CITY MANAGER' S REPORT
APRIL il, 2022 CITY COUNCIL REGULAR MEETING ITEM 4. 3
ITEM: OUT- OF- STATE TRAVEL APPROVAL FOR CITY STAFF
TO PARTICIPATE IN THE ICSC CONFERENCE IN MAY
2022
RECOMMENDATION: Adopt a Resolution Authorizing Out- of- State Travel for Two City Staff Members to Attend and Represent the City of Lathrop at the International Council of Shopping
Centers ( ICSC) 2022 Conference in Las Vegas, Nevada
from May 22, 2022 to May 24, 2022
SUMMARY:
In an effort to market the City of Lathrop to new job generating businesses and retail establishments that complement the needs and desires of its residents, the Economic Development Administrator and Principal Planner request approval to travel out- of- state to attend the annual International Council of Shopping Centers ICSC) conference to be held in Las Vegas, Nevada on May 22, 2022 to May 24, 2022. ICSC 2022 is focused on the attraction of retail establishments and shopping center developers.
BACKGROUND:
The Economic Development Administrator was hired in February 2019 to carry out economic development activities, including marketing the city for attraction of commercial businesses, retail businesses, services and other vital outlets for the success of our community.
On ) anuary 13, 2020, City Council approved Resolution No. 20- 4667 authorizing out- of-state travel and participation at the ICSC 2020 event by the Economic Development Administrator. However, the conference was canceled due to the outbreak of COVID- 19. Airfare and registration credits were received to apply toward future events.
On October 11, 2021, City Council approved Resolution No. 21- 4963 authorizing out- of-state travel and participation at the ICSC 2021 event by the Economic Development Administrator. However, unforeseen circumstances prevented city staff attendance at this show. Airfare credits were received to apply toward future events.
ICSC conferences are held each year to allow networking and deal making opportunities related to the retail industry. Staff schedules meetings with prospective decision makers thereby allowing an opportunity to showcase the City of Lathrop as a potential location for new business. Traditionally, city staff has participated in the western " Deal Making Show" in Monterey and the larger international " RECON" show in Las Vegas. The ICSC show in Monterey is attended CITY MANAGER' S REPORT PAGE 2
APRIL 11, 2022 CITY COUNCIL REGULAR MEETING
OUT- OF- STATE TRAVEL FOR CITY STAFF
by 300 - 500 people with the ICSC Las Vegas show attracting more than 40, 000 people including key decision makers, site selection consultants, developers, company representatives, and retailers.
Attendance of two city staff inembers is being requested. Expenses for this out- ofstate travel request include event registration, airfare, transportation, hotel, food, and participation in the Team California exhibit booth less cancellation credits received from various pre- paid reservations for the ICSC 2020 and 2021 events.
ATTACHMENT " B" includes additional ICSC 2022 Conference and Team California Exhibit Booth Information.
REASON FOR RECOMMENDATION:
Staff requests that the City Council adopt the proposed resolution authorizing Outof- State Travel for two city staff inembers to participate in the ICSC 2022 conference being held in Las Vegas Nevada from May 22, 2022 to May 24, 2022 for the purpose of marketing, outreach, and business attraction.
FISCAL IMPACT:
The total cost for the ICSC conference is estimated to be $ 6, 317. All expenses relating to this conference are within the City Manager Department' s Economic Development Division FY 2021- 2022 budget as approved by City Council.
ATTACH M ENTS:
A. A Resolution of the City Council of the City of Lathrop to Authorize Out- ofState Travel for Two City Staff Members to Attend and Represent the City of Lathrop at the International Council of Shopping Centers 2022 Conference in Las Vegas, Nevada from May 22, 2022 to May 24, 2022 B. ICSC 2022 Conference and Team California Exhibit Booth Information CITY MANAGER' S REPORT PAGE 3
APRIL 11, 2022 CITY COUNCIL REGULAR MEETING
OUT- OF- STATE TRAVEL FOR CITY STAFF
APPROVALS:
3- a- zd 22—
Shelley Burcha Date
Economic Deve opment Administrator
3/9/-
Cari Jame Date
Fina
3- 9- Zo ZZ
Salvador Navarrete Date
City Attorney
3a• zz
Ste en ]. Salvatore Date
City Manager
RESOLUTION NO. 22-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LATHROP TO
AUTHORIZE OUT- OF- STATE TRAVEL FOR TWO CITY STAFF TO ATTEND AND
REPRESENT THE CITY OF LATHROP AT THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS ( ICSC) 2022 CONFERENCE IN LAS VEGAS, NEVADA FROM MAY 22, 2022 TO MAY 24, 2022
WHEREAS, City Council approved funding for a full- time Economic Development Administrator position to carry out economic development activities on behalf of the City; and
WHEREAS, staff has identified targeted industry opportunities to market the City for the attraction of businesses and retail establishments; and WHEREAS, funding identified for marketing event has been considered and approved within the FY 2021- 2022 budget.
THEREFORE, BE IT RESOLVED that the City Council of the City of Lathrop, authorizes out- of- state travel for the Economic Development Administrator and Principal Planner to attend and represent the City of Lathrop at the International Council of Shopping Centers 2022 Conference in Las Vegas, Nevada from May 22, 2022 to May 24, 2022.
The foregoing resolution was passed and adopted this 11th day of April 2022, by the following vote of the City Council, to wit:
AYES:
NOES:
ABSTAIN:
ABSENT:
SONNY DHALIWAL, MAYOR
ATTEST: APPROVED AS TO FORM:
Teresa Vargas, City Clerk Salvador Navarrete, City Attorney Resolution No. 22- Page 1 of 1
ATTACHMENT B
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LASVEGAS
Registration Fees*
Register at the Ad ance Rate( ends April 22,? t722)
t' Ieinber • 7) 5
Von- me nber • $ 1. 800
Recaiter member • 0
Studen[ 1. lember • S. SC)
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Let your presence be known and get back on track with ICSC at their biggest live event this yeart
With safety precautions and C C health guideUnes in place, ICSC will be delivering all the networking and content you' ve come to expect from the organi2ation.
Meet with Prospects in
t
z.
ii Private Meeting Space
Display you Marketing
Materials and Giveaways
a`~ , ' Exhibit with TeamCalffomia
for a Fraction of the Cost of
Going it Alone!
Members:$ 2,000 Nonmembers: 4, 500