12100 Wilshire Boulevard, Suite 350 | Los Angeles, CA 90025 Phone: (310) 828-1183 | Fax: (310) 453-6562
2054 University Ave, Suite 600 | Berkeley, CA 94704
Phone: (510) 451-9521 | Fax: (510) 451-0384
TO Andrew Vialpando, City Manager
City of Lomita
FROM Richard Bernard, Ph.D, Partner
FM3 Research
RE: City of Lomita Budget Priority Follow-up Survey
DATE January 28, 2026
Fairbank, Maslin, Maullin, Metz & Associates (FM3) is pleased to submit this proposal to conduct a dual-mode (online and by telephone) follow-up survey for the City of Lomita. The survey will examine City of Lomita likely June 2026 General Election voters’ perceptions of the City and its need for additional funding; and test the viability of a potential ballot measure. FM3 recommends conducting a 12- to 15-minute dual-mode survey (online and by telephone) of up to 250 interviews in English and Spanish. Since approximately 5,466 registered voters are likely to vote in the June 2026 Primary Election, we will do the best we can to achieve 250 completed interviews, but we believe we can complete at least 200 completed interviews. However, if it is ultimately unobtainable, the survey price will be prorated to reflect the actual completed sample. If FM3 is able to obtain more than 250 completed surveys, it will not bill for any additional surveys beyond the 250 completes.
The remainder of this proposal provides specifications and pricing for the recommended survey research.
RESEARCH SPECIFICATIONS & COSTS – BASELINE SURVEY FOR A JUNE 2026 ELECTION SURVEY Research
Methodology
Dual-mode voter survey
Data Collection
Mode
Telephone and online interviews
Respondent
Contact Method
Telephone calls, email invitations and text message invitations Sample Between 200 and 250 City of Lomita registered voters likely to participate in the June 2026 Primary Election
EXHIBIT B
Margin of
Sampling Error*
±6.2% for a sample of 250 interviews*
±6.9% for a sample of 200 interviews*
*At the 95% confidence level (i.e., in 95 out of 100 cases) Questionnaire 12- to 15-minute survey, featuring between approximately 20-30 unique questions (including battery question items and demographic questions) Language English and Spanish (online and by telephone)
Deliverables Following the completion of the survey, we will provide:
• An approved questionnaire for easy reference
• An analysis of survey results in PowerPoint
• A presentation of the survey results (if requested)
FM3 will also be available for ongoing consultation and any further analysis of the research.
Cost FM3 is prepared to conduct a 12- to 15-minute dual-mode survey as described above for a total cost of between $25,000 and $28,250. This price is comprehensive, and includes all costs for questionnaire design, translation into Spanish, sample acquisition and preparation, programming, email and text message invitations, bilingual online survey hosting, bilingual telephone interviewing, data entry and analysis, and reporting (see table below).
Sample Size 12-min 15-min
200 $25,000 $26,500
250 $26,750 $28,250
We would welcome the opportunity to work with you on this research, and if you have any questions or if there is any further information we can provide, please do not hesitate to contact us. Thank you for your consideration and you may reach us as follows:
Richard Bernard, Ph.D., Partner
Fairbank, Maslin, Maullin, Metz & Associates (FM3)
(310) 428-1809 (cell)
[email protected]