POWER POINTS
CITY COUNCIL
MEETING
JUNE 2, 2026
June 2, 2026
1 City Council Regular Meeting
June 2, 2026
City Council Regular Meeting
June 2, 2026
PUBLIC COMMENT – MATTERS
NOT ON THE AGENDA
6/3/2026
1 2
June 2, 2026
2 City Council Regular Meeting
June 2, 2026
CLOSED SESSION IN PROGRESS
3 4
June 2, 2026
3 5
6 June 2, 2026
4 City Council Regular Meeting
June 2, 2026
PUBLIC COMMENT – MATTERS
NOT ON THE AGENDA
6/3/2026
City Council Meeting
June 2, 2026
P1 – SilverRock Development Project
Status Update
7 8
June 2, 2026
5 City Council Meeting
June 2, 2026
P2 – Marketing and Economic Development
2025/26 Update and 2026/27 Plan
9 10
June 2, 2026
6 PURPOSE
To further solidify its identity as the "Gem of the Desert," La Quinta is dedicated to evolving its marketing
strategy to authentically reflect and engage its vital
resident and business communities, recognizing that a
thriving local environment is the most compelling draw
for visitors seeking a genuine and enriching experience.
This approach will strategically highlight the unique
character, quality of life, and economic vitality valued by those who live and work in La Quinta, creating a
powerful and attractive narrative that resonates with
potential tourists and encourages them to discover the
deeply rooted charm and numerous offerings of the
city.
11 12
June 2, 2026
7 DIGITAL
Programmatic
Display Banners
RICH MEDIA
Desktop Skin
In-Screen Velocity
In-Screen Expandable Video
13 14
June 2, 2026
8 NATIVE CONTENT
Native Videos & Stories
Native Articles & Display
Google
Demand Gen
●YouTube
●Google Discover
●Gmail
15 16
June 2, 2026
9 PRINT
Conde Nast Traveler
●The Gold List Issue
●Wellness Issue
AUDIO
Streaming Audio
& Podcasts
17 18
June 2, 2026
10 DOOH
Digital Out Of Home
San Francisco
Bay Ferry
DOOH inside the city’s most influential,
affluent commuters with 50% more
spending power than the the national
average during World Cup!
UPCOMING!
19 20
June 2, 2026
11 Washington
State Ferries
DOOH saturating Seattle’s 4 busiest
commuter routes moving the city’s top Csuite professional during World Cup! UPCOMING!
Kayak OTA
High-Impact OTA support to further drive bookings across Seattle, Los Angeles, and San Francisco target audiences to plan their escape to the Gem of the Desert during the World Cup.
UPCOMING!
21 22
June 2, 2026
12 Travel Guide
to California
50K circulation to Delta and
United Airlines airport lounges in
major US airports, newsstands,
and major retailers with social
media and digital support!
UPCOMING!
349K+
Website Sessions
GA4 YoY Performance
76% 323K+
New Users
84%
307K+
Engaged Sessions
245% 88.1%
Engagement Rate
95%
September 2025 - March 2026
23 24
June 2, 2026
13 16.9M+
Digital Impressions
272K+
Clicks
641K+
Engagements
252K+
Conversions
Digital Media Summary
Top Driver: The Google Demand Gen
campaign is the top efficiency driver
across all tactics achieving a 77%
Conversion Rate for Landing Page views.
Highlights: Rich Media & Audio tactics
have proved essential in not only
driving awareness and conversions,
but have exceeded Engagement
Rate & Audio Completion benchmarks
showing strong retention with highintent traveler audiences! Economic Development • 27 Economic Development Social Media Videos • 2026 Economic Development Video (In progress) • Yiftee Community Card Program (Summer 2026) 25 26
June 2, 2026
14 Economic Development
Partnership with Visit California
and Adara
• Total Bookings: 164
⚬ 94 hotel bookings and 70
flight bookings • Total hotel revenue ad
exposure: $64,486
From August through April 2026, the City of La Quinta was highlighted across local and regional online and broadcast media.
Press announcements spotlighting the Fall Festival, Tree Lighting Ceremony, Concerts in the Park Series, Birthday Celebration and more generated 142 total press clips, resulting in more than 619 million impressions across outlets and a combined publicity value of over 5 million.
Public Relations
142
Total Press Clips
619,807,151
Impressions
$5,282,551
Publicity Value
27 28
June 2, 2026
15 KESQ Online
Date: November 7, 2025
UVM: 240,070
Digital Highlights
NewsBreak
Date: November 13, 2025
UVM: 17,990,760
Desert Sun
Date: November 30, 2025
UVM: 736,735
NBC Palm Springs
Date: January 27, 2026
UVM: 88,767
Patch
Date: April 1, 2026
UVM: 9,165,255
Digital Highlights
KESQ Events
Date: April 7, 2026
UVM: 274,070
KESQ Events
Date: April 16, 2026
UVM: 274,070
KESQ
Date: April 23, 2026
UVM: 209,997
29 30
June 2, 2026
16 KPSP-TV- News Channel 3
Date: October 17, 2025
Impressions: 14,267
Broadcast Highlights
KESQ TV
Date: November 30, 2025
Impressions: 1,910,399
KMIR TV
Date: February 27, 2026
Impressions: 1,814,821
KDFX-TV
Date: April 24, 2026
Impressions: 2,300,626
Social Media
Followers: 16.6K
Increase YTY:
2.5K
Followers: 62K
Increase YTY: 2K
Top Viral Videos on Instagram:
1. Fritz Burns Park – 45.5K Views
2. 1/2sies Opening – 10.1K Views
3. Team LQ Kids – 8.6K Views
4. Easter Eggstravaganza – 7.5K Views
5. May the 4th – 5.7K Views
31 32
June 2, 2026
17 LQVE Brand Refresh
2 x Silver Award Winner
Brand Identity Campaign & Logo
Design
Gamby’s Back!
33 34
June 2, 2026
18 Uncovering the Gems Podcast • 20 Episodes
• Now available on
• Top episodes:
⚬ Transparency in City Government
⚬ Riverside County Sheriff Nick Lingle
⚬ E-Bike Safety
⚬ Highway 111 Pavement Project
2026/27 Visitors Guide
• 18 Month Shelf Life
• 8 Advertisers
• 50 pages
• At all City Facilities, LQ Hotels, and many
businesses
35 36
June 2, 2026
19 VISION MOVING FORWARD
THREE PILLARS, ONE UNIFIED MISSION
Community Outreach
Prioritizing citizen
connection and active
dialogue to ensure
resident insights guide
municipal growth.
Destination Tourism
Harnessing La Quinta’s
majestic natural beauty
to fuel a vibrant, highyield regional travel
ecosystem
Economic
Development
Supporting local
independent small
businesses while
intentionally welcoming
new brands.
THANK YOU!
37 38
June 2, 2026
20 City Council Meeting
June 2, 2026
P3 – Burrtec Waste and Recycling – 2025
Year-End Update by Clara Vera,
Municipal Marketing Manager
City of La
Quinta
2025 A Year in
Review Waste and
Recycling Services
39 40
June 2, 2026
21 • 2025 Year in Review
• Public Education and
Outreach
• SB 1383 Compliance
Update
• Resources
AGENDA
WELCOME
2025 Year
in Review
Organics
Residents helped divert
5,467 tons of organic
materials from the landfill. A
15.56% increase.
Businesses helped divert
5,630 tons of organic
material from the landfill. A
12.24% increase
Recycling
Residents helped divert
2,936 tons of recycling
from the landfill
Businesses helped divert
496 tons of recycling from
the landfill.
2025
Free Residential Curbside
Household Hazardous
Waste Program.
884 Residents participated
in the program, helping to
keep our community clean
and safe. A 1.26% increase
41 42
June 2, 2026
22 WELCOME
2025 Year
in Review
Bulky Item
10,401 Residents enjoyed
the bulky item pickup
program.
!
Recycling Outreach
597
Business education and
outreach activities
!
2024
1,377 mattresses
1,584 white goods (Metal)
62 Sharps Containers
239 gallons of used oil
WELCOME
2025 Public Education and
Outreach
• Newsletters: The GEM
• Residential • Commercial • Annual Postcard Oversized
• Public Service Announcements
• Newspaper • Holiday Announcements (Holiday Closure Impact on Service) 43 44
June 2, 2026
23 SB 1383
Public
Education and
Outreach
Continued
Events
City Shredding
2026
September 26
Shredding and E-waste
December 5
Outreach
Produce and Promote La Quinta
Services and Programs
SB 1383
Summer Safety
Recycling Right
Holiday Recycling
New Resident
Provide all new residents a
Welcome Kit
2025: 300 kits issued!
Organics and Recycling Flyer
How to order a kitchen pail
How to use a kitchen pail
Household Hazardous Waste
Flyer
HHW
December 12
WELCOME
SB 1383 Compliance Update
• Residential Recycling Programs
• 100% Compliant • Commercial Business Recycling Programs • 100% Compliant • Edible Food Recovery Program
• Tier 2 Inspections
• Recovered Organic Procured Product • Compost and Mulch Procured • City Facility Land Application use
• Agricultural Giveaway
• 2025 3,596 Tons of Compost
45 46
June 2, 2026
24 RECYCLING RESOURCES
Fire Safety
47 48
June 2, 2026
25 THANK YOU
for keeping City of La Quinta
Clean and Beautiful.
Contact Us
Clara Vera,
Municipal Marketing Manager
Customer Service
760-340-2113
49 50
June 2, 2026
26 City Council Meeting
June 2, 2026
B1 – Approve Cancelling Regular City Council Meetings of July 7, August 18, and September 1, 2026
6/3/2026
51 52
June 2, 2026
27 City Council Meeting
June 2, 2026
B2 – Amended & Restated Rules of
Procedure for Public Meetings
Amended & Restated Rules of
Procedure for Public Meetings
• Periodic Review due to changes in law, policy,
or practice
• SB 707 – effective January 1 & July 1, 2026
• Brown Act compliance & Alignment
53 54
June 2, 2026
28 Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• SB 707 – effective January 1 & July 1, 2026
• Eligible Legislative Body
– City with population of 30,000 or more
• Teleconference Accessibility – effective July 1, 2026 – Members of the public – real-time two-way
telephonic service or audio-visual platform
– Zoom Webinar audio-visual platform
Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Teleconference Accessibility – effective July 1, 2026 – Members of the City Council
– Traditional teleconference from alternative physical
location
– Proclaimed state of emergency
– Disability
– Just Cause
55 56
June 2, 2026
29 Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Closed Captions – activate any automatic
captioning
– Zoom Webinar (English & Spanish)
– Live streaming (English & Spanish)
• Disruption Policy of Telephonic or Internet
Service During Public Meetings
Public Comment
Via Teleconference
In Progress
https://us06web.zoom.us/j/82540879912
Meeting ID: 825 4087 9912; Tel: (253) 215-8782
Comentarios Públicos
Por Teleconferencia
En Curso
Limit Comments
to 3 minutes
Limite los
Commentarios
a 3 minutos
*9 = Raise Hand / Levantar la Mano
*6 = Unmute / Activar su Micrófono
57 58
June 2, 2026
30 Pursuant to California Gov. Code § 54954.3(b)(2) Conforme a Código de Gobierno § 54954.3(b)(2) Public Comment
Via Teleconference
In Progress
https://us06web.zoom.us/j/88215960899
Meeting ID: 882 1596 0899; Tel: (253) 215-8782
Comentarios Públicos
Por Teleconferencia
En Curso
Limit Comments
to 3 minutes
Limite los
Commentarios
a 3 minutos
*9 = Raise Hand / Levantar la Mano
*6 = Unmute / Activar su Micrófono
Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Translation
– Applicable Languages – Spanish = 27%
59 60
June 2, 2026
31 Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Translation – Public Meetings Spanish Webpage
https://www.laquintaca.gov/our-city/city-government/public-meetings-spanish Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Translation
– Public Meetings
– Agenda
– Teleconference Instructions
– Webpage for Public Meetings
– Additional Translated Agenda Posting
61 62
June 2, 2026
32 Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Public Participation
– Electronic system for agenda materials requests
– “Public Meetings” webpage
www.LaQuintaCa.gov/PublicMeetings
Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Public Participation
– General explanation of the public meeting process
– Procedure for verbal and written public comments
– Calendar of all public meeting dates
63 64
June 2, 2026
33 Ralph M. Brown Act (Brown Act)
SB 707, Stats. 2025, Ch. 327, Durazo
• Public Outreach – reasonable effort to invite
participation
– Website Calendar
– Website Public Meetings webpage
– Quail Mail – auto email & text subscription
– LQ Newsletter – weekly – The Gem – certain meetings
– Social Media – Facebook & NextDoor
65 66
June 2, 2026
34 City Council Meeting
June 2, 2026
B3 – Approve 3rd Round Community
Services Grants 2025-26
Community Services Grants
• Grants are awarded to non-profit organizations that serve La Quinta residents and the Coachella Valley
• Budget is $100,000 per fiscal year (three rounds)
• $45,500 was awarded during the 1st round
• $15,000 was awarded during the 2nd round
• Nine applications were submitted for the 3rd round of grants • Ad-Hoc recommends funding 7 organizations for $26,500 67 68
June 2, 2026
35 Committee
Recommendation
Applicant Requested
Friends of the Palm Springs Animal Shelter $5,000 $5,000 Green Room Theatre Company Coachella $5,000 $1,000
Valley
Guide Dogs of the Desert $5,000 $5,000
LQHS Boys Basketball $5,000 *$500
LQHS Sports Boosters – Wrestling $5,000 $5,000
NYXC Community Capital $500 $0
Palm Desert La Quinta Youth Football and $5,000 $5,000
Cheer
PS Test Inc. $5,000 $5,000
Regional Access Project Foundation $5,000 $0
Grand Total $40,500 $26,500
*Starter Grant
69 70
June 2, 2026
36 City Council Regular Meeting
June 2, 2026
B4 – Approve First Amendment to Agreement for Law
Enforcement Services with the County of Riverside
Background
• Since 1982, the City has contracted with the Riverside Sheriff’s Office (RSO) for law enforcement services.
• The current contract provides for 130 Daily Patrol Hours (DPH), actual staffing has been 108 DPH since 2021 due to staffing shortages.
• In April 2026, RSO advised they could meet the contracted hours prompting a review of public safety data and service needs.
• After reviewing crime trends, calls for service, and response times during a May 5, 2026, study session, the Council expressed support for amending the contract to 108 DPH to align with current operational needs.
71 72
June 2, 2026
37 Key Factors
Calls for service have progressively decreased since 2022. 37,647
38,198 38,547 38,181 39,907 40,990
13,369 13,512 12,831 12,308 11,240 10,615
2020 2021 2022 2023 2024 2025
Population compared to Calls for Service
Population Calls For Service
Key Factors
Crime rates have declined by 35% from 2022 to 2025.
73 74
June 2, 2026
38 Key Factors
Emergency response and call handling times align with benchmarks observed in comparable studies by Matrix Consulting Group.
• Call-handling times are within the 30-to-40-minute range that Matrix identified as appropriate • Response times to emergency calls remain within the 5-to-7-minute range Calls For Service
Response Time to
Emergency Call
(in minutes)
Call Handling
(in minutes) Year Population Calls For Service % Change 2020 37,647 13,369 26.4 6.16
2021 38,198 13,512 1.1% 27.5 6.25
2022 38,547 12,831 -5.0% 30.2 5.79
2023 38,181 12,308 -4.1% 31.8 6.34
2024 39,907 11,240 -8.7% 32.5 6.44
2025 40,990 10,615 -5.6% 30.7 5.48
Proposed Amendment
CURRENT CONTRACT
130 DPH which is equivalent to 25 deputies per day providing 24-hour coverage.
Includes 21 dedicated positions:
• One (1) Lieutenant
• Two (2) Sergeants
• Five (5) Deputy Sheriff positions classified as
the Special Enforcement Team (SET) – Target
Team
• Four (4) Motor Officers
• One (1) Traffic Officer
• One (1) Deputy Sheriff (unsupported) position –
Violent Crime Gang Task Force
• One (1) Deputy Sheriff (unsupported) position –
Coachella Valley Narcotics Task Force
• Six (6) Community Service Officer II positions
PROPOSED AMENDMENT
108 Daily Patrol Hours (DHS), equivalent to 21 deputies per day providing 24-hour coverage.
No changes to the 21 dedicated positions.
Contract Savings:
Total Police
Service Cost Savings Estimated Annual Cost DPH
130 $12,950,000 $23,387,800
108 $10,700,000 $2,250,000 $21,137,800
75 76
June 2, 2026
39 Questions
77 78
June 2, 2026
40 City Council Meeting
June 2, 2026
B5 - Approve Contract for Managed
IT Services for Syntech
6/3/2026
Managed IT Services
The City’s Managed IT Services Vendor is responsible for providing essential technology services that keep municipal operations running reliably and securely.
24/7 Remote Monitoring and Services
Server Monitoring
Mobile Device Management
Desktop Monitoring
Network and Security Assessments
Maintenance
Onsite Support
79 80
June 2, 2026
41 Change of Vendor
Visual Edge IT
Veteran-Owned Small Business
Competitive Pricing, Excellent Planning
17 Years working with Public Agencies
Staffing and Helpdesk in Southern California
81 82
June 2, 2026
42 Cost and Term
The proposed Syntech agreement runs through June 30,
2027, providing service continuity while the City prepares a formal competitive RFP for 2027.
Proposed Next Steps
Approve Syntech Agreement: Authorize the managed
IT services agreement through June 30, 2027
Authorize City Manager: Delegate authority to the City
Manager to execute the agreement
Staff to Conduct Formal RFP in 2027: Full competitive
procurement process ahead of the next contract term
83 84
June 2, 2026
43 Questions?
85 86
June 2, 2026
44 City Council Meeting
June 2, 2026
S1 – Discuss Fiscal Year 2026/27 Preliminary
Proposed Budget
Discussion
Topics
General Fund Update
Special Funds
Capital Improvement
Fund
87 88
June 2, 2026
45 General Fund Update
Revenues 92,769,600 $
Less Operating/CIP Expenses (94,718,335) Preliminary Budget Surplus/(Deficit) (1,948,735) Less Measure G Reserves 2,000,000 BUDGET SURPLUS (DEFICIT) 51,265 $ Transfer out to CIP (1,000,000) $
Police Services (2,250,000) $
Total Adjustments (3,250,000) AMENDED BUDGET SURPLUS (DEFICIT) 3,301,265 $
GENERAL FUND
FY 2026/27 PROPOSED BUDGET SUMMARY
GENERAL FUND AS OF 6/2/2026
Updates since last session:
$500,000 reduction in
Miles Avenue Pavement
Rehabilitation funding
$500,000 reduction in
LLD support
$2.25 million reduction in
Police Services due to
adjusting patrol hours
from 130 DPH to 108
DPH
Special Funds
• Gas Tax Fund
– $1M CIP transfer, $800k General Fund support, street maintenance continues
• Lighting and Landscape Fund
– $3M General Fund support, increased landscape contract costs • Finance Authority Fund
• Library & Museum Fund
– Library Resource Van added, continued Cultural Campus implementation • Measure A Fund
– Revenue projected to increase 8%
• Development Impact Fee (DIF) Funds
89 90
June 2, 2026
46 Capital Improvement Plan
2026/27 through 2030/31 CIP Plan discussed on April 7, 2026 Revised amount reflects
removal of General Fund
funding for the Miles Avenue Pavement Rehabilitation
Project
Focus on transportation and parks & facilities projects 2026/27 Summary Funding Amount
Capital Projects 23,299,653 $
Landscape Improvements (500,000) Developer Reimbursements (939,723) TOTAL 21,859,930 $
Discussion & Questions
June 10 Financial Advisory Commission
Measure G Sales Tax Use
June 10 Housing Commission
Final Review of Housing Budget
June 16 City Council
Final Budget Adoption
91 92
June 2, 2026
47 93