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4 Lisa LaCorte
https://www.linkedin.com/in/lisalacorte/
Laguna Beach, CA
EXECUTIVE DIGITAL MARKETING & INNOVATION LEADER
Growth-focused marketing executive with a proven track record of driving revenue, enhancing digital experiences, and leading high-performing teams. Expertise in digital transformation, eCommerce, SaaS, and data-driven marketing strategies that maximize engagement, optimize conversion rates, and scale business growth. Adept at leveraging technology, analytics, and innovation to accelerate market share and profitability.
PROFESSIONAL EXPERIENCE
Digital Marketing & Innovation Consultant
DGTL GRL | Laguna Beach, CA | 2020 – Present
• Drive revenue through website assessments, UX optimization, and multi-year strategic planning.
• Implement SEO, SEM, programmatic advertising, and organic search strategies to enhance visibility.
• Develop SaaS strategies, direct messaging campaigns, and social media initiatives for engagement.
• Build high-performance teams and establish shared services to improve operational efficiency.
Vice President of Marketing
Synchrony Financial | Costa Mesa, CA | 2015 – 2019
• Managed $50M budget and led digital transformation, increasing online applications from 20% to 80%.
• Enhanced CareCredit provider portal for 220K+ providers, improving self-service and reducing call volume.
• Launched first native mobile app, reaching 5M users in year one. • Optimized search programs, cutting cost per application from $75 to $40 while driving record conversions.
5 Director of Online Marketing
Arbonne International | Irvine, CA | 2012 – 2015
• Led a 3-year digital transformation, expanding online sales in cosmetics, skincare, and nutrition.
• Built 300K+ personalized eCommerce websites, creating a scalable online sales channel.
• Launched websites in 12 languages, supporting global expansion.
Senior Director of Marketing
Guidance Software Inc. (OpenText) | Pasadena, CA | 2009 – 2011 • Cut marketing costs by 10% while tripling lead generation. • Unified multiple portals into a single sign-on architecture, increasing efficiency company-wide.
Director of Marketing
Websense (Forcepoint) | San Diego, CA | 2008 – 2009
• Built the first global search marketing and analytics program, increasing organic traffic 70% in six months.
• Drove $13M in website-initiated sales opportunities, achieving 130% YoY growth.
Director of Web Services
Sony Electronics Inc. | San Diego, CA | 2000 – 2008
• Led eCommerce strategy for SonyStyle.com, optimizing UX, merchandising, and digital marketing.
• Built an in-house creative team of 45, reducing outsourcing costs and enhancing efficiency.
• Migrated commerce platforms and redesigned SonyStyle.com, streamlining content management.
6 Additional Leadership Roles:
• Sony Electronics Inc. – Manager, CRM & Web Services / Manager of Marketing (Digital)
• Unilever HPC – Managed Graphic Arts, Packaging, and Creative Division
CORE COMPETENCIES
• Digital Marketing Strategy & Execution
• eCommerce & SaaS Growth Strategies
• Multi-Channel Customer Acquisition (SEO, SEM, Social, Programmatic) • P&L & Budget Management ($50M+ Scale)
• AI & Data Analytics for Marketing Optimization
• Mobile & Web Product Development
• Leadership, Team Building & Talent Development
• Global Expansion & Market Penetration
EDUCATION & CERTIFICATIONS
• Master of Arts in Art Education, Montclair State University | Montclair, NJ • Bachelor of Arts in Arts and Humanities, University of Maryland | College Park, MD • Six Sigma Black Belt Certification
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