POWER POINTS
CITY COUNCIL
MEETING
MAY 21, 2024
May 21, 2024
1 City Council Regular Meeting
May 21, 2024
TAKE THE
SURVEY!
BE A PART OF THE Coachella Valley
Broadband Strategic Plan
Survey OPEN through June 30, 2024. RESPONSES ARE
ANONYMOUS AND CONFIDENTIAL
1 2
May 21, 2024
2 City Council Regular Meeting
May 21, 2024
CLOSED SESSION IN PROGRESS
BE A PART OF THE Coachella
Valley Broadband Strategic Plan
Survey OPEN through June 30, 2024. RESPONSES ARE
ANONYMOUS AND CONFIDENTIAL
TAKE THE
SURVEY!
Pledge of Allegiance
5/22/2024
3 4
May 21, 2024
3 5/22/2024
City Council Meeting
May 21, 2024
P1 – Joshua Tree National Park Updates by
Superintendent Jane Rodgers
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May 21, 2024
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7 8
May 21, 2024
5
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May 21, 2024
6
11 12
May 21, 2024
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May 21, 2024
8
15 16
May 21, 2024
9 Modeled plant water deficit in JTNP with
climate change Plants will face
increased
drought stress
in future
David Lawrence
NPS Climate Change
Response Program
Joshua Tree National Park - ::- Yucca brevifolia Habitat - Climate Futures - Joshua Tree National Park National Park service . U.S. Department of the Interior • ( .J.oshua Tree VC
Park Trail Unmaintained Trail 0 YUBR Current Range YUBR Future RCP 8.5 -- YUBR Future RCP 4.5 Public Road Service Road VisitorCenters 4.5 9 18 Created By:Alejandra M o z . GIS Technicii31n A ·12023
4.5 9 18 27
27Miles Kilometers 36
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May 21, 2024
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20 May 21, 2024
11 5/22/2024
City Council Meeting
May 21, 2024
S1 Special Event Regulations in
Residential Areas
21 22
May 21, 2024
12 Introduction
• Summary of regulations
• Review and approval process
• Analysis of event applications
• Common concerns
• Potential considerations
What is a special event?
• Pageants, fairs, carnivals, block parties
• Events at private residences with two or more of
the following:
– Outdoor amplified music --Tents
– Stage or staging --Event Lighting
– Additional parking considerations --Traffic Restrictions – Other characteristics consistent with larger gatherings that are not consistent with occasional residential parties or small events
• Events at short term vacation rentals that
exceed daytime occupancy
23 24
May 21, 2024
13 Special Event Tiers
Tier 1: 1-3 events per year
Tier 2: 4-11 events per year
Tier 3: 12 or more events per year
All have similar review processes and
requirements for neighborhood noticing
Tier 1: 1-3 Events
Allows up to 3 events per year
45-day submittal deadline
Staff-level decision with no public hearing
City Manager can expedite the application processing
25 26
May 21, 2024
14 Tier 2: 4-11 Events
Allows 4-11 events per year
90-day submittal deadline
Director decision with public hearing
Tier 3: 12+ Events
Allows 12 or more events per year
90-day submittal deadline
Planning Commission decision with public
hearing
27 28
May 21, 2024
15 Review Process
Approval issued
Conditions of Approval drafted
3-week review
Applicant resubmits
Correction letter issued
3-week review
Application submitted
Sample Conditions of Approval
Prior to
Event
Event contact
submitted to
Planning Division
Obtain permits from
other departments
During
Event
Access maintained
to neighboring
properties
Must follow noise
ordinance
Fire Safety, i.e.,
portable heaters,
tent materials,
access and
clearances
After
Event
Event site left clean
Police department
may bill applicant for
lost time
29 30
May 21, 2024
16 Application Profile
2018-2024
• 48 applications
received
– 96% were for Tier 1
• 38 were approved
– 74% STVR
– 96% large estates
– 30% at Griffin Estate
– 51% weddings
Concerns
• Poor management of event
– Attendance exceeds approval
– Not enough resources provided to manage event
– Parking/traffic disruptions
– Amplified music beyond approved operation time
• Late special event application submittals
31 32
May 21, 2024
17 Considerations
1. Eliminate tiers and process individually
2. Establish parking and shuttle
requirements
3. Establish administrative fines
4. Impose one or two-strikes policy
Considerations
5. Eliminate requirement for special event
approval for STVR properties exceeding
the total daytime number of occupants
– Let criteria for residences apply
– Prohibit special events at STVR except for
exempt properties or property owner use
33 34
May 21, 2024
18 Discussion /
Questions?
35 36
May 21, 2024
19 City Council Meeting
May 21, 2024
S2 Discuss Marketing and Economic Development
Recap Fiscal Year 2023-24
and Strategies Fiscal Year 2024-25
FISCAL YEAR 2023-24 MARKETING/ECONOMIC
DEVELOPMENT RECAP &
FISCAL YEAR 2024-25 MARKETING/ECONOMIC
DEVELOPMENT STRATEGIES
37 38
May 21, 2024
20 PURPOSE To continue to create and engage a marketing plan/strategy that centers around the residents and
businesses of La Quinta while attracting visitors to the Gem of the Desert.
WEBSITE
ANALYTICS
39 40
May 21, 2024
21 USER
ENGAGEMENT
NEW
USERS
ACTIVE
USERS
ACTIVE USERS BY
CITY
ACTIVE USERS BY
INTERESTS
TOP
PAGES
LAQUINTACA.GOV
Up: 17.33%
(4 mins, 5 seconds)
Up: 64.24% (49,221) Up: 65.46% (40,109)
Los Angeles
La Quinta
Indio
San Diego
Palm Desert
New York
Travel
Media & Entertainment
Technology
News
Shopping
Sports & Fitness
Home
Scheduled Inspections
Fireworks
Calendar
City Council Agendas
TOP PAGES
NEW
USERS
LOCATIONS
ENGAGEMENT
RATE
PLAYINLAQUINTA.COM
Home
Uncovering the Gems
See/Do
Shop Local
American Express
217K 45%
Los Angeles
La Quinta
Indio
San Diego
Palm Desert
41 42
May 21, 2024
22 DIGITAL
ANALYTICS
DIGITAL PERFORMANCE
PAID & ORGANIC
Local video creative really engages
audiences through social evident by
a strong engagement rate.
Golf & fitness audiences were
highly engaged with paid content.
Segment creative served to the
exact audience it resonates with on
social media.
Expand The Gems videos to TikTok -
with such great engagement &
success through social there is an
opportunity to garner more
engagement and views.
WHAT IS WORKING KEY LEARNINGS IMPLICATIONS FOR FUTURE
CAMPAIGNS
242K+
CLICKS
13M+
IMPRESSION
S
242K
SITE
SESSIONS
43 44
May 21, 2024
23 META
REMARKETING
YTD DIGITAL PERFORMANCE
97,500 clicks
2,181,047
Impressions
4.47%
CTR
$0.17
Cost per Click
$16,525.27
Spend
Avg. CTR: 1.00%
51,088 clicks
2,746,985
Impressions
1.86%
CTR
$0.31
Cost per Click
$15,722.98
Spend
Avg. CTR: 1.00%
GOOGLE SEM
“NEAR ME”
30,372 clicks
427,223
Impressions
7.11%
CTR
$0.66
Cost per Click
$20,179.16
Spend
Avg. CTR: 4.68%
GOOGLE
SEM
38,887 clicks
600,930
Impressions
6.47%
CTR
$0.51
Cost per Click
$19,737.08
Spend
Avg. CTR: 4.68%
GOOGLE
VIDEO
MOBILEFUSE HULU
489,395 views
839,026
Impressions
58.33%
VTR
$0.02
Cost per View
$8,448.17
Spend
Avg. VTR: 30%
9,104 clicks
2,388,377
Impressions
0.38%
CTR
$2.65
Cost per Click
$24,125.60
Spend
Avg. CTR: 0.42%
445,098
reach
616,765
Impressions
1.4 Frequency
$29
Cost per Imp
$17,910.86
Spend
META
PROSPECTING
9,800,353
BRANDED
IMPRESSIONS
226,951
BRAND
ENGAGEMENT
TOP PERFORMERS
45 46
May 21, 2024
24 INFLUENCER CAMPAIGNS
SOCIAL MEDIA
47 48
May 21, 2024
25 Facebook (Tourism)
230 posts
July 1, 2023 through
May 13, 2024
Reach: 1.56M
Clicks: 148K
Organic Reach: 7,791
Ad Reach: 1.5M
SOCIAL MEDIA BY
NUMBERS
Facebook (Community)
884 posts
July 1, 2023 through
May 13, 2024
Reach: 764K
Clicks: 17.3K
Organic Reach: 271K
Ad Reach: 544K
Instagram:
130 posts
July 1, 2023 through
May 13, 2024
Reach: 189K
Clicks: 4.8K
Organic Reach: 37K
Ad Reach: 157K
NEWSLETTER
49 50
May 21, 2024
26 WEEKLY NEWSLETTER - GOV DELIVERY
KEY METRICS
Up: 89.94% (11,594)
Total Subscriptions as of 4/24
25,244
Up: 29.03% (1,497)
Total Subscribers as of 4/24
6,653
City News
Events
La Quinta Newsletter
Press Releases
Emergency Preparedness
CHANGE IN
SUBSCRIPTIONS
CHANGE IN SUBSCRIBERS TOP SUBSCRIPTIONS
ACTIVATION
51 52
May 21, 2024
27 SAN DIEGO
LITTLE ITALY FARMERS MARKET
53 54
May 21, 2024
28 FISCAL YEAR
2024/25
MARKETING/ECONOMIC
DEVELOPMENT
AREAS OF FOCUS
55 56
May 21, 2024
29 COMMUNITY
OUTREACH
ECONOMIC
DEVELOPMENT
TOURISM
ADDITIONAL
AREAS OF FOCUS
• PUBLIC RELATIONS STRATEGIES
• BRANDED RECYCLING CAMPAIGN
• DIRECT FLIGHT MARKET TOURISM
EFFORTS
• EVOLVING ECONOMIC
DEVELOPMENT EFFORTS
• DIRECT FLIGHT MARKET ACTIVATION
• ADDITIONAL SHOP LA QUINTA LOCAL
CAMPAIGNS
57 58
May 21, 2024
30 QUESTIONS?
City Council Meeting
May 21, 2024
S3 – Discuss the Fiscal Year 2024/25 Preliminary Proposed Budget
59 60
May 21, 2024
31 BUDGET
OVERVIEW
Focus on General Fund and
Internal Service Funds
Revenues & Expenses
Changes from FY 23/24
Discuss assumptions
and major variances
Measure G Summary
General Fund Revenues
Top 3 Revenue Sources:
Sales Tax revenue $27.5 million
Transient Occupancy Tax (TOT) $15.3 million
Property Tax revenue $11.8 million
61 62
May 21, 2024
32 General Fund Expenses
General Fund Expenditure
Assumptions
63 64
May 21, 2024
33 General Fund Variances
Division Change from PY
Police $1,025,000 Salary & Benefits, estimated 5% rate increase Salary & Benefits, disaster prep supplies, roof repairs, and Emergency Operations Center enhancements
Fire $299,990
Salary & Benefits, election services for November 2024, comprehensive fee study, STVR compliance software enhancements City Clerk $236,900
Expanded hours, increased events, conversion of P/T to F/T staff (reduction in Wellness Center Operations), and pool contract increase (year-round programming)
Recreation Programs & $377,850
Special Events
Pending landscape contract to include increased service levels and tree inventory asset management
Parks Maintenance $429,850
Streets- Traffic $150,000 Storm drain cleaning and sign inventory replacement Internal Service Funds
Fund
Current
FY 23/24
Proposed
FY 24/25 Variance
Equipment Replacement 2,331,044 1,358,750 (972,294)
Information Technology 3,277,620 3,217,945 (59,675) Park Equipment 3,092,200 2,000,000 (1,092,200) Insurance Fund 1,118,000 1,058,000 (60,000)
9,818,864 7,634,695 (2,184,169)
INTERNAL SERVICE FUNDS SUMMARY
• Support the City’s internal operations
• Revenues derived from the General Fund based on
employee and equipment allocations
65 66
May 21, 2024
34 General Fund Summary
Measure G Sales Tax Revenue 15,500,000 $
Police Services (7,300,000) Capital Improvements (8,200,000) Available for Appropriation - $
MEASURE G SALES TAX SUMMARY
FY 2024/25
Budget Schedule
• May 21 – City Council, Study Session #1
• June 4 – City Council, Study Session #2
• June 5 – Financial Advisory Commission
• June 12 – Housing Commission
• June 18 – City Council, Adoption
For the latest budget information visit: www.laquintaca.gov/business/finance/budget 67 68
May 21, 2024
35 Discussion
& Questions
69 70
May 21, 2024
36 City Council Meeting
May 21, 2024
B1 – 2024 Legislative Policy Guide
Policy Guide
The Guide outlines the rules, regulations, and
guidelines that the city will use when asked to take a
position on a legislative matter. Such positions include:
Support, Oppose, Oppose until Amended, or Watch
71 72
May 21, 2024
37 Guiding Principles
• Enhance Local Authority
• Sustain Fiscal Responsibility
• Foster Economic Development • Promote Health and Wellness • Support Public Safety
• Encourage Preservation of the Environment
Policy Positions
• Economic Development
• Finance
• Housing
• Environment
• Transportation & Infrastructure
• Public Safety
• Tourism
73 74
May 21, 2024
38 Lobbyists
The City has a State and Federal Lobbyists
that advocate on behalf of the City to
legislators and administrations.
State – Joe A. Gonsalves & Son
Federal – Kiley & Associates
75 76
May 21, 2024
39 City Council Meeting
May 21, 2024
B2 – Approve Agreement for Contract Services with
Desert Recreation District to Manage and Operate the
Fritz Burns Pool
Desert Recreation District (DRD)
• DRD has been operating Fritz Burns Pool since
2019
• Pool programs include water aerobics, senior
splash, swim lessons, lifeguard training, and
events (Dive-In Movies, Floating Pumpkin Patch,
Poolside with Santa)
• Program participation has steadily increased
since 2022
77 78
May 21, 2024
40 Pool Operations
• Revenue generated from pool programs offsets
the overall cost of operations
• DRD is proposing three options
• Options include a 2.5 – 5.0% increase per year
to account for increased costs for operating a
facility
Pool Operation Options
• Option 1: Twelve months of full operations
Fiscal Year Cost
2024/25 $253,508
2025/26 (up to 5% increase) $266,183
Initial Term Not To Exceed: $519,691
Optional 2-Year Term Extension
2026/27 (up to 5% increase) $279,492
2027/28 (up to 5% increase) $293,466
Extended Two-Year Term Not To Exceed: $572,958
79 80
May 21, 2024
41 Pool Operation Options
• Option 2: Twelve months with reduced operations Oct/Nov/Dec Fiscal Year Cost
2024/25 $232,903
2025/26 (up to 5% increase) $244,548
Initial Term Not To Exceed: $477,451
Optional 2-Year Term Extension
2026/27 (up to 5% increase) $256,775
2027/28 (up to 5% increase) $269,613
Extended Two-Year Term Not To Exceed: $526,388
Pool Operation Options
• Option 3: Nine months with no programming Oct/Nov/Dec Fiscal Year Cost
2024/25 $226,903
2025/26 (up to 5% increase) $238,248
Initial Term Not To Exceed: $465,151
Optional 2-Year Term Extension
2026/27 (up to 5% increase) $250,160
2027/28 (up to 5% increase) $262,668
Extended Two-Year Term Not To Exceed: $512,828
81 82
May 21, 2024
42 83