Presented to
Launch Pointe
Contract Number
SLS-4356
Location
City of Lake Elsinore, California, USA
Presented by
Storyland Studios LLC
Date of Issue
7/15/2025
Key Contact
Kim Jetton
BRINGING YOUR
STORY TO LIFE
2 Dear Jason,
On behalf of Storyland Studios, I’m pleased to submit our proposal for a continued web and digital services retainer for the 2025/2026 period. It has been a privilege to support the City of Lake Elsinore, Launch Pointe’s on numerous projects over previous years, and we are excited about the opportunity to build on that strong foundation.
This proposal reflects both the essential services we’ve consistently delivered - including website content coordination, platform maintenance, and uptime monitoring - and several expanded offerings designed to enhance responsiveness and flexibility, such as web ticketing, general web updates, and new page design and development support.
We understand the importance of a well-maintained and engaging digital presence, especially for a city that is as active and community-focused as Lake Elsinore. Our team is committed to providing consistent, thoughtful service that aligns with your goals and timelines, while continuing to adapt to new needs as they arise.
Thank you again for the trust you’ve placed in us. We look forward to the opportunity to continue supporting your digital initiatives and serving as a dependable extension of your communications team.
Warm regards,
Kim Jetton
PROJECT MANAGER
[email protected] | 909-653-5332
PLEASE NOTE: THIS PROPOSAL IS IN DRAFT FORMAT TO ALLOW THE CLIENT TO INCLUDE INTO THEIR
OWN CONTRACT TEMPLATE, INCLUDING TERMS AND CONDITIONS, AND WILL BE SENT TO STORYLAND STUDIOS FOR SIGNING.
EXECUTIVE SUMMARY
STORYLAND STUDIOS’
3 CITY OF LAKE ELSINORE
We worked with the City to develop a full feasibility and concept solution, through to completion, for the development of the brand, placemaking, and recreation options for Launch Pointe SCOPE, SCHEDULE + FEE
PART XXX
4 Storyland Studios is pleased to present this proposal for a continued web and digital services retainer with Launch Pointe, City of Lake Elsinore for the 2025/2026 period. Building on our successful collaboration to date, this renewed partnership is designed to ensure Launch Pointe’s digital presence remains current, secure, and responsive to evolving community needs.
Over the past retainer period, Storyland Studios has worked closely with the Launch Pointe to manage and support ongoing feature content updates - including news, events, and photography - while ensuring seamless coordination with your team. Our scope also included essential technical services such as regular WordPress and plugin updates, security patches, scheduled website backups (covering both files and databases), and around-the-clock site status monitoring, with proactive alerts in the event of any downtime.
For the 2025/2026 cycle, we propose to maintain all core support services while expanding the retainer to include the following for your website(s): Tickets, Updates and Page Design & Development.
We value our continued partnership with Launch Pointe and are committed to providing dependable, responsive support that aligns with the City's strategic goals and public-facing communication priorities.
The following pages outline the scope and deliverables in more detail along with the schedule and fee for this new retainer taking you through 2025/6.
We look forward to continuing our working relationship with you.
STATEMENT OF PURPOSE
STORYLAND STUDIOS’
5 DELIVERABLES
Storyland Studios proposes a monthly retainer, of 15 hours per month, for website maintenance and support for Launch Pointe.
This includes but not limited to:
• Feature content updates, news, events, photos, etc. PJS to coordinate and work with City of Lake Elsinore on content.
• Updates to WordPress and plugins regularly.
• Security updates and patches.
• Website backups at regular intervals (includes files and databases). • Website status monitoring - team is alerted if/when site goes down. • Web Tickets
• Web Updates
• Web Page Design/Development (subject to hours available or change order) SCOPE
PROPOSED
6 SCHEDULE BREAKDOWN:
NOTES ON THE PRICING
FEE BREAKDOWN
• The above fee equates to approximately 15 hours of Studio time per month. • A monthly hours report will be provided to assess the hours usage trend. If average hours usage is above monthly retained for 6 months an adjustment to retainer may be needed to bring alignment within 12 months.
• Banked retainer hours must be used within twelve (12) months of the month in which they were accrued. Hours not utilized within this twelve-month window will expire and will not be carried forward or credited. It is the client’s responsibility to schedule work within that period to ensure usage. Exceptions to this policy must be requested in writing and approved by the Studio in advance.
• Minimum Billing Increments - see following page for detail PAYMENT SCHEDULE:
• Monthly Payment instructions: Launch Pointe / City of Lake Elsinore, will be sent a monthly invoice outlining the retainer fee. The first invoice will be issued upon signing of this agreement. Any additional costs incurred on a monthly basis will be detailed (e.g. pre-approved hard costs or reimbursable costs).
Any queries should be sent to your account manager: [email protected] Service Schedule
Retainer Services
Start Date: August 1st, 2025, for a
minimum of 12 months
Service Fee
Monthly Fee $2,250 per month, minimum of 12 months
TOTAL $27,000
SCHEDULE + FEE
PROPOSED
7 Exclusions
• Any work not documented in the Scope is considered excluded. • Hard costs: such as printing costs, photography, videography, content writing will be charged and invoiced separately.
• All creative deliverables come with one (1) round of revisions. Any additional revisions requested by the client will be charged separately through a Change Order. • Travel expenses are not included in the fee and will be reimbursable from the client. No travel will be booked without the client’s approval.
• No taxes or VAT have been included in our fee.
Assumptions
• We will maintain regular communication - both informal and formal check ins will be arranged following contract signing
• Minimum Billing Increments and Communication Efficiency: To ensure efficient use of time and resources, the following minimum billing increments and engagement expectations shall apply:
• Minimum Commitment: Unless otherwise agreed in writing, the Client agrees to a minimum billing commitment of thirty (30) hours per calendar month for services rendered by the Contractor.
• Billing Increments: Work performed by the Contractor shall be billed in minimum increments of fifteen (15) minutes. This applies to all activities, including but not limited to meetings, project work, communication, and documentation.
• Communication Efficiency: both parties agree to consolidate feedback where possible and allow for reasonable turnaround times to enable focused, uninterrupted work. • Review and Adjustment: These provisions may be reviewed periodically by mutual agreement to ensure they continue to support effective collaboration and project outcomes. • No work will take place until Storyland is in receipt of the deposit and a signed copy of this contract. • All deliverables will be submitted as PDF files, or suitable format at Storyland's discretion. • All displayed fees are in USD ($), unless specifically stated otherwise. • Any air-travel and associated travel expenses will be recouped at cost +10% administration charge. (To be approved by client prior to cost being incurred).
• Additional expenses may be incurred over the course of the project life cycle, to be approved by client, as detailed in the terms and conditions.
EXCLUSIONS + ASSUMPTIONS
PROPOSED
We would be delighted to work with you on this project and hope that this proposal demonstrates our expertise, experience, and passion to deliver against your requirements.
Should you need anything further, please do not hesitate to contact us via:
Kim Jetton
PROJECT MANAGER
[email protected] | 909-653-5332
THANK YOU