Economic Development Division
CITY COUNCIL BUDGET PRESENTATION FY 25-26 & 26-27
PRESENTED BY: SHELLEY BURCHAM, ECONOMIC DEVELOPMENT ADMINISTRATOR DATE: JUNE 23, 2025
Economic Development Sign
Organization Chart
Economic
Development Division
Economic Development
Administrator (1)
City Manager
Lathrop City Hall
Overview
The Economic Development Division promotes the City’s attributes for opportunities that will enhance the overall well-being and quality of life of the community and its residents.
The Division strives to create, support, and facilitate policies and programs that will enhance the economic environment for the attraction, expansion, and retention of businesses and industries that will improve the local tax base, create and retain jobs, and promote opportunities that facilitate economic growth.
Accomplishments
MARKETING & BRANDING
• Continued branding as a smart location for
business
• Published quarterly City Newsletter
• Produced Lathrop Community Profile 2023/24 & 2024/25
• Advertised in publications targeted on retail & industrial attraction • Participated in conferences focused on retail & industrial attraction • Created & Implemented Retail Incentive Program
• Provided quarterly Economic Development updates to City Council • Completed Retail Survey of Lathrop Residents
Various Marketing Materials Displayed
Accomplishments continued
Hosted Job Resource Fair for Local Businesses and Residents (October 2023) Facilitated Four (4) Events for Lathrop Business & Industry to Provide Resources, Information, and Networking Opportunities
o The STIR Event(s) Held July 2023 & September 2024
o Active Shooter Presentation by LPD held March 2024
o STAART Workshop – hosted at LPD July 2024
Committee Member for Stockton Chamber Industrial BBQ
o 2023 – Four Lathrop Businesses Honored
o 2024 – Two Lathrop Businesses Honored
Ribbon Cutting and Grand Opening Events:
o Fast and Easy Market & Chevron Gas Station
o Blue Rain Car Wash
o Chick-fil-A
o Macys—Bloomingdales Fulfillment Center
o Change with ABA
Chick-fil-A
Ribbon Cutting
Industrial BBQ
Honorees
Business & Industry
Resource Event
Macys-Bloomingdales
Ribbon Cutting
BUSINESS ATTRACTION, RETENTION & EXPANSION HIGHLIGHTS
Key Areas of Focus & Marketing Strategy
To leverage the City’s marketing budget and enhance networking opportunities, the Economic Development Division participates and invests in the following organizations to promote desired outcomes for the community.
Organization Focus
Industrial Asset
Management Council (IAMC)
An industrial and manufacturing real estate trade association offering professional development, networking opportunities and resources for its members.
International Council of Shopping
Centers (ICSC)
A retail real estate trade organization offering professional development, deal-making and networking opportunities, as well as resources for its members.
International Economic
Development Council (IEDC)
An international membership trade organization that supports its members through information, technical assistance, training, education, and research.
California Local Economic
Development Association (CALED)
A statewide organization that supports its members through information, technical assistance, training, education, and research.
TeamCalifornia Statewide economic development marketing organization.
San Joaquin Partnership Regional economic development marketing organization. iHub San Joaquin Regional innovation hub that promotes innovation and entrepreneurship.
San Joaquin Small Business
Development Center (SBDC) Provides services to small businesses and entrepreneurs.
Goals – S.M.A.R.T.
Support Market Adhere Reinforce Track
Support education and
training efforts to
ensure a workforce
with the latest skillsets
and technology
demanded by local and
desired employers.
Market commercial
opportunities for retail
attraction with a
specific focus on
entertainment,
restaurants, and
amenities most desired
by the community.
Adhere to the
Lathropsmart
marketing and
outreach strategy and
program.
Reinforce efforts,
alongside iHub San
Joaquin and the San
Joaquin Partnership for
the attraction of
innovation, technology,
and advanced
manufacturing
industries to bring
livable wage
employment
opportunities to the
region.
Track Business
Retention Program
activities and
involvement with the
San Joaquin County
Economic
Development
Association to sustain a
productive business
environment for local
companies.
Significant Changes
Category
FY 24/25
Amended
Budget
FY 25/26
Proposed
Budget
FY 26/27
Proposed
Budget
FY 24/25 to
FY 25/26
Inc/(Dec) Comments
Personnel Services $228,290. $244,057. $254,768. $15,767. Increase is due to annual adjustments to retirement,
healthcare, COLA and salaries.
Contractual Services $85,433. $82,400. $82,400. ($3,033). Decrease is due to new fee structure implemented with
TeamCalifornia for marketing
events resulting in a cost
savings.
Questions?