HAND OUTS
CITY COUNCIL
MEETING
MAY 3, 2022
May 3, 2022
Linda Evans – Mayor
Robert Radi – Mayor Pro Tem
Jon McMillen – City Manager
Chris Escobedo – Community Resources Director
John Pena – City Council
Kathleen Fitzpatrick – City Council
Steve Sanchez – City Council
City of La Quinta
78495 Calle Tampico
La Quinta, CA 92253
Dear Madame Mayor, Council Members, City Manager, and City Staff, The third time was a charm! SCOPE Events, LLC is incredibly proud of the signature La Quinta Art Celebration event that was held March 3-6, 2022. This was the third show SCOPE Events has produced for the City of La
Quinta, and it was every bit as much fun as
the previous shows. Although “fun” alone will
not sustain the event, it is what keeps us
looking forward to the next one. Fortunately,
there are many other reasons to consider the
event a winner, and we refer to them herein
as our Keys to Success.
Keys to Success
City Support
Obviously, this event would not even happen without the support of the City of La Quinta, support that goes well beyond instrumental things like permits and access to a beautiful venue. It is the individuals who make up the community and who contribute their hearts and souls to making it an even better place to live and visit with each passing year. Scope Events strongly believes that events like the La Quinta Art Celebration contribute positively to the community and are honored to be a part of it.
For SCOPE Events, the March 2022 Celebration will always stand out as the event which proved the strength of the partnership with the City of La Quinta. Our staff worked Photo: Fence banners catch the public’s eye
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY seamlessly in partnership with the City Manager, Parks & Landscape Manager, and City Council throughout the weekend to monitor the weather. Beginning when we got word at 4:15 am that the wind played havoc throughout the park and throughout Saturday we continued to share information and images of the destruction so that everyone was informed of the status. When we learned
through satellite weather reports that
Sunday would once again have sunny La
Quinta weather the City Marketing Manager
took a proactive stance on social media and
called the radio station. SCOPE Events
contacted local television stations who
quickly supported us with news alerts. Scope
Events updated our website as well as our
social media platforms. On early Sunday
morning, the Parks & Landscape Manager
had city grounds crew on site to work with our grounds crew on cleaning the park. Even the lake was cleared of all ruble. The park was once again gorgeous when the gates opened at 10 am. Best of all, the community showed up on Sunday with the highest attendance ever for one day in the event history.
Community Outreach & Marketing Campaign - The marketing campaign for the March 2022 show was to expand our marketing efforts beyond the Coachella Valley and Southern California to the western states through sponsorship with Southwest Art Magazine and utilizing ads from the city marketing budget for Modern Luxury Magazine San Francisco and Orange County issues, 425 Seattle Magazine and So Cal Life Magazine. However, the focus on the Coachella Valley itself was not ignored and had concentrated television, radio marketing buys as well as print, direct mail, billboards and social media. We had a lot of positive feedback about the intense radio campaign during drive time, the number of television commercials during the key news hours and the vivid digital billboard ads visible to all tourists as they walked from the aircraft to baggage claim at PSP airport.
SCOPE Events continues to stress the importance of community and working together.
We are cultivating relationships with Old Town Artisan Studios, Art on Main, La Quinta Museum and Coachella Valley Art Center by offering them complimentary ads in the event program so they can promote their business, and in turn, they hand out our marketing collateral. When our coffee makers were unable to be delivered to Artist Registration, Wells Marvin provided complimentary coffee cards at Old Town Coffee for all of the artists and volunteers. We also heard that patrons unaware that the Saturday show had cancelled, went to Old Town La Quinta instead and flocked to the merchants and restaurants there providing them with solid Saturday sales. We are confident that our efforts to continue to strive for partnerships will be mutually beneficial for all of us as they gain trust with our company.
Photo of Civic Purchase Award Winner: Josh Hirt
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY Upscale Food and Beverages – SCOPE Events continues to be very pleased with the quality food and beverages provided by Best Beverage Catering (BBC). They continue to fine tune the selection of food and drink available to both the artists and patrons. We especially appreciated BBC’s attention to food and bar esthetics which aimed to adorn the already beautiful setting and the amazing art. Another rest stop was added this year at Gate 5 called The Palm Bar which was appreciated by our older patrons.
Volunteers - This March SCOPE Events had a total of 125 Volunteers of which 19 serve as Volunteer Captains. These Captains are vital to our success. They are dedicated to managing their teams and are instrumental in building our volunteer base.
What makes this exceptional volunteer
base unique compared to other
organizations is their commitment to the
event. They rarely if ever cancel and if
they do it is only because of a family
emergency or illness. They never no-show.
Tools for Tomorrow – SCOPE Events
continues to support Tools for Tomorrow,
an organization whose mission could not be more appropriate as a partner to the LQAC.
Tools for Tomorrow works to “Reach, Teach, and Inspire Children through the ARTS” and we could not be happier to support them. We hope to see some of these young talents selling their art at the LQAC sometime soon. In addition to a monetary contribution, Scope Events also agreed to host a luncheon for Tools for Tomorrow volunteers as a way to recognize their contributions and to further the relationship between our two organizations. We are waiting for them to set the date.
COVID-19 – Scope Events was prepared to conduct temperature checks and implement other required pandemic related precautions. Riverside County loosened restrictions and procedures prior to the show, and we think it contributed to the willingness of the public to attend such an event and minimized bottlenecks at the entrance. Because it is an outdoor event, we believe the risk was always minimal but we want to be a community partner in public health.
Wi-Fi – As with the two prior signature Celebrations, Scope Events provided a dedicated Wi-Fi network for artists so sales could be conducted electronically. Road Wi-Fi was again chosen to design and implement the network and, based upon the lack of connectivity issues and positive feedback from the artists, we believe their product was one of our Keys to Success.
Photo: Debby and volunteers
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY Wind and Weather - Wind forced the closing of the LQAC on Saturday to assure public safety. Our artist and public communication regarding the event closure was decisive, informative and easy to access. Some booths and art pieces were damaged and it was devastating to see. What happened next was the
triumph of community spirit. Artists supported each
other and literally helped rebuild exhibit spaces. They helped each other with spare parts, re-staked tents,
showed compassion and gave strength to their peers.
By the time the gates opened on a sunny Sunday
morning, the staff, volunteers, and artists had recreated the space. Patrons were lined up and in awe that a few
stray bougainvillea leaves were the only visible
reminders of the wind that tore through the day and
night before.
One of the silver linings of the wind storm was that our artists were able to get out their booths and explore the La Quinta and the Coachella Valley - a first for many
although they had been coming to the show in prior years. They hiked in La Quinta, toured El Paseo and went to the movies. The artists made lemonade out of lemons and enjoyed a day to relax and explore; while we at Scope Events stayed connected to City officials and weather information to assure safety and effectively communicate to the artists and public.
Artist Awards Ceremony and Reception - Several local restaurants comprised of Fresh Agave Mexican Restaurant, Stuft Pizza Bar & Grill, Bristol Farms, Rd RNNR, Tack Room Tavern, Augustine Casino, La Cantina, Costco Bakery and DJ’s Louisiana Kitchen provided their delicious foods and we announced the art award winners. Several artists let us know how special this event is and
how different it is from other shows
they participate in. For example their
assistants are invited with no charge
to the artists. Also after a long first
day at the event, this desert casual
affaire where one can be barefoot or
in flip-flops is much appreciated.
Artist spend time getting to know one
another while sampling the offerings
of the La Quinta establishments. This
event builds comradery and
community.
Photo of destroyed artist booth
Photo of Artist Award Reception
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY Social Media and Website Development – We continue to work with PurplePass to examine ticket sale and web traffic data. The breadth of data they have available is astounding and can be used to customize our social media and web marketing for the event. For example, we analyze counts of single day vs multi-day passes, numbers of tickets purchased at the gate vs the on the web, and the geographic locations of those buying tickets online. These data are integral to our marketing strategies, but of little value for the City, so we have spared most of the details. The table below shows the top referrers to the event website, LaQuintaArtCelebration.org.
Top Traffic Sources for LaQuintaArtCelebration.org
Traffic Category Traffic Source
Site
Sessions
Page
Views
Unique
Visitors
Organic Search Google 13,805 36,089 9,168
Direct Direct (Laquintaartcelebration.org) 8,478 19,283 5,808 Social Facebook 4,436 8,869 3,733
Organic Search Bing 890 2,586 628
Organic Search Yahoo 931 2,493 597
Referral discoverpalmdesert.com 532 1,524 373
Organic Search DuckDuckGo 462 1,299 312
Referral festhund.com 361 1,070 262
Social Instagram 216 554 172
Attendance – The total ticket sales were higher than the two previous La Quinta Art Celebrations. More ticket sales likely will likely result in more art sales which makes everyone happy.
3731 3781
0 6756
0 1000
2000
3000
4000
5000
6000
7000
8000
March 3, 2022 March 4, 2022 March 5, 2022 March 6, 2022 March 2022 LQAC Attendance by Day
(Total = 14,268)
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY Art Sales:
Artist Feedback- As usual, SCOPE Events, encourages participating artists to review the show using the independent publication, Greg Lawler’s Art Fair SourceBook. Artists use this resource to decide which shows to attend and to set their expectations based upon 0%
10%
20%
30%
40%
50%
Thursday,
March 3, 2022
Friday, March
4, 2022
Saturday,
March 5, 2022
Sunday, March
6, 2022 25% 25% 0% 50% 26% 25% 0% 49%
LQAC March 2022 Attenndance and Sales by Day
Percent of Total Attendance Percent of Total Sales
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY previous experiences of other artists. We utilize the data they collect to improve the show. Because the feedback is anonymous, it is a gold standard for impartial information and an invaluable resource for us, as producers, to listen-in on the conversation about our show among the participating artists. Below are March 2022 data for two metrics that we track as outcomes for the show:
73.7% of responding artists (N=19) indicated that the Spring 2022 LQAC sales were higher than their average show sales.
90% of responding artists (N=20) indicated that they would return to the show.
Summary:
Based upon attendance, sales, and fun, SCOPE Events considers the March, 2022 La Quinta Art Celebration to have been another huge success. It was a fantastic follow-up to the November Encore show and, successfully generated sales for our artists. With each passing event, we gather more data and use them to enhance the Celebration experience for artists, patrons, and volunteers alike.
Once again, thank you for designating SCOPE Events, LLC as your promotor. We hope we made the city as proud as we are of the events we produce.
Sincerely,
Paul A. Anderson, CEO
Kathleen Hughes, Event Director
Photo of Kathleen Hughes and Paul Anderson
CITY COUNCIL MEETING - MAY 3, 2022 - HAND-OUT BY CITY STAFF PRESENTATION NO. 2 - LA QUINTA ART CELEBRATION - MARCH 2022 EVENT SUMMARY CITY COUNCIL MEETING - MAY 3, 2022 - HAND OUT BY RESIDENT ALENA CALLIMANIS
MATTERS NOT ON THE AGENDA - SURF PRO CUT
CITY COUNCIL MEETING - MAY 3, 2022 - HAND OUT BY RESIDENT ALENA CALLIMANIS
MATTERS NOT ON THE AGENDA - SURF PRO CUT
CITY COUNCIL MEETING - MAY 3, 2022 - HAND OUT BY RESIDENT ALENA CALLIMANIS
MATTERS NOT ON THE AGENDA - SURF PRO CUT