Report to Mayor and Councilmembers
Date: September 10, 2024
Page: 3 of 4
McFarlane
Promotions 2024 Oktoberfest $165,633 $100,000 $0
San Diego Made 2025 SD Made Spring Market $50,500 $35,000 $35,000 Visionary
Performing Arts 2025 One-Day Dance Event $25,000 N/A $0 TOTAL $329,493 $183,000* $76,180
*Total does not include $18,000 awarded to the FY 2023-24 LMVA advertisement campaign that did not apply for funding in FY 2024-25
The applications recommended for funding are summarized below:
1. 2024 Holiday in the Village: The Holiday in the Village is a successful annual event managed by the La Mesa Village Association (LMVA) that includes over 75 holiday, food, and craft vendor booths with several performance areas for live holiday music.
The event is scheduled for Saturday, December 14th from noon to 9:00 pm.
Recommended funding amount is $17,920.
2. 2025 Taste of the Village: The Taste of the Village is a new event proposed by the LMVA that will feature a variety of downtown La Mesa restaurants, cafés and bars providing samples of food and beverages to participating eventgoers. The event will incorporate local artists and musicians by pairing them with non-food/beverage businesses to help showcase those businesses as part of the La Mesa Village. The event is scheduled for Saturday, April 26 from 1:00 pm to 4:00 pm. Recommended funding amount is $23,260.
3. 2025 San Diego Made Spring Market: The San Diego Made Spring Market is entering its second year in the village featuring 125 craft vendors and artists along La Mesa Blvd. complemented by activities such as live music performances, free photobooths, and kids’ areas. The event is tentatively scheduled for Saturday, April 19th from 11:00 am to 7:00 pm. Recommended funding amount is $35,000.
CONCLUSION:
Staff recommends the City Council consider and possibly approve the Commission’s recommendation for VEF Program funding and approve a resolution allocating $76,180 from the Downtown Parking Fund to the FY 2024/25 Downtown Village Enhancement Fund Budget.
Reviewed by: Respectfully submitted by:
____________________ ____________________
Report to Mayor and Councilmembers
Date: September 10, 2024
Page: 4 of 4
Greg Humora Amanda Lee
City Manager Assistant City Manager
____________________
Lyn Dedmon
Assistant to the City Manager
Attachment A: Resolution
Attachment B: Applications Submitted for Funding
Attachment C: Fiscal Impact Statement
RESOLUTION NO. 2024-
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA MESA
APPROPRIATING $76,180 FROM THE DOWNTOWN PARKING FUND TO THE FISCAL YEAR 2024-2025 DOWNTOWN VILLAGE ENHANCEMENT FUND BUDGET
WHEREAS, on May 25, 2021, the City Council approved continuing the Downtown Village Enhancement Fund Program from the pilot year in to subsequent years; WHEREAS, the La Mesa Village Enhancement Fund Program is funded from 50% of annual net parking revenues from the Downtown Parking Fund; WHEREAS, after deducting operating expenses and applying interfund transfers from Fiscal Year 2022-2023 revenue, 50% of the available net revenue is $76,180 for Fiscal Year 2024-2025 to fund the program;
WHEREAS, the Community Parking Commission recommends funding applications to the Village Enhancement Fund Program in the amount of $76,180; and WHEREAS, an appropriation in the amount of $76,180 is necessary from the Downtown Parking Fund to the Fiscal Year 2024-2025 Downtown Village Enhancement Fund budget to fund the program.
NOW, THEREFORE, BE IT AND IT IS HEREBY RESOLVED by the City Council of the City of La Mesa, California, that the City Council approves a resolution appropriating $76,180 from the Downtown Parking Fund to the Fiscal Year 2024-2025 Downtown Village Enhancement Fund budget.
PASSED AND ADOPTED at a Regular meeting of the City Council of the City of La Mesa, California, held the 10
th day of September 2024, by the following vote, to wit:
AYES:
NOES:
ABSENT:
CERTIFICATE OF CITY CLERK
I, Megan Wiegelman, CMC, City Clerk of the City of La Mesa, California, do hereby certify the foregoing to be a true and exact copy of Resolution No. 2024- , duly passed and adopted by the City Council of said City on the date and by the vote therein recited.
MEGAN WIEGELMAN, CMC, City Clerk
(SEAL OF CITY)
From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Thursday, July 11, 2024 1:34:14 PM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
La Mesa Village Association
Business Address: 8030 LA MESA BLVD # 189
Address Field not completed.
City LA MESA
State CA
Zip 91942-0335
Contact Name: Pamela D Rader
Contact Phone
Number:
Email Address: [email protected]
Are you located in La
Mesa?
Yes
Is your organization a
non-profit or a private
business?
Non-profit
Are you partnering with
a non-profit
No
Holiday in the Village Attachment B
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
La Mesa Village Association
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
Yes
Amount of Total
Funding Requested:
$44,100.00
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
2024 La Mesa Holiday in the Village: The event will be held on Saturday, December 14th from 12pm to 9pm. This event will feature over 75 holidays, food, and craft booths oriented to a family-friendly event will be the same as provided in 2016 through 2023. There will be a Santa stage, bounces, train, 3 fire pits, a dance stage, a mobile performance stage, and several performance areas for live holiday music. Vendors will be bringing in their own tents, power, lights and as needed, electrical generators, which will be permitted separately by the City. In addition, power for stages and dance floors will be by a city-approved electrical subcontractor to tie into existing power sources in light poles and tree wells, as needed. The event promoter and organizer, McFarlane Promotions, Inc., will oversee the operations of the event with the assistance of the LMVA. We are requesting zero cost recovery from the city, and that the city cover the cost of detour, road closure, and adjusted parking hour signs including the setup and removal of the signs.
The LMVA believes having special events such as the Holiday in the Village in the heart of the La Mesa’s Village is beneficial for the businesses, the public and the city.
The LMVA is interested in sponsoring the 2024 Holiday in the Village because of the overwhelming positive support we have received from the public and village businesses. Over the past seven years this event has brought hundreds of local and distant residents to the downtown Village, creating more sales, visibility, and brand awareness for businesses both within the boundary of the La Mesa Village and adjacent areas. A healthy and vibrant
Holiday in the Village in the heart of La Mesa will continue to be beneficial for the long-term growth and viability of the Village and the City of La Mesa.
Without the support of this program the LMVA's does not have the funding to fund the event upfront, as we haven’t received funding from (1) vendor, (2) Oktoberfest proceeds, and (3) sponsors.
The following is a list of our known Operations Expenses we are requesting reimbursement for:
$ 6,700.00 - Advertising
• New logo and branding development for marketing materials - $1000
• Radio Ads week of 12/8 – 12/14 - $1,200 x 3 stations = $3,600 • TV Ad week of 12/8 – 12/14 = $1,000
• Digital Ads week of 12/1 – 12/14 = $200
• Digital Advertising with PassPort to San Diego (social media/email blast) = $700
• Drone camera footage of event - $200
$ 2,400.00 - Cleaning
$11,000.00 - Electrical
$ 8,000.00 - Entertainment
$ 2,600.00 - Equipment Rental
$11,000.00 - Event Planner
$ 2,400.00 - Toilets
$44,100.00 - Total Known Expenses
Supplemental Documentation
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From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Thursday, July 11, 2024 1:36:53 PM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
La Mesa Village Association
Business Address: 8030 LA MESA BLVD # 189
Address Field not completed.
City LA MESA
State CA
Zip 91942-0335
Contact Name: Pamela D Rader
Contact Phone
Number:
Email Address: [email protected]
Are you located in La
Mesa?
Yes
Is your organization a
non-profit or a private
business?
Non-profit
Are you partnering with
a non-profit
No
Car Show
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
La Mesa Village Association
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
Yes
Amount of Total
Funding Requested:
21,000.00
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
2025 La Mesa Classic Car Show & Music Event: The event will be held every Thursday from June 5th through August 28th from 5pm to 8pm for 13 weeks. This event will feature vintage cars, trucks, and vans the same as in 2017 through 2019 and 2021 through 2024. There will be a street closure on 3rd St. from La Mesa Blvd. to the alley, where the bands will be located, we will use the same layout as we have for the last seven (7) years.
Once again, La Mesa Lumber will be donating a vehicle to be used as the stage. In addition to the banks there will be a DJ located on the corner of 3rd St. and La Mesa Blvd. in front of where First Republic Bank.
The La Mesa Village Association (LMVA) believes having special events such as the Classic Car Show in the heart of La Mesa’s Village is beneficial for businesses, the public, and the city.
The LMVA is interested in sponsoring the 31st Annual La Mesa Classic Car Show & Music Event because of the overwhelming positive support we have received from the public and village businesses. Over the past seven (7) years this event has brought thousands of local and distant residents to the downtown Village, creating more sales, visibility, and brand awareness for businesses both within the boundary of the La Mesa Village and adjacent areas. A healthy and vibrant Classic Car Show in the heart of La Mesa will continue to be beneficial for the long-term growth and viability of the Village and the City of La Mesa.
Without the support of this program the LMVA's does not have the funding to fund the event upfront, as we haven’t received
funding from our sponsors.
The following is a list of our known Operations Expenses we are requesting reimbursement for:
$ 8,100.00 – Advertising
• Radio Ads week of 6/2 – 6/6 - $1,200 x 3 stations = $3,600 (kick off of the start of the car show)
• Radio Ads throughout July & August on various stations - $1,200 x 3 stations = $3,600
• Digital Ads week of 5/19 – 6/5 on IG/FB = $200
• Digital Advertising with PassPort to San Diego (social media/email blast) = $700
$ 1,800.00 - DJ
$ 8,600.00 - Entertainment
$ 2,500.00 - Printing Banners, Posters and Postcards
$21,000.00 - Total Known Expenses
Supplemental Documentation
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From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Thursday, July 11, 2024 1:45:07 PM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
La Mesa Village Association
Business Address: 8030 LA MESA BLVD # 189
Address Field not completed.
City LA MESA
State CA
Zip 91942-0335
Contact Name: Tracy Giordano & Elizabeth Ranta
Contact Phone
Number:
Email Address: [email protected]
Are you located in La
Mesa?
Yes
Is your organization a
non-profit or a private
business?
Non-profit
Are you partnering with
a non-profit
No
The Taste of La Mesa Village
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
Field not completed.
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
Yes
Amount of Total
Funding Requested:
23,260.00
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
The Taste of La Mesa Village is a NEW event that will feature the notable variety of downtown La Mesa restaurants, cafes and bars and position us as a dining destination within San Diego County.
We would like to plan the event for Saturday, April 26, 2025 from 1 – 4 pm.
The event will showcase our downtown eateries and bars by selling a set number of tickets (approx. 350 – 400) at a reasonable price (approx. $30-40/each) where attendees will walk up and down La Mesa Blvd. between Acacia Ave. to Grant Ave. to taste the different samples of food and beverages at each participating restaurant, café & bar. Retailers will have the opportunity to get involved in the tasting event by hosting a bar beverage at their location and will be included on the event “Passport/Map”.
We are also planning to incorporate local artists and musicians into the event by pairing an artist or musician with a nonfood/beverage business to showcase local art and drive traffic into those business establishments that are equally important to our downtown community.
Event ticket sales will be handled through our LMVA website. We will have two types of tickets, food and alcohol, or 2) food only. If we have not sold out by the day of the event, tickets can be purchased for a slightly higher price than pre-sale tickets (approx. $5-$10 more per person).
Day of the Event - Attendees will check in and receive a Passport/Map that will guide them to each participating location.
They will also receive a reusable cup featuring the event logo/branding to use during the event and become a souvenir
they can take home. We will also provide participating
restaurants with compostable food boats, bowls, utensils and napkins to create a more uniform look as well, assist in their expenses, and ensure earth-friendly products are used.
We are not planning to close any streets. Attendees will simply walk up and down La Mesa Blvd. to the different locations. Artists and musicians will be positioned inside or just in front of retailers/businesses and will not impede upon sidewalk traffic.
At the end of the event, attendees can fill out the bottom portion of their passport/map and submit into a raffle to win a variety of prizes, which the Taste of La Mesa Village committee will put together by purchasing gift cards and/or products from
participating businesses. We will utilize a variety of
advertising to educate the public of this event as well as to drive ticket sales prior to the day of the event, including:
$ 1,000.00 - Logo and branding development for marketing materials
$ 400.00 - Graphic design of banners, posters, postcards & “passport/map”
$ 2,500.00 - Event Banners, posters, postcards & “passport/map” printing
$ 3,000.00 - Social Influencer Reel
$ 2,000.00 - Print Ads in SD Reader, SDUT Night & Day, San Diego Magazine
$ 1,500.00 - Digital Ads on SDReader.com,
SanDiegoUnionTribune.com &
SanDiegoMagazine.com
$ 400.00 - Digital Ads on FB/IG
We will also utilize our own social media pages on FB and IG, and our website to promote the event. Additionally, a dedicated public relations campaign will target free publicity on local tv, radio and online.
Additional Anticipated Expenses:
$ 1,500.00 - Entertainment – live musicians (up to 4)
$ 200.00 - Drone camera footage of event
$ 7,450.00 - Compostable food boats, bowls, utensils, napkins (400 count)
$ 310.00 - Recyclable: Type 5 and BPA free logo cups (500 count)
$ 3,000.00 - Purchase of approx. (30) $100 gift cards to participating Businesses
With the continued rise in La Mesa’s popularity and continued growth of our downtown Village, we feel confident that the Taste of La Mesa Village will be well received by food and beverage lovers throughout the county. It is our goal to put downtown La Mesa’s dining scene on the culinary map of San Diego County! $23,260.00 – Total Expenses
Supplemental Documentation
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From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Wednesday, July 31, 2024 3:14:24 PM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
La Mesa Oktoberfest Inc.
Business Address: 656 Fifth Avenue Suite B
Address Field not completed.
City San Diego
State CA
Zip 92101
Contact Name: Jenna Thompson
Contact Phone
Number:
Email Address: [email protected]
Are you located in La
Mesa?
Yes
Is your organization a
non-profit or a private
business?
Private Business
Are you partnering with
a non-profit
Yes
La Mesa Oktoberfest
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
La Mesa Village Association and National Center for Community Enhancement
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
Yes
Amount of Total
Funding Requested:
165633
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
This year marks the 51st anniversary of the La Mesa
Oktoberfest, a beloved tradition and the largest Oktoberfest celebration in the county. We are thrilled to continue the legacy of this dynamic community event, which annually brings together residents, visitors, and local businesses for a weekend filled with joy, entertainment, and a celebration of German culture.
As we build on last year's milestone 50th anniversary, our focus for 2024 is to enhance the festival with exciting new features while preserving the elements that have made this event a cornerstone of cultural vibrancy in La Mesa. Here’s what to expect at this year’s festivities:
*Pumpkin Patch: Dive into the fall spirit with a visit to our new pumpkin patch, perfect for families and Instagram-worthy photos. *Expanded Dog Area: Bring your furry friends to enjoy even more space and special activities tailored for pups.
*Flower Crown Making: Unleash your creativity with our new flower crown-making station, a fun addition for attendees of all ages.
*Dedicated Artisan Alley: Find goods for yourself or get ahead on holiday shop with over 35 booths featuring unique goods and local craftsmen.
*Return of the Ferris Wheel: By popular demand, the Ferris wheel is back! Enjoy panoramic views of the festival in this returning favorite.
Investing in the La Mesa Oktoberfest is not only a celebration of a time-honored event but also a significant contributor to the economic growth of our city. However, the challenges of inflation,
rising operational costs, and the need for enhanced attractions have increased our funding requirements.
We are requesting grant funding of $165,633 to ensure that the La Mesa Oktoberfest continues to thrive as a free, family-friendly event, enriching THE community's social fabric. We recognize the challenges of limited funding and the many valuable programs seeking support. While our full request aims to cover necessary expenses to enhance the festival's offerings, we deeply appreciate all past and future contributions towards our goal.
Thank you for considering our request for support. Together, we can make the 51st La Mesa Oktoberfest a memorable and
enriching experience that honors the spirit of our community and builds on our cherished traditions.
Supplemental Documentation
Upload 1: La Mesa Enhancement Fund Deck 2024.pdf
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LA MESA VILLAGE
ENHANCEMENT FUND
Friday, 10/4 4pm-10pm
Saturday, 10/5 10am-10pm
Merchant Morning: Sunday, 10/6 10am-Noon
Sunday, 10/6 Noon-8pm
THIS YEAR MARKS THE 51ST ANNIVERSARY OF THE LA MESA OKTOBERFEST, A BELOVED TRADITION AND THE LARGEST OKTOBERFEST CELEBRATION IN THE COUNTY. WE ARE THRILLED TO CONTINUE THE LEGACY OF THIS DYNAMIC COMMUNITY EVENT, WHICH ANNUALLY BRINGS
TOGETHER RESIDENTS, VISITORS, AND LOCAL BUSINESSES FOR A WEEKEND FILLED WITH JOY, ENTERTAINMENT, AND A CELEBRATION OF GERMAN CULTURE.
AS WE BUILD ON LAST YEAR'S MILESTONE 50TH ANNIVERSARY, OUR FOCUS FOR 2024 IS TO ENHANCE THE FESTIVAL WITH EXCITING NEW FEATURES WHILE PRESERVING THE ELEMENTS THAT HAVE MADE THIS EVENT A CORNERSTONE OF CULTURAL VIBRANCY IN LA MESA. HERE’S WHAT TO EXPECT AT THIS YEAR’S FESTIVITIES:
PUMPKIN PATCH: DIVE INTO THE FALL SPIRIT WITH A VISIT TO OUR NEW PUMPKIN PATCH, PERFECT FOR FAMILIES AND INSTAGRAMWORTHY PHOTOS.
DEDICATED ARTISAN ALLEY: FIND GOODS FOR YOURSELF OR GET AHEAD ON HOLIDAY SHOP WITH OVER 35 BOOTHS FEATURING UNIQUE GOODS AND LOCAL CRAFTSMEN.
EXPANDED DOG AREA: BRING YOUR FURRY FRIENDS TO ENJOY EVEN MORE SPACE AND SPECIAL ACTIVITIES TAILORED FOR PUPS.
FLOWER CROWN MAKING: UNLEASH YOUR CREATIVITY WITH OUR NEW FLOWER CROWN-MAKING STATION, A FUN ADDITION FOR ATTENDEES OF ALL AGES.
RETURN OF THE FERRIS WHEEL: BY POPULAR DEMAND, THE FERRIS WHEEL IS BACK! ENJOY PANORAMIC VIEWS OF THE FESTIVAL IN THIS RETURNING FAVORITE.
INVESTING IN THE LA MESA OKTOBERFEST IS NOT ONLY A CELEBRATION OF A TIME-HONORED EVENT BUT ALSO A SIGNIFICANT CONTRIBUTOR TO THE ECONOMIC GROWTH OF OUR CITY. HOWEVER, THE CHALLENGES OF INFLATION, RISING OPERATIONAL COSTS, AND THE NEED FOR ENHANCED ATTRACTIONS HAVE INCREASED OUR FUNDING REQUIREMENTS.
WE ARE REQUESTING GRANT FUNDING OF $165,633 TO ENSURE THAT THE LA MESA OKTOBERFEST CONTINUES TO THRIVE AS A FREE, FAMILYFRIENDLY EVENT, ENRICHING THE COMMUNITY'S SOCIAL FABRIC. WE RECOGNIZE THE CHALLENGES OF LIMITED FUNDING AND THE MANY VALUABLE PROGRAMS SEEKING SUPPORT. WHILE OUR FULL REQUEST AIMS TO COVER NECESSARY EXPENSES TO ENHANCE THE FESTIVAL’S OFFERINGS, WE DEEPLY APPRECIATE ALL PAST AND FUTURE CONTRIBUTIONS TOWARDS OUR GOAL.
THANK YOU FOR CONSIDERING OUR REQUEST FOR SUPPORT. TOGETHER, WE CAN MAKE THE 51ST LA MESA OKTOBERFEST A MEMORABLE AND ENRICHING EXPERIENCE THAT HONORS THE SPIRIT OF OUR COMMUNITY AND BUILDS ON OUR CHERISHED TRADITIONS.
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EVENT MAP
A LA MESA TRADITION
The La Mesa Oktoberfest has been a signature event for
the La Mesa community for 51 years! With 3 beer gardens, over 100 food and retail booths including a specialty
Artisan Alley, a children's faire with pumpkin patch,
interactive activities including free dog races, family games, and kids activities, live entertainment & more, it brings tremendous awareness to Parking District Number
One and the Downtown Village.
FUNDING
REQUESTS
Event Enhancements
Entertainment Upgrades
Website, branding and
graphic design
Village business
integrations
Advertising promoting
the Village
Production/Logistics
O
V
E
R
V
I
E
W
BLEACHERS FOR EASY VIEWING OF THE DOG RACES AND GLUCKLICH GAMES
CUSTOM MERCHANDISE INCLUDING PINS AND SHIRTS
VARIOUS SPECIALTY THEME DÉCOR INCLUDING ENHANCED BIERGARTEN TENT
DECOR TO CAPTURE THE OKTOBERFEST SPIRIT
SELFIE STATION PHOTO OPPS AND A FREE 360 PHOTO BOOTH
FREE KIDS ACTIVITIES INCLUDING HAT MAKING WITH THE RAD HATTER, CUSTOM EVENT FLASH TATTOOS, BALLOON ART, ETC.
THE RETURN OF THE BELOVED FERRIS WHEEL
A DEDICATED ARTISAN ALLEY WITH MORE THAN 35 BOOTHS PROVIDING
EVENTGOERS UNIQUE HANDMADE PIECES FOR HOLIDAY GIFTING
EVENT ENHANCEMENTS
Friday & Sunday Headliners: We will secure acts with larger draws to help boost attendance on Friday and Sunday.
We will be hiring a dance dj and a karoake dj to add to the Palm Avenue Pub & Grub to enhance a lively evening atmosphere.
ENTERTAINMENT UPGRADES
We have enhanced our branding for the 51st year to continue a strong brand recognition while also reinforcing event elements that we know are community beloved.
WEBSITE, BRANDING AND GRAPHIC
DESIGN
VILLAGE BUSINESS INTEGRATIONS
We will continue the Merchant
Morning concept on the Sunday
of the event with a customized
website page featuring business
profiles.
Due to the low participation of
businesses in creating their own
profile, our team will create a
simple e-form for businesses to
complete and manually transfer
that info into the website.
We will also purchase (200) $25
gift certificates from local
businesses to use for game prizes
and giveaways thoughtout the
weekend, driving customers to
local establishments.
...FEATURING MERCHANT MORNING,
LOCAL BUSINESS GIVE AWAYS,
CRAFT FAIRE PARTICIPANTS AND
EVENT INFORMATION
Starting August 15, we will run a targeted paid
advertising campaign across Meta (Facebook,
Instagram), Google and Spotify to drive awareness to the La Mesa businesses in Parking District Number One and
to promote the district as an dynamic destination with
the best Oktoberfest around.
Ads with target La Mesa residents as well as San Diego
residents..
We will also work with MTS on the installation of large bus back ads circulation throughout San Diego and two
station banners leading up to the event.
ADVERTISEMENTS
PROMOTING THE VILLAGE
PRODUCTION /
LOGISTICS
OVERALL PRODUCTION COSTS: RISING COSTS DUE TO
INFLATION, FUEL DEPOSITS AND INCREASED RATES.
ADVANCED CLEAN-UP: WE WILL SECURE PROFESSIONAL
CLEANING SERVICES FOR THE EVENT AND THE POST-EVENT
CLEAN-UP TO ENSURE THE LA MESA VILLAGE IS SPOTLESS.
WE WILL SECURE SIGNAGE UPGRADES TO HELP GUIDE PEOPLE
THROUGHOUT THE FULL EVENT VENUE AND THE VILLAGE
INCLUDING FEATHER FLAGS AND UPGRADED 50TH
ANNIVERSARY BANNERS FOR THE BIERGARTEN AND STAGES.
ADDITIONALLY, THE EVENT IS DRASTICALLY IMPACTED BY THE
REDUCTION IN COMMUNITY LEVEL SUPPORT VIA
SPONSORSHIPS.
FUNDING REQUESTS
CONTACT
INFORMATION
M A I L I N G A D D R E S S
656 Fifth Avenue, Suite B
E M A I L A D D R E S S
[email protected]
P H O N E N U M B E R
(619) 233.5008
From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Wednesday, July 17, 2024 11:49:53 AM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
San Diego Made
Business Address: 2031 Commercial Street
Address Field not completed.
City San Diego
State CA
Zip 92113
Contact Name: Brittany Kaszas
Contact Phone
Number:
Email Address: [email protected]
Are you located in La
Mesa?
No
Is your organization a
non-profit or a private
business?
Non-profit
Are you partnering with
a non-profit
No
San Diego Made Spring Market
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
Field not completed.
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
Yes
Amount of Total
Funding Requested:
$50,500
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
San Diego Made is excited to announce plans for our second annual Spring Market in La Mesa Village in 2025! Tentative dates/times for this one-day event are Saturday, April 19, or Saturday, April 26 from 11 a.m. to 7 p.m. We aim to feature approximately 125 talented craft vendors and artists along La Mesa Boulevard, complemented by engaging activities such as free photobooths, Instagram-worthy backdrops and decor, live music performances, kids' areas, and more.
To enhance the experience, we will offer a curated selection of food vendors serving specialty items like waffles, cotton candy, and boba tea, while emphasizing support for local restaurants and bars along the boulevard. No alcohol will be served at our event.
We will also collaborate with local businesses, encouraging them to set up tables outside their storefronts and participate in innovative ways to promote their businesses and increase revenue during the event.
With the success of our inaugural year behind us, we are confident that the 2025 event will be even more streamlined and successful. Our proven methods of promoting events through organic and paid social media outreach, digital advertising, professional Public Relations, and well-designed printed signage will be in full effect. We plan to place large-scale banner signage in key locations on and near La Mesa Boulevard to engage the local community.
Our goal is to attract 4,000-5,000 attendees to this one-day
market, drawing from our dedicated following of San Diego residents who love supporting their local economy, as well as new patrons from the successful 2024 event.
To make this event a reality, San Diego Made seeks financial assistance from the La Mesa Village Enhancement Fund. While our events typically have a nominal entry fee ($3-$7 per person, kids free) and a self-hosted bar to support production costs without burdening vendors, this event will be free for the public to encourage patronage of local establishments. We will collect vendor fees, but will keep them affordable to bolster the small business community.
Our expanded understanding of the costs associated with producing this event informs our financial assistance request, including k-rail and permitting expenses. We are asking for $50,500 to cover the following budgeted costs:
Venue Requirements/Permits: $12,000.00
Marketing/PR/Print: $8,000.00
Entertainment/Activations: $12,000.00
Event Supplies: $6,000.00
Pre-Event and Production Contract Staff: $12,500.00
Approximate Budgeted Expenses: $50,500.00
We are thrilled at the opportunity to host this event in La Mesa Village again and are grateful for the chance to apply for this support. If you have any questions, we are happy to answer them.
We look forward to hearing back from you.
Supplemental Documentation
Upload 1: LMVEF_Proposal_2024.pdf
Upload 2: SDmade x La Mesa Recap 2.MOV
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From: [email protected]
To: Lyn Dedmon
Subject: Online Form Submittal: La Mesa Village Enhancement Fund Program Date: Wednesday, July 31, 2024 1:50:46 PM
CAUTION: [EXTERNAL EMAIL] Do not click any links or open any attachments unless you trust the sender and know the content is safe.
La Mesa Village Enhancement Fund Program
Please complete all fields of information on the application form.
Once you have completed the application form, click the submit button at the bottom of the form.
If you have questions about the application process, please call (619) 667-1339 or email [email protected].
Non-Profit
Organization/Business
Name:
Visionary Performing Arts
Business Address: 8674 La Mesa Blvd
Address Field not completed.
City La Mesa
State CA
Zip 91942
Contact Name: Mickey Mounarath
Contact Phone
Number:
Email Address: [email protected] Are you located in La
Mesa?
Yes
Is your organization a
non-profit or a private
business?
Private Business
Are you partnering with
a non-profit
Yes
Visionary Performing Arts
organization or other
business?
Name of non-profit
organization or
business you are
partnering with (if
applicable):
Mounarath Powel Dance
Have you applied for
the La Mesa Village
Enhancement Fund
Program in prior years?
No
Amount of Total
Funding Requested:
$25,000
What type of activity
are you requesting
funds for?
Special Event
Please use the space
below to describe your
funding request.
We want to plan a one-day dance event in the La Mesa Village in May/June 2025. Advertising would start in January 2025. This event will be outdoors, open to the public, and free to the public.
The event management will be done by Visionary Performing Arts. The main event would be a free dance concert performance by the professional dance company Mounarath Powell Dance.
The performance will also include Kidz Danz Kompany
(children’s dance company) and Kidz Act Up (children’ musical theatre group). This family-friendly event will run 6-8 hours. Prior to the performance there will be dance classes and dance seminars offered free to the public. We will also attempt to get sponsorships and provide tables and canopies (up to 10) for those that are willing to sponsor. There won’t be any food or merchandise vendors so that the focus can be on dance
classes/seminars and the performance. Alongside being a free event for the public, the event will help bring traffic into the La Mesa Village businesses. Since there won’t be any food or merchandise vendors as part the of the event, this will increase the likelihood that the patrons will frequent the restaurants and shops. There will be a raised stage with 100 chairs set up. We will also encourage the audience to bring their own seating. We plan to use Silver Sun to provide the stage/sound/lighting and for consultation since they are experienced in event planning in the La Mesa Village. They currently do the setup for Ocktoberfest and Holiday in the Village events.
Basic Budgeting Numbers:
Stage, Sound, Lighting Equipment - $10,000
Professional Dancer Fees - $10,000
Tables/Tents/Chairs and Misc. Production Supplies/Expenses - $2500
Marketing - $2000
Event and Permit Fees - $500
Supplemental Documentation
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