Memorandum-Lancaster PAMP Community Outreach Summary_10.4.24 — Lancaster City Council, February 25, 2025

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MEMORANDUM
Date: October 4, 2024
To: Victoria Reyna Organization: City of Lancaster Parks, Recreation & Arts Department
From: Aden Ferillo & Katja Dillmann Title: RRM Design Group Topic: Public Art Master Plan - Completed Community Outreach Summary

SUMMARY
Below is a summary of the Community Outreach activities completed to date, which were held in support of the development of the Public Art Master Plan (PAMP). Community Outreach activities and locations of future art.

I. Bus Tour
Date and Time: May 2, 2024, Noon - 5:00 pm
Overview:

The bus tour included Sonya Patterson, Victoria Reyna, and Sydney Yeseta with the City of Lancaster and Aden Ferillo and Katja Dillmann with RRM Design Group. The purpose of the bus tour was to give RRM Design Group project staff a chance to understand the physical, social, and environmental makeup of the City of Lancaster, as well as the opportunity to visit key neighborhoods, districts, public gathering spaces, venues, and other relevant places within the City that either have public art, is viewed as an opportunity area, or plays a vital role to community.

The Bus Tour started with a brief tour of the The BLVD, a tour of MOAH and a driving tour through the City of Lancaster viewing murals, as well as, sculpture installations and art opportunity areas.
3765 S. Higuera St., Ste. 102 • San Luis Obispo, CA 93401| p: (805) 543-1794 • f: (805) 543-4609
www.rrmdesign.com
a Califomia corporation • Lenny Grant, Architect C26973 • Robert Camacho, PE 76597 • Steve Webster, LS 7561 • Jeff Ferber, LA 2844 Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
BIVO
A sample of art viewed and photographed on Bus Tour.

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024

2. Stakeholder Interviews
Date and Time: June 20, 2024, 10:30 am - 11:30 am, 3:00 pm - 4:00 pm, and July 22, 2024, 11 am - 12 pm
Overview:

A series of stakeholder interviews were conducted to gather input from residents of ancaster as well as members of City staff, community leaders, and various representative of local art groups. The following is a summary of what was heard in the various interviews Future art in Lancaster should have greater representation of and involvement with diverse communities in Lancaster
- Children should be involved in public art opportunities - Art that represents the City and Antelope Valley (with horses, poppies) is widely appreciated by the community
- Artwork should be dispersed in the City rather than focused at The BLVD - The art and culture of Lancaster and MOAH should be more widely promoted to enhance the City's identity as an art destination
- Community feedback and data should be collected to determine what people in Lancaster want to see in public art
Public art should be used as a way of enhancing public safety. For example, promote bicycle safety by having a mural related to bikes adjacent to roadway with a lot of bike traffic to a school to prime drivers to be more alert.

Priority locations for more public art, such as publicly owned parks and buildings for murals and other art, should be identified
- Early implementation art installation could include:
• Revamping the 'See and Be Seen' bicycle and pedestrian transportation safety utility wrap campaign
• Sponsored utility box art projects by artists or families - Policies should be established that support local talent and clearly state procedures for having new public art approved by the City
Potential funding sources for public art should be identified

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024

3. Summer Block Party
Date and Time: June 27, 2024, 5:00 pm - 9:00 pm
Outreach Materials:
- 3 Interactive Boards (see Interactive Boards on Pages 3-5 of this Memorandum) • One (I) board allowed participants to partake in a dot exercise to select their preferred types of art to see more of in Lancaster • One (I) board allowed participants to partake in a dot exercise to select their preferred locations for future art in Lancaster
• One (I) board allowed participants to write down their vision for public art in Lancaster in the future generally, and in 5-10 years 2 Informational Boards
One (I) board described Public Art, the Public Arts Master Plan, and opportunities for members of the community to participate in the process of the Public Art Master Plan
Business Cards
• Business cards including a QR Code and link to an Online Questionnaire to provide preferences and input related to the Public Art Master Plan were distributed to event attendees
Participants who completed the Online Questionnaire during the Summer Block Party event were given a $20 gift card to local restaurants and establishments
Overview:

RRM Design Group hosted a booth at the City of Lancaster's Summer Block Party on June 27, 2024. The booth included an interactive exercise with boards where participants could weigh in on their preferences and vision for public art in the future. The booth also provided Lancaster Public Art Master Plan "business cards" that included a QR Code and website link to an Online Questionnaire. Additional paper copies of the questionnaire were available at the booth.

The community outreach event was successful and RRM Design Group engaged with approximately 350 people. Of those, approximately 150 people participated in the Interactive Boards activity, 100 people either took a business card or scanned the questionnaire QR Code, and 28 people completed the Online Questionnaire during the event.

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Based on the Interactive Boards, the most favored types of art included Lighting, Gateways, and Garden Art, while the art typologies with the fewest votes included Architectural Features, Pavement Art, and Augmented Reality. See Figure I: Type of Art.

Figure I: What type of art would you like to see in Lancaster? What type of art would you like
to see in Lancaster? Please place a dot on your top 3 preferences.

Murals Sculptures Kinetic Art (MOVING) Garden Art
Roundabout Art Gateways Architectural Features Pavement Art Interactive Seating/Shades Underpasses Decorative Crosswalks Temporary Art Augmented Reality Lighting •
Scan the OR Code to
provide your input through a short questionnaire!

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
The most favored locations for future art included Parks, Schools, and Unexpected Areas, while the locations with the fewest votes included Trails, Shopping Areas/Retail Spaces, and Public Buildings. See Figure 2: Locations for Public Art.

Figure 2: Where do you want to see public art in Lancaster? Where do you want to see public art
in Lancaster? Please place a dot on your top 3 preferences.

Downtown/The BLVD Shopping Areas/Retail Spaces Public building (such as a library or recreation center) Schools In My Neighborhood
Parks
everywhere E the coliage
Trails Other (please fill in)
Unexpected Areas
0:70 Scan the QR Code to
provide your input through a short questionnaire!

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
The most popular visions for the future of Public Art in Lancaster were related to involving children, inspiring children and adults, and having art everywhere around the City. See Figure 3: Vision for Future Public Art.

Figure 3: What is your vision?
What is your vision? cy he coat Art wore into
Write your vision on a sticky note and place it under the questions below.

What is your vision for public art in Lancaster in the future? more landscal inspire people! diversity of arksts Kids see art averywhere regular had creates art together splifingt USeal
3ygars: more art that napres kids ongoing investment in art INSPIRE! dorable, long-lasting ar ilen evenine 29 easy to comeba and presen it!
the comment
What does public art in la sa ter lot lie to you in 5 year? au sem i Hupke nighttime art be an attracten to the city gettig hotter wl climate change
x An array of creativity and colas for Verangent a radise ait groups af year of beauty in the community artists ones
to see ani
vently
What about 15 years? A New Norm Space related
No ant No saffity undisty
I hope to see 294 A mur pride
and creativity and less gradfiti Everywher
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Scan the OR Code to
a provide your input through a short questionnaire!

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024

4. Community Questionnaire
Date: June 29 - September 3, 2024
Overview:

In order to engage a broad audience and capture the community's vision for the the questionnaire have been presented by topic on the following pages. Each question or group of questions provides the community's preferences in a summary followed by the percentage of responses received.

Question Topics:
• Preferred Role That Art Should Play in Lancaster (Question I) • Art Theme Preferences and Preferred Art Locations and Types (Question 2-5) • Favorite Art Related Events in Lancaster (Question 6) • Perception of Lancaster's Legacy as an Art Rich Community (Questions 7-8) • Free Response for Any Ideas About Art in Lancaster (Question 9) • Orientation of Survey Participants (Question 10)
Preferred Role that Art Should Play in Lancaster (Question I) Question I asked participants what role they think art should play in Lancaster.

Responses were mixed with the most popular response being to "provide beauty" (83%). Other popular responses included "inspire creativity" (80%), "support local artists" (74%), and "create neighborhood identity" (61%).

Figure 4: What role do you feel public art should play in Lancaster? (Question I)
Provide beauty
Spur economic development
Engage the community in dialogue
Inspire creativity
Create neighborhood identity
Attract tourism
Express social change
Support local artists
Please fill-in
50 100 150 200

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Art Theme Preferences and Preferred Art Locations and Types (Question 2-5)
Questions 2 through 5 addressed participants' preferences on art themes, locations and art types. Question 2 asked, "What topics or themes are you most interested in having expressed through public art?" The most popular topics and themes of art included "positive inspiration" (72%), "culture" (69%), "playful and fun" (63%), and "physical and natural features of the Antelope Valley" (55%). Question 3 asked, "Where do you want to see public art in Lancaster?" The most preferred locations for public art in Lancaster included "parks" (83%), "downtown" (81%), "public buildings (such as a library or recreational center)" (69%), and "unexpected areas" (64%). Question 4 asked participants to indicate areas of Lancaster which would benefit from art. The most common response written in by participants was "Lancaster" (20 times) with "east" being the second most frequent entry (17 times).

The word cloud and itemized response are included at the end. Question 5 asked, "What types of art do you want to see more of in the City of Lancaster?" Participants indicated that their most preferred types of public art included "murals" (73%), "decorative crosswalks" (53%), "sculptures" (5 1%), and "integrated architectural or landscape architectural work" (35%).

Figure 5: What types of art do you want to see more of in the City of Lancaster? (Question 5)
Murals
Sculptures
Kinetic Art
Gateways
Decorative Crosswalks
Interactive Art
Lighting
Utility Box Art
Temporary Art
Integrated architectural or landscape architectural work Digital new media
0 10G 200

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Favorite Art Related Events in Lancaster (Question 6)
Question 6 asked participants to share their favorite art event in the City. The most favored art events included "Visiting the Museum of Art and History" (21%), "Antelope Valley Walls" (19%), "Visiting the Lancaster Performing Arts Center (LPAC)" (17%), and "Create! Festival at California Poppy Festival" (14%).

Figure 6: What is your favorite art event in the City of Lancaster? (Question 6) Visiting the Museum of Art and History
Antelope Valley Walls
MOAH: Cedar AVUHSD High School Art Show
MOAH: Annual All Media Juried Art Exhibition
Create! Festival at California Poppy Festival
Visiting the Lancaster Performing Arts Center (LPAC)
Sunset Soiree
Mother's Day Tea Exhibition Preview
Other
20 40 60

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Perception of Lancaster's Legacy as an Art Rich Community (Questions Questions 7 and 8 asked participants if they feel Lancaster is acknowledged regionally for being the art rich community that it is and if not, what the best way to get the word out is. Most participants indicated that they do not feel Lancaster is acknowledged as the art rich community that it is (71%). The most recommended methods of promoting Lancaster's art included "through the City's communication channels (newsletters/social media)" (29%), "advertising on billboards" (16%), "through the Museum of Art & History's (MOAH) communication channels (social media, e-newsletter) (10%), and advertising on radio (3%).

Figure 7: Regionally, do you feel that Lancaster is acknowledged as the art rich community that it is? (Question 7)
• No
• Yes

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Free Response for Any Ideas About Art in Lancaster (Question 9) 63 participants provided free responses about ideas related to art in Lancaster.

Common themes included providing public art, such as murals at schools, using art to beautiful the City for visitors and residents, having art inspire residents especially children, and involving local artists.

Figure 7: What other ideas and information would you like to see addressed in the Public Arts Master Plan? (Question 9, free response) inclusive senior. Board chose UNWELGOMING hunt created. fee state giving creepy Springs asks
beautiful advertising. potential motivation
architecture- parts possibilities signage TONE-DEAF
beneficial
scholärships. say. environment
visual place. portrayed dad inviting. envision trash kinds guests keeping roots
scene beautification
buildings. & Educational advertising bring future Burbank visuals muralist beauty schools.
bit places artwork. excited
architectural funds change represent hand social -there's express nice N/A
i. city. MOAH schools
Supporting chance love inspire valley greatly
restaurants work giant
everything. free special
hiring highways live make area
support art kids artwork school
(no signs preserve artist side talented history
older don't programs businesses
forms letting tomorrow
bins
outdated native Lancaster City community west identity events 28 Palm embrace tribe stop district sterile
changing gems
impact Library town artists local Bad people feel homeless enough. working
emphasized Inside Av " public antelope raised neon grants opportunities
creative ARTISTS. wall
mid-century train media tum murals cost pride high establish low paint
boomtown large form Talks destination organizations.

Start aerospace now. walls Music post-recession desperately colors generate engagement
classic Colorful enter sculptures Clean crime
violence. rebirth things
UNFAIR hopes vintage positive
entities different.
inspiration art/beauty version
horrible up. citizen fan rich restrooms garage vacant

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Lancaster Public Art Master Plan
Public Outreach Summary
October 2024
Basic Information From Survey Participants (Question 10) Question 10 specifically targeted the questionnaire participants to understand their relationship and interaction with Lancaster. Most participants in the questionnaire live in Lancaster. Of the 236 questionnaire respondents, 172 live in Lancaster (73%), 105 come to Lancaster to shop, dine, and enjoy the City (44%), 94 work in Lancaster (40%), and 24 were visiting Lancaster (10%).

Figure 8: Please select all that apply (Question 10)
Live in Lancaster
I work in Lancaster
I come to Lancaster to shop, dine, and enjoy the City
1am visiting Lancaster
100 200
Attachment: Lancaster PAMP Questionnaire Results

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Lancaster PAMP Questionnaire Results
What role do you feel public art should play in Lancaster? * 200
150
100
|lul
50 0
Provide beauty Spur economic ... Engage the com... Inspire creati... Create neighbo... Atracteriri... Express social... Support local... Please fil-in Answers Count Percentage
Provide beauty 196 83.05%
Spur economic development 91 38.56%
Engage the community in dialogue 113 47.88%
Inspire creativity 190 80.51%
Create neighborhood identity 144 61.02%
Attract tourism 115 48.73%
Express social change 96 40.68%
Support local artists 174 73.73%
Please fill-in 17 7.2%
Answered: 236 Skipped: 0
What topics or themes are you most interested in having expressed through public art? * 200
150
100
50 History Culture Positive inspi... Social equity Environmental... Physical and n... Playful and fu... Please fill-in Youth engageme... Civic engageme...

Answers Count Percentage
History 128 54.24%
Culture 163 69.07%
Positive inspiration 171 72.46%
Social equity 92 38.98%
Environmental justice 86 36.44%
Physical and natural features of the Antelope Valley 130 55.08% Playful and fun 148 62.71%
Youth engagement 121 51.27%
Civic engagement 78 33.05%
Please fill-in 12 5.08%
Answered: 236 Skipped: 0
Where do you want to see public art in Lancaster? *
200
150
100
50 Downtown Schools Trails Please fill-in
Shopping areas... Public buildin... In my neighbor... Unexpected are...

Answers Count Percentage
Downtown 192 81.36%
Shopping areas/retail spaces 144 61.02%
Public building (such as a library or recreation center) 164 69.49% Parks 196 83.05%
Schools 146 61.86%
In my neighborhood 123 52.12%
Unexpected areas 150 63.56%
Trails 122 51.69%
Please fill-in 14 5.93%
Answered: 236 Skipped: O
Please fill in where in the City would most benefit from the addition of public art. them. native K. fun Ewell Apollo aerospace
seating. utility Free grocery idea:
taking artist
County quadrant Dowart
McCaskey Duke
biding inspire woodland pretty retire youth spelled shop safe art.
school Redo king
Center word tidy
Lancaster Ave palmdale centers green Industrial
traffic quotes.
violence
& 10TH Schools st penn lifters.
fwy Street feom
ugly Park 30th funnel place it's
unattractive experience! sculpture 110 side blvd
filth •reserve local roads Im Ross neighborhood
afraid east trail High
block Prince
love Valley
division art hikes areas end shopping rotating
foot walk Steve town.
stadium Downtown people area run Avenue Dorado live
bridges benefit 49534 main city Sierra Sprouts west. rid letters Target 14 Blvd. West
visually make Parks Hwy
colorful Bonita garden southwest
example. El gray walls
entering code
neighborhoods. example) pleasing
Entertainment Tierra (for
tourist Fill businesses highway. black boxes! freeway. inspires square
consequences Binns again. Plaza. paths advertise placement picture Word Count
Lancaster 20
east 17
areas 13
city 10
Avenue 7
7 7
art 6
5 5
4 4
4 4
4 3
Schools
sculpture 3
3 Im 3
14 2
2 2
2 2
- 2
2 2
2 2
2 2
ugly 2
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2 2
2 2
2 2
2 2
2 El 2
2 2
2 art. 2
city. 2
101
run
1 1
Blvd.
(for
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place
freeway.

Government
Entertainment
1 1
kind
unattractive
west.
king
!
Industrial
neighborhoods.
love
1 offer 1
1 safe
1 es
shop
lifters.
grocery
shopping.
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live
law
1 1
fun
QR
1 1
food
built
students
college
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bare 1
ELM 1
attractive.
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worse
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places.
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Answered: 69 Skipped: 167
What types of art do you want to see more of in the City of Lancaster? * 200
150
:.ln..l
0 Murals Sculptures Kinetic Art Gateways Decorative Cro... Interactive Ar... Lighting Utility Box Ar... Temporary Art Integrated arc.. Digital new me...

Answers Count Percentage
Murals 173 73.31%
Sculptures 121 51.27%
Kinetic Art 46 19.49%
Gateways 45 19.07%
Decorative Crosswalks 126 53.39%
Interactive Art 77 32.63%
Lighting 78 33.05%
Utility Box Art 42 17.8%
Temporary Art 25 10.59%
Integrated architectural or landscape architectural work 82 34.75% Digital new media 4.66%
Answered: 236 Skipped: 0
What is your favorite art event in the City of Lancaster? * Visiting the Museum of Art
•
and History
• Antelope Valley Walls
MOAH: Cedar AVUHSD High
School Art Show
MOAH: Annual All Media
Juried Art Exhibition
Create! Festival at California
Poppy Festival
Answers Count Percentage
Visiting the Museum of Art and History 51 21.61%
Antelope Valley Walls 46 19.49%
MOAH: Cedar AVUHSD High School Art Show 8 3.39%
MOAH: Annual All Media Juried Art Exhibition 13 5.51%
Create! Festival at California Poppy Festival 34 14.41% Visiting the Lancaster Performing Arts Center (LPAC) 40 16.95% Sunset Soiree 4 1.69%
Mother's Day Tea Exhibition Preview 3 1.27%
Other 37 15.68%
Answered: 236 Skipped: 0
Regionally, do you feel that Lancaster is acknowledged as the art rich community... * • No
• Yes
Answers Count Percentage
No 167 70.76%
Yes 69 29.24%
Answered: 236 Skipped: 0
If not, what do you think is the best way to get the word out? 60 40
20 0
Other
Advertising on... Advertising in... Advertising on... Through the Ci... Through Museum...

Answers Count Percentage
Advertising on radio 7 2.97%
Advertising in the newspaper 1 0.42%
Advertising on billboards 38 16.1%
Through the City's communication channels (newsletters/ social m 67 28.39% edia)
Through Museum of Art & History's (MOAH) communication chan 23 9.75% nels (social media, e-newsletter)
Other 22 9.32%
Answered: 158 Skipped: 78
What other ideas and information would you like to see addressed in the Public Arts Master... scene inclusive
asks
MOAH
art. west violence.

Talks city. stop art! different. things
sterile crime does.

City local artists
people
work community art high public pride
district chance
murals don't organizations.
antelope 25 nice side artwork. portrayed mid-century
programs everything. changing
restaurants Clean enter
rebirth dad used. talented sculptures form walls wall boomtown positive Supporting
motivation (no
USA
Word Count
art 32
artists 21
local 14
public 12
Lancaster
City 10
murals
7 area 5
5 AV 4
4 4
4 4
4 4
4 3
3 feel
3 3
free
art.
3 2
2 2
turn it.
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
ARTISTS. 2
Start 2
change 2
native 2
Library 2
support 2
media 2
opportunities 2
advertising 2
Educational 2
engagement 2
Clean 2
sculptures 2
changing 2
school 2
artwork. 2
giant 2
Colorful 2
nice 2
forms 2
- 2
restaurants 2
2 2
5 25 1
live
1 funds
organizations.
1 1
dad
wall
motivation
version
portrayed
beautification
:)
special
place.
roots 1
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rebirth 1
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1 bins
1 impact
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TONE-DEAF
entities
say.

UNFAIR

UNWELCOMING
Board
asks
kinds
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inclusive 1
horrible
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things 1
beautiful
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colors
incorporate
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1 1
1 1
low
cost
1 1
train
1 Metro
Link
1 form
walks
1 1
&
ownership-
Incorporating
engaging
ages
serial
taggers
recruit
Unity
displaying/selling
performing 1
live.
whimsical
statues 1
cartoon-ish
Roadrunner
Coyote
early
settlers
crossed
Indians
tree
fan
bit
1 1
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1 Email:
[email protected] 1
care
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provide
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youth
1 1
=
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1 table 1
reach
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walk
1 1
irs
time
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incentivize
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shops
duplication
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2417- 1
duty
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move 1
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vandalized
fix/replace
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Put
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1 art!
1 area.
contemporary
neo-expressionism
spaces.

Continue
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pick 1
crews.

Utilize
xeriscaping 1
(like
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cities)
cut
fire
concerns
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participation
1 1
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1 co
air 1
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1 1
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them.
scaled 1
fee 1
space 1
community. 1
Answered: 63 Skipped: 173
Please select all that apply: *
200
150
100
50 I live in Lanc... I work in Lanc... I come to Lanc... I am visiting ...

Lancaster City CouncilFebruary 25, 2025

Lancaster City Council
February 25, 2025