMPLETED: Goal Completed *IN PROGRESS: Staff currently working on goal *ONGOING: Will be part of administrative practices moving forward *PENDING: Staff has not begun significant work on Goal *NEW: New Goal for Council discussion Indian Wells Golf Resort (Continued)
The Indian Wells Golf Resort is a premier destination, offering world-class golf, amazing dining, exceptional hospitality, and a sophisticated entertainment experience for residents and guests alike.
50 Recommendation:
•Staff recommends Council approve the projects
and programs as presented by City staff, unless
amended.
51 Conclusion
52 INDIAN WELLS CITY COUNCIL
3/17/2026
To: City Council
From: Finance Department
Prepared by: Kevin McCarthy, Finance Director
Subject: Desert Rodeo Sponsorship Request
RECOMMENDED ACTIONS:
Council DISCUSSES and CONSIDERS sponsorship Request to the Desert Rodeo; and
If approved AUTHORIZES Supplemental Appropriation in the among of $50,000 to fund the Sponsorship; and
FINDS the project to be exempt from the provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15060.
BACKGROUND:
The purpose of this report is to present a sponsorship request from Desert Rodeo and provide the City Council with an opportunity to consider participation in the event. The City periodically considers sponsorship requests that support community engagement, regional partnerships, cultural events, and nonprofit activities consistent with the City’s public outreach and community relations objectives.
The Finance Committee reviewed the Desert Rodeo sponsorship request and discussed the City’s approach to evaluating sponsorship proposals. Concurrently, the Committee is reviewing the sponsorship review process with the objective of incorporating sponsorship funding decisions into the City’s annual budget cycle, allowing sponsorship requests to be considered collectively during the annual budget process rather than periodically throughout the fiscal year.
Due to the timing of the Desert Rodeo event, the Committee determined that delaying consideration until a revised sponsorship process is established could preclude participation in the 2026 event. As a result, the Committee did not make a recommendation and instead directed that the request be placed on the March 17, 2026, City Council agenda for discussion and consideration. Consistent with the Finance Committee’s direction, this report is presented for City Council discussion and policy direction.
The Desert Rodeo Sponsorship request was not included in the Fiscal Year 2025–26 adopted budget and therefore requires Council consideration and a supplemental appropriation if approved.
Desert Rodeo is a PRCA-sanctioned rodeo event scheduled for April 24–26, 2026, in the Coachella Valley during the region’s peak festival season.
Sponsorship Proposal:
The proposed sponsorship package includes a
combination of resident benefits, hospitality
access, tourism-related activity, and brand
visibility opportunities associated with the
Desert Rodeo event. These components are
typical of event sponsorship agreements and
are intended to provide both community access
and promotional exposure for the City.
The table summarizes the proposed
sponsorship cost of $50,000 and the primary
benefits identified by the event organizer. The
benefits, totaling $59,400, are grouped into
several categories, including community and
resident access, hospitality and event participation, potential tourism activity, and marketing exposure. Additional detail regarding each component is provided in the discussion that follows.
Community & Resident Benefits
160 complimentary Saddle Plus VIP passes (retail value $250 per ticket ; total estimated value $40,000) included within the sponsorship
Exclusive 20% discount on GA and Saddle Plus passes for Indian Wells residents
Hospitality & VIP Access
Premium Rodeo Box (front row suite) for up to 12 guests per day, Friday–Sunday
Gourmet food, hosted hospitality, and premium rodeo viewing experience
Ideal for hosting city partners, investors, business leaders, special guests, or IW Resident Lottery
Market value of $15,000 over three days
Sponsorship Fee 50,000$
Benefits to the City
Saddle Plus VIP Passes 40,000$
Premium Rodeo Box 15,000$
Transient Occupancy
Tax on Miramonte
Room Sales 4,400$
Total Benefits 59,400$
Desert Rodeo Sponsorship
Economic & Tourism Impact
VIP hotel bookings associated with the event will be directed to the Tommy Bahama Miramonte Resort & Spa. Based on a preliminary estimate of a 20-room block for three nights at approximately $600 per night, the potential Transient Occupancy Tax (TOT) revenue to the City is estimated at approximately $4,400.
Regional and national audience exposure through Cowboy Channel+ broadcast
Continued positioning of the Coachella Valley as a luxury Western destination during festival season
Brand Visibility & Media Exposure
4’ x 10’ rodeo arena signage
Logo placement on Desert Rodeo website homepage and official partner materials
Inclusion in press releases and social media campaigns
Logo inclusion in digital rodeo day sheets
Access to Desert Rodeo’s content library and influencer amplification network
Official Designation
In recognition of this partnership, Desert Rodeo will designate the City of Indian Wells as the Official City Sponsor of Desert Rodeo 2026.
OPTIONS:
The City Council may take the following actions:
Approve participation in the Desert Rodeo sponsorship;
Decline participation in the sponsorship; or
Provide an alternative direction to staff.
FISCAL IMPACT:
The requested sponsorship represents an unanticipated expenditure and would require a $50,000 supplemental appropriation from the General Fund.
CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):
The action is not a project within the meaning of Section 15378 of the State of California Environmental Quality Act (“CEQA”) Guidelines, because it has no potential for resulting in physical change in the environment, directly or indirectly; and that the action is nonetheless exempt from the requirements of CEQA in that the activity is covered by the general rule that CEQA applies only to projects that have the potential for causing a significant effect on the environment. (14 CCR 15061(b)(3).)
ATTACHMENTS:
1. Desert Rodeo Sponsorship Proposal
City of Indian Wells
Attn: Mayor and Members of the City Council
April 2, 2026
Re: Desert Rodeo 2026 – Official City Sponsorship & Community Partnership Proposal Dear Mayor and Members of the City Council,
On behalf of Desert Rodeo, we respectfully submit this proposal for consideration at the April 2nd City Council meeting (attached IW sponsorship deck).
Desert Rodeo is a PRCA-sanctioned, nationally broadcast rodeo-festival experience taking place April 24–26, 2026 in the Coachella Valley. In its inaugural year, Desert Rodeo welcomed over 10,000 weekend attendees, generated more than 720 million media impressions, and attracted guests from 34 states. The event received national coverage in outlets such as Rolling Stone and The New York Times, positioning the Coachella Valley as a premier Western lifestyle destination during one of the most visible weekends of the year.
We respectfully request the City of Indian Wells’ partnership as a $50,000 Rodeo Sponsor, structured to provide meaningful resident benefit, hospitality value, national exposure, and economic impact.
Sponsorship Investment:
Community & Resident Benefits
•160 complimentary “lottery” Saddle Plus VIP passes (approximately 53 per day) o 160 complimentary Saddle Plus VIP passes (retail value $250 per ticket). Total retail value: $40,000 included within the sponsorship
o Exclusive 20% discount on GA and Saddle Plus passes for Indian Wells residents o Significant interest demonstrated during the 2025 Resident Benefit Launch o Indian Wells residents purchased over 200 combined Saddle Plus and General Admission tickets through the City’s email launch for the 2025 Desert Rodeo o Demonstrates strong resident engagement and measurable demand •Opportunity to distribute tickets to residents, local businesses, and community partners Hospitality & VIP Access
•(1) Premium Rodeo Box (front row suite) for up to 12 guests per day, Friday–Sunday •Gourmet food, hosted hospitality, and premium rodeo viewing experience •Ideal for hosting city partners, investors, business leaders, special guests or IW Resident Lottery •Market value of $7,500–$10,000 per day
o Offered to the City at $5,000 per day
o Savings of $2,500–$5,000 per day
o Total potential value benefit of $7,500–$15,000 over three days Economic & Tourism Impact
•Directing VIP hotel bookings to Tommy Bahama Miramonte Resort & Spa •Regional and national audience exposure through Cowboy Channel+ broadcast •Continued positioning of the Coachella Valley as a luxury Western destination during festival season Brand Visibility & Media Exposure
ATTACHMENT #1
• 4’ x 10’ rodeo arena signage
• Logo placement on Desert Rodeo website homepage and official partner materials • Inclusion in press releases and social media campaigns • Logo inclusion in digital rodeo day sheets
• Access to Desert Rodeo’s content library and influencer amplification network Official Designation
In recognition of this partnership, Desert Rodeo will designate the City of Indian Wells as the Official City Sponsor of Desert Rodeo 2026
Promotional Partnership Collaboration.
To maximize resident engagement and economic impact, we respectfully request the City’s collaboration in:
• Sharing Desert Rodeo information and resident ticket opportunities via City email newsletters and digital communications
• Displaying approved promotional materials at City Hall and municipal facilities • Highlighting Desert Rodeo on the City’s website event calendar • Social media collaboration where appropriate
• Placement of approved Desert Rodeo signage or banner at City Hall during the promotional period (subject to City guidelines)
Desert Rodeo has proven to be a unifying event bringing together families, festival guests, equestrian enthusiasts, and Western lifestyle brands while elevating the cultural and economic profile of the desert during one of the most globally visible weekends of the year.
We believe this partnership represents a strategic opportunity for Indian Wells to:
• Engage residents directly
• Host and entertain business stakeholders
• Align with a nationally recognized, family-friendly sporting event • Expand the City’s presence during festival season
We appreciate your time and thoughtful consideration and look forward to presenting this opportunity to the Council on April 2nd.
Respectfully submitted,
Dave Isen
C: 760-397-7895
Co-Founder, Desert Rodeo
www.desertrodeo.com
APRIL 24-26, 2026
CALIFORNIA'S PRORODEO-FESTIVAL FUSION
"A WEEKEND FULL OF COWBOY CHARM,
HIGH-STAKES RODEO ACTION AND FAMILY-FRIENDLY FUN."
Each year, over 80,000 people per day gather in the desert to enjoy the most popular country music festival in the nation. Beyond the roar of the crowd and the strum of guitars lies a thirst for something more during the golden hours of the late morning and afternoon — something refreshing that stirs the soul and feels as authentic as a cowboy ’s handshake.
Here, outdoor shops over flow with curated goods and festival-focused collections while brands bring their identities to life through engaging on-site experiences. The air is filled with country music and the rich aroma of barbecue, creating a melting pot where friends and strangers of all ages come together to celebrate the enduring spirit of the West.
At the heart of it all, a professional PRCA-sanctioned rodeo brings high-stakes action to the arena where top athletes compete in a display of grit, talent and tradition all weekend long. This isn’t just entertainment, it’s the sport that shaped the West, now front and center in the desert.
Welcome to a place where new memories will cling to your heart like the dir t on your boots — welcome to Desert Rodeo.
"DESERT RODEO BLENDS
STAR POWER AND RODEO ACTION."
"THE HIGHLIGHT OF THE
[FESTIVAL] WEEKEND."
EVENT INFO
2025 HIGHLIGHTS
2025 PARTNERS
"Rodeo athletes, influencers, and Hollywood insiders took over the Coachella Valley for the inaugural Desert Rodeo, blending high-octane competition and Western tradition with a fresh, cinematic twist.” “Desert Rodeo mirrored the growing diversity of country music fans, with attendees ranging from Hollywood celebs and influencer-types to families, young couples, and local farmers and ranchers from the greater Coachella Valley.” “Where rodeo enthusiasts and festival goers could come together to celebrate their shared passions.” “If you’re looking to fully immerse yourself in country culture, Desert Rodeo is the place to be [during] festival season.” “Desert Rodeo is weaving a vibrant tapestry of adventure, culture, and allure as rodeo fans both new and seasoned make their way out west.” “With the annual return of the free-spirited music festival season, along with California’s new Desert Rodeo event, the Western-inspired trend cycle is evolving.” PRESS
CORE
DEMOGRAPHICS
K
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PRO
RODEO
RETAIL
RANCH
COUNTRY
COOKOUT
OUTLAW
OASIS
PREMIUM
EXPERIENCES
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Exclusive, invite-only area
Shaded, elevated rodeo arena viewing deck
Private bar with specialty labels
Exclusive lounge spaces and brand activations
Premium climate-controlled restrooms with air conditioning
RANCHER'S
RESERVE
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Front-row rodeo views for up to 12 guests
Comfortable, shaded cabana-style lounge seating
Ability to brand boxes with custom pillows, gifting, etc.
Complimentary food for guests
Bottle service and personalized beverage offerings
Stocked YETI® cooler with complimentary non-alcoholic beverages Secured area only accessible with Premium Rodeo Box wristband
PREMIUM
RODEO BOX
"Desert Rodeo offered a premium yet
accessible rodeo experience that combined
the offerings of an A-list party with the
authenticity of cowboy culture."
*Includes Rancher's Reserve access
STANDARD
ACCESS TIERS
SILVER
SADDLE
(GA)
THE
OUTPOST
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Upgraded experience from Silver Saddle GA
Closest proximity to rodeo arena bucking chutes for prime viewing Access to a private bar
Designated premium restrooms
Added perks to enhance comfor t and convenience
Full access to Outlaw Oasis festival grounds
For sponsors interested in branded guest-forward moments & touch points with elevated access pass holders
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