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202505061500

La Quinta City Council
May 6, 2025

Document
202505061500
Meeting
May 6, 2025
Body
La Quinta City Council
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8.8 MB
Text extracted from the city's file for reading and search. Open the original on www.laquintaca.gov. That file is the official record.

POWER POINTS

CITY COUNCIL

MEETING
MAY 6, 2025
May 6, 2025
1 City Council Regular Meeting
May 6, 2025
City Council Regular Meeting
May 6, 2025
PUBLIC COMMENT – MATTERS

NOT ON THE AGENDA
5/7/2025
1 2
May 6, 2025
2 City Council Regular Meeting
May 6, 2025

CLOSED SESSION IN PROGRESS
3 4
May 6, 2025
3 City Council Regular Meeting
May 6, 2025
PUBLIC COMMENT – MATTERS

NOT ON THE AGENDA
5/7/2025
5 6
May 6, 2025
4 City Council Meeting
May 6, 2025
P1 – SilverRock Development Project
Status Update
7 8
May 6, 2025
5 City Council Meeting
May 6, 2025
P2 – Introduce New and Promoted
City Staff Members
City Council Meeting
May 6, 2025
P3 – Certificates of Recognition to La Quinta
Employees for their Dedication and Service
9 10
May 6, 2025
6 City Council Meeting
May 6, 2025
P4 – Update on Children’s Discovery Museum
Programs from CEO Cindy Burreson
11 12
May 6, 2025
7 13
14 May 6, 2025
8 15
16 May 6, 2025
9 ATTENDANCE
MAY - 2,309
JUNE - 6,882
JULY - 7,072
AUGUST - 5,677
SEPTEMBER - 2,101
OCTOBER- 4,943
NOVEMBER-5,638
DECEMBER-5,045
JANUARY- 5,911
FEBRUARY- 5,547
MARCH- 8,911
APRIL- 7,966
OUR
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May 6, 2025
10 2 3 4 5 10:30 Art 1:00 Storytime 3:00 Art 12
19 20 21
2 9
13 16
23 27
8 15
22 29 30
14 26 28
SAT
Mon/Wed Art Creations at Noon and 3:30
Tues/Fri Story Time at Noon and 3:30
Thurs Music & Movement at Noon/Science at 3:30
SUN MON TUE WED THU FRI Museum Closed
*Subject to change without notice
Museum Closed Museum Closed Museum
Closed
1 3
4 5 6 7 10
1 1
17 18 24
25 3:00 Sensory Play 3:00 Sensory Play Sensory Play every other Wednesday/no 3:30 art Grown Up & Me Yoga- Friday at 8am
(registration required via website)
Saturday programming varies
31 Museum
Closed No Yoga Today
It’s time for
field trips
at
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May 6, 2025
11 camp
SUM
MER

K I D S REGISTRATION NOW OPEN
of Joy Week 1: June 9 - 13 Theme: D.I.R.T. Camp Description:Join us for D.I.R.T. Camp at CDMoD! As Nature Navigators, we will be exploring everything from Indigenous and Invasive plant species in the desert, Desert insects and animals, alternative natural energy sources, to environmental stewardship all week long! Week 2: June 16 - 20 Theme: The Olympics Description: Go for the Gold! Campers will explore Olympic sports, traditions, and cultures from around the world. With team games, medal-worthy crafts and lessons in perseverance, everyone’s a winner this week! Week 3: June 23 - 27 Theme: Artsy Fartsy Description: Unleash your creativity! This colorful week is all about famous artists, fun techniques and playful materials. From painting to sculpting, campers will explore different artistic styles while creating their own masterpieces using a different medium each day. Week 4: June 30 - July 3 Theme: All-American Roadtrip Description: Pack your bags! We’re road-tripping across the USA to discover iconic landmarks, regional traditions and delicious destinations. Each day brings a new state of fun, games, art and movement. Week 5: July 7 - 11 Theme: Time Travelers Description: Hop in our time machines and set off on a journey through history. Campers will explore Ancient Egypt, the Renaissance, Dinosaurs, the Wild West and more with themed projects, music, and storytelling.

Join us for a summer packed with imagination, discovery and JOY! Each week features hands-on activities in arts & crafts, science, storytelling and music and movement- all built around an exciting theme! AT C H I L DR EN ’ S D I S C O V ER Y MU S E U M O F T H E D E S E R T 21 22
May 6, 2025
12 Week 6: July 14 - 18 Theme: Mad Scientists Description: Inspired by the wonder of science and the thrill of experimentation, this week is packed with exciting hands-on activities and Mythbuster-style challenges that make learning seriously fun! Week 7: July 21 - 25 Theme: Lights, Camera, Action! Description: The stage is set for performing arts fun! This week will be all about discovering how to express yourself through different forms of storytelling; from dance to music to acting. Campers will find their role in it all, whether it be building props, set design, being behind the lens, or taking center stage! Week 8: July 28 - August 1 Theme: Medieval Times Description: Castles and dragons and knights, oh my! Campers will build catapults, design royal crests, and explore the legends and inventions of the Middle Ages through playful hands-on activities. Week 9: August 4 - 8 Theme: Blast Off! Description: 3...2...1...Blast off! From rocket launches to moon missions, this week is all about the wonders of space. Campers will explore planets, build space gear, and discover stars through science and play. Week 10: August 11 - 16 Theme: Mindfulness and Kindness Description: Let’s get grounded. Through calming crafts, story time, yoga-inspired movement and other activities, campers will gain tools to support their well-being, empathy and back-to-school readiness. Camps are Monday-Friday 9-3 $400/week
Age groups 5-7 and 8-10
scan QR code for Policies &
Procedures
Increased
Accessibility
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May 6, 2025
13 MEET GABBY AT
ON MARCH 1ST!
10:30am - 2:00pm
SCAN TO RESERVE!
25 26
May 6, 2025
14 dj and dancing
arts and crafts
outdoor fun and games
flower crowns and bandanas
kids’ tattoo station
bubble machine
photo selfie station
sunday 10-1 outdoors

KIDS MUSIC FESTIVAL & FUN
71- 701 ge r ald For d drive in ra ncho mir age
and digital party sound
present an event for our visiting la families
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May 6, 2025
15 Toddler & Grownup
Yoga
Fridays at 8am
$5
BOOK YOUR SLOT NOW!
Fun Yoga
Breathwork with Bubbles
Music and Movement

A CLASS
Zen Lawn made possible by
Namaste Fridays
on the Zen Lawn at
In partnership with
Heart and Sol Yoga

GARDEN COCKTAIL AND TEA
PARTY

MARTINIS AND BELLINIS
JUNE 14 3-5pm
AT THE EXCLUSIVE CACHE ESTATE 80800 50TH AVENUE IN INDIO

CELEBRATING CHILDREN & FAMILIES WITH

HANSON HOUSE
AND
CHILDREN’S DISCOVERY MUSEUM OF THE DESERT

LITE BITES AND DESSERTS AND BEVERAGES WILL BE SERVED
YOUR TICKET ALSO GIVES YOU A CHANCE TO WIN A LAB-GROWN DIAMOND SET IN A BEAUTIFUL GOLD NECKLACE VALUED AT $1500, DONATED BY GEORGE’S FINE JEWELRY TICKETS ARE $75/PERSON
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May 6, 2025
16 HOW CAN YOU HELP?
ANY
QUESTIONS?
Thank you for your continued support and guidance

THANK YOU
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May 6, 2025
17 City Council Regular Meeting
May 6, 2025
B1- Approve Agreement with the County of
Riverside to Provide Law Enforcement
Services for Fiscal Years 2025/26 and 2026/27
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May 6, 2025
18 Background
• The City and the Riverside County Sheriff’s Department have been partners in community safety for years.
• In the last three years improvements include, Public Safety Camera System, Automated License Reader and the conversion of three traffic deputies into motor officers. • Decline of crime rates since 2022.

Agreement Terms
• The proposed agreement will be
effective from July 1, 2025, through June
30, 2027.
• 130 fully supported hours per day
(equivalent to approximately 25 Deputy
Sheriff positions at 1,884 annual
productive hours per position).
• Projected 9.5% rate increase the
estimated Agreement amount for fiscal
year (FY) 2025/26 is $21,870,000.
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May 6, 2025
19 FY25/26 Projected Rate Increase
• Rates are due to 7% salary and
benefit increase, 1 % ISF, 1.5% for
LEMU’s (Law Enforcement
Management Unit – Union for
sergeants, lieutenants and captains)
project contract and potential union
increases.
• The Sheriff's Department is
committed to being cost effective
and has proven through the years to
stay under budget.
• The Sheriff’s Department works
closely with city staff to be fiscally
conservative.

Law Enforcement Team
Dedicated Positions are as follows:  One (1) Lieutenant  Two (2) Sergeants  Five (5) Deputy Sheriffs classified as the Special
Enforcement Team (SET) – Target Team
 Four (4) Motor Officers
 One (1) Traffic Officer  One (1) Deputy Sheriff (unsupported) position – Violent Crime Gang Task Force
 One (1) Deputy Sheriff (unsupported) position –
Coachella Valley Narcotics Task Force
 Six (6) Community Service Officers II
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May 6, 2025
20 Questions
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May 6, 2025
21 City Council Meeting
May 6, 2025
B2 – Approve Agreement for Contract Services with JNS
Next for Marketing and Media Services
5/7/2025
Overview
• In February 2025, the City solicited for Request for
Proposals for a full service marketing agency
– 24 submittals received
– 4 firms interviewed
– JNS Next was selected based on experience and
qualifications
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May 6, 2025
22 Agreement Terms
• Proposed agreement for Contract Services for JNS Next is for a 5 year term
• Amount not to exceed $725,000 per fiscal year
• Option to extend for an additional 2-years
Fiscal Year Cost
2025-26 $725,000
2026-27 $725,000
2027-28 $725,000
2028-29 $725,000
2029-30 $725,00
Total for 5-year Term $3,625,000
Optional 2-year Extended Term
2030-31 $725,000
2031-32 $725,000
Total 2-year Term $1,450,000
Grand Total $5,075,000
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May 6, 2025
23 Proposed Services
• These are proposed and subject to
change based on city direction/strategy
Services FY Cost
Account Management $153,000
Strategic Communication/Planning $7,000
Public Relations & Creative $125,000
Website Maintenance & SEO $50,000
Media Buy $390,000
Total $725,000
Strategy
 Create strategies to educate and inform residents through in-person activations, the City’s podcast platform, strategic social media, and local media platforms.
 Continue communications to businesses with further enhancements to the Economic Development microsite, utilizing the Chamber business walks, and frequent e-blasts.
 Expanded marketing plan to include additional print and digital platforms to our direct flight markets, as well as additional media to ensure local coverage.
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May 6, 2025
24 Questions/Comments
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May 6, 2025
25 City Council Regular Meeting
May 6, 2025
S1 – Ordinance to Regulate
Unauthorized Camping within the City
Background
• In June 2024, in the case of City of Grants Pass, Oregon v.

Johnson, the Supreme Court held the enforcement of laws regulating camping on public property.
• Following this decision, California Governor Gavin Newsom mandated an executive order to encourage state and local agencies to put policies in place to clear camps that are in public.
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May 6, 2025
26 Local Impact
• Cities across the Coachella
Valley have seen an increase in
unauthorized camping.
• This raises significant health
and safety concerns.
• Many other local cities have
established regulations
prohibiting unauthorized
camping.

Unauthorized Camping Ordinance
• Current municipal code (LQMC Section 11.44.060(H))
prohibits camping or overnight stays in public parks
and recreation areas, except in designated zones.
• The proposed ordinance aims to update regulations to
ensure fair use of public and private property open to
the public, balancing accessibility with enforcement.
• Proposed ordinance is intended to give law
enforcement appropriate tools to manage public safety
and nuisance issues while complying with federal law
regarding homelessness.
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May 6, 2025
27 Resources Available
• The City of La Quinta partners with Coachella Valley Rescue Mission, Coachella Valley Association of Governments
(CVAG), and Martha’s Kitchen.
• City staff also works directly with CVAG Housing First Program, which provides emergency and temporary housing, and case workers.
• Through these efforts we are connecting people with
programs that assist with their needs.

Questions
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May 6, 2025
28 City Council Regular Meeting
May 6, 2025
S2 – Discuss Leash Law Enforcement
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May 6, 2025
29 Background
• Staff were notified that off-leash
dogs had become a growing
concern.
• Code Compliance team started
additional patrols at parks to
enforce, educate and cite.
• Feedback from the public has
been mixed.

Community Awareness
Staff initiated an
educational campaign
which included printed
material and social media
reminders. Additional
signage was placed at
SilverRock Park, La
Quinta Civic Center, and
hiking trails.
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May 6, 2025
30 Leash Law Enforcement
• Valuable time and commitment contributed by
staff.
• This includes increased daily park patrols,
overtime to cover weekends, and special
events. Plus, time devoted to processing
citations.
• This initiative is also supported by Animal
Services, Sheriff’s Department, and a
contract security guard.

Leash Law Enforcement Outcomes
Beginning in March 2025 and the
subsequent 6 weeks:
• 180 hours Code Compliance
• 30 hours Animal Control Officer
• 18 Leash Law Violation Citations
Issued
• Over 200 Verbal Courtesy Notices
• Riverside County Sheriffs
Department dispatched 4 times
• DRM security patrolled 24 times
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May 6, 2025
31 La Quinta Dog Parks
• Fritz Burns Park located at the
corner of Calle Sinaloa (Ave. 52)
and Avenida Bermudas.
• Pioneer Park located at 45-130
Seeley Drive
• Seasons Dog Park located on
Cloud View Way
• There are a total of 11 off-leash
dog parks in the Coachella Valley.

Questions
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May 6, 2025
32 63

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