CALL OF TONT
CITY OF IONE
IONE, CA 95640
LIFORNIA
ECONOMIC DEVELOPMENT COMMITTEE MEETING STARTS AT 6:00 PM Mayor Alison LaFayne
Vice Mayor Diane Wratten
The City of lone is inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
attps://zoom.us/i/2351961316?pwd=d3|WTW0zbVJLblpQNXBDQWtpZkRyUT09 Meeting ID: 235 196 1316
Passcode: 95640
AT 1 E. MAIN STREET, IONE, CA 95640
AND VIA ZOOM
Wednesday, August 28, 2024
A. ROLL CALL
B. PLEDGE OF ALLEGIANCE
C. PUBLIC COMMENT: EACH SPEAKER IS LIMITED TO 4 MINUTES NOTE: This is the time for members of the public who wish to be heard on matters that do not appear on the Agenda. Persons may address the Committee at this time on any subject within the jurisdiction of the Economic Development Committee.
D. REGULAR AGENDA:
1. Discuss Proposals for Commercial Development:
Retail Strategies
b. The Retail Coach
E. COMMITTEE REPORTS/FUTURE AGENDA ITEMS
F. ADJOURNMENT
retail strategies
MAN
UCE
Retail Recruitment
Proposal
OF IONE
CALIFORNI Prepared by:
Jessica Bohlen
Business Development
lone, California
retail strategies
Table of Contents
• Executive Summary
• Investment
• Scope of Services
• Retail Recruitment Process
• Discover
• Connect
• Advance
• Key Personnel
Lompoc's first partnership with Retail Strategies proved successful, with their team recruiting Planet Fitness, Blaze Pizza, Five Below, Starbucks, ULTA, and Famous Footwear to our city. The Chamber remains focused on economic growth and prosperity, and reengaging with Retail Strategies allows us to strengthen our economic development arm." - DeVika Stalling, president of Lompoc Valley Chamber of Commerce retail strategies
Our Partnership
Executive Summary
Industry Involvement
Founded in 2011, Retail Strategies is the national
expert in recruiting businesses on behalf of
communities. We exist to give communities an
advantage in attracting retail and restaurants by
providing the real estate expertise, tools, and human
relationships. Giosc
With confidence and over 250 years of collective
experience, we pursue this mission by delivering
unparalleled customer service as a unified team.
Attracting new retail to a community is complex,
MAIN STREET
connection critical, and time-consuming. AMERICA
2023 Allied Tember
SHAPING CITIES
ID
Trusted by Communities Nationwide
Dedicated
75 Employees
Clients
177
& Counting
Businesses
500+
Recruited
Currently Serving • Retail Strategies Office
retail strategies i/ retail academy
A commitment to retail will pay you back
for years beyond the initial investment.
OPEN
EVERY DAY
Recruitment Investment
YEAR 1: Retail Recruitment
• Data and Consumer Analysis
• Real Estate Analysis
• Retail Recruitment Plan
• Customized Marketing Guide
• Direct Retail Recruitment
• Conference Representation including ICSC and Retail Live $50,000 YEAR 2: Retail Recruitment
• Pro-active retail recruitment for targeted zones
• Contact with a minimum of 30 retailers, restaurants, brokers and/or developers each year
• ICSC and Retail Live conference representation
• Quarterly Business Reviews with updates on recruitment efforts and industry news • Access to project management software for collaboration and information $50,000 YEAR 3: Retail Recruitment
• Pro-active retail recruitment for targeted zones
• Contact with a minimum of 30 retailers, restaurants, brokers and/or developers each year
• ICSC and Retail Live conference representation
• Quarterly Business Reviews with updates on recruitment efforts and industry news • Access to project management software for collaboration and information $50,000 TOTAL 3-YEAR PARTNERSHIP INVESTMENT $150,000
The total fee for completion of work is due upon execution of agreement. Project fees are due within 30 days of receipt of the invoice. Should the Client request a special assignment, additional work, and/or additional travel needs not specifically referenced in the contract, we will prepare written authorization to be signed by the Client in advance of commencing any additional work.
PRICING VALID FOR 60 DAYS FROM JUNE 26, 2024
retail strategies
Scope of Services
Data & Analytics | Real Estate Analysis | Community Input | Retail Strategy • Retail Real Estate Analysis performed by Licensed Retail Real Estate Professionals • Identify and Evaluate priority commercial properties for development, re-development and higher and best use opportunities
• Identification of priority business categories for recruitment and/or local expansion • Target List of Retailers and Restaurants (minimum of 30). National and Regional • Customized Marketing Guide (four pages)
•Identify market retail trade area using political boundaries, drive times and radii and custom trade area boundary geographies
• Perform market and retail GAP analysis for trade area (i.e. leakage and surplus) • Conduct retail peer market analysis
• Leverage mobility data to understand retail market performance and trade area identification • Analyze the community's growth potential through peer analysis and GAP analysis • Tapestry lifestyles - psychographic profile of trade area/market segmentation analysis • Consumer Spending Pattern Reports
• Market Outlook Reports
• Aerial imagery of trade area(s)
• Provide updates on retail industry trends
• Custom on-demand demographic research - historical, current, and projected demographics - to include market trade areas by radius/drive time, and custom trade area Recruitment | Representation | Outreach | Connectivity
• Pro-active retail recruitment for entire community
• Will contact a minimum of 30 overall retailers, restaurants, brokers and/or developers each year • Updates on new activity will be provided to Client's designated primary point of contact via Basecamp, telephone, or email.
• Quarterly Business Reviews will be conducted on a quarterly basis to provide an aggregate update on our market efforts
• ICSC and Retail Live conference representation- updates provided according to the yearly conference schedule
• Active outreach to local brokers and landowners
retail strategies
Partnership Timeline
Contract Signed: Kick-off call
Day Day Day Day Day Months
30 45 90 120 6-12
Kick-Off call Market Boots on the Customized Retail Pro-active with team Analysis Ground Marketing Recruitment retail
including analysis of real Guide Plan Delivered recruitment designated estate and Delivered with a
Portfolio community minimum of 30
Director and assets. conversations.
Retail
Recruiter. Potential ICSC
representation.
National
Representation
begins.
Year Year
2 3
Custom on- Quarterly Pro-active retail Custom on- Quarterly Pro-active retail demand Business recruitment. demand Business recruitment. demographic Reviews to demographic Reviews to
research provide an ICSC and Retail research. provide an ICSC and Retail aggregate Live Conference aggregate Live Conference
Updates on update on Representation Updates on update on Representation retail industry market efforts retail industry market efforts Active outreach Active outreach
to local brokers to local brokers
and landowners and landowners
retail strategies
Retail Recruitment
Recruitment Process
Developed over the last decade, this
process has been implemented in DISCOVER
hundreds of community nationwide.
Every community is unique so your
dedicated team will act as an CONNECT
extension of your staff to create a
tailored recruitment strategy.
ADVANCE
Data Analysis
The Discovery Phase starts with a data analysis. The first step is to understand who your consumers are, not just your constituents. Utilizing mobile data, we can uncover where people are coming from and what is their buying power.
Real Estate Analysis
Every retail site in your market will be catalogued by your team at Retail Strategies; shopping centers needing to be backfilled, open land ready for development, or under-utilized retail space all will be assessed by a licensed real estate professional Retail Recruitment Plan
Based off your data, real estate assets, community input and retail trends, we will develop a Retail Recruitment Plan with specific restaurant, grocery, home improvement, entertainment, and hospitality targets.
National Recruitment and Representation
This is where the rubber meets the road. Winters will receive a dedicated team that will implement the Retail Recruitment Strategy by connecting with retailers, brokers, property owners, tenant reps and any other industry players to get new retail to open in your market.
DISCOVER
Discover: Research
sitewise** Profile Layout My Projects
The cycle begins with market analysis. We take the deep dive in to data, advanced analytics, and proprietary tools developed in house to uncover and define the potential
in your community.
After interviewing more than a dozen research firms,
Retail Strategies chose STI Popstats (Synergos
Technologies) as our primary data source. This data
source consistently delivers the highest level of accuracy and allows our team to analyze and deliver over 3,365
individual variables (per geography) providing the
deepest, most reliable, information possible to our
Clients.
Trade Area Business Recruitment Mobile Data
Identification Categories Collection
By utilizing mobile data After reviewing key An industry leading report collection, data and analytics, demographic information, we which utilizes cell phone data and real estate acumen, our will deliver a list of uses, to identify the home and work team will identify shopping businesses, and opportunities location of consumers that patterns within your for your community. These visit a defined shopping area community that will answer potential businesses will within the community. key questions for retailers. elevate your downtown.
Psychographic Analysis GAP Analysis Consumer Expenditures Defines the type of consumers Examining the market supply Drilling down into each retail in your market by breaking and market demand within segment to identify and down consumers the trade area to uncover the understand what your demographic characteristics, categories of retail being consumers spending patterns consumer preferences, desired by your community. are.
consumer expenditures, and
cultural ideals
DISCOVER
Discover: Real Estate Analysis & Communication
Real Estate is the key to every business expansion. Our team features over 150+ years of retail real estate experience and we utilize our collective experience to provide the most thorough, and creative, assessment of your community.
To accomplish this, we bring our team of retail real estate professionals to your community to uncover your strategic and underutilized real estate assets. The inventory of properties our team believes is viable for new development, redevelopment highest and best use or vacancies that need to be filled are logged and recorded in our custom software program to be used by your team during the recruitment process.
The information we gather is immediately put to work through making outreach to the property owners, developers, and brokers who represent these properties to learn their goals for the property and how Retail Strategies can assist them on behalf of the community leaders.
LOCAL BROKERS
COMMERCIAL DEVELOPERS
COMMUNITY LEADERS
RETAILERS & TENANT REPS
PROPERTY OWNERS
Community Input Communication: The Key to Our Partnerships Throughout the life of our During our onboarding process we will schedule a time to speak with partnership, we will always you to get a first-hand understanding of your goals, desired be ready to listen to your businesses, past experiences, etc. In addition, we send a feedback, suggestions, questionnaire that can be filled out by one, or many, community opinions, and requests. leaders to provide Retail Strategies further information on your goals Below are items and and vision.
actions we take to ensure
we are providing From day one, our process is built around creating a relationship with information and action you and getting communication and information flowing to one toward the betterment of another. This is partnership. We know that no one knows your the community. community better than you. Through our partnership we will be able to harness your local knowledge and pair it with our resources and connections to make an economic impact. In addition, this free flow of communication will allow you to always share feedback with our team which we will utilize on your behalf.
CONNECT
Connect: Retail Recruitment
Retail Recruitment
This is where we take the information we have collected for your community, package it in the appropriate format, and begin showcasing opportunities in your community. The benefit of partnering with Retail Strategies is that we do not just hand you fancy gadgets and a CRM tool to conduct recruitment, our California management team will conduct every piece of outreach to the appropriate contact on your behalf.
Our team will be reaching out to property owners, brokers, developers, retailers, restaurants, and all other industry players to connect the dots to your market. We utilize the resources we have gathered and will continue to seek additional information ategies
throughout our partnership to further define the opportunities in lone.
Conference Representation
Each year our team attends more than a dozen retail real estate conferences. Retail Strategies attends all of these shows annually and vows to continue to attend to meet with industry leaders and market the opportunities in your community.
At the conferences we will set up and have meetings with targeted retailers, restaurants, brokers, and developers on your behalf. Following each conference, you will receive Recap Report on who we met with, what was said, and what our next steps are.
GG "I have been more than pleased with the work Retail Strategies has done on behalf of the city. Not only has Retail Strategies worked closely with us but they have also worked directly with a local investment group as well as with both local and regional developers to attract retailers to Liberal. To this point, everyone who has worked with them has given Retail Strategies glowing reviews."
Jeff Parsons
ECONOMIC DEVELOPMENT DIRECTOR
LIBERAL, KS
ADVANCE
Advance: Reporting & Collaboration
Reporting & Collaboration Basecamp
Reporting and Communicating is the key to any Retail Strategies utilizes Basecamp, a project partnership. We dedicate multiple points of management and collaboration web platform, contact to you so that we ensure: 1) effective to record and store conversations and outreach and 2) that your questions, feedback, information shared with our Clients. This and other information can be answered, platform is username and password protected collected, and utilized. and keeps our partnership organized We understand that your team will adjust
and grow overtime and Basecamp allows
new members of your team the
ability to get up to speed quickly
with our efforts. Basecamp
Reporting Retail Trends & Access
Through our partnership, we will establish Retail is constantly evolving and changing. regular communication with you. We will Everyday we are processing new information conduct Quarterly Business Reviews with and converting it into insights for our Client updates from our recruitment efforts, industry Communities. Throughout the life of our news, and other information that will allow you partnership, we will continuously provide to become more of an expert on your market updates on industry trends and expansion. and the industry.
Your team will be reaching out to property
owners, brokers, developers, retailers,
restaurants, and other industry players on your
behalf. These conversations will be summarized
and provided to you to keep you in the know
on our efforts.
In addition, through our experience, we know
we can learn as much from a "no" as we can MOS
from the "yes". We provide you information on Identifying Retail-Ready Real
why it is a yes and why it was a no so that your Estate in Your community can better understand how Downtown
prospective businesses and industry leaders
view your community.
retail strategies
Recruitment Key Personnel
Dedicated Retail Real Estate Professionals & Staff
For our partnership
Primary Points of Contact
we will dedicate a
team of Retail Real
Estate Professionals
to serve as your day
to day points of
contact. These
professionals are
John Mark Boozer Brooke Hill
supported by a full
Retail Development Portfolio Director
marketing team, Coordinator
research staff, and
executive oversight
and support. Marketing & Research
Most importantly,
your team will be
building a
relationship with you
so that we can
Courtney Hall Ryder Richards Michelle Moultrie Lizzie Sanders leverage your local
CHIEF MARKETING CREATIVE DIRECTOR DIRECTOR OF MARKETING ASSOCIATE knowledge with our OFFICER MARKETING
network of industry
professionals.
Katelyn Little Chandler O'Neal
Staff to Client Ratio MARKETING ASSOCIATE RESEARCH ASSOCIATE Executive Support
Licensed Real
Estate Professionals
Lacy Beasley Scott vonCannon Clay Craft Joe Strauss
Years of Real PRESIDENT cOO VICE PRESIDENT, VICE PRESIDENT,
CLIENT SERVICES RETAIL DEVELOPMENT
Estate Experience
retail strategies
retail specialists retail strategies
retailstrategies.com (205) 314-0386 [email protected] 2200 Magnolia Ave South, Suite 100, Birmingham, AL
CITY OF IONE 2024
ALIFORNIA Strictly Private & Confidential
Pricing Valid for 60 Days
retail strategies
RETAIL EDUCATION TRAINING COURSE
Retail Academy Partnership
retailstrategies.com (205] 314-0386 [email protected] retail academy
ABOUT RETAIL ACADEMY
Executive Summary
Retail Academy service is an award-winning service that was formed to provide tools, education, and guidance to communities seeking economic growth. Our aim at Retail Academy is to help each community identify their potential and provide the resources to achieve it.
Recruiting new and quality businesses can be complex, time- consuming, and intimidating. To be successful communities need the real estate expertise, tools, and human effort to position their deserving municipality as an alluring location for national businesses and destinations for tourism and quality of life amenities.
Leaning on Retail Strategies' 150 years of collective retail-real estate experience, communities can effectively achieve this goal.
Market Analysis
Strategic Planning
Feedback SUMMER
DAY CALPS
JUNE AUG JULY
Results I0M
INCREASING YOUR RETAIL KNOWLEDGE
Retail Academy Education
Training
Taught by licensed real estate professionals that have worked with more than 300 communities throughout the U.S., the efforts of the instructors have generated millions of dollars in tax revenues and created thousands of jobs.
This Training Will:
• Teach you how to use the tools • Share best practices for Retail (data/analytics/strategy) Recruitment
Show you how retailers view Keep you in the know on Retail your market Trends
Give you access to industry • Go over the Site Selection contracts process in full detail
• Write emails to expanding • Explain the development
businesses process
• Give you a script for outbound • Provide best practices for ICSC phone calls & Retail Live conferences
• Provide knowledge on the Discuss franchise expansions retail expansion process
Educating Energizing
Education is action.
retail academy
WHAT YOU GET Blue Book
Deliverables
Data & Analytics Real Estate Analysis
A complete market analysis that will empower Retail Strategies licensed real estate your community and give you credibility when professionals will conduct a building and speaking with the retail industry. business inventory to create a plan of action for available retail sites in your market.
Retail Recruitment Plan Education
A 70+ page customized analysis of your Leveraging over 150+ years of experience, our community that showcases your trade area, real team of instructors walks you through your estate assets, and defines the prospective market and the retail recruitment process businesses that will thrive in your market. providing best practices and critical knowledge to position you for success.
Marketing Guide Retail Prospects
Retail Strategies has applied our collective Retail Academy will provide a list of expanding experiences to develop impactful custom businesses that fit your community. The marketing guides. These customized prospect list will provide the retailer contact marketing guides showcase critical market information., site selection criteria and intelligence, data, real estate information, and nearest locations so you are prepared when advanced analytics to position your you speak with these expanding businesses community for economic growth.
My Retail Academy books stays on my desk. The research
and market analysis were eye-opening. Of the eight
prospects on our list, we have landed two of them so far. We had all the information ready when we connected with the retailer - that's what made this so invaluable.
Certificate of Completion
Bob Largent, President & CEO
Harrison Regional Chamber of Commerce
retail academy
ONLINE MEMBERSHIP ONLINE MEMBERSHIP
Resource Online
Library Portal
16+ hours of content including: As part of the year-long partnership, you are granted access to an online membership
platform that is updated monthly and available
• Retail Incentives on-demand.
• Retail Trends
• Hotel Feasibility Online Portal Course Topics:
• Franchise Recruitment Tools • Today's Trend Impacting Retail Recruitment • Demographics Overview
• Retailer Growth Plans and Reports
• Retailer, Developer and Broker Interviews • Players, Process, and Pitch • Small Business Support • Real Estate 101 and Recruitment Tools • Bankruptcy Filling and Closure Lists • Restaurant Strategies for Economic Development
• The Dollars and Cents of Shopping Centers
• Innovating Commerce Serving Communities
• Steps to Recruiting Retail and Restaurants to
your Downtown
Read Report
Road Report
Stara Mart
Retail Academy was very informative. It opened my eyes to several surprising trends. The depth of the data helped explain many of those trends and demonstrated several
characteristics that are evolving every year.
Wayne Denley, Economic Development
City of Alexandria, Louisiana
retail academy
STEP BY STEP
Timeline
The year-long partnership is broken into quarterly deliverables and checkpoints to make sure your community receives the most from the Retail Academy Partnership.
Q1 Q2 Q3 Q4
DISCOVERY OVERVIEW TRAINING ACCOUNTABILITY
Getting to Know You & Retail Academy Workshop & Retail Strategies will host Retail Strategies will host Online Curriculum Recruitment Plan Overview discussions to review your discussions to review your progress with: progress with:
STEP 01 STEP 02 STEP 03 STEP 04
A customized retail Calling local property Having a call (or meeting) with Kick-Off Call & Getting to Know property owners/local brokers to recruitment plan will be owners/leasing agents to get site You
delivered to your community flyers and share local intel touch base and exchange during your workshop. updates
Community Leader Survey
completed Updating your retail real estate
property catalog Following up with prospective
retailers
Access to the Retail Academy
online curriculum is provided to Contacting retailers from the Hosting workshops with the local the community. retail prospect list
brokerage community/property
Providing relevant market data owners to collaborate &
to local retailers strengthen relationships
Utilizing the peer analysis to Distributing surveys to local identify retail concepts to add to retailers ("Mom & Pops") to find your customized prospect list out how the data is benefiting them
retail academy
RETAIL ACADEMY
Scope of Services
Research
• Identification of priority retail categories for Real Estate Analysis recruitment and/or local expansion
• Retail Real Estate Analysis identifying 5+ real
• Retail Prospect List- Identification of at estate sites performed by licensed retail real minimum 10 retail prospects to be targeted for estate professionals recruitment
• Create Aerial imagery of trade area(s) with
• Contact Information for Retail Prospects traffic counts • Retail Site Selection Criteria for retail • Identify Target Zones for short- and long-term prospects retail development
• Mobile Data Collection from major retail node Property Catalog • Retail Gap Analysis for trade area (i.e. leakage
and surplus
Marketing Materials
• Peer Market Identification and Trade Area
• Development of Customized Marketing Guide
Comparison Analysis
• Customized Retail Recruitment Plan
• Peer Market Retailer Void Analysis
• Custom demographic research - historical,
current, and projected demographics - to Retail Academy include market trade areas by political • Access to Retail Academy: ONLINE Education boundaries, radius/drive times, and custom Course and Resource Library trade area Identification of retail trade area
• One (1) Retail Academy Workshop, totaling six
using political boundaries, drive times and radii
(6) hours in Birmingham, AL
and custom boundary geographies.
• Industry overview from Commercial Real Estate
• Consumer Spending Patterns and Behavior
professionals
Report
• Quarterly 1:1 virtual meeting to discuss
• Tapestry Lifestyle Segmentation Analysis -
progress
psychographic profile of trade area
Investment
The total fee for completion of the Retail Academy program is $25,000.
Project fees are due immediately upon the execution of the agreement. retail strategies lone, CA
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Nashville
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River Pines
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Rancho Fiddletown
Murieta
RANCHO
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Sutter Creek
Martell
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Jackson
Dagon Sunpyb
124 Scottsville
Butte City
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VALLEY
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Buena Vista
(49)
Camanche
Village
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Camanche
North Shore Camp Pardee
Campo Seco
South
Camanche
logiown Shore
Wallace
Clements Valley Springs
Burson
ockeford
BB (26) 2.5
miles
Google Map data ©2024 Google
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lone, CA
retail strategies Sitewise Online
STI: PopStats Population Summary
STI: PopStats lone, CA
Population Summary 0-10 min
%
Population
2032 Forecast 11,824
2027 Projection 11,425
2022 Estimate 10,874
2010 Census 9,205
2000 Census 5,943
1990 Census 7,440
Growth 2032-2027 3.50%
Growth 2027-2022 5.06%
Growth 2022-2010 18.13%
Growth 2010-2000 54.89%
Estimated Population by Ethnicity 10,874
White 8,447 78%
Black 840 8%
Asian 105 1%
Other 1,482 14%
Estimated Population Hispanic or Latino 2,356
Estimated Total Population by Age
Age 0 to 4 403 4%
Age 5 to 14 725 7%
Age 14 to 18 4%
Age 18 to 22 5%
Age 22 to 25 4%
Age 25 to 30 857 8%
Age 30 to 35 7%
Age 35 to 40 7%
Age 40 to 45 8%
Age 45 to 50 9%
Age 50 to 55 8%
Age 55 to 60 7%
Age 60 to 65 6%
Age 65 to 70 5%
Age 70 to 75 4%
Age 75 to 80 4%
Age 80 to 85 2%
Age 85 and over 2%
Median Age 42.8
Average Age 42.7
Estimated Population Age 25+ by Educational Attainment 8,384 Less than 9th grade 320 4%
lone, CA
retail strategies Sitewise Online
STI: PopStats Population Summary
STI: PopStats lone, CA
Population Summary 0-10 min
%
Some High School, no diploma 950 11%
High School Graduate (or GED) 2,208 26%
Some College, no degree 2,760 33%
Associate Degree 902 11%
Bachelor's Degree 907 11%
Master's Degree 155 2%
Professional School Degree 148 2%
Doctorate Degree 0%
lone, CA
retail strategies Sitewise Online
STI: PopStats Household Summary
STI: PopStats lone, CA
Household Summary 0-10 min
%
Households
2032 Forecast 2,999
2027 Projection 2,851
2022 Estimate 2,647
2010 Census 1,978
2000 Census 1,588
1990 Census 1,310
Growth 2032-2027 5.19%
Growth 2027-2022 7.69%
Growth 2022-2010 33.83%
Growth 2010-2000 24.58%
Population in Households
2032 Forecast 7,690
2027 Projection 7,310
2022 Estimate 6,780
Average Household Size
2032 Forecast 2.57
2027 Projection 2.56
2022 Estimated 2.56
Estimated Families by Number of Workers in Family 2,025 No workers 340 17%
1 worker 600 30%
2 workers 945 47%
3 or more workers 139 7%
Estimated Housing Units by Tenure 2,899
Vacant Housing Units 252 9%
Occupied Housing Units 2,647 91%
Owner-Occupied 1,899 65%
Renter-Occupied 748 26%
Estimated Per Capita Income $ 23,212
lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Establishment Type STI: Market Outlook lone, cA
Opportunity Gap Report 0-10 min
By Establishment Type
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
Total Consumer Demand and Market Supply by $ 122,467,532 $ 95,083,768 $ 27,383,765 Establishment Type
Motor Vehicle and Parts Dealers $ 23,662,252 $ 11,225,472 $ 12,436,780 Automobile dealers $ 20,403,968 $ 8,039,601 $ 12,364,367 Other Motor Vehicle Dealers $ 1,379,527 $ 0 $ 1,379,527 Automotive Parts, Accessories, & Tire Stores $ 1,878,757 $ 3,185,871 - $ 1,307,114 Furniture and Home Furnishings Stores $ 2,216,171 $ 0 $ 2,216,171 Furniture Stores $ 1,190,665 $ 0 $ 1,190,665
Home Furnishings Stores 1,025,506 $ 0 $ 1,025,506
Electronics & Appliance Stores $ 1,346,450 $ 1,384,419 - $ 37,969 Building Material and Garden Equipment $ 7,691,638 $ 10,774,141 - $ 3,082,503 Stores
Building Material & Supplies Dealers $ 6,929,837 $ 10,774,141 - $ 3,844,304 Lawn & Garden Equipment & Supplies Stores $ 761,801 $ 0 761,801 Food and Beverage Stores $ 15,457,034 $ 30,026,996 - $ 14,569,962 Grocery Stores $ 13,635,883 $ 29,244,194 - $ 15,608,311 Specialty Food Stores $ 691,527 $ 270,224 $ 421,303
Beer, Wine & Liquor Stores $ 1,129,624 $ 512,578 $ 617,046 Health & Personal Care Stores $ 6,455,487 $ 4,190,095 $ 2,265,392 Gasoline Stations $ 7,654,963 $ 4,539,058 $ 3,115,905
Clothing & Clothing Accessories Stores $ 4,692,965 $ 194,105 $ 4,498,861 Clothing Stores 3,493,886 $ 194,105 $ 3,299,781
Shoe Stores 516,190 $ 0 $ 516,190
Jewelry, Luggage & Leather Goods Stores 682,890 $ 0 $ 682,890 Sporting Goods, Hobby, Book, Music Stores $ 1,580,478 $ 839,265 $ 741,213 Sporting Goods, Hobby, & Musical Instrument $ 1,324,209 $ 572,113 $ 752,096 Stores
Book, Periodical & Music Stores $ 256,270 $ 267,152 - $ 10,883 General Merchandise Stores 15,339,645 $ 22,928,391 - $ 7,588,746 Department Stores 1,991,370 $ 471,690 $ 1,519,680
Other General Merchandise Stores 13,348,275 $ 22,456,701 - $ 9,108,426 Miscellaneous Store Retailers $ 2,752,491 $ 2,240,680 $ 511,811 Florists and Miscellaneous Store Retailers 182,373 $ 0$ 182,373 Office Supplies, Stationery & Gift Stores 424,098 $ 196,914 $ 227,184 Used Merchandise Stores 283,773 $ 860,099 - $ 576,326
Other miscellaneous store retailers 1,862,246 $ 1,183,666 $ 678,580 lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Establishment Type STI: Market Outlook lone, CA
Opportunity Gap Report 0-10 min
By Establishment Type
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
Non-Store Retailers $ 24,109,714 $ 1,224,246 $ 22,885,468 Vending machine operators (Nonstore retailers) $ 803,181 $ 475,783 $ 327,398 Direct Selling Establishments $ 639,037 $ 748,463 - $ 109,426 Electronic Shopping & Mail-Order Houses $ 22,667,496 $ 0 $ 22,667,496 Foodservice and Drinking Places $ 9,508,243 $ 5,516,899 $ 3,991,345 Full-Service Restaurants $ 3,762,993 $ 1,796,869 $ 1,966,124 Limited-Service Eating Places 5,121,266 $ 3,059,298 $ 2,061,968 Special Food Services 291,747 $ 144,534 $ 147,213
Bars/Drinking Places (Alcoholic Beverages) $ 332,237 $ 516,198 - $ 183,961 lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Establishment Type STI: Market Outlook lone, CA
Opportunity Gap Report 0-10 min
By Establishment Type
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
The difference between demand and supply
represents the opportunity gap or surplus available
for each merchandise line in the specified reporting
geography. When the demand is greater than (less
than) the supply, there is an opportunity gap
(surplus)for that merchandise line. For example, a
positive value signifies an opportunity gap, while a
negative value signifies a surplus.
lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Major Product Line STI: Market Outlook lone, CA
Opportunity Gap Report 0-10 min
By Major Product Line
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
Total Consumer Demand and Market Supply by $ 122,467,538 $ 95,083,769 $ 27,383,769 Major Product Line
Groceries & Other Food Items $ 20,367,268 $ 33,045,148 - $ 12,677,880 Meals & Non-Alcoholic Beverages $ 8,406,465 $ 5,721,453 $ 2,685,012 Alcoholic Drinks $ 1,725,643 $ 1,051,469 $ 674,174
Packaged Liquor, Wine, & Beer $ 2,423,750 $ 2,391,864 $ 31,886 Cigars, Cigarettes, Tobacco & Accessories $ 1,399,610 $ 1,572,037 - $ 172,426 Drugs, Health Aids, Beauty Aids, Incl. Cosmetics $ 17,613,823 $ 8,197,806 $ 9,416,017 Soaps, Detergents, & Household Cleaners $ 587,359 $ 1,125,860 - $ 538,501 Paper & Related Products $ 513,269 $ 981,008 - $ 467,739 Men's Wear $ 1,482,299 $ 458,170 $ 1,024,129
Women's, Juniors' and Misses' Wear $ 3,715,356 $ 760,487 $ 2,954,869 Children's Wear $ 543,712 $ 295,583 $ 248,129
Footwear Including Accessories $ 1,527,862 $ 222,851 $ 1,305,011 Sewing, Knitting and Needlework Goods $ 59,104 $ 45,728 $ 13,377 Curtains, Draperies, Blinds, Slipcovers etc. $ 572,224 $ 426,005 $ 146,219 Major Household Appliances $ 395,950 $ 607,595 - $ 211,645 Small Electric Appliances $ 300,102 $ 205,810 $ 94,292
Televisions, Video Recorders, Video Cameras
$ 735,344 $ 933,968 - $ 198,624
etc.
Audio Equipment & Musical Instruments $ 759,542 $ 370,396 $ 389,146 Furniture, Sleep Equipment & Outdoor Furniture $ 3,549,356 $ 732,098 $ 2,817,258 Flooring & Floor Coverings $ 933,315 $ 708,450 $ 224,865 Computer Hardware, Software, & Supplies $ 2,573,289 $ 674,159 $ 1,899,130 Kitchenware & Home Furnishings $ 1,568,322 $ 736,749 $ 831,573 Jewelry Including Watches $ 1,048,807 $ 198,068 $ 850,739 Books & Periodicals $ 439,942 $ 245,261 $ 194,681
Photographic Equipment & Supplies $ 116,554 $ 144,261 - $ 27,708 Toys, Hobby Goods, & Games $ 629,005 $ 457,205 $ 171,801 Optical Goods $ 458,487 $ 298,082 $ 160,405
Sporting Goods $ 1,181,193 $ 527,108 $ 654,085
Hardware, Tools, Plumbing & Electrical $ 1,993,216 $ 2,874,381 - $ 881,165 Lawn, Garden, & Farm Equipment & Supplies $ 2,099,516 $ 1,245,763 $ 853,753 Dimensional Lumber & Other Building Materials $ 2,803,304 $ 4,491,870 - $ 1,688,566 Paint & Sundries $ 513,594 $ 823,699 - $ 310,105
Autos, Cars, Vans, Trucks & Motorcycles $ 17,934,978 $ 6,889,737 $ 11,045,241 Automotive Fuels $ 7,222,591 $ 6,067,561 $ 1,155,030
lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Major Product Line STI: Market Outlook lone, CA
Opportunity Gap Report 0-10 min
By Major Product Line
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
Automotive Lubricants Including Oil, Greases, etc. $ 202,996 $ 250,736 - $ 47,740 Automotive Tires, Tubes, Batteries, Parts & 3,853,936 $ 3,323,683 $ 530,253 Accessories $
Household Fuels Incl. Oil, LP Gas, Wood, Coal $ 220,760 $ 461,107 - $ 240,347 Pets, Pet Foods & Pet Supplies $ 1,140,159 $ 746,065 $ 394,094 All Other Merchandise $ 5,192,723 $ 2,861,488 $ 2,331,234 Retailer Services $ 3,662,812 $ 1,912,999 $ 1,749,812
lone, CA
retail strategies Sitewise Online
STI: Market Outlook Opportunity Gap Report By Major Product Line STI: Market Outlook lone, CA
Opportunity Gap Report 0-10 min
By Major Product Line
Opportunity Gap
Consumer Market Surplus/
Demand Supply Shortage
The difference between demand and supply
represents the opportunity gap or surplus available
or each merchandise line in the specified reporting
geography. When the demand is greater than (less
than) the supply, there is an opportunity gap
(surplus)for that merchandise line. For example, a
positive value signifies an opportunity gap, while a
negative value signifies a surplus.
retail strategies
Retail Recruitment Services
lone, California
www.retailstrategies.com | [email protected] | +1 (205) 313-3676 WHY US?
Industry Leaders
150 years of retail real estate experience
Direct connections to retailers & developers
Hands-on approach
etail strategie: Publix
FiVe SOPPING FIVE GUYS
RE OW BURGERD BA PRIES
Industry Involvement verizon Chuck Beet SANKTRE Badcock AT&T
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CITIEN STRONG TOGETHER
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WHY RETAIL STRATEGIES EXISTS
Resources Strategic Planning
discover
retail s
Experience
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proactive Retail REcruitment connect
Job Creation Time
Network Quality of Life
advance
New Business Experience
DISCOVER
Data & Analytics
Menis Dal
38 Q + 00R:=
• Customized Trade Area
• GAP Analysis
• Peer Analysis
DISCOVER $27M
Market Opportunity Retail Leakage
• Retail trade area
• Retail Leakage
• Retail peer market analysis
• Competition analysis
• Psychographic profile of trade area
• Aerial imagery
• Retail competitor mapping/analysis
• Analysis of future retail space
requirements
• Retail Prospects
• Custom on-demand demographic
research
CONNECT
Real Estate Analysis
Universal Site Metrics
Inventory
• Site Selection Timeline
CONNECT
Universal
Site Metrics
• Signage/Visibility
HOME RUN REAL ESTATE
• Parking
• Access
• Co-Tenancy
• Traffic
• "Drives Decision"
CONNECT
Inventory
• Marketing resource
• Relationships
LAND AVAILABLE
• Amplified exposure 16.95 AC AVAILABLE
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ADVANCE
Our Partnership
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ADVANCE
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The most trusted partner for recruiting businesses.
retail strategies
retail strategies
community development and
Your partner for
retail specialists
Our Relationships
ADVANCE
Advance
Conference
Representation
GiesC
ADVANCE
The Team
Jessica Bohlen Brookley Valencia John Mark Boozer
Business Development Portfolio Director Retail Development Coordinator Lacy Beasley Clay Craft Scott vonCannon
President VP of Client Services cOO
Courtney Hall Chandler O'Neal Ryder Richards
Chief Marketing Officer Data and Research Creative Director "i882
R.C.SCRIPTURE.
TESTIMONIALS & RETAIL WINS
Client Success
POPULATION 9,372
SUCCESS
SALES TAX COLLECTIONS $124,800 annually
JOB CREATION 90
Taft, California
Taft partnered with Retail Strategies in 2018 to
identify the right retail and restaurant concepts for
the city. Taft found use of the Mobile GPS data
helpful to tell the story that their town of 9,500 GROCERYOUTLET Reilly®® Jack brings in more than 23,000 people throughout the baraain markef
AUTO PRES
day, making Taft more intriguing to retailers. in the box Since then, four new retail and restaurant businesses
with lines out the door during the Grocery Outlet
grand opening event.
CEPYOUILEI
66 Retail Strategies has accomplished a lot for the citv and more importantly, carry a lot of credibility with the retail firms the city is trying to attract. That's been the biggest benefit...to compile this information that retailers are looking for.
Mark Staples,
Director of Planning & Development
Taft, CA
ULTA OReilly five IllE
BLAZE PIZZA
BEIOW ALDI
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ROI + SUCCESS
California GROCERY
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228 $505,886 $90.5M
Jobs Created Annual Local Sales New Annual Retail Sales (Estimated) Tax Revenue Collected in Client Communities "Lompoc's first partnership with Retail Strategies proved successful, with their team recruiting Planet Fitness, Blaze Pizza, Five Below, Starbucks, ULTA, and Famous Footwear to our city. The Chamber remains focused on economic growth and prosperity, and reengaging with Retail Strategies allows us to strengthen our economic development arm.
- DeVika Stalling, president of Lompoc Valley Chamber of Commerce
WE ARE HERE TO ) HEL
Questions?
R
PROPOSAL FOR:
THE CITY OF
ONE,
CALIFORNIA
Austin, Texas
B TheRetailCoach. C 800351.0962 Dallas, Texas TheRetailCoach.net Tupelo, Mississippi
® PROJECT UNDERSTANDING + PROPOSED APPROACH
Executive Summary:
Retail Recruitment
The Retail Coach is submitting this proposal for a
Retail Market Analysis for the City of lone, California.
Our goal is not only to aid The City of lone in preparing and executing a Retail Market Analysis + Recruitment Strategy, but to continue assisting the City via long-term partnership and to capture sales tax leakage and further improve quality of life for residents by bringing in new retail, restaurant, entertainment, and service options.
The most important aspect of any Retail Market Analysis is its ultimate application and resulting impacts. Our approach has always been action-oriented to ensure that market reports are not placed on a shelf to collect dust. Working with all project team members, local stakeholders, and public officials is a critical component in which The Retail Coach is experienced and well-equipped to execute.
Goals & Objectives:
Research and analyze the lone retail Provide feedback on retail expansion, market to identify retail gaps and market trends, and the retail site growth opportunities. selection process.
Determine lone's unique, viable retail Act as an extension of City staff to market potential & its relationship provide coaching for retail economic with other industries. development initiatives, including retail recruitment training
Identify key retail, restaurant, and
entertainment concepts & targets Represent, prepare, and assist that align with the City's vision. the City of lone at ICSC and other industry events.
Proactively recruit new businesses
to lone with transparency and Provide ongoing support for business dedication to communication. and industry recruitment and community development.
TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES ® EXPERIENCE + QUALIFICATIONS
We Recruit Retail.
For more than 24 years, The Retail Coach has been the premier national retail recruitment partner for municipalities, economic development organizations, and development firms.
We are the nation's leading retail recruitment, market analysis, and development firm. Our approach combines strategy, technology, and creative marketing to execute high-impact retail recruitment strategies for local governments, chambers of commerce, and economic development organizations.
Having worked more than 850 assignments in 41 states, our recruitment approach is simple - do what you say you are going to do, execute at the highest level possible, and constantly communicate findings and results to our clients. This approach has proven successful, leading to multiple assignments with more than 90% of our clients.
PROVEN SUCCESS FOR CLIENT COMMUNITIES
STRUTS
CosTce
Chuck fest
6 Million + $600 Million 90%
SQUARE FEET OF NEW IN NEW SALES TAX REPEAT CLIENT RATE
RETAIL RECRUITED GENERATED
90% of our clients choose
We have recruited more Our work has generated to continue working with than 6 million square feet more than $600 Million us after the initial of new retail to client in sales tax for our client contract period. communities in the communities in the
past 5 years. past 5 years.
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 3 ® EXPERIENCE + QUALIFICATIONS
More Than 6 Million SF of
New Retail Recruited in the
Last 5 Years
Our proven Retail:360° Process has been instrumental in recruiting new retailers and developers to our client communities.
RECENT RECRUITMENT SUCCESSES
COSTCO SPROUTS Chuck Bee
"WHOLESALE
SPROUTS
McKinney, TX Los Angeles County, CA Lancaster, CA & Pella, IA Snooze
TAN EOLI
Laguna Niguel, CA Orange County, CA
CosTce HOBBY Chica pele
WHOLE SARILE DONUTS
BUC-EE'S
A Academy 2 Ratin
DELTACO
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 4 EXPERIENCE + QUALIFICATIONS
WA
ME
ND
MN
OR
NY MA
ID WI
SD
WY MI
PA
IA
NE
OH IL DE
UT IL IN
IMD
CO WV VA
CA KS MO KY
NC
AZ OK
NM AR SC
MS AL GA
LA
TX
FL
R
More Than 850 Client
Communities Served 850+
Across COMMUNITIES SERVED
41 States
41 National Expertise.
Local Focus. STATES WE'VE WORKED IN
Our work throughout the country allows our team to stay current on retail trends and deepen our relationships with national and regional brands. 90%
These relationships create unique opportunities for our client REPEAT CLIENT RATE communities. When brands begin planning to expand into new markets, we are often one of the first to know. Retailers and tenant representatives will frequently look at our client list or ask our team for prospective markets to consider.
TheRetailCoach. PROPOSAL: RETAILRECRUITMENT CONSULTANT SERVICES 5 Recruitment
Done
Right.
No Development.
No Brokerage.
No Conflicts of Interest.
What Makes Us Different?
Experienced & Connected Full Transparency
We pioneered the retail recruitment industry We track recruitment activity and prospect more than 20 years ago and leverage more than feedback in your custom retail recruitment two decades of experience and relationships to dashboard and host monthly calls with your team help drive retail growth in your community. to keep you updated on progress.
Our Team is Your Team We are Consultants. Not Brokers.
We take a partnership approach and become an We pride ourselves on being consultants, not extension of your team. Our clients are invited to brokers. We only do what is in the best interest of participate in the recruitment process, allowing our client communities and their future growth. you to learn and expand your network. We don't take shortcuts or go with the path of least resistance to fill retail spaces.
RECOGNIZED AS LEADING INDUSTRY EXPERTS AND FEATURED PRESENTERS FOR:
EDCC TED MAIN STREET MASS
AMERICA
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 6 EXPERIENCE + QUALIFICATIONS
Your Project Team
PROJECT LEADS LEADERSHIP & PROJECT STRATEGY
Charles Parker Kelly Cofer Aaron Farmer
Project Director Founder & CEO President
Charles oversees The Retail Coach projects across the With more than 50 combined years of retail development country, in addition to the Retail Recruitment Training experience, Kelly and Aaron play an integral role in every and Downtown Programs. He is located in our Dallas project for The Retail Coach. This includes in-depth marke office and will be the primary contact for your project. analyses, recruitment strategies, and development plan:
RETAILER RECRUITMENT DATA & MARKET RESEARCH
Cary Everitt Caroline Harrelson Matthew Lautensack
Recruitment Specialist Strategy Director Director of Data/Research Cary and Caroline manage our relationships with Matthew uses cutting-edge, GPS-based market data to national and regional retailers, brokers, site selectors, pinpoint true opportunity in retail markets. He provides and developers. They execute our recruitment process,
including the site submission process and capturing the latest eras, date es and and prepares mappene retailer feedback.
ADMINISTRATIVE SUPPORT
Nancy Herbert
Director of Finance
Nancy supports all projects by managing client invoicing and contract needs as well as marketing, promotional,
and graphic design support.
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES ® EXPERIENCE + QUALIFICATIONS
Your Project Team
Charles Parker | Project Director
Charles oversees projects for The Retail Coach in California, and will be the primary point of contact for this project. He has over ten years of experience in the fields of economic research, development, and entrepreneurship; and his work in client communities has led to the recruitment of numerous brands including Hobby Lobby, Marshall's, Five Below, Planet Fitness, Eggs Up Grill, Popeye's, Sonic, and Publix. Additionally, Charles is the lead instructor of the MASC Retail Recruitment Training Program as well as annual instructor at multiple IEDC Basic Economic Development Courses across the country.
Prior to joining The Retail Coach, Charles served as a leading Researcher at Mississippi State University where he focused on economic impacts analyses of tourism and outdoor recreation on municipalities.
PROJECT LEAD
The McKinney, Texas native earned his Master of Business Administration and Master of Science degrees from Mississippi State University. Charles is an active member of the International Council of Shopping Centers and Main Street America, and is a frequent speaker at conferences, municipal leagues, and economic organizations.
Kelly Cofer | Founder & CEO
C. Kelly Cofer leads The Retail Coach with more than 30 years of experience in all aspects of retail real estate and economic development.
Kelly's professional background encompasses market research and site selection, advisory and leasing services, and property brokerage and development for leading national retailers and restaurants in more than 150 cities throughout the United States.
He has earned the prestigious Certified Commercial Investment Member (CCIM) designation from the Chicago-based Commercial Investment Real Estate Institute and attended the Economic Development Institute at the University of Oklahoma. Kelly holds a Bachelor of Science degree from Texas A&M University in College Station.
Aaron Farmer | President
With a degree in Marketing from The Mays Business School at Texas A&M University in College Station and an MBA from Texas A&M University - Commerce, Aaron brings to The Retail Coach knowledge of the most current research on retail and marketing trends.
Prior to joining The Retail Coach, Aaron was employed in marketing research and retail development where he worked on projects for some of America's leading retailers and restaurants including FedEx, Kinkos, Sally Beauty Supply, Adidas, Concentra and the National American Association of Subway Franchises (NAASF).
His expertise touches each step of a project from the initial trade area determination to the actual recruitment of retailers. Aaron is a sought after speaker for industry organizations throughout the country.
TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 8 ® EXPERIENCE + QUALIFICATIONS
Your Project Team
Caroline Harrelson | Strategy Director
Caroline Harrelson focuses on key strategic planning for clients and manages The Retail Coach relationships with commercial real estate professionals across the country.
Prior to joining The Retail Coach she was the Director of International Services at Mississippi State University where she managed various international projects bringing a broader approach to The Retail Coach retail economic development recruitment methods.
Caroline holds a Masters in Public Policy and Administration combined with almost 10 years in upper administration and project management.
Cary Everitt | Retail Recruitment Specialist
Cary Everitt manages The Retail Coach's relationships with retailers, site selectors, and key decision makers for retailers, restaurants, hotels, and developers.
He works with your Project Director to ensure that we are presenting the best information possible when recruiting for client communities and follows up with prospects to make sure that your community is staying at the top of mind as brands look for new markets.
Cary works throughout projects to provide monthly updates on recruitment activity and communicates feedback received throughout the process.
Matthew Lautensack | Director of Research
New York native, Matthew Lautensack, brings a specialization in critical theory and technology integration to The Retail Coach team. During his tenure at The Retail Coach, he has brought efficiency to the operational processes, through automation, streamlining, and systematizing internal workflows. He was also the principal developer on a number of new products and services we are offering today.
Prior to joining The Retail Coach, Matthew was the Director of Information Technology at a natural soap company based out of upstate New York.
A philosopher and self-taught programmer, Matthew is efficient in user experience, digital platform design, e-commerce, automation, digital advertising and GIS.
TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES R
Scope of
Worke
Retail Recruitment Strategy
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 10 ® SCOPE OF WORK
Retail Market Analysis
Custom Retail Trade Area Analysis + Mobile Location Data Mobile Location Data has become a powerful tool for retail, restaurant, and entertainment concept site selection processes. We will utilize data to confirm the primary retail trade area, but also to evaluate specific location consumer draw and performance. This can also be helpful for existing businesses to know how they stack up against their competition and to visualize cannibalization.
Demographic + Psychographic Analysis
Our demographic profiles include population and projected population growth, ethnicity, average and median household incomes, median age, households and household growth, and educational attainment.
We will create comprehensive 2020 Census, 2024, and 2029 Demographic Profiles for the Retail Trade Area and lone community.
Submarket Analysis
Every community has multiple retail submarkets. Having a strong understanding of your community's submarkets and what drives retail in each submarket is vital to overall retail recruitment success.
We will provide a Submarket Analysis highlighting key areas of focus for retail growth, development, or redevelopment and analyze existing retail, cannibalization effects of new businesses, and submarket viability in relation to lone as a whole.
Retail GAP + Demand Analyses
One way to quantify retail demand is through a Retail Demand Analysis, which provides a summary of the primary projected retail demand growth — or opportunities - for 68 retail sectors. The analysis is Mobile Data for Location Decisions:
We will utilize mobile location technology that
analyzes retail location and behavioral data collected
from mobile devices to determine consumer visits to
lone.
This high-confidence data is used to verify Retail Trade Areas and validate retail site selection decisions.
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 11 ® SCOPE OF WORK
Retail Recruitment Strategy
Identification of Recruitment Goals
Knowing where you are heading is essential to crafting any road map to success. The Retail Coach will meet with City Staff to create both long-term and short-term goals around retail recruitment. Site visits, meetings at key real estate conventions, and other measurable goals will be set.
Retail Void + Fusion Analysis
Existing retailers and restaurants help set the stage for new business attraction. Understanding where brands have already located and how they choose to co-locate with other concepts is critical to understanding an area's potential and crafting a recruitment narrative. The Retail Coach will execute void analysis and fusion analysis (co-tenant evaluation) to determine potential fits for lone submarkets.
Retail Match List
The Retail Coach will target national and regional retail brands that are a good "fit" for the community.
This means that the Retail Trade Area population, disposable incomes, consumer spending habits, and education levels meet the retailers' ideal location criteria. We will develop and review a master list of potential retailers with lone staff and work together to prepare a final target list.
Site Identification and Highest + Best Use Analysis
Retailers are interested not only in the market data on your community, but also in evaluating all available property vacancies and sites that fit their location preferences. Successful retail recruitment begins to happen with the introduction of available sites. We will identify priority retail vacancies and development/ redevelopment sites to market, as well as evaluate their highest and best use. 669 Quinn Road
Understanding Retail
Real Estate Availability
We will examine potential locations
for a mix of retail, restaurant,
hospitality, and entertainment uses
to better understand the opportunity
for new brands to enter your market.
TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 12 ® SCOPE OF WORK
Marketing + Recruitment
Recruitment of Retailers + Developers
The Retail Coach is the first national retail recruitment firm to introduce retailer and developer recruitment specifically for communities. Twenty-four years and 850 projects later, the recruitment of retailers remains one of the primary metrics of success. Today, our experience has proven that a community must move beyond just gathering data sets, and proactively recruit retail.
We will actively recruit retailers on the City's behalf. Our retailer recruitment process includes:
1. Introductory emails and retail market profile are sent to each targeted retailer
2. Personal phone calls are placed to measure interest level
3. Personal emails and retailer feasibility packages are sent to each targeted retailer
4. Personal emails and retail site profiles for prime vacancies are sent to targeted retailers
5. Personal emails are sent to inform targeted retailers of significant market changes
6. Personal emails are sent to decision markers once per quarter to continue seeking responses regarding their interest level in the community
7. A retailer status report is provided with each retailer's complete contact information and comments resulting from recruitment activities
Commercial Real Estate Conference Representation
Recruitment is a relationships business, and retail conferences are essential to getting in front of and forging relationships with key site selectors and decision makers. Having a prominent presence at ICSC and Retail LIVE events has been a staple for The Retail Coach for over 20 years. In our partnership with the City, we will assist in marketing lone - and its vacancies and sites - to retailers, developers, and brokers at retai industry conferences. For any lone Staff attending, TRC will assist with conference planning and setting appointments.
Key Events: ICSC Las Vegas, ICSC Monterey, ICSC Western; Retail LIVE! Recruitment Toolkit + Support
Having effective marketing material is essential. The Retail Coach will prepare concise, impactful deliverables that properly illustrate the potential in lone that staff can use to assist ongoing recruitment efforts, including out Retail360 Online Dashboard.
Retail Recruitment Tracking Process
To ensure transparency, The Retail Coach will provide a Live Retail Tracking form for City staff to access 24/7 to report the status of ongoing recruitment discussions, points of contact (along with contact information), deliverables, and overall project progress. @TheReta Coachr
Recruit Retail.
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 13 ® SCOPE OF WORK
Coaching + Ongoing Support
Local Stakeholder Engagement
Local buy-in is a must have for communities looking to build a comprehensive recruitment program. The Retail Coach will meet with local property owners, franchisees, brokers, and other stakeholders to assist with their ongoing projects or goals and to make direct introductions with targets brand representatives.
Monthly Update Calls
To keep clear and open lines of communication, The Retail Coach will set monthly Zoom meetings with City staff to discuss updates, retailer feedback, and strategy. Additionally, our team is always available on demand to brainstorm, connect with personnel, or otherwise be a resource to City staff.
Visible Presence
Being a part of your team means being seen. The Retail Coach will make at least three trips to lone during the 12 month engagement to meet with city staff, prospective retail site selectors, developers, local property owners, and to host workshops for stakeholders.
Data Access
The Retail Coach implements a number of data sources and providers into our recruitment strategy. As such, our clients can gain unlimited access to GIS and data reports from the following: Claritas; ESRI ArcGIS & Business Analyst; AGS & Inrex via SitesUSA; Retail Lease Trac; CoStar/LoopNet; Seamless; Unacast, Advan, & Olvin Via AlphaMap; BLS; Census Bureau; and State DOTs.
CoStar™ claritas AlphaMap @ Seamless.Al°
-BLS Giesc RLT )esri SitesUSA
MARKETPLACES 10
® The RetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 14 ® PROPOSAL COST + TIMELINE
Deliverables & Pricing
Retail Market Analysis
Mobile Location Data Analysis Psychographic Profile
Custom Retail Trade Area Retail Demand + GAP Analysis
Submarket Analysis Existing Retailer Map
Demographic / Population Profile
Retail Recruitment Strategy
Retail Void Analysis Retail Match List
Retail Fusion Analysis Retail Site Identification and
Highest + Best Use Analysis
Marketing + Recruitment
Proactive Retail Recruitment Retail:360® Dashboard
National + Regional Retail Conference Retailer-Specific Feasibility Packages Representation Engagement with Local Stakeholders
Retail Marketing Profiles
Coaching + Ongoing Support
Monthly Update Conference Calls Unlimited Access to TRC Staff Retail Recruitment Tracking Form Downtown Workshop
Three Trips to Market by TRC Staff Other Reports as needed Terms (12-month Agreement) :
The total fee for completion of this work is $40,000 payable in three (3) installments:
$40,000
• $15,000 upon execution of contract;
$15,000 at 90 days following execution of contract
Plus up to $3,500 in
reimbursable expenses. • $10,000 at 180 days following execution of contract Not to Exceed Price: If lone elects to extend the agreement, the additional fee shall be $30,000 for each $43,500 additional 12 month period of data updates, recruitment, and coaching.
Reimbursable Project Expenses:
It is estimated that reimbursable expenses will not exceed $3,500. Reimbursable expenses include all travel costs; any costs associated with special renderings / maps; copies of reports, drawings, maps; and any shipping costs. Costs are billed as incurred.
TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 15 ® PROPOSAL COST + TIMELINE
Project Timeline
Execution of 30-45 Days from 60-90 Days Remainder of
Agreement Kick-Off From Kick-Off Agreement
Kick-Off Meeting
Research &
Project kick-off call with Market Analysis
key staff and stakeholders. Marketing &
On-the-ground market Branded Reports Recruitment &
• Review timeline, goals, analysis and consumer
Development of key Ongoing Support
and objectives with data collection.
marketing materials Active recruitment of
project team
• Retail Market Analysis used to promote the retailers and developers • Discuss priority sites community.
and key areas of focus • Demographics & through the remainder of Psychographics • Retailer & Developer the agreement.
• Primary & Secondary Feasibility Packages • Recruitment Status Retail Trade Areas • Retail Market Profile Dashboard
• Retail Demand Analysis • Retail Site Profiles • Monthly Recruitment • Retailer Match List Update Meetings
• Representation at
National & Regional
Retail Conferences
Project Reporting Community Trips Project Timeline
® TheRetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 16 ® EXPERIENCE + QUALIFICATIONS
References
"The Retail Coach is the perfect solution for our needs. They provide high-quality data that helps us sell our market to retailers and helps supplement our economic development team. They truly are an extension of our team and have helped us land retailers that we've been trying to get to the market for years. They are also very responsive and help us get the data we need quickly." Scott Agajanian
Deputy Director of Economic Development
City of Murrieta, California
RITA
[email protected]
0. 951-461-6003
"...The Retail Coach [have] proven themselves as a great partner for the City and helped open many doors with retailers and developers that we weren't able to reach before. We have worked with other retail consultants and the level of expertise and support from The Retail Coach team has far exceeded what we've gotten from the other firms we've worked with. We already highly recommend them." Tara Magner
Economic Development & Special Projects Administrator
City of San Jacinto, California
[email protected]
SAN
o. 951-487-7330 JACINTO
"The Retail Coach is hands-down one of the best consultant teams of any kind that our team has had the pleasure of working with. Their extensive expertise and nationwide connections with site selectors, developers, and major chains have opened up new doors for the City of Lancaster, allowing us to take our recruitment efforts to the next level and collaborate with brands that hadn't previously considered our market. They work as an extension of our staff, anticipating needs and freeing up inhouse staff time. I can't recommend the Retail Coach highly enough." Chenin Dow
Manager, Economic Development
City of Lancaster, California
[email protected]
0. 661-723-5998 LANCASTER
Other Recent Regional Experience:
Bakersfield, CA Corona, CA Indio, CA
Beaumont, CA Farmersville, CA Lakeport, CA
Coachella, CA Galt, CA Victorville, CA
Gilroy, CA
® The RetailCoach. PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 17 R
Contact:
CHARLES PARKER
Project Director
c: 662.231.9078
e:[email protected]
Austin, Texas
® TheRetailCoach. 800.851.0962 9 Dallas, Texas TheRetailCoach.net Tupelo, Mississippi