STAFF REPORT
City of Lancaster
CC 6
2/11/2025
TN
Date: February 11, 2025
To: Mayor Parris and City Council Members
From: Patti Garibay, Director – Community Development
Nicole Jones, Senior Analyst – Community Development
Subject: Approval of the 2024 Annual Report for the Downtown Lancaster Property and Business Improvement District
Recommendation:
Approve the Downtown Lancaster Property and Business Improvement District (PBID) Annual Report for 2024 submitted by The BLVD Association.
G.C. Section 84308: No
Fiscal Impact:
None.
Background:
In July 2013, with the support of more than 73% of downtown property owners, the Lancaster City Council established the Downtown Lancaster PBID. The PBID was subsequently renewed in 2018 for another five (5) year term and in 2023 for a ten (10) year term. The creation of the PBID established a funding mechanism which generates approximately $330,000 annually. These funds are utilized by The BLVD Association to create a more vibrant downtown and help its member businesses thrive. Funds are allocated in three major categories: Clean & Safe, Marketing & Promotions, and Administration & Advocacy. Each year, the BLVD Association is required to submit an annual report of its activities.
Clean & Safe
In 2024, The BLVD Association’s Clean & Safe Committee continued its focus on maintenance and security services in the form of Clean Teams and The BLVD Ambassadors. Two Clean Teams from local nonprofit Desert Haven Enterprises continue to conduct cleanup and beautification efforts throughout the downtown district weekly to ensure the general cleanliness 1 9
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and aesthetic appeal of The BLVD. The Association has also contracted with Streetplus to continue The BLVD Ambassadors Program, a private security and ambassador program for the downtown district.
Marketing & Promotions
The Association continued a variety of marketing efforts to attract patrons to the downtown area in 2024. Advertising efforts encompassed social media and the web. The Association also participated in several special events, ranging from the City’s Farmers’ Market, the Tour De Luke, and annual events such as the City’s Magical BLVD Christmas.
Administration & Advocacy
The third component of the PBID budget and governance is Administration & Advocacy. This category encompasses the administration of Clean & Safe and Marketing & Promotions programs, as well as community involvement and representation.
NJ/gb
Attachment:
The BLVD Association 2024 Annual Report