Clean-Laguna Campaign
9 Project Overview
The Clean Laguna Campaign is a city-led environmental
stewardship initiative designed to elevate public behavior through thoughtful massaging interventions.
The scope includes the production, fabrication, and
installation of branded elements across multiple asset types, including:
• Trash receptacles (multiple styles)
• Light pole banners
• Sign back panels
• Potential specialty installations (e.g., Construction Barriers & Water Department Signs)
The goal is to deliver a system that feels intentional, engaging, durable, and seamlessly integrated into the
Laguna Beach environment and culture.
As described in the project materials, the campaign includes multiple bin styles, a banner system, and custom
installations across dozens of locations.
10 Bin Creative
11 Clean-Laguna Campaign
LAGUNA BEACH
A PROTECTED CALIFORNIA ORIGINAL
LIKE A
LAGUNA
L O C A L
A PROTECTED CALIFORNIA ORIGINAL
FOOTPRINTS
IN THE
SAND
TRASH IN
THE CAN
.
A PROTECTED CALIFORNIA ORIGINAL
RESPECT IT
&
PROTECT IT
A PROTECTED CALIFORNIA ORIGINAL
KEEP IT
CLEAN.
KEEP IT
REAL.
A PROTECTED CALIFORNIA ORIGINAL
CLEAN IT
LIKE THE
IN-LAWS
ARE COMING
TO TOWN
12 BIN LINES
TOSS
YOUR TRASH
KEEP YOUR
REPUTATION
NOTHING
SAYS “KOOK”
LIKE LEAVING
TRASH BEHIND
KEEP IT CHILL
KEEP IT FUN
KEEP IT CLEAN
OUR
WILDLIFE
IS COUNTING
ON YOU
(YES, YOU)
VISITORS ARE
WELCOME
TRASH IS
NOT
NO
TRASH LEFT
BEHIND
TRASH
IN THE CAN
FOOTPRINTS
IN THE SAND
DID YOU
REMEMBER
YOUR KEYS?
YOUR PHONE?
YOUR KIDS?
YOUR TRASH?
CLEAN IT
LIKE YOUR
MOM IS
COMING
TO TOWN
EVERY DAY
IS BEACH
CLEAN-UP
DAY
FEED
THE BINS
NOT
THE BIRDS
TAKE IN
THE VIEW
TAKE OUT
YOUR TRASH
1 2 3 4 5 6
7 8 9 10 11 12
13 14
PRACTICE
THE FINE ART
OF NOT
LITTERING
13 Bin Matrix
LOCATION STYLE MESSAGE 1 MESSAGE 2 NOTES
SAWDUST / HIVE: 2 (A) STYLE LAGUNA LIKE A LOCAL
SAWDUST BUS STOP 2 (A) STYLE LAGUNA LIKE A LOCAL -
211 BWY @ COAST / VILLAGE
FAIR 2 (A) STYLE LAGUNA LIKE A LOCAL
RIVIAN 2 (A) STYLE LAGUNA LIKE A LOCAL -
BOARD AND BREW 2 (A) STYLE LAGUNA LIKE A LOCAL
ACROSS FROM 594 CLIFF DR 2 (A) STYLE LAGUNA LIKE A LOCAL - COAST & CLIFF (MUSEUM) 2 (A) STYLE LAGUNA LIKE A LOCAL - COAST & JASMINE 2 (A) STYLE LAGUNA LIKE A LOCAL
COAST & LEGION
(BEACH SIDE) 2 (A) STYLE LAGUNA LIKE A LOCAL
ORANGE INN 2 (A) STYLE LAGUNA LIKE A LOCAL -
COAST & THALIA SW CORNER 2 (A) STYLE LAGUNA LIKE A LOCAL - THALIA ST BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL -
BROOKS @ JACK IN THE BOX 2 (A) STYLE LAGUNA LIKE A LOCAL - CRESS BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL -
MOUNTAIN BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL
WOODS COVE BEACH @
DIAMOND 2 (A) STYLE LAGUNA LIKE A LOCAL -
AGATE ST BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL
14 Bin Matrix
LOCATION STYLE MESSAGE 1 MESSAGE 2 NOTES
PEARL BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL
MOSS ST. BEACH 2 (A) STYLE LAGUNA LIKE A LOCAL
VICTORIA BY NYES 2 (A) STYLE LAGUNA LIKE A LOCAL
TABLE ROCK 2 (A) STYLE LAGUNA LIKE A LOCAL -
EAGLE ROCK BY BENCH 2 (A) STYLE LAGUNA LIKE A LOCAL -
HOSPITAL 2 (A) STYLE LAGUNA LIKE A LOCAL -
10TH AVE 2 (A) STYLE LAGUNA LIKE A LOCAL -
BROOKS BEACH 2 (B) STYLE LAGUNA LIKE A LOCAL -
ALISO BEACH CONCRETE
ROUND 1 2 (B) STYLE LAGUNA LIKE A LOCAL -
ALISO BEACH CONCRETE
ROUND 2 2 (B) STYLE LAGUNA LIKE A LOCAL -
MAIN BEACH CONCRETE
ROUND 1 2 (B) STYLE LAGUNA LIKE A LOCAL -
MAIN BEACH CONCRETE
ROUND 2 2 (B) STYLE LAGUNA LIKE A LOCAL -
LOT 16 2 (B) STYLE LAGUNA LIKE A LOCAL -
MYRTLE & CLIFF 2 (B) STYLE LAGUNA LIKE A LOCAL -
MAIN BEACH 2 (C) STYLE LAGUNA LIKE A LOCAL -
MAIN BEACH 2 (C) STYLE LAGUNA LIKE A LOCAL -
15 Light Pole
Banners
Approx:
30" x 120’ (144”?) (estimate)
Vendor to supply all equipment and
materials for Public Works to install.
- 2 Sided - 2 messages per banner
- 3 unique banners (one side will
always be “Laguna Like a Local”
second side will be a unique
message)
6 North inbound
6 South inbound
6 Canyon inbound
16 Banner Matrix
LOCATION STYLE SPECS MESSAGE 1 MESSAGE 2
ART MUSEUM PARKING LOT? 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND 721 N. COAST HIGHWAY? 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND CHIQUITA AND PCH? 30 x 144
CRESCENT BAY AND PCH? 30 x 144
CLIFF AND PCH? 30 x 144
INBOUND LCR BEFORE FESTIVAL 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND INBOUND LCR BEFORE FESTIVAL 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND PCH BETWEEN WESLEY AND CRC 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND PCH BETWEEN WESLEY AND CRC 30 x 144 LAGUNA LIKE A LOCAL NO TRASH LEFT BEHIND NO
TRASH LEFT
BEHIND
SIDE ONE SIDE TWO OPTIONS
17 Westamerica
CATEGORY COMPONENT DETAILS COST
Trash Bin Program Style A 48 bins
$30,311
Style B 14 bins
$5,488
Style C 4 bins
$2,023
Light Pole Banners 6 banners / 2 creatives Hardware included $2,245 Removal & Patch All bin types $6,226
Discount: -$4,548
SUBTOTAL $39,500
Field Variables Contingency (11%) $4,345
Pilots&Machines Creative and production oversight $23,000 SUBTOTAL $66,845
TOTAL PROGRAM BUDGET $66,845
18