CITY MANAGER' S REPORT
JULY 8, 2024 CITY COUNCIL REGULAR MEETING
ITEM:
ITEM 4.
APPROVE OUT OF STATE TRAVEL AUTHORIZING THE
PARKS AND RECREATION DIRECTOR TO ATTEND
TWO OUT-F- STATE MEETINGS IN HIS ROLE AS A
REGENT OF THE BOARD OF THE NATIONAL
RECREATION AND PARK ASSOCIATION, REVENUE
DEVELOPMENT AND MANAGEMENT SCHOOL
RECOMMENDATION: Adopt a Resolution Authorizing Out of State Travel for the Parks and Recreation Director to Attend the
National Recreation and Park Association, Revenue
Development and Management School Midyear
Meeting August 5-6, 2024, in Denver Colorado and a
Meeting at the School March 10-4, 2025, in
Wheeling, West Virginia
SUMMARY:
In April of 2022, the Parks and Recreation Director was appointed to the National Recreation and Park Association, Revenue Development and Management School, Board of Regents. The Revenue Development and Management School is a comprehensive and unique professional development program focused on driving proven revenue management and development techniques. It is targeted toward agencies that rely wholly or in -part on generating revenues, such as organizations associated with state or local parks, leisure services, military recreation, and other nonprofits. Attendees learn best -practice techniques taught by practitioners who have demonstrated their financial efficacy and success within their own agencies.
This program provides thought -provoking sessions, best -in - practice trends, and a unique way to network and connect with Parks and Recreation professionals from across the Country. The Board of Regents position is an initial three- year commitment, and this is year two of three. Staff is requesting Council approve a resolution authorizing out-f- state travel for the Parks and Recreation Director to attend at no cost to the City.
BACKGROUND:
Established in 1965, the National Recreation and Park Association Revenue Development and Management School marked the inception of a national revenue education program and remains the sole Revenue School which assist those agencies that rely wholly or in part on generating revenues, such as state or local parks, leisure services, military recreation, and other nonprofits. As a member of the Board, each Regent helps organize, plan, and teach best -practice techniques to professionals from across the United States and Canada. Additionally, the Revenue Development and Management School allows for the City' s Parks and Recreation Director to be CITY MANAGER' SREPORT PAGE 2
JULY 8, 2024 CITY COUNCIL REGULAR MEETING
APPROVE OUT OF STATE TRAVEL AUTHORIZING THE PARKS AND
RECREATION DIRECTOR TO ATTEND TWO OUT-F- STATE MEETINGS IN HIS
ROLE AS A REGENT OF THE BOARD OF THE NATIONAL RECREATION AND
PARK ASSOCIATION, REVENUE DEVELOPMENT AND MANAGEMENT SCHOOL immersed in an unparalleled learning experience, while engaging with fellow Board of Regents and accomplished professionals who are pioneers in Revenue Management and Development for the Parks and Recreation Divisions of their agencies. The City' s participation will not only provide staff with current best practices, but it will foster partnerships with fellow professionals and assist the City' s Parks and Recreation Department with spending and saving strategies.
FISCAL IMPACT:
There is no cost to the City for the Parks and Recreation Director to attend the Midyear meeting or the Revenue Development and Management School, other than staff time.
As a Regent of the Board, all costs are covered by the National Recreation and Park Association, Revenue Development and Management School.
ATTACHMENTS:
A. Resolution to Authorize Out -of -State Travel to Allow the Parks and Recreation Director to Attend the National Recreation and Park Association Revenue Development and Management School Board of Director Meeting August 5-6, 2024, in Denver Colorado and on March 10- 14, 2025, in Wheeling, West Virginia B. Attend the National Recreation and Park Association Revenue Development and Management School Annual Meeting, in West Virginia on March 10- 14, 2025, in Wheeling, West Virginia
CITY MANAGER' SREPORT PAGE 3
JULY 8, 2024 CITY COUNCIL REGULAR MEETING
APPROVE OUT OF STATE TRAVEL AUTHORIZING THE PARKS AND
RECREATION DIRECTOR TO ATTEND TWO OUT-F- STATE MEETINGS IN HIS
ROLE AS A REGENT OF THE BOARD OF THE NATIONAL RECREATION AND
PARK ASSOCIATION, REVENUE DEVELOPMENT AND MANAGEMENT SCHOOL APPROVALS:
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Todd Sebastian Date
Director of Parks and Recreation
Julia' iha Burns
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Director of Human Resources
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Salvador Navarrete Date
City Attorney
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Thomas Hedegard Date
Deputy City Manager
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Step en J. Salvatore Date
City Manager
RESOLUTION NO. 24-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LATHROP
AUTHORIZING OUT-F- STATE TRAVEL TO ALLOW THE PARKS AND
RECREATION DIRECTOR TO ATTEND THE NATIONAL RECREATION AND PARK
ASSOCIATION REVENUE DEVELOPMENT AND MANAGEMENT SCHOOL BOARD OF DIRECTOR MEETING AUGUST 5-6, 2024, IN DENVER COLORADO AND ON MARCH 10-4, 2025, IN WHEELING, WEST VIRGINIA
WHEREAS, the Parks and Recreation Director was appointed to the National Recreation and Park Association, Revenue Development and Management School, Board of Regents in April of 2022; and
WHEREAS, the National Recreation and Park Association, Revenue Development and Management School will provide the Parks and Recreation Director the opportunity to present thought -provoking education sessions, learn the newest and best in practice trends, network with fellow Board of Regents and accomplished professionals from across the Country, who are pioneers in Revenue Management and Development for the Parks and Recreation Divisions of their Agencies; and NOW, THEREFORE, BE IT RESOLVED, the City Council of the City of Lathrop does hereby authorize Out -of -State Travel to Allow the Parks and Recreation Director to Attend the National Recreation and Park Association Revenue Development and Management School Board of Director Meeting August 5-6, 2024, in Denver Colorado and on March 10- 14, 2025, in Wheeling, West Virginia
The foregoing resolution was passed and adopted this 8th day of July 2024, by the following vote of the City Council, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
Sonny Dhaliwal, Mayor
ATTEST: APPROVED AS TO FORM:
Teresa Vargas, City Clerk Salvador Navarrete, City Attorney
ATTACHMENT
4 NRPA NATIONAL Z' rEATION
r
AND PARK ASSOCIATION
404
NRPA
d
Revenue
Develoment & Mangpem g
e nt
School
Revenue Development and Management School
The Revenue Development and Management School is a comprehensive and unique professional development program focusing on proven revenue management and development techniques. It' s targeted towards agencies that rely wholly or in part on generating revenues, such as organizations associated with state or local parks, recreation, leisure services, military recreation and other nonprofits.
Who should attend
Agency supervisors, managers and directors who are responsible for generating revenues.
Registration, Fees, and Dates
Save the date!
March 9- 14, 2025
All dates are subject to change.
For more information on registration and other details, contact Oglebay at ntc@oglebay. com Location
The Revenue Development and Management School is hosted annually at the Oglebay Resort in Wheeling, West Virginia ( https:// oglebay. com/ stay/) in partnership with the National Training Center https:// oglebay. com/ NTC) at Oglebay.
Partnership
Revenue Development and Management School is a partnership between the National Recreation Park Association, the National Training Center at Oglebay, and North Carolina State University.
Key Subjects Covered
First Year Curriculum
Philosophy and Politics of Revenue Generation
Philosophy Impacts on Cost -Recovery and Pricing
Understanding the Big Financial Picture
How a Budget is Born
Speed Sessions
Thinking Like an Entrepreneur
Aligning Priorities and Performance
Insights Into Your Customers' Needs, Wants & Values
Creating Experiences That Reflect Today' s Consumers
Evaluating the Customer Experience
Positioning and Marketing Your Organization and Service Working with Vendors, Contractors, and Partners
Monitoring & Managing Your Budget
Spending and Saving Strategies to Make the Most of your Money DEI Session
Know Your Numbers
Second Year Curriculum
Strategic Planning
Marketing Plans
Business Plans
Budgeting Models, Special Funds & Fees
Financing
Using Data To Improve Your Service and Operations
Measuring Your Economic Impact
Year 2 Team Project
Revenue Generation: Parks & Facilities
Revenue Generation: Events R Sponsorships
Revenue Generation: Recreation Programs
Fundraising, Grants, Other Revenue Opportunities
Project Management
Reflecting on Revenue School with a Real -Life Project
What do graduates say?
Revenue Development and Management school provided a comprehensive overview of all aspects in the parks and recreation business which affect revenue. It provided great networking opportunities with other municipalities, and many valuable tools to take back to your own municipality and apply" — Jillian Fleming, City of Waterloo, Waterloo, Ontario, Canada It was the best week, 1 learned SO much! Now, not a week goes by that my boss doesn' t say, I'm glad
1 sent you to the Revenue Development and Management School!" — Julie Calloway, CPRP, City of Boulder City, Nevada
Best educational experience I have had in my professional career. 1 will be implementing many of the strategies 1 learned when I get back to my home community" — Gary Johnson, Town of Smithfield Parks and Rec. Dept., Smithfield, North Carolina
The Revenue Development and Management School provides the opportunity for professionals in the field to enhance their skills and share current ( real -life) issues with each other in an effort to improve parks and recreation operations throughout the country." — Carolyn Angiollillo, Manatee County Parks and Recreation Dept., Bradenton, Florida