Lomita City Council
February 3, 2026

Prepared for:

Lina Hernandez | Assistant City Manager
Emma Kelley | Parks & Recreation Director
City of Lomita
Proposal Issued: 11.24.2025
City of Lomita
Graphic Design Proposal
Prepared by:

Janet Slinkard
8042 22nd Street A
Westminster CA 92683
Proposal Valid to: 05.24.2026
(714) 457-4729 [email protected] behance.net/janetslinkard 2 CONTENTS

PROJECT OVERVIEW

DESIGNER QUALIFICATIONS

SCOPE OF SERVICES
COST
DESIGN

OPTIMIZATION ENGAGEMENT

ILLUSTRATION

ADA COMPLIANCE

CREATIVITY
27 23 100%
Years Experience
12 Software Certifications Websites Designed Satisfied Clients (714) 457-4729 [email protected] behance.net/janetslinkard PAGE 3
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3 01. PROJECT OVERVIEW
The City of Lomita plays a vital role in keeping residents informed, connected, and engaged—and a well-designed, accessible quarterly newsletter is one of the most effective tools for strengthening that relationship. The quarterly newsletter is more than a communication tool; it’s a vital bridge between City Hall and the residents it serves, turning updates into engagement and information into inspiration. With over 27 years of experience in graphic design, digital strategy, and public-facing communication, I bring the creative energy and technical expertise needed to elevate that connection.

Beginning with the Summer 2026 issue, my goal is to deliver a visually dynamic, ADA-compliant newsletter that highlights Lomita’s programs, celebrates its accomplishments, and strengthens its relationship with the community. I specialize in transforming information into accessible, compelling storytelling—ensuring every resident, regardless of ability, can easily engage with the city’s messages. By combining creativity, precision, and a deep understanding of accessible design, this project will help Lomita not only inform its residents, but energize, unite, and reflect the true spirit of the community.

02. GRAPHIC DESIGNER QUALIFICATIONS
 27 years of experience in graphic design, digital production, and creative leadership
 Adobe Certified with advanced skills in Adobe Creative Suite  Deep technical understanding of print production, prepress, and accessibility requirements
 Proven track record of meeting deadlines while maintaining high-quality creative outputs
 Experience supporting community organizations and public-facing campaigns
 Strong communicator with exceptional organization and project management abilities
(714) 457-4729 [email protected] behance.net/janetslinkard 4 Newsletter Design & Layout (Quarterly)
 Creation of a 20-page full-color newsletter (or 16-page option)  Professional page layout, typography, and visual hierarchy  Integration of City of Lomita branding (logos, colors, font guidelines)  Custom graphics, illustrations, charts, and iconography  Designed article headers, section dividers, event calendars, and community features
 Photo placement and enhancement
 Photo retouching and color correction as needed
ADA Compliance (WCAG 2.1 AA Standards)
Each newsletter PDF will be fully accessible and compliant, including:
 Correct tagging structure (headings, lists, tables, reading order)  Alt text for all images, graphics, and icons
 Proper metadata and descriptive hyperlink text
 High-contrast, ADA-compliant color selections
 Logical navigation for screen readers
 Font spacing and text sizing compliant with accessibility best practices  Delivery of a completed Accessibility Report with each issue  My background in both prepress production and digital accessibility ensures every file meets municipal and ADA standards without sacrificing design quality.

Project Management & Workflow
Leveraging 12 years as a cross-functional creative project manager, I ensure transparent communication and smooth production:
 Receipt and organization of supplied articles, photos, and content  Draft layout delivered on schedule
 Revisions as required - No cap on revisions per issue  Delivery of final print-ready and web-optimized accessible PDFs  On site press check
 Oversee delivery of final printed materials to mail house  Reliable scheduling for each quarterly release

03. SCOPE OF SERVICES
(714) 457-4729 [email protected] behance.net/janetslinkard 5 04. COST
20-Page Quarterly Newsletter Design & Layout
$1,200 per issue
Includes:
 Full layout & design, utilizing the template created by Tripepi Smith  ADA-compliant PDF creation
 Accessibility report
 Revisions as required
 Custom graphics & photo editing
16-Page Quarterly Newsletter Design & Layout
$1000 per issue
Includes:
 Full layout & design, utilizing the template created by Tripepi Smith  ADA-compliant PDF creation
 Accessibility report
 Revisions as required
 Custom graphics & photo editing
(714) 457-4729 [email protected] behance.net/janetslinkard Printing
16 Page Newsletter: 10,500 Copies: $4,175.00 | 11,000 Copies: 4,250.00 20 Page Newsletter: 10,500 Copies: $5,200.00 | 11,000 Copies: 5,425.00 Delivery to Post Office: $180.

Includes:
 8.5 x 11” finished size
 All pages on 70# gloss book
 4/4 with bleeds and AQ finish
 Saddlestitch
 Delivery to Post Office
Annual pricing adjustments will be based on the Consumer Price Index (CPI-U, U.S. City Average) and will not exceed 3% per year. If CPI is negative or flat, pricing will remain unchanged. Adjustments will take effect at the beginning of each contract year.